CN104284294A - Flow packet recommending and matching method - Google Patents
Flow packet recommending and matching method Download PDFInfo
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- CN104284294A CN104284294A CN201410526556.4A CN201410526556A CN104284294A CN 104284294 A CN104284294 A CN 104284294A CN 201410526556 A CN201410526556 A CN 201410526556A CN 104284294 A CN104284294 A CN 104284294A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0282—Rating or review of business operators or products
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
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Abstract
The invention discloses a flow packet recommending and matching method. The method comprises the steps that information of users participating in various flow activities is collected; different levels of 3G domestic flow packets or 3G idle hour province flow packets are allocated to home network 3G standard packet users, and recommending success levels are divided; different levels of 3G idle hour province flow packets or 3G domestic flow packet products are allocated to 2G users not transacting mutual exclusion service assigned packets of the home network, and recommending success levels are divided. Corresponding flow products and recommending success levels are allocated to the users according to different potential flow requirements of large network users, and the users can be served better and more precisely.
Description
Technical field
The present invention relates to communication service field, be specifically related to a kind of flow bag and recommend matching process.
Background technology
Along with the universalness that the popular of intelligent terminal and various mobile phone are applied, increasing people joins in mobile Internet new trend.Play smart mobile phone and become the best mode that most of citizen kill time, but thing followed flow worry also becomes the cardinal task that cellphone subscriber is concerned about.Call has not been the unique basal needs of user, user to the dependence of voice slowly towards load transfer.Along with flow increases the important actuating force becoming communication operator achievement gradually and increase, data traffic business becomes the main battle ground of operator's contention gradually.In the face of the traffic demand that user is a large amount of, three large operators are proposed different flow bag business.
For qualified user, the mode handling flow bag mainly comprises several: note is handled, directly go to local business hall to handle, dial that service calls is handled, business hall or the mobile phone business Room are handled on debarkation net, the success rate that this part user handles flow bag business is very high, but it is more passive in marketing, from technical standpoint, the user of potential traffic demand does not excavate, and the customer volume that entirety can be served is on the low side.Traditional flow bag user screening model focuses on that screening user's handles condition, contracts for fixed output quotas to carry out to the various information of user displayings under product and encapsulate specifying the flow handled.Handle subjective judgement and introduction that different price bit traffic bag depends on employee, or the simple coupling doing product price according to flow service condition, lack accuracy.This is all reducing production work efficiency in varying degrees.In addition, certain customers lack certain understanding for product, and meeting superposition different flow business blindly, causes irrational use or conflict.
Summary of the invention
The object of the present invention is to provide a kind of flow bag recommend matching process, can efficiently and accurately for user mate corresponding flow product and recommendation successful grade, can better, more precision serve user.
The technical scheme realizing above-mentioned purpose is:
Matching process recommended by a kind of flow bag, comprising:
Gather the user profile of having participated in various traffic activity;
For Home Network 3G standard set meal user, gather user to hurry/use traffic of not busy time period and monthly average consumption, be the domestic flow bag of 3G or the 3G idle flow bag inside the province that user mates different class when satisfied different first preset ratio coefficient, and recommend successful possibility size divided rank according to user;
The 2G user of the appointment set meal of mutual exclusion business is not handled for Home Network, if this user has handled 3G flow bag inside the province, the added flow expense that then basis exceeds is the 3G idle flow bag inside the province that user mates different class, and recommends successful possibility size divided rank according to user; If this user can handle 3G flow bag inside the province, judge by carrying out calculating to its use traffic and the flow bag handled, the 3G mating different class for user inside the province flow contracts for fixed output quotas product, and recommends successful possibility size divided rank according to user;
For all 2G users not handling mutual exclusion business except indivedual special set meal, hurry/use traffic of not busy time period and the added flow expense that exceeds according to user, in conjunction with consumption and can use traffic bag, be 2G flow bag or the 2G idle flow bag inside the province that user mates different class when satisfied different second preset ratio coefficient, and recommend successful possibility size divided rank according to user.
Recommend in matching process at above-mentioned flow bag, the user profile of described collection comprises: 3G domestic flow bag user, 3G be flow bag user, 2G flow bag user, 2G idle flow bag user and the 3G idle use traffic information of flow bag user and campus network information inside the province inside the province inside the province.
Recommend in matching process at above-mentioned flow bag, for Home Network 3G standard set meal user,
Extract flow in 3G standard set meal user and set meal, calculate user total can use traffic;
Whether mark user has participated in contract class traffic activity;
Extract user's consumption of nearly 3 months and busy/idle flow service condition, new, old user presses weight averaged;
Calculate the added flow expense that user produces last month;
By the decision function that the first preset ratio coefficient is formed, judge user's recommendable flow bag and recommend successful grade.
Recommend, in matching process, not handle the 2G user of the appointment set meal of mutual exclusion business for Home Network at above-mentioned flow bag,
Extraction can handle the appointment 2G set meal user of 3G flow bag inside the province;
Whether mark user has participated in contract class traffic activity and 2G flow bag;
Extract user's consumption of nearly 3 months and busy/idle flow service condition, by weight averaged;
Calculate the added flow expense that user produces last month;
Extract and handled 3G flow bag and the user of 3G idle flow bag can be handled inside the province;
By to historical data cluster analysis, meet certain condition and match the product of different class and recommend successful grade;
Extract the 2G user not handling 3G flow bag inside the province, network entry time 4 months and more than;
By analyzing the decision function of the proportionality coefficient formation obtained, judging user's recommendable flow product and recommending successful grade.
Recommend in matching process at above-mentioned flow bag, for all 2G users not handling mutual exclusion business except indivedual special set meal,
Extract all 2G users not handling mutual exclusion business except indivedual special set meal;
Extract user's consumption of nearly 3 months and busy/idle flow service condition, according to networking duration by weight averaged;
Calculate the added flow expense that user produces last month;
By the decision function that the second preset ratio coefficient is formed, judge user's recommendable flow product and recommend successful grade.
The invention has the beneficial effects as follows: the present invention reduces and provides the information that networking user has opened various product set meal, by calculating the situation such as average income, flow use of each user, in conjunction with different product types, for user mates suitable 2G, 3G flow bag, realize the precision marketing of user.Under considerable resources supplIes and manpower, resource can be made to maximize the use, reduce human cost.High-quality user effectively can be put together and serve, effectively user be maintained, decrease the loss of user to a certain extent.
Accompanying drawing explanation
Fig. 1 is the flow chart that matching process recommended by flow bag of the present invention;
Fig. 2 is the flow chart in the present invention, Home Network 3G standard set meal user being mated to flow bag;
Fig. 3 is the flow chart that the 2G user not handling the appointment set meal of mutual exclusion business to Home Network in the present invention mates flow bag;
Fig. 4 is the flow chart in the present invention, all 2G users not handling mutual exclusion business except indivedual special set meal being mated to flow bag.
Embodiment
Below in conjunction with accompanying drawing, the invention will be further described.
Refer to Fig. 1 to Fig. 4, matching process recommended by flow bag of the present invention, comprises the following steps:
Step S1, gather and participated in the user profile of various traffic activity, that is: gather 3G domestic flow bag user, 3G flow bag user, 2G flow bag user, 2G idle flow bag user and the 3G idle use traffic information of flow bag user and campus network information inside the province inside the province inside the province.Due to the reason of flow bag mutual exclusion, when mating flow bag to user, need to reject the user having handled or existed mutual exclusion business, for convenience of Screening Treatment work, therefore in advance the user profile of participating in different flow activity is aggregated, avoid the repeated work that each step will be carried out.
Step S2, for Home Network 3G standard set meal user, gather user to hurry/use traffic of not busy time period and monthly average consumption, be the domestic flow bag of 3G or the 3G idle flow bag inside the province that user mates different class when satisfied different first preset ratio coefficient, and recommend successful possibility size divided rank according to user; Specifically comprise the following steps:
Step S21, extracts flow in 3G standard set meal user and set meal, calculate user total can use traffic;
Step S22, whether mark user has participated in contract class traffic activity; Whether participate in contract class traffic activity by mark user, we tentatively can judge whether these users are contract users, are conducive to us and carry out classification and process separately to user.
Step S23, extracts user's consumption of nearly 3 months and busy/idle flow service condition, and new, old user presses weight averaged; That is: new user-network access is within 3 months: the use mean value of taking the consumption value of family the first two months, total flow, busy/idle flow; Old user networks more than 3 months: extract the history data of 3 months, by subjective weighting method, the mean value obtained under verifying different coefficient, contrasts with secondary month actual value, gets one group of minimum coefficient of standard deviation as final weighted value.
Step S24, calculates the added flow expense that user produces last month, then counts 0 without extra charge;
Step S25, forms decision function by the first preset ratio coefficient, judges user's recommendable flow bag and recommends successful grade.That is: to contract for fixed output quotas user's historical data of product according to handling the domestic flow bag of 3G and 3G idle flow, calculate user busy, idle use traffic and busy period use amount ratio, busy, the idle ratio of two class consumer products are averaging and obtain two critical values, the foundation of decision function as two class flow bag Products Show is formed using the scope of this critical value, again according to the current capacity contrast that the use traffic of user comprises from different class product, if the use traffic of user is in product scope comprising flow and so on, product specification can be determined; Then be 5 etc. by successful for recommendation grade classification according to flow utilization rate.
Step S3, the 2G user of the appointment set meal of mutual exclusion business is not handled for Home Network, if this user has handled 3G flow bag inside the province, the added flow expense that then basis exceeds is the 3G idle flow bag inside the province that user mates different class, and recommends successful possibility size divided rank according to user; If this user can handle 3G flow bag inside the province, judge by carrying out calculating to its use traffic and the flow bag handled, that is: whether handle 2G flow bag according to user and be combined as four kinds of situations with participation contract class traffic activity, again in conjunction with 3G flow rate unit price and use traffic analog computation total flow usage charges, with 3G inside the province flow bag product specification expense judge the product of applicable user after contrasting, the 3G mating different class for user inside the province flow contracts for fixed output quotas product, and recommends successful possibility size divided rank according to user.Specifically comprise:
Step S31, extracts the appointment 2G set meal user that can handle 3G flow bag inside the province;
Step S32, whether mark user has participated in contract class traffic activity and 2G flow bag; That is: mark user and whether participate in contract class traffic activity, facilitate us to carry out classification and process separately to user; It is movable whether mark user participates in 2G flow bag, be conducive to replacing with 3G inside the province flow bag time carry out load transfer, do not exceed customer flow range of needs.
Step S33, extracts user's consumption of nearly 3 months and busy/idle flow service condition, by weight averaged.That is: new user-network access is within 3 months: the use mean value of taking the consumption value of family the first two months, total flow, busy/idle flow; Old user networks more than 3 months: extract the history data of 3 months, by subjective weighting method, the mean value obtained under verifying different coefficient, contrasts with secondary month actual value, gets one group of minimum coefficient of standard deviation as final weighted value.
Step S34, calculates the added flow expense that user produces last month, then counts 0 without extra charge;
Step S35, extracts and has handled 3G flow bag and can handle the user of 3G idle flow bag inside the province;
Step S36, by historical data cluster analysis, meets certain condition and matches the product of different class and recommend successful grade; That is: the user of 3G flow bag inside the province has been handled, according to cluster analysis, user additionally creates campus network or total use traffic exceeds 1GB, 20 yuan of class 3G idle flows are recommended to contract for fixed output quotas product, recommendation grade is the highest, otherwise recommending 10 yuan of class 3G idle flows to contract for fixed output quotas product, is 5 etc. by successful for recommendation grade classification according to flow utilization rate.
Step S37, extracts the 2G user not handling 3G flow bag inside the province, network entry time 4 months and more than;
Step S38, by analyzing the decision function of the proportionality coefficient formation obtained, judging user's recommendable flow product and recommending successful grade.That is: according to data, calculate user busy, idle use traffic and busy period use amount ratio, busy, the idle ratio of two class consumer products are averaging and obtain two critical values, the foundation of decision function as two class flow bag Products Show is formed using the scope of this critical value, again according to the current capacity contrast that the use traffic of user comprises from different class product, if the use traffic of user is in product scope comprising flow and so on, product specification can be determined; Then be 5 etc. by successful for recommendation grade classification according to flow utilization rate.
Step S4, for all 2G users not handling mutual exclusion business except indivedual special set meal, hurry/use traffic of not busy time period and the added flow expense that exceeds according to user, in conjunction with user consumption and can use traffic bag situation, be 2G flow bag or the 2G idle flow bag inside the province that user mates different class when satisfied different second preset ratio coefficient, and recommend successful possibility size divided rank according to user.Specifically comprise:
Step S41, extracts all 2G users not handling mutual exclusion business except indivedual special set meal;
Step S42, extract user's consumption of nearly 3 months and busy/idle flow service condition, according to networking duration by weight averaged, that is: new user-network access is within 3 months: the use mean value of taking the consumption value of family the first two months, total flow, busy/idle flow; Old user networks more than 3 months: extract the history data of 3 months, by subjective weighting method, the mean value obtained under verifying different coefficient, contrasts with secondary month actual value, gets one group of minimum coefficient of standard deviation as final weighted value.
Step S43, calculates the added flow expense that user produces last month, then counts 0 without extra charge;
Step S44, the decision function formed by the second preset ratio coefficient, is judged user's recommendable flow product and recommends successful grade.That is: to contract for fixed output quotas user's historical data of product according to handling 2G flow bag and 2G idle flow, calculate busy, idle use traffic and the total flow of user, the current capacity contrast that total use traffic of user and different class product comprise is determined product specification, and then busy, the idle flow of analog subscriber respectively have the campus network produced when exceeding, add the flow product expense of anticipation, contrast two series products and handle the final required campus network of user successfully, form decision function, a class less for user effort is recommended as target product; Then be 5 etc. by successful for recommendation grade classification according to flow utilization rate.
Finally, all types of user flow bag business matching result information is gathered.
Claims (5)
1. a matching process recommended by flow bag, it is characterized in that, comprising:
Gather the user profile of having participated in various traffic activity;
For Home Network 3G standard set meal user, gather user to hurry/use traffic of not busy time period and monthly average consumption, be the domestic flow bag of 3G or the 3G idle flow bag inside the province that user mates different class when satisfied different first preset ratio coefficient, and recommend successful possibility size divided rank according to user;
The 2G user of the appointment set meal of mutual exclusion business is not handled for Home Network, if this user has handled 3G flow bag inside the province, the added flow expense that then basis exceeds is the 3G idle flow bag inside the province that user mates different class, and recommends successful possibility size divided rank according to user; If this user can handle 3G flow bag inside the province, judge by carrying out calculating to its use traffic and the flow bag handled, the 3G mating different class for user inside the province flow contracts for fixed output quotas product, and recommends successful possibility size divided rank according to user;
For all 2G users not handling mutual exclusion business except indivedual special set meal, hurry/use traffic of not busy time period and the added flow expense that exceeds according to user, in conjunction with consumption and can use traffic bag, be 2G flow bag or the 2G idle flow bag inside the province that user mates different class when satisfied different second preset ratio coefficient, and recommend successful possibility size divided rank according to user.
2. matching process recommended by flow bag according to claim 1, it is characterized in that, the user profile of described collection comprises: 3G domestic flow bag user, 3G be flow bag user, 2G flow bag user, 2G idle flow bag user and the 3G idle use traffic information of flow bag user and campus network information inside the province inside the province inside the province.
3. matching process recommended by flow bag according to claim 1, it is characterized in that, for Home Network 3G standard set meal user,
Extract flow in 3G standard set meal user and set meal, calculate user total can use traffic;
Whether mark user has participated in contract class traffic activity;
Extract user's consumption of nearly 3 months and busy/idle flow service condition, new, old user presses weight averaged;
Calculate the added flow expense that user produces last month;
By the decision function that the first preset ratio coefficient is formed, judge user's recommendable flow bag and recommend successful grade.
4. matching process recommended by flow bag according to claim 1, it is characterized in that, do not handle the 2G user of the appointment set meal of mutual exclusion business for Home Network,
Extraction can handle the appointment 2G set meal user of 3G flow bag inside the province;
Whether mark user has participated in contract class traffic activity and 2G flow bag;
Extract user's consumption of nearly 3 months and busy/idle flow service condition, by weight averaged;
Calculate the added flow expense that user produces last month;
Extract and handled 3G flow bag and the user of 3G idle flow bag can be handled inside the province;
By to historical data cluster analysis, meet certain condition and match the product of different class and recommend successful grade;
Extract the 2G user not handling 3G flow bag inside the province, network entry time 4 months and more than;
By analyzing the decision function of the proportionality coefficient formation obtained, judging user's recommendable flow product and recommending successful grade.
5. matching process recommended by flow bag according to claim 1, it is characterized in that, for all 2G users not handling mutual exclusion business except indivedual special set meal,
Extract all 2G users not handling mutual exclusion business except indivedual special set meal;
Extract user's consumption of nearly 3 months and busy/idle flow service condition, according to networking duration by weight averaged;
Calculate the added flow expense that user produces last month;
By the decision function that the second preset ratio coefficient is formed, judge user's recommendable flow product and recommend successful grade.
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