CN104135424A - Application information push method, application server, application terminal and application information push system - Google Patents
Application information push method, application server, application terminal and application information push system Download PDFInfo
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- CN104135424A CN104135424A CN201410051910.2A CN201410051910A CN104135424A CN 104135424 A CN104135424 A CN 104135424A CN 201410051910 A CN201410051910 A CN 201410051910A CN 104135424 A CN104135424 A CN 104135424A
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Abstract
An embodiment of the invention discloses an application information push method, an application server, an application terminal and an application information push system. The application information push method comprises the following steps that: the application server obtains message operation information of an application message, which is pre-pushed to the application server by the application terminal; the application server determines a target application message, which needs to be pushed to the application terminal currently; and the application server determines whether the target application message is pushed to the application terminal according to the obtained message operation information and a preset application message push rule. By adopting the application information push method, the application server, the application terminal and the application information push system, the application message, which is pushed to the application terminal by the application server, is restricted and filtered.
Description
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of application message method for pushing, server, terminal and system.
Background technology
Along with the develop rapidly of Internet technology, in user's the terminal such as mobile phone, panel computer, carry increasing APP(application, application program), the background application server of these APP is often to user's active push application message, propelling movement scheme of the prior art is not conventionally limited or is filtered the application message pushing, cause the application message pushing to user to lack specific aim, and often cause user to receive too frequently application message, user experiences and is subject to very big impact, causes APP by initiatively even unloading of shielding of user.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of application message method for pushing, server, terminal and system, can application server be limited and filter to the application message of application terminal propelling movement.
In order to solve the problems of the technologies described above, the embodiment of the present invention provides a kind of application message method for pushing, and described method comprises:
Application server obtains the message operation information of the application message that application terminal pushes in advance to described application server;
Described application server is determined the current target application message that need to push to application terminal;
Described application server determines whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
Correspondingly, the embodiment of the present invention also provides a kind of application message method for pushing, and described method comprises:
Application terminal obtains the message operation information of the application message that application server pushes in advance;
Described message operation information is reported to described application server by described application terminal, make described application server determining need to push target application message to described application terminal time, push rule according to the described message operation information getting and default application message and determine whether to push to described application terminal described target application message.
Correspondingly, the embodiment of the present invention also provides a kind of application server, and described application server comprises:
Operation information acquisition module, for obtaining the message operation information of the application message that application terminal pushes in advance to described application server;
Targets of messages determination module, for determining the current target application message that need to push to application terminal;
Message push determination module, for determining whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
Correspondingly, the embodiment of the present invention also provides a kind of application terminal, and described application terminal comprises:
Operation information acquisition module, for obtaining the message operation information of the application message that application server pushes in advance;
Operation information reporting module, for described message operation information is reported to described application server, make described application server determining need to push target application message to described application terminal time, push rule according to the described message operation information getting and default application message and determine whether to push to described application terminal described target application message.
Correspondingly, the embodiment of the present invention also provides a kind of application message supplying system, it is characterized in that, described application message supplying system comprises application server and at least one application terminal, wherein:
Described application terminal is used for obtaining the message operation information of the application message that described application server is pushed in advance, and described message operation information is reported to described application server;
Described application server is used for obtaining described message operation information, in the time determining the current target application message that need to push to application terminal, determine whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
Application server in the present embodiment is by the message operation information of the application message that obtains application terminal described application server is pushed in advance, push rule in conjunction with default application message and determine whether to push to described application terminal described target application message, realize and pushed more targetedly target application message to application terminal, and the frequency that has effectively limited application server propelling movement application message, strengthens the resource burden that has alleviated application server when user experiences.
Brief description of the drawings
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the schematic flow sheet of a kind of application message method for pushing in the embodiment of the present invention;
Fig. 2 is the schematic flow sheet of the application message method for pushing in another embodiment of the present invention;
Fig. 3 is the schematic flow sheet of the application message method for pushing in further embodiment of this invention;
Fig. 4 is the schematic flow sheet of the application message method for pushing in further embodiment of this invention;
Fig. 5 is the structural representation of the application server in the embodiment of the present invention;
Fig. 6 is the structural representation of the operation information acquisition module of application server in the embodiment of the present invention;
Fig. 7 is the structural representation of the message push determination module of application server in the embodiment of the present invention;
Fig. 8 is the structural representation of application terminal in the embodiment of the present invention;
Fig. 9 is the structural representation of the operation information reporting module of application terminal in the embodiment of the present invention;
Figure 10 is the structural representation of a kind of application message supplying system in the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
The application terminal of mentioning in the embodiment of the present invention can comprise that the operations such as PC, panel computer, smart mobile phone, electronic reader, car-mounted terminal and Wearable equipment have the internet device of APP application, communicate by the Internet and application server, described application server can be the background server of the APP application that moves on application terminal.Application server in the embodiment of the present invention can directly push application message by network to application terminal, also can for example, by specific message push service device (apple Information Push Service, Apple Push Notification Service, is called for short APNs) to application terminal propelling movement application message.
Fig. 1 is the schematic flow sheet of a kind of application message method for pushing in the embodiment of the present invention, and the present embodiment is mainly to describe from application server one side, and the application message method for pushing in the present embodiment can comprise as shown in the figure:
S101, application server obtains the message operation information of the application message that application terminal pushes in advance to described application server.
In specific implementation, described message operation information can comprise that the user of described application terminal pushes to the operation note of the application message of described application terminal in advance to described application server, for example click message open the operation of reading content, click the redirect link in message operation, click option operations in message, close the operation etc. that application message or click are ignored this application message or ignored the similar message of this application message.Described application terminal can report described message operation information to described application server at once in the time receiving the operation of the application message that user pushes in advance for described application server, also can described message operation information be reported to application server by the mode that reports the application pushed information of carrying described message operation information to described application server, described application pushed information can comprise message push token and described message operation information, described application server pushes application message by described message push token to described application terminal, for example application server need to push application message to application terminal by specific message push service device, the message push token that described application server can report application terminal is sent to described specific message push service device together with target application message, so that described message push service device pushes described target application message to application terminal.In optional embodiment, the application message that application server can need to push to application terminal self is classified, for example, can application message be divided into application reminder message, updating message, communication message, advertisement information etc. according to message content types, for example can divide application message according to message producing method again, in specific implementation, described application server can produce by variety of way need to be to application message all or that specific user pushes, the reminder message that for example game process produces automatically, the advertisement information that the publicity that application management staff creates or popularization need, application background system message, the communication reminder message that between user, communication triggers etc., application server can be classified to application message accordingly, thereby can more effective application message push be managed, and then described message operation information can comprise the operation note of the application message of the different messages type that described application terminal pushes in advance to described application server.
S102, described application server is determined the current target application message that need to push to application terminal.
In specific implementation, described application server can produce by variety of way need to be to application message all or specific user's propelling movement, such as game process reminder message, the publicity of applying management staff's establishment or the popularization of generation need automatically advertisement information, the communication reminder message of applying communication triggering between background system message, user etc.
S103, described application server determines whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
Concrete, whether the application message that application server can push to this application terminal in conjunction with default application message propelling movement rule judgment in advance by described message operation information is read, or whether the user who judges application terminal can be valuable or interested to target application message, determine whether to push to application terminal described target application information thereby push rule in conjunction with default application message.It can be according to the propelling movement rule of the concrete customization of different business that described application message pushes rule, can be also unified message push rule.
In optional embodiment, described application server can be determined that described application terminal has been clicked according to described message operation information and read last the application message that described application server pushes, determine and push described target application message to described application terminal.In specific implementation, read if described application server determines according to described message operation information that described application terminal has been clicked last the application message that described application server pushes, the message read state of described application terminal is made as to read states; And then determining after the current target application message that need to push to application terminal, whether be read states, push described target application message if determine to described application terminal if detecting the current message read state in described application terminal.And then application server is pushing to described application terminal after described target application message, and the message read state of described application terminal is made as to unread state.
In another optional embodiment, first described application server can judge the type of message under the current target application message that need to push to application terminal, and then determines whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.For example can be according to the type of message of target application message, the operation note of searching corresponding type of message in the message operation information reporting in application terminal, thereby judge the last application message whether clicked reading of described application server to the same type of this application terminal propelling movement, if the clicked reading of the application message of last same type, confirm to push to this application terminal this target application message, if otherwise also not clicked reading of the application message of last same type, confirm not push to this application terminal this target application message, or temporarily do not push this target application message to this application terminal, or the message operation information that application terminal reports comprises that the user of this application terminal clicks the operation of ignoring this application message identical with the type of message of described target application message or ignoring all application messages of this type of message, confirm not push this target application message to this application terminal, or temporarily do not push this target application message to this application terminal, or the message operation information reporting according to application terminal judges that user clicks and reads the number of operations of the application message identical with the type of message of described target application message or frequency lower than predetermined threshold value, confirm not push to this application terminal this target application message, or temporarily do not push this target application message to this application terminal, etc.
Application server in the present embodiment is by the message operation information of the application message that obtains application terminal described application server is pushed in advance, push rule in conjunction with default application message and determine whether to push to described application terminal described target application message, realize and pushed more targetedly target application message to application terminal, and the frequency that has effectively limited application server propelling movement application message, strengthens the resource burden that has alleviated application server when user experiences.
Fig. 2 is the schematic flow sheet of the application message method for pushing in another embodiment of the present invention, and the present embodiment is mainly described from application terminal and application server both sides respectively, and the application message method for pushing in the present embodiment can comprise as shown in the figure:
S201, application terminal obtains the message operation information of the application message that application server pushes in advance.
Concrete, described message operation information can comprise that the user of described application terminal pushes to the operation note of the application message of described application terminal in advance to described application server, for example click message open the operation of reading content, click the redirect link in message operation, click option operations in message, close the operation etc. that application message or click are ignored this application message or ignored the similar message of this application message.
S202, described message operation information is reported to described application server by described application terminal.
In specific implementation, described application terminal can report described message operation information to described application server at once in the time receiving the operation of the application message that user pushes in advance for described application server, also can described message operation information be reported to application server by the mode that reports the application pushed information of carrying described message operation information to described application server, described application pushed information can comprise message push token and described message operation information, described application server pushes application message by described message push token to described application terminal, for example application server need to push application message to application terminal by specific message push service device, the message push token that described application server can report application terminal is sent to described specific message push service device together with target application message, so that described message push service device pushes described target application message to application terminal.In optional embodiment, the application message that application server can need to push to application terminal self is classified, for example, can application message be divided into application reminder message, updating message, communication message, advertisement information etc. according to message content types, for example can divide application message according to message producing method again, in specific implementation, described application server can produce by variety of way need to be to application message all or that specific user pushes, the reminder message that for example game process produces automatically, the advertisement information that the publicity that application management staff creates or popularization need, application background system message, the communication reminder message that between user, communication triggers etc., application server can be classified to application message accordingly, thereby can more effective application message push be managed, and then the message operation information that reports of application terminal can comprise the operation note of the application message of the different messages type that described application terminal pushes in advance to described application server.
S203, described application server is determined the current target application message that need to push to application terminal.
In specific implementation, described application server can produce by variety of way need to be to application message all or specific user's propelling movement, such as game process reminder message, the publicity of applying management staff's establishment or the popularization of generation need automatically advertisement information, the communication reminder message of applying communication triggering between background system message, user etc.
S204, described application server determines whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
Concrete, whether the application message that application server can push to this application terminal in conjunction with default application message propelling movement rule judgment in advance by described message operation information is read, or whether the user who judges application terminal can be valuable or interested to target application message, determine whether to push to application terminal described target application information thereby push rule in conjunction with default application message.It can be according to the propelling movement rule of the concrete customization of different business that described application message pushes rule, can be also unified message push rule.
In optional embodiment, described application server can be determined that described application terminal has been clicked according to described message operation information and read last the application message that described application server pushes, determine and push described target application message to described application terminal.Or can first judge the type of message under the current target application message that need to push to application terminal, and then determine whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.Specific descriptions can, with reference to the S103 in embodiment above, repeat no more in the present embodiment
Application server in the present embodiment is by the message operation information of the application message that obtains application terminal described application server is pushed in advance, push rule in conjunction with default application message and determine whether to push to described application terminal described target application message, realize and pushed more targetedly target application message to application terminal, and the frequency that has effectively limited application server propelling movement application message, strengthens the resource burden that has alleviated application server when user experiences.
Fig. 3 is the schematic flow sheet of the application message method for pushing in further embodiment of this invention, and the application message method for pushing in the present embodiment can comprise as shown in the figure:
S301, application server pushes the first application message to application terminal.
Concrete, described the first application message does not refer in particular to certain application message in the present embodiment, refers to the application message of application server before pushing target application message to application terminal.Optionally, the first application message can belong to identical type of message with target application message in the present embodiment.
S302, the message read state of application terminal is made as unread state by application server.
Concrete, application server can be a message read state of each application terminal management, judges whether to push to this application terminal application message so that follow-up according to this message read state.Push after application message to application terminal at every turn, be made as unread state by the message read state of this application terminal.In optional embodiment, Classification Management can also be carried out to application message in application terminal, every kind of same application terminal type of message is managed respectively to corresponding message read state.
S303, application terminal receives the operation of user for described the first application message.
Concrete, in the present embodiment, user clicks for being operating as of the first application message the operation that message is opened reading content.In other optional embodiment, application terminal can receive operation that user clicks redirect in message link, click option operations in message, close the operation etc. that application message or click are ignored this application message or ignored the similar message of this application message.
S304, application terminal is to application server reporting message operation information.
Concrete, in the present embodiment, application terminal is receiving the operation of user for application message, according to described operation to application server reporting message operation information.
S305, the message read state of application terminal is made as read states by application server.
Be that the message operation information that application server reports according to application terminal confirms that the user of application terminal has read described the first application message, is made as read states by the message read state of application terminal.In optional embodiment, as long as application server gets the message operation information for the first application message, be no matter to click the operation of reading operation, click redirect link in message, click option operations in message, close the operation that application message or click are ignored this application message or ignored the similar message of this application message, application server is made as read states by the message read state of this application terminal.
S306, described application server is determined the current target application message that need to push to application terminal.
S307, whether application server detects the current message read state in described application terminal is read states, pushes described target application message if determine to described application terminal.
In optional embodiment, if application server carries out Classification Management to the application message pushing, determining after the target application message that need to push to application terminal, can detect the message read state that the type of message of described application terminal under target application message is corresponding, for example in the present embodiment, the first application message and target application message belong to same type of message, after S305, application terminal is set as read states at message read state corresponding to this type of message, and application server is definite can push to described application terminal described target application message.
S308, application server pushes described target application message to application terminal.
S309, the message read state of application terminal is made as unread state by application server.
Application server in the present embodiment is by the message operation information of the application message that obtains application terminal described application server is pushed in advance, determine according to described message operation information whether described application terminal has clicked last application message reading described application server propelling movement, thereby determine whether to push to described application terminal described target application message, the frequency that has effectively limited application server propelling movement application message, strengthens the resource burden that has alleviated application server when user experiences.
Fig. 4 is the schematic flow sheet of the application message method for pushing in further embodiment of this invention, and the application message method for pushing in the present embodiment can comprise as shown in the figure:
S401, application terminal obtains the message operation information of the application message that application server pushes in advance.
Concrete, the operation information of message described in the present embodiment can comprise that the user of described application terminal pushes in advance the operation note of the application message of described application terminal within a period of time to described application server, for example click message open the operation of reading content, click the redirect link in message operation, click option operations in message, close the operation etc. that application message or click are ignored this application message or ignored the similar message of this application message.And then the application message that application server in the present embodiment can need to push to application terminal self be classified, thereby can be more effective application message push be managed, the described message operation information that application terminal reports also can comprise the operation note of the application message of the different messages type that described application terminal pushes in advance to described application server.
S402, application terminal reports application pushed information to application server, and described application pushed information comprises message push token and described message operation information, and described application server pushes application message by described message push token to described application terminal.
Concrete, application server in the present embodiment pushes application message to application terminal need to pass through specific message push service device, application terminal is after access network, can obtain message push token from described specific message push service device, and then report application PUSH message to application server, thereby message push token is sent to application server together with described message operation information, described application server is being confirmed after application terminal propelling movement target application terminal, the message push token that application terminal can be reported is sent to described specific message push service device together with target application message, so that described message push service device pushes described target application message to application terminal.
S403, described application server is determined the current target application message that need to push to application terminal.
S404, application server determines whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.
In specific implementation, first described application server can judge the type of message under the current target application message that need to push to application terminal, and then determines whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.For example can be according to the type of message of target application message, the operation note of searching corresponding type of message in the message operation information reporting in application terminal, thereby judge the last application message whether clicked reading of described application server to the same type of this application terminal propelling movement, if the clicked reading of the application message of last same type, confirm to push to this application terminal this target application message, if otherwise also not clicked reading of the application message of last same type, confirm not push to this application terminal this target application message, or temporarily do not push this target application message to this application terminal, or the message operation information that application terminal reports comprises that the user of this application terminal clicks the operation of ignoring this application message identical with the type of message of described target application message or ignoring all application messages of this type of message, confirm not push this target application message to this application terminal, or temporarily do not push this target application message to this application terminal, or the message operation information reporting according to application terminal judges that user clicks and reads the number of operations of the application message identical with the type of message of described target application message or frequency lower than predetermined threshold value, confirm not push to this application terminal this target application message, or temporarily do not push this target application message to this application terminal, etc.
S405, application server pushes described target application message according to described message push token to application terminal.
In specific implementation, the message push token that application server reports application terminal is sent to described specific message push service device together with target application message, so that described message push service device pushes described target application message to application terminal.
Application server in the present embodiment is by the message operation information of the application message that obtains application terminal described application server is pushed in advance, thereby corresponding operation note determines whether to push to described application terminal described target application message according to the type of message under target application message, realize and pushed more targetedly target application message to application terminal, and the frequency that has effectively limited application server propelling movement application message, strengthens the resource burden that has alleviated application server when user experiences.
Fig. 5 is the structural representation of the application server in the embodiment of the present invention, and the application server in the embodiment of the present invention at least can comprise as shown in the figure:
Operation information acquisition module 510, for obtaining the message operation information of the application message that application terminal pushes in advance to described application server.
In specific implementation, described message operation information can comprise that the user of described application terminal pushes to the operation note of the application message of described application terminal in advance to described application server, for example click message open the operation of reading content, click the redirect link in message operation, click option operations in message, close the operation etc. that application message or click are ignored this application message or ignored the similar message of this application message.In optional embodiment, described operation information acquisition module 510 further can comprise any one or two kinds of in following two modules as shown in Figure 6:
Real-time operation acquiring unit 511, the message operation information reporting in the time receiving the operation of the application message that user pushes in advance for described application server for obtaining described application terminal, described application terminal can report described message operation information to described application server at once in the time receiving the operation of the application message that user pushes in advance for described application server.
Pushed information acquiring unit 512, for obtaining the application pushed information that described application terminal reports, described application pushed information comprises message push token and described message operation information, and described application server pushes application message by described message push token to described application terminal.Be that described application terminal can report to application server by described message operation information by the mode that reports the application pushed information of carrying described message operation information to described application server, described application pushed information can comprise message push token and described message operation information, described application server pushes application message by described message push token to described application terminal, for example application server need to push application message to application terminal by specific message push service device, the message push token that described application server can report application terminal is sent to described specific message push service device together with target application message, so that described message push service device pushes described target application message to application terminal.
In optional embodiment, the application message that application server can need to push to application terminal self is classified, for example, can application message be divided into application reminder message, updating message, communication message, advertisement information etc. according to message content types, for example can divide application message according to message producing method again, in specific implementation, described application server can produce by variety of way need to be to application message all or that specific user pushes, the reminder message that for example game process produces automatically, the advertisement information that the publicity that application management staff creates or popularization need, application background system message, the communication reminder message that between user, communication triggers etc., application server can be classified to application message accordingly, thereby can more effective application message push be managed, and then the message operation information that gets of described operation information acquisition module 510 can comprise the operation note of the application message of the different messages type that described application terminal pushes in advance to described application server.
Targets of messages determination module 520, for determining the current target application message that need to push to application terminal.
In specific implementation, described application server can produce by variety of way need to be to application message all or specific user's propelling movement, such as game process reminder message, the publicity of applying management staff's establishment or the popularization of generation need automatically advertisement information, the communication reminder message of applying communication triggering between background system message, user etc.
Message push determination module 530, for determining whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
Concrete, whether the application message that message push determination module 530 can push to this application terminal in conjunction with default application message propelling movement rule judgment in advance by described message operation information is read, or whether the user who judges application terminal can be valuable or interested to target application message, determine whether to push to application terminal described target application information thereby push rule in conjunction with default application message.It can be according to the propelling movement rule of the concrete customization of different business that described application message pushes rule, can be also unified message push rule.
In optional embodiment, described message push determination module 530 specifically can be for: read if determine according to described message operation information that described application terminal has been clicked last the application message that described application server pushes, determine and push described target application message to described application terminal.In this optional embodiment, message push determination module 530 may further include as shown in Figure 7:
Read state setting unit 531, if read for determining that according to described message operation information described application terminal has been clicked last the application message that described application server pushes, is made as read states by the message read state of described application terminal;
Whether message push determining unit 532, be read states for detection of the current message read state in described application terminal, pushes described target application message if determine to described application terminal;
Described read state setting unit 531 also for:
Push to described application terminal after described target application message at described application server, the message read state of described application terminal is made as to unread state.
In another optional embodiment, described message push determination module 530 specifically can be for: determine whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.
Concrete, first described message push determination module 530 can judge the type of message under the current target application message that need to push to application terminal, and then determines whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.For example can be according to the type of message of target application message, the operation note of searching corresponding type of message in the message operation information reporting in application terminal, thereby judge the last application message whether clicked reading of described application server to the same type of this application terminal propelling movement, if the clicked reading of the application message of last same type, confirm to push to this application terminal this target application message, if otherwise also not clicked reading of the application message of last same type, confirm not push to this application terminal this target application message, or temporarily do not push this target application message to this application terminal, or the message operation information that application terminal reports comprises that the user of this application terminal clicks the operation of ignoring this application message identical with the type of message of described target application message or ignoring all application messages of this type of message, confirm not push this target application message to this application terminal, or temporarily do not push this target application message to this application terminal, or the message operation information reporting according to application terminal judges that user clicks and reads the number of operations of the application message identical with the type of message of described target application message or frequency lower than predetermined threshold value, confirm not push to this application terminal this target application message, or temporarily do not push this target application message to this application terminal, etc.
Application server in the present embodiment is by the message operation information of the application message that obtains application terminal described application server is pushed in advance, push rule in conjunction with default application message and determine whether to push to described application terminal described target application message, realize and pushed more targetedly target application message to application terminal, and the frequency that has effectively limited application server propelling movement application message, strengthens the resource burden that has alleviated application server when user experiences.
The structural representation of application terminal in Fig. 8 embodiment of the present invention, application terminal in the embodiment of the present invention can comprise that the operations such as PC, panel computer, smart mobile phone, electronic reader, car-mounted terminal and Wearable equipment have the internet device of APP application, communicate by the Internet and application server, the application terminal in the embodiment of the present invention at least can comprise as shown in Figure 8:
Operation information acquisition module 810, for obtaining the message operation information of the application message that application server pushes in advance.
Concrete, described message operation information can comprise that the user of described application terminal pushes to the operation note of the application message of described application terminal in advance to described application server, for example click message open the operation of reading content, click the redirect link in message operation, click option operations in message, close the operation etc. that application message or click are ignored this application message or ignored the similar message of this application message.
Operation information reporting module 820, for described message operation information is reported to described application server, make described application server determining need to push target application message to described application terminal time, push rule according to the described message operation information getting and default application message and determine whether to push to described application terminal described target application message.And then operation information reporting module 820 in optional embodiment can further comprise any or two in following two unit as shown in Figure 9:
Real-time operation reports unit 811, for report described message operation information to described application server in the time receiving the operation of the application message that user pushes in advance for described application server.Be that real-time operation reports unit 811 in the time receiving the operation of the application message that user pushes in advance for described application server, to report described message operation information at once to described application server
Pushed information transmitting element 812, for reporting application pushed information to described application server, described application pushed information comprises message push token and described message operation information, and described application server pushes application message by described message push token to described application terminal.Be that pushed information transmitting element 812 reports to application server by the mode that reports the application pushed information of carrying described message operation information to described application server by described message operation information, described application pushed information can comprise message push token and described message operation information, described application server pushes application message by described message push token to described application terminal, for example application server need to push application message to application terminal by specific message push service device, the message push token that described application server can report application terminal is sent to described specific message push service device together with target application message, so that described message push service device pushes described target application message to application terminal.
In optional embodiment, the application message that application server can need to push to application terminal self is classified, thereby can more effective application message push be managed, and then the message operation information that reports of the operation information reporting module 820 of application terminal can comprise the operation note of the application message of the different messages type that described application terminal pushes in advance to described application server, so that described application server is determining need to push target application message to application terminal time, can determine whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.
Application terminal in the embodiment of the present invention is by reporting the message operation information of the application message pushing in advance for application server to application server, make the application server can be in the time that needs push target application message to application terminal, can determine whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule, realize and pushed more targetedly target application message to application terminal, and effectively limit the frequency of application server propelling movement application message, strengthen the resource burden that has alleviated application server when user experiences.
Figure 10 is the structural representation of a kind of application message supplying system in the embodiment of the present invention.The supplying system of application message described in the embodiment of the present invention comprises application server 1002 and at least one application terminal 1001 as shown in the figure, wherein:
Described application terminal 1001 is for obtaining the message operation information of the application message that described application server 1002 is pushed in advance, and described message operation information is reported to described application server 1002.
Concrete, described message operation information can comprise that the user of described application terminal pushes to the operation note of the application message of described application terminal in advance to described application server, for example click message open the operation of reading content, click the redirect link in message operation, click option operations in message, close the operation etc. that application message or click are ignored this application message or ignored the similar message of this application message.Described application terminal can report described message operation information to described application server at once in the time receiving the operation of the application message that user pushes in advance for described application server, also can described message operation information be reported to application server by the mode that reports the application pushed information of carrying described message operation information to described application server, described application pushed information can comprise message push token and described message operation information, described application server pushes application message by described message push token to described application terminal, for example application server need to push application message to application terminal by specific message push service device, the message push token that described application server can report application terminal is sent to described specific message push service device together with target application message, so that described message push service device pushes described target application message to application terminal.In optional embodiment, the application message that application server can need to push to application terminal self is classified, thereby can be more effective application message push be managed, and then described message operation information can comprise the operation note of the application message of the different messages type that described application terminal pushes in advance to described application server.
Described application server 1002 is for obtaining described message operation information, in the time determining the current target application message that need to push to application terminal 1001, determine whether to push described target application message to described application terminal 1001 according to the described message operation information getting and default application message propelling movement rule.
In specific implementation, described application server can produce by variety of way need to be to application message all or specific user's propelling movement, such as game process reminder message, the publicity of applying management staff's establishment or the popularization of generation need automatically advertisement information, the communication reminder message of applying communication triggering between background system message, user etc.And then determine current need to push target application message to application terminal 1001 time, whether the application message that can push in advance this application terminal in conjunction with default application message propelling movement rule judgment by described message operation information is read, or whether the user who judges application terminal can be valuable or interested to target application message, determine whether to push to application terminal described target application information thereby push rule in conjunction with default application message.It can be according to the propelling movement rule of the concrete customization of different business that described application message pushes rule, can be also unified message push rule.
In optional embodiment, described application server can be determined that described application terminal has been clicked according to described message operation information and read last the application message that described application server pushes, determine and push described target application message to described application terminal.In specific implementation, read if described application server determines according to described message operation information that described application terminal has been clicked last the application message that described application server pushes, the message read state of described application terminal is made as to read states; And then determining after the current target application message that need to push to application terminal, whether be read states, push described target application message if determine to described application terminal if detecting the current message read state in described application terminal.And then application server is pushing to described application terminal after described target application message, and the message read state of described application terminal is made as to unread state.
In another optional embodiment, first described application server can judge the type of message under the current target application message that need to push to application terminal, and then determines whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.For example can be according to the type of message of target application message, the operation note of searching corresponding type of message in the message operation information reporting in application terminal, thereby judge the last application message whether clicked reading of described application server to the same type of this application terminal propelling movement, if the clicked reading of the application message of last same type, confirm to push to this application terminal this target application message, if otherwise also not clicked reading of the application message of last same type, confirm not push to this application terminal this target application message, or temporarily do not push this target application message to this application terminal, or the message operation information that application terminal reports comprises that the user of this application terminal clicks the operation of ignoring this application message identical with the type of message of described target application message or ignoring all application messages of this type of message, confirm not push this target application message to this application terminal, or temporarily do not push this target application message to this application terminal, or the message operation information reporting according to application terminal judges that user clicks and reads the number of operations of the application message identical with the type of message of described target application message or frequency lower than predetermined threshold value, confirm not push to this application terminal this target application message, or temporarily do not push this target application message to this application terminal, etc.
In the present embodiment, the application server of application message supplying system is by the message operation information of the application message that obtains application terminal described application server is pushed in advance, push rule in conjunction with default application message and determine whether to push to described application terminal described target application message, realize and pushed more targetedly target application message to application terminal, and the frequency that has effectively limited application server propelling movement application message, strengthens the resource burden that has alleviated application server when user experiences.
One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method, can carry out the hardware that instruction is relevant by computer program to complete, described program can be stored in a computer read/write memory medium, this program, in the time carrying out, can comprise as the flow process of the embodiment of above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
Above disclosed is only preferred embodiment of the present invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to the claims in the present invention, still belongs to the scope that the present invention is contained.
Claims (19)
1. an application message method for pushing, is characterized in that, described method comprises:
Application server obtains the message operation information of the application message that application terminal pushes in advance to described application server;
Described application server is determined the current target application message that need to push to application terminal;
Described application server determines whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
2. application message method for pushing as claimed in claim 1, is characterized in that, described message operation information comprises the operation note of last the application message of described application terminal to described application server propelling movement;
The described message operation information that described application server basis gets and default application message propelling movement rule determine whether to push to described application terminal described target application message and comprise:
Described application server is determined according to described message operation information that described application terminal has been clicked and is read last the application message that described application server pushes, determines and push described target application message to described application terminal.
3. application message method for pushing as claimed in claim 2, is characterized in that, described application server obtains application terminal and also comprises after to the message operation information of target application message:
Described application server is determined according to described message operation information that described application terminal has been clicked and is read last the application message that described application server pushes, the message read state of described application terminal is made as to read states;
The described message operation information that described application server basis gets and default application message propelling movement rule determine whether to push to described application terminal described target application message and comprise:
Whether described application server detects the current message read state in described application terminal is read states, pushes described target application message if determine to described application terminal.
4. application message method for pushing as claimed in claim 3, is characterized in that, described method also comprises:
Described application server, pushing to described application terminal after described target application message, is made as unread state by the message read state of described application terminal.
5. application message method for pushing as claimed in claim 1, is characterized in that, described message operation information comprises the operation note of the application message of the different messages type that described application terminal pushes in advance to described application server;
The described message operation information that described application server basis gets and default application message propelling movement rule determine whether to push to described application terminal described target application message and comprise:
Described application server determines whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.
6. the application message method for pushing as described in any one in claim 1～4, is characterized in that, the message operation information that described application server obtains the application message that application terminal pushes in advance to described application server comprises:
Described application server obtains the message operation information that described application terminal reports in the time receiving the operation of the application message that user pushes in advance for described application server; Or
Described application server obtains the application pushed information that described application terminal reports, described application pushed information comprises message push token and described message operation information, and described application server pushes application message by described message push token to described application terminal.
7. an application message method for pushing, is characterized in that, described method comprises:
Application terminal obtains the message operation information of the application message that application server pushes in advance;
Described message operation information is reported to described application server by described application terminal, make described application server determining need to push target application message to described application terminal time, push rule according to the described message operation information getting and default application message and determine whether to push to described application terminal described target application message.
8. application message method for pushing as claimed in claim 7, it is characterized in that, described message operation information comprises the operation note of the application message of the different messages type that described application server is pushed in advance, so that described application server determines whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.
9. application message method for pushing as claimed in claim 7, is characterized in that, described application terminal reports to described application server by described message operation information and comprises:
Described application terminal reports described message operation information to described application server in the time receiving the operation of the application message that user pushes in advance for described application server; Or
Described application terminal reports application pushed information to described application server, and described application pushed information comprises message push token and described message operation information, and described application server pushes application message by described message push token to described application terminal.
10. an application server, is characterized in that, described application server comprises:
Operation information acquisition module, for obtaining the message operation information of the application message that application terminal pushes in advance to described application server;
Targets of messages determination module, for determining the current target application message that need to push to application terminal;
Message push determination module, for determining whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
11. application servers as claimed in claim 10, is characterized in that, described message operation information comprises the operation note of last the application message of described application terminal to described application server propelling movement;
Described message push determination module is used for: read if determine according to described message operation information that described application terminal has been clicked last the application message that described application server pushes, determine and push described target application message to described application terminal.
12. application servers as claimed in claim 11, is characterized in that, described message push determination module comprises:
Read state setting unit, if read for determining that according to described message operation information described application terminal has been clicked last the application message that described application server pushes, is made as read states by the message read state of described application terminal;
Whether message push determining unit, be read states for detection of the current message read state in described application terminal, pushes described target application message if determine to described application terminal.
13. application servers as claimed in claim 12, is characterized in that, described read state setting unit also for:
Push to described application terminal after described target application message at described application server, the message read state of described application terminal is made as to unread state.
14. application servers as claimed in claim 10, is characterized in that, described message operation information comprises the operation note of the application message of the different messages type that described application terminal pushes in advance to described application server;
Described message push determination module is used for: determine whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.
15. application servers as described in any one in claim 10～14, is characterized in that, described operation information acquisition module comprises:
Real-time operation acquiring unit, the message operation information reporting in the time receiving the operation of the application message that user pushes in advance for described application server for obtaining described application terminal; Or
Pushed information acquiring unit, for obtaining the application pushed information that described application terminal reports, described application pushed information comprises message push token and described message operation information, and described application server pushes application message by described message push token to described application terminal.
16. 1 kinds of application terminals, is characterized in that, described application terminal comprises:
Operation information acquisition module, for obtaining the message operation information of the application message that application server pushes in advance;
Operation information reporting module, for described message operation information is reported to described application server, make described application server determining need to push target application message to described application terminal time, push rule according to the described message operation information getting and default application message and determine whether to push to described application terminal described target application message.
17. application terminals as claimed in claim 16, it is characterized in that, described message operation information comprises the operation note of the application message of the different messages type that described application server is pushed in advance, so that described application server determines whether to push to described application terminal described target application message according to operation note corresponding to type of message under target application message described in described message operation information.
18. application terminals as claimed in claim 16, is characterized in that, described operation information reporting module comprises:
Real-time operation reports unit, for report described message operation information to described application server in the time receiving the operation of the application message that user pushes in advance for described application server; Or
Pushed information transmitting element, for reporting application pushed information to described application server, described application pushed information comprises message push token and described message operation information, and described application server pushes application message by described message push token to described application terminal.
19. 1 kinds of application message supplying systems, is characterized in that, described application message supplying system comprises application server and at least one application terminal, wherein:
Described application terminal is used for obtaining the message operation information of the application message that described application server is pushed in advance, and described message operation information is reported to described application server;
Described application server is used for obtaining described message operation information, in the time determining the current target application message that need to push to application terminal, determine whether to push to described application terminal described target application message according to the described message operation information getting and default application message propelling movement rule.
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| CN107948397A (en) * | 2017-10-27 | 2018-04-20 | 努比亚技术有限公司 | A kind of information-pushing method, device and computer-readable recording medium |
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| CN112583975A (en) * | 2019-09-30 | 2021-03-30 | 中兴通讯股份有限公司 | Message pushing method and device, electronic equipment and storage medium |
| CN111090800A (en) * | 2019-12-11 | 2020-05-01 | 北京小米移动软件有限公司 | User data processing method, device, terminal and storage medium |
| CN111090800B (en) * | 2019-12-11 | 2023-10-20 | 北京小米移动软件有限公司 | User data processing method, device, terminal and storage medium |
| WO2022052878A1 (en) * | 2020-09-14 | 2022-03-17 | 华为技术有限公司 | Method for managing push message, and related apparatus |
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| CN116030603A (en) * | 2023-03-23 | 2023-04-28 | 雅安市公共气象服务中心 | Method and system for sending closed-loop early warning information based on short message and outbound call |
| CN116030603B (en) * | 2023-03-23 | 2023-06-09 | 雅安市公共气象服务中心 | Method and system for sending closed-loop early warning information based on short message and outbound call |
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