CN104133896B - A kind of web advertisement filter method and device - Google Patents

A kind of web advertisement filter method and device Download PDF

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CN104133896B
CN104133896B CN201410374190.3A CN201410374190A CN104133896B CN 104133896 B CN104133896 B CN 104133896B CN 201410374190 A CN201410374190 A CN 201410374190A CN 104133896 B CN104133896 B CN 104133896B
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coordinate
region
advertisement
absolute difference
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CN104133896A (en
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朱佳来
陈亮
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Conew Network Technology Beijing Co Ltd
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Conew Network Technology Beijing Co Ltd
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques

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Abstract

The embodiment of the invention discloses a kind of web advertisement filter method and device, it is related to network communication technology field, wherein, methods described includes:Determine the ad content element in target web;According to the region parameter of the ad content element region, the corresponding advertisement background element of the ad content element is searched in the target web;Filter the ad content element and its corresponding advertisement background element.When carrying out web advertisement filtering using scheme provided in an embodiment of the present invention, while ad content element in filtering out web advertisement, advertisement background element corresponding with the ad content element can be filtered out, Consumer's Experience effect is improved.

Description

A kind of web advertisement filter method and device
Technical field
The present invention relates to network communication technology field, more particularly to a kind of web advertisement filter method and device.
Background technology
With the rising year by year of number of network users, advertiser starts a large amount of dispensing advertisements on webpage, and advertisement is to user Interference also is brought to most of users while information is provided, therefore, from the point of view of user, it is necessary to the advertisement in webpage Filtered.
Advertisement in webpage is generally made up of ad content element and advertisement background element, for example, window advertisement of floaing is by advertisement Picture and blank float window composition;Embedded display advertising is made up of etc. advertising pictures and blank background picture in webpage.
When carrying out advertisement filter using prior art, filter out after the ad content element in web advertisement, advertisement background Element still can be retained in webpage, for example, filtering is floatd after window advertisement, and the blank window that floats can still wave on webpage, stop User's sight, interference user browses webpage;Filter after the display advertising in embedded web page, blank background picture also can still show Show in webpage, if now the color of the background color of webpage and blank background picture is differed, blank background picture can be given User brings poor visual effect.When therefore, using prior art filtering web page advertisement, Consumer's Experience effect is poor.
The content of the invention
The embodiment of the invention discloses a kind of web advertisement filter method and device, to filter out the advertisement in web advertisement Content element and advertisement background element, improve Consumer's Experience effect.
To reach above-mentioned purpose, the embodiment of the invention discloses a kind of web advertisement filter method, methods described includes:
Determine the ad content element in target web;
According to the region parameter of the ad content element region, searched in the target web in the advertisement Hold the corresponding advertisement background element of element;
Filter the ad content element and its corresponding advertisement background element.
Optionally, after the ad content element in the determination target web, in addition to:
Determine the non-ad elements in the target web.
Optionally, the region parameter according to the ad content element region, is looked into the target web The corresponding advertisement background element of the ad content element is looked for, including:
In the coordinate and the non-advertising content element region that determine the ad content element region central point The coordinate of heart point;
According to the coordinate of the ad content element region central point, the ad content element region is determined Central area;
According to the central area of the ad content element region and non-advertising content element region central point Coordinate, the corresponding advertisement background element of ad content element is searched in non-advertising content element.
Optionally, the central area according to the ad content element region and non-advertising content element place The coordinate of regional center point, searches the corresponding advertisement background element of ad content element in non-advertising content element, including:
According to default traversal rule, ith pixel in the central area of the ad content element region is obtained The coordinate of point;
Calculating obtains the lateral coordinates of ith pixel point and the lateral coordinates of non-advertising content element region central point Between difference absolute value, obtain the first absolute difference;
Calculate the longitudinal coordinate of the longitudinal coordinate with non-advertising content element region central point that obtain ith pixel point Between difference absolute value, obtain the second absolute difference;
Compare first absolute difference and first threshold, and relatively more described second absolute difference and Second Threshold, such as Really described first absolute difference is less than the first threshold and/or second absolute difference and is less than the Second Threshold, then i Value adds 1, repeats the above steps, otherwise, it is determined that the non-advertising content element is the corresponding advertisement back of the body of the ad content element Scape element.
Optionally, the ad content element determined in target web, including:
Judge whether include default keyword in the link information that the element of target web is included;
If comprising judging the element as ad content element.
To reach above-mentioned purpose, the embodiment of the invention discloses a kind of web advertisement filter, described device includes:
Ad content element determining module, for determining the ad content element in target web;
Advertisement background element searching modul, for the region parameter according to the ad content element region, in institute State and the corresponding advertisement background element of the ad content element is searched in target web;
Advertisement filter module, for filtering the ad content element and its corresponding advertisement background element.
Optionally, described device also includes:
Non- ad elements determining module, for determining the non-ad elements in the target web.
Optionally, the advertisement background element searching modul, including:
Center point coordinate determination sub-module, for determine the ad content element region central point coordinate and The coordinate of non-advertising content element region central point;
Central area determination sub-module, for the coordinate according to the ad content element region central point, it is determined that The central area of the ad content element region;
Advertisement background element search submodule, for the central area according to the ad content element region with it is non- The coordinate of ad content element region central point, searches the corresponding advertisement of ad content element in non-advertising content element Background element.
Optionally, the advertisement background element searches submodule, including:Point coordinates obtaining unit, the first absolute difference meter Calculate unit, the second absolute difference computing unit, absolute difference comparing unit and advertisement background element identifying unit;
The point coordinates obtaining unit, for according to default traversal rule, obtaining the ad content element location The coordinate of ith pixel point in the central area in domain;
The first absolute difference computing unit, is obtained for calculating in lateral coordinates and the non-advertisement of ith pixel point The absolute value of difference, obtains the first absolute difference between the lateral coordinates of appearance element region central point;
The second absolute difference computing unit, is obtained for calculating in longitudinal coordinate and the non-advertisement of ith pixel point The absolute value of difference, obtains the second absolute difference between the longitudinal coordinate of appearance element region central point;
The absolute difference comparing unit, for comparing first absolute difference and first threshold, and it is relatively more described Second absolute difference and Second Threshold, if first absolute difference is less than the first threshold and/or described second absolute Difference is less than the Second Threshold, then i value adds 1, the point coordinates obtaining unit of setting out, and obtains the seat of ith pixel point Mark, otherwise, triggers the advertisement background element identifying unit, judges advertisement background element;
The advertisement background element identifying unit, for judging the non-advertising content element as the ad content element pair The advertisement background element answered.
Optionally, the ad content element determining module, including:
Link information judging submodule, for whether judging in the link information that the element of target web is included comprising default Keyword;
Ad content element decision sub-module, for the feelings for being yes in the judged result of the link information judging submodule Under condition, judge the element as ad content element.
As seen from the above, in scheme provided in an embodiment of the present invention, determine after the ad content element in target web, root According to the region element of the ad content element region obtained, ad content element is searched in target web corresponding wide Background element is accused, and filters out ad content element and its corresponding advertisement background element.Compared with prior art, using this hair The scheme that bright embodiment is provided carries out web advertisement filtering, can while ad content element in filtering out web advertisement Advertisement background element corresponding with the ad content element is filtered out, Consumer's Experience effect is improved.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the first schematic flow sheet of web advertisement filter method provided in an embodiment of the present invention;
Fig. 2 is second of schematic flow sheet of web advertisement filter method provided in an embodiment of the present invention;
Fig. 3 is the third schematic flow sheet of web advertisement filter method provided in an embodiment of the present invention;
Fig. 4 is a kind of method for searching the corresponding advertisement background element of ad content element provided in an embodiment of the present invention Schematic flow sheet;
Fig. 5 is the first structural representation of web advertisement filter provided in an embodiment of the present invention;
Fig. 6 is second of structural representation of web advertisement filter provided in an embodiment of the present invention;
Fig. 7 is the third structural representation of web advertisement filter provided in an embodiment of the present invention;
Fig. 8 is a kind of structural representation of advertisement background element searching unit provided in an embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of creative work is not made Embodiment, belongs to the scope of protection of the invention.
Fig. 1 is the first schematic flow sheet of web advertisement filter method provided in an embodiment of the present invention, and this method includes:
S1000:Determine the ad content element in target web.
Specifically, the advertisement in webpage can be divided into ad content element and advertisement background element, ad content element It can be presented in the form of a link in the source code of webpage, for example, link of picture etc..
Optionally, it is determined that during ad content element in target web, it can be determined that what the element of target web was included Whether default keyword is included in link information, if comprising default keyword, can determine that the element is ad content element; Exemplary, default keyword can be ad or advert etc..
Optionally, when determining the ad content element in target web, it can also judge that the element of target web is included Whether link information is consistent with default asterisk wildcard matched rule, if being consistent, and can determine that the element is ad content element.
S2000:According to the region parameter of ad content element region, ad content element is searched in target web Corresponding advertisement background element.
Wherein, above-mentioned zone parameter can the shape information including region, the coordinate of central point, the seat on each summit The length on mark and/or each bar side etc..
For example, each element of webpage can be shown with rectangular in form, therefore, above-mentioned zone parameter can include rectangle region The coordinate of the central point in domain, the coordinate of top left corner apex, the coordinate of upper right angular vertex, height of the width of rectangle and rectangle etc. Deng.
Specifically, each element of webpage includes corresponding component identification, according to the mark of each element of webpage Positional information of each element in webpage is obtained, for example, the coordinate of the top left corner apex of rectangle region, upper right angular vertex Coordinate, the height of the width of rectangle and rectangle etc., further, sat according to the width of rectangle, height, top left corner apex Mark, can calculate the center point coordinate for obtaining rectangular area.
S3000:Filter above-mentioned ad content element and its corresponding advertisement background element.
Optionally, in one particular embodiment of the present invention, referring to Fig. 2, it is determined that the ad content member of target web After plain (S1000), it can also include:
S4000:Determine the non-advertising content element in target web.
In an embodiment of the present invention, multiple element is included in target web, except ad content element, other elements It just may be considered non-advertising content element.
The non-advertising content element in target web can certainly be determined in particular range.
It is preferred that, in an embodiment of the present invention, if above-mentioned zone parameter is ad content element region center The coordinate of point, referring to Fig. 3, the above-mentioned region parameter according to ad content element region searches advertisement in target web The corresponding advertisement background element (S2000) of content element, can include:
S2100:Determine coordinate and the non-advertising content element region of ad content element region central point The coordinate of central point.
Exemplified by being rectangular area by some element region, the element region can be calculated according to following relational expression The coordinate (x, y) of central point,
X=xl+ w/2, y=yl+ h/2, wherein, (xl, yl) coordinate of rectangular area top left corner apex, w where the element For the width of rectangular area, h is the height of rectangular area.
S2200:According to the coordinate of ad content element region central point, ad content element region is determined Central area.
Wherein, above-mentioned central area can be ad content element region central point, or, it can also be with wide Border circular areas or rectangular area centered on the central point of announcement content element region etc..
It is the border circular areas or rectangle centered on the central point of ad content element region in above-mentioned central area During region, can according to the radius of border circular areas set in advance or the width of rectangular area and height, determine it is above-mentioned in Heart district domain.
S2300:According to the central area of ad content element region and non-advertising content element region center The coordinate of point, searches the corresponding advertisement background element of ad content element in non-advertising content element.
The corresponding advertisement background element of ad content element is there may be in target web, it is also possible in the absence of corresponding wide Accuse background element;Optionally, the corresponding advertisement background element of above-mentioned ad content element can be one or more layers advertisement background Element.
No matter there is the corresponding advertisement background element of several layers of Current ad content elements, advertisement background element in target web Typically there is the features such as region size is close, coordinate distance of central point is nearer between ad content element.
Optionally, in one particular embodiment of the present invention, referring to Fig. 4, according to ad content element region Central area and the coordinate of non-advertising content element region central point, search ad content member in non-advertising content element The corresponding advertisement background element (S2300) of element, can include:
S2310:According to default traversal rule, i-th of picture in the central area of ad content element region is obtained The coordinate of vegetarian refreshments.
Wherein, i initial value is the number of pixel in 1, and the central area of i≤ad content element region.
Default traversal order can be stepped through according to order line by line from left to right or with ad content The central point of element region is starting point, according to each apart from the central point distance order pointwise time from the near to the remote Go through etc., certainly, the application is simply illustrated exemplified by above-mentioned, and traversal order is not limited only to this in practical application.
S2320:Calculate the horizontal stroke for obtaining the lateral coordinates of ith pixel point with non-advertising content element region central point To the absolute value of difference between coordinate, the first absolute difference is obtained.
S2330:Calculate and obtain the longitudinal coordinate of ith pixel point and indulging for non-advertising content element region central point To the absolute value of difference between coordinate, the second absolute difference is obtained.
S2340:Compare the first absolute difference and first threshold, and compare the second absolute difference and Second Threshold, if First absolute difference is less than first threshold and/or the second absolute difference is less than Second Threshold, performs S2350, otherwise, i value Plus 1, then turn to perform S2310.
S2350:Judge the non-advertising content element as the corresponding advertisement background element of the ad content element.
As seen from the above, in the scheme that the present embodiment is provided, determine after the ad content element in target web, according to wide The region parameter of content element region is accused, the corresponding advertisement background element of ad content element is searched in target web, And filter out ad content element and its corresponding advertisement background element.Compared with prior art, provided using the present embodiment Scheme carries out web advertisement filtering, while ad content element in filtering out web advertisement, can filter out and the advertisement The corresponding advertisement background element of content element, improves Consumer's Experience effect.
Corresponding with above-mentioned web advertisement filter method, the embodiment of the present invention additionally provides a kind of web advertisement filtering dress Put.
Fig. 5 is the first structural representation of web advertisement filter provided in an embodiment of the present invention, and the device includes: Ad content element determining module 5000, advertisement background element searching modul 6000 and advertisement filter module 7000.
Wherein, ad content element determining module 5000, for determining the ad content element in target web;
Advertisement background element searching modul 6000, for the region parameter according to the ad content element region, The corresponding advertisement background element of the ad content element is searched in the target web;
Advertisement filter module 7000, for filtering the ad content element and its corresponding advertisement background element.
Specifically, ad content element determining module 5000 can include:Link information judging submodule and ad content Element decision sub-module (not shown).
Wherein, link information judging submodule, for judging whether wrapped in the link information that the element of target web is included Containing default keyword;
Ad content element decision sub-module, for the feelings for being yes in the judged result of the link information judging submodule Under condition, judge the element as ad content element.
In one particular embodiment of the present invention, referring to Fig. 6, the device also includes:Non- ad elements determining module 8000。
Wherein, non-ad elements determining module 8000, for determining the non-ad elements in the target web.
It is preferred that, in an embodiment of the present invention, referring to Fig. 7, advertisement background element searching modul 6000 includes:Central point Coordinate determination sub-module 6100, central area determination sub-module 6200 and advertisement background element search submodule 6300.
Wherein, center point coordinate determination sub-module 6100, for determining the ad content element region central point Coordinate and non-advertising content element region central point coordinate;
Central area determination sub-module 6200, for the coordinate according to the ad content element region central point, Determine the central area of the ad content element region;
Advertisement background element searches submodule 6300, for the central area according to the ad content element region With the coordinate of non-advertising content element region central point, ad content element is searched in non-advertising content element corresponding Advertisement background element.
Optionally, in another specific embodiment of the present invention, referring to Fig. 8, advertisement background element searches submodule 6300 include:Point coordinates obtaining unit 6310, the first absolute difference computing unit 6320, the second absolute difference computing unit 6330th, absolute difference comparing unit 6340 and advertisement background element identifying unit 6350.
Wherein, point coordinates obtaining unit 6310, for according to default traversal rule, obtaining the ad content element institute The coordinate of ith pixel point in the central area in region;
First absolute difference computing unit 6320, is obtained for calculating in lateral coordinates and the non-advertisement of ith pixel point The absolute value of difference, obtains the first absolute difference between the lateral coordinates of appearance element region central point;
Second absolute difference computing unit 6330, is obtained for calculating in longitudinal coordinate and the non-advertisement of ith pixel point The absolute value of difference, obtains the second absolute difference between the longitudinal coordinate of appearance element region central point;
Absolute difference comparing unit 6340, for comparing first absolute difference and first threshold, and it is relatively more described Second absolute difference and Second Threshold, if first absolute difference is less than the first threshold and/or described second absolute Difference is less than the Second Threshold, then i value adds 1, triggers the point coordinates obtaining unit 6310, obtains ith pixel point Coordinate, otherwise, trigger the advertisement background element identifying unit 6350, judge advertisement background element;
Advertisement background element identifying unit 6350, for judging the non-advertising content element as the ad content element pair The advertisement background element answered.
As seen from the above, in the scheme that the present embodiment is provided, determine after the ad content element in target web, according to institute The region element of the ad content element region of acquisition, searches the corresponding advertisement back of the body of ad content element in target web Scape element, and filter out ad content element and its corresponding advertisement background element.Compared with prior art, using the present embodiment The scheme of offer carries out web advertisement filtering, while ad content element in filtering out web advertisement, can filter out with The corresponding advertisement background element of the ad content element, improves Consumer's Experience effect.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, it is related Part illustrates referring to the part of embodiment of the method.
It should be noted that herein, such as first and second or the like relational terms are used merely to a reality Body or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or deposited between operating In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to Nonexcludability is included, so that process, method, article or equipment including a series of key elements not only will including those Element, but also other key elements including being not expressly set out, or also include being this process, method, article or equipment Intrinsic key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that Also there is other identical element in process, method, article or equipment including the key element.
Can one of ordinary skill in the art will appreciate that realizing that all or part of step in above method embodiment is To instruct the hardware of correlation to complete by program, described program can be stored in computer read/write memory medium, The storage medium designated herein obtained, such as:ROM/RAM, magnetic disc, CD etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all Any modification, equivalent substitution and improvements made within the spirit and principles in the present invention etc., are all contained in protection scope of the present invention It is interior.

Claims (10)

1. a kind of web advertisement filter method, it is characterised in that methods described includes:
Determine the ad content element in target web;
According to the region parameter of the ad content element region, the ad content member is searched in the target web The corresponding advertisement background element of element;Shape information of the region parameter including region, the coordinate of central point, each summit Coordinate and/or each bar side length;
Filter the ad content element and its corresponding advertisement background element.
2. according to the method described in claim 1, it is characterised in that ad content element in the determination target web it Afterwards, in addition to:
Determine the non-ad elements in the target web.
3. method according to claim 2, it is characterised in that the area according to the ad content element region Field parameter, searches the corresponding advertisement background element of the ad content element in the target web, including:
Determine the coordinate and non-advertising content element region central point of the ad content element region central point Coordinate;
According to the coordinate of the ad content element region central point, determine in the ad content element region Heart district domain;
According to the central area of the ad content element region and the seat of non-advertising content element region central point Mark, searches the corresponding advertisement background element of ad content element in non-advertising content element.
4. method according to claim 3, it is characterised in that described according in the ad content element region Heart district domain and the coordinate of non-advertising content element region central point, search ad content element in non-advertising content element Corresponding advertisement background element, including:
According to default traversal rule, ith pixel point in the central area of the ad content element region is obtained Coordinate;
Calculating is obtained between the lateral coordinates of ith pixel point and the lateral coordinates of non-advertising content element region central point The absolute value of difference, obtains the first absolute difference;
Calculating is obtained between the longitudinal coordinate of ith pixel point and the longitudinal coordinate of non-advertising content element region central point The absolute value of difference, obtains the second absolute difference;
Compare first absolute difference and first threshold, and relatively more described second absolute difference and Second Threshold, if institute State the value that the first absolute difference is less than the Second Threshold, then i less than the first threshold and/or second absolute difference Plus 1, repeat the above steps, otherwise, it is determined that the non-advertising content element is the corresponding advertisement background member of the ad content element Element.
5. the method according to any one of claim 1-4, it is characterised in that in the advertisement in the determination target web Hold element, including:
Judge whether include default keyword in the link information that the element of target web is included;
If comprising judging the element as ad content element.
6. a kind of web advertisement filter, it is characterised in that described device includes:
Ad content element determining module, for determining the ad content element in target web;
Advertisement background element searching modul, for the region parameter according to the ad content element region, in the mesh The corresponding advertisement background element of the ad content element is searched in mark webpage;The region parameter includes the shape of region Information, the coordinate of central point, the coordinate on each summit and/or the length on each bar side;
Advertisement filter module, for filtering the ad content element and its corresponding advertisement background element.
7. device according to claim 6, it is characterised in that described device also includes:
Non- ad elements determining module, for determining the non-ad elements in the target web.
8. device according to claim 7, it is characterised in that the advertisement background element searching modul, including:
Center point coordinate determination sub-module, for determining the coordinate of the ad content element region central point and non-wide Accuse the coordinate of content element region central point;
Central area determination sub-module, for the coordinate according to the ad content element region central point, it is determined that described The central area of ad content element region;
Advertisement background element searches submodule, for the central area according to the ad content element region and non-advertisement The coordinate of content element region central point, searches the corresponding advertisement background of ad content element in non-advertising content element Element.
9. device according to claim 8, it is characterised in that the advertisement background element searches submodule, including:Point is sat Mark obtaining unit, the first absolute difference computing unit, the second absolute difference computing unit, absolute difference comparing unit and the advertisement back of the body Scape element identifying unit;
The point coordinates obtaining unit, for according to default traversal rule, obtaining the ad content element region The coordinate of ith pixel point in central area;
The first absolute difference computing unit, the lateral coordinates and non-advertising content member of ith pixel point are obtained for calculating The absolute value of difference, obtains the first absolute difference between the lateral coordinates of plain region central point;
The second absolute difference computing unit, the longitudinal coordinate and non-advertising content member of ith pixel point are obtained for calculating The absolute value of difference, obtains the second absolute difference between the longitudinal coordinate of plain region central point;
The absolute difference comparing unit, for comparing first absolute difference and first threshold, and relatively described second Absolute difference and Second Threshold, if first absolute difference is less than the first threshold and/or second absolute difference Less than the Second Threshold, then i value adds 1, the point coordinates obtaining unit of setting out, and obtains the coordinate of ith pixel point, no Then, the advertisement background element identifying unit is triggered, advertisement background element is judged;
The advertisement background element identifying unit, for judging that the non-advertising content element is corresponding as the ad content element Advertisement background element.
10. the device according to any one of claim 6-9, it is characterised in that the ad content element determining module, Including:
Link information judging submodule, for judging whether closed in the link information that the element of target web is included comprising default Key word;
Ad content element decision sub-module, for the situation for being yes in the judged result of the link information judging submodule Under, judge the element as ad content element.
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