CN104112222A - Mobile marketing system based on technology of Internet of things - Google Patents
Mobile marketing system based on technology of Internet of things Download PDFInfo
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- CN104112222A CN104112222A CN201410341287.4A CN201410341287A CN104112222A CN 104112222 A CN104112222 A CN 104112222A CN 201410341287 A CN201410341287 A CN 201410341287A CN 104112222 A CN104112222 A CN 104112222A
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y04—INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
- Y04S—SYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
- Y04S50/00—Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
- Y04S50/14—Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards
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Abstract
The invention discloses a mobile marketing system based on a technology of the Internet of things. The mobile marketing system comprises a mobile marketing interactive terminal, a communication network and a mobile marketing interactive platform. The mobile marketing interactive platform is in communication with the mobile marketing interactive terminal through the communication network. According to the mobile marketing system, a mode of organic combination of the technology of the Internet of things and a mobile marketing service is provided, the technology of the Internet of things is effectively applied to an electric power mobile marketing system by combining the characteristics of the mobile marketing system and network characteristics of the Internet of things, and the power grid and user two-way interaction service capability is effectively improved. The mobile marketing system is high in practical value, remarkable in economic benefit and wide in application prospect.
Description
Technical field
The present invention relates to a kind of moving marketing system based on technology of Internet of things.
Background technology
Current, under the pulling of national economy rapid growth, electricity needs is vigorous, and meanwhile, along with economic structure comprises the deepening constantly of reform of electric power system, government, consumer are also just higher to the requirement of electric power enterprise and power industry.Under the driving of society, electricity consumption user, electric power enterprise joint demand, electric power enterprise is providing for user on the basis of qualified electric energy, also needing provides electrical network and power information accurately to power customer timely and accurately, guides user rational utilization of electricity, realize the effective interaction of power consumer and electrical network, and then promote power grid enterprises' energy-saving and emission-reduction when promoting electric power enterprise service ability.Simultaneously, worldwide, the communication technology develops rapidly, the proposition of Internet of Things concept has further promoted the development of communication, Internet of Things is in the application of power industry, can promote electricity consumption service ability, promote the development of electric power enterprise technology and management, also for power consumer side interaction technique provides new thinking.
Summary of the invention
The object of the present invention is to provide a kind of effective moving marketing system based on technology of Internet of things that has promoted electrical network and user's two-way interaction service ability.
Technical solution of the present invention is:
A moving marketing system based on technology of Internet of things, is characterized in that: comprise mobile marketing interactive terminal, communication network, mobile marketing interaction platform; Mobile marketing interaction platform is by communication network and the communication of mobile marketing interactive terminal; Described mobile marketing interaction platform completes information interaction and the data processing with mobile marketing interactive terminal and intelligent power service system technical platform, support comprises mobile operating, mobile knows, the handling of the mobile marketing business of Information Mobile Service, mobile communication, it is interconnected that mobile marketing interaction platform and existing electricity consumption service system technical platform carry out information, obtains customer service related service information; Described communication comprises wired and cordless communication network, and it connects mobile marketing interactive terminal and mobile marketing interaction platform, completes the long-distance transmissions of the multiplexing and information of the fusion of communication network; Described mobile marketing interactive terminal is to communicate with terminal user and terminal device, completes collection and the processing of terminal user and terminal device information.
Mobile marketing interactive terminal framework is comprised of hardware platform and software function; The example, in hardware of mobile terminal is divided into three kinds, and a kind of is the professional mobile marketing interactive terminal of stand-alone development, and a kind of is the mobile marketing interactive terminal of developing on PDA, iPad hardware foundation, and the 3rd, rely on the mobile terminal that smart mobile phone is realized application function;
Described professional mobile marketing interactive terminal is comprised of acquisition module, processing module, man-machine module, power module, communication module, wherein acquisition module is mainly comprised of rfid interrogator, camera, bluetooth, infrared inductor, the type terminal can realize comprise mobile operating, mobile know, the full-service supporting of Information Mobile Service, mobile communication;
The mobile marketing interactive terminal of developing on PDA, iPad hardware foundation, mainly realizes by access external device on original hardware device, and this mode also can realize the full-service supporting of mobile marketing;
By smart mobile phone, realize the mobile terminal of application function, mainly by add application program on mobile phone, realize the partial function of mobile terminal and apply; It is mainly used in realizing user convenient inquiry, the sales service reservation of self power information is handled.
Mobile marketing interaction platform adopts Distributed-tier technology, and software architecture is divided into data Layer, supporting layer, application layer, presentation layer;
Data Layer is built jointly by operating system and database, interaction platform can support polytype operating system, comprise Linux, Unix, Solaris and Windows, it can comprise Oralce, Informix, Sybase, the polytype database of SQL Server;
Supporting layer is comprised of infrastructure service support, public service support and Internet of Things transmission supporting three parts; Infrastructure service is supported and is mainly completed the basic generic service such as Real-time Data Service, historical data service, data access service, control command service and data transport service; Public service is supported and is mainly comprised system administration services, incident management service, rights management service, plug-in management service, graphic platform service, Report Server Management service, data acquisition and process service; Internet of Things transmission supporting mainly provides recognition of devices, access authentication, protocol analysis, the logical scheduling of letter, information pushing, information check and common interface service; Supporting layer is mainly in order to the realization of support platform application layer applications functional module;
Application layer mainly realizes the processing of all kinds of business, comprise power marketing industry expand, check meter pay the fees, power utility check, stoichiometric point management, interruption maintenance management, public information service; The mobile real-time monitoring of knowing market when function has been mainly used to mobile operating key index, core business, important service link; Information Mobile Service function is mainly used to meet client for the prompting of electricity consumption sales service, inquiry, evaluation and payment aspect demand; Functionality mobile communication mainly, in order to by comprehensive instant message, mobile intercommunication, enterprise's microblogging, short color passage, is realized electric power enterprise and is cooperated and interaction with the task between client; While relating to the APP application of the key messages such as person property in exploitation, need to adopt cryptographic protocol;
Presentation layer is divided into two kinds of C/S client and B/S clients, in order to complete the expansion of platform and to represent, facilitates application and the construction of platform client and application substation.
The present invention proposes the combination mode of a kind of technology of Internet of things and mobile marketing business, in conjunction with the feature of moving marketing system and the network speciality of Internet of Things, technology of Internet of things is effectively applied in electric power mobile marketing system, has effectively promoted electrical network and user's two-way interaction service ability.Practical value of the present invention is higher, and remarkable in economical benefits has a extensive future.
Accompanying drawing explanation
Below in conjunction with drawings and Examples, the invention will be further described.
Fig. 1 is moving marketing system architectural framework figure of the present invention;
Fig. 2 is mobile marketing interactive terminal Organization Chart of the present invention;
Fig. 3 is moving marketing system communication network Organization Chart of the present invention;
Fig. 4 is the software architecture figure of mobile marketing interaction platform of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the invention will be further described.Following examples are only for technical scheme of the present invention is more clearly described, and can not limit the scope of the invention with this.
Moving marketing system framework based on technology of Internet of things is as Fig. 1, system divides three layers: the one, thing network sensing layer, mainly comprise various mobile marketing interactive terminals, its main task is to communicate with terminal user and terminal device, completes collection and the simple process of terminal user and terminal device information; The 2nd, Internet of Things network layer, mainly comprises various wired and cordless communication networks, and its main task is to connect each Terminal Type and mobile marketing interaction platform, completes the functions such as long-distance transmissions of the multiplexing and information of the fusion of communication network; The 3rd, Internet of Things application layer, mainly by mobile marketing interaction platform, formed, its main task has been and information interaction and the data processing of mobile marketing interactive terminal and intelligent power service system technical platform, has supported handling of mobile marketing business such as comprising mobile operating, movement are known, Information Mobile Service, mobile communication.It is interconnected that mobile marketing interaction platform and existing intelligent power service system technical platform are realized information, obtains customer service related service information.
The sensing layer of mobile marketing interactive terminal in Physical Network, it is mainly used in the Real-time Collection of on-site customer information and handling of sales service.Mobile marketing interactive terminal framework is comprised of hardware platform and software function, as shown in Figure 2.
The example, in hardware of mobile terminal is generally divided into three kinds, a kind of is the professional mobile marketing interactive terminal of stand-alone development, a mobile marketing interactive terminal of developing on the hardware foundations such as PDA, iPad, the 3rd, rely on the mobile terminal that smart mobile phone is realized application function.
Specialty mobile marketing interactive terminal is comprised of acquisition module, processing module, man-machine module, power module, communication module, wherein acquisition module is mainly comprised of equipment such as rfid interrogator, camera, bluetooth, infrared inductors, the type terminal can realize comprise mobile operating, mobile know, the full-service supporting of Information Mobile Service, mobile communication etc.
The mobile marketing interactive terminal of developing on the hardware foundation such as PDA, iPad, mainly by access external device on original hardware device, realize, this mode also can realize the full-service supporting of mobile marketing, comparing its advantage with professional mobile marketing interactive terminal is that main equipment cost is lower, and main equipment can conveniently obtain, shortcoming is that the external device that need carry is more, carries not aspect.
By smart mobile phone, realize the mobile terminal of application function, mainly by add application program on mobile phone, realize the partial function of mobile terminal and apply.It is mainly used in realizing user convenient inquiry, the sales service reservation of self power information is handled etc. to business.
Mobile marketing interactive terminal need to carry out the distinctive encryption of electric power, if special-purpose terminal can adopt the safety encipher modes such as U shield, encryption chip.If as general in cell phone type terminal, need to carry out user's real-name authentication, when communication, adopt the distinctive information encryption of electric power with the security of guarantee information transmission.
Moving marketing system communication network comprises three aspects: the one, and short-haul connections network design, the 2nd, the design of access communications network, the 3rd, trunk exploited in communication.As shown in Figure 3.
Short-haul connections network design is mainly used in communicating by letter between curstomer-oriented and interactive terminal, and it mainly completes by RFID, bluetooth, infrared, means such as Zigbee, WiFi.The design of access communications network is mainly used in the data transmission between UNICOM's short-haul connections network and trunk communication network, its main manifestations means are the M2M transmission between interactive terminal and interactive terminal and between interactive terminal and core network, M2M refers to the Wireless Data Transmission of machine to machine, and we mainly select several host-host protocols such as CDMA, GPRS, IEEE802.11a/b/g WLAN for the data transmission between access communications network M2M terminal at present.Trunk exploited in communication both can adopt single communication network, also can adopt hybrid communication network.
Conventional communication network comprises optical fiber private network, distribution line carrier, wireless private network and wireless public network etc. at present.
A. optical fiber private network communication mode should be selected the fiber optic Ethernet technology such as Ethernet passive optical network, Industrial Ethernet;
B. medium voltage power line carrier communication mode can be selected the technology such as cable shielding layer carrier;
C. wireless private network communication mode should select to meet the broadband technology of international standard, the support of many producers;
D. wireless public network communication mode should be selected the GPRS/CDMA/3G communication technology.
Three-layer network construction relates to a large amount of common signal channels, therefore need to when networking, carry out security protection.Comprise intranet and extranet installation spacer assembly; Intranet system configuration authentication server; Set up network management system, monitoring Power Information Network running status, filters suspicious data; Critical transmissions node is encrypted etc., to guarantee the security of system.
Mobile marketing interaction platform software building, on hardware platform, adopts Distributed-tier technology, and software architecture is divided into data Layer, supporting layer, application layer, presentation layer.As Fig. 4.
Data Layer is built jointly by operating system and database, interaction platform can support polytype operating system, comprise Linux, Unix, Solaris and Windows etc., it can comprise polytype databases such as Oralce, Informix, Sybase, SQL Server, can realize easily function transplanting and the application of cross-platform cross database.
Supporting layer is comprised of infrastructure service support, public service support and Internet of Things transmission supporting three parts.Infrastructure service is supported and is mainly completed the basic generic service such as Real-time Data Service, historical data service, data access service, control command service and data transport service.Public service is supported and is mainly comprised system administration services, incident management service, rights management service, plug-in management service, graphic platform service, Report Server Management service and data acquisition and processing service etc.; Internet of Things transmission supporting mainly provides the services such as recognition of devices, access authentication, protocol analysis, the logical scheduling of letter, information pushing, information check and common interface.Supporting layer is mainly in order to the realization of support platform application layer applications functional module.
Application layer mainly realizes the processing of all kinds of business, comprise power marketing industry expand, check meter pay the fees, the sales service such as power utility check, stoichiometric point management, interruption maintenance management, public information service.The mobile real-time monitoring of knowing market when function has been mainly used to mobile operating key index, core business, important service link.Information Mobile Service function is mainly used to meet client for each side demands such as the prompting of electricity consumption sales service, inquiry, evaluation and payments.Functionality mobile communication mainly, in order to by various ways such as comprehensive instant message, mobile intercommunication, enterprise's microblogging, short color passages, is realized electric power enterprise and is cooperated and interaction with the task between client.While relating to the APP application of the key messages such as person property in exploitation, need to adopt proprietary encryption agreement, and adopt as far as possible dynamic encryption technology, prevent information leakage.
Presentation layer is divided into two kinds of C/S client and B/S clients, in order to complete the expansion of platform and to represent, facilitates application and the construction of platform client and application substation.
Claims (3)
1. the moving marketing system based on technology of Internet of things, is characterized in that: comprise mobile marketing interactive terminal, communication network, mobile marketing interaction platform; Mobile marketing interaction platform is by communication network and the communication of mobile marketing interactive terminal; Described mobile marketing interaction platform completes information interaction and the data processing with mobile marketing interactive terminal and intelligent power service system technical platform, support comprises mobile operating, mobile knows, the handling of the mobile marketing business of Information Mobile Service, mobile communication, it is interconnected that mobile marketing interaction platform and existing electricity consumption service system technical platform carry out information, obtains customer service related service information; Described communication comprises wired and cordless communication network, and it connects mobile marketing interactive terminal and mobile marketing interaction platform, completes the long-distance transmissions of the multiplexing and information of the fusion of communication network; Described mobile marketing interactive terminal is to communicate with terminal user and terminal device, completes collection and the processing of terminal user and terminal device information.
2. the moving marketing system based on technology of Internet of things according to claim 1, is characterized in that: mobile marketing interactive terminal framework is comprised of hardware platform and software function; The example, in hardware of mobile terminal is divided into three kinds, and a kind of is the professional mobile marketing interactive terminal of stand-alone development, and a kind of is the mobile marketing interactive terminal of developing on PDA, iPad hardware foundation, and the 3rd, rely on the mobile terminal that smart mobile phone is realized application function;
Described professional mobile marketing interactive terminal is comprised of acquisition module, processing module, man-machine module, power module, communication module, wherein acquisition module is mainly comprised of rfid interrogator, camera, bluetooth, infrared inductor, the type terminal can realize comprise mobile operating, mobile know, the full-service supporting of Information Mobile Service, mobile communication;
The mobile marketing interactive terminal of developing on PDA, iPad hardware foundation, mainly realizes by access external device on original hardware device, and this mode also can realize the full-service supporting of mobile marketing;
By smart mobile phone, realize the mobile terminal of application function, mainly by add application program on mobile phone, realize the partial function of mobile terminal and apply; It is mainly used in realizing user convenient inquiry, the sales service reservation of self power information is handled.
3. the moving marketing system based on technology of Internet of things according to claim 1, is characterized in that: mobile marketing interaction platform adopts Distributed-tier technology, and software architecture is divided into data Layer, supporting layer, application layer, presentation layer;
Data Layer is built jointly by operating system and database, interaction platform can support polytype operating system, comprise Linux, Unix, Solaris and Windows, it can comprise Oralce, Informix, Sybase, the polytype database of SQL Server;
Supporting layer is comprised of infrastructure service support, public service support and Internet of Things transmission supporting three parts; Infrastructure service is supported and is mainly completed the basic generic service such as Real-time Data Service, historical data service, data access service, control command service and data transport service; Public service is supported and is mainly comprised system administration services, incident management service, rights management service, plug-in management service, graphic platform service, Report Server Management service, data acquisition and process service; Internet of Things transmission supporting mainly provides recognition of devices, access authentication, protocol analysis, the logical scheduling of letter, information pushing, information check and common interface service; Supporting layer is mainly in order to the realization of support platform application layer applications functional module;
Application layer mainly realizes the processing of all kinds of business, comprise power marketing industry expand, check meter pay the fees, power utility check, stoichiometric point management, interruption maintenance management, public information service; The mobile real-time monitoring of knowing market when function has been mainly used to mobile operating key index, core business, important service link; Information Mobile Service function is mainly used to meet client for the prompting of electricity consumption sales service, inquiry, evaluation and payment aspect demand; Functionality mobile communication mainly, in order to by comprehensive instant message, mobile intercommunication, enterprise's microblogging, short color passage, is realized electric power enterprise and is cooperated and interaction with the task between client; While relating to the APP application of the key messages such as person property in exploitation, need to adopt cryptographic protocol;
Presentation layer is divided into two kinds of C/S client and B/S clients, in order to complete the expansion of platform and to represent, facilitates application and the construction of platform client and application substation.
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| CN108763448A (en) * | 2018-05-28 | 2018-11-06 | 重庆工业职业技术学院 | A kind of dissemination method of the electronic information based on Internet of Things |
| CN110290167A (en) * | 2019-05-07 | 2019-09-27 | 上海望海大数据信息有限公司 | A kind of sea and land integration managing and control system |
| CN111564902A (en) * | 2020-05-08 | 2020-08-21 | 南方电网科学研究院有限责任公司 | Intelligent measurement terminal for power Internet of things |
| CN113570346A (en) * | 2021-09-23 | 2021-10-29 | 国网江苏省电力有限公司营销服务中心 | Design method for electricity marketing service customer internet of things application center |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108763448A (en) * | 2018-05-28 | 2018-11-06 | 重庆工业职业技术学院 | A kind of dissemination method of the electronic information based on Internet of Things |
| CN110290167A (en) * | 2019-05-07 | 2019-09-27 | 上海望海大数据信息有限公司 | A kind of sea and land integration managing and control system |
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| CN113570346A (en) * | 2021-09-23 | 2021-10-29 | 国网江苏省电力有限公司营销服务中心 | Design method for electricity marketing service customer internet of things application center |
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Application publication date: 20141022 |