CN104092567B - Determine the method and apparatus of the influence power sequence of user - Google Patents

Determine the method and apparatus of the influence power sequence of user Download PDF

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CN104092567B
CN104092567B CN201410294986.8A CN201410294986A CN104092567B CN 104092567 B CN104092567 B CN 104092567B CN 201410294986 A CN201410294986 A CN 201410294986A CN 104092567 B CN104092567 B CN 104092567B
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user
message
target topic
information
ranking value
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CN104092567A (en
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陈凯
周异
周曲
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Changzhou Hengtang Technology Industry Co ltd
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Huawei Technologies Co Ltd
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Abstract

The embodiment provides a kind of method and apparatus for the influence power for determining user.This method includes:The first information and the second information are obtained, the first information is used for the theme of the mutual concern relation for indicating N number of user in social networks, message count of second information for indicating each user's issue in N number of user, and the message of each user issue;According to the first information and the second information, the corresponding N-dimensional weight vectors of target topic are determined;The 3rd information is obtained, the 3rd information is used to indicate to forward the quantity of message and the theme of forwarding message between the user that there is message to forward relation in N number of user;According to the 3rd information, the corresponding transition probability matrix of target topic is determined;According to transition probability matrix and weight vector, determined using Page sort algorithm in social networks, sequence of N number of user in the influence power in target topic field.Due to reflecting the degree of correlation actual between user in social networks, therefore it is effectively improved the accuracy of influence power ranking results.

Description

Determine the method and apparatus of the influence power sequence of user
Technical field
The present invention relates to computer network field, and more particularly to it is a kind of determine user influence power sequence method and dress Put.
Background technology
With the popularization of fast wireless network, the network media is propagated in social information and commercial field plays and increasingly weighed The role wanted.Progressively substitution traditional media turns into the most important of Information Communication for such as integrated information portal website and social networks The larger website of influence power and user are even more to play promotion in the propagation of event in platform, these network informations and social platform Effect.
The network node of material impact (for example can be being found from intricate and huge user relational network Website, cellphone subscriber, microblogging or wechat user, carrier gateway etc.) it is the key that product promotion or Information Communication are monitored.Therefore It is one kind that enterprise carries out product promotion or Information Communication monitoring to find out influential network node and carry out influence power ranking Effective method.
PageRank (Page sequence) algorithm is the general-purpose algorithm of network node influence power ranking, and it is carried by Google at first Go out.Page sort algorithm defines random surfer model, that is, imagine network in there are many random surfers, they from certain Individual network node (for example, webpage) is set out, the migration between network node according to transition probability matrix, then the position of random surfer Put the importance that probability distribution represents webpage.
Page sort algorithm has the Page sequence (Topic Sensitive PageRank) of prototype version and subject-oriented Version.Wherein, the Page sort algorithm of subject-oriented can be applied in social networks, for determining that each user exists in social networks The influence power of a certain target topic.The algorithm obtains the influence power sequence of each user using equation below iteration:
pi+1=β Mpi+(1-β)es/│S│
Wherein, pi+1And piWhen being illustrated respectively in i+1 time and ith iteration calculating, the Page ranking value composition of each user Vector, the vectorial dimension n represents the number of user to be sorted;β is the transfer constant between 0 to 1, usual value 0.15;M is transition probability matrix, is set up based on the mutual concern relation between user;E in formulas/ │ S │ be weight to Amount, wherein, S is the set of the related node of target topic, esThe value of each element depends on the corresponding user of the element in vector Whether set S is belonged to, if it is, taking 1, otherwise, take 0.
But, in social networks, the Page sort algorithm of above-mentioned subject-oriented has the following disadvantages:The choosing of weight vectors Select it is simple use 0 or 1, i.e., related or uncorrelated expression, and in practice, there is also correlation between the user related to target topic The difference of degree, the expression of above-mentioned weight vector is not accurate enough.In addition, each element is only by between user in transition probability matrix Concern relation determine.It can not reflect in actual social networks, so that the accuracy of influence power ranking results is relatively low.
The content of the invention
The embodiment provides a kind of method and apparatus for the influence power for determining user, shadow can be effectively improved Ring the accuracy of power ranking results.
In a first aspect, providing a method that, this method includes:The first information and the second information are obtained, the first information is used In the mutual concern relation for indicating N number of user in social networks, the second information is used to indicate each user's issue in N number of user Message count, and each user issue message theme;According to the first information and the second information, the corresponding N of target topic is determined The i-th element in dimensional weight vector, weight vectors is determined based on the first proportion and the second proportion, wherein, the first proportion is: In the message of i-th user issue, on the proportion shared by the message of target topic, the second proportion is:The user of i-th user concern In, the message package of issue contains on the proportion shared by the user of the message of target topic, and i is 1 arbitrary integer into N;Obtain 3rd information, the 3rd information be used for indicate in N number of user have message forward relation user between forwarding message quantity and Forward the theme of message;According to the 3rd information, the corresponding transition probability matrix of target topic, the of transition probability matrix are determined (j, k) element is to be based on:Kth user is forwarded by jth user, and on the quantity of the message of target topic, jth user is corresponding The size between the quantity of association user, and the quantity on the message of target topic of forwarding association user issue is forwarded to close What system determined, wherein, forwarding association user is in N number of user, the message of issue is by the forwarded over user of jth user, and j, k are 1 arbitrary integer into N;According to transition probability matrix and weight vector, determined using Page sort algorithm in social networks, Sequence of N number of user in the influence power in target topic field.
With reference in a first aspect, in the first possible implementation of first aspect, the i-th element in weight vectors is Determined by below equation:Ai=x (a/b)+(1-x) (c/d), wherein, AiIt is the i-th element in weight vectors;X is advance The real number of setting, and 0≤x≤1;A is the quantity for the message on target topic that the i-th user issues;B issues for the i-th user Message sum;In the user that c pays close attention to for the i-th user, the message package of issue contains the number of the user of the message on target topic Amount;D is the total number of users that the i-th user pays close attention to.
With reference to the first possible implementation of first aspect or first aspect, second in first aspect is possible In implementation, (j, k) element of transition probability matrix is determined by below equation:Bjk=max (e, 1)/max (f, G), wherein, BjkFor (j, k) element of transition probability matrix;E is what kth user was forwarded by jth user, on target topic Message quantity;The quantity for the message on target topic that f issues for forwarding association user;G is corresponding turn of jth user Send out the quantity of association user.
With reference to the first or second of possible implementation of first aspect, first aspect, the 3rd of first aspect the Plant in possible implementation, according to transition probability matrix and weight vector, the shadow of N number of user is determined using Page sort algorithm The sequence of power is rung, including:According to transition probability matrix and weight vector, self-corresponding Page ranking value each to N number of user is carried out First time iteration, first time iteration is iterations limited number of time iteration set in advance;
After first time iteration, N number of each self-corresponding Page ranking value of user, by N number of user be divided into first set and Second set, wherein, the corresponding Page ranking value of user in second set is less than the corresponding Page of user in first set Ranking value;According to transition probability matrix and weight vector, self-corresponding Page ranking value each to N number of user carries out second repeatedly In generation, in second of iteration, the iteration stopping threshold value of the corresponding Page ranking value of user in first set is less than second set In the corresponding Page ranking value of user iteration stopping threshold value;After second of iteration, N number of each self-corresponding Page row of user The size sequence of sequence value is defined as sequence of N number of user in the influence power in target topic field.
Second aspect includes there is provided a kind of method, this method:Self-corresponding Page ranking value each to N number of network node First time iteration is carried out, first time iteration is iterations limited number of time iteration set in advance;It is N number of after first time iteration Each self-corresponding Page ranking value of network node, is divided into first set and second set by N number of network node, wherein, the second collection The corresponding Page ranking value of network node in conjunction is less than the corresponding Page ranking value of network node in first set;To N number of Each self-corresponding Page ranking value of network node carries out second of iteration, in second of iteration, the network section in first set The iteration stopping threshold value of the corresponding Page ranking value of point is less than changing for the corresponding Page ranking value of network node in second set For outage threshold;After second of iteration, the sequence of the size of N number of each self-corresponding Page ranking value of network node is defined as N number of The sequence of the influence power of network node.
The third aspect includes there is provided a kind of device, the device:First acquisition module, for obtaining the first information and Two information, the first information is used for the mutual concern relation for indicating N number of user in social networks, and the second information is N number of for indicating The message count of each user issue in user, and the message of each user issue theme;First determining module, for according to first The first information and the second information that acquisition module is obtained, determine the in the corresponding N-dimensional weight vectors of target topic, weight vectors I elements are determined based on the first proportion and the second proportion, wherein, the first proportion is:In the message of i-th user issue, on Proportion shared by the message of target topic, the second proportion is:In the user of i-th user concern, the message package of issue contains on mesh Proportion shared by the user for the message for marking theme, i is 1 arbitrary integer into N;Second acquisition module, believes for obtaining the 3rd Breath, the 3rd information is used to indicate to forward the quantity of message and forwarding to disappear between the user that there is message to forward relation in N number of user The theme of breath;Second determining module, for the 3rd information obtained according to the second acquisition module, determines corresponding turn of target topic Probability matrix is moved, (j, k) element of transition probability matrix is to be based on:Kth user is forwarded by jth user, on target master The quantity of the message of topic, jth user it is corresponding forwarding association user quantity, and forwarding association user issue on target What magnitude relationship between the quantity of the message of theme was determined, wherein, during forwarding association user is N number of user, the message of issue By the forwarded over user of jth user, j, k are 1 arbitrary integer into N;3rd determining module, for according to transition probability square Battle array and weight vector, are determined in social networks using Page sort algorithm, influence power of N number of user in target topic field Sequence.
With reference to the third aspect, in the first possible implementation of the third aspect, the i-th element in weight vectors is Determined by below equation:Ai=x (a/b)+(1-x) (c/d), wherein, AiIt is the i-th element in weight vectors;X is advance The real number of setting, and 0≤x≤1;A is the quantity for the message on target topic that the i-th user issues;B issues for the i-th user Message sum;In the user that c pays close attention to for the i-th user, the message package of issue contains the number of the user of the message on target topic Amount;D is the total number of users that the i-th user pays close attention to.
With reference to the first possible implementation of the third aspect or the third aspect, second in the third aspect is possible In implementation, (j, k) element of transition probability matrix is determined by below equation:Bjk=max (e, 1)/max (f, G), wherein, BjkFor (j, k) element of transition probability matrix;E is what kth user was forwarded by jth user, on target topic Message quantity;The quantity for the message on target topic that f issues for forwarding association user;G is corresponding turn of jth user Send out the quantity of association user.
With reference to the first or second of possible implementation of the third aspect, the third aspect, the 3rd of the third aspect the Plant in possible implementation, the 3rd determining unit is each to N number of user specifically for according to transition probability matrix and weight vector Self-corresponding Page ranking value carries out first time iteration, and first time iteration is iterations limited number of time iteration set in advance;Root After first time iteration, N number of user is divided into first set and second set by N number of each self-corresponding Page ranking value of user, its In, the corresponding Page ranking value of user in second set is less than the iteration of the corresponding Page ranking value of user in first set Outage threshold;According to transition probability matrix and weight vector, self-corresponding Page ranking value each to N number of user carries out second repeatedly In generation, in second of iteration, the iteration stopping threshold value of the corresponding Page ranking value of user in first set is less than second set In the corresponding Page ranking value of user iteration stopping threshold value;After second of iteration, N number of each self-corresponding Page row of user The size sequence of sequence value is defined as sequence of N number of user in the influence power in target topic field.
Fourth aspect includes there is provided a kind of device, the device:First iteration module, is each corresponded to N number of network node Page ranking value carry out first time iteration, first time iteration be iterations limited number of time iteration set in advance;Determining module, Each self-corresponding Page ranking value of N number of network node for being obtained according to the first iteration module, is divided into by N number of network node One set and second set, wherein, the corresponding Page ranking value of network node in second set is less than the net in first set The corresponding Page ranking value of network node;Secondary iteration module, N number of network node for being obtained to the first iteration module is each right The Page ranking value answered carries out second of iteration, in second of iteration, the network section in the first set that determining module is determined The iteration stopping threshold value of the corresponding Page ranking value of point is less than changing for the corresponding Page ranking value of network node in second set For outage threshold;Determining module is additionally operable to after second of iteration, the size of N number of each self-corresponding Page ranking value of network node Sequence is defined as the sequence of the influence power of N number of network node.
Embodiments of the invention are employed (for example forwards relation, concern relation based on social networks actual between user And target topic) transition probability matrix that determines and weight vectors carry out influence power sequence.Due to the reality between user Social networks reflect the degree of correlation actual between user in social networks, therefore be effectively improved influence power ranking results Accuracy.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, will make below to required in the embodiment of the present invention Accompanying drawing is briefly described, it should be apparent that, drawings described below is only some embodiments of the present invention, for For those of ordinary skill in the art, on the premise of not paying creative work, other can also be obtained according to these accompanying drawings Accompanying drawing.
Fig. 1 is the indicative flowchart of the method for the influence power of determination user according to embodiments of the present invention.
Fig. 2 is the schematic diagram of the device of the influence power of determination user according to another embodiment of the present invention.
Fig. 3 is the indicative flowchart of the method for the influence power of determination user according to another embodiment of the present invention.
Fig. 4 is the schematic diagram of the device of the influence power of the determination user according to further embodiment of this invention.
Fig. 5 is the indicative flowchart of the method for the influence power of determination network node according to another embodiment of the present invention.
Fig. 6 is the schematic diagram of the device of the influence power of determination network node according to another embodiment of the present invention.
Fig. 7 is the indicative flowchart of the method for the influence power of determination network node according to another embodiment of the present invention.
Fig. 8 is the schematic diagram of the device of the influence power of determination network node according to another embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation is described, it is clear that described embodiment is a part of embodiment of the present invention, rather than whole embodiments.Based on this hair Embodiment in bright, the every other reality that those of ordinary skill in the art are obtained on the premise of creative work is not made Example is applied, should all belong to the scope of protection of the invention.
Fig. 1 is the indicative flowchart of the method for the influence power of determination user according to embodiments of the present invention.Fig. 1 method Performed by the device for the influence power for determining user.Fig. 1 method includes:
110th, the first information and the second information are obtained, the first information is used to indicate that N number of user's in social networks to be mutual The master of concern relation, message count of second information for indicating each user's issue in N number of user, and the message of each user issue Topic;
120th, according to the first information and the second information, determine in the corresponding N-dimensional weight vectors of target topic, weight vectors I-th element is determined based on the first proportion and the second proportion, wherein, the first proportion is:In the message of i-th user issue, close Proportion shared by message in target topic, the second proportion is:In the user of i-th user concern, the message package of issue contain on Proportion shared by the user of the message of target topic, i is 1 arbitrary integer into N;
130th, the 3rd information is obtained, the 3rd information is used to indicate between the user with message forwarding relation in N number of user Forward the quantity of message and the theme of forwarding message;
140th, according to the 3rd information, the corresponding transition probability matrix of target topic, (j, k) of transition probability matrix are determined Element is to be based on:Kth user is forwarded by jth user, on the quantity of the message of target topic, the corresponding forwarding of jth user Magnitude relationship between the quantity of association user, and the quantity on the message of target topic of forwarding association user issue is true Fixed, wherein, forwarding association user is in N number of user, the message of issue is by the forwarded over user of jth user, and j, k are 1 to N In arbitrary integer;
150th, according to transition probability matrix and weight vector, determined using Page sort algorithm in social networks, it is N number of to use Sequence of the family in the influence power in target topic field.
It should be understood that the second information also can indicate that the message sum of each user issue.The master of the message of each user's issue Topic can be such as society, education, economic, military, amusement in one or more.
Embodiments of the invention are employed (for example forwards relation, concern relation based on social networks actual between user And target topic) transition probability matrix that determines and weight vectors carry out influence power sequence.Due to the reality between user Social networks reflect the degree of correlation actual between user in social networks, therefore be effectively improved influence power ranking results Accuracy.
The i-th element in embodiments in accordance with the present invention, weight vectors is determined by below equation:Ai=x (a/b) + (1-x) (c/d), wherein, AiIt is the i-th element in weight vectors;X is real number set in advance, and 0≤x≤1;A is the i-th use The quantity of the message on target topic of family issue;B is the message sum that the i-th user issues;C is the use that the i-th user pays close attention to In family, the message package of issue contains the quantity of the user of the message on target topic;D is the total number of users that the i-th user pays close attention to.
It should be understood that determining that the element in weight vectors can also use the other formula determined based on a/b and c/d.Example Such as simply deformed.
Embodiments in accordance with the present invention, (j, k) element of transition probability matrix is determined by below equation:Bjk= Max (e, 1)/max (f, g), wherein, BjkFor (j, k) element of transition probability matrix;E is that kth user is forwarded by jth user , the quantity on the message of target topic;The quantity for the message on target topic that f issues for forwarding association user;G is The quantity of the corresponding forwarding association user of jth user.
It should be understood that determining that the element in transition probability matrix can also use the other formula determined based on e, f and g.
Embodiments in accordance with the present invention, according to transition probability matrix and weight vector, are determined N number of using Page sort algorithm The sequence of the influence power of user, including:According to transition probability matrix and weight vector, self-corresponding Page row each to N number of user Sequence value carries out first time iteration, and first time iteration is iterations limited number of time iteration set in advance;After first time iteration, N number of each self-corresponding Page ranking value of user, is divided into first set and second set by N number of user, wherein, in second set The corresponding Page ranking value of user is less than the corresponding Page ranking value of user in first set;According to transition probability matrix and power Value vector, self-corresponding Page ranking value each to N number of user carries out second of iteration, in second of iteration, in first set The corresponding Page ranking value of user iteration stopping threshold value be less than second set in the corresponding Page ranking value of user repeatedly For outage threshold;After second of iteration, the size sequence of N number of each self-corresponding Page ranking value of user is defined as N number of user In the sequence of the influence power in target topic field.
It should be understood that iterations limited number of time iteration set in advance, can be the iteration according to Six Degrees theory setting Number of times, such as 5 times.Can also be other iterationses, such as less than 10 times.In other words, first time iteration is iteration time Number limited number of time iteration set in advance, the preliminary row of influence power is carried out in order to the ranking value of the iteration result according to first time Sequence, and the user of first set is subjected to more accurate sequence as needed.Fig. 1 method can also include:For the first time In iteration, to the Page ranking value setting convergence outage threshold of N number of user.After first time iteration, N number of user each corresponds to Page ranking value, N number of user is divided into first set and second set, Ke Yishi determines two according to power-law distribution rule In Page ranking value after set, such as first time iteration, according to size order, preceding 20% user is first set, after 80% user is second set.Different set can also be divided as needed.
Because the convergence outage threshold set to first set is less than the convergence outage threshold that second set is set, therefore When being sorted to influence power, the computing of less time is carried out to second set, so as to reduce the expense of calculating.
In other words, social network data has worldlet and big data attribute, and the influence power ranking value of user node is in Power-law distribution, i.e., the influence force value of most nodes is all very low, and the influence power of only small part node is very high.In actual section In point influence power ranking application, and all nodes need not be carried out with ranking, only need to the node big to a small amount of influence power arrange Name.The small node of most of influence power is after recursive calculation 5 times, it is possible to ignore the change of these nodes, it is no longer necessary to calculate, So as to largely save the calculating time.
The method that described above is the influence power of determination user according to embodiments of the present invention, describes root below in conjunction with the accompanying drawings According to the device of the influence power of the determination user of the embodiment of the present invention.
Fig. 2 is the schematic diagram of the device of the influence power of determination user according to another embodiment of the present invention.Fig. 2's Device 200 includes:First acquisition module 210, for obtaining the first information and the second information, the first information is used to indicate social network The mutual concern relation of N number of user in network, the second information is used to indicate the message count of each user's issue in N number of user, and The theme of the message of each user's issue;First determining module 220, for the first information obtained according to the first acquisition module 210 With the second information, determine the i-th element in the corresponding N-dimensional weight vectors of target topic, weight vectors be based on the first proportion and What the second proportion was determined, wherein, the first proportion is:In the message of i-th user issue, on the ratio shared by the message of target topic Heavy, the second proportion is:In the user of i-th user concern, the message package of issue contains on shared by the user of the message of target topic Proportion, i be 1 arbitrary integer into N;Second acquisition module 230, for obtaining the 3rd information, the 3rd information is used to indicate N There is message to forward the quantity of message and the theme of forwarding message between forwarding the user of relation in individual user;Second determining module 240, for the 3rd information obtained according to the second acquisition module 230, the corresponding transition probability matrix of target topic is determined, is shifted (j, k) element of probability matrix is to be based on:Kth user is forwarded by jth user, on the quantity of the message of target topic, The quantity of the corresponding forwarding association user of jth user, and forward the number of the message on target topic of association user issue What the magnitude relationship between amount was determined, wherein, forwarding association user is in N number of user, the message of issue is forwarded over by jth user User, j, k are 1 arbitrary integer into N;3rd determining module 250, for according to transition probability matrix and weights to Amount, is determined in social networks, sequence of N number of user in the influence power in target topic field using Page sort algorithm.
Embodiments of the invention are employed (for example forwards relation, concern relation based on social networks actual between user And target topic) transition probability matrix that determines and weight vectors carry out influence power sequence.Due to the reality between user Social networks reflect the degree of correlation actual between user in social networks, therefore be effectively improved influence power ranking results Accuracy.
The i-th element in embodiments in accordance with the present invention, weight vectors is determined by below equation:Ai=x (a/b) + (1-x) (c/d), wherein, AiIt is the i-th element in weight vectors;X is real number set in advance, and 0≤x≤1;A is the i-th use The quantity of the message on target topic of family issue;B is the message sum that the i-th user issues;C is the use that the i-th user pays close attention to In family, the message package of issue contains the quantity of the user of the message on target topic;D is the total number of users that the i-th user pays close attention to.
Embodiments in accordance with the present invention, (j, k) element of transition probability matrix is determined by below equation:Bjk= Max (e, 1)/max (f, g), wherein, BjkFor (j, k) element of transition probability matrix;E is that kth user is forwarded by jth user , the quantity on the message of target topic;The quantity for the message on target topic that f issues for forwarding association user;G is The quantity of the corresponding forwarding association user of jth user.
Embodiments in accordance with the present invention, the 3rd determining unit is specifically for according to transition probability matrix and weight vector, to N Individual each self-corresponding Page ranking value of user carries out first time iteration, and first time iteration is iterations limited number of time set in advance Iteration;After first time iteration, N number of user is divided into first set and second by N number of each self-corresponding Page ranking value of user Set, wherein, the corresponding Page ranking value of user in second set is less than the corresponding Page sequence of user in first set The iteration stopping threshold value of value;According to transition probability matrix and weight vector, self-corresponding Page ranking value each to N number of user is carried out Second of iteration, in second of iteration, the iteration stopping threshold value of the corresponding Page ranking value of user in first set is less than The iteration stopping threshold value of the corresponding Page ranking value of user in second set;After second of iteration, N number of user each corresponds to Page ranking value size sequence be defined as sequence of N number of user in the influence power in target topic field.
The method that the operation and function for determining the modules of the device 200 of the influence power of user may be referred to above-mentioned Fig. 1, In order to avoid repeating, it will not be repeated here.With reference to specific example, embodiments of the invention are described more fully.
Fig. 3 is the indicative flowchart of the method for the influence power of determination user according to another embodiment of the present invention.Fig. 3's Method is the example of Fig. 1 method.In second set in the embodiment of user's corresponding diagram 1 in set Z in the present embodiment User, the user in the first set in the embodiment of user's corresponding diagram 1 in set Z is not belonging in set Y;First threshold Use in the iteration stopping threshold value of the corresponding Page ranking value of user in correspondence first set, Second Threshold correspondence first set The iteration stopping threshold value of the corresponding Page ranking value in family.First ranking value is used for the initialization of ranking value vector, wherein each use First ranking value at family is the element of ranking value vector;N number of user is each right after second ranking value vector correspondence first time iteration The vector that the Page ranking value answered is constituted.Concrete implementation mode is as follows.
310th, iterations is set.
For example it is theoretical based on Six Degrees, iterations is set as 5, in other words, node says the transmission of influence power most It is many just to reach all nodes no more than 5 times.
320th, to the Page ranking value assignment of all users.
Specifically, the ranking value of identical first is set to all users, for example, there will be user to be entered as 1 more.
330th, first threshold is set.
The first threshold is used for the fluctuation ratio with the influence power ranking value of user compared with the fluctuation of influence power ranking value is defined as R=│ pk-pk+1│/pk
340th, calculated according to the iterations of setting, and determine that the influence power of certain customers sorts according to first threshold Value.
It is for instance possible to use formula 3.1:pk+1=β Bpk+(1-β)A (3.1)
Wherein, B is the transition probability matrix of social class theme, and the matrix is N N matrix;A is the weight of social class theme Vector, the vector is vectorial for the N-dimensional of the N number of user of correspondence;β is constant, for example, can be 0.15;pkAnd pk+1Respectively user Ranking value vector of the ranking value after kth time and+1 iteration of kth, the vector is the N-dimensional vector of the N number of user of correspondence.Weight The i-th element in vectorial A is determined by below equation:Ai=x (a/b)+(1-x) (c/d), wherein, AiIn being weight vectors The i-th element;X is real number set in advance, and 0≤x≤1;A is the number for the message on target topic that the i-th user issues Amount;B is the message sum that the i-th user issues;In the user that c pays close attention to for the i-th user, the message package of issue contains on target topic Message user quantity;D is the total number of users that the i-th user pays close attention to.Transition probability matrix B (j, k) element is to pass through What below equation was determined:Bjk=max (e, 1)/max (f, g), wherein, BjkFor (j, k) element of transition probability matrix;E is Kth user is forwarded by jth user, the quantity on the message of target topic;F is forwarding association user issue on target The quantity of the message of theme;G is the quantity of the corresponding forwarding association user of jth user.
Specifically, the first ranking value vector of user is carried out using the weight vectors A of transition probability matrix B and theme Iterative calculation, and calculate after each iterative calculation the undulating value R of the ranking value of each user.By undulating value R and the first threshold Value compares:If the undulating value in 5 iterative calculation is not more than first threshold, stop the calculating to the user.Simultaneously will The ranking value of the user is defined as influence power ranking value, and the user is defined as into the element in set X.If in 5 iteration After calculating, the undulating value of the ranking value of user is more than first threshold, then the user is defined as into element in set Y, and perform 350。
350th, the second ranking value vector of user is determined.
Specifically, 5 iterative calculation are carried out by multiple first ranking values vector to transition probability matrix and user, really The second ranking value vector of user is determined, wherein the element in the second ranking value vector is the second ranking value of each user.
360th, the set Z of low influence power user in set Y is determined.
Specifically, tentatively sorted, and tied according to sequence according to the size of the second ranking value of each user in set Y Fruit determines the set Z of low influence power user.For example, sequence is defined as into low influence power in rear 80% user according to power-law distribution User.
Similar to 340 for the user being not belonging in set Y in set Z, being determined according to first threshold and formula 3.1 should The influence power ranking value of user.370 are performed to the user in set Z.
370th, Second Threshold is set for the user in set Z.
Specifically, Second Threshold of the setting more than first threshold.Due to sort rear 80% user be low influence power use Family, therefore Second Threshold is not reduced the accuracy of final influence power sequence substantially more than first threshold.
380th, the influence power ranking value of user in set Z is determined according to Second Threshold.
For example, according to formula 3.1, using the weight vectors A of transition probability matrix B and theme to the second ranking value of user Vector is iterated calculating, and each undulating value of the ranking value of user in set of computations Z after iterating to calculate every time.By the ripple Dynamic value is compared with Second Threshold:If the undulating value is not more than Second Threshold, stop the calculating to the user.This is used simultaneously The ranking value at family is defined as the influence power ranking value of user in set Z.
390th, the influence power of all users is determined according to the influence power ranking value of all users.
Specifically, can be by user according to influence power ranking value because the influence power of the big user of influence power ranking value is high Sort to determine the influence power of all users from big to small.
Fig. 4 is the indicative flowchart of the device of the influence power of determination user according to another embodiment of the present invention.Fig. 4's Device 400 includes:Processor 410, memory 420, communication bus 430.Processor 410 calls storage by communication bus 430 Code in device 420, and be used for:The first information and the second information are obtained, the first information is used to indicate N number of use in social networks The mutual concern relation at family, message count of second information for indicating each user's issue in N number of user, and each user issue The theme of message;According to the first information and the second information, determine in the corresponding N-dimensional weight vectors of target topic, weight vectors I-th element is determined based on the first proportion and the second proportion, wherein, the first proportion is:In the message of i-th user issue, close Proportion shared by message in target topic, the second proportion is:In the user of i-th user concern, the message package of issue contain on Proportion shared by the user of the message of target topic, i is 1 arbitrary integer into N;The 3rd information is obtained, the 3rd information is used for Indicate to forward the quantity of message and the theme of forwarding message between the user that there is message to forward relation in N number of user;According to Three information, determine the corresponding transition probability matrix of target topic, (j, k) element of transition probability matrix is to be based on:Kth user Forwarded by jth user, on the quantity of the message of target topic, the quantity of the corresponding forwarding association user of jth user, and Forward what the magnitude relationship between the quantity on the message of target topic of association user issue was determined, wherein, forwarding association User is in N number of user, the message of issue is by the forwarded over user of jth user, and j, k are 1 arbitrary integer into N;According to Transition probability matrix and weight vector, determine that in social networks N number of user is in target topic field using Page sort algorithm Influence power sequence.
Embodiments of the invention are employed (for example forwards relation, concern relation based on social networks actual between user And target topic) transition probability matrix that determines and weight vectors carry out influence power sequence.Due to the reality between user Social networks reflect the degree of correlation actual between user in social networks, therefore be effectively improved influence power ranking results Accuracy.
The i-th element in embodiments in accordance with the present invention, weight vectors is determined by below equation:Ai=x (a/b) + (1-x) (c/d), wherein, AiIt is the i-th element in weight vectors;X is real number set in advance, and 0≤x≤1;A is the i-th use The quantity of the message on target topic of family issue;B is the message sum that the i-th user issues;C is the use that the i-th user pays close attention to In family, the message package of issue contains the quantity of the user of the message on target topic;D is the total number of users that the i-th user pays close attention to.
Embodiments in accordance with the present invention, (j, k) element of transition probability matrix is determined by below equation:Bjk= Max (e, 1)/max (f, g), wherein, BjkFor (j, k) element of transition probability matrix;E is that kth user is forwarded by jth user , the quantity on the message of target topic;The quantity for the message on target topic that f issues for forwarding association user;G is The quantity of the corresponding forwarding association user of jth user.
Embodiments in accordance with the present invention, processor 410 specifically for:According to transition probability matrix and weight vector, to N number of Each self-corresponding Page ranking value of user carries out first time iteration, and first time iteration is that iterations limited number of time set in advance changes Generation;After first time iteration, N number of user is divided into first set and the second collection by N number of each self-corresponding Page ranking value of user Close, wherein, the corresponding Page ranking value of user in second set is less than the corresponding Page ranking value of user in first set; According to transition probability matrix and weight vector, self-corresponding Page ranking value each to N number of user carries out second of iteration, second In secondary iteration, the iteration stopping threshold value of the corresponding Page ranking value of user in first set is less than the user couple in second set The iteration stopping threshold value for the Page ranking value answered;After second of iteration, the size of N number of each self-corresponding Page ranking value of user Sequence is defined as sequence of N number of user in the influence power in target topic field.
The method that the operation and function for determining the modules of the device 400 of the influence power of user may be referred to above-mentioned Fig. 1, In order to avoid repeating, it will not be repeated here.
In addition, prior art using Page sort method or the Page sort method of subject-oriented carry out network node Influence power sequence, using random surfer model, and make the ranking value converge to the threshold value of setting by iterative calculation to carry out Influence power sequence.However, because the threshold value needs for making ranking value converge to setting using iterative calculation are repeatedly calculated, working as network When interstitial content is excessive, computing cost is big.The method of the influence power of the determination network node of another embodiment of the present invention, Ke Yi When network node number is excessive, the expense calculated is reduced.
Fig. 5 is the indicative flowchart of the method for the influence power of determination network node according to another embodiment of the present invention. Fig. 5 method is performed by the device of the influence power of determination network node.Including:
510th, self-corresponding Page ranking value each to N number of network node carries out first time iteration, and first time iteration is iteration Number of times limited number of time iteration set in advance;
520th, after according to first time iteration, N number of each self-corresponding Page ranking value of network node, by N number of network node point For first set and second set, wherein, the corresponding Page ranking value of network node in second set is less than in first set The corresponding Page ranking value of network node;
530th, self-corresponding Page ranking value each to N number of network node carries out second of iteration, in second of iteration, the The iteration stopping threshold value of the corresponding Page ranking value of network node in one set is less than the network node correspondence in second set Page ranking value iteration stopping threshold value;
540th, by after second of iteration, the size sequence of N number of each self-corresponding Page ranking value of network node is defined as N number of The sequence of the influence power of network node.
It should be understood that network node can be website, cellphone subscriber, microblogging or wechat user, carrier gateway etc..Iteration time Number limited number of time iteration set in advance, can be the iterations according to Six Degrees theory setting, such as 5 times.Can also be Other iterationses, such as less than 10 times.In other words, first time iteration is that iterations limited number of time set in advance changes Generation, in order to which the ranking value of the iteration result according to first time carries out the preliminary sequence of influence power, and as needed by the first collection The network node of conjunction carries out more accurate sequence.Fig. 1 method can also include:In the first iteration, to N number of network section The Page ranking value setting convergence outage threshold of point.After first time iteration, N number of each self-corresponding Page sequence of network node Value, is divided into first set and second set by N number of network node, and Ke Yishi determines two set, example according to power-law distribution rule In the Page ranking value after first time iteration, according to size order, preceding 20% network node is first set, rear 80% Network node is second set.Different set can also be divided as needed.
Embodiments of the invention can set different convergence outage thresholds as desired for different network nodes, by In for the small network node of convergence outage threshold the iterative calculation of less number of times can be carried out, therefore reduce opening for calculating Pin.
The method that described above is the influence power of determination network node according to embodiments of the present invention, is retouched below in conjunction with the accompanying drawings State the device of the influence power of determination network node according to embodiments of the present invention.
Fig. 6 is the schematic diagram of the device of the influence power of determination network node according to another embodiment of the present invention. Fig. 6 device 600 includes:First iteration module 610, for carrying out the to each self-corresponding Page ranking value of N number of network node An iteration, first time iteration is iterations limited number of time iteration set in advance;Determining module 620, for being changed according to first Each self-corresponding Page ranking value of N number of network node obtained for module, is divided into first set and the second collection by N number of network node Close, wherein, the corresponding Page ranking value of network node in second set is less than the corresponding pendant of network node in first set Strange ranking value;Secondary iteration module 630, each self-corresponding Page row of N number of network node for being obtained to the first iteration module Sequence value carries out second of iteration, in second of iteration, and the network node in the first set that determining module is determined is corresponding to wear The iteration stopping threshold value of strange ranking value is less than the iteration stopping threshold value of the corresponding Page ranking value of network node in second set; Determining module 620 is additionally operable to after second of iteration, and the size sequence of N number of each self-corresponding Page ranking value of network node is determined For the sequence of the influence power of N number of network node.
Embodiments of the invention can set different convergence outage thresholds as desired for different network nodes, by In for the small network node of convergence outage threshold the iterative calculation of less number of times can be carried out, therefore reduce opening for calculating Pin.
The operation and function for determining the modules of the device 600 of the influence power of network node may be referred to above-mentioned Fig. 5's Method, in order to avoid repeating, will not be repeated here.With reference to specific example, embodiments of the invention are described more fully.
Fig. 7 is the indicative flowchart of the method for the influence power of determination network node according to another embodiment of the present invention. Fig. 7 method is the example of Fig. 5 method.In the embodiment of the network node corresponding diagram 5 in set Z in the present embodiment The first set in the embodiment of the network node corresponding diagram 5 in set Z is not belonging in network node in two set, set Y In network node;The iteration stopping threshold value of the corresponding Page ranking value of network node in first threshold correspondence first set, The iteration stopping threshold value of the corresponding Page ranking value of network node in Second Threshold correspondence first set.First ranking value is used for The initialization of ranking value vector, wherein the first ranking value of each network node is the element of ranking value vector;Second ranking value The vector that N number of each self-corresponding Page ranking value of network node is constituted after vector correspondence first time iteration.Concrete implementation mode It is as follows.
710th, iterations is set.
For example, by taking social networks as an example, iterations is set as into 5 according to Six Degrees theory, in other words, node is said The transmission of influence power, which is no more than 5 times, can just reach all nodes.
720th, to the Page ranking value assignment of all-network node.
Specifically, the ranking value of identical first is set to all network nodes, for example, there will be network node to be entered as more 1。
730th, first threshold is set.
The first threshold is used for the fluctuation ratio with the influence power ranking value of network node compared with the fluctuation of influence power ranking value is determined Justice is R=│ pk-pk+1│/pk
740th, the influence power ranking value of subnetwork node is determined according to first threshold.
For example, using " model of levying a tax " formula 7.1:pk+1=β Mpk+(1-β)e/S (7.1)
Wherein, M is transition probability matrix, and the matrix is N N matrix;E is weight vectors, and the vector is the N number of network of correspondence The N-dimensional vector of node;β is constant, for example, can be 0.15;pkAnd pk+1Respectively the ranking value of network node by kth time and Ranking value vector after+1 iteration of kth, the vector is vectorial for the N-dimensional of the N number of network node of correspondence.S be N number of network node in The number of the related network node of target topic.Element in weight vectors e depend on the node whether with the target topic phase Close, be 1 if related, be otherwise 0.Specifically, using transition probability matrix M and weight vectors e to the first of network node Ranking value vector is iterated calculating, and calculates after each iterative calculation the undulating value R of the ranking value of each network node.Will Undulating value R is compared with first threshold:If the undulating value in 5 iterative calculation is not more than first threshold, stop to this The calculating of network node.The ranking value of the network node is defined as influence power ranking value simultaneously, and the network node is determined For the element in set X.If after 5 times iterate to calculate, the undulating value of the ranking value of network node is more than first threshold, then will The network node is defined as element in set Y, and performs 750.
750th, the second ranking value vector of network node is determined.
Specifically, 5 iteration meters are carried out by multiple first ranking values vector to transition probability matrix and network node Calculate, determine the second ranking value vector of network node, wherein the element in the second ranking value vector is the of each network node Two ranking values.
760th, the set Z of low influence power network node in set Y is determined.
Specifically, tentatively sorted according to the size of the second ranking value of each network node in set Y, and according to row Sequence result determines the set Z of low influence power network node.For example, according to power-law distribution that sequence is true in rear 80% network node It is set to low influence power network node.
It is similar to 740 for the network node being not belonging in set Y in set Z, it is true according to first threshold and formula 7.1 The influence power ranking value of the fixed network node.770 are performed to the network node in set Z.
770th, Second Threshold is set for the network node in set Z.
Specifically, Second Threshold of the setting more than first threshold.Due to sort rear 80% network node be low influence Power network node, therefore Second Threshold is not reduced the accuracy of final influence power sequence substantially more than first threshold.
780th, the influence power ranking value of network node in set Z is determined according to Second Threshold.
For example, according to formula 7.1, using transition probability matrix M and weight vectors e to the second ranking value of network node to Amount is iterated calculating, and each undulating value of the ranking value of network node in set of computations Z after iterating to calculate every time.Should Undulating value is compared with Second Threshold:If the undulating value is not more than Second Threshold, stop the calculating to the network node.Simultaneously The ranking value of the network node is defined as to the influence power ranking value of network node in set Z.
790th, the influence power of all-network node is determined according to the influence power ranking value of all-network node.
Specifically, can be by network node according to influence because the influence power of the big network node of influence power ranking value is high Power ranking value sorts to determine the influence power of all-network node from big to small.
Fig. 8 is the schematic diagram of the device of the influence power of determination network node according to another embodiment of the present invention.
Fig. 8 device 800 includes:Processor 810, memory 820, communication bus 830.Processor 810 is total by communication Line 830 calls the code in memory 820, and is used for:Self-corresponding Page ranking value each to N number of network node is carried out for the first time Iteration, first time iteration is iterations limited number of time iteration set in advance;After first time iteration, N number of network node is each Self-corresponding Page ranking value, is divided into first set and second set by N number of network node, wherein, the network in second set The corresponding Page ranking value of node is less than the corresponding Page ranking value of network node in first set;It is each to N number of network node Self-corresponding Page ranking value carries out second of iteration, in second of iteration, and the network node in first set is corresponding to wear The iteration stopping threshold value of strange ranking value is less than the iteration stopping threshold value of the corresponding Page ranking value of network node in second set; After second of iteration, the size sequence of N number of each self-corresponding Page ranking value of network node is defined as the shadow of N number of network node Ring the sequence of power.
The operation and function for determining the modules of the device 800 of the influence power of network node may be referred to above-mentioned Fig. 5's Method, in order to avoid repeating, will not be repeated here.
In addition, the terms " system " and " network " are often used interchangeably herein.The terms " and/ Or ", only a kind of incidence relation for describing affiliated partner, represents there may be three kinds of relations, for example, A and/or B, can be with table Show:Individualism A, while there is A and B, these three situations of individualism B.In addition, character "/" herein, before and after typicallying represent Affiliated partner is a kind of relation of "or".
It should be understood that in embodiments of the present invention, " B " corresponding with A represents that B is associated with A, and B can be determined according to A.But It should also be understood that determining that B is not meant to determine B only according to A according to A, B can also be determined according to A and/or other information.
Those of ordinary skill in the art are it is to be appreciated that the list of each example described with reference to the embodiments described herein Member and algorithm steps, can be realized with electronic hardware, computer software or the combination of the two, in order to clearly demonstrate hardware With the interchangeability of software, the composition and step of each example are generally described according to function in the above description.This A little functions are performed with hardware or software mode actually, depending on the application-specific and design constraint of technical scheme.Specially Industry technical staff can realize described function to each specific application using distinct methods, but this realization is not It is considered as beyond the scope of this invention.
It is apparent to those skilled in the art that, for convenience of description and succinctly, foregoing description is The specific work process of system, device and unit, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
, can be with several embodiments provided herein, it should be understood that disclosed systems, devices and methods Realize by another way.For example, device embodiment described above is only schematical, for example, the unit Divide, only a kind of division of logic function there can be other dividing mode when actually realizing, such as multiple units or component Another system can be combined or be desirably integrated into, or some features can be ignored, or do not perform.In addition, shown or beg for The coupling each other of opinion or direct-coupling or communication connection can be the INDIRECT COUPLINGs by some interfaces, device or unit Or communication connection or electricity, mechanical or other forms are connected.
The unit illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be selected to realize scheme of the embodiment of the present invention according to the actual needs Purpose.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit, can also It is that unit is individually physically present or two or more units are integrated in a unit.It is above-mentioned integrated Unit can both be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
Through the above description of the embodiments, it is apparent to those skilled in the art that the present invention can be with Realized with hardware, or firmware is realized, or combinations thereof mode is realized.When implemented in software, can be by above-mentioned functions It is stored in computer-readable medium or is transmitted as one or more instructions on computer-readable medium or code.Meter Calculation machine computer-readable recording medium includes computer-readable storage medium and communication media, and wherein communication media includes being easy to from a place to another Any medium of individual place transmission computer program.Storage medium can be any usable medium that computer can be accessed.With Exemplified by this but it is not limited to:Computer-readable medium can include RAM, ROM, EEPROM, CD-ROM or other optical disc storages, disk Storage medium or other magnetic storage apparatus or can be used in carrying or store with instruction or data structure form expectation Program code and can by computer access any other medium.In addition.Any connection can be suitably turn into computer Computer-readable recording medium.If for example, software is using coaxial cable, optical fiber cable, twisted-pair feeder, Digital Subscriber Line (DSL) or such as The wireless technology of infrared ray, radio and microwave etc is transmitted from website, server or other remote sources, then coaxial electrical The wireless technology of cable, optical fiber cable, twisted-pair feeder, DSL or such as infrared ray, wireless and microwave etc is included in affiliated medium In fixing.As used in the present invention, disk (Disk) and dish (disc) are logical including compression laser disc (CD), laser disc, laser disc, numeral With laser disc (DVD), floppy disk and Blu-ray Disc, the replicate data of the usual magnetic of which disk, and dish is then replicated with laser come optical Data.Above combination above should also be as being included within the protection domain of computer-readable medium.
In a word, the preferred embodiment of technical solution of the present invention is the foregoing is only, is not intended to limit the present invention's Protection domain.Within the spirit and principles of the invention, any modification, equivalent substitution and improvements made etc., should be included in Within protection scope of the present invention.

Claims (8)

1. a kind of method for the influence power sequence for determining user, it is characterised in that including:
The first information and the second information are obtained, the first information is used for the mutual concern for indicating N number of user in social networks Relation, message count of second information for indicating each user's issue in N number of user, and each user's issue The theme of message;
According to the first information and second information, the corresponding N-dimensional weight vectors of target topic, the weight vectors are determined In the i-th element be based on the first proportion and the second proportion determination, wherein, first proportion is:What the i-th user issued disappears In breath, on the proportion shared by the message of the target topic, second proportion is:In the user of the i-th user concern, The message package of issue contains on the proportion shared by the user of the message of the target topic, and i is 1 arbitrary integer into N;
The 3rd information is obtained, the 3rd information is used to indicate between the user with message forwarding relation in N number of user Forward the quantity of message and the theme of the forwarding message;
According to the 3rd information, the corresponding transition probability matrix of the target topic, the of the transition probability matrix are determined (j, k) element is to be based on:Kth user is forwarded by jth user, and on the quantity of the message of the target topic, the jth is used The quantity of the corresponding forwarding association user in family, and the message on the target topic for forwarding association user to issue What the magnitude relationship between quantity was determined, wherein, the forwarding association user is in N number of user, the message of issue is by institute The forwarded over user of jth user is stated, j, k are 1 arbitrary integer into N;
According to the transition probability matrix and the weight vectors, determined using Page sort algorithm in the social networks, Sequence of the N number of user in the influence power in the target topic field.
2. according to the method described in claim 1, it is characterised in that the i-th element in the weight vectors is by following public affairs What formula was determined:
Ai=x (a/b)+(1-x) (c/d)
Wherein, AiIt is the i-th element in the weight vectors;X is real number set in advance, and 0≤x≤1;A sends out for the i-th user The quantity of the message on the target topic of cloth;B is the message sum that i-th user issues;C is i-th user In the user of concern, the message package of issue contains the quantity of the user of the message on the target topic;D is i-th user The total number of users of concern.
3. method according to claim 1 or 2, it is characterised in that (j, k) element of the transition probability matrix is logical Cross below equation determination:
Bjk=max (e, 1)/max (f, g)
Wherein, BjkFor (j, k) element of the transition probability matrix;E is what kth user was forwarded by jth user, on described The quantity of the message of target topic;The quantity for the message on the target topic that f issues for the forwarding association user;g For the quantity of the corresponding forwarding association user of the jth user.
4. method according to claim 1 or 2, it is characterised in that described according to the transition probability matrix and the power Weight vector, the sequence of the influence power of N number of user is determined using Page sort algorithm, including:
According to the transition probability matrix and the weight vectors, N number of each self-corresponding Page ranking value of user is carried out First time iteration, the first time iteration is iterations limited number of time iteration set in advance;
After the first time iteration, N number of user is divided into by N number of each self-corresponding Page ranking value of user One set and second set, wherein, the corresponding Page ranking value of user in the second set is less than in the first set The corresponding Page ranking value of user;
According to the transition probability matrix and the weight vectors, N number of each self-corresponding Page ranking value of user is carried out Second of iteration, in second of iteration, the iteration stopping of the corresponding Page ranking value of user in the first set Threshold value is less than the iteration stopping threshold value of the corresponding Page ranking value of user in the second set;
After second of iteration, the sequence of the size of N number of each self-corresponding Page ranking value of user is defined as described N number of Sequence of the user in the influence power in the target topic field.
5. a kind of device for the influence power sequence for determining user, it is characterised in that including:
First acquisition module, for obtaining the first information and the second information, the first information is used to indicate the N in social networks The mutual concern relation of individual user, second information is used to indicate the message count of each user's issue in N number of user, and The theme of the message of each user's issue;
First determining module, for the first information obtained according to first acquisition module and second information, really The i-th element in the corresponding N-dimensional weight vectors of the theme that sets the goal, the weight vectors is true based on the first proportion and the second proportion Fixed, wherein, first proportion is:In the message of i-th user issue, on the ratio shared by the message of the target topic Heavy, second proportion is:In the user of the i-th user concern, the message package of issue contains disappearing on the target topic Proportion shared by the user of breath, i is 1 arbitrary integer into N;
Second acquisition module, for obtaining the 3rd information, the 3rd information is used to indicate in N number of user to turn with message The quantity of message and the theme of the forwarding message are forwarded between the user of hair relation;
Second determining module, for the 3rd information obtained according to second acquisition module, determines the target topic Corresponding transition probability matrix, (j, k) element of the transition probability matrix is to be based on:Kth user is forwarded by jth user , on the quantity of the message of the target topic, the quantity of the corresponding forwarding association user of the jth user, and it is described What the magnitude relationship between the quantity of the message on the target topic of forwarding association user issue was determined, wherein, it is described Association user is forwarded in N number of user, the message of issue is by the forwarded over user of the jth user, and j, k are 1 into N Arbitrary integer;
3rd determining module, for according to the transition probability matrix and the weight vectors, being determined using Page sort algorithm In the social networks, sequence of the N number of user in the influence power in the target topic field.
6. device according to claim 5, it is characterised in that the i-th element in the weight vectors is by following public affairs What formula was determined:
Ai=x (a/b)+(1-x) (c/d)
Wherein, AiIt is the i-th element in the weight vectors;X is real number set in advance, and 0≤x≤1;A sends out for the i-th user The quantity of the message on the target topic of cloth;B is the message sum that i-th user issues;C is i-th user In the user of concern, the message package of issue contains the quantity of the user of the message on the target topic;D is i-th user The total number of users of concern.
7. the device according to claim 5 or 6, it is characterised in that (j, k) element of the transition probability matrix is logical Cross below equation determination:
Bjk=max (e, 1)/max (f, g)
Wherein, BjkFor (j, k) element of the transition probability matrix;E is what kth user was forwarded by jth user, on described The quantity of the message of target topic;The quantity for the message on the target topic that f issues for the forwarding association user;g For the quantity of the corresponding forwarding association user of the jth user.
8. the device according to claim 5 or 6, it is characterised in that the 3rd determining unit is specifically for according to described Transition probability matrix and the weight vectors, first time iteration, institute are carried out to N number of each self-corresponding Page ranking value of user First time iteration is stated for iterations limited number of time iteration set in advance;After the first time iteration, N number of user is each Self-corresponding Page ranking value, is divided into first set and second set by N number of user, wherein, in the second set The corresponding Page ranking value of user is less than the iteration stopping threshold value of the corresponding Page ranking value of user in the first set;Root According to the transition probability matrix and the weight vectors, N number of each self-corresponding Page ranking value of user is carried out second Iteration, in second of iteration, the iteration stopping threshold value of the corresponding Page ranking value of user in the first set is small The iteration stopping threshold value of the corresponding Page ranking value of user in the second set;After second of iteration, the N The size sequence of individual each self-corresponding Page ranking value of user is defined as influence of the N number of user in the target topic field The sequence of power.
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