CN103995905A - Electronic commerce content multi-dimensional classification, navigation and skipping method - Google Patents

Electronic commerce content multi-dimensional classification, navigation and skipping method Download PDF

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Publication number
CN103995905A
CN103995905A CN201410262997.8A CN201410262997A CN103995905A CN 103995905 A CN103995905 A CN 103995905A CN 201410262997 A CN201410262997 A CN 201410262997A CN 103995905 A CN103995905 A CN 103995905A
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classification
tree
navigation
node
commodity
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陈金玉
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Chongqing University
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Chongqing University
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/954Navigation, e.g. using categorised browsing
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222During e-commerce, i.e. online transactions

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  • Databases & Information Systems (AREA)
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  • Data Mining & Analysis (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
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  • Game Theory and Decision Science (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The invention provides an electronic commerce content multi-dimensional classification, navigation and skipping method. The method is achieved through operation of software on a computer and includes the following steps that attributes of electronic commerce products are determined; the different attributes of the products are classified in a dynamic tree-shaped mode; according to tree-shaped classification, a navigation page is established, wherein the navigation page comprises all classification nodes of each attribute of the electronic commerce content; when a user clicks a certain tree node of the navigation page, a system navigates in real time and displays the electronic commerce content corresponding to the node, and the corresponding node of a navigation bar is marked. Multi-dimensional classification is provided for the electronic commerce products needing navigation, it is guaranteed that the user can find the required products in the multi-dimensional angle more accurately, the user is allowed to establish a multi-dimensional classification tree of the user, and therefore the diversified and individualized requirements of the user can be met. The system or the user can adjust the structure of the multi-dimensional classification tree again according to the latest service condition.

Description

The classification of a kind of ecommerce content multidimensional, navigation and jump method
Technical field
The present invention relates to, by computing machine content navigation technology, particularly relate to the method for the classification of a kind of ecommerce content multidimensional, navigation and redirect.
 
Background technology
Along with popularizing of internet and developing rapidly of ecommerce, people's shopping form progressively changes, and realizes commodity transaction more and more frequent by e-commerce website, and shopping at network person colony is also more and more huger.In order to make consumer find quickly and accurately required commodity, the ecommerce shopping website quick item retrieves mode of conventionally need to providing convenience.
The use of wherein, navigating by commodity stratigraphic classification is the most frequent.This guidance path is rendered as a kind of tree structure.Whole tree can be interpreted as the affiliated classification of commodity, and tree root is the 1st layer, represents the affiliated large class of commodity, and the bottom is leaf, represents the minimum classification that commodity are affiliated.When user browses commodity, according to navigation tree, from root directory, successively find minimum classification downwards, and then browse commodity.
Yet current commodity tree classification navigation and the method for redirect have the following disadvantages: the first, a general attribute for commodity provides classification tree navigation, and user cannot search own needed commodity more accurately from multidimensional angle; The second, system or user cannot readjust multidimensional sort tree structure according to up-to-date state of affairs.
Therefore, how according to item property, to construct the multidimensional classification tree that can dynamically adjust, to realizing the Efficient Operation of e-commerce website, there is practical significance.
 
Summary of the invention
For prior art above shortcomings, the object of this invention is to provide the classification of a kind of ecommerce content multidimensional, navigation and jump method, realize according to the attributive classification of commodity and specifying, affiliated commodity are represented to user, help user's fast query.
Realize above-mentioned purpose, the present invention adopts following technical scheme: the method for the classification of a kind of ecommerce content multidimensional, navigation and redirect, it is characterized in that, and by operating software form, realize on computers; Comprise the steps:
Determine the attribute of ecommerce commodity; The different attribute of commodity is carried out respectively to the classification of dynamic tree type; According to the classification of tree type, create a navigation page, all class node that this navigation page comprises each attribute of ecommerce content; When user clicks a certain tree node of navigation page, system real-time navigation also shows the corresponding ecommerce content of this node, and mark in navigation bar respective nodes;
Wherein, the attribute of described ecommerce commodity refers to one or more column informations of describing a certain classification of commodity;
Described tree type classification refers to that each child node is the subset of father node by classification under tree division commodity; Tree root is the 1st layer, represents the affiliated large class of commodity, and the bottom is leaf, represents the minimum classification that commodity are affiliated;
The classification of described dynamic tree refers to that system or user are according to the own understanding to business, stores in system after existing classification tree is re-started to structure; User calls the classification tree of oneself according to founder's attribute of classification tree.
Compared to existing technology, tool of the present invention has the following advantages:
The present invention is that the ecommerce commodity of needs navigation provide multidimensional classification, guarantees that user can search own needed commodity more accurately from multidimensional angle, and allows user to create oneself multidimensional classification tree, to meet user's variation and individual requirement.System or user can readjust multidimensional sort tree structure according to up-to-date state of affairs.
?
Accompanying drawing explanation
Fig. 1 is the process flow diagram of the classification of ecommerce content multidimensional, navigation and jump method.
Fig. 2 is certain the community electronic commerce content of good two dimension classification tree type figure after specified node.
 
Embodiment
Below by embodiment and accompanying drawing, the present invention is described in further detail.
The method that the invention provides the classification of ecommerce content multidimensional, navigation and redirect, realizes by the form of software of moving on computers, take C# program below as example.
As shown in Figure 1, the method comprises: the attribute of determining ecommerce commodity; The different attribute of commodity is carried out respectively to the classification of dynamic tree type; According to the classification of tree type, create a navigation page, all class node that this navigation page comprises each attribute of ecommerce content; When user clicks a certain tree node of navigation page, system real-time navigation also shows the corresponding ecommerce content of this node, and mark in navigation bar respective nodes.
Described ecommerce item property refers to describe one or more column informations of a certain classification of commodity;
Described tree type classification refers to by classification under tree division commodity, and each child node is the subset of father node; Tree root is the 1st layer, represents the affiliated large class of commodity, and the bottom is leaf, represents the minimum classification that commodity are affiliated;
The classification of described dynamic tree refers to that system or user are according to the own understanding to business, stores in system after existing classification tree is re-started to structure; User can call according to founder's attribute of classification tree the classification tree of oneself;
Describedly according to the node of clicking, carry out the method that content navigation, webpage turn jumping, specifically comprise:
Recording user is selected the status information of node;
According to multidimensional classification tree, list whole leaf node information corresponding under selected node;
User is enumerated and showed to the commodity that corresponding attribute is identical with selected leaf node information;
Above-mentioned user clicks a certain tree node of navigation page, needs in respective nodes, to mark simultaneously.
embodiment 1:the community e-commerce system navigational system of certain property plots.
first, determine the attribute of ecommerce commodity:
The ecommerce commodity of supposing certain property plots comprise classification, two attributes of project, existing according to this two dimensions establishments maintaining navigation tree.
the second, the different attribute of commodity is carried out respectively to the classification of dynamic tree type:
For example, can be by content classifications such as lute-playing, chess, calligraphy and painting, early religion holder in evening, file guidance, community school, training registration, nautch in Cultural Services category; Swimming body-building, ball game, health care, beauty and health care, callisthenics, body beautification Yoga etc. range sports service category; Ticket service, travel in holiday, fine work hotel, Express Logistics, household services, community's financing etc. range service for life category.Then, Cultural Services, sports service, service for life etc. are attributed to categorical attribute root node.
The item attribute of another dimension, comprises three kinds of projects such as the information of purchasing by group, product information, action message.
According to above analysis, content of good can be divided into a two-dimentional classification tree, a dimension is type of merchandize, and root node is all commodity, two-level node is file service, sports service, service for life three classes, and lute-playing, chess, calligraphy and painting philosophy is the child node content under each two-level node; Another dimension is commodity item classification, the commodity that root node is all items, and two-level node is for purchasing by group three kinds of projects such as information, product information, action message.
three, according to the classification of tree type, create a navigation page, all class node that this navigation page comprises each attribute of ecommerce content:
According to analysis above, system user, according to actual conditions, utilizes founder's attribute of classification tree, calls tree type classification general or that oneself create, and generates a navigation page.All class node that this navigation page comprises each attribute of ecommerce content, this navigation page observably embeds in each webpage of this community e-commerce system, to facilitate user to utilize the needed merchandise news of this navigation enquiry.
The effect of this navigation page has two: 1) facilitate user to check rapidly corresponding merchandise news according to categorical attribute; 2) record and show the state of the current inquiry of user.As shown in Figure 2, acquiescence navigate mode is not limit for classification, and project do not limit, the meaning be system by all classification, and the commodity list of all items form enumerates to user, so that user checks.
If user need to check the merchandise news of more concrete classification, as interested in the lute-playing, chess, calligraphy and painting class commodity that present with product information project form in user, user clicks respectively this two nodes so, system is enumerated the commodity of lute-playing, chess, calligraphy and painting classification and product information project to show in real time, and on navigation page, these two nodes are marked to colouring discrimination, to facilitate user to understand current selection mode, as shown in Figure 2.
four,, when user clicks a certain tree node of navigation page, system real-time navigation also shows the corresponding ecommerce content of this node, and mark in navigation bar respective nodes:
Can adopt the linkbutton control of asp.net as the carrier of ecommerce classified navigation, redirect.When user clicks this control, will trigger the Onclick event in the .cs file of backstage and carry out, after business processing, by Response.Redirect, jumping to specified webpage.
The status information that can adopt Session recording user access present node, record comprises the position of level and the node of node.As worked as user's selection sort: " Cultural Services-> lute-playing, chess, calligraphy and painting ", and project: when " product information ", system is selected information by Session recording user: " classification: level 3, lute-playing, chess, calligraphy and painting; Project: level 2, product information ", then from background data base by lute-playing, chess, calligraphy and painting in categorical attribute; and in item attribute, the commodity of product information recall and enumerate and are shown to corresponding webpage; with user friendly, further check, thereby realize the navigation request of commodity, as shown in Figure 2.
embodiment 2:the classification of ecommerce commodity dynamic tree type:
First, according to founder's attribute of classification tree, user can recall the classification tree of oneself.If user creates own classification tree for the first time, by the classification tree of calling system acquiescence.
Then, user, according to the own understanding to business, readjust classification tree, and the classification tree that adjustment is completed stores in system into.This adjustment will not relate to the dimension of tree, keeps original attribute category, only the gathering situation of attribute is adjusted.
The 3rd, user uses the navigational system of this e-commerce system, and system, by according to founder's attribute of classification tree, recalls the affiliated classification tree of user automatically, to meet the individual demand of commodity navigation.
To sum up, adopt the method for ecommerce content multidimensional of the present invention classification, navigation and redirect, realize according to the attributive classification of commodity and specifying, and affiliated commodity are represented to user, help user's fast query.
The foregoing is only preferred embodiment of the present invention,, in order to limit the present invention, its structure can not done various changes.The present invention can also can be applicable to other field for the classified navigation of e-commerce field merchandise news, as long as within the spirit and principles in the present invention, any modification of doing, is equal to replacement, improvement etc., within all should being included in protection scope of the present invention.

Claims (2)

1. the method for the classification of ecommerce content multidimensional, navigation and redirect, is characterized in that, realizes on computers by operating software form; Comprise the steps:
1) determine the attribute of ecommerce commodity;
2) different attribute of commodity is carried out respectively to the classification of dynamic tree type;
3) according to the classification of tree type, create a navigation page, all class node that this navigation page comprises each attribute of ecommerce content;
4), when user clicks a certain tree node of navigation page, system real-time navigation also shows the corresponding ecommerce content of this node, and mark in navigation bar respective nodes;
Wherein, the attribute of described ecommerce commodity refers to one or more column informations of describing a certain classification of commodity;
Described tree type classification refers to that each child node is the subset of father node by classification under tree division commodity; Tree root is the 1st layer, represents the affiliated large class of commodity, and the bottom is leaf, represents the minimum classification that commodity are affiliated;
The classification of described dynamic tree refers to that system or user are according to the own understanding to business, stores in system after existing classification tree is re-started to structure; User calls the classification tree of oneself according to founder's attribute of classification tree.
2. the method for the classification of the multidimensional of ecommerce content according to claim 1, navigation and redirect, is characterized in that, specifically comprises:
Recording user is selected the status information of node;
According to multidimensional classification tree, list whole leaf node information corresponding under selected node;
User is enumerated and showed to the commodity that corresponding attribute is identical with selected leaf node information;
Above-mentioned user clicks a certain tree node of navigation page, needs in respective nodes, to mark simultaneously.
CN201410262997.8A 2014-06-13 2014-06-13 Electronic commerce content multi-dimensional classification, navigation and skipping method Pending CN103995905A (en)

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Cited By (9)

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CN104598647A (en) * 2015-02-16 2015-05-06 李剑 Method for searching and matching articles by way of tree graph
CN105512118A (en) * 2014-09-22 2016-04-20 珠海金山办公软件有限公司 User demand feedback method and device
CN105528356A (en) * 2014-09-29 2016-04-27 阿里巴巴集团控股有限公司 Structured label generating and using methods, and structured label generating and using devices
CN105718457A (en) * 2014-12-01 2016-06-29 航天信息股份有限公司 Electronic bill based information pushing method and system
CN107766544A (en) * 2017-10-31 2018-03-06 努比亚技术有限公司 A kind of approaches to IM and terminal, computer-readable recording medium
CN110490713A (en) * 2019-08-22 2019-11-22 行吟信息科技(上海)有限公司 A kind of merchandise news creation method and device
CN111026903A (en) * 2019-12-05 2020-04-17 网乐互联(北京)科技有限公司 Vehicle-mounted audio content operation system oriented to content organization mode
CN111274504A (en) * 2020-01-20 2020-06-12 浙江中国轻纺城网络有限公司 Commodity classification method, device and equipment for e-commerce platform
CN113570428A (en) * 2021-07-23 2021-10-29 上海普洛斯普新数字科技有限公司 System for screening consistency of online commodities

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Cited By (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105512118A (en) * 2014-09-22 2016-04-20 珠海金山办公软件有限公司 User demand feedback method and device
CN105528356B (en) * 2014-09-29 2019-01-18 阿里巴巴集团控股有限公司 Structured tag generation method, application method and device
CN105528356A (en) * 2014-09-29 2016-04-27 阿里巴巴集团控股有限公司 Structured label generating and using methods, and structured label generating and using devices
CN105718457A (en) * 2014-12-01 2016-06-29 航天信息股份有限公司 Electronic bill based information pushing method and system
CN105718457B (en) * 2014-12-01 2021-03-26 航天信息股份有限公司 Information pushing method and system based on electronic bill
CN104598647B (en) * 2015-02-16 2017-12-15 李剑 A kind of tree graph search and the method for matching article
CN104598647A (en) * 2015-02-16 2015-05-06 李剑 Method for searching and matching articles by way of tree graph
CN107766544A (en) * 2017-10-31 2018-03-06 努比亚技术有限公司 A kind of approaches to IM and terminal, computer-readable recording medium
CN110490713A (en) * 2019-08-22 2019-11-22 行吟信息科技(上海)有限公司 A kind of merchandise news creation method and device
CN111026903A (en) * 2019-12-05 2020-04-17 网乐互联(北京)科技有限公司 Vehicle-mounted audio content operation system oriented to content organization mode
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CN111274504A (en) * 2020-01-20 2020-06-12 浙江中国轻纺城网络有限公司 Commodity classification method, device and equipment for e-commerce platform
CN111274504B (en) * 2020-01-20 2023-09-26 浙江中国轻纺城网络有限公司 Commodity classification method, device and equipment of e-commerce platform
CN113570428A (en) * 2021-07-23 2021-10-29 上海普洛斯普新数字科技有限公司 System for screening consistency of online commodities
CN113570428B (en) * 2021-07-23 2024-02-02 上海普洛斯普新数字科技有限公司 System for be used for online commodity uniformity screening

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