CN103984545B - Mobile terminal advertisement request method and mobile terminal advertisement request device - Google Patents
Mobile terminal advertisement request method and mobile terminal advertisement request device Download PDFInfo
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Abstract
The invention discloses a mobile terminal advertisement request method. The mobile terminal advertisement request method includes the following steps: (1) a mobile terminal program is started, and whether request address list configuration information is cached is detected; (2) the request address list information is traversed, each piece of information in the list information is packaged as a request address object, and the request address objects are sequentially stored into a data table in a memory; (3) the request address objects are stored in a data container according to keys and the values of request weights; after all the request address objects are stored, the sum of the request weights of all the request address objects is obtained; (4) the sum of the request weights of the request address objects is used as a cardinal number, a random number which is less than the cardinal number is chosen, the location of one request address object in the data table is then taken out of the data container by using the random number, the corresponding request address object is then taken out, so that the specific address of certain advertisement is obtained, and the specific address is the specific address of the present advertisement.
Description
Technical Field
The invention belongs to a mobile terminal advertisement request method and a mobile terminal advertisement request device.
Background
At present, when an Android-based advertisement SDK needs to cooperate with an advertisement company to share advertisement resources, the SDK needs to request a plurality of advertisement background addresses according to an advertisement push request configuration, and intelligently selects one advertisement address according to the request weight of each address.
However, these schemes and techniques require exceptionally large caches and complex algorithms.
Moreover, the advertisement SDK is embedded in the program on the mobile device, and it is an important principle that the SDK needs to do so as far as possible without occupying too many program and system storage and calculation resources, and it is also the common that these mobile device hardware does not allow such complex data storage and algorithm.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a simple mobile terminal advertisement request method and device, which do not need to occupy too much storage resources and operation resources and have better effect.
The technical scheme adopted by the invention for solving the technical problems is as follows:
a mobile terminal advertisement request method includes:
1) starting a mobile terminal program, detecting whether a request address list configuration information cache exists or not, and downloading the latest list information if the request address list configuration information cache does not exist;
if the cache exists, detecting whether the configuration information of the request address list needs to be updated or not; if the request address list needs to be updated, downloading and updating the latest request address list information; if the configuration information in the starting enabling cache does not need to be updated; the configuration information is provided with address list information, and each piece of information comprises a plurality of specific addresses of the advertisements and corresponding request weights;
2) traversing the request address list information, packaging each piece of information in the list information into a request address object, and storing the request address object in a data table in the memory according to the sequence;
3) storing the request address object in a data container in a key value pair mode according to the request weight, wherein the key value is an integer ascending according to the request weight and the starting sequence number, and the value is the position of the address object in a data table;
the storage number of the request address objects is equal to the request weight of the request address;
obtaining the sum of the request weights of all the request address objects until all the request address objects are stored;
4) using the sum of request weights of the request address objects as a base number, taking a random number smaller than the base number, then using the random number to take out the position of a corresponding request address object in a data table from the data container, and then taking out the corresponding request address object, thereby obtaining the specific address of a certain advertisement, wherein the specific address is used as the specific address of the current advertisement.
Further, in the step 1), the request weight is preferably an integer and is at least 1.
Further, preferably, the method further comprises the step 5) of obtaining historical selection time information of the specific address of the advertisement;
dynamically updating the configuration information in the step 1) based on the historical times selection information;
and executing the steps 1) to 4) based on the plurality of specific addresses of the dynamically updated advertisement and the corresponding request weights until the specific address of the advertisement is obtained.
Further, preferably, dynamically updating the configuration information in step 1) specifically includes:
matching historical selection frequency information of the specific address of the requested advertisement with the specific addresses of all advertisements and corresponding request weights;
and subtracting the corresponding historical selection times from the corresponding request weight of the specific address of the advertisement to obtain the dynamically updated request weight.
An advertisement requesting apparatus of a mobile terminal, comprising:
the mobile terminal comprises a request unit, a processing unit and a processing unit, wherein the request unit is used for detecting whether the configuration information of a request address list is cached or not when a mobile terminal program is started, and if the latest list information is not downloaded;
if the cache exists, detecting whether the configuration information of the request address list needs to be updated or not; if the updating is needed, downloading and updating the latest request address list information, and if the updating is not needed, starting to start the configuration information in the cache, wherein the configuration information is provided with the address list information, and each piece of information comprises a plurality of specific addresses of the advertisements and corresponding request weights;
the address packaging unit is used for traversing the request address list information, packaging each piece of information in the list information into a request address object, and storing the request address object in a data table in the memory according to the sequence;
the weight calculation unit is used for storing the request address object in the data container in a key value pair mode according to the request weight, wherein the key value is an integer ascending according to the request weight and the starting sequence number, and the value is the position of the address object in the data table; the storage number of the request address objects is equal to the request weight of the request address; obtaining the sum of the request weights of all the request address objects until all the request address objects are stored;
and the advertisement scheduling unit is used for taking a random number smaller than the sum of the request weights of the request address objects as a base number, then taking the position of one request address object in the data table from the data container by using the random number, and then taking the corresponding request address object out, thereby obtaining the specific address of a certain advertisement, wherein the specific address is used as the specific address of the current advertisement.
Further, it is preferable that the request weight is an integer and is at least 1.
Further, it is preferable that the method further includes: the weight dynamic updating unit is used for acquiring historical selection frequency information of the specific address of the advertisement;
dynamically updating configuration information based on the historical times selection information;
and requesting based on the plurality of specific addresses of the dynamically updated advertisement and the corresponding request right until the specific address of the advertisement is obtained.
Further, preferably, the dynamic weight updating unit is configured to dynamically update the configuration information specifically including:
matching historical selection frequency information of the specific address of the requested advertisement with the specific addresses of all advertisements and corresponding request weights;
and subtracting the corresponding historical selection times from the corresponding request weight of the specific address of the advertisement to obtain the dynamically updated request weight.
After the scheme is adopted, the invention only occupies a very small amount of storage resources and operation resources, and has better effect.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
The present invention will be described in detail below with reference to the accompanying drawings so that the above advantages of the present invention will be more apparent. Wherein,
FIG. 1 is a flow chart illustrating step 1 of the mobile terminal advertisement request method of the present invention;
FIG. 2 is a flowchart illustrating the operation of the mobile terminal advertisement request method according to the present invention;
fig. 3 is a schematic structural diagram of the mobile terminal advertisement requesting device of the present invention.
Detailed Description
The following detailed description of the embodiments of the present invention will be provided with reference to the drawings and examples, so that how to apply the technical means to solve the technical problems and achieve the technical effects can be fully understood and implemented. It should be noted that, as long as there is no conflict, the embodiments and the features of the embodiments of the present invention may be combined with each other, and the technical solutions formed are within the scope of the present invention.
Additionally, the steps illustrated in the flow charts of the figures may be performed in a computer system such as a set of computer-executable instructions and, although a logical order is illustrated in the flow charts, in some cases, the steps illustrated or described may be performed in an order different than here.
Specifically, when the Android-based advertisement SDK needs to cooperate with an advertisement company to share advertisement resources, the SDK needs to request a plurality of advertisement background addresses according to an advertisement push request configuration, and intelligently select one advertisement address according to a request weight of each address, but generally, these schemes and techniques need a lot of buffers and complex algorithms.
For example, one relatively common approach is to set specific addresses and corresponding request weights for different advertisements, such as: client program 1 address 1 requests weight 10; client program 1 address 2 requests weight 20; the client program 1 address 3 requests the weight 30, and the above method forms a relatively large database, and when a certain request is received, the database is traversed in sequence, and the corresponding advertisement address is taken out, so that the method not only occupies a large amount of storage space, but also wastes a large amount of calculation resources.
Therefore, the present invention is based on the following idea to skillfully solve the above problems, and the finally requested advertisement address can maintain better balance by using the method of the present invention, that is, the corresponding advertisement request address can be intelligently selected according to the request weight basically.
As shown in fig. 1 and 2, the present invention provides a mobile terminal advertisement request method, including:
step 1) starting a mobile terminal program, detecting whether a request address list configuration information is cached, and if the latest list information is not downloaded;
if the cache exists, detecting whether the configuration information of the request address list needs to be updated or not; if the updating is needed, downloading and updating the latest request address list information, and if the updating is not needed, starting to start the configuration information in the cache, wherein the configuration information is provided with the address list information, and each piece of information comprises a plurality of specific addresses of the advertisements and corresponding request weights;
step 2) traversing the request address list information, packaging each piece of information in the list information into a request address object, and storing the request address object in a data table in the memory according to the sequence;
step 3) storing the first request address object in a data container according to a key value pair and a request weight, wherein the key value is an integer ascending from 1, and the value is the position of the address object in a data table;
obtaining the sum of the request weights of all the request address objects until all the request address objects are stored;
step 4) using the sum of the request weights of the request address objects as a base number, taking a random number smaller than the base number, then using the random number to take out a position of the request address object in the data table from the data container, and then taking out the corresponding request address object, thereby obtaining a specific address of a certain advertisement, wherein the specific address is used as the specific address of the current advertisement.
Specifically, in the step 1), the request weight is an integer and is at least 1.
The technology obtains a weight sum value by adding the set weights of all the addresses in the request list, then obtains an arbitrary numerical value which is less than or equal to the sum value, then finds the corresponding address from the address list according to the numerical value, and according to the probability, the larger the weight is, the larger the hit probability is, and the method omits complex data storage and algorithm, only occupies a very small amount of storage resources and operation resources, can realize the purpose of the invention, and has good effect.
The specific process is described as follows:
1 embedded advertisement SDK program start, wherein, when an advertisement object is initialized, it first detects whether there is a cache of requested address list configuration information, if not, it detects whether the requested address list configuration information needs to be updated, if, it needs to be updated, it downloads the updated requested address list information, and if it does not need to be updated, it starts to start the configuration information in the cache.
And 2, traversing request address List information, wherein each piece of information comprises a specific address and a request weight (the request weight is an integer, the minimum is 1, and no maximum value is limited), packaging each piece of information in the List into a request address object, and storing the address object in a data table (represented as a List container) in the memory according to the sequence.
Then storing the request weight of the first request address object in a data container (here, a Map container) in a key value pair mode by using a key value, wherein the key value is from 1 to 1+ request weight, namely 5 are stored if the request weight is 5, and the value is the position of the address object in the List container;
and then store the second address object with Map container, store this object request weight, for example this object request weight is 3 and store 3, key is from all address object request weight sum to this sum + this object request weight, value is the position of the address object in List container before this.
3 after storing all address objects according to the second step, obtaining a sum of all object request weights, the sum is used for obtaining a random number smaller than the sum, then using the random number to take out the position of an address object in the List container from the Map container, and then taking out the object, thus obtaining a relatively reasonable request address.
In addition, in order to better realize the accuracy, the method also comprises the step 5) of obtaining historical selection frequency information of the specific address of the advertisement;
dynamically updating the configuration information in the step 1) based on the historical times selection information;
and executing the steps 1) to 4) based on the plurality of specific addresses of the dynamically updated advertisement and the corresponding request weights until the specific address of the advertisement is obtained.
Further, preferably, dynamically updating the configuration information in step 1) specifically includes:
matching historical selection frequency information of the specific address of the requested advertisement with the specific addresses of all advertisements and corresponding request weights;
and subtracting the corresponding historical selection times from the corresponding request weight of the specific address of the advertisement to obtain the dynamically updated request weight.
That is, the technology processes relatively complex business logic mainly by performing a simple data structure on business data, and only occupies a very small amount of storage resources and operation resources.
As shown in fig. 3, corresponding to the above method, the present invention also provides an advertisement request device for a mobile terminal, including:
the mobile terminal comprises a request unit, a processing unit and a processing unit, wherein the request unit is used for detecting whether the configuration information of a request address list is cached or not when a mobile terminal program is started, and if the latest list information is not downloaded;
if the cache exists, detecting whether the configuration information of the request address list needs to be updated or not; if the updating is needed, downloading and updating the latest request address list information, and if the updating is not needed, starting to start the configuration information in the cache, wherein the configuration information is provided with the address list information, and each piece of information comprises a plurality of specific addresses of the advertisements and corresponding request weights;
the address packaging unit is used for traversing the request address list information, packaging each piece of information in the list information into a request address object, and storing the request address object in a data table in the memory according to the sequence;
the weight calculation unit is used for storing the request address object in the data container according to a key value and a request weight value, wherein the key value is an integer ascending according to the request weight and the starting sequence number, and the value is the position of the address object in the data table;
obtaining the sum of the request weights of all the request address objects until all the request address objects are stored;
and the advertisement scheduling unit is used for taking a random number smaller than the sum of the request weights of the request address objects as a base number, then taking the position of one request address object in the data table from the data container by using the random number, and then taking the corresponding request address object out, thereby obtaining the specific address of a certain advertisement, wherein the specific address is used as the specific address of the current advertisement.
Further, it is preferable that the request weight is an integer and is at least 1.
Further, it is preferable that the method further includes: the weight dynamic updating unit is used for acquiring historical selection frequency information of the specific address of the advertisement;
dynamically updating configuration information based on the historical times selection information;
and requesting based on the plurality of specific addresses of the dynamically updated advertisement and the corresponding request right until the specific address of the advertisement is obtained.
Further, preferably, the dynamic weight updating unit is configured to dynamically update the configuration information specifically including:
matching historical selection frequency information of the specific address of the requested advertisement with the specific addresses of all advertisements and corresponding request weights;
and subtracting the corresponding historical selection times from the corresponding request weight of the specific address of the advertisement to obtain the dynamically updated request weight.
After the scheme is adopted, the invention only occupies a very small amount of storage resources and operation resources, and has better effect.
It should be noted that for simplicity of description, the above method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. A mobile terminal advertisement request method is characterized by comprising the following steps:
step 1) starting a mobile terminal program, detecting whether a request address list configuration information is cached, and downloading the latest list information if the request address list configuration information is not cached;
if the cache exists, detecting whether the configuration information of the request address list needs to be updated or not; if the request address list needs to be updated, downloading and updating the latest request address list information; if the configuration information in the starting enabling cache does not need to be updated; the configuration information is provided with address list information, and each piece of information comprises a plurality of specific addresses of the advertisements and corresponding request weights;
step 2) traversing the request address list information, packaging each piece of information in the list information into a request address object, and storing the request address object in a data table in the memory according to the sequence;
step 3) storing the request address object in a data container in a key value pair mode according to the request weight, wherein the key value is an integer ascending according to the request weight and the starting sequence number, and the value is the position of the address object in a data table;
the storage number of the request address objects is equal to the request weight of the request address;
obtaining the sum of the request weights of all the request address objects until all the request address objects are stored;
step 4) using the sum of the request address object request weights as a base number, taking a random number smaller than the base number, then using the random number to take out a corresponding request address object from the data container in the position of the data table, and then taking out the corresponding request address object, thereby obtaining a specific address of a certain advertisement, wherein the specific address is used as the specific address of the current advertisement;
step 5) acquiring historical selection frequency information of the specific address of the advertisement;
dynamically updating the configuration information in the step 1) based on the historical selection frequency information;
and executing the steps 1) to 4) based on the plurality of specific addresses of the dynamically updated advertisement and the corresponding request weights until the specific address of the advertisement is obtained.
2. The method of claim 1, wherein the request weight is an integer and is at least 1 in step 1).
3. The method for requesting an advertisement from a mobile terminal according to claim 1, wherein dynamically updating the configuration information in step 1) specifically comprises:
matching historical selection frequency information of the specific address of the requested advertisement with the specific addresses of all advertisements and corresponding request weights;
and subtracting the corresponding historical selection times from the corresponding request weight of the specific address of the advertisement to obtain the dynamically updated request weight.
4. An advertisement requesting apparatus of a mobile terminal, comprising:
the mobile terminal comprises a request unit, a processing unit and a processing unit, wherein the request unit is used for detecting whether the configuration information of a request address list is cached or not when a mobile terminal program is started, and if the latest list information is not downloaded;
if the cache exists, detecting whether the configuration information of the request address list needs to be updated or not; if the updating is needed, downloading and updating the latest request address list information, and if the updating is not needed, starting to start the configuration information in the cache, wherein the configuration information is provided with the address list information, and each piece of information comprises a plurality of specific addresses of the advertisements and corresponding request weights;
the address packaging unit is used for traversing the request address list information, packaging each piece of information in the list information into a request address object, and storing the request address object in a data table in the memory according to the sequence;
the weight calculation unit is used for storing the request address object in the data container in a key value pair mode according to the request weight, wherein the key value is an integer ascending according to the request weight and the starting sequence number, and the value is the position of the address object in the data table;
the storage number of the request address objects is equal to the request weight of the request address;
obtaining the sum of the request weights of all the request address objects until all the request address objects are stored;
the advertisement scheduling unit is used for taking the sum of the request weights of the request address objects as a base number, taking a random number smaller than the base number, then taking out the position of a request address object in a data table from the data container by using the random number, and then taking out the corresponding request address object, thereby obtaining the specific address of a certain advertisement, wherein the specific address is taken as the specific address of the current advertisement;
the weight dynamic updating unit is used for acquiring historical selection frequency information of the specific address of the advertisement;
dynamically updating configuration information based on the historical selection frequency information;
and requesting based on the plurality of specific addresses of the dynamically updated advertisement and the corresponding request weights until the specific address of the advertisement is obtained.
5. The apparatus as claimed in claim 4, wherein the request weight is an integer and is at least 1.
6. The apparatus for requesting mobile terminal advertisement according to claim 1, wherein the dynamic weight updating unit is configured to dynamically update configuration information specifically including:
matching historical selection frequency information of the specific address of the requested advertisement with the specific addresses of all advertisements and corresponding request weights;
and subtracting the corresponding historical selection times from the corresponding request weight of the specific address of the advertisement to obtain the dynamically updated request weight.
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| CN104346576A (en) * | 2014-12-01 | 2015-02-11 | 北京奇虎科技有限公司 | Methods for feedback and matching of privilege escalation configuration information as well as corresponding devices |
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| CN101071434A (en) * | 2007-05-14 | 2007-11-14 | 腾讯科技（深圳）有限公司 | User distributing method, device and system for distributed database system |
| CN101198018A (en) * | 2007-12-29 | 2008-06-11 | 腾讯科技（深圳）有限公司 | Method for implementing television advertisement service and advertisement server |
| CN101753444A (en) * | 2009-12-31 | 2010-06-23 | 卓望数码技术（深圳）有限公司 | Method and device for load balancing |
| CN102541655A (en) * | 2010-12-31 | 2012-07-04 | 中国银联股份有限公司 | Method and device for implementing dynamic load balancing |
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| JP2002077211A (en) * | 2000-08-29 | 2002-03-15 | Canon Inc | Information processing equipment, its method and recording medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101071434A (en) * | 2007-05-14 | 2007-11-14 | 腾讯科技（深圳）有限公司 | User distributing method, device and system for distributed database system |
| CN101198018A (en) * | 2007-12-29 | 2008-06-11 | 腾讯科技（深圳）有限公司 | Method for implementing television advertisement service and advertisement server |
| CN101753444A (en) * | 2009-12-31 | 2010-06-23 | 卓望数码技术（深圳）有限公司 | Method and device for load balancing |
| CN102541655A (en) * | 2010-12-31 | 2012-07-04 | 中国银联股份有限公司 | Method and device for implementing dynamic load balancing |
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