CN103886482A - Putting and monitoring system of dynamically-updated automobile advertisements and method thereof - Google Patents
Putting and monitoring system of dynamically-updated automobile advertisements and method thereof Download PDFInfo
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- CN103886482A CN103886482A CN201410077560.7A CN201410077560A CN103886482A CN 103886482 A CN103886482 A CN 103886482A CN 201410077560 A CN201410077560 A CN 201410077560A CN 103886482 A CN103886482 A CN 103886482A
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Abstract
The invention discloses a putting and monitoring system of dynamically-updated automobile advertisements. The putting and monitoring system comprises a wireless dynamic display terminal module, a platform module which is in mutual communication with the wireless dynamic display terminal module, and a cloud center control module which is in mutual communication with the platform module. The content of the advertisements is dynamically acquired from an intelligent platform through the wireless dynamic display terminal module in a wireless communication mode, and the advertisements are played in the modes of dynamic images, texts and the like so that the advertisements on the outer side of an automobile can be dynamically updated.
Description
Technical field
The present invention relates to a kind of input and supervisory system and method for the automotive advertising dynamically updating.
Background technology
Traditional outside advertisement being applied on automobile is in the mode of pasting picture, ad content or picture are pasted or sprayed paint on the rear window downside of automobile or the car body at automobile.The advertisement putting mode of this static state has many shortcomings: first, static post ads content cannot dynamic download be upgraded, and lacks ageing; Secondly, the owner of automobile cannot dynamically select the content of advertisement, lacks interactive and dirigibility; Again, the advertisement of automobile cannot be play different contents according to the band of position of automobile, lacks maneuverability and the specific aim in region.Such as: wish most at its position source of houses 10 kilometer range broadcast advertisements for the food and drink restaurant that is positioned at certain region, other regions beyond this scope are not to be concerned about very much.Finally, the effect of advertisement putting cannot be monitored assessment.Such as: automobile is stopped paying out for a long time in garage and automobile travels in business district 10 hours every days, and the effect of advertisement putting obviously has significant difference.
Summary of the invention
For above-mentioned technological deficiency, the present invention proposes a kind of input and supervisory system and method for the automotive advertising dynamically updating.
In order to solve the problems of the technologies described above, technical scheme of the present invention is as follows:
The input of the automotive advertising dynamically updating and a supervisory system, comprise wireless dynamic display terminal module, the console module intercoming mutually with described wireless dynamic display terminal module and the high in the clouds Central Control Module intercoming mutually with described console module;
Described wireless dynamic display terminal module is obtained the ad data in console module, combining geographic location have for broadcast advertisement, and in real time monitoring record advertisement broadcast information and path data, monitor data is uploaded to console module;
Described console module obtains the ad data in the Central Control Module of high in the clouds according to selecting, and the monitor data of reception is uploaded to high in the clouds Central Control Module;
Described high in the clouds Central Control Module is set up the database of ad content, and advertising database is preserved according to classification of type, and preserves the monitor data that console module uploads and calculate the effect that assessment advertisement is play.
Further, described wireless dynamic display terminal module comprises that terminal CPU control module is connected with described terminal CPU control module and is subject to the dynamic display module of terminal storage module, terminal, terminal wireless transport module and the terminal GPS module of its control.
Further, between described wireless dynamic display terminal module and described console module, adopt bluetooth to carry out radio communication.
The input of the automotive advertising dynamically updating and a method for supervising, comprise the steps:
41) console module and high in the clouds Central Control Module carry out radio communication, select corresponding ad data;
Advertisement in described ad data is corresponding with position, geographic position;
42) wireless dynamic display terminal module and console module carry out wireless telecommunications, by console module, the ad data of downloading from high in the clouds Central Control Module are sent to wireless dynamic display terminal module according to selection;
43) wireless dynamic display terminal module receives ad data, obtains geographic position by GPS module, utilizes this geographic position from ad data, to extract corresponding advertisement and plays;
44) wireless dynamic display terminal module real-time monitoring record advertisement broadcast information and path data, be uploaded to console module by monitor data;
45) console module is uploaded to high in the clouds Central Control Module by the monitor data of reception and stores.
Further, described high in the clouds Central Control Module is set up the database of ad content, and advertising database is preserved according to classification of type, and described high in the clouds Central Control Module calculates assessment to these data after receiving described monitor data.
Further, described step 43) described in wireless dynamic display terminal module according to obtaining geographic position by GPS module the interval time of setting, then utilize the geographic position obtaining at that time from ad data, to extract corresponding advertisement and play.
Further, described wireless dynamic display terminal module is according to obtain the ad data that console module obtains the interval time of setting from console module.
Beneficial effect of the present invention is: dynamically obtain the content of advertisement and with the mode such as dynamic image and text broadcast advertisement in the mode of wireless telecommunications from intelligent platform by wireless dynamic display terminal module, vehicle outer side advertisement can be dynamically updated, and content is also dynamic.Have more ageing and vividness than static post ads; Measure in real time and record by wireless dynamic display terminal module and intelligent platform the monitor data such as time length and the regional extent record of automobile process that each advertisement plays and can be used for advertisement delivery effect assessment; Select to play different advertisements by wireless dynamic display terminal module and GPS positional information, improved regionality and the specific aim of advertisement putting; Allow user to be inclined to and to select different adlines according to personal preference by intelligent platform by App application software.
Accompanying drawing explanation
Fig. 1 is the wireless dynamic display terminal module of the present invention, intelligent platform module and high in the clouds Central Control Module schematic diagram;
Fig. 2 is the wireless dynamic display terminal module detailed maps of the present invention;
Fig. 3 is the wireless dynamic display terminal module principle of work block diagram of the present invention;
Fig. 4 is intelligent platform monitoring module theory diagram of the present invention;
Fig. 5 is that system of the present invention is play different advertisement explanation schematic diagram according to the current location region Dynamic Selection of automobile.
Embodiment
Below in conjunction with the drawings and specific embodiments, the present invention is described further.
A kind of input of the automotive advertising dynamically updating and supervisory system, console module is downloaded or be pushed to ad data from high in the clouds Central Control Module, and the ad data that console module is thrown in needs by wireless communication technique again sends to the advertisement of wireless dynamic display terminal module dynamic play; The data such as the wireless dynamic display terminal module regional extent that also the each advertisement of monitoring record reproduction time length, garage are crossed are in real time for the assessment of advertisement delivery effect; This system also allows user to like and select the dissimilar advertisement of downloading and playing according to individual propensities; And can also play different advertisements according to the current location region Dynamic Selection of automobile.
Shown in Fig. 1 and Fig. 2, a kind of input of the automotive advertising dynamically updating and supervisory system comprise wireless dynamic display terminal module, console module and high in the clouds Central Control Module.Wireless dynamic display terminal module comprises terminal CPU control module, the dynamic display module of terminal, terminal storage module, terminal wireless transport module, terminal power module, terminal GPS module and terminal push control module; Console module comprises platform monitoring module, platform memory module and platform communication module.
The mode of described wireless dynamic display terminal module by wireless telecommunications is from console module Dynamic Acquisition ad data and with the mode broadcast advertisement of dynamic image or text; The time length that the each advertisement of described wireless dynamic display terminal module real time record is play; The regional extent of automobile process is measured and recorded simultaneously to described wireless dynamic display terminal module in real time by GPS module; The regional extent that described wireless dynamic display terminal module is measured in real time according to GPS module selects corresponding advertisement to play from ad data; The monitor data such as time length record and the regional extent record of automobile process that described wireless dynamic display terminal module is play each advertisement by the mode of wireless telecommunications is synchronized to console module.
Described console module obtains ad data by wireless mode from high in the clouds Central Control Module, and the monitor data such as time length record and the regional extent record of automobile process of simultaneously each advertisement being play is synchronized to high in the clouds Central Control Module.
Preferably, described console module can allow user to select the content of the advertisement of playing dissimilar according to personal preference and tendency by App application software; The content of described advertisement comprises word, image and media file etc.; The content of described advertisement can be play in the convenient advertisement for zones of different of the corresponding range and position information of mark; Described intelligent platform comprises smart mobile phone, Intelligent flat computer etc.Described high in the clouds Central Control Module is set up the database of ad content, and advertising database is preserved according to classification of type.Described high in the clouds Central Control Module is preserved advertisement played data record and automobile position data recording and is calculated the effect that assessment advertisement is play.
In actual case, adopt the CC2540 of Texas Instrument (TI) low-power consumption Bluetooth chip development board to realize wireless dynamic display terminal module.14 ADC conversions of the embedded single-chip microcomputer CPU of CC2540 low-power consumption Bluetooth chip ﹑ and 128K internal memory, can build Bluetooth wireless transmission Xi Tong ﹑ CPU control module, memory module, GPS module and key control module easily.
In actual case, the dynamic display module of terminal adopts LED electronical display panel module TBDF400-C16.This LED electronical display panel module has the LED dot matrix of 16*64, can show rich text format and text formatting, and supports picture (JPG/BMP/PNG/GIF) and animation (GIF form).
In actual case, terminal GPS module adopts the ublox band ceramic antenna GPS module of VKEL.This GPS module can be connected with CPU control module and be transmitted position location data by modes such as 232 serial ports.
In actual case, console module adopts iPhone4S mobile phone and iOS7.0.Bluetooth 4.0 that iPhone4S mobile phone is integrated and user APP development library, can build intelligent platform App easily.In employing iOS7.0 development library, SQLite realizes the monitor data such as time length and the regional extent record of automobile process of the each advertisement broadcasting of intelligent platform memory module storage etc.
In actual case, high in the clouds Central Control Module adopts Ali's cloud service platform.Calculating and the assessment of the data storages such as the regional extent that Ali's cloud service platform provides cloud data center and cloud computing service to set up easily to cross in ad content, advertisement reproduction time and garage and advertisement delivery effect.
Shown in Figure 3, wireless dynamic display terminal module principle of work block diagram.
In actual case, user pastes wireless dynamic display terminal module or be placed on rear window the opening power of automobile.The bluetooth communication of wireless dynamic display terminal module and smart mobile phone mate and connect, and from smart mobile phone App, obtain and upgrade advertisement play content.When broadcast advertisement, wireless dynamic display terminal module records is play the advertisement played data such as the time of every advertisement and broadcasting.Wireless dynamic display terminal module starts GPS positioning function testing automobile position, and the automobile automobile position data such as position are at that time recorded and preserved to (such as every 10 minutes) at set intervals.Advertisement played data record and automobile position data recording are kept at the memory module of wireless dynamic display terminal module.And every the time (such as weekly) of one, advertisement played data record and automobile position data recording are synchronized to console module by bluetooth communication.The current location information that wireless dynamic display terminal module is returned according to GPS, calculates and selects the advertisement emphasis in this regional extent to play; Wireless dynamic display terminal module is also play the advertisement that non-region is relevant simultaneously.
In actual case, described automobile position data recording etc. are preserved and are sent with enciphered data form, thus protection individual subscriber privacy.
Shown in Figure 4, intelligent platform monitoring module theory diagram.
In actual case, console module is selected iPhone4S mobile phone and iOS7.0.User opens the App application software on smart mobile phone, and platform monitoring module allows user to select to arrange the content type of broadcast advertisement according to personal interest and hobby.Platform monitoring module allows the user to choose whether down loading updating ad content.If selection down loading updating, platform monitoring module by GPRS from high in the clouds Central Control Module downloads ad content.Ad content is different and inconsistent according to the content type arranging.Platform monitoring module allows user whether the synchronous advertising content upgrading to be arrived to wireless dynamic display terminal module.If selected synchronously, platform monitoring module passes to wireless dynamic display terminal module broadcasting by bluetooth communication renewal ad content and shows.Same platform monitoring module is synchronized to high in the clouds Central Control Module the advertisement played data of wireless dynamic display terminal module stores record and automobile position data recording at set intervals.
High in the clouds Central Control Module is set up the database of ad content, and advertising database is preserved according to classification of type.High in the clouds Central Control Module is preserved advertisement played data record and automobile position data recording and is calculated the effect that assessment advertisement is play.
Shown in Figure 5, system is play different advertisements according to the current location region Dynamic Selection of automobile.
In actual case, the convenient advertisement for zones of different of each AD tagged corresponding range and position information is play.Such as chain eatery " large the southern part of the country ", in the whole nation, 10 city zoness of different have 30 branch, wherein at 3 inner city x of city S, and y, there is branch in tri-regions of z." the large southern part of the country " enterprise wishes to advertise emphatically within the scope of each region, branch.
In actual case, concrete methods of realizing comprises: the positional information that 1, has comprised each branch in " the large southern part of the country " advertising message: city name, area-name etc.; 2, calculate and obtain the region, city, place, position at this automobile place according to GPS information, and inquire about and obtain all advertising listings in this region in this city with " look-up table ".3, replay gained with the relevant advertisement in this region.As same city the same area has advertisement at most, loop play.
The above is only the preferred embodiment of the present invention; it should be pointed out that for those skilled in the art, without departing from the inventive concept of the premise; can also make some improvements and modifications, these improvements and modifications also should be considered as in protection domain of the present invention.
Claims (7)
1. the input of the automotive advertising dynamically updating and supervisory system, it is characterized in that, comprise wireless dynamic display terminal module, the console module intercoming mutually with described wireless dynamic display terminal module and the high in the clouds Central Control Module intercoming mutually with described console module;
Described wireless dynamic display terminal module is obtained the ad data in console module, combining geographic location have for broadcast advertisement, and in real time monitoring record advertisement broadcast information and path data, monitor data is uploaded to console module;
Described console module obtains the ad data in the Central Control Module of high in the clouds according to selecting, and the monitor data of reception is uploaded to high in the clouds Central Control Module;
Described high in the clouds Central Control Module is set up the database of ad content, and advertising database is preserved according to classification of type, and preserves the monitor data that console module uploads and calculate the effect that assessment advertisement is play.
2. the input of a kind of automotive advertising dynamically updating according to claim 1 and supervisory system, it is characterized in that, described wireless dynamic display terminal module comprises that terminal CPU control module is connected with described terminal CPU control module and is subject to the dynamic display module of terminal storage module, terminal, terminal wireless transport module and the terminal GPS module of its control.
3. the input of a kind of automotive advertising dynamically updating according to claim 2 and supervisory system, is characterized in that, between described wireless dynamic display terminal module and described console module, adopts bluetooth to carry out radio communication.
4. the input of the automotive advertising dynamically updating and a method for supervising, is characterized in that, comprises the steps:
41) console module and high in the clouds Central Control Module carry out radio communication, select corresponding ad data;
Advertisement in described ad data is corresponding with position, geographic position;
42) wireless dynamic display terminal module and console module carry out wireless telecommunications, by console module, the ad data of downloading from high in the clouds Central Control Module are sent to wireless dynamic display terminal module according to selection;
43) wireless dynamic display terminal module receives ad data, obtains geographic position by GPS module, utilizes this geographic position from ad data, to extract corresponding advertisement and plays;
44) wireless dynamic display terminal module real-time monitoring record advertisement broadcast information and path data, be uploaded to console module by monitor data;
45) console module is uploaded to high in the clouds Central Control Module by the monitor data of reception and stores.
5. the input of a kind of automotive advertising dynamically updating according to claim 4 and method for supervising, it is characterized in that, described high in the clouds Central Control Module is set up the database of ad content, advertising database is preserved according to classification of type, and described high in the clouds Central Control Module calculates assessment to these data after receiving described monitor data.
6. the input of a kind of automotive advertising dynamically updating according to claim 5 and method for supervising, it is characterized in that, described step 43) described in wireless dynamic display terminal module according to obtaining geographic position by GPS module the interval time of setting, then utilize the geographic position that obtained at that time from ad data, to extract corresponding advertisement and play.
7. the input of a kind of automotive advertising dynamically updating according to claim 6 and method for supervising, is characterized in that, described wireless dynamic display terminal module is according to obtain the ad data that console module obtains the interval time of setting from console module.
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Application publication date: 20140625 |