CN103839407A - System and method for recommending information based on position - Google Patents
System and method for recommending information based on position Download PDFInfo
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- CN103839407A CN103839407A CN201410074149.4A CN201410074149A CN103839407A CN 103839407 A CN103839407 A CN 103839407A CN 201410074149 A CN201410074149 A CN 201410074149A CN 103839407 A CN103839407 A CN 103839407A
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Abstract
The invention relates to a system for recommending information based on the position. The system is at least composed of a vehicle-mounted terminal, an empty vehicle lamp and a background data center, the vehicle-mounted terminal is connected with the empty vehicle lamp to obtain the empty and full load state information, and both-way communication is carried out on the vehicle-mounted terminal and the background data center in a wireless communication mode. When a passenger takes a vehicle the empty vehicle lamp is changed into a full load state from an empty load state, a signal is transmitted to the vehicle-mounted terminal, after the vehicle-mounted terminal receives the signal, namely, the destination of the vehicle taking, this is, time is compared with the stored position information, the recommended content matched with the vehicle taking destination this time is inquired according to the corresponding relation between the position information and the content required to be recommended, and then the recommended content is played to the passenger who takes the vehicle through a display module.
Description
Technical field
The present invention relates to a kind of location-based information recommendation system and method, belong to mobile communication and car networking field.
Background technology
Cover extensively, contact the features such as the frequency is high, passenger's residence time is long owing to having crowd, taxi trade is valued by many advertisers always, and this advertisement form of taxi-cab advertising has also operated for many years.But, there is equally the feature that passenger crowd's randomness is strong in taxi trade, cause advertisement to be difficult to precise positioning customer group, also be difficult to provide more personalized and advertisement targetedly, advertising results are difficult to assessment, more be difficult to promote, and cab-getter's most important feature in fact, be that its behavior of calling a taxi has clear and definite destination, if can make analysis for its destination, more accurate and effective advertisement or other services just can be provided, change the planless input pattern of traditional taxi-cab advertising.
Summary of the invention
Purpose of design: avoid the weak point in background technology, the present invention has designed a kind of location-based information recommendation system and method.
Design proposal: in order to realize above-mentioned purpose of design of the present invention, the location-based information recommendation system of the present invention's design, is at least made up of car-mounted terminal, empty car lamp, background data center.Car-mounted terminal is connected to obtain sky full load condition information with empty car lamp, car-mounted terminal and background data center are by wireless communication mode two-way communication.
Technical scheme 1: car-mounted terminal comprises processor, memory module, wireless communication module, satellite positioning module, display module, load module.Processor is with memory module and wireless communication module is two-way is connected, and satellite positioning module signal output part connects processor signal input end, and display module signal input part connects processor signal output terminal, load module output termination processor input end.
Technical scheme 2: in background data center, store location position information, recommendation information content and user's identity information, and corresponding relation between three; Car-mounted terminal obtains foregoing the regular update of in background data center, storing by wireless communication mode, or obtain the foregoing of storing in background data center by wire transmission mode as the memory device such as data line, flash disk, and regular update keeps synchronizeing with the information of background data center.
In the time that passenger calls a taxi, empty car lamp is become fully loaded from zero load, signal is transferred to car-mounted terminal.Car-mounted terminal receives after this signal, the destination of calling a taxi by this and the positional information of storage are compared, then according to the corresponding relation between positional information, content recommendation and passenger identity, inquiry and the content recommendation that this destination of calling a taxi matches, then play this content recommendation to the passenger that calls a taxi by display module.
Technical scheme 3: on the basis of technical scheme 2, the corresponding relation of described positional information, recommendation information and user identity dynamically updates.When playing after content recommendation to passenger, monitor this passenger's feedback interaction simultaneously, if the content of playing is businessman's reward voucher, can judge by the actual usage rate of the reward voucher of broadcasting the validity of this content recommendation.When passenger's feedback interaction is higher than systemic presupposition value (this preset value can manually be adjusted), illustrate that content recommendation validity is high, by the weight that is related to of this destination of corresponding lifting and passenger identity and this content recommendation (or related category content recommendation), later by this content of more recommendations and related category content.On the contrary, if passenger feeds back interactive lower than systemic presupposition value, illustrate that to recommend validity low, this destination of corresponding reduction and passenger identity and this content recommendation (or related category content recommendation) be related to weight, later by minimizing or completely no longer play this interior perhaps related category content.
Technical scheme 4: the described information content that needs recommendation can be relevant advertising message, the destination of calling a taxi such as passenger is Wangfujing general merchandise, this content recommendation can be the shopping advertisement of Wangfujing general merchandise, or its similar businessman is as the shopping advertisement of Taobao, Jingdone district net.Described to need the information content of recommending can be also information on services, and such as the passenger destination of calling a taxi is hospital, this content recommendation can be registering the online service of this hospital, and help passenger fulfils required service ahead of schedule.
Technical scheme: 5: car-mounted terminal obtains the call a taxi method of destination of passenger and comprises:
Method one, for by the passenger who calls mode chauffeur by cable, after chauffeur success, call system can be sent to car-mounted terminal by this passenger's destination, or is first sent to background data center, then is sent to car-mounted terminal by background data center.
Method two, for by the passenger of the software chauffeur of calling a taxi, the software of calling a taxi after chauffeur success can be sent to car-mounted terminal by this passenger's destination, or is first sent to background data center, then is sent to car-mounted terminal by background data center.
Method three, recruit the passenger of car for direct road, can directly by load module, the destination of the passenger be inputted to car-mounted terminal by taximan or passenger or other third party personnel.
Technical scheme 6: the Intelligent mobile equipment that described car-mounted terminal can be held by passenger, as the replacement such as smart mobile phone, panel computer, now its How It Works is:
In background data center, store location position information, recommendation information content and user's identity information, and corresponding relation between three.Intelligent mobile equipment obtains foregoing the regular update of in background data center, storing by wireless communication mode, or obtain the foregoing of storing in background data center by wire transmission mode as the memory device such as data line, flash disk, and regular update keeps synchronizeing with the information of background data center.
In the time that passenger calls a taxi, the Intelligent mobile equipment that passenger holds obtains the passenger destination of calling a taxi by the method described in technical scheme 5, the destination that this is called a taxi and the positional information of storage are compared, then according to the corresponding relation between positional information, content recommendation and passenger identity, inquiry and the content recommendation that this destination of calling a taxi matches, then play this content recommendation to the passenger that calls a taxi.
The present invention, compared with background technology, provides one can obtain passenger's destination information of calling a taxi, and provides more personalized and advertisement accurately and related service according to this information, has greatly improved the validity of traditional taxi-cab advertising industry.
Brief description of the drawings
Fig. 1 is that the system of a kind of embodiment of the present invention forms schematic diagram.
Fig. 2 is the car-mounted terminal modular structure schematic diagram of a kind of embodiment of the present invention.
Fig. 3 is storage location described in the embodiment of the present invention and the structural representation of recommendation information data.
Fig. 4 is the logical flow chart that obtains and play recommendation information described in the embodiment of the present invention.
Fig. 5 is the logical flow chart of the corresponding relation that dynamically updates positional information, subscriber identity information and recommendation information described in the embodiment of the present invention.
Fig. 6 utilizes described in the embodiment of the present invention 6 Intelligent mobile equipment to replace the operation workflow figure of car-mounted terminal.
Embodiment
Embodiment 1: with reference to accompanying drawing 1-6.A kind of location-based information recommendation system and method, be at least made up of car-mounted terminal 1, empty car lamp 2, background data center 3.Car-mounted terminal 1 is connected to obtain sky full load condition information with empty car lamp 2, and car-mounted terminal 1 passes through wireless communication mode two-way communication with background data center 3.
Car-mounted terminal 1 comprises processor 101, memory module 102, wireless communication module 103, satellite positioning module 104, display module 105, load module 106.Processor 101 is with memory module 102 and wireless communication module 103 is two-way is connected, satellite positioning module 104 signal output parts connect processor 101 signal input parts, display module 105 signal input parts connect processor 101 signal output parts, and load module 106 is exported termination processor 101 input ends.
Embodiment 2: on the basis of embodiment 1, a kind of location-based information recommendation system, its How It Works is: in background data center 3, store location position information, recommendation information content and user's identity information, and corresponding relation between three.Car-mounted terminal 1 obtains foregoing the regular update of storage in background data center 3 by wireless communication mode, or obtain in background data center 3 foregoing of storage by wire transmission mode as the memory device such as data line, flash disk, and regular update keeps synchronizeing with the information of background data center 3.
In the time that passenger calls a taxi, empty car lamp 2 is become fully loaded from zero load, and signal is transferred to car-mounted terminal 1.Car-mounted terminal 1 receives after this signal, the destination of calling a taxi by this and the positional information of storage are compared, then according to the corresponding relation between positional information, content recommendation and passenger identity, inquiry and the content recommendation that this destination of calling a taxi matches, then play this content recommendation to the passenger that calls a taxi by display module 105.
Such as, if show that a passenger repeatedly went to a certain hospital in nearest one week in record, so very possible this passenger has kith and kin at this hospital, this passenger goes to visit a patient, now can recommend florist's shop, the gift shop etc. of this hospital's periphery, facilitate this passenger to buy the common gift of visiting a patient.On the contrary, if have never been to this hospital in this passenger's long term, this time go to hospital to go to seek medical advice, now can recommend the information such as qualification, introduction of this hospital, the service of registering online of this hospital also can be provided, passenger just can be registered in advance on taxi, save Waiting time.
Embodiment 3: the corresponding relation of described positional information, recommendation information and user identity dynamically updates.When playing after content recommendation to passenger, monitor this passenger's feedback interaction simultaneously, if the content of playing is businessman's reward voucher, can judge by the actual usage rate of the reward voucher of broadcasting the validity of this content recommendation.When passenger's feedback interaction is higher than systemic presupposition value (this preset value can manually be adjusted), illustrate that content recommendation validity is high, by the weight that is related to of this destination of corresponding lifting and passenger identity and this content recommendation (or related category content recommendation), later by this content of more recommendations and related category content.On the contrary, if passenger feeds back interactive lower than systemic presupposition value, illustrate that to recommend validity low, this destination of corresponding reduction and passenger identity and this content recommendation (or related category content recommendation) be related to weight, later by minimizing or completely no longer play this interior perhaps related category content.
Embodiment 4: the described information content that needs recommendation can be relevant advertising message, the destination of calling a taxi such as passenger is Wangfujing general merchandise, this content recommendation can be the shopping advertisement of Wangfujing general merchandise, or its similar businessman is as the shopping advertisement of Taobao, Jingdone district net.Described to need the information content of recommending can be also information on services, and such as the passenger destination of calling a taxi is hospital, this content recommendation can be registering the online service of this hospital, and help passenger fulfils required service ahead of schedule.
Embodiment 5: car-mounted terminal 1 obtains the call a taxi method of destination of passenger and comprises:
Method one, for by the passenger who calls mode chauffeur by cable, after chauffeur success, call system can be sent to car-mounted terminal 1 by this passenger's destination, or is first sent to background data center 2, then is sent to car-mounted terminal 1 by background data center 2.
Method two, for by the passenger of the software chauffeur of calling a taxi, the software of calling a taxi after chauffeur success can be sent to car-mounted terminal 1 by this passenger's destination, or is first sent to background data center 2, then is sent to car-mounted terminal 1 by background data center 2.
Method three, recruit the passenger of car for direct road, can directly by load module 106, the destination of the passenger be inputted to car-mounted terminal 1 by taximan or passenger or other third party personnel.
Embodiment 6: the Intelligent mobile equipment that described car-mounted terminal 1 can be held by passenger, as the replacement such as smart mobile phone, panel computer, now its How It Works is:
In background data center 3, store location position information, recommendation information content and user's identity information, and corresponding relation between three.Intelligent mobile equipment obtains foregoing the regular update of storage in background data center 3 by wireless communication mode, or obtain in background data center 3 foregoing of storage by wire transmission mode as the memory device such as data line, flash disk, and regular update keeps synchronizeing with the information of background data center 3.
In the time that passenger calls a taxi, the Intelligent mobile equipment that passenger holds obtains the passenger destination of calling a taxi by the method described in embodiment 5, the destination that this is called a taxi and the positional information of storage are compared, then according to the corresponding relation between positional information, content recommendation and passenger identity, inquiry and the content recommendation that this destination of calling a taxi matches, then play this content recommendation to the passenger that calls a taxi.
It is to be understood that: although above-described embodiment is to the mentality of designing of the present invention detailed text description of contrasting; but these text descriptions; just the simple text of mentality of designing of the present invention is described; instead of restriction to mentality of designing of the present invention; any combination, increase or amendment that does not exceed mentality of designing of the present invention, all should fall within the scope of protection of the present invention.
Claims (6)
1. a location-based information recommendation system, is characterized in that being at least made up of car-mounted terminal (1), empty car lamp (2), background data center (3); Car-mounted terminal (1) is connected to obtain sky full load condition information with empty car lamp (2), and car-mounted terminal (1) passes through wireless communication mode two-way communication with background data center (3); Described car-mounted terminal (1) comprises processor (101), memory module (102), wireless communication module (103), satellite positioning module (104), display module (105), load module (106), processor (101) and memory module (102) and two-way connection of wireless communication module (103), satellite positioning module (104) signal output part connects processor (101) signal input part, display module (105) signal input part connects processor (101) signal output part, load module (106) output termination processor (101) input end.
2. location-based information recommendation system according to claim 1, is characterized in that: in background data center (3), store location position information, recommendation information content and user's identity information, and corresponding relation between three; Car-mounted terminal (1) obtains foregoing the regular update of storage in background data center (3) by wireless communication mode, or obtain the foregoing of storage in background data center (3) by wire transmission mode as the memory device such as data line, flash disk, and regular update keeps synchronizeing with the information of background data center (3);
In the time that passenger calls a taxi, empty car lamp (2) is become fully loaded from zero load, and signal is transferred to car-mounted terminal (1); Car-mounted terminal (1) receives after this signal, the destination of calling a taxi by this and the positional information of storage are compared, then according to the corresponding relation between positional information, content recommendation and passenger identity, inquiry and the content recommendation that this destination of calling a taxi matches, then play this content recommendation to the passenger that calls a taxi by display module (105).
3. location-based information recommendation system according to claim 2, is characterized in that: the corresponding relation of described positional information, recommendation information and user identity dynamically updates; When playing after content recommendation to passenger, monitor this passenger's feedback interaction simultaneously, if the content of playing is businessman's reward voucher, can judge by the actual usage rate of the reward voucher of broadcasting the validity of this content recommendation; When passenger's feedback interaction is higher than systemic presupposition value (this preset value can manually be adjusted), illustrate that content recommendation validity is high, by the weight that is related to of this destination of corresponding lifting and passenger identity and this content recommendation (or related category content recommendation), later by this content of more recommendations and related category content; On the contrary, if passenger feeds back interactive lower than systemic presupposition value, illustrate that to recommend validity low, this destination of corresponding reduction and passenger identity and this content recommendation (or related category content recommendation) be related to weight, later by minimizing or completely no longer play this interior perhaps related category content.
4. location-based information recommendation system according to claim 2, is characterized in that: the described information content that needs recommendation can be relevant advertising message; The described information content that needs recommendation can be also information on services.
5. a method for location-based information recommendation system, is characterized in that: car-mounted terminal (1) obtains the call a taxi method of destination of passenger and comprises:
(1) for by the passenger who calls mode chauffeur by cable, after chauffeur success, call system can be sent out this passenger's destination with identity information and deliver to car-mounted terminal (1), or be first sent to background data center (2), then be sent to car-mounted terminal (1) by background data center (2);
(2) for by the passenger of the software chauffeur of calling a taxi, the software of calling a taxi after chauffeur success can be sent to car-mounted terminal (1) by this passenger's destination and identity information, or be first sent to background data center (2), then be sent to car-mounted terminal (1) by background data center (2);
(3) recruit the passenger of car for direct road, can directly by load module (106), the destination of the passenger be inputted to car-mounted terminal (1) by taximan or passenger or other third party personnel.
6. the method for location-based information recommendation system according to claim 5, is characterized in that: the Intelligent mobile equipment that car-mounted terminal (1) can be held by passenger, and as the replacement such as smart mobile phone, panel computer, now its How It Works is:
In background data center (3), store location position information, recommendation information content and user's identity information, and corresponding relation between three; Intelligent mobile equipment obtains foregoing the regular update of storage in background data center (3) by wireless communication mode, or obtain the foregoing of storage in background data center (3) by wire transmission mode as the memory device such as data line, flash disk, and regular update keeps synchronizeing with the information of background data center (3);
In the time that passenger calls a taxi, the Intelligent mobile equipment that passenger holds obtains the passenger destination of calling a taxi by the method described in claim 5, the destination that this is called a taxi and the positional information of storage are compared, then according to the corresponding relation between positional information, content recommendation and passenger identity, inquiry and the content recommendation that this destination of calling a taxi matches, then play this content recommendation to the passenger that calls a taxi.
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| CN111984855A (en) * | 2019-05-24 | 2020-11-24 | 北京车和家信息技术有限公司 | Information recommendation method and device |
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