CN103854199A - Internet dating platform precise advertisement mail delivery system - Google Patents
Internet dating platform precise advertisement mail delivery system Download PDFInfo
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- CN103854199A CN103854199A CN201210502301.5A CN201210502301A CN103854199A CN 103854199 A CN103854199 A CN 103854199A CN 201210502301 A CN201210502301 A CN 201210502301A CN 103854199 A CN103854199 A CN 103854199A
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- information
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Abstract
The invention relates to an internet dating platform precise advertisement mail delivery system, which is used for providing appropriate product information of cooperation manufacturers according to interests of members to realize precise advertisement marketing. The system comprises a member interest information data storage unit for summing up and recording member interest information such as listening to music, watching movies, reading, doing sports, photographing, travelling, cooking and the like, a member income range data information storage unit for storing and recording the income range data of members, a member living place information storage unit for storing and recording the current living place information of all members in the internet dating platform, a cooperation manufacturer EDM (Email Direct Marketing) information storage system for storing the advertisement mail information made in real time by the cooperation manufacturers contracted with the internet dating platform, and the EDM information pushing system for pushing the advertisement mail information for appropriate members.
Description
Technical field
The present invention relates to network love and marriage field, more particularly, relate to a kind of internet love and marriage platform accurate advertisement mail jettison system and method.
Background technology
Life style when hobby is member's choose friends is occured simultaneously, and is the important component part of network love and marriage platform membership information.Network love and marriage platform has been grasped member's the core information such as hobby, income range, provides possibility for realizing precision marketing input.
Summary of the invention
The technical problem to be solved in the present invention is, current most of love and marriage website does not effectively utilize member's resource information, or just pushes aimlessly the not interested advertising message of some members, loses time, and is easy to offensive.
The scheme that the present invention solves the problems of the technologies described above is, a kind of internet love and marriage platform accurate advertisement mail jettison system is provided, and comprising: member's hobby information data storing unit; Member's income range data information memory unit; Member residence information memory cell; The EDM of cooperation producer information storage system; EDM information transmission system.
Member's hobby information data storing unit, for statistic record member hobby information (listen to the music/see a film/reading/motion/photography/tourism/cooking/cuisines/automobile etc.);
Member's income range data information memory unit, for stored record user's income range data;
Member residence information memory cell, for the current residence of all users of stored record present networks love and marriage platform information;
The EDM of cooperation producer information storage system, the advertisement matter information (EDM----Email Direct Marketing Email Marketing) of formulating in real time for storing the signing cooperation producer of these love and marriage platform;
EDM information transmission system, for the member's advertisement e-mail messages to applicable.
In internet love and marriage platform accurate advertisement mail jettison system of the present invention, user need be registered as these love and marriage platform member, fills in hobby information and residence, income range information; System is pressed EDM cooperation producer industry attributes match member's hobby field, and selects suitable marketing target member with reference to member residence and income range, then carries out corresponding EDM information pushing.
In internet love and marriage platform accurate advertisement mail jettison system of the present invention, EDM information can be notified by system personal letter in station, or directly sends to member EMAIL mailbox.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of internet love and marriage platform accurate advertisement mail jettison system embodiment of the present invention
Fig. 2 is the process flow diagram of internet love and marriage platform accurate advertisement mail jettison system embodiment of the present invention
Embodiment
The present invention carries out advertisement putting targetedly according to information such as user interest hobbies, for user provides how useful life information, also contributes to integrate simultaneously and utilizes member's resource information, has realized the line lower O2O(Online To Offline that reaches the standard grade) information interaction.
As shown in Figure 1, it is the schematic diagram of internet love and marriage platform accurate advertisement mail jettison system embodiment of the present invention, this system is used for realizing accurate advertisement marketing, comprise: member's hobby information data storing unit, for statistic record member hobby information (listen to the music/see a film/reading/motion/photography/tourism/cooking/cuisines/automobile etc.); Member's income range data information memory unit, for stored record user's income range data; Member residence information memory cell, for the current residence of all users of stored record present networks love and marriage platform information; The EDM of cooperation producer information storage system, the advertisement matter information (EDM----Email Direct Marketing, means Email Marketing) of formulating in real time for storing the signing cooperation producer of these love and marriage platform; EDM information transmission system, for the member's advertisement e-mail messages to applicable.
EDM information can be notified by system personal letter in station, or directly sends to member EMAIL mailbox.
As shown in Figure 2, it is the process flow diagram of internet love and marriage platform accurate advertisement mail jettison system embodiment of the present invention, the method is for screening according to member's hobby and residence and income range, select suitable marketing target member, carry out again corresponding EDM information pushing, comprise the following steps:
Member logins after these love and marriage platform, fills in hobby option and the residence, income range information of selecting oneself, freely clicks and whether is ready to receive EDM e-mail messages; System is pressed EDM cooperation producer industry attributes match member's hobby field, and selects suitable marketing target member with reference to member residence and income range; Carry out again corresponding EDM information pushing.
Wherein, user interest hobby option can multiselect, and cooperation producer provides by industry attributes match correspondence the product information that meets member's hobby.
In addition, in the time that program design is integrated, the EDM of cooperation producer page product information can directly be designed to effective link, if platform has been opened on-line payment function, and can rapid payment.
The above be only preferably embodiment of the present invention, but protection scope of the present invention is not limited to this.
Claims (10)
1. an internet love and marriage platform accurate advertisement mail jettison system, for realizing accurate advertisement marketing, is characterized in that, comprising:
Member's hobby information data storing unit, for statistic record member hobby information (listen to the music/see a film/reading/motion/photography/tourism/cooking/cuisines/automobile etc.);
Member's income range data information memory unit, for stored record user's income range data;
Member residence information memory cell, for the current residence of all users of stored record present networks love and marriage platform information;
The EDM of cooperation producer information storage system, the advertisement matter information (EDM----Email Direct Marketing Email Marketing) of formulating for storing the signing cooperation producer of these love and marriage platform;
EDM information transmission system, for the member's advertisement e-mail messages to applicable.
2. internet love and marriage platform accurate advertisement mail jettison system according to claim 1, it is characterized in that, user need be registered as these love and marriage platform member, the main aim of native system is to carry out advertisement putting targetedly according to information such as user interest hobbies, for user provides how useful life information.
3. according to the internet love and marriage platform accurate advertisement mail jettison system described in any one in claim 1-2, it is characterized in that, user can free selective reception or the non-receiving system EDM advertisement matter information of throwing in.
4. according to the internet love and marriage platform accurate advertisement mail jettison system described in claim 3, it is characterized in that, this platform user hobby information column is set to options, and this platform can provide at present and exceed 30 large class hobby options (listen to the music/see a film/see TV/reading/motion/photography/tourism/singing/automobile/decoration room/collection/shopping online/online game/electronic product/cooking/do shopping/drink coffee/cuisines/speculation in stocks/fashion/gardening/fine arts/politics/lottery ticket/sample wine/dance/drama/tea ceremony/science/volunteer activity).
5. according to the internet love and marriage platform accurate advertisement mail jettison system described in claim 4, it is characterized in that, can multiselect when each user fills in hobby.
6. according to the internet love and marriage platform accurate advertisement mail jettison system described in any one in claim 1-5, it is characterized in that, user need to fill in residence accurately.
7. according to the internet love and marriage platform accurate advertisement mail jettison system described in any one in claim 1-6, it is characterized in that, user need to fill in correct income range.
8. an internet love and marriage platform accurate advertisement mail jettison system, it is characterized in that, member's hobby scope is mated by industry attribute domain classification in cooperation producer (dining room signing with these love and marriage platform, travel agency, movie theatre etc.), and corresponding EDM information is provided.
9. internet love and marriage platform accurate advertisement mail jettison system according to claim 8, it is characterized in that, cooperation producer can screen with reference to member's hobby and residence and income range, selects suitable marketing target member, then carries out corresponding EDM information pushing.
10. internet love and marriage platform accurate advertisement mail jettison system according to claim 9, is characterized in that, EDM pushes mode can be divided into system personal letter notice in station, or directly sends to member EMAIL mailbox.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210502301.5A CN103854199A (en) | 2012-11-30 | 2012-11-30 | Internet dating platform precise advertisement mail delivery system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210502301.5A CN103854199A (en) | 2012-11-30 | 2012-11-30 | Internet dating platform precise advertisement mail delivery system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103854199A true CN103854199A (en) | 2014-06-11 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201210502301.5A Pending CN103854199A (en) | 2012-11-30 | 2012-11-30 | Internet dating platform precise advertisement mail delivery system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103854199A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104766227A (en) * | 2015-04-16 | 2015-07-08 | 王方淇 | Information pushing method and device |
| CN108429666A (en) * | 2017-02-13 | 2018-08-21 | 南京侨拓信息科技有限公司 | One kind is from media management system |
| CN108734487A (en) * | 2017-04-17 | 2018-11-02 | 增长引擎（深圳）科技有限公司 | Method and system based on the precision marketing of instant messaging in station |
-
2012
- 2012-11-30 CN CN201210502301.5A patent/CN103854199A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104766227A (en) * | 2015-04-16 | 2015-07-08 | 王方淇 | Information pushing method and device |
| CN104766227B (en) * | 2015-04-16 | 2019-03-12 | 王方淇 | A kind of information-pushing method and device |
| CN108429666A (en) * | 2017-02-13 | 2018-08-21 | 南京侨拓信息科技有限公司 | One kind is from media management system |
| CN108734487A (en) * | 2017-04-17 | 2018-11-02 | 增长引擎（深圳）科技有限公司 | Method and system based on the precision marketing of instant messaging in station |
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| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20140611 |