CN103702146B - Digital television service performance regulation and control method, device and digital TV terminal - Google Patents
Digital television service performance regulation and control method, device and digital TV terminal Download PDFInfo
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Abstract
The present invention relates to digital TV field, method, device and digital TV terminal are regulated and controled in particular to digital television service performance.The digital television service performance regulates and controls method, including：Regulatory factor is analyzed, data are regulated, the regulation and control data include：Regulatory factor, multiple alternative satisfaction ratios of correspondence regulatory factor, multiple alternative importance ratios of correspondence regulatory factor；Multiple digital TV terminals are analyzed according to the gathered data of the regulation and control data acquisition, digital television service value is obtained, for adjustment digital television service performance；The digital television service value includes：The satisfaction ratio and importance ratio of each regulatory factor.Digital television service performance that the present invention is provided regulation and control method, device and digital TV terminal, the digital service value drawn make digital service performance more rationalize, scientific closer to the individual demand of digital cable customers.
Description
Technical field
The present invention relates to digital TV field, method, device sum are regulated and controled in particular to digital television service performance
Word television terminal.
Background technology
At present, DTV is by building collection public dissemination, government affairs publicity, government emergency early warning, information service, culture joy
The happy propagation platform being integrated, has provided the user high-level multimedia domestic information terminal and brand-new television experience.And according to
Integration of three networks embodiment related request, increase bidirectional network Transformation progress, progressively build one be filled sufficient integration of three networks business will
It is asking, broadband, merge, can interconnect, digital home's integrated information network with high confidence level can be managed, skill is embodied substantially
Art is advanced, broadband high-speed, safe and reliable, wide coverage, can bearing multimedia business the features such as, except providing the user tradition
TV programme, can also carry out multi-functional data business, data are provided for the enterprises and institutions such as government and industry and commerce, the tax, bank
The business services such as private network, high-speed Internet access, video conference, video regulation and control, information data center.From future developing trend
See, all kinds of business that digital home services are carried out include the integrated services such as video, data, voice, multimedia messages, are mainly used in
Meet future home user individual and synthesization demand.Divide from business tine, future digital home services business is mainly wrapped
Include entertainment service class, personal consumption service class and community's public service class business.
But, above-mentioned digital television service business is only to be taken from the angle of service provider from service content, enhancing is increased
It is engaged in improving service performance in terms of diversification, synthesization, there is deviation between the actual demand that the service and user provided is provided.
The content of the invention
It is an object of the invention to provide a kind of digital television service performance regulation and control method, device and digital TV terminal,
For solving the problem of digital television service performance lacks customer demand feedback and customer satisfaction feedback.
Regulate and control method the embodiments of the invention provide a kind of digital television service performance, including：
Regulatory factor is analyzed, data are regulated, the regulation and control data include：Regulatory factor, correspondence regulation and control because
Multiple alternative satisfaction ratios, the multiple alternative importance ratios of correspondence regulatory factor of son；
Multiple digital TV terminals are analyzed according to the gathered data of the regulation and control data acquisition, DTV is obtained
Service value, for adjustment digital television service performance；The digital television service value includes：The satisfaction of each regulatory factor
Degree ratio and importance ratio.
In certain embodiments, it is preferred that described that regulatory factor progress analysis is included：Obtain the regulatory factor；Root
The satisfaction and importance allocation proportion of regulatory factor are analyzed according to pro rate rule.
In certain embodiments, it is preferred that described to collection number of multiple digital TV terminals according to regulation and control data acquisition
Include according to analysis is carried out：Obtain the gathered data；Adopted using structural equation model and/or partial least-squares regression method to described
Collection data are analyzed.
In certain embodiments, it is preferred that it is described to multiple digital TV terminals according to the regulation and control data acquisition
After gathered data is analyzed, the digital television service performance regulation and control method also includes：Correct the weight of the regulatory factor
The service weight of regulatory factor is formed, for adjustment digital television service performance.
In certain embodiments, the service weight of the weight formation regulatory factor of the amendment regulatory factor includes：
Obtain the weight of the regulatory factor；According to each regulatory factor in the gathered data selected satisfaction ratio and by
The importance ratio of choosing, the weight to the regulatory factor is modified.
The embodiment of the present invention additionally provides a kind of DTV clothes for regulating and controlling method using the digital television service performance
Business performance regulation device, including：
First analysis module, for analyzing regulatory factor, is regulated data, the regulation and control data include：Adjust
Control the factor, multiple alternative satisfaction ratios of correspondence regulatory factor, multiple alternative importance ratios of correspondence regulatory factor；
Second analysis module, for being carried out to multiple digital TV terminals according to the gathered data of the regulation and control data acquisition
Analysis, obtains digital television service value, for adjustment digital television service performance；The digital television service value includes：Each
The satisfaction ratio and importance ratio of the regulatory factor.
In certain embodiments, it is preferably, first analysis module includes：Regulatory factor acquiring unit, for obtaining
The regulatory factor；First analytic unit, for being distributed according to pro rate rule the satisfaction and importance of regulatory factor
Proportion grading；
In certain embodiments, it is preferably, second analysis module includes：Gathered data acquiring unit, for obtaining
The gathered data；Second analytic unit, for utilizing structural equation model and/or partial least-squares regression method to the collection
Data are analyzed.
In certain embodiments, it is preferably, digital television service performance regulation device also includes：Correcting module, for repairing
The service weight of the weight formation regulatory factor of just described regulatory factor, for adjustment digital television service performance.
In certain embodiments, it is preferably, the correcting module includes：Weight Acquisition unit, for obtaining the regulation and control
The weight of the factor；Amending unit, for the selected satisfaction ratio according to each regulatory factor in the gathered data and
Selected importance ratio, the weight to the regulatory factor is modified.
A kind of digital TV terminal is additionally provided in the embodiment of the present invention, including：
Collector, its first signal output part is connected with the signal output part of set top box, and its input is controlled with outside
The signal output part of device is connected, and for regulation and control data to be conveyed into the signal output part of set top box, and receives peripheral control unit
The selection signal of the signal input part input correspondence regulation and control data；
Process chip, it is used to analyze the selection signal, obtains gathered data, supply out.
The embodiment of the present invention is regulated data by analyzing regulatory factor, and to multiple digital TV terminals
Analyzed according to the gathered data of regulation and control data acquisition, obtain digital television service value.Because digital TV terminal is towards wide
Large user, therefore the data of digital TV terminal collection are actual feedbacks that user uses, so, the digital service value drawn is more
Press close to the individual demand of digital cable customers, digital service performance is more rationalized, scientific.
Brief description of the drawings
Fig. 1 is the flow chart of digital television service performance regulation and control method in one embodiment of the invention；
Fig. 2 is the structured flowchart of digital television service performance regulation device in one embodiment of the invention；
Fig. 3 is the graph of a relation between regulatory factor in one embodiment of the invention.
Embodiment
Describe the present invention in detail below with reference to accompanying drawing and in conjunction with the embodiments.It should be noted that not conflicting
In the case of, the feature in embodiment and embodiment in the application can be mutually combined.
In view of digital cable customers are mutually tied to demand, the satisfaction of digital television service with existing digital television service
Close, form the digital television service performance closer to user's request, the embodiments of the invention provide a kind of digital television service
Method, device and digital TV terminal can be regulated and controled, be specially：
A kind of digital television service performance regulates and controls method, including：
Regulatory factor is analyzed, data are regulated, regulation and control data include：Regulatory factor, correspondingly regulatory factor
Multiple alternative importance ratios of multiple alternative satisfaction ratios, correspondence regulatory factor；
Multiple digital TV terminals are analyzed according to the gathered data of regulation and control data acquisition, digital television service is obtained
Value, for adjustment digital television service performance；Digital television service value includes：The satisfaction ratio of each regulatory factor and important
Degree ratio.
The above method can be applied on an independent server, and the server can be an equipment, and its is integrated to connect
Receive module, processing module, output module；The server can depart from independently to be deposited in digital TV terminal, digital television service end
It can also carried out with digital TV terminal integrated or integrated with the progress of digital television service end.
Regulate and control the digital television service performance regulation device of method using digital television service performance, including：
First analysis module, for analyzing regulatory factor, is regulated data, regulation and control data include：Regulation and control because
Son, multiple alternative satisfaction ratios of correspondence regulatory factor, multiple alternative importance ratios of correspondence regulatory factor；
Second analysis module, for being divided according to the gathered data of regulation and control data acquisition multiple digital TV terminals
Analysis, obtains digital television service value, for adjustment digital television service performance；Digital television service value includes：Each regulation and control because
The satisfaction ratio and importance ratio of son.
The digital TV terminal being directed to, including：
Collector, its first signal output part is connected with the signal output part of set top box, and its input is controlled with outside
The signal output part of device is connected, and for regulation and control data to be conveyed into the signal output part of set top box, and receives peripheral control unit
The selection signal of signal input part input correspondence regulation and control data；
Process chip, it is used to analyze selection signal, obtains gathered data, supply out.
By analyzing regulatory factor, data are regulated, and to multiple digital TV terminals according to regulation and control data
The gathered data of collection is analyzed, and obtains digital television service value.Because digital TV terminal is towards users, therefore count
The data of word television terminal collection are the actual feedbacks that user uses, so, the digital service value drawn is closer to DTV
The individual demand of user, makes digital service performance more rationalize, scientific.
It is described in detail below by embodiment：
A kind of digital television service performance regulates and controls method, and such as Fig. 1 is shown, including：
Step 101, regulatory factor is obtained；
The controlling elements can be combined to digital television service performance by digital television service end according to digital television service
Improvement draw.
Analyzed in view of digital television service end and obtain influenceing digital home services quality mainly there are three factors：1. have
Shape environmental quality；2. interactive quality, main to include two aspects：One is man-machine interaction；Two be Health For All quality.3. result matter
Amount, mainly reflects in terms of the quality two under the price under given quality and given price.Therefore, digital television service end is tied
The various services of digital television service end offer and the Various types of data of daily regulation and control are provided, regulatory factor is generated：Signal stabilization, signal
Smoothness, real-time update, account number safety, business are various, signal comfortableness, signal compatibility, to outside control reaction, service platform
Ease for operation, service platform degree of flexibility, acquisition of information complexity, service item responsiveness, personnel service's promptness, area
Domain convenient for servicing, information on services are obtained under complexity, attendant's responsiveness, attendant's quality, given quality
Price, the quality under given price, total satisfaction, the satisfaction compared with expecting, the satisfaction compared with similar service.Its
In, as shown in figure 3, signal stabilization, signal smoothness, real-time update, account number safety, business are various, signal comfortableness, signal compatibility
Belong to tangible environmental quality；The reaction of outside control, service platform ease for operation, service platform degree of flexibility, information are obtained
Complexity, service item responsiveness is taken to belong to human-machine interaction quality；Personnel service's promptness, regional service convenience,
Information on services obtains complexity, attendant's responsiveness, attendant's quality and belongs to Health For All quality；Given quality
Under price, the quality under given price belong to outcome quality；By tangible environmental quality, human-machine interaction quality, Health For All matter
Amount, outcome quality is combined can form overall quality of service, i.e. total satisfaction, the satisfaction compared with expecting, with similar clothes
The satisfaction that business is compared, more comprehensive digital television service performance regulatory factor.
Step 103, the satisfaction and importance allocation proportion of regulatory factor are analyzed according to pro rate rule, obtained
To regulation and control data；
Regulation and control data include：Regulatory factor, correspondingly multiple alternative satisfaction ratios of regulatory factor, correspondingly regulatory factor
Multiple alternative importance ratios；
Pro rate rule generally crosses over 0%-100%, and 0%-100% is distributed equally as needed.
Satisfaction means satisfaction of the digital cable customers to digital television service, and attention degree can be weighed not
Importance of the same digital television service in user's use, can more fully consider the impression of client.
Step 105, gathered data is obtained；
Gathered data comes from digital TV terminal, and digital TV terminal shows visitor by display or other presentation modes
Regulation and control data are selected, fed back by family by client according to autoscopia.Such as：The satisfaction of fluency is 90%, important journey
Degree 90%；Real-time update satisfaction 20%, significance level 80% etc..
The generation of the gathered data relies on digital TV terminal, and the digital TV terminal includes：Collector, its first signal
Output end is connected with the signal output part of set top box, and its input is connected with the signal output part of peripheral control unit, is used for
Regulation and control data are conveyed to the signal output part of set top box, and receive peripheral control unit signal input part input correspondence regulation and control data
Selection signal；Process chip, it is used to analyze selection signal, obtains gathered data, supply out.
Step 107, gathered data is analyzed using structural equation model and/or partial least-squares regression method, obtained
Digital television service value, for adjustment digital television service performance.
Digital television service value includes：The satisfaction ratio and importance ratio of each regulatory factor.
Structural equation model, partial least-squares regression method are more ripe data processing methods, pass through the processing energy
It is enough that accurately data are analyzed, the proportion of each regulatory factor is obtained, and each regulatory factor upper level regulates and controls element
Proportion, and then draw reasonable, accurate, science digital television service value.
Step 109, the weight of regulatory factor is obtained；
The regulatory factor weight can be obtained from digital television service end, and the regulatory factor weight is based primarily upon DTV
The Research Emphasis of service end, self-defined business emphasis are determined.Just because of being determined based on these factors, DTV use is had neither part nor lot in
, there is deviation unavoidably in family demand, or even can run in the opposite direction, so, the weight is corrected, is on the one hand repaiied beneficial to digital television service end
Positive service performance, on the other hand, R＆D intensity, Research Emphasis is corrected beneficial to digital television service end.
Step 111, the selected satisfaction ratio and selected importance according to each regulatory factor in gathered data
Ratio, the weight to regulatory factor is modified, and forms the service weight of regulatory factor, for adjustment digital television service performance.
Just because of being determined based on these factors, digital cable customers demand is had neither part nor lot in, occurs deviation unavoidably, or even can carry on the back
Road and speed, so, correct the weight, on the one hand beneficial to digital television service end correct service performance, on the other hand, beneficial to numeral
TV service end amendment R＆D intensity, Research Emphasis.
Above-mentioned digital television service performance regulation and control method can be implemented using following device, see Fig. 2, shown：
First analysis module 01, for analyzing regulatory factor, is regulated data, regulation and control data include：Regulation and control
The factor, multiple alternative satisfaction ratios of correspondence regulatory factor, multiple alternative importance ratios of correspondence regulatory factor；
Second analysis module 02, for being divided according to the gathered data of regulation and control data acquisition multiple digital TV terminals
Analysis, obtains digital television service value, for adjustment digital television service performance；Digital television service value includes：Each regulation and control because
The satisfaction ratio and importance ratio of son.
It is preferred that, the first analysis module includes：Regulatory factor acquiring unit, for obtaining regulatory factor；First analysis is single
Member, for being analyzed according to pro rate rule the satisfaction and importance allocation proportion of regulatory factor；
It is preferred that, the second analysis module includes：Gathered data acquiring unit, for obtaining gathered data；Second analysis is single
Member, for being analyzed using structural equation model and/or partial least-squares regression method gathered data.
It is preferred that, the device also includes：Correcting module, the service of the weight formation regulatory factor for correcting regulatory factor
Weight, for adjustment digital television service performance.
The correcting module is preferably included：Weight Acquisition unit, the weight for obtaining regulatory factor；Amending unit, is used for
According to the selected satisfaction ratio and selected importance ratio of each regulatory factor in gathered data, to regulatory factor
Weight is modified.
Digital TV terminal wherein mentioned above includes：
Collector, its first signal output part is connected with the signal output part of set top box, and its input is controlled with outside
The signal output part of device is connected, and for regulation and control data to be conveyed into the signal output part of set top box, and receives peripheral control unit
The selection signal of signal input part input correspondence regulation and control data；
Process chip, it is used to analyze selection signal, obtains gathered data, supply out.
The various data transfers being related in the present invention can be carried out by wireless signal or cable or optical cable, therefore, three
Between can use wireless connection, cable or optical cable connection.
Digital TV terminal its towards users, it is basic to set up with set top box, communications protocol is set up with set top box.
In addition, for the device in order to analyze determination digital television service value closer to standard value, eye can also be set
Dynamic instrument tracker, to record eye movement and fixation time, and eye movement and fixation time is shared with the second analysis module；
Second analysis module obtains eye movement and fixation time from eye tracker tracker, and according to eye movement, fixation time amendment
Digital television service value.
Eye is dynamic to be followed the trail of, and is referred to the position of the blinkpunkt by measuring eyes or the motion of eyeball opposing headers and is realized pair
It is oculomotor to follow the trail of.Eye tracker is a kind of a kind of equipment for being capable of tracking measurement eyeball position and Eyeball motion information, extensively
Applied to sighting device, psychology, cognitive linguistics research.The eye tracker tracker applied herein passes through video capture equipment
To obtain the position of eyes.
The amendment of digital television service value is based on user to digital home terminal actual response, as a result more accurate, science
According to stronger.
In addition, in order to allow the digital television service value that the analysis of the second analysis module is determined closer to standard value, device is also set
Timer is put, to record the operating time of outside control, and the operating time is shared with the second analysis module；Second analysis module
The operating time is obtained from timer, and digital television service value is corrected according to the operating time.
This method is also the method for correcting digital television service value, and this method uses a certain traffic item by gathering user
Mesh or between two business items conversion or other operation time differences digital television service value is modified in a quantitative manner,
As a result it is more accurate.
The digital television service performance regulation device of the present invention possesses following advantage：
Because digital home services are compared with traditional services pattern, convenience, promptness and personalization etc. are more noted
Factor.How to reach that the effect will turn into digital home's production there is provided convenient, the safe and efficient service for making both parties be satisfied with
One of developing key issue of industry.And simply by improving service item scope, the interactive of outreach waits measure
Only rest in the improved aspect in digital television service end, really need to have no and directly contact with actual user, therefore, this hair
The bright regulatory factor in terms of tangible quality, interactive quality and procedure quality three, gathers the selection of digital TV terminal respective items,
To fully demonstrate the service feature of digital home, the demand that consumer consumes to digital home services is embodied.
Moreover, carrying out positive research using the customer quality perception analysis such as eye tracker, timer experimental technique, collection makes
True Data in user's practical application, to the further amendment of digital television service value, improves the accurate of digital television service value
Property, science.
The preferred embodiments of the present invention are these are only, are not intended to limit the invention, for those skilled in the art
For member, the present invention can have various modifications and variations.Any modification within the spirit and principles of the invention, being made,
Equivalent substitution, improvement etc., should be included in the scope of the protection.
Claims (8)
1. a kind of digital television service performance regulates and controls method, it is characterised in that including：
Regulatory factor is analyzed, data are regulated, the regulation and control data include：Regulatory factor, correspondingly regulatory factor
Multiple alternative importance ratios of multiple alternative satisfaction ratios, correspondence regulatory factor；
Multiple digital TV terminals are analyzed according to the gathered data of the regulation and control data acquisition, digital television service is obtained
Value, for adjustment digital television service performance；The digital television service value includes：The satisfaction ratio of each regulatory factor
Example and importance ratio；
The weight of regulatory factor is modified according to the satisfaction ratio and importance ratio of the regulatory factor, regulation and control are formed
The service weight of the factor, for adjustment digital television service performance.
2. digital television service performance according to claim 1 regulates and controls method, it is characterised in that described that regulatory factor is entered
Row analysis includes：
Obtain the regulatory factor；
The satisfaction and importance allocation proportion of regulatory factor are analyzed according to pro rate rule.
3. digital television service performance according to claim 1 regulates and controls method, it is characterised in that described to multiple numeral electricity
Carrying out analysis according to the gathered data of regulation and control data acquisition depending on terminal includes：
Obtain the gathered data；
The gathered data is analyzed using structural equation model and/or partial least-squares regression method.
4. digital television service performance according to claim 1 regulates and controls method, it is characterised in that described according to the regulation and control
The satisfaction ratio and importance ratio of the factor are modified to the weight of regulatory factor, form the service weight bag of regulatory factor
Include：
Obtain the weight of the regulatory factor；
According to the selected satisfaction ratio and selected importance ratio of each regulatory factor in the gathered data, to institute
The weight for stating regulatory factor is modified.
5. digital television service performance described in any one regulates and controls the digital television service of method in a kind of use claim 1-4
Performance regulation device, it is characterised in that including：
First analysis module, for analyzing regulatory factor, is regulated data, the regulation and control data include：Regulation and control because
Son, multiple alternative satisfaction ratios of correspondence regulatory factor, multiple alternative importance ratios of correspondence regulatory factor；
Second analysis module, for being divided according to the gathered data of the regulation and control data acquisition multiple digital TV terminals
Analysis, obtains digital television service value, for adjustment digital television service performance；The digital television service value includes：Each institute
State the satisfaction ratio and importance ratio of regulatory factor；
Correcting module, is carried out for the satisfaction ratio and importance ratio according to the regulatory factor to the weight of regulatory factor
Amendment, forms the service weight of regulatory factor, for adjustment digital television service performance.
6. digital television service performance regulation device according to claim 5, it is characterised in that
First analysis module includes：Regulatory factor acquiring unit, for obtaining the regulatory factor；First analytic unit,
For being analyzed according to pro rate rule the satisfaction and importance allocation proportion of regulatory factor；
And/or,
Second analysis module includes：Gathered data acquiring unit, for obtaining the gathered data；Second analytic unit,
For being analyzed using structural equation model and/or partial least-squares regression method the gathered data.
7. digital television service performance regulation device according to claim 5, it is characterised in that the correcting module bag
Include：
Weight Acquisition unit, the weight for obtaining the regulatory factor；
Amending unit, for the selected satisfaction ratio according to each regulatory factor in the gathered data and selected weight
Ratio is spent, the weight to the regulatory factor is modified.
8. the DTV of digital television service performance regulation and control method is whole described in any one in a kind of application claim 1-4
End, it is characterised in that including：
Collector, its first signal output part is connected with the signal output part of set top box, its input and peripheral control unit
Signal output part is connected, and for regulation and control data to be conveyed into the signal output part of set top box, and receives peripheral control unit signal
The selection signal of the input input correspondence regulation and control data；
Process chip, it is used to analyze the selection signal, obtains gathered data, supply out.
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| US8782681B2 (en) * | 2007-03-08 | 2014-07-15 | The Nielsen Company (Us), Llc | Method and system for rating media and events in media based on physiological data |
| CN101883250A (en) * | 2010-05-31 | 2010-11-10 | 中山大学 | Method and set-top box for digital television program evaluation |
| CN101959079A (en) * | 2010-06-30 | 2011-01-26 | 中山大学 | Availability testing method based on set-top box |
| CN101883292A (en) * | 2010-06-30 | 2010-11-10 | 中山大学 | System and method for testing digital television interactive service availability |
| CN103077177B (en) * | 2012-08-28 | 2016-01-20 | 华南理工大学 | A kind of Web service fuzzy Q oS system of selection of merging expert opinion and user preference |
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