CN103686373A - Advertisement embedding system and method thereof - Google Patents

Advertisement embedding system and method thereof Download PDF

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Publication number
CN103686373A
CN103686373A CN201210518223.8A CN201210518223A CN103686373A CN 103686373 A CN103686373 A CN 103686373A CN 201210518223 A CN201210518223 A CN 201210518223A CN 103686373 A CN103686373 A CN 103686373A
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China
Prior art keywords
digital television
media
data
digital
signal
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CN201210518223.8A
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Chinese (zh)
Inventor
陈静芳
张嘉祥
周泽民
黄珮雯
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Institute for Information Industry
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Institute for Information Industry
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving MPEG packets from an IP network
    • H04N21/4383Accessing a communication channel
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44209Monitoring of downstream path of the transmission network originating from a server, e.g. bandwidth variations of a wireless network
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The invention relates to an advertisement embedding system and a method thereof. The system comprises a media providing module and digital television equipment. The media providing module is used for providing at least one piece of advertisement media data. The digital television equipment comprises a digital signal receiving unit, a detecting unit and a processing unit, wherein the digital signal receiving unit receives a digital television signal, and the detecting unit detects the strength of the digital television signal. The processing unit is connected with the digital signal receiving unit and the detecting unit, and when the strength of the digital television signal detected by the detecting unit is smaller than a default value, the processing unit switches the media source of the digital television equipment from the digital signal receiving unit to the media providing module so as to obtain at least one piece of advertisement media data.

Description

Advertisement embedded system and method thereof
Technical field
The present invention relates to a kind of advertisement embedded system and method thereof, particularly relate to a kind of faintly or while interrupting at digital television signal, advertisement embedded system and the method thereof of advertising media's data is provided in time.
Background technology
Along with popularizing of Digital Television, the demand of the digital television receiving apparatus such as box on teaching machine (Set Top Box, STB) or Digital Television is also more and more higher.In general, digital television receiving apparatus is mainly for the digital television signal to received, to carry out the processing such as filtering, demodulation, solution multiplex (MUX) and decompression, the content of TV program of being broadcasted to rebuild TV station, and then provide user to view and admire.
At present, in existing known technology, mainly can be divided into the advertisement broadcast mode of following several classes: as US2007/0250856, US7080078, US2006/0253330 and US7647609, mainly to carry out broadcast advertisement according to network condition, but and not mentioned when the network reception situation advertisement broadcast mode in when shakiness; In US6738978, be advertisement to be used as to general program playing.It in US6918084, is only the arrangement mode of explanation advertisement, the undeclared point on opportunity of advertisement insertion and advertisement being play at which kind of time point, it as for US2008/0307454, is the design of broadcasting as advertisement with digital Network Television platform (IPTV), when network signal is faint, solution is not proposed.In addition, in US2081264, be only that the new advertisement that explanation spacing changes highlights mode, also or the US7848765 of region advertisement is provided, more there is detecting advertisement point with the prior aries such as US2009/0307732 of insertion of advertising, yet, in above-mentioned relevant technology contents, and the related content that receives of the insertion point of the undeclared advertisement mainly disclosing as the present invention and selecting while the upgrading advertisement pipeline that can normally receive.
General digital multimedia video-audio data, it is all the video-audio signal that image, sound and captions have been merged, therefore, the digital multimedia video-audio data that Digital Television (or on machine box) provides will be also to download after the video-audio signal of digital multimedia video-audio data to service host request, then play to user and view and admire.But, playing each film or program all needs to transmit by network signal of video signal, voice signal and the caption signal of digital multimedia video-audio data, wherein the archives size of signal of video signal is often very large, therefore downloading digital multimedia video-audio data all needs no small network traffics, consume a large amount of frequency ranges, affect overall data transmission efficiency, and the phenomenon that is often accompanied by disconnected news or weak output signal produces, and at the same time, user just can only see the picture of stagnating, or without the state of picture.
Summary of the invention
The invention provides a kind of advertisement embedded system and method thereof, while presenting the state of weak output signal or no signal with the digital television signal in transmission, switch the source of Digital Media, broadcast advertising media's data.
The object of the invention to solve the technical problems realizes by the following technical solutions.The advertisement embedded system proposing according to the present invention, it comprises: media provide module, in order at least one advertising media's data to be provided; And digital television devices, comprising: digital signal reception unit, receiving digital television signal; Detecting unit, detects the power of this digital television signal; And processing unit, connect this digital signal reception unit and this detecting unit, when the intensity of this digital television signal of detecting when this detecting unit is less than a default value, this processing unit is derived from this digital signal reception unit by the media of this digital television devices and is switched to these media module is provided, to obtain this at least one advertising media's data.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
Aforesaid advertisement embedded system, wherein this processing unit also comprises preloaded image, with when this digital television signal is faint, this Digital Television signal of video signal that pre-download is not play.
Aforesaid advertisement embedded system, wherein this digital television devices also comprises buffer unit, this Digital Television signal of video signal of not playing to store pre-download.
Aforesaid advertisement embedded system, wherein this digital television devices also comprises networked devices, so that this digital television devices is able to be connected to digital television server by this networked devices, to obtain this digital television signal.
Aforesaid advertisement embedded system, this digital television devices box on built-in teaching machine also wherein, these media provide module, this digital signal reception unit and this processing unit to be arranged on this teaching machine in box.
Aforesaid advertisement embedded system, wherein this digital television devices also comprises display unit, this display unit is television set, and this television set external connection is to this processing unit of box on this teaching machine.
Aforesaid advertisement embedded system, wherein this digital television devices is web-enabled digital television.
Aforesaid advertisement embedded system, wherein this digital television signal providing from a plurality of television stations is provided via wired or wireless network in this digital signal reception unit.
Aforesaid advertisement embedded system, wherein these media provide module to comprise data receiver unit, and it is in order to receive a media data of external transmission, to offer this digital television devices.
Aforesaid advertisement embedded system, it also comprises that advertising media's service unit connects these media module is provided, when these media provide module that this advertising media data are provided, Cong Gai advertising media service unit is obtained Ge Gai advertising media data corresponding to these advertising media's data, to provide Ge Gai advertising media data to this digital television devices.
Aforesaid advertisement embedded system, wherein this digital signal reception unit is received from this digital television signal of digital TV antenna institute broadcast transmission.
Aforesaid advertisement embedded system, wherein this digital signal reception unit is received from the digital broadcast signal of frequency modulation/amplitude modulation broadcasting station institute broadcast transmission.
Aforesaid advertisement embedded system, wherein this digital signal reception unit is received from this digital television signal that Web services apparatus sends.
The object of the invention to solve the technical problems also realizes by the following technical solutions.The advertisement embedding grammar proposing according to the present invention, its step is as follows: by media, provide module that at least one advertising media's data is provided; By the digital signal reception unit of digital television devices, be received from the digital television signal of digital TV antenna institute broadcast transmission; Utilize detecting unit to detect this digital television signal; Make processing unit according to this digital television signal, judge whether the intensity of this digital television signal is less than a default value; And by this processing unit, the media of this digital television devices are derived to this digital signal reception unit and are switched to these media module is provided, to obtain this at least one advertising media's data.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
Aforesaid advertisement embedding grammar, wherein the method also comprises following steps: utilize this processing unit to carry out preloaded image, this Digital Television signal of video signal that pre-download is not play.
Aforesaid advertisement embedding grammar, wherein the method for this execution preloaded image also comprises following steps: at least one multi-medium data crossfire of downloading this Digital Television signal of video signal; This at least one multi-medium data crossfire is stored to buffer unit; And this at least one the multi-medium data crossfire set in this buffer unit is while becoming fragment video-audio data, is sent to this display unit.
Aforesaid advertisement embedding grammar, wherein the method also comprises following steps: utilize an operating unit to export a channel setting signal; According to this channel setting signal, make this digital television devices play the digital television signal of a selected channel; And when this operating unit is exported this channel setting signal, carry out selecting this preloaded image of channel.
Aforesaid advertisement embedding grammar, wherein provides module to provide this step of at least one advertising media's data to comprise by media: by these media, provide the data receiver unit of module to receive these advertising media's data of external transmission; And provide module to provide these advertising media's data to this digital television devices by these media.
Aforesaid advertisement embedding grammar, wherein provides module to provide this step of at least one advertising media's data to comprise by media: from these media, provide the database of module to obtain media data Ji Gai advertising media data; And provide this media data Ji Gai advertising media data to this digital television devices.
Aforesaid advertisement embedding grammar, wherein provides module to provide this step of at least one advertising media's data to comprise by media: by these media, provide module to obtain from advertising media's data service device these advertising media's data that a media data is corresponding; And provide module to provide this media data Ji Gai advertising media data to this digital television devices by these media.
The present invention compared with prior art has obvious advantage and beneficial effect.By technique scheme, advertisement embedded system of the present invention and method thereof can reach suitable technological progress and practicality, and there is the extensive value in industry, it at least has following advantages: feature of the present invention is by the power of detecting digital television signal, to switch and to play corresponding advertisement, user does not need the transmission that expends time in and finish video-audio data waiting for.Secondly, by the source of obtaining for advertising media's data, the selection of the digital TV contents that can play for multimedia playing apparatus according to user individual, to improve the accuracy that obtains demand advertising media data.Its three, by advertisement play content targetedly, user can obtain required advertising media data, therefore, can solve user and wait for not resistance to when program broadcasts, and expand advertisement benefit simultaneously.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to better understand technological means of the present invention, and can be implemented according to the content of specification, and for above and other object of the present invention, feature and advantage can be become apparent, below especially exemplified by preferred embodiment, and coordinate accompanying drawing, be described in detail as follows.
Accompanying drawing explanation
Fig. 1 is the systematic square frame element schematic diagram of first embodiment of the invention.
Fig. 2 illustrates the thin portion of the first configuration diagram of the advertisement embedded system of the embodiment of the present invention.
Fig. 3 illustrates the thin portion of the first configuration diagram of the advertisement embedded system of the embodiment of the present invention.
Fig. 4 illustrates another advertisement embedded system of the embodiment of the present invention.
Fig. 5 illustrates the schematic flow sheet of the advertisement embedding grammar of corresponding diagram 1.
Fig. 6~Fig. 8 illustrates the thin portion schematic flow sheet of the advertisement embedding grammar of the embodiment of the present invention.
[main element symbol description]
110: media provide module 111: data receiver unit
112: data processing unit 120: digital television devices
130: detecting unit 140: digital signal reception unit
150: display unit 160: processing unit
170: advertising media's data 200: external device (ED)
300: advertising media's service unit 310: advertising media's data list
400: digital television server 450: digital television
480: buffer unit 490: box on teaching machine
Embodiment
For further setting forth the present invention, reach technological means and the effect that predetermined goal of the invention is taked, below in conjunction with accompanying drawing and preferred embodiment, advertisement embedded system and its embodiment of method, structure, method, step, feature and effect thereof to proposing according to the present invention, be described in detail as follows.
Fig. 1 is a kind of system element block diagram of the present invention.In Fig. 1, illustrate a kind of advertisement embedded system, this system comprises: media provide module 110 and digital television devices 120.Media provide module 110 in order at least one advertising media's data 170 to be provided.Digital television devices 120 comprises detecting unit 130, digital signal reception unit 140, display unit 150 and processing unit 160.
Digital signal reception unit 140 receiving digital television signals, the power of detecting unit 130 detecting digital television signals, processing unit 160 connects digital signal receiving unit 140 and detecting unit 130, when the intensity of the digital television signal of detecting when detecting unit 130 is less than preset value, processing unit 160 is derived from digital signal reception unit 140 by the media of digital television devices and is switched to media module 110 is provided, to obtain at least one advertising media's data 170, and show at least one advertising media's data 170 by display unit 150.
Digital television devices can be the digital television with networked devices, or by the combination of box collocation television set on web-enabled digital television.Digital television (DTV) refers to the television set that can directly receive and process external digital television signal, or the television set of built-in digital television decoder.And the combination of box collocation television set on digital television is to utilize box on digital television (Set-topBox) that digital television signal is converted to anolog TV signals, allow simulated television receiving digital television signal be shown.
In one embodiment of this invention, processing unit 160 more comprises preloaded image, with when digital television signal is faint, and the Digital Television signal of video signal that pre-download is not play, and store Digital Television signal of video signal that pre-download do not play in buffer unit.
In one embodiment of this invention, box on the more built-in teaching machine of digital television devices 120, detecting unit 130, digital signal reception unit 140 and processing unit 160 are arranged on teaching machine in box.Display unit 150 is television set, and television set external connection is to the processing unit 160 of box on teaching machine.In another embodiment, digital television devices is web-enabled digital television, comprises above-mentioned all elements.
Processing unit 160 can be connected to long-range digital television server with receiving digital television signal and original figure letter signal via communication network, such as IPTV system, networking TV, Hinet MOD etc.
In the present embodiment, digital signal reception unit 140 receives via wired or wireless network digital television signal and the original figure letter signal that the digital TV channel from a plurality of digital radio TV platforms provides, digital radio TV platform such as platform depending on, in depending on, China depending on, the people depending on and public affairs look etc.
Refer to the thin portion of the first configuration diagram that Fig. 2 illustrates the advertisement embedded system of the embodiment of the present invention.In this example, media provide module 110 to comprise data receiver unit 111 and data processing unit 112.Data receiver unit 111 self does not store advertising media's data 170, but by directly/indirectly by digital signal reception unit, connect external device (ED) 200 or pass through network, for example: the signal that internet (Internet) or local channel (local channel) send via regional broadcast station, etc. media supply a pattern, to obtain advertising media's data 170, and the advertising media's data 170 that obtain are offered to digital television devices 120.Wherein, obtained advertising media's data 170 can be streaming media (Streaming Media) or whole video-audio data.
When advertising media's data 170 are streaming media, data processing unit 112 is directly directly transferred to digital television devices 120 by received media frame or media fragment.When if advertising media's data 170 are whole video-audio data, data processing unit 112 receives after advertising media's data 170 in completing, then provides advertising media's data 170 to digital television devices 120.
Refer to the thin portion of the second configuration diagram that Fig. 3 illustrates the advertisement embedded system of the embodiment of the present invention.Be with Fig. 2 difference, advertising media's service unit 300 is to be connected to digital television devices 120, and connected mode can be wired or wireless.And data list 310Shi You advertising media of advertising media service unit 300 provides.In this example, advertising media's service unit 300 can be third party device.What is more, advertising media's data list that this advertising media's service unit 300 has, it can be other user, via disclosing multimedia source handoff technique relevant, similar or equivalent software, hardware to the present invention, carry out identical or similar multimedia source switch after operation provide.
Fig. 4 is the systematic square frame element schematic diagram of second embodiment of the invention.In Fig. 4, illustrate the further practical application of advertisement embedded system, comprise in the present embodiment: media provide box 490 on module 110, digital television server 400, digital television 450 and teaching machine, box on this teaching machine (STB) 490 can in be built in digital television 450 or be electrically connected digital television 450 in external mode.
Media provide and in module 110, are built on teaching machine in box 490, in order at least one advertising media's data 170 to be provided.On teaching machine, box 230 is by digital signal reception unit 140, receive from digital television server 400, or the digital television signal sent of digital antenna broadcast delivery, and play by digital television 450.Wherein, the receive mode of digital television signal can slightly be divided into following several:
1. voice signal: for example: broadcast (radio) digital signal that amplitude modulation/frequency modulation (AM/FM) radio station is sent, or by the networking telephone (Voice over Internet Protocol, VoIP) transmission.
2. broadcast (broadcast), for example: the digital signal that television station is sent, or zonal digital signal, zonal digital signal refers to regional radio transmitting or local tv station signal.
3. data (data) transmission, this kind of transmission means sent wider, and can be subdivided into vision signal (video), image (image), word (text, subtitle.context...), from internet, (Internet) obtains, for example: youtube, managed network are (for example: the MOD or VoD of Hinet), transmit at present the transmission means that vision signal can adopt multimedia series flow (streaming) mode to transmit or mix two or more, allow user watch can be more smooth and easy fluent when audio-visual.
Now, detecting unit 130 continues to detect the intensity of the digital television signal of being downloaded by digital television server 400, the intensity of differentiating the digital television signal of downloading when processing unit 160 is lower than a default value, or during the state of no signal, processing unit 160 is switching media Data Source, then make digital television 450 play media, provides the advertising media's data 170 in module 110.On teaching machine, box 490 more arranges buffer unit 480, the Digital Television signal of video signal of not playing to store pre-download.
In this embodiment, processing unit 160 more comprises preloaded image, can be in the intensity of digital television signal lower than a default value, or carry out the Digital Television signal of video signal that pre-download is not play during the state of no signal, and be stored in buffer unit 480 to be accumulate to after filmstrip, then play by digital television 450.Wherein, above-mentioned detecting unit 130, digital signal reception unit 140, processing unit 160 and buffer unit 480 are arranged on teaching machine in box 490, and digital television 450 is connected to the processing unit 160 of box 490 on teaching machine.
Refer to the schematic flow sheet that Fig. 5 illustrates the advertisement embedding grammar of corresponding diagram 1, Fig. 6-Fig. 8 illustrates the thin portion schematic flow sheet of the advertisement embedding grammar of the embodiment of the present invention.Please refer to Fig. 1-Fig. 4, be beneficial to understand.The method flow process is as follows: Fig. 5 is the flow chart of steps of corresponding one embodiment of the invention.In Fig. 5, its key step flow process is as follows:
Step S110: provide module 110 that at least one advertising media's data 170 is provided by media, different according to the presentation mode of advertising media's data 170, the thin portion modus operandi of this step is also different.As shown in Figure 2, media provide module 110 in order to be connected to external device (ED) 200, these external device (ED) 200 serving advertisements media datas 170, and it is only the intermediary with transfer of data in order to reception that media provide module 110.The thin portion modus operandi of this step is as shown in Figure 7: by media, provide the data receiver unit 111 of module 110 to receive the data 170(of the advertising media step S161 of external transmission).By media, provide module 110 to provide advertising media's data 170 to digital television devices 120(step S169).
As shown in Figure 3, advertising media's service unit 300 is to be connected to digital television devices 120.The thin portion modus operandi of this step as shown in Figure 8, but from Fig. 7 illustrate flow process different be in, in step S162, each advertising media's data list 310 is in the advertising media's service unit 300 being stored in as third party's network equipment.By media, provide module 110 to provide advertising media's data 170 to digital television devices 120(step S169).
Person further, media provide module 110 can in establish database, in order to pre-storage or receive external device (ED) 200(or advertising media's service unit 300) or other class data channel media data and the advertising media's data 170 that transmit, then provide and give digital television devices 120.
Step 120: by the digital signal reception unit receiving digital television signal of digital television devices, digital signal reception unit 140 receives via wired or wireless network digital television signal and the original figure letter signal that the digital TV channel from a plurality of digital radio TV platforms provides, digital radio TV platform such as platform depending on, in depending on, China depending on, the people depending on and public affairs look etc.And digital television devices can receive the channel setting signal that the operation haplopia of its correspondence is exported, and according to channel setting signal, play the digital television signal of a selected channel, select the preloaded image that channel is corresponding simultaneously.
Step S130: utilize detecting unit detecting digital television signal, the power of digital signal is affected by all factors such as time, landform, frequency range, so the non-maintenance fixed signal of digital signal intensity, can produce change at any time.
Step S140: make processing unit according to digital television signal, judge whether the intensity of this digital television signal is less than a default value, if carry out step S160, carry out if not step S150.
Step S150: show that digital television signal is on display unit, play general film or programme content that we view and admire on display unit.
Step S160: by processing unit, the media of digital television devices are derived to digital signal reception unit and are switched to media module is provided, to obtain at least one advertising media's data.
S170: show that advertising media's data are on display unit, and play by display unit.
In this simultaneously, processing unit carries out preloaded image as shown in Figure 4 more simultaneously, media provide module 110 that advertising media's data 170 are provided, it is only that the digital television signal that processing unit 160 is downloaded wish is stored in buffer unit 480 in order to receive and to pass on the intermediary of data that media provide module 110.The thin portion modus operandi of this step is as shown in Figure 6: at least one multi-medium data crossfire (step S141) of downloading Digital Television signal of video signal.At least one multi-medium data crossfire is stored to buffer unit 480(step S142).When the multi-medium data crossfire set in buffer unit 480 becomes fragment video-audio data, be sent to digital television 450(step S143), and by showing that digital television signal is on display unit, on display unit, play general film or programme content (step S150) that we view and admire.
In sum, the invention has the advantages that the mechanism of utilizing networking, the real-time power according to digital television signal, the content of being play with switching digital TV equipment, because digital television signal numeric literal signal real-time message on box on machine is generally shorter message language, via system and method for the present invention, can complete immediately and translate and pass back digital television devices, and digital television signal is synchronously play.In addition, the pre-treatment before the unknown word that translating mechanism provided by the present invention can often there will be for real-time message translation and ambiguity word are translated, therefore can reach the effect of real time translation.
The above, it is only preferred embodiment of the present invention, not the present invention is done to any pro forma restriction, although the present invention discloses as above with preferred embodiment, yet not in order to limit the present invention, any those skilled in the art, do not departing within the scope of technical solution of the present invention, when can utilizing the technology contents of above-mentioned announcement to make a little change or being modified to the equivalent embodiment of equivalent variations, in every case be the content that does not depart from technical solution of the present invention, any simple modification of above embodiment being done according to technical spirit of the present invention, equivalent variations and modification, all still belong in the scope of technical solution of the present invention.

Claims (20)

1. an advertisement embedded system, is characterized in that it comprises:
Media provide module, in order at least one advertising media's data to be provided; And
Digital television devices, comprising:
Digital signal reception unit, receiving digital television signal;
Detecting unit, detects the power of this digital television signal; And
Processing unit, connect this digital signal reception unit and this detecting unit, when the intensity of this digital television signal of detecting when this detecting unit is less than a default value, this processing unit is derived from this digital signal reception unit by the media of this digital television devices and is switched to these media module is provided, to obtain this at least one advertising media's data.
2. advertisement embedded system according to claim 1, is characterized in that this processing unit also comprises preloaded image, with when this digital television signal is faint, and this Digital Television signal of video signal that pre-download is not play.
3. advertisement embedded system according to claim 2, is characterized in that this digital television devices also comprises buffer unit, this Digital Television signal of video signal of not playing to store pre-download.
4. advertisement embedded system according to claim 1, is characterized in that this digital television devices also comprises networked devices, so that this digital television devices is able to be connected to digital television server by this networked devices, to obtain this digital television signal.
5. advertisement embedded system according to claim 1, is characterized in that also box on built-in teaching machine of this digital television devices, and these media provide module, this digital signal reception unit and this processing unit to be arranged on this teaching machine in box.
6. advertisement embedded system according to claim 5, is characterized in that this digital television devices also comprises display unit, and this display unit is television set, and this television set external connection is to this processing unit of box on this teaching machine.
7. advertisement embedded system according to claim 1, is characterized in that this digital television devices is web-enabled digital television.
8. advertisement embedded system according to claim 1, is characterized in that this digital television signal providing from a plurality of television stations is provided via wired or wireless network in this digital signal reception unit.
9. advertisement embedded system according to claim 1, is characterized in that these media provide module to comprise data receiver unit, and it is in order to receive a media data of external transmission, to offer this digital television devices.
10. advertisement embedded system according to claim 1, it is characterized in that it also comprises that advertising media's service unit connects these media module is provided, when these media provide module that this advertising media data are provided, Cong Gai advertising media service unit is obtained Ge Gai advertising media data corresponding to these advertising media's data, to provide Ge Gai advertising media data to this digital television devices.
11. advertisement embedded systems according to claim 1, is characterized in that this digital signal reception unit is received from this digital television signal of digital TV antenna institute broadcast transmission.
12. advertisement embedded systems according to claim 1, is characterized in that this digital signal reception unit is received from the digital broadcast signal of frequency modulation/amplitude modulation broadcasting station institute broadcast transmission.
13. advertisement embedded systems according to claim 1, is characterized in that this digital signal reception unit is received from this digital television signal that Web services apparatus sends.
14. 1 kinds of advertisement embedding grammars, is characterized in that its step is as follows:
By media, provide module that at least one advertising media's data is provided;
By the digital signal reception unit of digital television devices, be received from the digital television signal of digital TV antenna institute broadcast transmission;
Utilize detecting unit to detect this digital television signal;
Make processing unit according to this digital television signal, judge whether the intensity of this digital television signal is less than a default value; And
By this processing unit, the media of this digital television devices are derived to this digital signal reception unit and are switched to these media module is provided, to obtain this at least one advertising media's data.
15. advertisement embedding grammars according to claim 14, is characterized in that the method also comprises following steps:
Utilize this processing unit to carry out preloaded image, this Digital Television signal of video signal that pre-download is not play.
16. advertisement embedding grammars according to claim 15, is characterized in that the method for this execution preloaded image also comprises following steps:
Download at least one multi-medium data crossfire of this Digital Television signal of video signal;
This at least one multi-medium data crossfire is stored to buffer unit; And
When at least one multi-medium data crossfire set of this in this buffer unit becomes fragment video-audio data, be sent to this display unit.
17. advertisement embedding grammars according to claim 14, is characterized in that the method also comprises following steps:
Utilize an operating unit to export a channel setting signal;
According to this channel setting signal, make this digital television devices play the digital television signal of a selected channel; And
When this operating unit is exported this channel setting signal, carry out selecting this preloaded image of channel.
18. advertisement embedding grammars according to claim 14, is characterized in that providing module to provide this step of at least one advertising media's data to comprise by media:
By these media, provide the data receiver unit of module to receive these advertising media's data of external transmission; And
By these media, provide module to provide these advertising media's data to this digital television devices.
19. advertisement embedding grammars according to claim 14, is characterized in that providing module to provide this step of at least one advertising media's data to comprise by media:
From these media, provide the database of module to obtain media data Ji Gai advertising media data; And
Provide this media data Ji Gai advertising media data to this digital television devices.
20. advertisement embedding grammars according to claim 14, is characterized in that providing module to provide this step of at least one advertising media's data to comprise by media:
By these media, provide module to obtain from advertising media's data service device these advertising media's data that a media data is corresponding; And
By these media, provide module to provide this media data Ji Gai advertising media data to this digital television devices.
CN201210518223.8A 2012-08-31 2012-12-05 Advertisement embedding system and method thereof Pending CN103686373A (en)

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