CN103685774A - Vehicle-mounted advertisement pushing method based on voice communication - Google Patents
Vehicle-mounted advertisement pushing method based on voice communication Download PDFInfo
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- CN103685774A CN103685774A CN201310703967.1A CN201310703967A CN103685774A CN 103685774 A CN103685774 A CN 103685774A CN 201310703967 A CN201310703967 A CN 201310703967A CN 103685774 A CN103685774 A CN 103685774A
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Abstract
The invention discloses a vehicle-mounted advertisement pushing method based on voice communication. The method comprises the following steps that a user makes a seat phone call through a mobile terminal connected with a vehicle-mounted terminal, and a backstage server obtains the number of the user and finds a corresponding POI; the backstage server analyzes the POI and finds the corresponding advertisement content; the advertisement content is numbered; digital data are sent to the mobile terminal through a voice channel; the mobile terminal receives the digital data and achieves the data interconnection with the vehicle-mounted terminal; an IVI processes the obtained digital data and judges the working situation of the IVI; when the IVI is in an idle state, the advertisement text content is broadcasted and displayed; when the IVI is in a working state, broadcasting and displaying the advertisement text content pause. By means of the method, the advertisement content can be accurately pushed through the voice channel according to the user using log and the interest point, the data traffic cost cannot be produced, the advertisement effect can be increased to the maximum extent, and the cost for pushing the advertisement is reduced.
Description
Technical field
The present invention relates to a kind of Ads on Vehicles push technology, relate in particular to a kind of Ads on Vehicles method for pushing based on speech communication.
Background technology
Raising along with rapid economic development and quality of life, automobile has become the important vehicles of people's trip, have huge car owner's customer group, and car owner's customer group is relatively high in consumption and purchasing power, if push to car-mounted terminal for every car owner's customized advertising content, can produce good advertisement benefit.Yet current ad content is various, adopt Wireless Data Transmission can produce excessive data flow expense, reduce the effect of advertisement, even cause that user detests the tired of car-mounted terminal advertisement.For advertiser, the selection of the influential effect Zhe Qidui advertising media of advertisement putting and relying on for counsel, Ads on Vehicles must provide the advertisement of hommization more to experience as emerging advertising, could increase fast its influence power.
Prior art Chinese patent CN101588536A discloses a kind of wireless remote voice broadcast control system and device thereof, wireless remote voice broadcast control system is installed on taxi or bus, and the information content that this car-mounted terminal is play is that the mode based on GPRS mobile radio network is transmitted and receives.But this technology, owing to adopting GPRS mobile radio network to need flow charging, is not suitable for home-use car, and can only throws in the advertisement of control centre, and content is single, cannot accurately push specific ad content according to user's demand.
Summary of the invention
Embodiment of the present invention technical problem to be solved is, a kind of Ads on Vehicles method for pushing based on speech communication is provided, can use record and point of interest according to user, by the accurate advertisement content of voice channel, avoid producing data traffic expense, increase to greatest extent advertising results, reduce the cost of advertisement.
In order to solve the problems of the technologies described above, the embodiment of the present invention provides a kind of Ads on Vehicles method for pushing based on speech communication, comprises the following steps:
User dials agent phone by the mobile terminal being connected with car-mounted terminal, and background server obtains Subscriber Number and searches corresponding POI point;
Background server is analyzed POI point, searches corresponding ad content;
Ad content is carried out to digital coding, convert corresponding numerical data to;
By voice channel, to mobile terminal, send numerical data;
Mobile terminal receiving digital data, and realize data interconnection with car-mounted terminal;
The IVI system of car-mounted terminal is processed the numerical data of obtaining;
The working condition of judgement IVI system:
When IVI system is during in idle state, report and process and show copy content;
When IVI system is in running order, suspends and report advertisement and show copy content.
As the preferred implementation of the described Ads on Vehicles method for pushing based on speech communication, described POI point is used record to generate according to the history of respective user number, and is kept in background server.
As the preferred implementation of the described Ads on Vehicles method for pushing based on speech communication, described ad content is carried out to digital coding, convert corresponding numerical data step to, adopt and according to numeric word allusion quotation, convert each Chinese character of ad content to respective digital.
Preferred implementation as the described Ads on Vehicles method for pushing based on speech communication, is stored in ad content in digital dictionary, and is ad content distribution id number.
As the preferred implementation of the described Ads on Vehicles method for pushing based on speech communication, the described voice channel data transmission technology adopting to mobile terminal transmission numerical data step by voice channel comprises DTMF technology, FSK technology or DOV technology.
As the preferred implementation of the described Ads on Vehicles method for pushing based on speech communication, described IVI system is provided with on-vehicle Bluetooth module, realizes data interconnection with the mobile terminal with Bluetooth function.
As the preferred implementation of the described Ads on Vehicles method for pushing based on speech communication, the IVI system of described car-mounted terminal is processed the numerical data of obtaining, and the step of the working condition of judgement IVI system comprises:
The numerical data of obtaining, by being installed in the digital dictionary of IVI system, is searched to corresponding Chinese character, and be kept at IVI system;
The working condition of judgement IVI system, when IVI system is during in idle state, is reported ad content and is shown copy content by TTS technology;
When IVI system is in running order, suspends and report advertisement and show copy content.
Implement the embodiment of the present invention, there is following beneficial effect:
Ads on Vehicles method for pushing based on speech communication of the present invention is dialed agent phone by user, background server obtains Subscriber Number, preserve to use and record and add up POI point, the POI point high according to degree of attentiveness, prepare corresponding ad content, can precisely push the interested advertisement of user, increase to greatest extent advertising results.The present invention changes into and adopts voice communication technology can avoid the unstable risk with there is Wireless Data Transmission generation extra charge of transfer of data in prior art, the cost that reduces advertisement, is conducive to the popularization of the Ads on Vehicles method for pushing based on speech communication of the present invention.In addition, the present invention first judges IVI system works situation when car-mounted terminal is reported and show advertisement, reduces the impact on user's normal driving, realizes the benign development that Ads on Vehicles is thrown in.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of a kind of Ads on Vehicles method for pushing based on speech communication of the present invention;
Fig. 2 is the another schematic flow sheet of a kind of Ads on Vehicles method for pushing based on speech communication of the present invention.
Embodiment
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, the present invention is described in further detail.
As shown in Figure 1, the present invention discloses a kind of Ads on Vehicles method for pushing based on speech communication, comprises the following steps:
S100 user dials agent phone by the mobile terminal being connected with car-mounted terminal, and background server obtains Subscriber Number and searches corresponding POI point;
S101 background server is analyzed POI point, searches corresponding ad content;
S102 carries out digital coding to ad content, converts corresponding numerical data to;
S103 sends numerical data by voice channel to mobile terminal;
S104 mobile terminal receiving digital data, and realize data interconnection with car-mounted terminal;
The IVI system of S105 car-mounted terminal is processed the numerical data of obtaining;
The working condition of S106 judgement IVI system:
S1061 is when IVI system is during in idle state, reports and processes and show copy content;
S1062, when IVI system is in running order, suspends and reports advertisement and show copy content.
It should be noted that, Ads on Vehicles method for pushing based on speech communication of the present invention be user dial service centre phone as bluetooth PTT service, bluetooth PTT service relies on mobile communication technology, user dials voice call request, by the audio call of artificial backstage connecting subscribers participating, realize the response to user's request, and send on car-mounted terminal the result of response is long-range, car-mounted terminal is made corresponding reaction to the information command of receiving.Adopt the present invention to use record and point of interest according to user, by the accurate advertisement content of voice channel, avoid producing excessive data flow expense, solved advertisement without specific aim, content is single, the technical problem that cost is high.
As shown in Figure 2, the present invention discloses a kind of Ads on Vehicles method for pushing based on speech communication, comprises the following steps:
S200 user dials agent phone by the mobile terminal being connected with car-mounted terminal, and background server obtains Subscriber Number and searches corresponding POI point.
S201 background server is analyzed POI point, searches corresponding ad content.
Ads on Vehicles method for pushing based on speech communication of the present invention is when receiving user and call, the background server of service centre obtains telephone number, and use record by this telephone number searching user's history, background server is used record by POI point (the Point of Interest of algorithm counting user according to history, point of interest), and based on user to POI point degree of attentiveness list records, choose the POI point that degree of attentiveness is high, search the ad content corresponding with this POI point, thereby provide its interested content to user, realize the object of accurate advertisement.
For example, user dials bluetooth PTT service phone, near the situation in the Thailand of user restaurant is searched in requirement, background server obtains telephone number, and record the situation that this Subscriber Number is searched Thailand restaurant, by algorithm, add up and obtain its POI point and belong to food and drink and classify, how many classifications that the POI producing when each this user is obtained to service is ordered carries out list analysis according to number of times, as food and drink is sorted in list in first, server belongs to food and drink classification according to POI point, distribute as favor information, the ad contents classification associated with food and drink such as new cuisine release, facilitate user to obtain food and drink information, expand demonstration effect, promote the experience that user obtains advertisement service.
S202 carries out digital coding to ad content, converts corresponding numerical data to, converts each Chinese character of ad content to respective digital according to numeric word allusion quotation.
It should be noted that, the present invention carries out digital coding to ad content and adopts the mode of digital dictionary to convert Chinese character to numerical data.In numeral dictionary, comprise 3000-4000 digital coding corresponding to conventional Chinese character, during translation data, only need find out the corresponding digital coding of each Chinese character in ad content according to digital dictionary, formed numerical data.Preserve ad content in digital dictionary, and each ad content is distributed to an id number, background server only need be searched the id number of advertisement when searching relevant advertisements.For example, according to the advertisement of food and drink classification searching to " about the preferential activity at weekend of Thailand dining room ", the id number of advertisement is " E001 ", ad content has comprised " preferential activity " four words, wherein the coding of these four words in digital dictionary is as follows: " excellent " is " 5136 ", " favour " is " 2761 ", " work " is " 2778 ", " move " is " 2215 ", the i.e. digital coding " 5136276127782215 " of " preferential activity ", according to said method ad content is word for word encoded, thereby form one group of numerical data relevant to ad content.
S203 sends numerical data by voice channel to mobile terminal.
Voice channel data transmission technology of the present invention (being voice communication technology) comprises DTMF technology, FSK technology or DOV technology, and above-mentioned any technology all can be sent to the numerical data of searching in S202 and encoding user's mobile terminal by voice channel.Therefore, with respect to prior art, adopt the method for Wireless Data Transmission data, the present invention changes into and adopts voice communication technology can avoid the unstable risk with there is Wireless Data Transmission generation extra charge of transfer of data in prior art, the cost that reduces advertisement, is conducive to the popularization of the Ads on Vehicles method for pushing based on speech communication of the present invention.
S204 mobile terminal receiving digital data, and realize data interconnection with car-mounted terminal.
Preferably, IVI system of the present invention is provided with on-vehicle Bluetooth module, realizes data interconnection with the mobile terminal with Bluetooth function.
It should be noted that IVI(full name In-Vehicle Infotainment, vehicle-mounted information and entertainment system), be to adopt vehicle-mounted special-purpose central processing unit, based on Vehicle Body Bus system and Internet service, the vehicle integrated information treatment system of formation.IVI can realize a series of application such as comprising three-dimensional navigation, real-time road, IPTV, auxiliary driving, fault detect, information of vehicles, Body Control, mobile office, wireless telecommunications, the amusement function based on online and TSP service, the Cartronic, networking and the intelligent level that promote greatly.
Intelligent interconnection technology refers to by data interconnection, make two ends application program in synchronous regime between car-mounted terminal and mobile terminal, application program can be transmitted and be shown identical interface by HD video, also can data sharing show respectively different mode interface, as mobile phone screen shows handset mode interface, the vehicle-mounted mode interface of vehicle-mounted screen display.Because car-mounted terminal of the present invention need be provided with on-vehicle Bluetooth module, mobile terminal also must have Bluetooth function, two terminals can realize data interconnection by bluetooth, and in S03 step, mobile terminal is by after voice channel receiving digital data, and transmission of digital data is to car-mounted terminal again; Thereby after car-mounted terminal processing numerical data, result can be beamed back to mobile terminal and realize data interconnection.
S205 by being installed in the digital dictionary of IVI system, searches corresponding Chinese character by the numerical data of obtaining, and is kept at IVI system.
The numerical data that car-mounted terminal obtains by Bluetooth technology from mobile terminal, according to being equiped with the digital dictionary identical with background server in IVI system, by the digital translation of coding, be corresponding Chinese character, can make exactly ad content be sent to each user's car-mounted terminal.As above-mentioned " preferential activity " digitally coded example, after its coding, be " 5136276127782215 ", car-mounted terminal receives after this group digital data, according to the digital dictionary of IVI system, converts corresponding Chinese character " preferential activity " to.
The working condition of S206 judgement IVI system:
S2061, when IVI system is during in idle state, is reported ad content and is shown copy content by TTS technology;
S2062, when IVI system is in running order, suspends and reports advertisement and show copy content.
When user uses bluetooth PTT service probably in other functions or the application of using IVI system, if now eject or report advertisement meeting and affect user's normal driving, cause user to produce and be sick of psychology the advertisement of ejecting, have a strong impact on advertising results, so the present invention first judges the working condition of IVI system before ejecting or reporting advertisement.
When IVI system is during in idle state, by TTS speech synthesis technique, report and in S205 step, process the ad content obtaining, and on vehicle-mounted screen, show this copy content.
When IVI system is in running order, for avoiding that user's normal driving is impacted, to suspend and report advertisement and show copy content, judgement IVI system to be detected is when idle state, then continuation is reported advertisement and shown copy content.
In sum, implement the embodiment of the present invention, there is following beneficial effect:
Ads on Vehicles method for pushing based on speech communication of the present invention is dialed agent phone by user, background server obtains Subscriber Number, preserve to use and record and add up POI point, the POI point high according to degree of attentiveness, prepare corresponding ad content, can precisely push the interested advertisement of user, increase to greatest extent advertising results.The present invention changes into and adopts voice communication technology can avoid the unstable risk with there is Wireless Data Transmission generation extra charge of transfer of data in prior art, the cost that reduces advertisement, is conducive to the popularization of the Ads on Vehicles method for pushing based on speech communication of the present invention.In addition, the present invention first judges IVI system works situation when car-mounted terminal is reported and show advertisement, reduces the impact on user's normal driving, realizes the benign development that Ads on Vehicles is thrown in.
Last institute should be noted that; above embodiment is only in order to illustrate technical scheme of the present invention but not limiting the scope of the invention; although the present invention is explained in detail with reference to preferred embodiment; those of ordinary skill in the art is to be understood that; can modify or be equal to replacement technical scheme of the present invention, and not depart from essence and the scope of technical solution of the present invention.
Claims (7)
1. the Ads on Vehicles method for pushing based on speech communication, is characterized in that, comprises the following steps:
User dials agent phone by the mobile terminal being connected with car-mounted terminal, and background server obtains Subscriber Number and searches corresponding POI point;
Background server is analyzed POI point, searches corresponding ad content;
Ad content is carried out to digital coding, convert corresponding numerical data to;
By voice channel, to mobile terminal, send numerical data;
Mobile terminal receiving digital data, and realize data interconnection with car-mounted terminal;
The IVI system of car-mounted terminal is processed the numerical data of obtaining;
The working condition of judgement IVI system:
When IVI system is during in idle state, report and process and show copy content;
When IVI system is in running order, suspends and report advertisement and show copy content.
2. the Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, is characterized in that, described POI point is used record to generate according to the history of respective user number, and is kept in background server.
3. the Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, it is characterized in that, described ad content is carried out to digital coding, convert corresponding numerical data step to, adopt and according to numeric word allusion quotation, convert each Chinese character of ad content to respective digital.
4. the Ads on Vehicles method for pushing based on speech communication as claimed in claim 4, is characterized in that, ad content is stored in digital dictionary, and is that ad content distributes id number.
5. the Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, it is characterized in that, the described voice channel data transmission technology adopting to mobile terminal transmission numerical data step by voice channel comprises DTMF technology, FSK technology or DOV technology.
6. the Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, is characterized in that, described IVI system is provided with on-vehicle Bluetooth module, realizes data interconnection with the mobile terminal with Bluetooth function.
7. the Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, is characterized in that, the IVI system of described car-mounted terminal is processed the numerical data of obtaining, and the step of the working condition of judgement IVI system comprises:
The numerical data of obtaining, by being installed in the digital dictionary of IVI system, is searched to corresponding Chinese character, and be kept at IVI system;
The working condition of judgement IVI system, when IVI system is during in idle state, is reported ad content and is shown copy content by TTS technology;
When IVI system is in running order, suspends and report advertisement and show copy content.
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| CN201310703967.1A CN103685774B (en) | 2013-12-19 | 2013-12-19 | A kind of Ads on Vehicles method for pushing based on speech communication |
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| CN201310703967.1A CN103685774B (en) | 2013-12-19 | 2013-12-19 | A kind of Ads on Vehicles method for pushing based on speech communication |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105338054A (en) * | 2015-09-21 | 2016-02-17 | 百度在线网络技术（北京）有限公司 | Method and device for pushing voice information |
| CN108521454A (en) * | 2018-03-27 | 2018-09-11 | 浙江吉利控股集团有限公司 | A kind of car networking system for issuing content |
| CN108764967A (en) * | 2018-04-28 | 2018-11-06 | 北京鸿途信达科技股份有限公司 | Internet advertising generation method and device |
| CN112561604A (en) * | 2020-12-28 | 2021-03-26 | 惠州华阳通用电子有限公司 | Advertisement pushing method and system |
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| CN102158802A (en) * | 2011-02-15 | 2011-08-17 | 广州市动景计算机科技有限公司 | Information distribution method and device |
| CN102176772A (en) * | 2010-12-07 | 2011-09-07 | 广东好帮手电子科技股份有限公司 | Onboard navigation method based on digital speech transmission and terminal system |
| EP2535858A1 (en) * | 2011-06-16 | 2012-12-19 | Navteq North America, LLC | Method and system for providing location targeted advertisements |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102176772A (en) * | 2010-12-07 | 2011-09-07 | 广东好帮手电子科技股份有限公司 | Onboard navigation method based on digital speech transmission and terminal system |
| CN102158802A (en) * | 2011-02-15 | 2011-08-17 | 广州市动景计算机科技有限公司 | Information distribution method and device |
| EP2535858A1 (en) * | 2011-06-16 | 2012-12-19 | Navteq North America, LLC | Method and system for providing location targeted advertisements |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105338054A (en) * | 2015-09-21 | 2016-02-17 | 百度在线网络技术（北京）有限公司 | Method and device for pushing voice information |
| CN108521454A (en) * | 2018-03-27 | 2018-09-11 | 浙江吉利控股集团有限公司 | A kind of car networking system for issuing content |
| CN108764967A (en) * | 2018-04-28 | 2018-11-06 | 北京鸿途信达科技股份有限公司 | Internet advertising generation method and device |
| CN112561604A (en) * | 2020-12-28 | 2021-03-26 | 惠州华阳通用电子有限公司 | Advertisement pushing method and system |
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| CN103685774B (en) | 2016-08-17 |
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