CN103617546A - Information popularizing method and system - Google Patents
Information popularizing method and system Download PDFInfo
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- CN103617546A CN103617546A CN201310624558.2A CN201310624558A CN103617546A CN 103617546 A CN103617546 A CN 103617546A CN 201310624558 A CN201310624558 A CN 201310624558A CN 103617546 A CN103617546 A CN 103617546A
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- information
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Abstract
The invention provides an information popularizing method and system. The information popularizing method comprises the steps of generating an electronic ticket which contains a popularization location and popularization link information, responding to a link request in the electronic ticket sent by a mobile terminal and obtaining the popularization location corresponding to the link request, obtaining popularization information of the popularization location or popularization information of positions around the popularization location according to the popularization location and sending the popularization information and prompt information used for reminding a user to input demand information to the mobile terminal which sends the request, receiving the demand information sent by the mobile terminal, obtaining popularization information relevant to the demand information according to the demand information, and sending to the popularization information to the mobile terminal which sends the request. The popularization information is catering information, or tourism information, or accommodation information or shopping information, the electronic ticket is placed on the popularization location, the mobile terminal scans the electronic ticket so that the link request in the electronic ticket can be obtained, and the electronic ticket is a two-dimension code serial number or a two-dimension code pattern. By the adoption of the information popularizing method and system, a novel information popularizing way is provided.
Description
Technical field
The present invention relates to areas of information technology, particularly information popularization technical field, is specially a kind of information popularization method and system.
Background technology
Network marketing results from the nineties in 20th century, develop in 20 end of the centurys so far; Network marketing produces and the background of development mainly contains three aspects, i.e. the development of the network information technology, and the transformation that consumer value is seen and market competition are more fierce.
Network marketing (On-line Marketing or E-Marketing) is exactly that a large amount of clients passes through internet hunt, find certain website, retail shop, check commodity attraction, by modes such as phone, mail, QQ, relate to seller or producer, the process that potential customers are become to effective client is referred to as network marketing.Also can be understood as: network marketing be take enterprise practical operation exactly as background, take network marketing practical application as basis, thereby reach the marketing activity of certain marketing object.On the whole, everyly take the marketing activity that internet carries out as Main Means, all can be referred to as network marketing.
Modern society's new things continue to bring out, and consumer psychology is under the impact of this trend, and its consumption concept slowly takes on a new look, and Traditional Marketing mode stability is reduced, and enterprise starts to look for and the marketing mode of synchronizeing with society.The chance of development of other marketing modes, the another kind of marketing methods of network marketing Cheng Liao enterprise have been given in the change of consumer spending psychology.Network marketing has become the only way which must be passed that enterprise realizes profit, and the brand of the visual and interactive ，Shi enterprise of network becomes more outstanding, and brand meaning gets a promotion simultaneously.Network marketing has propagates wide, the feature such as contain much information, and the cost that enterprise drops in network marketing is more much lower than Traditional Marketing pattern.
In cybertimes, internet has become the carrier of various Information Communications, and network marketing mode in recent years develops gradually ripe, and consumer also trusts and likes with not accepting to have become gradually from incipient suspection network marketing.The network promotion is not only that moulding of corporate image set up to brand names especially, by the feature of internet broad covered area, makes famous brand name.Enterprise need to have initiative spirit, rather than only sticks to traditional information popularization mode, should attempt information popularization in conjunction with the development in epoch, and the angles different from another kind publicize popularization to enterprise.
Summary of the invention
The shortcoming of prior art, the object of the present invention is to provide a kind of information popularization method and system in view of the above, for a kind of new information popularization mode is provided.
For achieving the above object and other relevant objects, the present invention provides a kind of information popularization method on the one hand, and described method comprises: generate and comprise the electronic ticket of promoting place and promoting link information; Reply the linking request in the electronic ticket being sent by mobile terminal and obtain the popularization place corresponding with linking request; According to described popularization place, obtain the promotion message of described popularization place or periphery and the information that described promotion message and prompting can be inputted demand information is sent to the mobile terminal of request; The demand information that mobile terminal receive sends, obtains the promotion message relevant to demand information and described promotion message is sent to the mobile terminal of request according to described demand information.
Preferably, described promotion message is catering information, travel information, lodging information or shopping information.
Preferably, described electronic ticket is placed in place, described popularization place, and mobile terminal is by the linking request in the described electronic ticket electron gain certificate of scanning.
Preferably, described electronic ticket is Quick Response Code sequence number or pattern in 2 D code.
The present invention is providing a kind of information popularization system in addition on the one hand, and described system comprises: electronic bill generating module, generates and comprise the electronic ticket of promoting place and promoting link information; Electronic ticket responder module, replys the linking request in the electronic ticket being sent by mobile terminal and obtains the popularization place corresponding with linking request; Promotion message obtains sending module, according to described popularization place, obtains the promotion message of described popularization place or periphery and the information that described promotion message and prompting can be inputted demand information is sent to the mobile terminal of request; Demand information obtains analysis module, and the demand information that mobile terminal receive sends obtains the promotion message relevant to demand information and described promotion message is sent to the mobile terminal of request according to described demand information.
Preferably, described promotion message is catering information, travel information, lodging information or shopping information.
Preferably, described electronic ticket is placed in place, described popularization place, and mobile terminal is by the linking request in the described electronic ticket electron gain certificate of scanning.
Preferably, described electronic ticket is Quick Response Code sequence number or pattern in 2 D code.
As mentioned above, information popularization method and system of the present invention, have following beneficial effect:
The present invention comprises the electronic ticket of promoting place and promoting link information by generation, user gets final product the linking request in electron gain certificate by mobile scanning terminal electronic ticket, by clickthrough request, can obtain the promotion message of promoting place or periphery, in addition, user can need to send demand information according to self, and the present invention can also send the promotion message relevant to demand information to user according to described demand information.
Accompanying drawing explanation
Fig. 1 is shown as the schematic flow sheet of information popularization method of the present invention.
Fig. 2 is shown as the structural representation of information popularization system of the present invention.
Fig. 3 is shown as the use procedure schematic diagram of information popularization method and system of the present invention.
Element numbers explanation
1 information popularization system
11 electronic bill generating module
12 electronic ticket responder modules
13 promotion messages obtain sending module
14 demand informations obtain analysis module
2 mobile terminals
S1～S4 step
Embodiment
By particular specific embodiment explanation embodiments of the present invention, person skilled in the art scholar can understand other advantages of the present invention and effect easily by the disclosed content of this instructions below.
This embodiment relates to Fig. 1 and Fig. 3.Notice, appended graphic the illustrated structure of this instructions, ratio, size etc., equal contents in order to coordinate instructions to disclose only, for person skilled in the art scholar, understand and read, not in order to limit the enforceable qualifications of the present invention, therefore the technical essential meaning of tool not, the adjustment of the modification of any structure, the change of proportionate relationship or size, not affecting under the effect that the present invention can produce and the object that can reach, all should still drop on disclosed technology contents and obtain in the scope that can contain.Simultaneously, in this instructions, quote as " on ", the term of D score, " left side ", " right side ", " centre " and " " etc., also only for ease of understanding of narrating, but not in order to limit the enforceable scope of the present invention, the change of its relativeness or adjustment, under without essence change technology contents, when being also considered as the enforceable category of the present invention.
The object of the present invention is to provide a kind of information popularization method and system, for a kind of new information popularization mode is provided.By describing principle and the embodiment of a kind of information popularization method and system of the present invention in detail, make those skilled in the art not need creative work can understand a kind of information popularization method and system of the present invention below.
Particularly, refer to Fig. 1, be shown as the schematic flow sheet of information popularization method of the present invention.As shown in Figure 1, information popularization method specifically comprises the steps.
First perform step S1, generate and comprise the electronic ticket of promoting place and promoting link information.Wherein, in electronic ticket, promote place and promote corresponding binding of link information, promote in link information and comprised popularization place, like this, the popularization link information of clicking by analysis, just can know where user is in, near promotion message user is provided.
Wherein, described electronic ticket is Quick Response Code sequence number or pattern in 2 D code, and described promotion message is including, but not limited to catering information, travel information, and lodging information or shopping information, other wants that arbitrarily the information of promoting all can apply the method for the present embodiment and promote.
Generation can be placed in described electronic ticket place, described popularization place after comprising the electronic ticket of promoting place and popularization link information, and mobile terminal is by the linking request in the described electronic ticket electron gain certificate of scanning.
Described popularization place is such as being the larger market of the stream of people, the hotel that user moves in, the dining room of having a meal etc.User sees this electronic ticket, and by mobile terminal, for example mobile phone, scans this electronic ticket.Mobile terminal, by the decoding of electronic ticket being obtained to the popularization link information in electronic ticket, is clicked and is promoted link information.
In step S2, reply the linking request in the electronic ticket being sent by mobile terminal and obtain the popularization place corresponding with linking request.
In step S3, according to described popularization place, obtain the promotion message of described popularization place or periphery and the information that described promotion message and prompting can be inputted demand information is sent to the mobile terminal of request.For example, promote Wei Mou city, place and search for this incity promotion message, and this promotion message feedback is sent to mobile terminal.For example, promotion message is travel information, tourism route, order network address or phone etc. is fed back to user's mobile terminal with tabular form.
In addition, consider that user likely loses interest in to the information of promoting, for further improving the specific aim of information popularization, can accept the promotion message of customization, so when sending promotion message, attach and send the information that prompting can be inputted demand information.For example, go " if lost interest in above-mentioned tourist destination, please input the place that you think ".By sending information, make information popularization pointed, can further improve the effect of information popularization.
In step S4, the demand information that mobile terminal receive sends, obtains the promotion message relevant to demand information and described promotion message is sent to the mobile terminal of request according to described demand information.Like this, user has just obtained the promotion message identical or close with own demand.
For realizing said method, the present embodiment also provides a kind of information popularization system, as shown in Figure 2, described information popularization system 1 comprises: electronic bill generating module 11, electronic ticket responder module 12, promotion message obtain sending module 13 and demand information obtains analysis module 14.
Described electronic bill generating module 11 generates and comprises the electronic ticket of promoting place and promoting link information.Wherein, in electronic ticket, promote place and promote corresponding binding of link information, promote in link information and comprised popularization place, like this, the popularization link information of clicking by analysis, just can know where user is in, near promotion message user is provided.
Wherein, described electronic ticket is Quick Response Code sequence number or pattern in 2 D code; Described promotion message is including, but not limited to catering information, travel information, and lodging information or shopping information, other wants that arbitrarily the information of promoting all can apply the system of the present embodiment and promote.
Described electronic bill generating module 11 can be placed in described electronic ticket place, described popularization place after generating and comprising the electronic ticket of promoting place and popularization link information, and mobile terminal 2 is by the linking request in the described electronic ticket electron gain certificate of scanning.
Described popularization place is such as being the larger market of the stream of people, the hotel that user moves in, the dining room of having a meal etc.User sees this electronic ticket, and by mobile terminal 2, for example mobile phone, scans this electronic ticket.Mobile terminal 2, by the decoding of electronic ticket being obtained to the popularization link information in electronic ticket, is clicked and is promoted link information.
Described electronic ticket responder module 12 is replied the linking request in the electronic ticket being sent by mobile terminal 2 and is obtained the popularization place corresponding with linking request.
Described promotion message obtains the mobile terminal 2 that sending module 13 obtains the promotion message of described popularization place or periphery according to described popularization place and the information that described promotion message and prompting can be inputted demand information is sent to request.For example, promote Wei Mou city, place and search for this incity promotion message, and this promotion message feedback is sent to mobile terminal 2.For example, promotion message is travel information, tourism route, order network address or phone etc. is fed back to user's mobile terminal 2 with tabular form.
In addition, consider that user likely loses interest in to the information of promoting, for further improving the specific aim of information popularization, can accept the promotion message of customization, so when sending promotion message, attach and send the information that prompting can be inputted demand information.For example, go " if lost interest in above-mentioned tourist destination, please input the place that you think ".By sending information, make information popularization pointed, can further improve the effect of information popularization.
Described demand information obtains the demand information that analysis module 14 mobile terminal receives 2 send, and according to described demand information, obtains the promotion message relevant to demand information and described promotion message is sent to the mobile terminal 2 of request.Like this, user has just obtained the promotion message identical or close with own demand.
As shown in Figure 3, be shown as the use procedure figure of information popularization method or the system of the present embodiment.
User sees the movable Quick Response Code of Tourism Marketing promoting place (as the hotel moving in, the dining room of having a meal), and with mobile telephone scanning, back link is to user, user's access links.
The information comprising in two-dimension code credential is followed linking request to electronic ticket responder module 12 information popularization platforms (being also marketing platform), and information popularization Platform Analysis voucher label location shows the interested tourist activity of a series of users' possibility to chaining.
As indifferent to recommendation activities in user, can input own interested demand, as destination, the information such as time of playing are asked again to information popularization platform.
The demand that information popularization Platform Analysis user submits to, replys out qualified correlated activation list.
User clicks interested activity, and information popularization returns to movable details, recommends stroke route etc.What the present invention used is portable information popularization mode, portable Information Monitoring, the marketing ability that can strengthen cooperation between industry simultaneously.
In sum, information popularization method and system of the present invention, have reached following beneficial effect:
The present invention comprises the electronic ticket of promoting place and promoting link information by generation, user gets final product the linking request in electron gain certificate by mobile scanning terminal electronic ticket, by clickthrough request, can obtain the promotion message of promoting place or periphery, in addition, user can need to send demand information according to self, and the present invention can also send the promotion message relevant to demand information to user according to described demand information.So the present invention has effectively overcome various shortcoming of the prior art and tool high industrial utilization.
Above-described embodiment is illustrative principle of the present invention and effect thereof only, but not for limiting the present invention.Any person skilled in the art scholar all can, under spirit of the present invention and category, modify or change above-described embodiment.Therefore, such as in affiliated technical field, have and conventionally know that the knowledgeable, not departing from all equivalence modifications that complete under disclosed spirit and technological thought or changing, must be contained by claim of the present invention.
Claims (8)
1. an information popularization method, is characterized in that, described method comprises:
Generation comprises the electronic ticket of promoting place and promoting link information;
Reply the linking request in the electronic ticket being sent by mobile terminal and obtain the popularization place corresponding with linking request;
According to described popularization place, obtain the promotion message of described popularization place or periphery and the information that described promotion message and prompting can be inputted demand information is sent to the mobile terminal of request;
The demand information that mobile terminal receive sends, obtains the promotion message relevant to demand information and described promotion message is sent to the mobile terminal of request according to described demand information.
2. information popularization method according to claim 1, is characterized in that, described promotion message is catering information, travel information, lodging information or shopping information.
3. information popularization method according to claim 1, is characterized in that, described electronic ticket is placed in place, described popularization place, and mobile terminal is by the linking request in the described electronic ticket electron gain certificate of scanning.
4. information popularization method according to claim 1, is characterized in that, described electronic ticket is Quick Response Code sequence number or pattern in 2 D code.
5. an information popularization system, is characterized in that, described method comprises:
Electronic bill generating module, generates and comprises the electronic ticket of promoting place and promoting link information;
Electronic ticket responder module, replys the linking request in the electronic ticket being sent by mobile terminal and obtains the popularization place corresponding with linking request;
Promotion message obtains sending module, according to described popularization place, obtains the promotion message of described popularization place or periphery and the information that described promotion message and prompting can be inputted demand information is sent to the mobile terminal of request;
Demand information obtains analysis module, and the demand information that mobile terminal receive sends obtains the promotion message relevant to demand information and described promotion message is sent to the mobile terminal of request according to described demand information.
6. information popularization system according to claim 5, is characterized in that, described promotion message is catering information, travel information, lodging information or shopping information.
7. information popularization system according to claim 5, is characterized in that, described electronic ticket is placed in place, described popularization place, and mobile terminal is by the linking request in the described electronic ticket electron gain certificate of scanning.
8. information popularization system according to claim 5, is characterized in that, described electronic ticket is Quick Response Code sequence number or pattern in 2 D code.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310624558.2A CN103617546A (en) | 2013-11-27 | 2013-11-27 | Information popularizing method and system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310624558.2A CN103617546A (en) | 2013-11-27 | 2013-11-27 | Information popularizing method and system |
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| CN103617546A true CN103617546A (en) | 2014-03-05 |
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| CN201310624558.2A Pending CN103617546A (en) | 2013-11-27 | 2013-11-27 | Information popularizing method and system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106162542A (en) * | 2015-04-14 | 2016-11-23 | 阿里巴巴集团控股有限公司 | A kind of electronic certificate reminding method and server |
| CN111008864A (en) * | 2019-11-29 | 2020-04-14 | 支付宝实验室(新加坡)有限公司 | Method and device for determining laying relation between marketing code and merchant and electronic equipment |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103297914A (en) * | 2012-02-29 | 2013-09-11 | 腾讯科技（深圳）有限公司 | Method, device and system for obtaining and pushing information |
| CN203225888U (en) * | 2013-04-26 | 2013-10-02 | 慕林 | Positioning navigation system based on two-dimension codes or/and NFC |
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2013
- 2013-11-27 CN CN201310624558.2A patent/CN103617546A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103297914A (en) * | 2012-02-29 | 2013-09-11 | 腾讯科技（深圳）有限公司 | Method, device and system for obtaining and pushing information |
| CN203225888U (en) * | 2013-04-26 | 2013-10-02 | 慕林 | Positioning navigation system based on two-dimension codes or/and NFC |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106162542A (en) * | 2015-04-14 | 2016-11-23 | 阿里巴巴集团控股有限公司 | A kind of electronic certificate reminding method and server |
| CN111008864A (en) * | 2019-11-29 | 2020-04-14 | 支付宝实验室(新加坡)有限公司 | Method and device for determining laying relation between marketing code and merchant and electronic equipment |
| CN111008864B (en) * | 2019-11-29 | 2023-12-26 | 支付宝实验室(新加坡)有限公司 | Method and device for determining paving relationship between marketing codes and merchants, and electronic equipment |
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Address after: 200050, room 3, 2253 Xuanhua Road, Shanghai, Changning District Applicant after: Shanghai New World Wing Code Information Technology Co.,Ltd. Address before: 200050, room 1, building fourth, building 1232, No. 318 Dingxi Road, Shanghai, Changning District Applicant before: Shanghai New World Wing Code Information Technology Co.,Ltd. |
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Free format text: CORRECT: APPLICANT; FROM: SHANGHAI IMAGECO INFORMATION TECHNOLOGY CO., LTD. TO: SHANGHAI XINDALU YIMA INFORMATION TECHNOLOGY CO., LTD. |
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Application publication date: 20140305 |
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