CN111488518A - New media promotion method for network mall - Google Patents
New media promotion method for network mall Download PDFInfo
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- CN111488518A CN111488518A CN201910105582.2A CN201910105582A CN111488518A CN 111488518 A CN111488518 A CN 111488518A CN 201910105582 A CN201910105582 A CN 201910105582A CN 111488518 A CN111488518 A CN 111488518A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention relates to the technical field of media popularization, in particular to a new media popularization method for a network mall, which comprises the following steps: s1, collecting and counting data; s2, analyzing and diagnosing by a website platform; s3, optimizing a search engine by popularization in the initial stage of the website; s4, popularizing the website operation period by utilizing microblogs and WeChat; s5, precise one-to-one marketing; s6, performing communication and interaction with the client, and determining the target; s7, the customer service is online and answers questions and answers for the customer; and S8, providing personalized services and carrying out popularization activities. The method is simple, the operability is high, effective media are excavated, data of conversion rate enable people to clearly know what channels are good in conversion effect, and by analogy, the same popularization method can be used on the same channel and can also be used, BD or advertisements can be used for developing the same cooperation channel, and successful experience is copied.
Description
Technical Field
The invention relates to the technical field of media popularization, in particular to a new media popularization method for a network mall.
Background
New media marketing refers to a way to market with a new media platform. In the annual era of enormous innovation brought by the web2.0, marketing modes are also revolutionary, and communication (communication), diversity (variation), creativity (creativity), relevance (relationship), experience (experience) and the internet have entered the new media propagation era. And new media such as web magazines, blogs, micro blogs, WeChats, TAGs, SNS, RSS, WIKI, etc. have emerged.
In the prior art, any newly opened industry network mall has many defects compared with the industry network mall opened for a period of time, such as: too few registered users, too few access, too little content, new users having difficulty participating or becoming repeat guests, etc. What we can do in a period of time is to maximize the advantages, such as: a large amount of contents are quickly input by a certain method when the system is just started, information updating time is not required to be put in every place, and a normal user is simulated to input a large amount of information every day.
Disclosure of Invention
The invention aims to solve the defects in the prior art and provides a new media promotion method for a network mall.
In order to achieve the purpose, the invention adopts the following technical scheme:
a new media promotion method for a network mall comprises the following steps:
s1, collecting and counting data;
s2, analyzing and diagnosing by a website platform;
s3, optimizing a search engine by popularization in the initial stage of the website;
s4, popularizing the website operation period by utilizing microblogs and WeChat;
s5, precise one-to-one marketing;
s6, performing communication and interaction with the client, and determining the target;
s7, the customer service is online and answers questions and answers for the customer;
and S8, providing personalized services and carrying out popularization activities.
And S9, counting expected benefits and carrying out effect evaluation.
Preferably, the collecting and statistics of the data in S1 includes market demand analysis; analyzing a client structure; analyzing the market competition; analyzing purchasing behavior; and (3) current situation analysis: and (4) analyzing competitors and analyzing the advantages and disadvantages of the competitors.
Preferably, in S2, the website structure is clear, and it is an important part of the promotion that the program conforms to the search engine and the customer experience.
Preferably, in S3, the initial promotion manner submits the website address to each big search engine; friend link, establish link with partner and industry portal website; the network media propaganda is carried out on the website by matching with other departments of the company; network resource cooperation, namely popularizing websites and products by using network shared resources, increasing the access amount, enhancing the cognition of customers on brands, the ranking advantage of search engines and the authority of the websites; optimizing the pictures in the website, constructing the internal links and optimizing the codes, so that the method is suitable for a search engine.
Preferably, in S5, the precision marketing includes understanding the needs of each customer for a one precision marketing; mass sending information, pushing enterprise related information and activity content.
Preferably, in S6, the communication interaction mode is WeChat and voice conversation, the questions and the demands of the customers can be answered in a one-to-one manner, and the determination of the target is based on the determination of the age group and the consumption ability.
Preferably, in S7, the customer service online mode is intelligent voice and artificial customer.
Preferably, in S8, the personality service includes a WeChat activity, a scratch card, a lucky carousel; the service inquiry provides meal ordering inquiry and life service inquiry; the method comprises the steps that the product information can be obtained by directly replying relevant characters after the keywords are made on the products in the search shop, and the promotion activity is that each coming guest can enjoy discount or send gifts after paying attention to the mall.
Preferably, in S9, the network promotion measures are effectively evaluated, the traffic statistics analysis is performed, the customer source, the stay, and the customer conversion rate are improved or cancelled, the effective promotion scheme investment is increased, and the return on investment rate is evaluated, including the input-output ratio, the brand value, the brand authority, the customer satisfaction, and other marketing schemes are analyzed.
Compared with the prior art, the invention provides a new media promotion method for the network mall, which has the following beneficial effects:
the method is simple, the operability is high, effective media are excavated, data of conversion rate enable people to clearly know what channels are good in conversion effect, the same popularization method can be used on the same channel, the BD or the advertisement can be used for developing the same cooperation channel, and the experience of successful reproduction can be achieved.
Drawings
Fig. 1 is a schematic overall structural diagram of a new media promotion method for a cyber mall according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the description of the present invention, it is to be understood that the terms "upper", "lower", "front", "rear", "left", "right", "top", "bottom", "inner", "outer", and the like, indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, are merely for convenience in describing the present invention and simplifying the description, and do not indicate or imply that the device or element being referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus, should not be construed as limiting the present invention.
Referring to fig. 1, a new media promotion method for a network mall includes the following steps:
s1, collecting and counting data;
s2, analyzing and diagnosing by a website platform;
s3, optimizing a search engine by popularization in the initial stage of the website;
s4, popularizing the website operation period by utilizing microblogs and WeChat;
s5, precise one-to-one marketing;
s6, performing communication and interaction with the client, and determining the target;
s7, the customer service is online and answers questions and answers for the customer;
and S8, providing personalized services and carrying out popularization activities.
And S9, counting expected benefits and carrying out effect evaluation.
The gathering and statistics of data in S1 includes market demand analysis; analyzing a client structure; analyzing the market competition; analyzing purchasing behavior; and (3) current situation analysis: and (4) analyzing competitors and analyzing the advantages and disadvantages of the competitors.
In the step S2, the website structure is clear, and it is an important part of popularization that the program conforms to the experience of the search engine and the client.
In S3, the initial promotion mode submits the website address to each big search engine; friend link, establish link with partner and industry portal website; the network media propaganda is carried out on the website by matching with other departments of the company; network resource cooperation, namely popularizing websites and products by using network shared resources, increasing the access amount, enhancing the cognition of customers on brands, the ranking advantage of search engines and the authority of the websites; optimizing the pictures in the website, constructing the internal links and optimizing the codes, so that the method is suitable for a search engine.
In S5, the precision marketing includes understanding the needs of each customer for a one precision marketing; mass sending information, pushing enterprise related information and activity content.
In S6, the communication interaction mode is WeChat and voice conversation, and the questions and the demands of the customers can be answered in a one-to-one manner, and the determination of the target is based on the determination of the age group and the consumption ability.
In the step S7, the customer service online mode is intelligent voice and manual customer.
In the step S8, the individual service comprises the steps of finishing one station of WeChat activities, scraping cards and lucky turntables; the service inquiry provides meal ordering inquiry and life service inquiry; the method comprises the steps that the product information can be obtained by directly replying relevant characters after the keywords are made on the products in the search shop, and the promotion activity is that each coming guest can enjoy discount or send gifts after paying attention to the mall.
In S9, the effective evaluation, traffic statistics, customer source, stay, and customer conversion rate are performed on the network popularization measure, a bad popularization scheme is improved or cancelled, the effective popularization scheme investment is increased, and the return on investment is evaluated, including the input-output ratio, the generated brand value, the brand authority, the customer satisfaction, and other marketing schemes are analyzed.
When in use, the invention comprises the following steps: s1, collecting and counting data; s2, analyzing and diagnosing by a website platform; s3, optimizing a search engine by popularization in the initial stage of the website; s4, popularizing the website operation period by utilizing microblogs and WeChat;
s5, precise one-to-one marketing; s6, performing communication and interaction with the client, and determining the target; s7, the customer service is online and answers questions and answers for the customer; s8, providing personalized services and carrying out popularization activities; and S9, counting expected benefits and carrying out effect evaluation. The method is simple, the operability is high, effective media are excavated, data of conversion rate enable people to clearly know what channels are good in conversion effect, the same popularization method can be used on the same channel, the BD or the advertisement can be used for developing the same cooperation channel, and the experience of successful reproduction can be achieved.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (9)
1. A new media promotion method for a network mall is characterized by comprising the following steps:
s1, collecting and counting data;
s2, analyzing and diagnosing by a website platform;
s3, optimizing a search engine by popularization in the initial stage of the website;
s4, popularizing the website operation period by utilizing microblogs and WeChat;
s5, precise one-to-one marketing;
s6, performing communication and interaction with the client, and determining the target;
s7, the customer service is online and answers questions and answers for the customer;
and S8, providing personalized services and carrying out popularization activities.
And S9, counting expected benefits and carrying out effect evaluation.
2. The method as claimed in claim 1, wherein the collecting and statistics of the data in S1 includes market demand analysis; analyzing a client structure; analyzing the market competition; analyzing purchasing behavior; and (3) current situation analysis: and (4) analyzing competitors and analyzing the advantages and disadvantages of the competitors.
3. The method as claimed in claim 1, wherein in S2, the website structure is clear, and the program is consistent with the search engine and the customer experience is an important part of the promotion.
4. The method as claimed in claim 1, wherein in S3, the initial promotion mode submits addresses of websites to the respective big search engines; friend link, establish link with partner and industry portal website; the network media propaganda is carried out on the website by matching with other departments of the company; network resource cooperation, namely popularizing websites and products by using network shared resources, increasing the access amount, enhancing the cognition of customers on brands, the ranking advantage of search engines and the authority of the websites; optimizing the pictures in the website, constructing the internal links and optimizing the codes, so that the method is suitable for a search engine.
5. The method according to claim 1, wherein the precise marketing in S5 includes understanding the needs of each customer for a precise marketing of one; mass sending information, pushing enterprise related information and activity content.
6. The method as claimed in claim 1, wherein in S6, the communication and interaction means is WeChat and voice conversation, the questions and the demands of the customers can be answered in a one-to-one manner, and the targets are determined according to the age and the consumption ability.
7. The method for promoting new media in a cyber mall according to claim 1, wherein in the S7, the customer service online manner is intelligent voice and artificial customers.
8. The new media promotion method for cyber mall according to claim 1, wherein in the S8, the personalized services include wechat activity, scratch card, lucky carousel; the service inquiry provides meal ordering inquiry and life service inquiry; the method comprises the steps that the product information can be obtained by directly replying relevant characters after the keywords are made on the products in the search shop, and the promotion activity is that each coming guest can enjoy discount or send gifts after paying attention to the mall.
9. The method according to claim 1, wherein in S9, effective evaluation, traffic statistics analysis, customer source, stay, and customer conversion rate are performed on network popularization measures, poor popularization schemes are improved or cancelled, effective popularization scheme investment is increased, return on investment rate is evaluated, marketing schemes such as investment-output ratio, brand value generation, brand authority, customer satisfaction, etc. are analyzed.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910105582.2A CN111488518A (en) | 2019-01-25 | 2019-01-25 | New media promotion method for network mall |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910105582.2A CN111488518A (en) | 2019-01-25 | 2019-01-25 | New media promotion method for network mall |
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| Publication Number | Publication Date |
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| CN111488518A true CN111488518A (en) | 2020-08-04 |
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| CN201910105582.2A Pending CN111488518A (en) | 2019-01-25 | 2019-01-25 | New media promotion method for network mall |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113657935A (en) * | 2021-08-16 | 2021-11-16 | 中网赢商(苏州)信息技术有限公司 | Network marketing system and working method thereof |
| CN116109165A (en) * | 2022-11-28 | 2023-05-12 | 河南九域腾龙信息工程有限公司 | Network operation capability analysis method and device |
-
2019
- 2019-01-25 CN CN201910105582.2A patent/CN111488518A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113657935A (en) * | 2021-08-16 | 2021-11-16 | 中网赢商(苏州)信息技术有限公司 | Network marketing system and working method thereof |
| CN116109165A (en) * | 2022-11-28 | 2023-05-12 | 河南九域腾龙信息工程有限公司 | Network operation capability analysis method and device |
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Application publication date: 20200804 |