CN103593426B - A kind of commercial articles searching and offer method and device - Google Patents

A kind of commercial articles searching and offer method and device Download PDF

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Publication number
CN103593426B
CN103593426B CN201310549923.8A CN201310549923A CN103593426B CN 103593426 B CN103593426 B CN 103593426B CN 201310549923 A CN201310549923 A CN 201310549923A CN 103593426 B CN103593426 B CN 103593426B
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commodity
time point
sampling time
information
reviews information
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CN103593426A (en
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周雷
高扬
姜鑫
曹晴
牛杏媛
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Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
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Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data

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Abstract

The embodiment of the present invention provides a kind of commercial articles searching and provides method and device, to reduce the time of user's search commercial articles, improves the click volume and visit capacity of electric business website.Search engine is in each acquisition time in this method, in the number of reviews information that each webpage acquisition user is commented on the commodity, using least square method, determine the matched curve of the commodity, after the searching request of user is received, the number of reviews information of the commodity, according to the number of reviews information of determination, provides a user the information of commodity corresponding to the searching request according to corresponding to matched curve determines to receive the time of the searching request.Because the matched curve determined in embodiments of the present invention can react click volume of the user to the commodity to a certain extent, therefore according to corresponding to the number of reviews information that the matched curve determines provides a user searching request during product information, the time of user's search commercial articles can be reduced, improves the click volume and visit capacity of electric business website.

Description

A kind of commercial articles searching and offer method and device
Technical field
The present invention relates to technical field of electronic commerce, more particularly to a kind of commercial articles searching and offer method and device.
Background technology
With the continuous development of electric business website, the commodity of magnanimity are flooded with network.At present, the search of electric business search website Search coverage rate of the engine for the commodity of a certain businessman can reach more than 90%, but the search result under the coverage rate is all Come from reptile searches record, or businessman to user(Business to Customer, B2C)In pattern, using cooperation Form, electric business website is supplied to by businessman.For reptile, the weight of its commodity seen all is identical, can not Identify which commodity may raise the clicking rate of website, which commodity will not bring change to the clicking rate of website;And For the information of the commodity provided using B2C patterns, which commodity businessman, which will not also provide, can raise the information of click volume.
Even if number of site can provide the information for the commodity that can improve clicking rate, but safeguard this interface but right and wrong It is often very difficult.Because the commodity that can improve clicking rate are typically all hot item, sales volume of the commodity on website Bigger, many commodity can all be sold out quickly, and commodity, which sell out rear website, will also update the information of these commodity, and in stockit is available in commodity Pushed again again during supply, therefore cause the frequent push of website, safeguard unusual inconvenience.
Therefore, how electric business website and electric business search website are directed to each user, and being searched out from the commodity of magnanimity can It can bring the elevated commodity of clicking rate and be supplied to each user, reduce the time of user's search commercial articles, and improve website Click volume and visit capacity are prior art urgent problems to be solved.
The content of the invention
The embodiment of the present invention provides a kind of commercial articles searching and provides method and device, to reduce user's search commercial articles when Between, and improve the click volume and visit capacity of website.
The embodiment of the present invention provides a kind of commercial articles searching and provides method, and this method includes:
Search engine is according to each sampling time point of setting, for the webpage where each commodity, in each sampling Between point obtain the number of reviews information commented on the commodity of user;
For each commodity, believed according to 1 sampling time points and the number of reviews obtained in the sampling time point Breath, using least square method, determines sampling time point and the matched curve of number of reviews information of the commodity;
After the searching request of user is received, each commodity corresponding to the searching request are determined;
, should it is determined that receiving for each sampling time point of commodity of determination and the matched curve of number of reviews information The number of reviews information of the commodity corresponding to the time of searching request;
According to the number of reviews information of determination, the information of commodity corresponding to the searching request is provided to the user.
It is preferred that in order to improve the efficiency and accuracy that commodity provide in this method, it is described to be obtained in each sampling time point Taking the number of reviews information commented on the commodity at family includes:
Masterplate is commented on according to the commodity of setting, obtain user in each sampling time point for each webpage enters to the commodity The number of reviews information of row comment.
It is preferred that in order to reduce the time of user's search commercial articles, and the click volume and visit capacity of electric business website are improved, it is described Determining the matched curve of the sampling time point and number of reviews information of the commodity includes:
The number of reviews information obtained for the commodity in each sampling time point, simulates straight line y=a0+a1x, and wherein x is Sampling time point, y are the number of reviews information obtained in the sampling time point;
According to least square method, it is determined that parameter a0 and a1 in simulation straight line, determine the sampling time point of the commodity and comment By the matched curve of quantity information.
It is preferred that in order to ensure the correctness of matched curve, ensure the accuracy rate of product provided a user, further carry The click volume and visit capacity of high electric business website, the matched curve of the sampling time point and number of reviews information for determining the commodity Also include:
Using at least one parameter in coefficient R, statistic F, surplus standard deviation S, the curve of fitting is entered Row evaluation;
When Evaluation threshold corresponding to evaluation result is unsatisfactory for relevant parameter, according to other sampling time points and comment number Information is measured, redefines sampling time point and the matched curve of number of reviews information of the commodity.
It is preferred that in order to ensure the correctness of matched curve, ensure the accuracy rate of product provided a user, further carry The click volume and visit capacity of high electric business website, the matched curve of the sampling time point and number of reviews information for determining the commodity Including:
According to current time and the fit time interval of setting, obtain using the current time as end time, during the fitting Between at intervals of each sampling time point in the period of length and the sampling time point obtain number of reviews information;
According to each sampling time point of acquisition and each number of reviews information, determine the commodity sampling time point and The matched curve of number of reviews information.
The embodiments of the invention provide a kind of commercial articles searching and device is provided, described device includes:
Acquisition module, for each sampling time point according to setting, for the webpage where each commodity, adopted each Sample time point obtains the number of reviews information that user is commented on the commodity;
Fitting module, for for each commodity, being obtained according to 1 sampling time points and in the sampling time point Number of reviews information, using least square method, determine sampling time point and the matched curve of number of reviews information of the commodity;
Search module, for after the searching request of user is received, determining each commodity corresponding to the searching request;
Determining module, it is bent for the sampling time point of each commodity for determination and the fitting of number of reviews information Line, it is determined that receiving the number of reviews information of the commodity corresponding to the time of the searching request;
Module is provided, for the number of reviews information according to determination, business corresponding to the searching request is provided to the user The information of product.
It is preferred that in order to improve the efficiency and accuracy that commodity provide in this method, the acquisition module, specifically for root Masterplate is commented on according to the commodity of setting, obtaining user in each sampling time point for each webpage comments what the commodity were commented on By quantity information.
It is preferred that in order to reduce the time of user's search commercial articles, and the click volume and visit capacity of electric business website are improved, it is described Fitting module, specifically for the number of reviews information obtained for the commodity in each sampling time point, simulation straight line y=a0+ A1x, wherein x are sampling time point, and y is the number of reviews information obtained in the sampling time point;According to least square method, it is determined that The parameter a0 and a1 in straight line are simulated, determines sampling time point and the matched curve of number of reviews information of the commodity.
It is preferred that in order to ensure the correctness of matched curve, ensure the accuracy rate of product provided a user, further carry The click volume and visit capacity of high electric business website, the fitting module, specifically for using coefficient R, statistic F, remaining mark At least one parameter in accurate poor S, is evaluated the curve of fitting;When evaluation result is unsatisfactory for corresponding to relevant parameter During Evaluation threshold, according to other sampling time points and number of reviews information, redefine the sampling time point of the commodity and comment By the matched curve of quantity information.
It is preferred that in order to ensure the correctness of matched curve, ensure the accuracy rate of product provided a user, further carry The click volume and visit capacity of high electric business website, the fitting module, specifically for the fit time according to current time and setting Interval, is obtained using the current time as end time, the fit time is at intervals of each sampling time in the period of length Point and the number of reviews information obtained in the sampling time point;According to each sampling time point of acquisition and each number of reviews Information, determine sampling time point and the matched curve of number of reviews information of the commodity.
The embodiments of the invention provide a kind of commercial articles searching and method and device is provided, search engine is each in this method Acquisition time, in the number of reviews information that each webpage acquisition user is commented on the commodity, sampled according at least two Time point and the corresponding number of reviews information obtained in the sampling time point, using least square method, determine that the commodity sample Time point and the matched curve of number of reviews information, after the searching request of user is received, according to corresponding to the searching request Each commodity, and the matched curve of corresponding each commodity, it is determined that receiving commenting for the commodity corresponding to the time of the searching request By quantity information, according to the number of reviews information of determination, the information of commodity corresponding to the searching request is provided a user.Due to Comment of the user collected in embodiments of the present invention according to each sampling time point and in each sampling time point to commodity Quantity information, it is determined that matched curve corresponding to commodity, the matched curve can be intended according to previous data to a certain extent Critical data currently related to the commodity is closed out, a certain degree of prediction has been carried out hence for the degree of concern of the commodity, Further the data react click volume of the user to the commodity, therefore work as and receiving the searching request of user, and according to this When the number of reviews information that matched curve determines provides a user product information corresponding to searching request, it is possible to reduce user searches for The time of commodity, and improve the click volume and visit capacity of electric business website.
Brief description of the drawings
Fig. 1 is the commercial articles searching provided in an embodiment of the present invention and the schematic diagram for providing process;
Fig. 2 is the commercial articles searching provided in an embodiment of the present invention and a detailed implementation process schematic diagram of offer;
Fig. 3 is commercial articles searching provided in an embodiment of the present invention and another specific implementation process schematic diagram of offer;
Fig. 4 is a kind of commercial articles searching provided in an embodiment of the present invention and provides apparatus structure schematic diagram.
Embodiment
In order to reduce the time of user's search commercial articles, and the click volume and visit capacity of electric business website are improved, the present invention is implemented Example provides a kind of commercial articles searching and provides method and device.
With reference to Figure of description, the embodiment of the present invention is described in detail.
Fig. 1 is that the commercial articles searching provided in an embodiment of the present invention and the schematic diagram for providing process, the process include following step Suddenly:
S101:Search engine, for the webpage where each commodity, is adopted according to each sampling time point of setting each Sample time point obtains the number of reviews information that user is commented on the commodity.
Each sampling time point can be set at set time intervals in embodiments of the present invention, can also according to appoint The time interval of meaning sets sampling time point.In each sampling time point, search engine obtains user to business for each commodity The number of reviews information that product are commented on.The sampling time point can be for interval setting with minute, hour, day, week.
In addition, search engine obtain user each commodity are commented on number of reviews information when, can be each Sampling time point, the number of reviews information that user commented on the commodity is obtained for each commodity.Such as the sampling time Point is respectively 1,2,3,4,5, and in each sampling time point, for each commodity, search engine all obtains user and the commodity are entered The number of reviews information of row comment.
Or in order to reduce information gathering amount, and subsequently when carrying out curve fitting, it is necessary to information nor especially It is more, search engine obtain user each commodity are commented on number of reviews information when, for each commodity, Ke Yi Limited individual sampling time point, obtain the number of reviews information that user is commented on the commodity.Such as sampling time point is respectively 1st, 2,3,4,5, in each sampling time point 1,3,5, for the first commodity, search engine all obtains user and first commodity is entered The number of reviews information of row comment.
S102:For each commodity, according to 1 sampling time points and the comment number obtained in the sampling time point Information is measured, using least square method, determines sampling time point and the matched curve of number of reviews information of the commodity.
When for each commodity, in each sampling time point, obtaining user and be directed to the comment number that the commodity are commented on After measuring information, search engine is directed to each commodity, obtains multiple two-dimentional values of the commodity(Sampling time point, number of reviews letter Breath).In these two dimension values any at least two groups of selection, i.e. 1 sampling time points and obtain in the sampling time point Number of reviews information, it is worth according to this at least two groups two dimensions, determines sampling time point and the fitting of number of reviews information of the commodity Curve.
S103:After the searching request of user is received, each commodity corresponding to the searching request are determined.
S104:For each sampling time point of commodity of determination and the matched curve of number of reviews information, it is determined that Receive the number of reviews information of the commodity corresponding to the time of the searching request.
Before the searching request that search engine receives user, search engine is directed to each commodity, it is determined that the business The sampling time point of product and the matched curve of number of reviews information.Therefore when search engine is according to corresponding to determining searching request After each commodity, when providing a user the information of these commodity, the information of which commodity provides search engine in the very first time, The information of which commodity can provide later, and search engine is according to the curve being fitted for each commodity in embodiments of the present invention It is determined that.
S105:According to the number of reviews information of determination, the information of commodity corresponding to the searching request is provided to the user.
Specifically, because search engine is directed to each commodity, it is determined that matched curve corresponding to the commodity, to Before family provides the information of commodity, it is determined that the order of the commodity provided a user.Search engine is directed in embodiments of the present invention Commodity corresponding to the searching request, and for the matched curve that each commodity determine, it is determined that the search please in reception for each commodity The number of reviews information of the commodity corresponding to the time asked, the offer order of each commodity is determined according to the number of reviews information, So as to sequentially provide a user the information of corresponding commodity according to this.
Due in embodiments of the present invention according to each sampling time point and the user collected in each sampling time point To the number of reviews information of commodity, it is determined that matched curve corresponding to commodity, the matched curve can react to a certain extent User is to the click volumes of the commodity, therefore when receiving the searching request of user, and the comment determined according to the matched curve When quantity information provides a user product information corresponding to searching request, it is possible to reduce the time of user's search commercial articles, and improve The click volume and visit capacity of electric business website.
By observing in B2C patterns, businessman typically can invite user to enter the commodity bought after by commodity selling Row comment, and user can reflect clicking rate and access of the user to the commodity to a certain extent to the number of reviews of commodity Amount, and like degree of the user to the commodity can also be reflected to a certain extent, buy degree.Therefore, implement in the present invention In order to improve the click volume of website and visit capacity in example, and the time of user's search commercial articles is reduced, search engine is according to search Request, when providing a user the information of commodity, is provided according to the number of reviews information of commodity.
In order to accurately and efficiently obtain number of reviews information of the user to commodity, and provided a user in search engine During search result, the number of reviews information of each commodity can be timely predicted, search engine needs in embodiments of the present invention For each commodity, sampling time point and the matched curve of number of reviews information of the commodity are determined.
Specifically, it is determined that each commodity matched curve when, for each commodity, search engine is needed in each sampling At time point, webpage where the commodity is searched for, so as to the comment commented in each sampling time point acquisition user the commodity Quantity information.Specifically when obtaining the number of reviews information that user is commented on commodity, one word of parsing that can be extra Comment quantity information corresponding to section, the i.e. commodity, so as to obtain specific comment quantity information.
It is preferred that in order to improve the efficiency and accuracy that commodity provide in this method, it is described to be obtained in each sampling time point Taking the number of reviews information commented on the commodity at family includes:Masterplate is commented on according to the commodity of setting, for each webpage In the number of reviews information that each sampling time point acquisition user is commented on the commodity.
For each commodity, in each sampling time point, the number of reviews letter that user is commented on the commodity is obtained After breath, search engine can be by each of acquisition(Sampling time point, number of reviews information)Paired 2-D data preserve Come, so as to obtain a series of paired data for the commodity.For example, representing sampling time point with ti, represented with ni The number of reviews information that the sampling time point obtains, then the information obtained according to each sampling time point, can obtain (t1, N1), (t2, n2) ... ... (tm, nm).
Search engine is directed to each commodity, in each sampling time point, obtains user and comments what the commodity were commented on After quantity information, least square method can be used, determines the sampling time point of the commodity and the fitting song of number of reviews information Line.Least square method is a kind of mathematical optimization techniques.It finds the optimal function of data by minimizing the quadratic sum of error Match somebody with somebody.Unknown data can be easily tried to achieve using least square method, and are caused between these data and real data for trying to achieve The quadratic sum of error is minimum.
In embodiments of the present invention, using least square method, the sampling time point and number of reviews information of the commodity are determined Matched curve include:
The number of reviews information obtained for the commodity in each sampling time point, simulates straight line y=a0+a1x, and wherein x is Sampling time point, y are the number of reviews information obtained in the sampling time point;
According to least square method, it is determined that parameter a0 and a1 in simulation straight line, determine the sampling time point of the commodity and comment By the matched curve of quantity information.
After simulation straight line yi=a0+a1xi is determined, and information search engine has collected corresponding to parameter x, y, After as long as the a0 and a1 in the simulation straight line is determined, the simulation straight line determines that.
Specifically when according to least square method simulation curve, according to above-mentioned formula yi=a0+a1xi, each xi is substituted into Above-mentioned formula can obtain corresponding calculated value yi, and the actual number of reviews information yi ' that the sampling time point obtains is known. Therefore by measured value yi ' with utilizing above-mentioned formula calculating(yi=a0+a1xi)Deviation(yi’-yi)Quadratic sum (∑(yi’- yi)2) minimum " optimized criterion ".
Order:Yi=a0+a1xi formula is brought into the formula, obtained:
Work as ∑(yi’-yi)2 it is minimum when, available functionsPartial derivative is asked to a0, a1, makes the two partial derivatives be equal to zero.From And obtain on two equation groups that a0, a1 are unknown number,
a0=(∑yi’)/n-a1(∑xi)/ n, n are the quantity of sampling time point;
a1=[n∑xiyi’-(∑xi∑yi’)]/[n∑xi2-(∑xi)2)];
The a0 of above-mentioned determination and a1 representation formula is substituted into yi=a0+a1xi, so as to obtain matched curve.
The embodiment of the present invention gives the simple embodiment to be carried out curve fitting using least square method, it is believed that ability Field technique personnel description according to embodiments of the present invention, curve simulation can be carried out using corresponding mode.
When being carried out curve fitting using least square method, as long as according to 1 sampling time points and in the sampling Between put the number of reviews information of acquisition and can determine that, but after corresponding curve is fitted, directly can be carried out according to the curve The offer of subsequent search result.In embodiments of the present invention in order to ensure the correctness of matched curve, ensure what is provided a user The accuracy rate of product, further improve the click volume and visit capacity of website, the sampling time point for determining the commodity and comment Also include after the matched curve of quantity information:
Using at least one parameter in coefficient R, statistic F, surplus standard deviation S, the curve of fitting is entered Row evaluation;
When Evaluation threshold corresponding to evaluation result is unsatisfactory for relevant parameter, according to other sampling time points and comment number Information is measured, redefines sampling time point and the matched curve of number of reviews information of the commodity.
I.e. after the matched curve is determined, it can determine that corresponding each sampling time point is corresponding according to the matched curve Number of reviews information, and each sampling time point actual acquisition to number of reviews information be also known, therefore according to this The number of reviews information that two ways determines determines coefficient R (Correlation coefficient), and coefficient R is got over 1 illustrative graph that levels off to is fitted more accurate.Set when coefficient R corresponding to the number of reviews information that two ways determines is less than During fixed Evaluation threshold, then it is assumed that the matched curve is not accurate enough, according to other sampling time points and number of reviews information, weight Newly determine sampling time point and the matched curve of number of reviews information of the commodity.
It is statistical average accordingly because statistic F is for the variable analyzed data, examined in statistical theory Value, when carrying out sample statistics, it is better that the bigger illustrative graphs of statistic F are fitted.Matched curve is commented using statistic F During valency, when obtained statistic F is less than the corresponding Evaluation threshold of setting, determine that the matched curve is not accurate enough, according to others Sampling time point and number of reviews information, redefine sampling time point and the matched curve of number of reviews information of the commodity.
Surplus standard deviation S is also referred to as mean square deviation, and in linear regression analysis, the difference between actual value and estimate turns into residual error (Or surplus), the residual sum of squares (RSS) of all predicted values(Or residual sum of square), residual standard deviation is exactly residual sum of square Extraction of square root.In specific calculate, calculating be the number of reviews information that two ways determines variance, surplus standard deviation S gets over Close to zero, illustrative graph is fitted better.Therefore when being evaluated using surplus standard deviation S, obtained remaining standard is judged Whether poor S is more than the corresponding Evaluation threshold of setting, when corresponding Evaluation threshold of the obtained surplus standard deviation S more than setting, it is determined that The matched curve is not accurate enough, according to other sampling time points and number of reviews information, when redefining the sampling of the commodity Between point and number of reviews information matched curve.
It when being evaluated according to above-mentioned parameter matched curve, can arbitrarily select, one, two or three can be selected It is individual to be evaluated, the Evaluation threshold of setting is unsatisfactory for simply by the presence of relevant parameter, you can determine the not accurate enough of curve matching, weight New matched curve, untill fitting accurate curve.
Fig. 2 is a detailed implementation process schematic diagram of the commercial articles searching provided in an embodiment of the present invention and offer, the process Comprise the following steps:
S201:Search engine, for the webpage where each commodity, is adopted according to each sampling time point of setting each Sample time point obtains the number of reviews information that user is commented on the commodity.
S202:For each commodity, according to 1 sampling time points and the comment number obtained in the sampling time point Information is measured, using least square method, determines sampling time point and the matched curve of number of reviews information of the commodity.
S203:Using at least one parameter in coefficient R, statistic F, surplus standard deviation S, to the song of fitting Line is evaluated.
S204:Judge whether evaluation result meets Evaluation threshold corresponding to relevant parameter, when meeting, carry out step S205, otherwise, carry out step S202.
S205:When receiving the searching request of user, the comment number of each commodity is determined according to the curve of fitting Information is measured, and corresponding commodity are provided a user according to the number of reviews information of determination.
In addition, in embodiments of the present invention in order to ensure the correctness of matched curve, the product that ensures to provide a user Accuracy rate, further improve the click volume and visit capacity of electric business website, the sampling time point for determining the commodity and comment number The matched curve of amount information includes:
According to current time and the fit time interval of setting, obtain using the current time as end time, during the fitting Between at intervals of each sampling time point in the period of length and the sampling time point obtain number of reviews information;
According to each sampling time point of acquisition and each number of reviews information, determine the commodity sampling time point and The matched curve of number of reviews information.
Sampling time point i.e. within several weeks recently, and the number of reviews letter of the commodity of each sampling time point acquisition Breath, carries out the fitting of curve.The curve that this method fits can reflect the visit capacity of recent user to a certain extent, also can Reflect commodity in degree welcome recently to a certain extent.
Fig. 3 is another specific implementation process schematic diagram of commercial articles searching provided in an embodiment of the present invention and offer, the process Comprise the following steps:
S301:Search engine, for the webpage where each commodity, is adopted according to each sampling time point of setting each Sample time point obtains the number of reviews information that user is commented on the commodity.
S302:For each commodity, according to current time and the fit time interval of setting, obtain using the current time as End time, what the fit time obtained at intervals of each sampling time point in the period of length and in the sampling time point Number of reviews information.
S303:According to each sampling time point of acquisition and each number of reviews information, when determining the sampling of the commodity Between point and number of reviews information matched curve.
S304:Using at least one parameter in coefficient R, statistic F, surplus standard deviation S, to the song of fitting Line is evaluated.Judge whether evaluation result meets Evaluation threshold corresponding to relevant parameter, when meeting, carry out step S305, Otherwise, step S302 is carried out.
S305:After the searching request of user is received, each commodity corresponding to the searching request are determined.
S306:For each sampling time point of commodity of determination and the matched curve of number of reviews information, it is determined that Receive the number of reviews information of the commodity corresponding to the time of the searching request.
S307:According to the number of reviews information of determination, the information of commodity corresponding to the searching request is provided to the user.
Due in embodiments of the present invention according to each sampling time point and the user collected in each sampling time point To the number of reviews information of commodity, it is determined that matched curve corresponding to commodity, the matched curve can react to a certain extent User is to the click volumes of the commodity, therefore when receiving the searching request of user, and the comment determined according to the matched curve When quantity information provides a user product information corresponding to searching request, it is possible to reduce the time of user's search commercial articles, and improve The click volume and visit capacity of electric business website.
Fig. 4 is a kind of commercial articles searching provided in an embodiment of the present invention and provides apparatus structure schematic diagram, and described device includes:
Acquisition module 41, for each sampling time point according to setting, for the webpage where each commodity, each Sampling time point obtains the number of reviews information that user is commented on the commodity;
Fitting module 42, for for each commodity, being obtained according to 1 sampling time points and in the sampling time point The number of reviews information taken, using least square method, determine the sampling time point of the commodity and the fitting song of number of reviews information Line;
Search module 43, for after the searching request of user is received, determining each commodity corresponding to the searching request;
Determining module 44, for for each sampling time point of commodity of determination and the fitting of number of reviews information Curve, it is determined that receiving the number of reviews information of the commodity corresponding to the time of the searching request;
Module 45 is provided, for the number of reviews information according to determination, provided to the user corresponding to the searching request The information of commodity.
It is preferred that in order to improve the efficiency and accuracy that commodity provide in this method, the acquisition module 41, it is specifically used for Masterplate is commented on according to the commodity of setting, obtains what user was commented on the commodity in each sampling time point for each webpage Number of reviews information.
It is preferred that in order to reduce the time of user's search commercial articles, and the click volume and visit capacity of electric business website are improved, it is described Fitting module 42, specifically for the number of reviews information obtained for the commodity in each sampling time point, simulation straight line y=a0+ A1x, wherein x are sampling time point, and y is the number of reviews information obtained in the sampling time point;According to least square method, it is determined that The parameter a0 and a1 in straight line are simulated, determines sampling time point and the matched curve of number of reviews information of the commodity.
It is preferred that in order to ensure the correctness of matched curve, ensure the accuracy rate of product provided a user, further carry The click volume and visit capacity of high electric business website, the fitting module 42, specifically for using coefficient R, statistic F, residue At least one parameter in standard deviation S, the curve of fitting is evaluated;Corresponded to when evaluation result is unsatisfactory for relevant parameter Evaluation threshold when, according to other sampling time points and number of reviews information, redefine the commodity sampling time point and The matched curve of number of reviews information.
It is preferred that in order to ensure the correctness of matched curve, ensure the accuracy rate of product provided a user, further carry The click volume and visit capacity of high electric business website, the fitting module 42, during specifically for according to the fitting of current time and setting Between be spaced, obtain using the current time as end time, when the fit time is at intervals of each sampling in the period of length Between point and the sampling time point obtain number of reviews information;According to each sampling time point of acquisition and each comment number Information is measured, determines sampling time point and the matched curve of number of reviews information of the commodity.
The embodiments of the invention provide a kind of commercial articles searching and method and device is provided, search engine is each in this method Acquisition time, in the number of reviews information that each webpage acquisition user is commented on the commodity, sampled according at least two Time point and the corresponding number of reviews information obtained in the sampling time point, using least square method, determine that the commodity sample Time point and the matched curve of number of reviews information, after the searching request of user is received, according to corresponding to the searching request Each commodity, and the matched curve of corresponding each commodity, it is determined that receiving commenting for the commodity corresponding to the time of the searching request By quantity information, according to the number of reviews information of determination, the information of commodity corresponding to the searching request is provided a user.Due to Comment of the user collected in embodiments of the present invention according to each sampling time point and in each sampling time point to commodity Quantity information, it is determined that matched curve corresponding to commodity, the matched curve can react user to a certain extent to the commodity Click volume, therefore when receiving the searching request of user, and according to the number of reviews information that the matched curve determines to When family provides product information corresponding to searching request, it is possible to reduce the time of user's search commercial articles, and improve the click volume of website And visit capacity.
It will be understood by those skilled in the art that method and apparatus provided by the invention can be used in specific electric business website, It can be used in the search website that is scanned for the commodity in each electric business website.Methods and apparatus of the present invention can also be unlimited In electric business application field, but go for any website that a variety of projects for being combined with comment information are provided and it is entered In the website of row search.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program Product.Therefore, the application can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware Apply the form of example.Moreover, the application can use the computer for wherein including computer usable program code in one or more Usable storage medium(Including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)The computer program production of upper implementation The form of product.
The application is with reference to method, the equipment according to the embodiment of the present application(System)And the flow of computer program product Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.
Although having been described for the preferred embodiment of the application, those skilled in the art once know basic creation Property concept, then can make other change and modification to these embodiments.So appended claims be intended to be construed to include it is excellent Select embodiment and fall into having altered and changing for the application scope.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the application to the application God and scope.So, if these modifications and variations of the application belong to the scope of the application claim and its equivalent technologies Within, then the application is also intended to comprising including these changes and modification.

Claims (8)

1. a kind of commercial articles searching and offer method, it is characterised in that this method includes:
Search engine is according to each sampling time point of setting, for the webpage where each commodity, in each sampling time point Obtain the number of reviews information that user is commented on the commodity;
For each commodity, according to 1 sampling time points and the number of reviews information obtained in the sampling time point, adopt With least square method, sampling time point and the matched curve of number of reviews information of the commodity are determined;Using coefficient R, system At least one parameter in F, surplus standard deviation S is measured, the curve of fitting is evaluated;Set when coefficient R is less than Fixed coefficient correlation Evaluation threshold or statistic F are less than the statistic Evaluation threshold of setting or surplus standard deviation S is more than setting Residual standard deviation Evaluation threshold when, according to other sampling time points and number of reviews information, redefine adopting for the commodity Sample time point and the matched curve of number of reviews information;
After the searching request of user is received, each commodity corresponding to the searching request are determined;
For each sampling time point of commodity of determination and the matched curve of number of reviews information, it is determined that receiving the search The number of reviews information of the commodity corresponding to the time of request;
According to the number of reviews information of determination, the letter of commodity corresponding to the searching request is provided to the user according to offer order Breath, wherein offer order is determined by the number of reviews information of the determination.
2. the method as described in claim 1, it is characterised in that described that the commodity are entered in each sampling time point acquisition user The number of reviews information of row comment includes:
Masterplate is commented on according to the commodity of setting, obtaining user in each sampling time point for each webpage comments the commodity The number of reviews information of opinion.
3. the method as described in claim 1, it is characterised in that the sampling time point for determining the commodity and number of reviews letter The matched curve of breath includes:
The number of reviews information obtained for the commodity in each sampling time point, simulates straight line y=a0+a1x, and wherein x is to adopt Sample time point, y are the number of reviews information obtained in the sampling time point;
According to least square method, it is determined that parameter a0 and a1 in simulation straight line, determine the sampling time point of the commodity and comment on number Measure the matched curve of information.
4. the method as described in claim 1, it is characterised in that the sampling time point for determining the commodity and number of reviews letter The matched curve of breath includes:
According to current time and the fit time interval of setting, obtain using the current time as end time, between the fit time The each sampling time point being divided into the period of length and the number of reviews information obtained in the sampling time point;
According to each sampling time point of acquisition and each number of reviews information, sampling time point and the comment of the commodity are determined The matched curve of quantity information.
5. a kind of commercial articles searching and offer device, it is characterised in that described device includes:
Acquisition module, for each sampling time point according to setting, for the webpage where each commodity, in each sampling Between point obtain the number of reviews information commented on the commodity of user;
Fitting module, for for each commodity, being commented according to 1 sampling time points and what the sampling time point obtained By quantity information, using least square method, sampling time point and the matched curve of number of reviews information of the commodity are determined;Using At least one parameter in coefficient R, statistic F, surplus standard deviation S, the curve of fitting is evaluated;Work as correlation Coefficients R is less than the coefficient correlation Evaluation threshold of setting or statistic F is less than the statistic Evaluation threshold of setting or remaining standard When poor S is more than the residual standard deviation Evaluation threshold of setting, according to other sampling time points and number of reviews information, redefine The sampling time point of the commodity and the matched curve of number of reviews information;
Search module, for after the searching request of user is received, determining each commodity corresponding to the searching request;
Determining module, for for each sampling time point of commodity of determination and the matched curve of number of reviews information, It is determined that receive the number of reviews information of the commodity corresponding to the time of the searching request;
Module is provided, for the number of reviews information according to determination, the searching request is provided to the user according to offer order The information of corresponding commodity, wherein offer order is determined by the number of reviews information of the determination.
6. device as claimed in claim 5, it is characterised in that the acquisition module, specifically for the commodity point according to setting Discuss and select model workers version, the number of reviews information that user commented on the commodity is obtained in each sampling time point for each webpage.
7. device as claimed in claim 5, it is characterised in that the fitting module, specifically for for the commodity each The number of reviews information that sampling time point obtains, straight line y=a0+a1x is simulated, wherein x is sampling time point, and y is in the sampling The number of reviews information that time point obtains;According to least square method, it is determined that parameter a0 and a1 in simulation straight line, determine the commodity Sampling time point and number of reviews information matched curve.
8. device as claimed in claim 5, it is characterised in that the fitting module, specifically for according to current time and setting Fixed fit time interval, obtain using the current time as end time, the fit time is at intervals of in the period of length Each sampling time point and the number of reviews information obtained in the sampling time point;According to each sampling time point of acquisition and Each number of reviews information, determines sampling time point and the matched curve of number of reviews information of the commodity.
CN201310549923.8A 2013-11-07 2013-11-07 A kind of commercial articles searching and offer method and device Expired - Fee Related CN103593426B (en)

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