CN103530585A - Aggregated data platform on basis of NFC (Near Field Communication) mobile terminal and application thereof - Google Patents
Aggregated data platform on basis of NFC (Near Field Communication) mobile terminal and application thereof Download PDFInfo
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Abstract
The invention discloses an aggregated data platform on the basis of an NFC (Near Field Communication) mobile terminal and application thereof and relates to a data platform, particularly an aggregated data platform which is on the basis of the NFC mobile terminal, has massive user information and massive product information and is used for establishing connection of a user and a product. The aggregated data platform on the basis of the NFC mobile terminal comprises a radio frequency electronic tag, the NFC mobile terminal, a network server and an aggregated data platform; the NFC mobile terminal is provided with an NFC client program; the radio frequency electronic tag is arranged on the product; the NFC mobile terminal carries out communication and data interaction with the aggregated data platform by the network server; the NFC mobile terminal comprises a terminal body, an internal module and a display screen; and the aggregated data platform is provided with a product information management module, a user information management module, a client evaluation information management module, a manufacturer data management module and a data statistics analysis module. The data platform has good convenience and high information truth and can carry out acquisition at any time.
Description
Technical field
The aggregated data platform and the application thereof that the present invention is based on NFC mobile terminal, relate to a kind of data platform, be a kind of based on NFC mobile terminal there is mass users information and magnanimity product information, and set up the aggregated data platform of user and product contact.
Background technology
Near-field communication (Near Field Communication, NFC), claims again wireless near field communication, is a kind of short-range high frequency wireless communication technology, allows to carry out contactless Point-to-Point Data Transmission (in ten centimetres) swap data between electronic equipment.This technology is developed by contact-free formula radio-frequency (RF) identification (RFID), and backward compatible RFID, is succeeded in developing the earliest by Sony and Philips, is mainly used in providing in the handheld devices such as mobile phone the M2M communication of (Machine to Machine).Because near-field communication has natural security, therefore, NFC technology is considered to have great application prospect in fields such as mobile-phone payments.
Traditional aggregated data platform has following problem:
1) convenience is poor, and the process of Information Monitoring bothers, cannot Rapid Establishment user and the contact of product.
2) information authenticity is lower, and the information of collection is often true not and accurate, is particularly difficult to collect real user profile.
3) cannot gather at any time, user often only has after certain product of purchase checkout, and system just likely associates user profile and product information.
Summary of the invention
The object of the invention is provides a kind of aggregated data platform and application thereof based on NFC mobile terminal for above-mentioned weak point, the mobile terminal that utilization comprises NFC technology, use it for and gather product information and user profile, and product and user are set up and contacted, thereby form an aggregated data platform, complete the interaction with user, carry out user behavior analysis, and according to the interaction with user, customer-action analysis accurate analysis customer consumption custom, meanwhile, by this platform, also can realize easily other related datas of user are carried out to statistical study.
A kind of aggregated data platform based on NFC mobile terminal takes following technical scheme to realize:
A kind of aggregated data platform based on NFC mobile terminal comprises radio electronic label, NFC mobile terminal, the webserver and aggregated data platform, NFC mobile terminal is provided with NFC client-side program, described radio electronic label is arranged on product, and described NFC mobile terminal communicates and data interaction by the webserver and aggregated data platform;
Described NFC mobile terminal comprises terminal body, internal module and display screen, and described display screen is arranged on terminal body, and described internal module is arranged on terminal body interior; Described internal module comprises bus, central processing unit, NFC radio frequency read module, communication module and NFC program module, and NFC radio frequency read module, central processing unit, communication module are all connected by bus between any two with display screen; Radio electronic label storage information is identified and read to described NFC radio frequency read module; NFC mobile terminal obtains radio electronic label content by NFC radio frequency read module, and by NFC program module, information exchange is crossed to the webserver and be sent to aggregated data platform and communicate by letter, and the radio electronic label content collecting is sent to aggregated data platform; In described NFC program module, store user profile.
Described NFC mobile terminal adopts commercially available NFC mobile terminal.
In described radio electronic label, store the unique identifier of specific product in this series products, described radio electronic label adopts UHF ultrahigh frequency electronic tag.
Described aggregated data platform has Product Information Management module, subscriber information management module, customer evaluation information management module, manufacturer data administration module and data statistic analysis module; Product Information Management module, subscriber information management module, customer evaluation information management module, manufacturer data administration module and data statistic analysis inside modules are separately installed with Product Information Management program, subscriber information management program, customer evaluation information management program, manufacturer data supervisory routine and data statistic analysis program; Product information and user profile that described Product Information Management module and subscriber information management module send for receiving NFC mobile terminal, and store information, set up the contact between user and product; Customer evaluation information management module receives and stores the user of NFC mobile terminal transmission to interactive informations such as the evaluation of this product or product supplier, suggestions; The data of the Shi Ge manufacturer of described manufacturer data administration module are collected, integration management is data statistic analysis; Described data statistic analysis module is analyzed ，Wei manufacturer to user and product data data display is provided, and auxiliary its carries out science decision.
Its personal information and data that in NFC client-side program, storage user arranges, provide user and supplier to carry out interaction.
During a kind of aggregated data working platform based on NFC mobile terminal, the built-in NFC radio frequency read module of NFC mobile terminal reads the radio electronic label being arranged on product, the user profile of obtaining in the product unique identification information obtaining in radio electronic label and NFC program module and other interactive informations are arrived to central processing unit by bus transfer, central processing unit calls communication module by bus, communication module, by network mode interconnection network server, sends to aggregated data platform by the data of NFC mobile terminal.
A kind of aggregated data platform application based on NFC mobile terminal is in the shops and user interaction of production enterprise logistics, distributing business.
Aggregated data platform and production or the docking of supplier's logistics system, obtain the essential information of product that unique identifier indicates and logistics information etc., by above-mentioned information, determine the concrete selling spot (Shang Chaohuo store) of this product, and this information and user's information is combined, utilize data statistic analysis module analysis, draw production marketing situation statistics, carry out aid decision making more accurately.
Polymerization business data platform is realized production or supplier and is completed the interaction with user, carry out user behavior analysis, and accurately judge customer consumption custom according to the interaction with user, customer-action analysis, meanwhile, by this platform, also can realize easily other related datas of user are carried out to statistical study.
Aggregated data platform tool based on NFC mobile terminal has the following advantages:
1) convenience is good
NFC module can be integrated on the mobile terminals such as smart mobile phone, user can carry these mobile terminals, only need to use the mobile terminals such as smart mobile phone just can carry out quickly and easily the collection of product information, product information and personal information foundation are contacted and upload to aggregated data platform.
2) information authenticity is high
Mobile phone is as the personal effects, and it often represents user's identity, has very high identity information authenticity.The software supporting with NFC module also can configure and carry the real identity information of user.NFC module is compared other mode better authenticity with the user profile that the fusion of smart mobile phone makes to be uploaded on aggregated data platform.
3) gather at any time
Use NFC technology, user can set up contact with product at any time, facilitates user and production or supplier to carry out interaction.
Accompanying drawing explanation
Below in conjunction with accompanying drawing, the invention will be further described:
Fig. 1 is the architecture principle figure that the present invention is based on the polymerization business data platform of NFC mobile terminal.
Fig. 2 is the modular structure schematic diagram of NFC mobile terminal of the present invention.
Fig. 3 is the polymerization business data console module structural drawing that the present invention is based on NFC mobile terminal.
Embodiment
With reference to accompanying drawing 1 ~ 3, a kind of aggregated data platform based on NFC mobile terminal of the present invention comprises radio electronic label, NFC mobile terminal, the webserver and aggregated data platform, NFC mobile terminal is provided with NFC client-side program, described radio electronic label is arranged on product, and described NFC mobile terminal communicates and data interaction by the webserver and aggregated data platform;
Described NFC mobile terminal comprises terminal body, internal module and display screen, and described display screen is arranged on terminal body, and described internal module is arranged on terminal body interior; Described internal module comprises bus, central processing unit, NFC radio frequency read module, communication module and NFC program module, and NFC radio frequency read module, central processing unit, communication module are all connected by bus between any two with display screen; Radio electronic label storage information is identified and read to described NFC radio frequency read module; NFC mobile terminal obtains radio electronic label content by NFC radio frequency read module, and by NFC program module, information exchange is crossed to the webserver and be sent to aggregated data platform and communicate by letter, and the radio electronic label content collecting is sent to aggregated data platform; In described NFC program module, store user profile.
Described NFC mobile terminal adopts commercially available NFC mobile terminal.
In described radio electronic label, store the unique identifier of specific product in this series products, described radio electronic label adopts UHF ultrahigh frequency electronic tag.
Described aggregated data platform has Product Information Management module, subscriber information management module, customer evaluation information management module, manufacturer data administration module and data statistic analysis module; Product Information Management module, subscriber information management module, customer evaluation information management module, manufacturer data administration module and data statistic analysis inside modules are separately installed with Product Information Management program, subscriber information management program, customer evaluation information management program, manufacturer data supervisory routine and data statistic analysis program; Product information and user profile that described Product Information Management module and subscriber information management module send for receiving NFC mobile terminal, and store information, set up the contact between user and product; Customer evaluation information management module receives and stores the user of NFC mobile terminal transmission to interactive informations such as the evaluation of this product or product supplier, suggestions; The data of the Shi Ge manufacturer of described manufacturer data administration module are collected, integration management is data statistic analysis; Described data statistic analysis module is analyzed ，Wei manufacturer to user and product data data display is provided, and auxiliary its carries out science decision.
Its personal information and data that in NFC client-side program, storage user arranges, provide user and supplier to carry out interaction.
During a kind of aggregated data working platform based on NFC mobile terminal, the built-in NFC radio frequency read module of NFC mobile terminal reads the radio electronic label being arranged on product, the user profile of obtaining in the product unique identification information obtaining in radio electronic label and NFC program module and other interactive informations are arrived to central processing unit by bus transfer, central processing unit calls communication module by bus, communication module is by network mode interconnection network server, the data of NFC mobile terminal are sent to aggregated data platform, user is by the result of seeing that at display screen this business is carried out.
A kind of aggregated data platform application based on NFC mobile terminal is in the shops and user interaction of production enterprise logistics, distributing business.
By embodiment, the present invention is had been described in detail above, single these not form restriction of the present invention.The present invention comprises scope and with above-mentioned embodiment, is not limited, as long as the equivalence that those of ordinary skills do according to invention institute disclosure is modified or changes, all should include the protection domain of recording in claims in.
Claims (4)
1. the aggregated data platform based on NFC mobile terminal, it is characterized in that: comprise radio electronic label, NFC mobile terminal, the webserver and aggregated data platform, NFC mobile terminal is provided with NFC client-side program, described radio electronic label is arranged on product, and described NFC mobile terminal communicates and data interaction by the webserver and aggregated data platform;
Described NFC mobile terminal comprises terminal body, internal module and display screen, and described display screen is arranged on terminal body, and described internal module is arranged on terminal body interior; Described internal module comprises bus, central processing unit, NFC radio frequency read module, communication module and NFC program module, and NFC radio frequency read module, central processing unit, communication module are all connected by bus between any two with display screen; Radio electronic label storage information is identified and read to described NFC radio frequency read module; NFC mobile terminal obtains radio electronic label content by NFC radio frequency read module, and by NFC program module, information exchange is crossed to the webserver and be sent to aggregated data platform and communicate by letter, and the radio electronic label content collecting is sent to aggregated data platform; In described NFC program module, store user profile;
Described aggregated data platform has Product Information Management module, subscriber information management module, customer evaluation information management module, manufacturer data administration module and data statistic analysis module; Product Information Management module, subscriber information management module, customer evaluation information management module, manufacturer data administration module and data statistic analysis inside modules are separately installed with Product Information Management program, subscriber information management program, customer evaluation information management program, manufacturer data supervisory routine and data statistic analysis program; Product information and user profile that described Product Information Management module and subscriber information management module send for receiving NFC mobile terminal, and store information, set up the contact between user and product; Customer evaluation information management module receives and stores the user of NFC mobile terminal transmission to the evaluation of this product or product supplier, suggestion interactive information; The data of the Shi Ge manufacturer of described manufacturer data administration module are collected, integration management is data statistic analysis; Described data statistic analysis module is analyzed ，Wei manufacturer to user and product data data display is provided.
2. the aggregated data platform based on NFC mobile terminal according to claim 1, is characterized in that: in described radio electronic label, store the unique identifier of specific product in this series products, described radio electronic label adopts UHF ultrahigh frequency electronic tag.
3. the aggregated data platform based on NFC mobile terminal according to claim 1, is characterized in that: its personal information and data that in NFC client-side program, storage user arranges, provide user and supplier to carry out interaction.
4. the aggregated data platform based on NFC mobile terminal claimed in claim 1, is characterized in that: be applied in the shops and user interaction of production enterprise logistics, distributing business.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US10402887B2 (en) * | 2017-01-06 | 2019-09-03 | Tyco Fire & Security Gmbh | Systems and methods of product interaction recognition using sensors within a tag |
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| CN202931393U (en) * | 2012-12-10 | 2013-05-08 | 南方电网科学研究院有限责任公司 | Data transmission and processing device |
| CN202940847U (en) * | 2012-09-20 | 2013-05-15 | 张晋 | Agricultural planting and breeding-based Internet of things cloud service system |
| CN103250172A (en) * | 2011-10-18 | 2013-08-14 | 索尼公司 | Information processing apparatus, server, information processing system and information processing method |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102016869A (en) * | 2008-04-23 | 2011-04-13 | 日本电气株式会社 | Information processing system, information processing device, mobile communication device, and method for managing user information used for them |
| CN103250172A (en) * | 2011-10-18 | 2013-08-14 | 索尼公司 | Information processing apparatus, server, information processing system and information processing method |
| CN202940847U (en) * | 2012-09-20 | 2013-05-15 | 张晋 | Agricultural planting and breeding-based Internet of things cloud service system |
| CN202931393U (en) * | 2012-12-10 | 2013-05-08 | 南方电网科学研究院有限责任公司 | Data transmission and processing device |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US10402887B2 (en) * | 2017-01-06 | 2019-09-03 | Tyco Fire & Security Gmbh | Systems and methods of product interaction recognition using sensors within a tag |
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Effective date of registration: 20210727 Address after: 210043 office building 5-731, building a, Dongjiang Road, Baguazhou street, Qixia District, Nanjing, Jiangsu Province Patentee after: Nanjing Huizhou Tongqiao Information Technology Co.,Ltd. Address before: 210049 East 6th floor, building B1, Zidong International Creative Park, Qixia District, Nanjing City, Jiangsu Province Patentee before: JIANGSU HENGAN FANGXIN TECHNOLOGY Co.,Ltd. |
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Effective date of registration: 20240624 Address after: 210043 office building 5-731, building a, Dongjiang Road, Baguazhou street, Qixia District, Nanjing, Jiangsu Province Patentee after: Nanjing Huizhou Tongqiao Information Technology Co.,Ltd. Country or region after: China Address before: Room 502, No. 308, Ningnan Avenue, Yuhuatai District, Nanjing, Jiangsu 210039 Patentee before: NANJING HUABO TECHNOLOGY Co.,Ltd. Country or region before: China |