CN103530391A - Method and device for monitoring webpage advertisements - Google Patents
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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Abstract
The invention discloses a method and device for monitoring webpage advertisements. The method for monitoring the webpage advertisements comprises the steps that target keywords are determined, wherein the target keywords are keywords needing to be monitored in the webpage advertisements; a search request is sent to a search engine so that the webpage advertisements containing the target keywords can be searched for; whether the webpage advertisements are published by a preset object or not is monitored. By the adoption of the method and device for monitoring the webpage advertisements, whether unfair competition exists in the SEM advertisements with a large number of brand keywords can be automatically monitored.
Description
Technical field
The present invention relates to internet arena, in particular to a kind of web advertisement monitoring method and device.
Background technology
At search engine marketing (Search Engine Marketing, be called for short SEM) in, advertisement in search results pages can comprise corresponding keyword conventionally to improve the matching degree of advertisement and netizen's search intention, these keywords Shi You search engine manufacturer advocates in most cases, but, there is a kind of situation exception, , keyword is certain advertiser's brand word, but appeared in other advertisers' SEM advertisement, for example, " Coca-Cola " has appeared in the middle of the SEM advertisement title or intention of " Pepsi Cola ", this is a kind of SEM advertisement of illegitimate competition, that search engine manufacturer forbids, therefore promptly find this situation, Bing Xiang search engine manufacturer complains, its advertisement is rolled off the production line in time, can effectively evade rival's illegitimate competition, avoid the loss of brand value.
At present, in correlation technique, the monitoring of SEM illegitimate competition advertisement is also rested on to the stage of manual search-inspection,, by special messenger, advertiser's brand word is searched in search engine, and the SEM advertisement in the check result page one by one, judge whether this SEM advertisement exists the situation of illegitimate competition.Like this, when advertiser's brand keyword is a lot, in manual search-inspection advertisement, whether comprise brand keyword, not only easily occur to omit or wrong phenomenon, also need expensive time removal search-inspection SEM advertisement, and this scheme for example to be accomplished, to SEM advertisement quantitative check particularly difficulty,, search every day-check repeatedly, or check in morning every day.
For can not automatically monitoring the problem whether SEM advertisement exists illegitimate competition in correlation technique, effective solution is not yet proposed at present.
Summary of the invention
Fundamental purpose of the present invention is to provide a kind of web advertisement monitoring method and device, to solve in correlation technique, can not automatically monitor the problem whether SEM advertisement exists illegitimate competition.
To achieve these goals, according to an aspect of the present invention, provide a kind of web advertisement monitoring method.The method comprises: determine target keyword, wherein, target keyword is the keyword that needs monitoring in web advertisement; To search engine, initiate searching request and with search, there is the web advertisement of target keyword; And whether monitoring web advertisement is the web advertisement of default object publishing.
Further, whether monitoring web advertisement is that the web advertisement of presetting object publishing comprises: the uniform resource locator URL address of extracting web advertisement; Judge whether URL address is the URL address in the presets list; If judge URL address, be the URL address in the presets list, determine that web advertisement is the web advertisement of default object publishing; And if to judge URL address be not the URL address in the presets list, determine that web advertisement is not the web advertisement of default object publishing.
Further, the presets list comprises first the presets list and second the presets list, judge that whether URL address is that URL address in the presets list comprises: judge whether URL address is the URL address in first the presets list, wherein, the URL address in first the presets list is that one's own side throws in the corresponding URL of advertisement address; Judge whether URL address is the URL address in second the presets list, wherein, the URL address in second the presets list is that one's own side authorizes the input corresponding URL of advertisement address; If judge URL address and be URL address in first the presets list or the URL address in second the presets list, determine that web advertisement is the web advertisement of default object publishing; And if to judge URL address be not the URL address in first the presets list and be not the URL address in second the presets list, determine that web advertisement is the web advertisement of default object publishing.
Further, judge that whether URL address is that URL address in the presets list comprises: judge whether URL address comprises the arbitrary domain name in the presets list; If judge URL address packet containing the arbitrary domain name in the presets list, determine that URL address is the URL address in the presets list; And if judge URL address and do not comprise the arbitrary domain name in the presets list, determine that URL address is not the URL address in the presets list.
Further, the web advertisement that has target keyword to search engine initiation searching request with search comprises: obtain the default execution time of carrying out search; And to search engine, initiate searching request to search for the web advertisement with target keyword in the default execution time.
To achieve these goals, according to a further aspect in the invention, provide a kind of web advertisement monitoring device.The method device: keyword unit, for determining target keyword, wherein, target keyword is the keyword that needs monitoring in web advertisement; Initiate unit, for initiate searching request to search engine, with search, there is the web advertisement of target keyword; And monitoring means, for monitoring web advertisement, whether be the web advertisement of default object publishing.
Further, monitoring means comprises: extraction module, for extracting the uniform resource locator URL address of web advertisement; Judge module, for judging whether URL address is the URL address of the presets list; Monitoring modular, for when judging URL address and be the URL address of the presets list, determining that web advertisement is the web advertisement of default object publishing, is when judging URL address and not being the URL address in the presets list, determines that web advertisement is not the web advertisement of default object publishing.
Further, the presets list comprises first the presets list and second the presets list, judge module comprises: the first judgement submodule, for judging whether URL address is the URL address of first the presets list, wherein, the URL address in first the presets list is that one's own side throws in the corresponding URL of advertisement address, the second judgement submodule, for judging whether URL address is the URL address of second the presets list, wherein, URL address in first the presets list is that one's own side authorizes the input corresponding URL of advertisement address, wherein, monitoring modular is for judging URL address that URL address is first the presets list or the URL address in second the presets list, determine that web advertisement is the web advertisement of default object publishing, to judge URL address be not the URL address in first the presets list and be not the URL address in second the presets list, determine that web advertisement is the web advertisement of default object publishing.
Further, judge module comprises: the 3rd judgement submodule, for judging whether URL address comprises arbitrary domain name of the presets list; And wherein, monitoring modular is for when judging URL address packet containing arbitrary domain name of the presets list, determine that URL address is the URL address in the presets list, when judging URL address and do not comprise the arbitrary domain name in the presets list, determine that URL address is not the URL address in the presets list.
Further, initiate unit and comprise: acquisition module, for obtaining the default execution time of carrying out search; And initiation module, for initiating searching request in the default execution time to search engine, with search, there is the web advertisement of target keyword.
By the present invention, adopt and determine target keyword, wherein, target keyword is the keyword that needs monitoring in web advertisement; To search engine, initiate searching request and with search, there is the web advertisement of target keyword; And whether monitoring web advertisement is the web advertisement of default object publishing, solved in correlation technique and can not automatically monitor the problem whether SEM advertisement exists illegitimate competition, and then reached the SEM advertisement that automatic detection has brand keyword in enormous quantities and whether have illegitimate competition effect.
Accompanying drawing explanation
The accompanying drawing that forms the application's a part is used to provide a further understanding of the present invention, and schematic description and description of the present invention is used for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the web advertisement monitoring device according to first embodiment of the invention;
Fig. 2 is the web advertisement monitoring device according to second embodiment of the invention;
Fig. 3 is the web advertisement monitoring device according to third embodiment of the invention;
Fig. 4 is the web advertisement monitoring method according to first embodiment of the invention; And
Fig. 5 is the web advertisement monitoring method according to second embodiment of the invention.
Embodiment
It should be noted that, in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.Describe below with reference to the accompanying drawings and in conjunction with the embodiments the present invention in detail.
In order to make those skilled in the art better understand the present invention program, below in conjunction with the accompanying drawing in the embodiment of the present invention, to being clearly and completely described in the embodiment of the present invention, obviously, described embodiment is only the embodiment of a part of the present invention, rather than whole embodiment.Embodiment based in the present invention, does not make the every other embodiment obtaining under creative work prerequisite those of ordinary skills, all should belong to protection scope of the present invention.
It should be noted that, the term " first " in instructions of the present invention and claims and above-mentioned accompanying drawing, " second " etc. are for distinguishing similar object, and needn't be for describing specific order or precedence.The data that should be appreciated that such use suitably can exchanged in situation, so as embodiments of the invention described herein can with except diagram here or describe those order enforcement.In addition, term " comprises " and " having " and their any distortion, is intended to be to cover not exclusive comprising.
According to embodiments of the invention, a kind of web advertisement monitoring device is provided, whether this web advertisement monitoring device there is illegitimate competition for automatically detecting SEM advertisement.
Fig. 1 is the web advertisement monitoring device according to first embodiment of the invention.
As shown in Figure 1, this device comprises: keyword unit 10, initiation unit 20 and monitoring means 30.
Keyword unit 10 is for determining target keyword, and wherein, target keyword is the keyword that needs monitoring in web advertisement.In embodiments of the present invention, target keyword is for describing the critical field of web advertisement, target keyword in each web advertisement comprises one or more, and this target keyword can be keyword and the derivative keyword of brand/sub-brand name of brand/sub-brand name in web advertisement title or intention.Web advertisement can be Internet advertising, and for example, this web advertisement can be SEM advertisement.One or more target keyword can directly be determined by title or the intention of SEM advertisement in keyword unit 10, or can determine one or more target keyword by special target keyword list, wherein, the target keyword of target keyword list for storing SEM advertisement title or intention, and target keyword list can be stored the target keyword in one or more of SEM advertisement titles or intention.
Initiate unit 20 and with search, there is the web advertisement of target keyword for initiate searching request to search engine, wherein, initiating unit 20 can be by all HTML (Hypertext Markup Language) (Hypertext Transfer Protocol that meet, abbreviation HTTP) the Post/get mode of agreement,, sending/receiving mode, initiates searching request to search engine.Search engine can comprise the search engines such as Baidu, search dog, Yahoo and a sudden peal of thunder, initiating unit 20 can be by manually actuated pattern to above-mentioned search engine any one or a plurality of initiation searching request, or the pattern that can whether reach Preset Time by detection is automatically to above-mentioned search engine any one or a plurality of initiation searching request.If by detecting the automatic mode that whether reaches Preset Time, when detecting while reaching Preset Time, initiate unit 20 and initiate searching request from trend search engine, otherwise when not detecting while reaching Preset Time, initiate unit 20 and to search engine, do not initiate searching request.
It should be noted that, initiate unit 20 and can putting in order in target keyword list to search engine, initiate searching request successively according to target keyword, also target keyword in target keyword list can be obtained at random to initiate searching request to search engine, target keyword in target keyword list can also be screened and obtain to initiate searching request to search engine.
Whether monitoring means 30 is the web advertisement of default object publishing for monitoring web advertisement.In embodiments of the present invention, default object can be arranged in special default list object, wherein, default object comprises: throw in the one's own side of SEM advertisement and a side of the input SEM advertisement that one's own side authorizes or in many ways, this one's own side comprises one's own side's parent company and one's own side's subsidiary company, and this SEM advertisement can be the advertisement of this one's own side's brand or sub-brand name.When SEM advertisement is one's own side's brand advertising, the core root that target keyword is this brand, when SEM advertisement is one's own side's sub-brand name advertisement, the core root that target keyword is this sub-brand name.Initiating unit 20 after search engine is initiated searching request, whether monitoring means 30 can be monitored web advertisement is at any time the web advertisement of default object publishing, and whether also can in preset interval time section, monitor web advertisement is the web advertisement of default object publishing.Preferably, monitoring means 30 can be in network idle periods, and for example, in morning, whether monitoring web advertisement is the web advertisement of default object publishing.Like this, can avoid blocking up of duration of work network, reduce the pressure of server, and then reach the effect that improves monitoring efficiency and save human cost.When monitoring web advertisement is the web advertisement of default object publishing, do not have illegitimate competition, otherwise monitoring web advertisement not, while presetting the web advertisement of object publishing, to have illegitimate competition.
Like this, in embodiments of the present invention, by employing, initiate unit 20 and monitoring means 30, realized automatic monitoring SEM advertisement and whether had the object of illegitimate competition, and then reached the SEM advertisement that automatic detection has brand keyword in enormous quantities and whether have illegitimate competition effect.
Fig. 2 is the web advertisement monitoring device according to second embodiment of the invention.
As shown in Figure 2, this embodiment can be used as preferred implementation embodiment illustrated in fig. 1, the web advertisement monitoring device of this embodiment comprises keyword unit 10, initiation unit 20 and the monitoring means 30 of the first embodiment, wherein, monitoring means 30 comprises: extraction module 301, judge module 302 and monitoring modular 303.
Keyword unit 10 and initiate identical with the first embodiment of the effect of unit 20, does not repeat them here.
Extraction module 301 is for extracting uniform resource locator (the Uniform Resource Locator of web advertisement, be called for short URL) address, wherein, the URL address of web advertisement can be stored in the presets list, and the URL address of web advertisement can be stored in the presets list according to preset order.
Judge module 302 is for judging whether URL address is the URL address of the presets list, wherein, URL address is the URL address of the page advertisement of search engine feedback, in embodiments of the present invention, URL address in the presets list can comprise that one's own side throws in the corresponding URL of advertisement address, or comprises that one's own side authorizes the input corresponding URL of advertisement address.
Particularly, initiating unit 20 after search engine initiation searching request has the web advertisement of target keyword with search, search engine feeds back page advertisement simultaneously, judge module 302 is by the URL address of feedback page advertisement and the URL address in the presets list are contrasted one by one according to predefined procedure, thereby whether the URL address of judging page advertisement is the URL address in the presets list.When the URL address of page advertisement is identical with default URL address in the presets list, judging URL address is the URL address in the presets list, otherwise judging URL address is not the URL address in the presets list.Preferably, the 3rd judges that submodule is for judging whether URL address comprises arbitrary domain name of the presets list.When arbitrary domain name of the URL address of page advertisement and default URL address in the presets list is identical, judging URL address is the URL address in the presets list, otherwise judging URL address is not the URL address in the presets list.
Monitoring modular 303 is for when judging URL address and be the URL address of the presets list, determine that web advertisement is the web advertisement of default object publishing, when judging URL address and be not the URL address in the presets list, determine that web advertisement is not the web advertisement of default object publishing.It should be noted that, in embodiments of the present invention, default object can be to throw in the one's own side of advertisement and/or a side of the input advertisement that one's own side authorizes or in many ways.Preferably, monitoring modular 303 is for when judging URL address packet containing arbitrary domain name of the presets list, determine that URL address is the URL address in the presets list, when judging URL address and do not comprise the arbitrary domain name in the presets list, determine that URL address is not the URL address in the presets list.
Preferably, the presets list comprises first the presets list and second the presets list, wherein, the URL address in first the presets list is that one's own side throws in the corresponding URL of advertisement address, and the URL address in second the presets list is that one's own side authorizes the input corresponding URL of advertisement address.Judge module 302 comprises the first judgement submodule and the second judgement submodule.First judges that submodule is for judging whether URL address is the URL address of first the presets list, and second judges that submodule is for judging whether URL address is the URL address of second the presets list.Particularly, first judges whether identical with URL address in first the presets list of URL address that submodule can first judge page advertisement, when the URL address of page advertisement is during with identical in URL address in first the presets list, it is the URL address in the presets list that the first judgement submodule is judged this URL address, otherwise second judges whether identical with URL address in second the presets list of URL address that submodule judges page advertisement, when the URL address of page advertisement is during with identical in URL address in second the presets list, it is the URL address in the presets list that the second judgement submodule is judged this URL address, otherwise page advertisement is not the web advertisement of default object publishing.
Monitoring modular 303 is for judging URL address that URL address is first the presets list or the URL address in second the presets list, determine that web advertisement is the web advertisement of default object publishing, to judge URL address be not the URL address in first the presets list and be not the URL address in second the presets list, determine that web advertisement is the web advertisement of default object publishing.
Fig. 3 is the web advertisement monitoring device according to third embodiment of the invention.
As shown in Figure 3, this embodiment can be used as preferred implementation embodiment illustrated in fig. 1, the web advertisement monitoring device of this embodiment comprises keyword unit 10, initiation unit 20 and the monitoring means 30 of the first embodiment, wherein, initiating unit 20 comprises: acquisition module 201 and initiation module 202.
Identical with the first embodiment of the effect of keyword unit 10 and monitoring means 30, does not repeat them here.
Acquisition module 201 is for obtaining the default execution time of carrying out search.The default execution time can be set arbitrarily, wherein, the default execution time can be continuously the time or one or more continuous time section.Preferably, the default execution time can be morning every day.
Initiation module 202 has the web advertisement of target keyword for initiating searching request in the default execution time to search engine with search.For example, when the default execution time is morning every day, initiation module 202 can be initiated searching request to search engine in morning every day and with search, be had the web advertisement of target keyword.
Like this, in embodiments of the present invention, by adopting acquisition module 201 and initiation module 202, at Preset Time, carry out corresponding order, especially in network idle periods, carry out corresponding order, avoided blocking up of duration of work network, alleviate the pressure of server, and then reached the effect that improves monitoring efficiency and save human cost.
According to embodiments of the invention, a kind of web advertisement monitoring method is provided, whether this web advertisement monitoring method there is illegitimate competition for automatically detecting SEM advertisement.This web advertisement monitoring method may operate on computer-processing equipment.It should be noted that, the web advertisement monitoring method that the embodiment of the present invention provides can be carried out by the web advertisement monitoring device of the embodiment of the present invention, and the web advertisement monitoring device of the embodiment of the present invention also can be for carrying out the web advertisement monitoring method of the embodiment of the present invention.
Fig. 4 is the web advertisement monitoring method according to first embodiment of the invention.
As shown in Figure 4, the method comprises that following step S101 is to step S103:
Step S101, determines target keyword.
In embodiments of the present invention, determine that target keyword can be for determining the keyword that needs monitoring in web advertisement.Target keyword is for describing the critical field of web advertisement, target keyword in each web advertisement comprises one or more, and this target keyword can be keyword and the derivative keyword of brand/sub-brand name of brand/sub-brand name in the title of web advertisement or intention.Web advertisement can be Internet advertising, and for example, this web advertisement can be SEM advertisement.Can directly by title or the intention of SEM advertisement, determine one or more target keyword, or can determine one or more target keyword by special target keyword list, wherein, the target keyword of target keyword list for storing SEM advertisement title or intention, and target keyword list can be stored the target keyword in one or more of SEM advertisement titles or intention.
Step S102, initiates searching request to search engine and with search, has the web advertisement of target keyword.
In embodiments of the present invention, can be by all Post/get modes that meet http protocol, that is, sending/receiving mode is initiated searching request to search engine and with search, is had the web advertisement of target keyword.Search engine can comprise the search engines such as Baidu, search dog, Yahoo and a sudden peal of thunder, can be by manually actuated pattern to any one or a plurality of initiation searching request in above-mentioned search engine, or can by detect whether reach Preset Time pattern automatically to any one or a plurality of initiation searching request of above-mentioned search engine.If by detecting the automatic mode whether reach Preset Time,, when detecting while reaching Preset Time, from trend search engine, initiate searching request, otherwise when not detecting while reaching Preset Time, to search engine, do not initiate searching request.
It should be noted that, can putting in order in target keyword list to search engine, initiate searching request successively according to target keyword, also target keyword in target keyword list can be obtained at random to initiate searching request to search engine, target keyword in target keyword list can also be screened and obtain to initiate searching request to search engine.
Preferably, in embodiments of the present invention, step S102 comprises: obtain and carry out the default execution time of search and to search engine, initiate searching request to search for the web advertisement with target keyword in the default execution time.
Step: obtain the default execution time of carrying out search.
Wherein, the default execution time can be set arbitrarily, the default execution time can be continuously the time or one or more continuous time section.Preferably, the default execution time can be morning every day.
Step: initiate searching request in the default execution time to search engine and there is the web advertisement of target keyword with search.
For example, when the default execution time is morning every day, can to search engine, initiates searching request in morning every day and with search, there is the web advertisement of target keyword.
Step S103, whether monitoring web advertisement is the web advertisement of default object publishing.
In embodiments of the present invention, default object can be arranged in special default list object, wherein, default object comprises: throw in the one's own side of SEM advertisement and a side of the input SEM advertisement that one's own side authorizes or in many ways, this one's own side comprises one's own side's parent company and one's own side's subsidiary company, and this SEM advertisement can be the advertisement of brand/sub-brand name of this one's own side.When SEM advertisement is one's own side's brand advertising, the core root that target keyword is this brand, when SEM advertisement is one's own side's sub-brand name advertisement, the core root that target keyword is this sub-brand name.Whether after search engine is initiated searching request, can monitor at any time web advertisement is the web advertisement of default object publishing, and whether also can in preset interval time section, monitor web advertisement is the web advertisement of default object publishing.Preferably, can be in network idle periods, for example, in morning, whether monitoring web advertisement is the web advertisement of default object publishing.Like this, can avoid blocking up of duration of work network, reduce the pressure of server, and then reach the effect that improves monitoring efficiency and save human cost.When monitoring web advertisement is the web advertisement of default object publishing, do not have illegitimate competition, otherwise monitoring web advertisement not, while presetting the web advertisement of object publishing, to have illegitimate competition.
Like this, in embodiments of the present invention, whether the web advertisement with search by initiate searching request to search engine with target keyword is the web advertisement of default object publishing with monitoring web advertisement, realized automatic monitoring SEM advertisement and whether had the object of illegitimate competition, and then reached the SEM advertisement that automatic detection has brand keyword in enormous quantities and whether have illegitimate competition effect.
Fig. 5 is the web advertisement monitoring method according to second embodiment of the invention.
As shown in Figure 5, this web advertisement monitoring method comprises that following step S201 is to step S204 and step S2051 and step S2052, and this embodiment can be used as preferred implementation embodiment illustrated in fig. 4.
Step S201 and step S202, with step S101 embodiment illustrated in fig. 4 and step S102, do not repeat them here.
Step S203, the uniform resource locator URL address of extracting web advertisement.
In embodiments of the present invention, the URL address of web advertisement can be stored in the presets list, and the URL address of web advertisement can be stored in the presets list according to preset order, wherein, URL address in the presets list can comprise that one's own side throws in the corresponding URL of advertisement address, or comprises that one's own side authorizes the input corresponding URL of advertisement address.
Step S204, judges whether URL address is the URL address in the presets list.
In embodiments of the present invention, judgement URL address receives the URL address of the page advertisement of (get) for judging search engine, particularly, after search engine initiation searching request has the web advertisement of target keyword with search, search engine receives the URL address of the page advertisement of (get), after search engine receives the URL address of page advertisement of (get), by contrasting one by one according to predefined procedure receiving the URL address of page advertisement of (get) and the URL address in the presets list, thereby whether the URL address of judging page advertisement is the URL address in the presets list.Wherein, when the URL address of page advertisement is identical with default URL address in the presets list, judging URL address is the URL address in the presets list, otherwise judging URL address is not the URL address in the presets list.When judging URL address and be the URL address in the presets list, execution step S2051, when judging URL address and not being the URL address in the presets list, execution step S2052.
Preferably, in embodiments of the present invention, step S204 below two kinds of modes implements:
Mode one
The presets list comprises first the presets list and second the presets list, URL address in first the presets list is that one's own side throws in the corresponding URL of advertisement address, URL address in second the presets list is that one's own side authorizes the input corresponding URL of advertisement address, and step S204 comprises: judge whether URL address is the URL address in first the presets list and judge whether URL address is the URL address in second the presets list.
Step: judge whether URL address is the URL address in first the presets list.
If judge URL address, be the URL address in first the presets list, judging web advertisement is the web advertisement of default object publishing.Particularly, whether the URL address that can judge page advertisement identical with URL address in first the presets list, when the URL address of page advertisement is during with identical in URL address in first the presets list, judging this URL address is the URL address in the presets list, otherwise judges whether URL address is the URL address in second the presets list.
Step: judge whether URL address is the URL address in second the presets list.
If judge URL address, be the URL address in second the presets list, judging web advertisement is the web advertisement of default object publishing.Particularly, whether the URL address that can judge page advertisement identical with URL address in second the presets list, when the URL address of page advertisement is during with identical in URL address in second the presets list, judging this URL address is the URL address in the presets list, otherwise judge URL address, is not the URL address in second the presets list.
Step in pass-through mode one can be found out, if judge URL address, is the URL address in first the presets list or second the presets list, determines that web advertisement is the web advertisement of default object publishing.
Mode two
Step S204 can be for judging whether URL address comprises the arbitrary domain name in the presets list.When arbitrary domain name of the URL address of page advertisement and default URL address in the presets list is identical, judging URL address is the URL address in the presets list, otherwise judge URL address, is not the URL address in the presets list.
Step S2051, determines that web advertisement is the web advertisement of default object publishing.
If judge URL address, be the URL address in the presets list, determine that web advertisement is the web advertisement of default object publishing.When determining that web advertisement is the web advertisement of default object publishing, can determine and not have illegitimate competition.
Step S2052, determines that web advertisement is not the web advertisement of default object publishing.
If judge URL address, not the URL address in the presets list, determine that web advertisement is not the web advertisement of default object publishing.When determining that web advertisement is not the web advertisement of default object publishing, can determine and have illegitimate competition.
Like this, by foregoing description, the present invention has realized automatic monitoring SEM advertisement and whether has had the object of illegitimate competition, and then has reached the SEM advertisement that automatic detection has brand keyword in enormous quantities and whether have illegitimate competition effect.
It should be noted that, in the step shown in the process flow diagram of accompanying drawing, can in the computer system such as one group of computer executable instructions, carry out, and, although there is shown logical order in flow process, but in some cases, can carry out shown or described step with the order being different from herein.
Obviously, those skilled in the art should be understood that, above-mentioned each module of the present invention or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on the network that a plurality of calculation elements form, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in memory storage and be carried out by calculation element, or they are made into respectively to each integrated circuit modules, or a plurality of modules in them or step are made into single integrated circuit module to be realized.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. a web advertisement monitoring method, is characterized in that, comprising:
Determine target keyword, wherein, described target keyword is the keyword that needs monitoring in web advertisement;
To search engine, initiate searching request and with search, there is the web advertisement of described target keyword; And
Whether monitor described web advertisement is the web advertisement of default object publishing.
2. web advertisement monitoring method according to claim 1, is characterized in that, whether monitor described web advertisement is that the web advertisement of presetting object publishing comprises:
Extract the uniform resource locator URL address of described web advertisement;
Judge whether described URL address is the URL address in the presets list;
If judge described URL address, be the URL address in described the presets list, determine that described web advertisement is the web advertisement of described default object publishing; And
If judge described URL address, not the URL address in described the presets list, determine that described web advertisement is not the web advertisement of described default object publishing.
3. web advertisement monitoring method according to claim 2, is characterized in that, described the presets list comprises first the presets list and second the presets list, judges that whether described URL address is that URL address in the presets list comprises:
Judge whether described URL address is the URL address in described first the presets list, wherein, the URL address in described first the presets list is that one's own side throws in the corresponding URL of advertisement address;
Judge whether described URL address is the URL address in described second the presets list, wherein, the URL address in described second the presets list is that one's own side authorizes the input corresponding URL of advertisement address;
If judge described URL address and be URL address in described first the presets list or the URL address in described second the presets list, determine that described web advertisement is the web advertisement of described default object publishing; And
If to judge described URL address be not the URL address in described first the presets list and be not the URL address in described second the presets list, determine that described web advertisement is the web advertisement of described default object publishing.
4. web advertisement monitoring method according to claim 2, is characterized in that, judges that whether described URL address is that URL address in the presets list comprises:
Judge whether described URL address comprises the arbitrary domain name in described the presets list;
If judge described URL address packet containing the arbitrary domain name in described the presets list, determine that described URL address is the URL address in described the presets list; And
If judge described URL address, do not comprise the arbitrary domain name in described the presets list, determine that described URL address is not the URL address in described the presets list.
5. web advertisement monitoring method according to claim 1, is characterized in that, the web advertisement that has described target keyword with search to search engine initiation searching request comprises:
Obtain the default execution time of carrying out described search; And
In the described default execution time, to search engine, initiate searching request and with search, there is the web advertisement of described target keyword.
6. a web advertisement monitoring device, is characterized in that, comprising:
Keyword unit, for determining target keyword, wherein, described target keyword is the keyword that needs monitoring in web advertisement;
Initiate unit, for initiate searching request to search engine, with search, there is the web advertisement of described target keyword; And
Whether monitoring means is the web advertisement of default object publishing for monitoring described web advertisement.
7. web advertisement monitoring device according to claim 6, is characterized in that, described monitoring means comprises:
Extraction module, for extracting the uniform resource locator URL address of described web advertisement;
Judge module, for judging whether described URL address is the URL address of the presets list;
Monitoring modular, for when judging described URL address and be the URL address of described the presets list, determine that described web advertisement is the web advertisement of described default object publishing, be when judging described URL address and not being the URL address in described the presets list, determine that described web advertisement is not the web advertisement of described default object publishing.
8. web advertisement monitoring device according to claim 7, is characterized in that, described the presets list comprises first the presets list and second the presets list, and described judge module comprises:
The first judgement submodule, for judging whether described URL address is the URL address of described first the presets list, wherein, the URL address in described first the presets list is that one's own side throws in the corresponding URL of advertisement address;
The second judgement submodule, for judging whether described URL address is the URL address of described second the presets list, wherein, the URL address in described first the presets list is that one's own side authorizes the input corresponding URL of advertisement address,
Wherein, described monitoring modular is for judging URL address that described URL address is described first the presets list or the URL address in described second the presets list, determine that described web advertisement is the web advertisement of described default object publishing, to judge described URL address be not the URL address in described first the presets list and be not the URL address in described second the presets list, determine that described web advertisement is the web advertisement of described default object publishing.
9. web advertisement monitoring device according to claim 7, is characterized in that, described judge module comprises:
The 3rd judgement submodule, for judging whether described URL address comprises arbitrary domain name of described the presets list; And
Wherein, described monitoring modular is for when judging described URL address packet containing arbitrary domain name of described the presets list, determine that described URL address is the URL address in described the presets list, when judging described URL address and do not comprise the arbitrary domain name in described the presets list, determine that described URL address is not the URL address in described the presets list.
10. web advertisement monitoring device according to claim 6, is characterized in that, described initiation unit comprises:
Acquisition module, for obtaining the default execution time of carrying out described search; And
Initiation module, has the web advertisement of described target keyword for initiating searching request in the described default execution time to search engine with search.
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