Summary of the invention
In view of the above problems, the present invention has been proposed in order to a kind of method for pushing and device of a kind of network application that overcomes the problems referred to above or address the above problem at least in part are provided.
According to one aspect of the present invention, the embodiment of the present invention provides a kind of method for pushing of network application.The method comprises: receive the operation information of each network application at the client place, this operation information comprises the client identification of each network application in the operation duration at client place and this network application of operation; Reception is from the preference information of the network application of each client, and this preference information comprises the network application that client identification and this client place pay close attention to; Received operation information is added up, to determine total operation duration, surpassed each client of first network application and the application of operation first network of predetermined set; Preference information to each client of carrying out self-operating first network application is added up, and to determine the number of times rank of being paid close attention to by client, at the second network of front predetermined ranking, applies; And when the application of client operation first network, to the information of client push second network application, or when the application of client operation second network, to the information of client push first network application.
Optionally, said method also comprises: when the application of client operation first network, and to the information of client push second network application, and, when the application of client operation second network, to the information of client push first network application.
Optionally, above-mentioned received operation information is added up, to determine that total operation duration surpasses the first network application of predetermined set and each client of operation first network application comprises:
Total operation duration of network application is surpassed to the scheduled duration threshold value and move the network application of the client terminal quantity a predetermined level is exceeded threshold value of this network application, be defined as the first network application.
Optionally, the above-mentioned preference information to each client of carrying out self-operating first network application is added up, and to determine the number of times rank of being paid close attention to by client, in the second network application of front predetermined ranking, comprises:
The network application that the client place that moves the first network application is paid close attention to, carry out rank from greatly extremely little to network application according to the client terminal quantity of paying close attention to each network application, and rank is defined as to the second network application in the network application of front predetermined ranking.
Optionally, said method also comprises: the preference information to each client of carrying out self-operating second network application is added up, to determine the 3rd network application in the front second predetermined ranking of the number of times rank paid close attention to by client; And when the application of client operation first network, information to client push second and/or the 3rd network application, perhaps when the application of client operation second network, information to client push first and/or the 3rd network application, perhaps when client operation the 3rd network application, to the information of client push first and/or second network application.
According to a further aspect in the invention, the embodiment of the present invention provides a kind of pusher of network application.This device comprises: receiving element, be suitable for receiving the operation information of each network application at the client place, and this operation information comprises the client identification of each network application in the operation duration at client place and this network application of operation; And, receiving the preference information from the network application of each client, this preference information comprises the network application that client identification and this client place pay close attention to; First network application determining unit, be suitable for received operation information is added up, and to determine total operation duration, surpasses each client of first network application and the application of operation first network of predetermined set; Second network application determining unit, the preference information that is suitable for each client to carrying out the application of self-operating first network is added up, and to determine the number of times rank of being paid close attention to by client, at the second network of front predetermined ranking, applies; And the network application push unit, be suitable for when the application of client operation first network, to the information of client push second network application, or when the application of client operation second network, to the information of client push first network application.
Optionally, the network application push unit, also be suitable for when the application of client operation first network, to the information of client push second network application, and, when the application of client operation second network, to the information of client push first network application.
Optionally, first network application determining unit, be suitable for the network application that total operation duration of network application is surpassed to the scheduled duration threshold value and move the client terminal quantity a predetermined level is exceeded threshold value of this network application, is defined as the first network application.
Optionally, second network application determining unit, be suitable for the network application to the client place concern of operation first network application, to little, network application is carried out to rank from large according to the client terminal quantity of paying close attention to each network application, rank is defined as to the second network application in the network application of front predetermined ranking.
Optionally, the network application push unit, the preference information that also is suitable for each client to carrying out the application of self-operating second network is added up, and to determine the number of times rank of being paid close attention to by client, front second, is scheduled to the 3rd network application of ranking; And when the application of client operation first network, information to client push second and/or the 3rd network application, perhaps when the application of client operation second network, information to client push first and/or the 3rd network application, perhaps when client operation the 3rd network application, to the information of client push first and/or second network application.
The embodiment of the present invention is determined the technological means of first network application according to the operation duration of the network application got, obtain real popular application in network, and determine according to the preference information of the client got the technological means that second network is applied, obtain the real interested network application of user.Then, the present embodiment is applied first network and the second network application is carried out associated, the technological means of the client push first network application that employing is applied or applied to the operation second network to the client push second network of operation first network application, adopted a kind of two-way recommendation strategy, can be more accurately the interested network application of client of current the most popular network application be positioned, realize network application is recommended more accurately and efficiently.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to better understand technological means of the present invention, and can be implemented according to the content of specification, and for above and other objects of the present invention, feature and advantage can be become apparent, below especially exemplified by the specific embodiment of the present invention.
Embodiment
Exemplary embodiment of the present disclosure is described below with reference to accompanying drawings in more detail.Although shown exemplary embodiment of the present disclosure in accompanying drawing, yet should be appreciated that and can realize the disclosure and the embodiment that should do not set forth limits here with various forms.On the contrary, it is in order more thoroughly to understand the disclosure that these embodiment are provided, and can be by the scope of the present disclosure complete conveys to those skilled in the art.
Technical conceive of the present invention mainly is, obtain the real interested network application of user by the preference information of collecting the user, and the network application that obtains real hot topic by the operation duration of network application, for both set up contact, thereby form a chain network, and carry out recommendation forward or backwards according to strategy.This programme can navigate to the interested network application of user of current the most popular network application more accurately, realizes network application is accurately recommended in time.
One embodiment of the invention provides a kind of pusher 100 of network application.This device 100 comprises receiving element 110, first network application determining unit 112, second network application determining unit 114 and network application push unit 116.Below respectively these unit are described.
Receiving element 110 is suitable for receiving the operation information of each network application at the client place, and this operation information comprises the client identification of each network application in the operation duration at client place and this network application of operation; And, receiving the preference information from the network application of each client, this preference information comprises the network application that client identification and this client place pay close attention to.
Total operation duration that above-mentioned operation duration is a client place of network application predetermined amount of time (as a day or three days), for example, to the online game application, above-mentioned operation duration can be applied the operation duration of every day at certain client place for online game.
At the client place, can be added up the operation duration of moved network application and each network application, then will report to device 100 as operation duration and the client identification of operation information, and install 100 and receive by receiving element 110 these operation informations that client reports.Optionally, can also comprise some essential informations of network application in above-mentioned operation information, as the title of network application or title abbreviation etc.
For example, if the client place has moved " passing through live wire " and " black dull 3 " two kinds of online game application, operation duration at the customer end A place within the same day that online game " is passed through live wire " and reported in execution is 1 hour, and online game " black dull 3 " same day is when customer end A place operation duration is 3 hours, the operation information that receiving element 110 receives can be: the sign of customer end A+pass through live wire 1h, black dull 33h; Or use title abbreviation or the name code of network application in operation information, and the data volume that need to report to reduce client, the operation information that for example receiving element 110 receives can also be: the sign of customer end A+pass through 1h, d33h.
Optionally, can adopt a kind of voting mechanism to determine the network application that in above-mentioned preference information, the client place pays close attention to, the network application that the network application of being voted in the client place is paid close attention to as this client place.When receiving the user to the ballot of a certain network application at the client place, the network application that the network application that confirmation is voted is paid close attention to for this client place, the network application of paying close attention to according to this client place and client identification generate preference information, and preference information is reported to device 100.
Be applied as example with online game, referring to Fig. 2, show the navigation page schematic diagram of the online game application at a kind of client place that the present embodiment provides.Showed the information of two row's online game application in the regional A of the navigation page, five online game application are drawn together in every package, icon and the game name of the packets of information includes network game application of each online game application of displaying.Wherein, the online game that in the A of zone, first row is showed is applied as the online game application of having installed at the client place, the first row leftmost side be the online game application of the last operation in last client place, the online game that in regional A, second row is showed is applied as the network application that the device 100 that adopts this programme pushes to this client place.In the regional B of the navigation page, random rolling has been showed the information of some online games application, and these online games application can be popular online game, or with regional A in online game of the same type, or the new online game that will issue in the recent period.The online game that online game in the B of zone can be voted for the user, the user, by the icon of the online game in click on area B, is voted to online game, and the online game of being voted is the online game of paying close attention at this client place and applies.
It should be noted that, in the present embodiment, client is usually corresponding to the user of a network application, scene for a client corresponding to the user of a plurality of network applications, above-mentioned operation information comprises operation duration, the client identification that move this network application and the user ID of each network application under each user of client place.Above-mentioned preference information comprises the network application that each user of client identification, user ID and this client place pays close attention to.
First network application determining unit 112 is suitable for received operation information is added up, and to determine total operation duration, surpasses each client of first network application and the application of operation first network of predetermined set.Under a kind of mode, above-mentioned predetermined set is the scheduled duration threshold value, i.e. the network application that first network application determining unit 112 surpasses the scheduled duration threshold value by total operation duration at the inherent client place of predetermined amount of time is defined as the first network application; Preferably, the mode of choosing that the present embodiment adopts number of users and operation duration to combine, above-mentioned predetermined set comprises scheduled duration threshold value and predetermined quantity threshold value, to be first network application determining unit 112 surpass the scheduled duration threshold value by total operation duration of network application and move the network application of the client terminal quantity a predetermined level is exceeded threshold value of this network application, is defined as the first network application.Under this mode, first network application determining unit 112 first selects the network application of total operation duration at the inherent client place of predetermined amount of time over the scheduled duration threshold value, record client corresponding to this network application, then the quantity of the judgement client that records a predetermined level is exceeded threshold value whether, if, above-mentioned network application is defined as to the first network application, and if not, above-mentioned network application is not the first network application.
Second network application determining unit 114 is suitable for the preference information of each client to carrying out the application of self-operating first network is added up, and to determine the number of times rank of being paid close attention to by client, at the second network of front predetermined ranking, applies.Optionally, second network application determining unit 114 is suitable for the network application to the client place concern of operation first network application, to little, network application is carried out to rank from large according to the client terminal quantity of paying close attention to each network application, rank is defined as to the second network application in the network application of front predetermined ranking.
Be applied as example with online game, the preference information that second network application determining unit 114 receives from receiving element 110, know the online game application (being the network application that the client place pays close attention to) of being voted in the client place of operation first network game application, corresponding client terminal quantity is applied in the online game that second network application determining unit 114 statistics are voted, move in the client of first network game application and how many clients are arranged to this online game application ballot, when the online game of being voted counted is applied corresponding client terminal quantity rank when front predetermined ranking (as rank the first or rank the first to the 3rd), this online game application is defined as to the second network application.Be based on when determining the second network application due to the present embodiment that the preference information of the client of operation first network application carries out, thereby set up the association between first network application and second network application, set up contacting between the real interested network application of user and real popular network application, and, adopt the above-mentioned identical preference information of mode based on the second network application can determine the 3rd network application, by that analogy, thereby formed the chain structure between the client of a kind of operational network application, the applying to the client recommendation network forward or backwards according to this chain structure, way of recommendation flexibility is high.
Under a kind of mode, network application push unit 116 is suitable for when the application of client operation first network, to the information of client push second network application, or when the application of client operation second network, to the information of client push first network application; Under another mode, network application push unit 116 is suitable for when the application of client operation first network, to the information of client push second network application, and, when the application of client operation second network, to the information of client push first network application.
When the application of client operation first network, can determine that second network is applied as the interested network application of this client, network application push unit 116 pushes the second network application to this client place, and/or, when the application of client operation second network, can determine that second network is applied as the interested network application of this client, network application push unit 116 pushes the second network application to this client place.
Optionally, the network application push unit 116 of the present embodiment also is suitable for the preference information of each client to carrying out the application of self-operating second network to be added up, be scheduled to the 3rd network application of ranking (content of this second predetermined ranking can be identical with the content of above-mentioned predetermined ranking, also can be different) to determine the number of times rank of being paid close attention to by client front second; And when the application of client operation first network, information to client push second and/or the 3rd network application, perhaps when the application of client operation second network, information to client push first and/or the 3rd network application, perhaps when client operation the 3rd network application, to the information of client push first and/or second network application.This processing mode, formed the chain structure between the client of a kind of operational network application, the applying to the client recommendation network forward or backwards according to this chain structure.
Referring to the example in Fig. 2, network application push unit 116 is after the application of client push first network and/or second network application, and the navigation page (in the regional A as interactive interface) at the client place above displays these network applications.
In addition, network application push unit 116 also is suitable for arranging display position in the navigation page of weighted value and network application and/or the corresponding relation of display order, and, when knowing that according to preference information the client terminal quantity of paying close attention to network application A is greater than the client terminal quantity (or propelling movement day is the issue date of network application A) of paying close attention to network application B, the weighted value arranged for network application A is greater than the weighted value arranged into network application B.Network application push unit 116 is by above-mentioned corresponding relation with for the weighted value of network application setting is sent to the client place, to show the information of the network application pushed in the navigation page at the client place according to weighted value.The position more forward Huo Yuekao center of network application in the navigation page that weighted value is larger, thus the information of this network application is more easily received by the user.
Another embodiment of the present invention mainly describes the multistage push-mechanism based on chain structure in this programme.Referring to Fig. 3, show the schematic diagram of multistage propelling movement network application of a kind of chain structure of the present embodiment.The present embodiment does not specifically limit the type of network application and the title of network application, for example, in an example, the type of network application is the online game application, network application 1 can be " black dull 3 ", and network application 2 can be " DNF ", and network application 3 can be " the tank world ", network application 4 can be " passing through live wire ", and network application 5 can be " QQ QQGame ".
The operation information that the pusher 100 of network application reports according to client is determined network application 1 and is belonged to the first network application, and the rank of paying close attention to the client terminal quantity of network application 2 and network application 3 in the client of operational network application 1 is front two, belong to the network application of rank in front predetermined ranking (as the rank front three), set up respectively client and the network application 2 of network application 1 and operational network application 1, network application 3 and operational network application 2, the connection of the client of network application 3, can apply between the client of 1 client and operational network application 2 at operational network, and the propelling movement of carrying out forward and reverse network application between the client of the client of operational network application 1 and operational network application 3, when the client operational network applies 1, information to client push network application 2, and/or when the client operational network applies 2, information to client push network application 1, and, when the client operational network applies 1, information to client push network application 3, and/or when the client operational network applies 3, information to client push network application 1, this propelling movement has formed the first order in the chain structure and has pushed.
Then, 100 pairs of the pushers of network application are added up from the preference informations of each client of operational network application 2, and determining the number of times rank paid close attention to by client is network application 4 in the network application of the front second predetermined ranking (as the rank front three or rank the first); And, 100 pairs of the pushers of network application are added up from the preference informations of each client of operational network application 3, and determining the number of times rank paid close attention to by client is also network application 4 in the network application of the front second predetermined ranking (as the rank front three or rank the first).Between the client that pusher 100 of network application is set up network application 2 and operational network application 2 and the client of network application 4 and operational network application 4, is connected, and set up network application 3 and operational network apply 3 client and network application 4 and operational network apply 4 client between be connected.The pusher 100 of network application adopts above-mentioned identical method, carry out the propelling movement of forward and reverse network application between the client of the client of operational network application 2 and operational network application 4, and carry out the propelling movement of forward and reverse network application between the client of the client of operational network application 3 and operational network application 4, this propelling movement has formed the second level in the chain structure and has pushed.
Secondly, 100 pairs of preference informations from each client of operational network application 4 of the pusher of network application are added up, determining the number of times rank paid close attention to by client is network application 5 in the network application of the front the 3rd predetermined ranking (as the rank front three or rank the first), the client that the pusher 100 of network application is set up network application 4 and operational network application 4 and network application 5 and operational network apply 5 client between be connected.The pusher 100 of network application adopts above-mentioned identical method, carries out the propelling movement of forward and reverse network application between the client of the client of operational network application 4 and operational network application 5, and this propelling movement has formed the third level in the chain structure and pushed.
Again, can also realize a kind of mode of the propelling movement across level according to set up chain structure, for example, the pusher 100 of network application can be worked as the client operational network while applying 1, information to client push network application 4, and/or when the client operational network applies 4, to the information of client push network application 1; Again for example, the pusher 100 of network application can be worked as the client operational network while applying 1, to the information of client push network application 5, and/or when the client operational network applies 5, to the information of client push network application 1.
From the above mentioned, this programme not only can navigate to the interested network application of user of current the most popular network application more accurately, realizes network application is accurately recommended in time, and a kind of two-way multistage way of recommendation more flexibly is provided.
Another embodiment of the present invention also provides a kind of method for pushing of network application, and referring to Fig. 4, the method starts from step S400, comprises the steps:
S400: receive the operation information of each network application at the client place, this operation information comprises the client identification of each network application in the operation duration at client place and this network application of operation.Total operation duration that above-mentioned operation duration is a client place of network application predetermined amount of time (as a day or three days), for example, to the online game application, above-mentioned operation duration can be applied the operation duration of every day at certain client place for online game.
S402: receive the preference information from the network application of each client, this preference information comprises the network application that client identification and this client place pay close attention to.
Optionally, in the present embodiment, can adopt a kind of voting mechanism to determine the network application that in above-mentioned preference information, the client place pays close attention to, the network application that the network application of being voted in the client place is paid close attention to as this client place.When receiving the user to the ballot of a certain network application at the client place, the network application that the network application that confirmation is voted is paid close attention to for this client place, the preference information that the network application that reception of this step is voted by this client place and client identification generate.
The present embodiment does not strictly limit the execution order of each step, and for example, step S400 and S402 can carry out simultaneously, on the contrary also can first perform step S400 perform step again S402 or.After step S400 is finished, can enter step S404.
S404: received operation information is added up, to determine total operation duration, surpassed each client of first network application and the application of operation first network of predetermined set.After step S402 and step S404 are finished, enter step S406.
Under a kind of mode, above-mentioned predetermined set is the scheduled duration threshold value, only by the operation duration, chooses the first network application, under another mode, above-mentioned predetermined set comprises scheduled duration threshold value and predetermined quantity threshold value, by operation duration and number of users two aspects, chooses the first network application.
S406: the preference information to each client of carrying out self-operating first network application is added up, and to determine the number of times rank of being paid close attention to by client, at the second network of front predetermined ranking, applies.After step S406 is finished, can enter step S408.
S408: when the application of client operation first network, to the information of client push second network application, or when the application of client operation second network, to the information of client push first network application.After step S408 is finished, finish push operation.
Optionally, in above-mentioned steps S408, also comprise: when the application of client operation first network, to the information of client push second network application, and, when the application of client operation second network, to the information of client push first network application.
Optionally, the present embodiment adopts number of users and operation duration to combine while choosing mode, above-mentioned predetermined set comprises scheduled duration threshold value and predetermined quantity threshold value, above-mentioned steps S404 comprises: total operation duration of network application is surpassed to the scheduled duration threshold value and move the network application of the client terminal quantity a predetermined level is exceeded threshold value of this network application, be defined as the first network application.
Optionally, above-mentioned steps S406 comprises: the network application that the client place that the operation first network is applied pays close attention to, to little, network application is carried out to rank from large according to the client terminal quantity of paying close attention to each network application, rank is defined as to the second network application in the network application of front predetermined ranking.
Be based on when determining the second network application due to the present embodiment that the preference information of the client of operation first network application carries out, thereby set up the association between first network application and second network application, set up contacting between the real interested network application of user and real popular network application, and, adopt the above-mentioned identical preference information of mode based on the second network application can determine the 3rd network application, by that analogy, thereby formed the chain structure between the client of a kind of operational network application, the applying to the client recommendation network forward or backwards according to this chain structure, way of recommendation flexibility is high.
Optionally, said method also comprises: the preference information to each client of carrying out self-operating second network application is added up, be scheduled to the 3rd network application of ranking (content of this second predetermined ranking can be identical with the content of above-mentioned predetermined ranking, also can be different) to determine the number of times rank of being paid close attention to by client front second; And when the application of client operation first network, information to client push second and/or the 3rd network application, perhaps when the application of client operation second network, information to client push first and/or the 3rd network application, perhaps when client operation the 3rd network application, to the information of client push first and/or second network application.
In this method embodiment, the concrete executive mode of each step can, referring to the related content in other embodiments of the invention, not repeat them here.
From the above mentioned, the embodiment of the present invention is determined the technological means of first network application according to the operation duration of the network application got, obtain real popular application in network, and determine according to the preference information of the client got the technological means that second network is applied, obtain the real interested network application of user.Then, the present embodiment is applied first network and the second network application is carried out associated, the technological means of the client push first network application that employing is applied or applied to the operation second network to the client push second network of operation first network application, adopted a kind of two-way recommendation strategy, can be more accurately the interested network application of client of current the most popular network application be positioned, realize network application is recommended more accurately and efficiently.
The algorithm provided at this is intrinsic not relevant to any certain computer, virtual system or miscellaneous equipment with demonstration.Various general-purpose systems also can with based on using together with this teaching.According to top description, it is apparent constructing the desired structure of this type systematic.In addition, the present invention is not also for any certain programmed language.It should be understood that and can utilize various programming languages to realize content of the present invention described here, and the top description that language-specific is done is in order to disclose preferred forms of the present invention.
In the specification that provided herein, a large amount of details have been described.Yet, can understand, embodiments of the invention can be in the situation that do not have these details to put into practice.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand one or more in each inventive aspect, in the description to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes in the above.Yet the method for the disclosure should be construed to the following intention of reflection: the present invention for required protection requires the more feature of feature than institute clearly puts down in writing in each claim.Or rather, as following claims are reflected, inventive aspect is to be less than all features of the disclosed single embodiment in front.Therefore, claims of following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and can adaptively change and they are arranged in one or more equipment different from this embodiment the module in the equipment in embodiment.Can be combined into a module or unit or assembly to the module in embodiment or unit or assembly, and can put them into a plurality of submodules or subelement or sub-component in addition.At least some in such feature and/or process or unit are mutually repelling, and can adopt any combination to disclosed all features in this specification (comprising claim, summary and the accompanying drawing followed) and so all processes or the unit of disclosed any method or equipment are combined.Unless clearly statement in addition, in this specification (comprising claim, summary and the accompanying drawing followed) disclosed each feature can be by providing identical, be equal to or the alternative features of similar purpose replaces.
In addition, those skilled in the art can understand, although embodiment more described herein comprise some feature rather than further feature included in other embodiment, the combination of the feature of different embodiment means within scope of the present invention and forms different embodiment.For example, in the following claims, the one of any of embodiment required for protection can be used with compound mode arbitrarily.
All parts embodiment of the present invention can realize with hardware, or realizes with the software module of moving on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that and can use in practice microprocessor or digital signal processor (DSP) to realize according to some or all some or repertoire of parts in the pusher of the network application of the embodiment of the present invention.The present invention for example can also be embodied as, for carrying out part or all equipment or device program (, computer program and computer program) of method as described herein.The program of the present invention that realizes like this can be stored on computer-readable medium, or can have the form of one or more signal.Such signal can be downloaded and obtain from internet website, or provides on carrier signal, or provides with any other form.
It should be noted above-described embodiment the present invention will be described rather than limit the invention, and those skilled in the art can design alternative embodiment in the situation that do not break away from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and is not listed in element or the step in claim.Being positioned at word " " before element or " one " does not get rid of and has a plurality of such elements.The present invention can realize by means of the hardware that includes some different elements and by means of the computer of suitably programming.In having enumerated the unit claim of some devices, several in these devices can be to carry out imbody by same hardware branch.The use of word first, second and C grade does not mean any order.Can be title by these word explanations.