CN103473233B - A kind of method and apparatus for the optimization information that unit is promoted for determining search - Google Patents

A kind of method and apparatus for the optimization information that unit is promoted for determining search Download PDF

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Publication number
CN103473233B
CN103473233B CN201210185442.9A CN201210185442A CN103473233B CN 103473233 B CN103473233 B CN 103473233B CN 201210185442 A CN201210185442 A CN 201210185442A CN 103473233 B CN103473233 B CN 103473233B
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unit
popularization
information
preferred
user
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CN103473233A (en
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李永恒
钟淑仪
苏亮
李刚
顾勇镛
周寰
陶亚平
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Abstract

The object of the present invention is to provide a kind of for determining that the method and apparatus of the optimization information of unit is promoted in search.Computer equipment acquisition is supplied to the multiple search popularization unit for promoting user and its corresponding Extended Results information；According to the Extended Results information, the view corresponding to the multiple search popularization unit is generated, to be supplied to the popularization user；The selection operation that the popularization user performs in the view is obtained, to determine preferred popularization unit；It determines and the preferred popularization corresponding optimization information of unit.Compared with prior art, the present invention shows multiple search by visualization and promotes unit and its Extended Results information, and determine optimization information to promote the selected preferred popularization unit of user, support the optimization for promoting unit, so as to improve information popularization efficiency and information acquisition efficiency, and then also correspondingly improve and promoted the process resource utilization rate of equipment and the source of screen utilization rate of user equipment.

Description

A kind of method and apparatus for the optimization information that unit is promoted for determining search
Technical field
The present invention relates to network promotion field more particularly to a kind of skills for the optimization information that unit is promoted for determining search Art.
Background technology
Currently, with the infiltration that the development of Internet technology and the Internet, applications learn user, work with life, network It promotes, i.e., promotion message is presented to the corresponding network user via network, because of the information popularization efficiency of its protrusion, acquisition of information Efficiency and resource utilization are by more and more favors and attention for promoting user and the network user.Typically, in network When user inputs certain search sequence progress web search, search engine not only provides conventional search result, also by this network The adaptable promotion message of search is supplied to the network user, such as by using the search sequence in promotion message database It carries out matching inquiry and obtains corresponding promotion message, this (s) promotion message is presented to the network user.
In view of the network promotion is compared to conventional information push mode, there are many technical advantages, such as higher information popularization effect Rate and information acquisition efficiency etc. promote user and are often desirable to optimize its popularization unit, to make full use of such technical advantage. However, due to actually promote and apply in the network user it is multifarious, and influence information popularization efficiency factor it is also very many More, therefore, optimization promotes unit and has much challenge to improve information popularization efficiency.Particularly, it is numerous including type when promoting user During more, enormous amount promotion message, this cause promote unit optimization become it is increasingly complex with it is difficult.
Invention content
The object of the present invention is to provide a kind of for determining that the method and apparatus of the optimization information of unit is promoted in search.
According to an aspect of the invention, there is provided a kind of computer implemented optimization that unit is promoted for determining search The method of information, this method include the following steps：
A acquisitions are supplied to the multiple search popularization unit for promoting user and each search for the popularization promoted corresponding to unit Result information；
B promotes the Extended Results information of unit according to described search, generates the multiple search and promotes corresponding to unit View, to be supplied to the popularization user；
C obtains the selection operation promoted user and performed in the view, to determine the popularization user described The preferred popularization unit selected in unit is promoted in multiple search；
D is determined and the preferred popularization corresponding optimization information of unit.
According to another aspect of the present invention, a kind of popularization for the optimization information that unit is promoted for determining search is additionally provided Equipment, the equipment include：
Acquisition device promotes unit for obtaining to be supplied to the multiple search popularization unit for promoting user and each search for Corresponding Extended Results information；
View generation device for promoting the Extended Results information of unit according to described search, generates the multiple search The view corresponding to unit is promoted, to be supplied to the popularization user；
Unit determining device, for obtaining the selection operation that the popularization user performs in the view, to determine institute It states and promotes the preferred popularization unit that user selects in the multiple search popularization unit；
Optimize information determining means, for determining and the preferred popularization corresponding optimization information of unit.
Compared with prior art, the present invention shows multiple search popularization units and its Extended Results information by visualization, And determine optimization information to promote the selected preferred popularization unit of user, the optimization for promoting unit is supported, so as to improve letter Breath promotes efficiency and information acquisition efficiency, and then has also correspondingly improved the process resource utilization rate and user equipment for promoting equipment Source of screen utilization rate.It is sieved moreover, the present invention can also promote unit according to scheduled screening rule to multiple search Choosing, and unit is promoted into the search after screening and is rendered visibly to promote user, improve being directed to for identified optimization information Property, further improve information popularization efficiency and information acquisition efficiency.Further, the present invention can also be by that will regard Figure is divided into several view areas, and divides to determine to optimize information with reference to such view, not only increases the execution of system Efficiency, also further improve user to promote unit optimization efficiency, and have many advantages, such as facilitate, it is intuitive.
Description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, of the invention is other Feature, objects and advantages will become more apparent upon：
Fig. 1 shows to be set according to a kind of popularization of optimization information for promoting unit for determining search of one aspect of the invention Standby schematic diagram；
Fig. 2 shows a kind of optimization information that unit is promoted for determining search in accordance with a preferred embodiment of the present invention Promote equipment schematic diagram；
Fig. 3 show according to a further aspect of the present invention it is a kind of by popularization equipment realize for determine search promote unit Optimization information method flow diagram；
Fig. 4 show in accordance with a preferred embodiment of the present invention it is a kind of by popularization equipment realize for determine search promote The method flow diagram of the optimization information of unit.
The same or similar reference numeral represents the same or similar component in attached drawing.
Specific embodiment
The present invention is described in further detail below in conjunction with the accompanying drawings.
Fig. 1 shows to be set according to a kind of popularization of optimization information for promoting unit for determining search of one aspect of the invention Standby schematic diagram；Wherein, which includes acquisition device 11, view generation device 12, unit determining device 13, optimization information Determining device 14.Specifically, acquisition device 11, which obtains, is supplied to the multiple search popularization unit for promoting user and each search Promote the Extended Results information corresponding to unit；The Extended Results that view generation device 12 promotes unit according to described search are believed Breath generates the view corresponding to the multiple search popularization unit, to be supplied to the popularization user；Unit determining device 13 obtains The selection operation that the popularization user is taken to be performed in the view, to determine that the popularization user promotes in the multiple search The preferred popularization unit selected in unit；Optimize information determining means 14 to determine and the preferred popularization corresponding optimization of unit Information.Here, promoting, equipment includes but not limited to the network equipment, user equipment or the network equipment and user equipment passes through network It is integrated formed equipment.Wherein, the network equipment its include but not limited to computer, network host, single network clothes The cloud that business device, multiple network server collection or multiple servers are formed；Here, cloud is by being based on cloud computing (Cloud Computing a large amount of computers or network server) are formed, wherein, cloud computing is one kind of Distributed Calculation, by a group pine Dissipate a virtual supercomputer of the computer collection composition of coupling.The user equipment its include but not limited to any one can The electronic product of human-computer interaction, such as computer, intelligence are carried out by keyboard, remote controler, touch tablet or voice-operated device with user Mobile phone, PDA, game machine or IPTV etc..The network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN Network, wireless self-organization network (Ad Hoc networks) etc..Those skilled in the art will be understood that other equipment of promoting equally are fitted It for the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference herein.
It constantly works between above-mentioned each device, here, it will be understood by those skilled in the art that " lasting " refers to It states each device and carries out multiple search popularization units and each search according to the operating mode requirement of setting or real-time adjustment respectively It promotes the acquisition of the Extended Results information corresponding to unit, the determining and excellent of unit is promoted with providing, preferably regarding map generalization Change information determine etc., until promote equipment stop obtain with the corresponding initial search result of search sequence input by user.
Wherein, acquisition device 11 obtains the multiple search popularization unit for being supplied to popularization user and list is promoted in each search Extended Results information corresponding to member.Specifically, acquisition device 11 is capable of providing institute by being based on various communication protocols with other It states the equipment that unit is promoted in multiple search and each the Extended Results information corresponding to unit is promoted in search to interact, to obtain It is supplied to the multiple search popularization unit for promoting user and each Extended Results information searched for corresponding to popularization unit.Its In, described search promotes unit including but not limited to popularization keyword and (includes but not limited to user has used or/and user It is not used), promotion message, popularization plan, promote structure and (such as according to popularization plan, promote the level stroke of keyword progress Point), monitoring file (such as user be used for monitor focussing search promote unit virtual account, consequently facilitating search and observation search Rope promotes effect etc. of unit), promote user or promote account etc.；The Extended Results information includes but not limited to described search Rope promote unit it is described popularization user in Extended Results information or according to described search promote unit in such as industry Promotion effect and the ensemble average Extended Results information that generates；Meanwhile the Extended Results information is including but not limited to following The combination of one or more dimensions：Show, click, consuming, converting, described search promotes unit attribute in itself, investigates the period Deng here, described search promotes the attribute of unit such as quality degree in itself, match pattern, promotes URL, bid etc..For example, to push away Wide keyword promotes unit for search, and will promote two-dimensional combination " consume-show " of the keyword in the popularization user and make The Extended Results information corresponding to unit is promoted for each search to be supplied, then acquisition device 11 is obtained in the popularization user Consumption statistic information of the popularization keyword within certain period (default or user is adjustable) and show statistical information.This field skill Art personnel should be understood that above-mentioned search promotes unit or searches for the Extended Results information promoted corresponding to unit and be only for example that other are existing Search that is having or being likely to occur from now on promotes unit or searches for the Extended Results information promoted corresponding to unit and is such as applicable to The present invention should also be included within the scope of the present invention, and be incorporated herein by reference herein.Here, " communication protocol " Include the transportation protocol of computer communication, such as TCP/IP, UDP, FTP, ICMP, NetBEUI, while further include and be present in calculating Distinct program or meter in communication or operating system between other forms communication in machine, such as Object-Oriented Programming the inside object Message transmission protocol between calculation machine disparate modules.
Preferably, the acquisition device 11 can also obtain described more according to the user related information for promoting user Unit and each Extended Results information searched for corresponding to popularization unit are promoted in a search.Specifically, acquisition device 11 obtains institute The user related information for promoting user is stated, wherein, the user related information includes following at least any one：
It is described to promote the preset popularization relevant information of user, wherein, the popularization relevant information includes but not limited to push away Wide industry promotes region, promotes period etc.；
It is described popularization the selected promotion effect dimensional information of user, wherein, the promotion effect dimensional information include but It is not limited to the combination of following one or more dimensions：Show, click, consuming, converting, described search promotes the category of unit in itself Property, investigate period etc.；
Unit is promoted in the selected search of popularization user, wherein, described search promotes unit and includes but not limited to push away Wide keyword (it is not used to include but not limited to user has used or/and user), popularization plan, promotes structure at intention (such as user is used for monitoring focussing search for (level such as according to popularization plan, popularization keyword progress divides), monitoring file The virtual account of unit is promoted, consequently facilitating searching and effect etc. of unit is promoted in observation search), promote client or promote account Family etc..
Acquisition device 11 obtains the multiple search and promotes unit and every according to the user related information for promoting user The Extended Results information corresponding to unit is promoted in a search.For example, it is medicine trade to promote the preset relevant information of promoting of user, select " click-consumption " two-dimensional combination is selected as promotion effect dimensional information, intention is selected to promote unit as search, then acquisition device 11, according to the user related information for promoting user, obtain intention and its are promoted in the two dimension of medicine trade+" click-consumption " Result information.
It is highly preferred that when the user related information includes the preset popularization relevant information of the popularization user, institute Matching inquiry can also be carried out, to obtain according to the popularization relevant information in cell library is promoted in search by stating acquisition device 11 Unit is promoted in the multiple search to match with the popularization relevant information；It obtains described search and promotes pushing away corresponding to unit Wide result information.Specifically, acquisition device 11 obtains the user related information for promoting user, when the user related information During including the preset popularization relevant information of the popularization user, wherein, it is described to promote the preset popularization relevant information of user Including but not limited to promote industry, promote region, promote period etc., the acquisition device 11 according to the popularization relevant information, Search promote cell library in carry out matching inquiry, wherein, the matching inquiry include but not limited to keyword match inquiry, when Between matching inquiry, categorical match inquiry etc. inquiry modes independent utility or integrated application, it is related to the popularization so as to obtain Unit is promoted in the multiple search of information match；Unit is promoted according to the lock search, the acquisition device 11 obtains Described search promotes the Extended Results information corresponding to unit.Wherein, search promote cell library include but not limited to can store or The relational database of unit, memory storage, harddisk memory etc. are promoted in management search.
View generation device 12 promotes the Extended Results information of unit according to described search, generates the multiple search and promotes View corresponding to unit, to be supplied to the popularization user.Specifically, view generation device 12 gets 11 institute of acquisition device It obtains and is supplied to the multiple search popularization unit for promoting user and each searches for the Extended Results information promoted corresponding to unit, And it is visualized by promoting unit and each Extended Results information promoted corresponding to unit of searching for the multiple search Processing, wherein, the visualization processing includes but not limited to the following steps：The multiple search is obtained to promote unit and each search Rope promotes the Extended Results information corresponding to unit, and described search is promoted unit and the Extended Results information is converted into view Interior element, the element in the view include but not limited to node, while, degree, node or while set, coordinate information etc., will Described search is promoted unit and is integrated with the interior element that attempts that the Extended Results information is converted to, and is regarded described in formation Figure, wherein, the view includes but not limited to two dimension view, 3-D view or multidimensional view, so as to which described promote is supplied to use Family.For example, it is keyword that acquisition device 11, which gets search to promote unit, the Extended Results information of the keyword includes exhibition Existing-to consume two-dimensional signal, then view generation device 12 will show-consume two-dimensional signal using the keyword as point and make respectively For transverse and longitudinal coordinate, the corresponding point of the keyword is represented in the two-dimentional promotion effect for showing-consuming with the value of transverse and longitudinal coordinate, thus Showed in the view, and be supplied to the popularization user.It will be understood by those skilled in the art that above-mentioned push away according to described search The Extended Results information of wide unit generates the mode that the view corresponding to unit is promoted in the multiple search and is only for example, other The Extended Results information that unit is promoted according to described search that is existing or being likely to occur from now on, generates the multiple search and promotes The mode of view corresponding to unit is such as applicable to the present invention, should also be included within the scope of the present invention, and herein with Way of reference is incorporated herein.
Unit determining device 13 obtains the selection operation that the popularization user performs in the view, to determine described push away Wide user promotes the preferred popularization unit selected in unit in the multiple search.Specifically, the popularization user sets in user It is standby or other can show in the equipment of the view, selection operation is carried out to the element in the view, wherein, the selection The mode of operation includes but not limited to enclose choosing, dragging or whole region selection etc., and unit determining device 13 is various by being based on Communication protocol (Communications Protocol), herein " communication protocol " refer to computer communication transportation protocol, such as： TCP/IP, UDP, FTP, ICMP, NetBEUI etc., while the other forms communication being present in computer is further included, such as：Face Message in communication or operating system between the object of object programming the inside between distinct program or computer disparate modules passes Send agreement, with other be capable of providing the equipment of selection operation that is performed in the view of popularization user interact with The selection operation that the popularization user performs in the view is obtained, so that it is determined that the popularization user is in the multiple search Promote the preferred popularization unit selected in unit.Here, it is described it is preferred promote unit include but not limited to it is following in one or Multinomial combination：Independent preferred popularization unit, it is independent it is arbitrary promote unit, preferably promote unit combination, it is any promote it is single The combination of member.
Optimize information determining means 14 to determine and the preferred popularization corresponding optimization information of unit.Specifically, optimize The popularization user determined by 14 acquiring unit determining device 13 of information determining means is in unit is promoted in the multiple search The preferred popularization unit of selection, by the way that the preferred unit of promoting is matched with the optimization information in the optimization information bank Etc. modes, determine with it is described it is preferred popularization the corresponding optimization information of unit.
Preferably, the optimization information includes following at least any one：
Adjustment it is described it is preferred promote unit popularization cell attribute, such as promote region and/or promote the period, advertisement form, Match pattern, bid information, plan or account budget, the quality degree for promoting URL, intention, extension programme etc.；
The preferred corresponding Website quality or web page correlation for promoting unit is improved, such as changes website design, increases Add web site contents, increase web site contents and the preferred popularization unit relevance etc.；
Increase or adjust the preferred same class keywords and/or negative keyword for promoting unit, wherein, it is described similar Keyword includes but not limited to preferred promote the same region of unit, keyword of the same trade or user with described and be easy to from described It is preferred that the keyword associated of unit or user are promoted due to keyword approximate caused by input error etc.；The negative is closed Keyword, that is, user can not search the search result unrelated with the negative keyword by the negative keyword, thus to keep away Exempt from the popularization scene that promotion effect is weaker, even negative；
Increase the preferred negative IP promoted corresponding to unit, the negative IP, that is, IP sections of users can not see User advertising；
The monitoring preferred popularization unit, for example, by being persistently monitored to the preferred popularization unit, obtain with The preferred popularization more relevant informations of unit, so as to further determine that optimization information.
Preferably, optimization information determining means 14 can also be according to the Extended Results letter corresponding to the preferred popularization unit Breath determines and the preferred popularization corresponding optimization information of unit.Specifically, optimization information determining means 14 obtain described excellent The Extended Results information corresponding to unit is promoted in choosing, according to the Extended Results information, by the way that the preferred Extended Results are believed It ceases and carries out the mode such as matching with the optimization information in the optimization information bank, determine corresponding excellent with the preferred popularization unit Change information.Wherein, the optimization information includes following at least any one：
Adjustment it is described it is preferred promote unit popularization cell attribute, such as promote region and/or promote the period, advertisement form, Match pattern, bid information, plan or account budget, the quality degree for promoting URL, intention, extension programme etc.；
The preferred corresponding Website quality or web page correlation for promoting unit is improved, such as changes website design, increases Add web site contents, increase web site contents and the preferred popularization unit relevance etc.；
Increase or adjust the preferred same class keywords and/or negative keyword for promoting unit, wherein, it is described similar Keyword includes but not limited to preferred promote the same region of unit, keyword of the same trade or user with described and be easy to from described It is preferred that the keyword associated of unit or user are promoted due to keyword approximate caused by input error etc.；The negative is closed Keyword, that is, user can not search the search result unrelated with the negative keyword by the negative keyword, thus to keep away Exempt from the popularization scene that promotion effect is weaker, even negative；
Increase the preferred negative IP promoted corresponding to unit, the negative IP, that is, IP sections of users can not see User advertising；
The monitoring preferred popularization unit, for example, by being persistently monitored to the preferred popularization unit, obtain with The preferred popularization more relevant informations of unit, so as to further determine that optimization information.
It is highly preferred that the popularization equipment further includes first object position acquisition device (not shown), wherein, first object position It puts acquisition device and obtains the popularization user to the preferred moving operation for promoting unit, to determine the preferred popularization unit Target position information；The optimization information determining means 14 can also pushing away according to corresponding to the preferred popularization unit Wide result information, and the Extended Results information with reference to corresponding to the target position information determine and the preferred popularization unit Corresponding optimization information.Specifically, first object position acquisition device by call user equipment or other be capable of providing institute The communication mode of other agreements such as application programming interfaces (API) or http, https that the equipment for stating moving operation is provided, with User interacts, and obtains user by such as clicking or/and the modes such as driving style are to the preferred mobile behaviour for promoting unit Make, wherein, described to click mode such as user using two step selection modes, the first step clicks the preferred popularization unit, second step Click the preferred target location for promoting unit；The driving style includes such as mouse drag or touch screen movement mode, will The position that such as drag operation terminates is as the preferred target location for promoting unit, so that it is determined that the preferred popularization unit Target position information.Wherein, the optimization information determining means 14 can also be according to corresponding to the preferred popularization unit Extended Results information, and the Extended Results information with reference to corresponding to the target position information, as will be described target position information Optimization aim of the corresponding Extended Results information as search promotion effect, by the preferred popularization promoted corresponding to unit Result information is compared with the optimization aim, determines and the preferred popularization corresponding optimization information of unit.
Preferably, the popularization equipment further includes region division device (not shown), wherein, region division device is according to pre- The view is divided into multiple view areas by the fixed view criteria for classifying；The optimization information determining means 14 can be with root According to it is described it is preferred promote location information of the unit in the view, and combine the multiple view area, determine with it is described excellent The corresponding optimization information of unit is promoted in choosing.Specifically, region division device is set according to system default or user makes a reservation for The view criteria for classifying of setting, such as according to different promotion effects, the view is divided into multiple view areas, wherein, The view area includes following at least any one：One-dimensional region, 2 dimensional region, multidimensional region, while can be according to different It is preferred that promoting unit information, using different such as shapes, color, area ways of presentation, the standard of different dimensions is distinguished；It is described Optimize information determining means 14 according to the preferred location information for promoting unit in the view, and combine the multiple regard Graph region such as analyzes the global feature of the multiple view area, so that it is determined that opposite with the preferred popularization unit The optimization information answered.
It is highly preferred that the popularization equipment further includes the second target location acquisition device (not shown), wherein, the second target Position acquisition device obtains the popularization user to the preferred moving operation for promoting unit, to determine that the preferred popularization is single The target position information of member；The optimization information determining means 14 can also be according to the preferred popularization unit in the view Location information and the target position information, and combine the multiple view area, determine preferred to promote unit phase with described Corresponding optimization information.Specifically, those skilled in the art will be understood that the second target other than the difference of view ways of presentation The realization method of position acquisition device is identical or substantially similar with first object position acquisition device, therefore for the sake of simplicity, it is no longer superfluous It states, is only incorporated herein by reference.Here, the optimization information determining means 14 can also be single according to the preferred popularization Location information of the member in the view and the target position information, preferred unit of promoting is in the view as will be described Location information shows as current promotion effect, using the target position information showing, and tie as expected promotion effect The multiple view area is closed, multiple view areas show library or preferred popularization as different whole promotion effects as will be described Policy library determines and the preferred popularization corresponding optimization information of unit.
Fig. 2 shows a kind of optimization information that unit is promoted for determining search in accordance with a preferred embodiment of the present invention Promote equipment schematic diagram；Wherein, which includes acquisition device 11 ', screening plant 15 ', view generation device 12 ', list First determining device 13 ', optimization information determining means 14 '.Specifically, acquisition device 11 ', which obtains to be supplied to, promotes the more of user Unit and each Extended Results information searched for corresponding to popularization unit are promoted in a search；Screening plant 15 ' is according to scheduled sieve Choosing rule based on the Extended Results information, promotes unit to the multiple search and carries out Screening Treatment, after being screened Unit is promoted in the multiple search；View generation device 12 ' promotes the Extended Results information of unit according to described search, generates institute The view corresponding to multiple search popularization unit after screening is stated, to be supplied to the popularization user；Unit determining device 13 ' obtains The selection operation that the popularization user is taken to be performed in the view, to determine that the popularization user promotes in the multiple search The preferred popularization unit selected in unit；It is determining corresponding excellent with the preferred popularization unit to optimize information determining means 14 ' Change information.Wherein, the acquisition device 11 ' in equipment, unit determining device 13 ', the information determining means 14 ' that optimize are promoted, respectively It is identical or essentially identical with corresponding intrument shown in Fig. 1, therefore details are not described herein again, and is incorporated herein by reference.
It constantly works between above-mentioned each device, here, it will be understood by those skilled in the art that " lasting " refers to It states each device and carries out multiple search popularization units and each search according to the operating mode requirement of setting or real-time adjustment respectively Promote unit corresponding to Extended Results information acquisition, search promote unit screening, depending on map generalization with offer, preferably push away Determining for wide unit and determining etc. for optimization information, until promote equipment stop obtaining it is opposite with search sequence input by user The initial search result answered.
Screening plant 15 ', based on the Extended Results information, is promoted the multiple search according to scheduled screening rule Unit carries out Screening Treatment, and unit is promoted with the multiple search after being screened.Specifically, screening plant 15 ' is based on institute Extended Results information is stated, promote unit to the multiple search carries out Screening Treatment according to scheduled screening rule, here, described Screening rule includes but not limited to equal according to colleague's mean value, the standard of client of the same trade, sixteen rules, Keyword Density, unit The combination of the single or multiple modes such as value is divided or is screened, so as to which unit is promoted in the multiple search after being screened. For example, pre-defined rule is the standard according to client of the same trade, the Extended Results information is divided, then screening plant 15 ' According to the standard of client of the same trade, the Extended Results information is divided according to such as modes such as level of consumption, territorial scope And screen, and the Extended Results information according to the division and after screening, it is corresponding to obtain the Extended Results information Unit is promoted in multiple search.
View generation device 12 ' promotes the Extended Results information of unit according to described search, generates more after the screening The view corresponding to unit is promoted in a search, to be supplied to the popularization user.Specifically, view generation device 12 ' obtains sieve Unit is promoted in the multiple search that screening device 15 ' screens and corresponding described search promotes the Extended Results of unit Information is carried out visual by the Extended Results information for promoting unit to the multiple search and each search is promoted corresponding to unit Change is handled, wherein, the visualization processing includes but not limited to the following steps：It obtains the multiple search and promotes unit and each The Extended Results information corresponding to unit is promoted in search, and described search is promoted unit and the Extended Results information is converted into and regards Element in figure, the element in the view include but not limited to node, while, degree, node or while set, coordinate information etc., Described search is promoted unit to integrate with the interior element that attempts that the Extended Results information is converted to, is regarded described in formation Figure, wherein, the view includes but not limited to two dimension view, 3-D view or multidimensional view, so as to which described promote is supplied to use Family.
Preferably, view generation device 12 ' can also promote the Extended Results information of unit according to described search, to described Multiple search promote unit and carry out clustering processing, and unit cluster is promoted to obtain one or more；It generates one or more of The corresponding view of unit cluster is promoted, to be supplied to the popularization user.Specifically, described search promotes the popularization knot of unit Fruit information carries different Extended Results information characteristics, such as the level of consumption, territorial scope, trade classification, view generation device 12 ' according to the Extended Results information characteristics, according to the mode classification of system default or the mode classification of user setting, to institute It states multiple search and promotes unit progress clustering processing, such as user setting territorial scope is used as and Extended Results information is clustered Mode, then view generation device 12 ' classify according to different territorial scopes to the Extended Results information, it is same by belonging to Extended Results information in one territorial scope is clustered as a cluster with obtaining one or more units of promoting；View generation Device 12 ' according to obtained it is one or more promote units cluster, such as by different clusterings to different regions or will be same One cluster generates the view corresponding with one or more of popularization unit clusters, is regarded by described in as modes such as a clusters Figure is supplied to the popularization user.
Fig. 3 show according to a further aspect of the present invention it is a kind of by popularization equipment realize for determine search promote unit Optimization information method flow diagram；Specifically, equipment is promoted in step s1, and acquisition is supplied to popularization the multiple of user and searches Rope promotes unit and each Extended Results information searched for corresponding to popularization unit；In step s2, promoted according to described search The Extended Results information of unit generates the view corresponding to the multiple search popularization unit, to be supplied to the popularization user； In step s3, the selection operation promoted user and performed in the view is obtained, to determine the popularization user in institute It states multiple search and promotes the preferred popularization unit selected in unit；In step s4, determine opposite with the preferred popularization unit The optimization information answered.Here, promoting equipment includes but not limited to the network equipment, user equipment or the network equipment and user equipment Formed equipment is integrated by network.Wherein, the network equipment its include but not limited to computer, network host, list The cloud that a network server, multiple network server collection or multiple servers are formed；Here, cloud is by being based on cloud computing (Cloud Computing a large amount of computers or network server) are formed, wherein, cloud computing is one kind of Distributed Calculation, by a group pine Dissipate a virtual supercomputer of the computer collection composition of coupling.The user equipment its include but not limited to any one can The electronic product of human-computer interaction, such as computer, intelligence are carried out by keyboard, remote controler, touch tablet or voice-operated device with user Mobile phone, PDA, game machine or IPTV etc..The network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN Network, wireless self-organization network (AdHoc networks) etc..Those skilled in the art will be understood that other equipment of promoting equally are fitted It for the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference herein.
It constantly works between above steps, here, it will be understood by those skilled in the art that " lasting " refers to It states each step and carries out multiple search popularization units and each search according to the operating mode requirement of setting or real-time adjustment respectively It promotes the acquisition of the Extended Results information corresponding to unit, the determining and excellent of unit is promoted with providing, preferably regarding map generalization Change information determine etc., until promote equipment stop obtain with the corresponding initial search result of search sequence input by user.
Wherein, it in step s1, promotes equipment acquisition and is supplied to and promote multiple search of user and promote unit and each The Extended Results information corresponding to unit is promoted in search.Specifically, in step s1, equipment is promoted by being based on various communication protocols View is capable of providing the multiple search popularization unit with other and each search for promotes the Extended Results information corresponding to unit Equipment interacts, and is promoted corresponding to unit with obtaining to be supplied to the multiple search popularization unit for promoting user and each search for Extended Results information.Wherein, described search popularization unit includes but not limited to popularization keyword and (has included but not limited to user It is not used through use or/and user), promotion message, popularization plan, promote structure (as according to popularization plan, promote it is crucial The levels of the progress such as word divides), monitoring file (such as user is used for monitoring the virtual account that focussing search promotes unit, so as to Convenient for searching and observing effect etc. that unit is promoted in search), promote user or promote account etc.；The Extended Results packet It includes but is not limited to described search and promote Extended Results information of the unit in the popularization user or promoted according to described search Promotion effect of the unit in such as industry and the ensemble average Extended Results information generated；Meanwhile the Extended Results information The combination of including but not limited to following one or more dimensions：Show, click, consuming, converting, described search promotes unit in itself Attribute, investigate period etc., here, described search promotes the attribute of unit such as quality degree in itself, match pattern, promotes URL, goes out Valency etc..For example, promoting unit as search to promote keyword, and two-dimensional combination of the keyword in the popularization user will be promoted " consume-show " promotes the Extended Results information corresponding to unit as each search to be supplied, then promotes equipment and obtain institute It states and promotes consumption statistic information of the popularization keyword in user within certain period (default or user is adjustable) and show statistics Information.It will be understood by those skilled in the art that unit is promoted in above-mentioned search or search promotes Extended Results information corresponding to unit only For citing, other search that are existing or being likely to occur from now on promote unit or search for the Extended Results letter promoted corresponding to unit Breath is such as applicable to the present invention, should also be included within the scope of the present invention, and be incorporated herein by reference herein. This, the transportation protocol that " communication protocol " communicates including computer, such as TCP/IP, UDP, FTP, ICMP, NetBEUI, simultaneously also Including the other forms communication being present in computer, such as the communication between object or operating system inside Object-Oriented Programming Message transmission protocol between interior distinct program or computer disparate modules.
Preferably, in step s1, institute can also be obtained according to the user related information for promoting user by promoting equipment It states multiple search and promotes unit and each Extended Results information searched for corresponding to popularization unit.Specifically, it in step s1, pushes away It establishes in a wide range to obtain the user related information for promoting user, wherein, the user related information includes following at least any one：
It is described to promote the preset popularization relevant information of user, wherein, the popularization relevant information includes but not limited to push away Wide industry promotes region, promotes period etc.；
It is described popularization the selected promotion effect dimensional information of user, wherein, the promotion effect dimensional information include but It is not limited to the combination of following one or more dimensions：Show, click, consuming, converting, described search promotes the category of unit in itself Property, investigate period etc.；
Unit is promoted in the selected search of popularization user, wherein, described search promotes unit and includes but not limited to push away Wide keyword (it is not used to include but not limited to user has used or/and user), popularization plan, promotes structure at intention (such as user is used for monitoring focussing search for (level such as according to popularization plan, popularization keyword progress divides), monitoring file The virtual account of unit is promoted, consequently facilitating searching and effect etc. of unit is promoted in observation search), promote client or promote account Family etc..Equipment is promoted according to the user related information for promoting user, the multiple search is obtained and promotes unit and each search Rope promotes the Extended Results information corresponding to unit.For example, it is medicine trade to promote the preset relevant information of promoting of user, select " click-consumption " two-dimensional combination selects intention to promote unit as search, then promotes equipment root as promotion effect dimensional information According to the user related information for promoting user, intention and its two-dimentional Extended Results in medicine trade+" click-consumption " are obtained Information.
It is highly preferred that when the user related information includes the preset popularization relevant information of the popularization user, In step s1, matching inquiry can also be carried out according to the popularization relevant information in cell library is promoted in search by promoting equipment, with It obtains the multiple search to match with the popularization relevant information and promotes unit；Described search is obtained to promote corresponding to unit Extended Results information.Specifically, it in step s1, promotes equipment and obtains the user related information for promoting user, work as institute When stating user related information including the preset popularization relevant information of the popularization user, wherein, the popularization user institute is preset Popularization relevant information include but not limited to promote industry, promote region, promote period etc., the popularization equipment is pushed away according to Wide relevant information carries out matching inquiry in cell library is promoted in search, wherein, the matching inquiry includes but not limited to keyword The independent utility of the inquiry modes such as matching inquiry, time match inquiry, categorical match inquiry or integrated application, so as to obtain and institute It states and promotes the multiple search popularization unit that relevant information matches；Unit, the popularization are promoted according to the lock search Equipment obtains the Extended Results information corresponding to described search popularization unit.Wherein, search is promoted cell library and is included but not limited to It can store or manage the relational database that unit is promoted in search, memory storage, harddisk memory etc..
In step s2, the Extended Results information that equipment promotes unit according to described search is promoted, generation is the multiple to search Rope promotes the view corresponding to unit, to be supplied to the popularization user.Specifically, it in step s2, promotes equipment and gets Unit is promoted in the acquired multiple search for being supplied to popularization user in step s1 and pushing away corresponding to unit is promoted in each search Wide result information, and by promoting unit and each Extended Results information searched for corresponding to popularization unit to the multiple search Visualization processing is carried out, wherein, the visualization processing includes but not limited to the following steps：It obtains the multiple search and promotes list The Extended Results information corresponding to unit is promoted in member and each search, and described search is promoted unit and the Extended Results information The element being converted into view, the element in the view include but not limited to node, while, degree, node or while set, coordinate Described search is promoted unit and is integrated with the interior element that attempts that the Extended Results information is converted to by information etc., shape Into the view, wherein, the view includes but not limited to two dimension view, 3-D view or multidimensional view, so as to be supplied to It states and promotes user.For example, in step s 1, it is keyword to promote equipment and get search to promote unit, and the keyword pushes away Wide result information includes showing-consuming two-dimensional signal, then in step s2, equipment is promoted using the keyword as point, by exhibition Existing-consumption two-dimensional signal represents that the corresponding point of the keyword is showing-disappearing respectively as transverse and longitudinal coordinate with the value of transverse and longitudinal coordinate The two-dimentional promotion effect taken, so as to be showed in the view, and be supplied to the popularization user.Those skilled in the art should manage The above-mentioned Extended Results information that unit is promoted according to described search is solved, generates the view corresponding to the multiple search popularization unit Mode be only for example, other it is existing or be likely to occur from now on according to described search promote unit Extended Results information, It generates the mode that the view corresponding to unit is promoted in the multiple search and is such as applicable to the present invention, should also be included in guarantor of the present invention It protects within range, and is incorporated herein by reference herein.
In step s3, promote equipment and obtain the selection operation promoted user and performed in the view, to determine The preferred popularization unit promoted user and selected in the multiple search popularization unit.Specifically, the popularization user exists User equipment or other can show in the equipment of the view, in the view element carry out selection operation, wherein, institute The mode for stating selection operation includes but not limited to enclose choosing, dragging or whole region selection etc., in step s3, promotes equipment and leads to It crosses by being based on various communication protocols (Communications Protocol), " communication protocol " refers to computer communication herein Transportation protocol, such as：TCP/IP, UDP, FTP, ICMP, NetBEUI etc., while further include the other forms being present in computer Communication, such as：Distinct program or computer disparate modules in communication or operating system inside Object-Oriented Programming between object Between message transmission protocol, be capable of providing setting for the selection operation that is performed in the view of popularization user with other It is standby to interact to obtain the selection operation that the popularization user performs in the view, so that it is determined that the popularization user exists The preferred popularization unit selected in unit is promoted in the multiple search.Here, under the preferred popularization unit includes but not limited to One or more combinations in row：Independent preferred popularization unit independent arbitrary promote unit, preferably promotes unit group It closes, any combination for promoting unit.
In step s4, promote equipment and determine and the preferred popularization corresponding optimization information of unit.Specifically, step s4 In, the identified popularization user selects preferred in unit is promoted in the multiple search in popularization equipment obtaining step s3 Unit is promoted, by carrying out the mode such as matching the preferred unit of promoting with the optimization information in the optimization information bank, really The fixed and described preferred popularization corresponding optimization information of unit.
Preferably, the optimization information includes following at least any one：
Adjustment it is described it is preferred promote unit popularization cell attribute, such as promote region and/or promote the period, advertisement form, Match pattern, bid information, plan or account budget, the quality degree for promoting URL, intention, extension programme etc.；
The preferred corresponding Website quality or web page correlation for promoting unit is improved, such as changes website design, increases Add web site contents, increase web site contents and the preferred popularization unit relevance etc.；
Increase or adjust the preferred same class keywords and/or negative keyword for promoting unit, wherein, it is described similar Keyword includes but not limited to preferred promote the same region of unit, keyword of the same trade or user with described and be easy to from described It is preferred that the keyword associated of unit or user are promoted due to keyword approximate caused by input error etc.；The negative is closed Keyword, that is, user can not search the search result unrelated with the negative keyword by the negative keyword, thus to keep away Exempt from the popularization scene that promotion effect is weaker, even negative；
Increase the preferred negative IP promoted corresponding to unit, the negative IP, that is, IP sections of users can not see User advertising；
The monitoring preferred popularization unit, for example, by being persistently monitored to the preferred popularization unit, obtain with The preferred popularization more relevant informations of unit, so as to further determine that optimization information.
Preferably, in step s4, promoting equipment can also be according to the Extended Results letter corresponding to the preferred popularization unit Breath determines and the preferred popularization corresponding optimization information of unit.Specifically, in step s4, it is described excellent to promote equipment acquisition The Extended Results information corresponding to unit is promoted in choosing, according to the Extended Results information, by the way that the preferred Extended Results are believed It ceases and carries out the mode such as matching with the optimization information in the optimization information bank, determine corresponding excellent with the preferred popularization unit Change information.Wherein, the optimization information includes following at least any one：
Adjustment it is described it is preferred promote unit popularization cell attribute, such as promote region and/or promote the period, advertisement form, Match pattern, bid information, plan or account budget, the quality degree for promoting URL, intention, extension programme etc.；
The preferred corresponding Website quality or web page correlation for promoting unit is improved, such as changes website design, increases Add web site contents, increase web site contents and the preferred popularization unit relevance etc.；
Increase or adjust the preferred same class keywords and/or negative keyword for promoting unit, wherein, it is described similar Keyword includes but not limited to preferred promote the same region of unit, keyword of the same trade or user with described and be easy to from described It is preferred that the keyword associated of unit or user are promoted due to keyword approximate caused by input error etc.；The negative is closed Keyword, that is, user can not search the search result unrelated with the negative keyword by the negative keyword, thus to keep away Exempt from the popularization scene that promotion effect is weaker, even negative；
Increase the preferred negative IP promoted corresponding to unit, the negative IP, that is, IP sections of users can not see User advertising；
The monitoring preferred popularization unit, for example, by being persistently monitored to the preferred popularization unit, obtain with The preferred popularization more relevant informations of unit, so as to further determine that optimization information.
It is highly preferred that this method further includes step s6 (not shown), wherein, in step s6, promote described in equipment acquisition User is promoted to the preferred moving operation for promoting unit, to determine the preferred target position information for promoting unit； In step s4, promote equipment can also according to it is described it is preferred promote unit corresponding to Extended Results information, and with reference to the mesh Extended Results information corresponding to cursor position information determines and the preferred popularization corresponding optimization information of unit.Specifically, In step s6, promote equipment by call user equipment or other equipment for being capable of providing the moving operation are provided should It with the communication mode of other agreements such as routine interface (API) or http, https, is interacted with user, obtains user and pass through It such as clicks or/and driving style mode is to the preferred moving operation for promoting unit, wherein, it is described to click mode such as user Using two step selection modes, the first step clicks the preferred popularization unit, and second step clicks the preferred target for promoting unit Position；The driving style includes such as mouse drag or touch screen movement mode, using the position that such as drag operation terminates as institute Preferred target location for promoting unit etc. is stated, so that it is determined that the preferred target position information for promoting unit.Wherein, in step In s4, promote equipment can also according to it is described it is preferred promote unit corresponding to Extended Results information, and with reference to the target position Confidence ceases corresponding Extended Results information, and the Extended Results information corresponding to target position information is pushed away as search as will be described The optimization aim of wide effect compares the preferred Extended Results information promoted corresponding to unit with the optimization aim It is right, it determines and the preferred popularization corresponding optimization information of unit.
Preferably, the popularization equipment further includes step s7, wherein, in step s7, promote equipment and regarded according to scheduled The view is divided into multiple view areas by the figure criteria for classifying；In step s4, promoting equipment can also be according to described preferred Location information of the unit in the view is promoted, and combines the multiple view area, is determined and the preferred popularization unit Corresponding optimization information.Specifically, it in step s7, promotes equipment and makes a reservation for set according to system default setting or user The view criteria for classifying put, such as according to different promotion effects, the view is divided into multiple view areas, wherein, institute It states view area and includes following at least any one：One-dimensional region, 2 dimensional region, multidimensional region, while can be according to different excellent Unit information is promoted in choosing, using different such as shapes, color, area ways of presentation, distinguishes the standard of different dimensions；In step In s4, equipment is promoted according to the preferred location information for promoting unit in the view, and combine the multiple view area The global feature of the multiple view area is such as analyzed in domain, so that it is determined that corresponding with the preferred popularization unit Optimize information.
It is highly preferred that the popularization equipment further includes step s8 (not shown), wherein, in step s8, promote equipment and obtain The popularization user is taken to the preferred moving operation for promoting unit, to determine that the preferred target location for promoting unit is believed Breath；In step s4, promote equipment can also according to it is described it is preferred promote location information of the unit in the view with it is described Target position information, and the multiple view area is combined, it determines and the preferred popularization corresponding optimization information of unit.Tool Body, those skilled in the art will be understood that the realization method of step s8 and step s6 other than the difference of view ways of presentation It is identical or substantially similar, therefore for the sake of simplicity, it repeats no more, is only incorporated herein by reference.Here, in step s4, push away It establishes in a wide range according to the preferred location information for promoting unit in the view and the target position information can also such as will Preferred location information the showing as current promotion effect for promoting unit in the view, the target location is believed It ceases showing as expected promotion effect, and combines the multiple view area, multiple view areas are as different as will be described Whole promotion effect show library or preferred Promotion Strategy library, determine with it is described it is preferred popularization the corresponding optimization information of unit.
Fig. 4 show in accordance with a preferred embodiment of the present invention it is a kind of by popularization equipment realize for determine search promote The method flow diagram of the optimization information of unit；Specifically, it promotes equipment acquisition in step s1 ' and is supplied to the more of popularization user Unit and each Extended Results information searched for corresponding to popularization unit are promoted in a search；According to scheduled screening in step s5 ' Rule based on the Extended Results information, promotes unit to the multiple search and carries out Screening Treatment, with the institute after being screened It states multiple search and promotes unit；The Extended Results information of unit is promoted in step s2 ' according to described search, after generating the screening Multiple search promote unit corresponding to view, to be supplied to the popularization user；The popularization user is obtained in step s3 ' The selection operation performed in the view, with determine it is described popularization user it is the multiple search promote unit in select it is excellent Unit is promoted in choosing；It is determined in step s4 ' and the preferred popularization corresponding optimization information of unit.Wherein, it promotes in equipment Step s1 ', step s3 ', step s4 ', respectively with that step is corresponded to shown in Fig. 3 is identical or essentially identical, therefore details are not described herein again, and It is incorporated herein by reference.
It constantly works between above steps, here, it will be understood by those skilled in the art that " lasting " refers to It states each step and carries out multiple search popularization units and each search according to the operating mode requirement of setting or real-time adjustment respectively Promote unit corresponding to Extended Results information acquisition, search promote unit screening, depending on map generalization with offer, preferably push away Determining for wide unit and determining etc. for optimization information, until promote equipment stop obtaining it is opposite with search sequence input by user The initial search result answered.
In step s5 ', equipment is promoted according to scheduled screening rule, based on the Extended Results information, to described more A search promotes unit and carries out Screening Treatment, and unit is promoted with the multiple search after being screened.Specifically, in step In s5 ', promote equipment be based on the Extended Results information, to it is the multiple search promote unit according to scheduled screening rule into Row Screening Treatment, here, the screening rule includes but not limited to standard, two eight treating observances according to colleague's mean value, client of the same trade Then, the combination of the single or multiple modes such as Keyword Density, unit mean value is divided or is screened, so as to the institute after being screened It states multiple search and promotes unit.For example, pre-defined rule is the standard according to client of the same trade, the Extended Results information is carried out It divides, in step s5 ', promotes standard of the equipment according to client of the same trade, to the Extended Results information according to such as consumption water The modes such as flat, territorial scope are divided and are screened, and the Extended Results information according to the division and after screening, and are obtained Unit is promoted in the corresponding multiple search of Extended Results information.
In step s2 ', the Extended Results information that equipment promotes unit according to described search is promoted, after generating the screening Multiple search promote unit corresponding to view, to be supplied to the popularization user.Specifically, in step s2 ', popularization is set Unit is promoted in the multiple search that standby obtaining step s5 ' is screened and corresponding described search promotes the popularization of unit Result information is carried out by promoting unit and each Extended Results information promoted corresponding to unit of searching for the multiple search Visualization processing, wherein, the visualization processing includes but not limited to the following steps：Obtain it is the multiple search promote unit and The Extended Results information corresponding to unit is promoted in each search, and described search is promoted unit and the Extended Results information converts For the element in view, the element in the view include but not limited to node, while, degree, node or while set, coordinate information Deng, described search is promoted into unit and is integrated with the interior element that attempts that the Extended Results information is converted to, formation institute View is stated, wherein, the view includes but not limited to two dimension view, 3-D view or multidimensional view, so as to be supplied to described push away Wide user.
Preferably, in step s2 ', the Extended Results information of unit can also be promoted according to described search by promoting equipment, Unit is promoted to the multiple search and carries out clustering processing, unit cluster is promoted to obtain one or more；It generates one Or multiple views promoted corresponding to unit cluster, to be supplied to the popularization user.Specifically, described search promotes unit Extended Results information carries different Extended Results information characteristics, such as the level of consumption, territorial scope, trade classification, in step In s5 ', equipment is promoted according to the Extended Results information characteristics, according to the mode classification of system default or point of user setting Class mode promotes unit to the multiple search and carries out clustering processing, such as user setting territorial scope is used as to Extended Results The mode that information is clustered then promotes equipment and classifies according to different territorial scopes to the Extended Results information, will Belong to the Extended Results information in same territorial scope as a cluster, clustered with obtaining one or more units of promoting； In step s2 ', promote equipment according to obtained it is one or more promote units cluster, as by different clusterings to different Same cluster is clustered corresponding regarding by region Figure, the popularization user is supplied to by the view.
It is obvious to a person skilled in the art that the present invention is not limited to the details of above-mentioned exemplary embodiment, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power Profit requirement rather than above description limit, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims Variation includes within the present invention.Any reference numeral in claim should not be considered as to the involved claim of limitation.This Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in device claim is multiple Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade words are used for table Show title, and do not represent any particular order.

Claims (20)

1. it is a kind of it is computer implemented for determine search promote unit optimization information method, wherein, this method including with Lower step：
A acquisitions are supplied to the multiple search popularization unit for promoting user and each search for the Extended Results promoted corresponding to unit Information；
B promotes the Extended Results information of unit according to described search, generates the view corresponding to the multiple search popularization unit, To be supplied to the popularization user；
C obtains the selection operation promoted user and performed in the view, to determine the popularization user the multiple The preferred popularization unit selected in unit is promoted in search；
D is determined and the preferred popularization corresponding optimization information of unit.
2. according to the method described in claim 1, wherein, the step a includes：
According to the user related information for promoting user, unit is promoted in the multiple search of acquisition and each search popularization is single Extended Results information corresponding to member；
Wherein, the user related information includes following at least any one：
It is described to promote the preset popularization relevant information of user；
The popularization selected promotion effect dimensional information of user；
Unit is promoted in the selected search of popularization user.
3. according to the method described in claim 2, wherein, the user related information includes described promoting that user is preset to push away Wide relevant information；
Wherein, the step a includes：
According to the popularization relevant information, matching inquiry is carried out in cell library is promoted in search, it is related to the popularization to obtain Unit is promoted in the multiple search of information match；
Obtain the Extended Results information corresponding to described search popularization unit.
4. according to the method in any one of claims 1 to 3, wherein, this method further includes：
According to scheduled screening rule, based on the Extended Results information, unit is promoted to the multiple search and is carried out at screening Reason promotes unit with the multiple search after being screened；
Wherein, the step b includes：
The Extended Results information of unit is promoted according to described search, it is right to generate the popularization unit of multiple search after screening institute The view answered, to be supplied to the popularization user.
5. according to the method in any one of claims 1 to 3, wherein, the step b includes：
The Extended Results information of unit is promoted according to described search, promoting unit to the multiple search carries out clustering processing, with One or more units of promoting are obtained to cluster；
Generation is one or more of to promote the corresponding view of unit cluster, to be supplied to the popularization user.
6. according to the method in any one of claims 1 to 3, wherein, the step d includes：
According to the Extended Results information corresponding to the preferred popularization unit, determine corresponding with the preferred popularization unit Optimize information.
7. according to the method described in claim 6, wherein, this method further includes：
The popularization user is obtained to the preferred moving operation for promoting unit, to determine the preferred mesh for promoting unit Cursor position information；
Wherein, the step d includes：
According to the Extended Results information corresponding to the preferred popularization unit, and with reference to corresponding to the target position information Extended Results information determines and the preferred popularization corresponding optimization information of unit.
8. according to the method in any one of claims 1 to 3, wherein, this method further includes：
According to the scheduled view criteria for classifying, the view is divided into multiple view areas；
Wherein, the step d includes：
According to it is described it is preferred promote location information of the unit in the view, and combine the multiple view area, determine with The preferred popularization corresponding optimization information of unit.
9. according to the method described in claim 8, wherein, this method further includes：
The popularization user is obtained to the preferred moving operation for promoting unit, to determine the preferred mesh for promoting unit Cursor position information；
Wherein, the step d includes：
According to the preferred location information for promoting unit in the view and the target position information, and with reference to described Multiple view areas determine and the preferred popularization corresponding optimization information of unit.
10. according to the method in any one of claims 1 to 3, wherein, the optimization information includes following at least any ：
The adjustment preferred popularization cell attribute for promoting unit；
Improve the preferred corresponding Website quality or web page correlation for promoting unit；
Increase or adjust the preferred same class keywords and/or negative keyword for promoting unit；
Increase the preferred negative IP promoted corresponding to unit；
The monitoring preferred popularization unit, for follow-up optimization processing.
11. it is a kind of for determining that the popularization equipment of the optimization information of unit is promoted in search, wherein, which includes：
Acquisition device, the multiple search popularization unit for promoting user is supplied to for acquisition and each search popularization unit institute is right The Extended Results information answered；
View generation device for promoting the Extended Results information of unit according to described search, generates the multiple search and promotes View corresponding to unit, to be supplied to the popularization user；
Unit determining device, for obtaining the selection operation that the popularization user performs in the view, to determine described push away Wide user promotes the preferred popularization unit selected in unit in the multiple search；
Optimize information determining means, for determining and the preferred popularization corresponding optimization information of unit.
12. popularization equipment according to claim 11, wherein, the acquisition device is used for：
According to the user related information for promoting user, unit is promoted in the multiple search of acquisition and each search popularization is single Extended Results information corresponding to member；
Wherein, the user related information includes following at least any one：
It is described to promote the preset popularization relevant information of user；
The popularization selected promotion effect dimensional information of user；
Unit is promoted in the selected search of popularization user.
13. popularization equipment according to claim 12, wherein, it is pre- that the user related information includes the popularization user institute The popularization relevant information put；
Wherein, the acquisition device is used for：
According to the popularization relevant information, matching inquiry is carried out in cell library is promoted in search, it is related to the popularization to obtain Unit is promoted in the multiple search of information match；
Obtain the Extended Results information corresponding to described search popularization unit.
14. the popularization equipment according to any one of claim 11 to 13, wherein, which further includes：
Screening plant, for according to scheduled screening rule, based on the Extended Results information, being promoted to the multiple search single Member carries out Screening Treatment, and unit is promoted with the multiple search after being screened；
Wherein, the view generation device is used for：
The Extended Results information of unit is promoted according to described search, it is right to generate the popularization unit of multiple search after screening institute The view answered, to be supplied to the popularization user.
15. the popularization equipment according to any one of claim 11 to 13, wherein, the view generation device is used for：
The Extended Results information of unit is promoted according to described search, promoting unit to the multiple search carries out clustering processing, with One or more units of promoting are obtained to cluster；
Generation is one or more of to promote the corresponding view of unit cluster, to be supplied to the popularization user.
16. the popularization equipment according to any one of claim 11 to 13, wherein, the optimization information determining means are used In：
According to the Extended Results information corresponding to the preferred popularization unit, determine corresponding with the preferred popularization unit Optimize information.
17. popularization equipment according to claim 16, wherein, which further includes：
First object position acquisition device, for obtaining moving operation of the popularization user to the preferred popularization unit, with Determine the preferred target position information for promoting unit；
Wherein, the optimization information determining means are used for：
According to the Extended Results information corresponding to the preferred popularization unit, and with reference to corresponding to the target position information Extended Results information determines and the preferred popularization corresponding optimization information of unit.
18. the popularization equipment according to any one of claim 11 to 13, wherein, which further includes：
Region division device, for according to the scheduled view criteria for classifying, the view to be divided into multiple view areas；
Wherein, the optimization information determining means are used for：
According to it is described it is preferred promote location information of the unit in the view, and combine the multiple view area, determine with The preferred popularization corresponding optimization information of unit.
19. popularization equipment according to claim 18, wherein, which further includes：
Second target location acquisition device, for obtaining moving operation of the popularization user to the preferred popularization unit, with Determine the preferred target position information for promoting unit；
Wherein, the optimization information determining means are used for：
According to the preferred location information for promoting unit in the view and the target position information, and with reference to described Multiple view areas determine and the preferred popularization corresponding optimization information of unit.
20. the popularization equipment according to any one of claim 11 to 13, wherein, the optimization information include it is following at least Any one：
The adjustment preferred popularization cell attribute for promoting unit；
Improve the preferred corresponding Website quality or web page correlation for promoting unit；
Increase or adjust the preferred same class keywords and/or negative keyword for promoting unit；
Increase the preferred negative IP promoted corresponding to unit；
The monitoring preferred popularization unit, for follow-up optimization processing.
CN201210185442.9A 2012-06-06 2012-06-06 A kind of method and apparatus for the optimization information that unit is promoted for determining search Active CN103473233B (en)

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