CN103473233A

CN103473233A - Method and device for determining optimization information of search promotion units

Info

Publication number: CN103473233A
Application number: CN2012101854429A
Authority: CN
Inventors: 李永恒; 钟淑仪; 苏亮; 李刚; 顾勇镛; 周寰; 陶亚平
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2012-06-06
Filing date: 2012-06-06
Publication date: 2013-12-25
Anticipated expiration: 2032-06-06
Also published as: CN103473233B

Abstract

The purpose of the invention is to provide a method and a device for determining optimization information of search promotion units. A plurality of search promotion units to be provided for a promotion user and corresponding promotion result information thereof are obtained by a computer device; according to the promotion result information, views corresponding to the search promotion units are generated and provided for the promotion user; the selection operation executed in the views by the promotion user is obtained in order to determine an optimal promotion unit; and optimization information corresponding to the optimal promotion unit is determined. Compared with the prior art, the invention supports the optimization of promotion units by visually displaying a plurality of search promotion units and promotion result information thereof and selecting optimal promotion units for promotion users to determine optimization information, thus increasing the efficiency of information promotion and information acquisition and thereby increasing the processing resource utilization rate of promotion equipment and the screen resource utilization rate of user equipment.

Description

A kind of for determining the method and apparatus of searching for the optimization information of promoting unit

Technical field

The present invention relates to network promotion field, relate in particular to a kind of for determining the technology of searching for the optimization information of promoting unit.

Background technology

Current, along with the development of Internet technology and internet, applications to user learning, work and the infiltration of living, the network promotion, via network, promotion message is presented to the corresponding network user, because its outstanding information popularization efficiency, information acquisition efficiency and resource utilization has been subject to more and more promoting user and the network user's favor and attention.Typically, when the network user inputs certain search sequence and carries out web search, search engine not only provides conventional Search Results, the promotion message also this web search adapted offers this network user, for example by utilizing this search sequence to carry out matching inquiry in the promotion message database, obtain corresponding promotion message, should (etc.) promotion message presents to this network user.

Compare conventional information propelling movement mode in view of the network promotion and have many technical advantages, such as higher information popularization efficiency and information acquisition efficiency etc., promote the common hope of user and can optimize its popularization unit, to take full advantage of these technical advantages.Yet owing to actual, apply the middle network user and vary, and it is also very numerous to affect the factor of information popularization efficiency, therefore, optimizes and promote unit and have much challenge to improve information popularization efficiency.Especially, when promoting the promotion message that the user comprises of a great variety, enormous amount, this makes the optimization of promoting unit become more complicated and difficult.

Summary of the invention

The purpose of this invention is to provide a kind of for determining the method and apparatus of searching for the optimization information of promoting unit.

According to an aspect of the present invention, provide a kind of computer implemented for determining the method for searching for the optimization information of promoting unit, the method comprises the following steps:

A obtains a plurality of search popularization unit and each search to promoting the user to be supplied and promotes the corresponding Extended Results information in unit;

B promotes the Extended Results information of unit according to described search, generate described a plurality of search and promote the corresponding view in unit, to offer described popularization user;

C obtains the selection operation that described popularization user carries out in described view, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search;

D determines the optimization information corresponding with described preferred popularization unit.

According to a further aspect in the invention, also provide a kind of for determining the popularization equipment of searching for the optimization information of promoting unit, this equipment comprises:

Deriving means, promote the corresponding Extended Results information in unit for obtaining a plurality of search popularization unit and each search to promoting the user to be supplied;

The view generation device, for promote the Extended Results information of unit according to described search, generate described a plurality of search and promote the corresponding view in unit, to offer described popularization user;

Device is determined in unit, and the selection operation of carrying out at described view for obtaining described popularization user, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search;

Optimization information is determined device, for determining the optimization information corresponding with described preferred popularization unit.

Compared with prior art, the present invention is by visual a plurality of search popularization unit and the Extended Results information thereof of representing, and determine optimization information for promoting user-selected preferred popularization unit, supported to promote the optimization of unit, thereby improve information popularization efficiency and information acquisition efficiency, and then also correspondingly improved and promoted the processing resource utilization of equipment and the source of screen utilization factor of subscriber equipment.And, the present invention can also promote unit to a plurality of search according to predetermined screening rule and be screened, and the search after screening is promoted to unit and visually present to the popularization user, improved the specific aim of determined optimization information, improve further information popularization efficiency and information acquisition efficiency.Further, the present invention can also be by visualization view being divided into to some view area, and divide to determine optimization information in conjunction with such view, not only improved the execution efficiency of system, also further promoted the user to promoting the optimization efficiency of unit, and have conveniently, the advantage such as directly perceived.

The accompanying drawing explanation

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates a kind of popularization equipment schematic diagram of promoting the optimization information of unit for definite search according to one aspect of the invention;

Fig. 2 illustrates a kind of popularization equipment schematic diagram of promoting the optimization information of unit for definite search in accordance with a preferred embodiment of the present invention;

Fig. 3 illustrates the method flow diagram of a kind of optimization information for definite search popularization unit realized by popularization equipment according to a further aspect of the present invention;

Fig. 4 illustrates the method flow diagram of a kind of optimization information for definite search popularization unit realized by popularization equipment in accordance with a preferred embodiment of the present invention.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 illustrates a kind of popularization equipment schematic diagram of promoting the optimization information of unit for definite search according to one aspect of the invention; Wherein, this popularization equipment comprises that deriving means 11, view generation device 12, unit determine that device 13, optimization information determines device 14.Particularly, deriving means 11 obtains a plurality of search popularization unit and each search to promoting the user to be supplied and promotes the corresponding Extended Results information in unit; View generation device 12 is promoted the Extended Results information of unit according to described search, generate described a plurality of search and promote the corresponding view in unit, to offer described popularization user; Unit determines that device 13 obtains the selection operation that described popularization user carries out in described view, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search; Optimization information is determined the definite optimization information corresponding with described preferred popularization unit of device 14.At this, popularization equipment include but not limited to the network equipment, subscriber equipment or the network equipment with subscriber equipment by the mutually integrated equipment formed of network.Wherein, the described network equipment its include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer be comprised of the loosely-coupled computing machine collection of a group.It includes but not limited to described subscriber equipment anyly can carry out with the user electronic product of man-machine interaction, such as computing machine, smart mobile phone, PDA, game machine or IPTV etc. by keyboard, telepilot, touch pad or voice-operated device.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (Ad Hoc network) etc.Those skilled in the art will be understood that other popularization equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this at this with way of reference.

Between above-mentioned each device, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above-mentioned each device requires to carry out a plurality of search according to the mode of operation of setting or adjust in real time respectively and promotes generation that unit and each search promote the obtaining of the corresponding Extended Results information in unit, view and provide, preferably promote determining of unit and determining etc. of the information of optimization, until popularization equipment stops obtaining the initial search result corresponding with the search sequence of user's input.

Wherein, deriving means 11 obtains a plurality of search popularization unit and each search to promoting the user to be supplied and promotes the corresponding Extended Results information in unit.Particularly, deriving means 11 passes through based on various communication protocol, carry out alternately with other equipment that can provide described a plurality of search to promote unit and each corresponding Extended Results information in search popularization unit, to obtain a plurality of search to the popularization user to be supplied, promote unit and each corresponding Extended Results information in search popularization unit.Wherein, described search is promoted unit and is included but not limited to promote keyword (including but not limited to that the user has used or/and the user is untapped), promotion message, popularization plan, popularization structure (as the foundation popularization plan, promote the level that keyword etc. carries out divide), monitoring file (as the user is used for monitoring the virtual account that focussing search is promoted unit, thereby being convenient to search and observe the effect etc. that unit is promoted in search), promotes the user or promote account etc.; Described Extended Results information includes but not limited to that described search promotes the Extended Results information of unit in described popularization user, or promotes according to described search the ensemble average Extended Results information that unit generates in the promotion effect in industry for example; Simultaneously, described Extended Results information includes but not limited to the combination of following one or more dimensions: the attribute of represent, unit itself being promoted in click, consumption, conversion, described search, investigation period etc., at this, described search is promoted the attribute of unit itself as quality degree, match pattern, popularization URL, bid etc.For example, take and promote key word as search popularization unit, and will promote the two dimension combination " consume-represent " of key word in described popularization user and promote the corresponding Extended Results information in unit as each search to be supplied, deriving means 11 obtains popularization key word in the described popularization user consumption statistical information within certain period (default or the user is adjustable) and represents statistical information.It will be understood by those skilled in the art that unit is promoted in above-mentioned search or search is promoted the corresponding Extended Results information in unit only for giving an example; other search existing or that may occur are from now on promoted unit or search and are promoted the corresponding Extended Results information in unit as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.At this, " communication protocol " comprises the transportation protocol of compunication, as TCP/IP, UDP, FTP, ICMP, NetBEUI etc., also comprise other form communications that are present in computing machine, for example the message transmission protocol between distinct program or computing machine disparate modules in the communication between the object of object based programming the inside or operating system simultaneously.

Preferably, described deriving means 11 can also, according to described popularization user's user related information, obtain described a plurality of search and promote unit and each corresponding Extended Results information in search popularization unit.Particularly, deriving means 11 obtains described popularization user's user related information, and wherein, described user related information comprises following at least any one:

The preset popularization relevant information of-described popularization user, wherein, described popularization relevant information includes but not limited to promote industry, promotes region, promotes the period etc.;

The promotion effect dimensional information that-described popularization is user-selected, wherein, described promotion effect dimensional information includes but not limited to the combination of following one or more dimensions: the attribute of represent, unit itself being promoted in click, consumption, conversion, described search, investigation period etc.;

Unit is promoted in the user-selected search of-described popularization, wherein, described search is promoted unit and is included but not limited to promote keyword (including but not limited to that the user has used or/and the user is untapped), intention, popularization plan, popularization structure (as the foundation popularization plan, promote the level that keyword etc. carries out divide), monitoring file (as the user is used for monitoring the virtual account that focussing search is promoted unit, thereby being convenient to search and observe the effect etc. that unit is promoted in search), promotes client or promoted account etc.

Deriving means 11, according to described popularization user's user related information, obtains described a plurality of search and promotes unit and each corresponding Extended Results information in search popularization unit.For example, promoting the preset popularization relevant information of user is medicine trade, select " clicking-consumption " two dimension combination as the promotion effect dimensional information, select intention to promote unit as search, deriving means 11 is according to described popularization user's user related information, obtains intention and in the two-dimentional Extended Results information of medicine trade+" clicking-consumption ".

More preferably, when described user related information comprises the preset popularization relevant information of described popularization user, described deriving means 11 can also be according to described popularization relevant information, promote in cell library and carry out matching inquiry in search, to obtain the described a plurality of search that are complementary with described popularization relevant information, promote unit; Obtain described search and promote the corresponding Extended Results information in unit.Particularly, deriving means 11 obtains described popularization user's user related information, when described user related information comprises the preset popularization relevant information of described popularization user, wherein, the preset popularization relevant information of described popularization user includes but not limited to promote industry, promote region, promote the period etc., described deriving means 11 is according to described popularization relevant information, promote in cell library and carry out matching inquiry in search, wherein, described matching inquiry includes but not limited to the keyword match inquiry, the time match inquiry, independent utility or the integrated application of the inquiry modes such as classification matching inquiry, thereby obtain the described a plurality of search that are complementary with described popularization relevant information and promote unit, according to described lock, unit is promoted in a search, and described deriving means 11 obtains described search and promotes the corresponding Extended Results information in unit.Wherein, the relational database that cell library includes but not limited to store or to manage search popularization unit, memory storage, harddisk memory etc. are promoted in search.

View generation device 12 is promoted the Extended Results information of unit according to described search, generate described a plurality of search and promote the corresponding view in unit, to offer described popularization user.Particularly, view generation device 12 gets deriving means 11 and obtains a plurality of search popularization unit and each the corresponding Extended Results information in search popularization unit to promoting the user to be supplied, and by described a plurality of search popularization unit and each corresponding Extended Results information in search popularization unit are carried out to visualization processing, wherein, described visualization processing includes but not limited to the following step: obtain described a plurality of search and promote unit and each corresponding Extended Results information in search popularization unit, described search popularization unit and described Extended Results information are converted into to the element in view, element in described view includes but not limited to node, limit, degree, the set on node or limit, coordinate information etc., described search is promoted to unit to be integrated with the interior element of attempting that described Extended Results information changes into, form described view, wherein, described view includes but not limited to two dimension view, 3-D view or multidimensional view, thereby offer described popularization user.For example, it is key word that deriving means 11 gets search popularization unit, the Extended Results information of described key word comprises and represents-consume two-dimensional signal, view generation device 12 is using described key word as point, to represent-consume two-dimensional signal respectively as the transverse and longitudinal coordinate, the point corresponding with the described key word of the value representation of transverse and longitudinal coordinate be in the two-dimentional promotion effect that represents-consume, thereby represented in view, and offer described popularization user.It will be understood by those skilled in the art that the above-mentioned Extended Results information of promoting unit according to described search; generate described a plurality of search and promote the mode of the corresponding view in unit only for giving an example; the Extended Results information according to described search popularization unit that other are existing or may occur from now on; generate mode that described a plurality of search promote the corresponding view in unit as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.

Unit determines that device 13 obtains the selection operation that described popularization user carries out in described view, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search.Particularly, described popularization user is in subscriber equipment or other can represent the equipment of described view, element in described view is selected to operation, wherein, the mode of described selection operation includes but not limited to the circle choosing, pull or whole zone is selected etc., unit determines that device 13 passes through based on various communication protocol (Communications Protocol), the transportation protocol that refers to compunication in this " communication protocol ", as: TCP/IP, UDP, FTP, ICMP, NetBEUI etc., also comprise other form communications that are present in computing machine simultaneously, for example: the message transmission protocol in the communication between the object of object based programming the inside or operating system between distinct program or computing machine disparate modules, with other selections operations that can provide described popularization user to carry out in described view equipment carry out the selection operation of carrying out in described view to obtain described popularization user alternately, thereby determine the preferred popularization unit that described popularization user selects in unit is promoted in described a plurality of search.At this, described preferred popularization unit includes but not limited to the one or more combination in following: independently preferably promote unit, independently promote arbitrarily unit, preferably promote the combination of unit combination, any popularization unit.

Optimization information is determined the definite optimization information corresponding with described preferred popularization unit of device 14.Particularly, optimization information determines that device 14 acquiring units determine the preferred popularization unit that the determined described popularization user of device 13 selects in unit is promoted in described a plurality of search, the mode such as mated by the optimization information by described preferred popularization unit and described optimization information bank, determined the optimization information corresponding with described preferred popularization unit.

Preferably, described optimization information comprises following at least any one:

-adjust the popularization cell attribute of described preferred popularization unit, as promoted region and/or popularization period, advertisement form, match pattern, bid information, plan or account budget, promoting the quality degree of URL, intention, extension programme etc.;

-improve corresponding website quality or the web page correlation of described preferred popularization unit, as changed website design, increase web site contents, increase web site contents and described preferred popularization unit relevance etc.;

-increase or adjust same class keywords and/or the negative keyword of described preferred popularization unit, wherein, described same class keywords includes but not limited to the keyword with same region, described preferred popularization unit, the same industry, or the user is easy to the keyword of associating from described preferred popularization unit, or the approximate keyword that causes due to input error of user etc.; Described negative keyword is that the user can't arrive the Search Results irrelevant with described negative keyword by described negative keyword search, thereby to avoid weak, the even negative popularization scene of promotion effect;

-increasing the corresponding negative IP in described preferred popularization unit, described negative IP is that described IP section user can't see user advertising;

-monitor described preferred popularization unit, for example, by lasting, described preferred popularization unit is monitored, obtain and the more relevant information in described preferred popularization unit, thereby further determine optimization information.

Preferably, optimization information determines that device 14 can also be according to the corresponding Extended Results information in described preferred popularization unit, definite optimization information corresponding with described preferred popularization unit.Particularly, optimization information determines that device 14 obtains the corresponding Extended Results information in described preferred popularization unit, according to described Extended Results information, the mode such as mated by the optimization information by described preferred Extended Results information and described optimization information bank, determined the optimization information corresponding with described preferred popularization unit.Wherein, described optimization information comprises following at least any one:

More preferably, this popularization equipment also comprises first object position acquisition device (not shown), wherein, first object position acquisition device obtains the move operation of described popularization user to described preferred popularization unit, to determine the target position information of described preferred popularization unit; Described optimization information determines that device 14 can also be according to the corresponding Extended Results information in described preferred popularization unit, and, in conjunction with the corresponding Extended Results information of described target position information, determines the optimization information corresponding with described preferred popularization unit.Particularly, first object position acquisition device is by invoke user equipment or other application programming interfaces (API) that can provide the equipment of described move operation to provide, or the communication mode of other agreements such as http, https, with the user, carry out alternately, obtain the user by as clicked or/and the modes such as driving style to as described in the move operation of preferred popularization unit, wherein, the described mode that clicks adopts two step selection modes as the user, the first step clicks described preferred popularization unit, and second step clicks the target location of described preferred popularization unit; Described driving style comprises as modes such as mouse drag or touch screen move, the position that will finish as drag operation as described in the target location etc. of preferred popularization unit, thereby determine the target position information of described preferred popularization unit.Wherein, described optimization information determines that device 14 can also be according to the corresponding Extended Results information in described preferred popularization unit, and in conjunction with the corresponding Extended Results information of described target position information, as using as described in the corresponding Extended Results information of target position information as the search promotion effect optimization aim, the corresponding Extended Results information in described preferred popularization unit and described optimization aim are compared, determine the optimization information corresponding with described preferred popularization unit.

Preferably, described popularization equipment also comprises zone division device (not shown), and wherein, device is divided according to the predetermined view criteria for classifying in zone, and described view is divided into to a plurality of view area; Described optimization information determines that device 14 can also be according to the positional information of described preferred popularization unit in described view, and, in conjunction with described a plurality of view area, determines the optimization information corresponding with described preferred popularization unit.Particularly, device is divided according to system default setting or the view criteria for classifying of user's predetermined set in zone, as promotion effect according to different etc., described view is divided into to a plurality of view area, wherein, described view area comprises following at least any one: one dimension zone, 2 dimensional region, multidimensional region, and simultaneously can be according to different preferred popularization unit informations, utilize differently from ways of presentation such as shape, color, areas, distinguish the standard of different dimensions; Described optimization information determines that device 14 is according to the positional information of described preferred popularization unit in described view, and in conjunction with described a plurality of view area, as to as described in the global feature of a plurality of view area analyzed, thereby determine the optimization information corresponding with described preferred popularization unit.

More preferably, described popularization equipment also comprises the second target location deriving means (not shown), wherein, the second target location deriving means obtains the move operation of described popularization user to described preferred popularization unit, to determine the target position information of described preferred popularization unit; Described optimization information determine device 14 can also be according to described preferred popularization unit positional information and the described target position information in described view, and, in conjunction with described a plurality of view area, determine the optimization information corresponding with described preferred popularization unit.Particularly, those skilled in the art will be understood that the implementation of the second target location deriving means except the difference of view ways of presentation is identical with first object position acquisition device or substantially similar, therefore for simplicity, repeat no more, only be contained in by reference this.At this, described optimization information determine device 14 can also be according to described preferred popularization unit positional information and the described target position information in described view, as using as described in preferred popularization unit as described in positional information representing as current promotion effect in view, representing using described target position information as the expection promotion effect, and in conjunction with described a plurality of view area, as using as described in a plurality of view area represent storehouse or preferred Promotion Strategy storehouse as different whole promotion effects, determine the optimization information corresponding with described preferred popularization unit.

Fig. 2 illustrates a kind of popularization equipment schematic diagram of promoting the optimization information of unit for definite search in accordance with a preferred embodiment of the present invention; Wherein, this popularization equipment comprises that deriving means 11 ', screening plant 15 ', view generation device 12 ', unit determine that device 13 ', optimization information determines device 14 '.Particularly, deriving means 11 ' obtains a plurality of search popularization unit and each search to promoting the user to be supplied and promotes the corresponding Extended Results information in unit; Screening plant 15 ', according to predetermined screening rule, based on described Extended Results information, is promoted unit to described a plurality of search and is carried out Screening Treatment, with the described a plurality of search that obtain after screening, promotes unit; View generation device 12 ' is promoted the Extended Results information of unit according to described search, the corresponding view in unit is promoted in a plurality of search that generate after described screening, to offer described popularization user; Unit determines that device 13 ' obtains the selection operation that described popularization user carries out in described view, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search; Optimization information is determined the definite optimization information corresponding with described preferred popularization unit of device 14 '.Wherein, the deriving means 11 ' in popularization equipment, unit determine that device 13 ', optimization information determines device 14 ', identical with corresponding intrument shown in Fig. 1 or basic identical respectively, so locate to repeat no more, and mode by reference is contained in this.

Between above-mentioned each device, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above-mentioned each device requires to carry out a plurality of search according to the mode of operation of setting or adjust in real time respectively and promotes the generation of obtaining, searching for the screening of promoting unit, view that unit and each search promote the corresponding Extended Results information in unit and provide, preferably promote determining of unit and determining etc. of the information of optimization, until popularization equipment stops obtaining the initial search result corresponding with the search sequence of user's input.

Screening plant 15 ', according to predetermined screening rule, based on described Extended Results information, is promoted unit to described a plurality of search and is carried out Screening Treatment, with the described a plurality of search that obtain after screening, promotes unit.Particularly, screening plant 15 ' is based on described Extended Results information, described a plurality of search are promoted to unit and according to predetermined screening rule, carry out Screening Treatment, at this, described screening rule includes but not limited to be divided or screen according to the combination of the single or multiple modes such as colleague's average, client's of the same trade standard, sixteen rules, Keyword Density, unit average, thereby unit is promoted in the described a plurality of search that obtain after screening.For example, pre-defined rule is the standard according to client of the same trade, described Extended Results information is divided, screening plant 15 ' is according to client's of the same trade standard, to described Extended Results information according to as modes such as the level of consumption, territorial scopes, being divided and screen, and, according to the described Extended Results information after described division screening, obtain the corresponding a plurality of search of described Extended Results information and promote unit.

View generation device 12 ' is promoted the Extended Results information of unit according to described search, the corresponding view in unit is promoted in a plurality of search that generate after described screening, to offer described popularization user.Particularly, view generation device 12 ' obtains screening plant 15 ' and screens the Extended Results information that unit and corresponding described search popularization unit are promoted in the described a plurality of search that obtain, by described a plurality of search popularization unit and each corresponding Extended Results information in search popularization unit are carried out to visualization processing, wherein, described visualization processing includes but not limited to the following step: obtain described a plurality of search and promote unit and each corresponding Extended Results information in search popularization unit, described search popularization unit and described Extended Results information are converted into to the element in view, element in described view includes but not limited to node, limit, degree, the set on node or limit, coordinate information etc., described search is promoted to unit to be integrated with the interior element of attempting that described Extended Results information changes into, form described view, wherein, described view includes but not limited to two dimension view, 3-D view or multidimensional view, thereby offer described popularization user.

Preferably, view generation device 12 ' can also be promoted according to described search the Extended Results information of unit, described a plurality of search is promoted to unit and carry out clustering processing, to obtain one or more popularizations unit cluster; Generate the corresponding view of described one or more popularizations unit cluster, to offer described popularization user.Particularly, described search is promoted the Extended Results information of unit with different Extended Results information characteristics, as the level of consumption, territorial scope, trade classification etc., view generation device 12 ' is according to described Extended Results information characteristics, according to the mode classification of system default or the mode classification of user's setting, described a plurality of search are promoted to unit and carry out clustering processing, for example the user arranges territorial scope as Extended Results information being carried out to the mode of cluster, view generation device 12 ' is classified to described Extended Results information according to different territorial scopes, to belong to the interior Extended Results information of same territorial scope as a cluster, to obtain one or more popularizations unit cluster, view generation device 12 ' is according to obtained one or more popularizations unit cluster, as by different clusterings to different zones or using same cluster as the mode such as bunch, generate and the corresponding view of described one or more popularizations unit cluster, described view is offered to described popularization user.

Fig. 3 illustrates the method flow diagram of a kind of optimization information for definite search popularization unit realized by popularization equipment according to a further aspect of the present invention; Particularly, popularization equipment, in step s1, obtains a plurality of search popularization unit and each search to promoting the user to be supplied and promotes the corresponding Extended Results information in unit; In step s2, promote the Extended Results information of unit according to described search, generate described a plurality of search and promote the corresponding view in unit, to offer described popularization user; In step s3, obtain the selection operation that described popularization user carries out in described view, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search; In step s4, determine the optimization information corresponding with described preferred popularization unit.At this, popularization equipment include but not limited to the network equipment, subscriber equipment or the network equipment with subscriber equipment by the mutually integrated equipment formed of network.Wherein, the described network equipment its include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer be comprised of the loosely-coupled computing machine collection of a group.It includes but not limited to described subscriber equipment anyly can carry out with the user electronic product of man-machine interaction, such as computing machine, smart mobile phone, PDA, game machine or IPTV etc. by keyboard, telepilot, touch pad or voice-operated device.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (AdHoc network) etc.Those skilled in the art will be understood that other popularization equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this at this with way of reference.

Between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above steps requires to carry out a plurality of search according to the mode of operation of setting or adjust in real time respectively and promotes generation that unit and each search promote the obtaining of the corresponding Extended Results information in unit, view and provide, preferably promote determining of unit and determining etc. of the information of optimization, until popularization equipment stops obtaining the initial search result corresponding with the search sequence of user's input.

Wherein, in step s1, popularization equipment obtains a plurality of search popularization unit and each search to promoting the user to be supplied and promotes the corresponding Extended Results information in unit.Particularly, in step s1, popularization equipment passes through based on various communication protocol, carry out alternately with other equipment that can provide described a plurality of search to promote unit and each corresponding Extended Results information in search popularization unit, to obtain a plurality of search to the popularization user to be supplied, promote unit and each corresponding Extended Results information in search popularization unit.Wherein, described search is promoted unit and is included but not limited to promote keyword (including but not limited to that the user has used or/and the user is untapped), promotion message, popularization plan, popularization structure (as the foundation popularization plan, promote the level that keyword etc. carries out divide), monitoring file (as the user is used for monitoring the virtual account that focussing search is promoted unit, thereby being convenient to search and observe the effect etc. that unit is promoted in search), promotes the user or promote account etc.; Described Extended Results information includes but not limited to that described search promotes the Extended Results information of unit in described popularization user, or promotes according to described search the ensemble average Extended Results information that unit generates in the promotion effect in industry for example; Simultaneously, described Extended Results information includes but not limited to the combination of following one or more dimensions: the attribute of represent, unit itself being promoted in click, consumption, conversion, described search, investigation period etc., at this, described search is promoted the attribute of unit itself as quality degree, match pattern, popularization URL, bid etc.For example, take and promote key word as search popularization unit, and will promote the two dimension combination " consume-represent " of key word in described popularization user and promote the corresponding Extended Results information in unit as each search to be supplied, popularization equipment obtains popularization key word in the described popularization user consumption statistical information within certain period (default or the user is adjustable) and represents statistical information.It will be understood by those skilled in the art that unit is promoted in above-mentioned search or search is promoted the corresponding Extended Results information in unit only for giving an example; other search existing or that may occur are from now on promoted unit or search and are promoted the corresponding Extended Results information in unit as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.At this, " communication protocol " comprises the transportation protocol of compunication, as TCP/IP, UDP, FTP, ICMP, NetBEUI etc., also comprise other form communications that are present in computing machine, for example the message transmission protocol between distinct program or computing machine disparate modules in the communication between the object of object based programming the inside or operating system simultaneously.

Preferably, in step s1, popularization equipment can also, according to described popularization user's user related information, obtain described a plurality of search and promote unit and each corresponding Extended Results information in search popularization unit.Particularly, in step s1, popularization equipment obtains described popularization user's user related information, and wherein, described user related information comprises following at least any one:

Unit is promoted in the user-selected search of-described popularization, wherein, described search is promoted unit and is included but not limited to promote keyword (including but not limited to that the user has used or/and the user is untapped), intention, popularization plan, popularization structure (as the foundation popularization plan, promote the level that keyword etc. carries out divide), monitoring file (as the user is used for monitoring the virtual account that focussing search is promoted unit, thereby being convenient to search and observe the effect etc. that unit is promoted in search), promotes client or promoted account etc.Popularization equipment, according to described popularization user's user related information, obtains described a plurality of search and promotes unit and each corresponding Extended Results information in search popularization unit.For example, promoting the preset popularization relevant information of user is medicine trade, select " clicking-consumption " two dimension combination as the promotion effect dimensional information, select intention to promote unit as search, promote the user related information of equipment according to described popularization user, obtain intention and in the two-dimentional Extended Results information of medicine trade+" clicking-consumption ".

More preferably, when described user related information comprises the preset popularization relevant information of described popularization user, in step s1, popularization equipment can also be according to described popularization relevant information, promote in cell library and carry out matching inquiry in search, to obtain the described a plurality of search that are complementary with described popularization relevant information, promote unit; Obtain described search and promote the corresponding Extended Results information in unit.Particularly, in step s1, popularization equipment obtains described popularization user's user related information, when described user related information comprises the preset popularization relevant information of described popularization user, wherein, the preset popularization relevant information of described popularization user includes but not limited to promote industry, promote region, promote the period etc., described popularization equipment is according to described popularization relevant information, promote in cell library and carry out matching inquiry in search, wherein, described matching inquiry includes but not limited to the keyword match inquiry, the time match inquiry, independent utility or the integrated application of the inquiry modes such as classification matching inquiry, thereby obtain the described a plurality of search that are complementary with described popularization relevant information and promote unit, according to described lock, unit is promoted in a search, and described popularization equipment obtains described search and promotes the corresponding Extended Results information in unit.Wherein, the relational database that cell library includes but not limited to store or to manage search popularization unit, memory storage, harddisk memory etc. are promoted in search.

In step s2, popularization equipment is promoted the Extended Results information of unit according to described search, generates described a plurality of search and promotes the corresponding view in unit, to offer described popularization user.Particularly, in step s2, popularization equipment gets in step s1 a plurality of search popularization unit and each the corresponding Extended Results information in search popularization unit to promoting the user to be supplied of obtaining, and by described a plurality of search popularization unit and each corresponding Extended Results information in search popularization unit are carried out to visualization processing, wherein, described visualization processing includes but not limited to the following step: obtain described a plurality of search and promote unit and each corresponding Extended Results information in search popularization unit, described search popularization unit and described Extended Results information are converted into to the element in view, element in described view includes but not limited to node, limit, degree, the set on node or limit, coordinate information etc., described search is promoted to unit to be integrated with the interior element of attempting that described Extended Results information changes into, form described view, wherein, described view includes but not limited to two dimension view, 3-D view or multidimensional view, thereby offer described popularization user.For example, in step s 1, it is key word that popularization equipment gets search popularization unit, the Extended Results information of described key word comprises and represents-consume two-dimensional signal, and, in step s2, popularization equipment is using described key word as point, to represent-consume two-dimensional signal respectively as the transverse and longitudinal coordinate, the point corresponding with the described key word of the value representation of transverse and longitudinal coordinate be in the two-dimentional promotion effect that represents-consume, thereby represented in view, and offer described popularization user.It will be understood by those skilled in the art that the above-mentioned Extended Results information of promoting unit according to described search; generate described a plurality of search and promote the mode of the corresponding view in unit only for giving an example; the Extended Results information according to described search popularization unit that other are existing or may occur from now on; generate mode that described a plurality of search promote the corresponding view in unit as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.

In step s3, popularization equipment obtains the selection operation that described popularization user carries out in described view, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search.Particularly, described popularization user is in subscriber equipment or other can represent the equipment of described view, element in described view is selected to operation, wherein, the mode of described selection operation includes but not limited to the circle choosing, pull or whole zone is selected etc., in step s3, popularization equipment is by passing through based on various communication protocol (Communications Protocol), the transportation protocol that refers to compunication in this " communication protocol ", as: TCP/IP, UDP, FTP, ICMP, NetBEUI etc., also comprise other form communications that are present in computing machine simultaneously, for example: the message transmission protocol in the communication between the object of object based programming the inside or operating system between distinct program or computing machine disparate modules, with other selections operations that can provide described popularization user to carry out in described view equipment carry out the selection operation of carrying out in described view to obtain described popularization user alternately, thereby determine the preferred popularization unit that described popularization user selects in unit is promoted in described a plurality of search.At this, described preferred popularization unit includes but not limited to the one or more combination in following: independently preferably promote unit, independently promote arbitrarily unit, preferably promote the combination of unit combination, any popularization unit.

In step s4, popularization equipment is determined the optimization information corresponding with described preferred popularization unit.Particularly, in step s4, the preferred popularization unit that in popularization equipment obtaining step s3, determined described popularization user selects in unit is promoted in described a plurality of search, the mode such as mated by the optimization information by described preferred popularization unit and described optimization information bank, determined the optimization information corresponding with described preferred popularization unit.

Preferably, in step s4, popularization equipment can also, according to the corresponding Extended Results information in described preferred popularization unit, be determined the optimization information corresponding with described preferred popularization unit.Particularly, in step s4, popularization equipment obtains the corresponding Extended Results information in described preferred popularization unit, according to described Extended Results information, the mode such as mated by the optimization information by described preferred Extended Results information and described optimization information bank, determined the optimization information corresponding with described preferred popularization unit.Wherein, described optimization information comprises following at least any one:

More preferably, the method also comprises step s6 (not shown), and wherein, in step s6, popularization equipment obtains the move operation of described popularization user to described preferred popularization unit, to determine the target position information of described preferred popularization unit; In step s4, popularization equipment can also be according to the corresponding Extended Results information in described preferred popularization unit, and, in conjunction with the corresponding Extended Results information of described target position information, determine the optimization information corresponding with described preferred popularization unit.Particularly, in step s6, popularization equipment is by invoke user equipment or other application programming interfaces (API) that can provide the equipment of described move operation to provide, or the communication mode of other agreements such as http, https, with the user, carry out alternately, obtain the user by as clicked or/and the modes such as driving style to as described in the move operation of preferred popularization unit, wherein, the described mode that clicks adopts two step selection modes as the user, the first step clicks described preferred popularization unit, and second step clicks the target location of described preferred popularization unit; Described driving style comprises as modes such as mouse drag or touch screen move, the position that will finish as drag operation as described in the target location etc. of preferred popularization unit, thereby determine the target position information of described preferred popularization unit.Wherein, in step s4, popularization equipment can also be according to the corresponding Extended Results information in described preferred popularization unit, and in conjunction with the corresponding Extended Results information of described target position information, as using as described in the corresponding Extended Results information of target position information as the search promotion effect optimization aim, the corresponding Extended Results information in described preferred popularization unit and described optimization aim are compared, determine the optimization information corresponding with described preferred popularization unit.

Preferably, described popularization equipment also comprises step s7, and wherein, in step s7, popularization equipment, according to the predetermined view criteria for classifying, is divided into a plurality of view area by described view; In step s4, popularization equipment can also be according to the positional information of described preferred popularization unit in described view, and, in conjunction with described a plurality of view area, determine the optimization information corresponding with described preferred popularization unit.Particularly, in step s7, popularization equipment is according to system default setting or the view criteria for classifying of user's predetermined set, as promotion effect according to different etc., described view is divided into to a plurality of view area, wherein, described view area comprises following at least any one: one dimension zone, 2 dimensional region, multidimensional region, simultaneously can be according to different preferred popularization unit informations, utilize differently from ways of presentation such as shape, color, areas, distinguish the standard of different dimensions; In step s4, popularization equipment is according to the positional information of described preferred popularization unit in described view, and in conjunction with described a plurality of view area, as to as described in the global feature of a plurality of view area analyzed, thereby determine the optimization information corresponding with described preferred popularization unit.

More preferably, described popularization equipment also comprises step s8 (not shown), and wherein, in step s8, popularization equipment obtains the move operation of described popularization user to described preferred popularization unit, to determine the target position information of described preferred popularization unit; In step s4, popularization equipment can also be according to described preferred popularization unit positional information and the described target position information in described view, and, in conjunction with described a plurality of view area, determine the optimization information corresponding with described preferred popularization unit.Particularly, those skilled in the art will be understood that the implementation of step s8 except the difference of view ways of presentation is identical with step s6 or substantially similar, therefore for simplicity, repeat no more, and only are contained in by reference this.At this, in step s4, popularization equipment can also be according to described preferred popularization unit positional information and the described target position information in described view, as using as described in preferred popularization unit as described in positional information representing as current promotion effect in view, representing using described target position information as the expection promotion effect, and in conjunction with described a plurality of view area, as using as described in a plurality of view area represent storehouse or preferred Promotion Strategy storehouse as different whole promotion effects, determine the optimization information corresponding with described preferred popularization unit.

Fig. 4 illustrates the method flow diagram of a kind of optimization information for definite search popularization unit realized by popularization equipment in accordance with a preferred embodiment of the present invention; Particularly, popularization equipment obtains a plurality of search popularization unit and each search to promoting the user to be supplied and promotes the corresponding Extended Results information in unit in step s1 '; According to predetermined screening rule, based on described Extended Results information, described a plurality of search are promoted to unit and carry out Screening Treatment in step s5 ', with the described a plurality of search that obtain after screening, promote unit; Promote the Extended Results information of unit in step s2 ' according to described search, the corresponding view in unit is promoted in a plurality of search that generate after described screening, to offer described popularization user; Obtain the selection operation that described popularization user carries out in described view in step s3 ', with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search; Determine the optimization information corresponding with described preferred popularization unit in step s4 '.Wherein, the step s1 ' in popularization equipment, step s3 ', step s4 ', identical or basic identical with corresponding step shown in Fig. 3 respectively, so locate to repeat no more, and mode by reference is contained in this.

Between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above steps requires to carry out a plurality of search according to the mode of operation of setting or adjust in real time respectively and promotes the generation of obtaining, searching for the screening of promoting unit, view that unit and each search promote the corresponding Extended Results information in unit and provide, preferably promote determining of unit and determining etc. of the information of optimization, until popularization equipment stops obtaining the initial search result corresponding with the search sequence of user's input.

In step s5 ', popularization equipment, according to predetermined screening rule, based on described Extended Results information, is promoted unit to described a plurality of search and is carried out Screening Treatment, with the described a plurality of search that obtain after screening, promotes unit.Particularly, in step s5 ', popularization equipment is based on described Extended Results information, described a plurality of search are promoted to unit and according to predetermined screening rule, carry out Screening Treatment, at this, described screening rule includes but not limited to be divided or screen according to the combination of the single or multiple modes such as colleague's average, client's of the same trade standard, sixteen rules, Keyword Density, unit average, thereby unit is promoted in the described a plurality of search that obtain after screening.For example, pre-defined rule is the standard according to client of the same trade, described Extended Results information is divided, in step s5 ', popularization equipment is according to client's of the same trade standard, described Extended Results information, according to as modes such as the level of consumption, territorial scopes, being divided and screen, and, according to the described Extended Results information after described division screening, is obtained the corresponding a plurality of search of described Extended Results information and promoted unit.

In step s2 ', popularization equipment is promoted the Extended Results information of unit according to described search, and the corresponding view in unit is promoted in a plurality of search that generate after described screening, to offer described popularization user.Particularly, in step s2 ', popularization equipment obtaining step s5 ' screens the Extended Results information that unit and corresponding described search popularization unit are promoted in the described a plurality of search that obtain, by described a plurality of search popularization unit and each corresponding Extended Results information in search popularization unit are carried out to visualization processing, wherein, described visualization processing includes but not limited to the following step: obtain described a plurality of search and promote unit and each corresponding Extended Results information in search popularization unit, described search popularization unit and described Extended Results information are converted into to the element in view, element in described view includes but not limited to node, limit, degree, the set on node or limit, coordinate information etc., described search is promoted to unit to be integrated with the interior element of attempting that described Extended Results information changes into, form described view, wherein, described view includes but not limited to two dimension view, 3-D view or multidimensional view, thereby offer described popularization user.

Preferably, in step s2 ', popularization equipment can also be promoted according to described search the Extended Results information of unit, described a plurality of search is promoted to unit and carry out clustering processing, to obtain one or more popularizations unit cluster; Generate the corresponding view of described one or more popularizations unit cluster, to offer described popularization user.Particularly, described search is promoted the Extended Results information of unit with different Extended Results information characteristics, as the level of consumption, territorial scope, trade classification etc., in step s5 ', popularization equipment is according to described Extended Results information characteristics, according to the mode classification of system default or the mode classification of user's setting, described a plurality of search are promoted to unit and carry out clustering processing, for example the user arranges territorial scope as Extended Results information being carried out to the mode of cluster, the equipment of promoting is classified to described Extended Results information according to different territorial scopes, to belong to the interior Extended Results information of same territorial scope as a cluster, to obtain one or more popularizations unit cluster, in step s2 ', popularization equipment is according to obtained one or more popularizations unit cluster, as by different clusterings to different zones or using same cluster as the mode such as bunch, generate and the corresponding view of described one or more popularizations unit cluster, described view is offered to described popularization user.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that do not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for meaning title, and does not mean any specific order.

Claims

One kind computer implemented for determining that search promotes the method for the optimization information of unit, wherein, the method comprises the following steps:

A obtains a plurality of search popularization unit and each search to promoting the user to be supplied and promotes the corresponding Extended Results information in unit;

B promotes the Extended Results information of unit according to described search, generate described a plurality of search and promote the corresponding view in unit, to offer described popularization user;

C obtains the selection operation that described popularization user carries out in described view, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search;

D determines the optimization information corresponding with described preferred popularization unit.
2. method according to claim 1, wherein, described step a comprises:

-according to described popularization user's user related information, obtain described a plurality of search and promote unit and each corresponding Extended Results information in search popularization unit;

Wherein, described user related information comprises following at least any one:

The preset popularization relevant information of-described popularization user;

The promotion effect dimensional information that-described popularization is user-selected;

Unit is promoted in the user-selected search of-described popularization.
3. method according to claim 2, wherein, described user related information comprises the preset popularization relevant information of described popularization user;

Wherein, described step a comprises:

-according to described popularization relevant information, in search, promote in cell library and carry out matching inquiry, promote unit to obtain the described a plurality of search that are complementary with described popularization relevant information;

-obtain described search to promote the corresponding Extended Results information in unit.
4. according to the method in any one of claims 1 to 3, wherein, the method also comprises:

-according to predetermined screening rule, based on described Extended Results information, described a plurality of search are promoted to unit and carry out Screening Treatment, promote unit with the described a plurality of search that obtain after screening;

Wherein, described step b comprises:

-promote the Extended Results information of unit according to described search, the corresponding view in unit is promoted in a plurality of search that generate after described screening, to offer described popularization user.
5. according to the described method of any one in claim 1 to 4, wherein, described step b comprises:

-promote the Extended Results information of unit according to described search, described a plurality of search are promoted to unit and carry out clustering processing, to obtain one or more popularizations unit cluster;

-generate the corresponding view of described one or more popularizations unit cluster, to offer described popularization user.
6. according to the described method of any one in claim 1 to 5, wherein, described steps d comprises:

-according to the corresponding Extended Results information in described preferred popularization unit, determine the optimization information corresponding with described preferred popularization unit.
7. method according to claim 6, wherein, the method also comprises:

-obtain the move operation of described popularization user to described preferred popularization unit, to determine the target position information of described preferred popularization unit;

Wherein, described steps d comprises:

-according to the corresponding Extended Results information in described preferred popularization unit, and, in conjunction with the corresponding Extended Results information of described target position information, determine the optimization information corresponding with described preferred popularization unit.
8. according to the described method of any one in claim 1 to 5, wherein, the method also comprises:

-according to the predetermined view criteria for classifying, described view is divided into to a plurality of view area;

Wherein, described steps d comprises:

-according to the positional information of described preferred popularization unit in described view, and, in conjunction with described a plurality of view area, determine the optimization information corresponding with described preferred popularization unit.
9. method according to claim 8, wherein, the method also comprises:

-obtain the move operation of described popularization user to described preferred popularization unit, to determine the target position information of described preferred popularization unit;

Wherein, described steps d comprises:

-positional information and described target position information according to described preferred popularization unit in described view, and, in conjunction with described a plurality of view area, determine the optimization information corresponding with described preferred popularization unit.
10. according to the described method of any one in claim 1 to 9, wherein, described optimization information comprises following at least any one:

-adjust the popularization cell attribute of described preferred popularization unit;

-improve corresponding website quality or the web page correlation of described preferred popularization unit;

-increase or adjust same class keywords and/or the negative keyword of described preferred popularization unit;

-increase the corresponding negative IP in described preferred popularization unit;

-monitor described preferred popularization unit, for follow-up optimization process.
11. a popularization equipment of promoting the optimization information of unit for definite search, wherein, this equipment comprises:

Deriving means, promote the corresponding Extended Results information in unit for obtaining a plurality of search popularization unit and each search to promoting the user to be supplied;

The view generation device, for promote the Extended Results information of unit according to described search, generate described a plurality of search and promote the corresponding view in unit, to offer described popularization user;

Device is determined in unit, and the selection operation of carrying out at described view for obtaining described popularization user, with the preferred popularization unit of determining that described popularization user selects in unit is promoted in described a plurality of search;

Optimization information is determined device, for determining the optimization information corresponding with described preferred popularization unit.
12. popularization equipment according to claim 11, wherein, described deriving means is used for:

-according to described popularization user's user related information, obtain described a plurality of search and promote unit and each corresponding Extended Results information in search popularization unit;

Wherein, described user related information comprises following at least any one:

The preset popularization relevant information of-described popularization user;

The promotion effect dimensional information that-described popularization is user-selected;

Unit is promoted in the user-selected search of-described popularization.
13. popularization equipment according to claim 12, wherein, described user related information comprises the preset popularization relevant information of described popularization user;

Wherein, described deriving means is used for:

-according to described popularization relevant information, in search, promote in cell library and carry out matching inquiry, promote unit to obtain the described a plurality of search that are complementary with described popularization relevant information;

-obtain described search to promote the corresponding Extended Results information in unit.
14., according to claim 11 to the described popularization equipment of any one in 13, wherein, this equipment also comprises:

Screening plant, for the screening rule according to predetermined, based on described Extended Results information, promote unit to described a plurality of search and carry out Screening Treatment, with the described a plurality of search that obtain after screening, promotes unit;

Wherein, described view generation device is used for:

-promote the Extended Results information of unit according to described search, the corresponding view in unit is promoted in a plurality of search that generate after described screening, to offer described popularization user.
15., according to claim 11 to the described popularization equipment of any one in 14, wherein, described view generation device is used for:

-promote the Extended Results information of unit according to described search, described a plurality of search are promoted to unit and carry out clustering processing, to obtain one or more popularizations unit cluster;

-generate the corresponding view of described one or more popularizations unit cluster, to offer described popularization user.
16. according to claim 11 to the described popularization equipment of any one in 15, wherein, described optimization information determine device for:

-according to the corresponding Extended Results information in described preferred popularization unit, determine the optimization information corresponding with described preferred popularization unit.
17. popularization equipment according to claim 16, wherein, this equipment also comprises:

First object position acquisition device, for obtaining the move operation of described popularization user to described preferred popularization unit, to determine the target position information of described preferred popularization unit;

Wherein, described optimization information determine device for:

-according to the corresponding Extended Results information in described preferred popularization unit, and, in conjunction with the corresponding Extended Results information of described target position information, determine the optimization information corresponding with described preferred popularization unit.
18., according to claim 11 to the described popularization equipment of any one in 15, wherein, this equipment also comprises:

Device is divided in zone, and the view criteria for classifying for according to predetermined, be divided into a plurality of view area by described view;

Wherein, described optimization information determine device for:

-according to the positional information of described preferred popularization unit in described view, and, in conjunction with described a plurality of view area, determine the optimization information corresponding with described preferred popularization unit.
19. popularization equipment according to claim 18, wherein, this equipment also comprises:

The second target location deriving means, for obtaining the move operation of described popularization user to described preferred popularization unit, to determine the target position information of described preferred popularization unit;

Wherein, described optimization information determine device for:

-positional information and described target position information according to described preferred popularization unit in described view, and, in conjunction with described a plurality of view area, determine the optimization information corresponding with described preferred popularization unit.
20., according to claim 11 to the described popularization equipment of any one in 19, wherein, described optimization information comprises following at least any one:

-adjust the popularization cell attribute of described preferred popularization unit;

-improve corresponding website quality or the web page correlation of described preferred popularization unit;

-increase or adjust same class keywords and/or the negative keyword of described preferred popularization unit;

-increase the corresponding negative IP in described preferred popularization unit;

-monitor described preferred popularization unit, for follow-up optimization process.