CN103389990A - Directional information pushing method and device - Google Patents
Directional information pushing method and device Download PDFInfo
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- CN103389990A CN103389990A CN2012101433627A CN201210143362A CN103389990A CN 103389990 A CN103389990 A CN 103389990A CN 2012101433627 A CN2012101433627 A CN 2012101433627A CN 201210143362 A CN201210143362 A CN 201210143362A CN 103389990 A CN103389990 A CN 103389990A
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Abstract
The invention discloses a directional information pushing method, which comprises the following steps of performing priority ranking on each piece of information of which the pushing is supported on a current information bit; when a user accesses the current information bit, querying the information which is consistent with all or a part of positioning conditions of the user; and sequentially pushing the queried information according to the priority sequence of the queried information. Correspondingly, the invention also discloses a pushing server for directionally pushing the information. According to the method and the server, the information pushing accuracy and reasonability can be effectively improved, and the information pushing efficiency and the resource utilization rate are further improved.
Description
Technical field
The present invention relates to the network communications technology, relate in particular to a kind of method and device of directed pushed information.
Background technology
The value that pushes in order to improve internet information, directed pushed information are the technology that often adopts during internet information pushes.Directed propelling movement can cut into many parts according to directed condition with the information flow-rate that pushes, push to the demand of information flow-rate and/or to the demand of customizing messages according to the user, thereby make information pushing more meet user's request, the utilization of resources is also more reasonable, realizes the rationalization of supplier, propelling movement person and pushed person three's interests of information.
Existing directed information method for pushing is usually more coarse, such as, four information A, B, C, D are arranged on certain information bit, wherein, the directed condition that information A meets comprises the male sex, Shanghai and IT, the directed condition that information B meets comprises the male sex and Shanghai, and the directed condition that information C meets only comprises the male sex, and information D is the information of omnidirectional condition.When a user consistent with the directed condition of information A accesses, above-mentioned four information A, B, C, D are pushed to the user; When a user consistent with the directed condition of information B accesses, above-mentioned information B, C, D are pushed to the user; When a user consistent with the directed condition of information C accesses, above-mentioned information C, D all are pushed to the user; When the user of an omnidirectional condition accesses, only above-mentioned information D is pushed to the user.in above-mentioned directed method for pushing, four information A that directed condition is different, B, C, D is mixed in together to be pushed, like this, can make the flow of the information consistent with the directed condition of user not reach expection, and the inconsistent information of the directed condition of other and user has taken most of flow, for example, for the user who meets the directed condition of information A, meeting is pushed information A simultaneously, B, C, D, like this, make the flow of the information A consistent with this user's directed condition not reach expection, and with this user's the inconsistent information B of directed condition, C, D but can take most of flow, cause information can not obtain rationally effectively pushing, and the user can not get the information that meets oneself needs, and then cause information pushing efficiency and resource utilization all lower.
Summary of the invention
In view of this, fundamental purpose of the present invention is to provide a kind of method and device of directed pushed information, can effectively improve accuracy rate and the rationality of information pushing.
For achieving the above object, technical scheme of the present invention is achieved in that
The invention provides a kind of method of directed pushed information, described method comprises:
Carry out prioritization to supporting each information that pushes on the current information position;
When the user accessed the current information position, inquiry met the information of described user's all or part of location condition;
Priority orders according to inquiring information pushes successively.
In such scheme, described to supporting each information that pushes to carry out prioritization on an information bit, comprising: each location condition of supporting on the current information position is carried out prioritization;
, according to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information.
In such scheme, described according to support pushing on described information bit the location condition that each information met and the prioritization result of described each location condition, obtain the priority of described each information, for:
According to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information according to following condition: meet the information of any one or a plurality of directed conditions, priority is higher than the information that does not meet any location condition; For the information that meets different directed conditions, the information priority level that directed condition priority is high is high; For the information that meets the identical orientation condition, the information priority level that meets more directed condition is high.
In such scheme, before described inquiry meets described user's the information of all or part of location condition, described method also comprises: the customer attribute information that obtains the user of access current information position, each location condition of described user's customer attribute information and described information bit support is carried out matching treatment, obtain described user's location condition.
In such scheme, described priority orders according to described information pushes successively, comprise: for the information that inquires, at first push the highest information of priority, and the propelling movement flow of this information of real-time statistics, when the propelling movement flow of described information reaches its flow threshold, determine that this information pushing completes, continue to push next information, the like, until the information pushing of lowest priority is completed.
The present invention also provides a kind of push server for directed pushed information, and described push server comprises: priority block, match query module and pushing module; Wherein,
Priority block, be used for supporting each information that pushes to carry out prioritization on the current information position;
The match query module, be used for when the user accesses the current information position, and inquiry meets the information of described user's all or part of location condition;
Pushing module, the information that is used for described match query module is inquired pushes successively according to the prioritization that described priority block obtains.
In such scheme, described priority block, specifically be used for: each location condition of supporting on the current information position is carried out prioritization,, according to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information.
In such scheme, described priority block specifically is used for obtaining according to following condition the priority of described each information: meet the information of any one or a plurality of directed conditions, priority is higher than the information that does not meet any location condition; For the information that meets different directed conditions, the information priority level that directed condition priority is high is high; For the information that meets the identical orientation condition, the information priority level that meets more directed condition is high.
In such scheme, described match query module meets described user's the information of all or part of location condition in inquiry before, also be used for: the customer attribute information that obtains the user of access current information position, each location condition of described user's customer attribute information and described information bit support is carried out matching treatment, obtain described user's location condition.
In such scheme, described pushing module, specifically be used for: each information that inquires for described match query module, at first push the highest information of priority, and the propelling movement flow of the described information of real-time statistics, when the propelling movement flow of described information reaches its flow threshold, determine that described information pushing completes, continue to push next information, the like, until the information pushing of lowest priority is completed.
Directed method for pushing of the present invention and device, when the user access information position, the information that will meet user's location condition pushes successively according to its priority, make with the information of the directed term harmonization of user and can push at first, thereby effectively improve accuracy rate and the rationality of information pushing, also make the user can access the information that meets own demand when access, and then improved information pushing efficiency and resource utilization.
In addition, in the present invention successively during pushed information, at the flow of previous information, reach pre-after date, start again to push next information, make each information can access effectively fully and push, thus accuracy rate and the rationality of optimization information pushing, and then improve information pushing efficiency and resource utilization.
Description of drawings
Fig. 1 is the realization flow figure of the method for the directed pushed information of the present invention;
Fig. 2 is the composition structural representation of the push server of the directed pushed information of the present invention;
Fig. 3 is the specific implementation process flow diagram of directed pushed information in the embodiment of the present invention.
Embodiment
In the present invention, based on the directed condition of information bit support, determine the priority that it supports each information that pushes, when the user accesses, according to the priority of each information, push successively.
As shown in Figure 1, the method for the directed pushed information of the present invention mainly can comprise the steps:
Step 101: to supporting each information that pushes on the current information position, carry out prioritization;
Particularly, each location condition of supporting on the current information position is carried out prioritization; , according to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information.
Here, according to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information according to following condition: meet the information of any one or a plurality of directed conditions, priority is higher than the information that does not meet any location condition; For the information that meets different directed conditions, the information priority level that directed condition priority is high is high; For the information that meets the identical orientation condition, the information priority level that meets more directed condition is high.
Here, information bit can mean that appointed information pushes the indication information of position, for example, can be to show the zone of appointed information on webpage.
Step 102: when the user accessed the current information position, inquiry met the information of described user's all or part of location condition;
Particularly, before inquiry, at first obtain the user's of access current information position customer attribute information, each location condition of described user's customer attribute information and described information bit support is carried out matching treatment, obtain described user's location condition., for the situation of failing to get customer attribute information, give tacit consent to described user and be the user without location condition.
Step 103: the priority orders according to inquiring information pushes successively.
Particularly, for the information that inquires, at first push the highest information of priority, and the propelling movement flow of this information of real-time statistics, when the propelling movement flow of described information reaches its flow threshold, determine that this information pushing completes, continue to push next information, the like, until the information pushing of lowest priority is completed.
That is to say, for any one information that inquires: after previous information pushing is completed, start to push current information,, if current information is the information that inquires limit priority in information, can directly start the propelling movement of this information; The propelling movement flow of real-time statistics current information, when the propelling movement flow of current information reached its flow threshold, the judgement current information pushes to be completed, and starts to push lower a kind of information, the like, until the information pushing of lowest priority while completing, is completed propelling movement.Here,, for each information, set in advance its corresponding flow threshold.
Accordingly, the present invention also provides a kind of push server for directed pushed information, and described push server comprises: priority block, match query module and pushing module; Wherein, priority block, be used for supporting each information that pushes to carry out prioritization on the current information position; The match query module, be used for when the user accesses the current information position, and inquiry meets the information of described user's all or part of location condition; Pushing module, the information that is used for described match query module is inquired pushes successively according to the prioritization that described priority block obtains.
Particularly, described priority block is carried out prioritization to each location condition of supporting on the current information position,, according to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information.Here, described priority block specifically is used for obtaining according to following condition the priority of described each information: meet the information of any one or a plurality of directed conditions, priority is higher than the information that does not meet any location condition; For the information that meets different directed conditions, the information priority level that directed condition priority is high is high; For the information that meets the identical orientation condition, the information priority level that meets more directed condition is high.
Particularly, described match query module meets described user's the information of all or part of location condition in inquiry before, also be used for: the customer attribute information that obtains the user of access current information position, each location condition of described user's customer attribute information and described information bit support is carried out matching treatment, obtain described user's location condition.
Particularly, described pushing module is used for: each information that inquires for described match query module, at first push the highest information of priority, and the propelling movement flow of the described information of real-time statistics, when the propelling movement flow of described information reaches its flow threshold, determine that described information pushing completes, continue to push next information, the like, until the information pushing of lowest priority is completed.
Embodiment one
In the present embodiment, four kinds of location conditions of the upper support of information bit m, be respectively location condition A, B, C and D, the upper propelling movement of supporting six kinds of information of information bit m, these six kinds of information are respectively information a, b, c, d, e and f, wherein, information a meets four location condition A, B, C and D, and information b meets location condition B, C and D, information c meets location condition C and D, information d meets location condition A, B and D, and information e meets location condition A, and information f meets location condition D.In practical application, each location condition can be specifically the condition relevant to personal information, for example, can be the scope, sex scope, the range of age, vocational area, academic scope in geographic position etc.
As shown in Figure 3, the process of directed pushed information can comprise the steps: on information bit m
Step 301: push server obtains respectively the priority of information a, b, c, d, e and f, and the information list of information generated position m is also preserved;
Particularly, at first push server carries out prioritization based on default ordering rule to upper four kinds of location condition A, B, C and the D that support of information bit m, and the present embodiment is made as A＞=B＞=C＞=D; The prioritization result of the location condition satisfied according to six kinds of information a, b, c, d, e and f supporting on information bit m and each location condition obtains the priority of each information again, generates the information list that includes information a, b, c, d, e and f and priority separately and preserves.
Ordering rule while here, location condition being sorted can set in advance according to actual needs.For example, can be according to the impact size of each location condition on the upper information pushing effect of information bit m, the ordering rule of described location condition is set, the highest to the location condition priority of information pushing influential effect maximum, minimum to the location condition priority of information pushing influential effect minimum.
Here, can adopt any algorithm that obtains according to following three kinds of conditions, obtain the priority of each information: the first, meet the information of any one or a plurality of directed conditions, priority is higher than the information that does not meet any location condition; The second, for the information that meets different directed conditions, the information priority level that directed condition priority is high is high; The 3rd, for the information that meets the identical orientation condition, the information priority level that meets more directed condition is high.
Particularly, obtaining the algorithm that the priority of each information adopts can arrange according to actual needs.for example, can adopt radix-2 algorithm, namely the priority of an information is a binary number, the binary digit that this binary number comprises is identical with the number of the directed condition that the corresponding information position is supported, bit represents a location condition, the location condition of the corresponding limit priority of the highest binary digit, the location condition of the second corresponding the second high priority of high binary digit, the like, the location condition of the corresponding lowest priority of minimum binary digit, meet this location condition corresponding binary digit value be 1, do not meet this location condition corresponding binary digit value be 0, this binary number value is larger, expression priority is higher.Comprise four directed condition A, B, C and D in the present embodiment, according to above-mentioned radix-2 algorithm, priority is the binary number that comprises four binary digits, the priority of each information is respectively: information a is 1111, information b is 0111, information c is 0011, information d is 1011, information e is 1000, information f is 0001, and corresponding information priority level ranking results is a＞d＞e＞b＞c＞f.
Here, while generating the information list of certain information bit, each information can be arranged in order according to its priority, and each information itself and satisfied location condition and priority correspondence thereof are kept at same row or same delegation.For the information bit m of the present embodiment, its information list can adopt mode as shown in table 1 below to preserve:
| Information | a | d | e | b | c | f |
| Location condition | A、B、C、D | A、B、D | A | B、C、D | C、D | D |
| Priority | 1111 | 1011 | 1000 | 0111 | 0011 | 0001 |
Table 1
In practical application, push server can be kept at the information list of information bit m in local database or other storeies (as internal memory etc.), also can be kept in other databases that can communicate by letter with self (as being specifically designed to the database server of storing data etc. in network).
Step 302: during the m of user access information position, its client sends request of access to push server;
Particularly, when the user needs the webpage at m place, visit information position or relevant information, the address of m place, input message position webpage in browser (the being above-mentioned client) address field of its terminal (as PC, mobile phone etc.) (as URL of webpage etc.) information, the browser of this terminal is to the request of access of push server transmission to described webpage, can comprise the address (as URL of webpage etc.) of described webpage in this request of access, and carry corresponding customer attribute information.In general, customer attribute information can pre-save in the Cookie of browser, when sending described request of access, the information that acquiescence is preserved carry Cookie in described request of access in.Here, described customer attribute information can comprise user's personal information (as information such as residing geographic position, sex, age, occupation, educational backgrounds).
Step 303: push server receives the request of access that client sends, and obtains customer attribute information, determines user's location condition;
Particularly, push server receives the request of access that client sends, and obtains customer attribute information, and described customer attribute information and the location condition that information bit m supports are carried out matching treatment, determines the location condition that described customer attribute information is satisfied.
Here, after push server receives described request of access,, according to the web page address that comprises in described request of access, inquire about corresponding info web, obtain the corresponding information bit of this webpage; Obtain customer attribute information, then the location condition that described customer attribute information and corresponding information position are supported is carried out matching treatment, the location condition that this customer attribute information meets is user's location condition.If push server does not get customer attribute information or the customer attribute information content that gets for empty, give tacit consent to the user of this user for omnidirectional condition.
In practical application, push server can obtain preserving the server address of corresponding web page information according to web page address, then according to described server address, from described server, obtains corresponding info web.While obtaining customer attribute information, push server can after receiving request of access, be extracted customer attribute information from described request of access; Extract customer attribute information if fail from described request of access, push server can also send the request of obtaining customer attribute information to client again, client is after this obtains the request of customer attribute information, the customer attribute information of pre-save is returned to push server,, if client is not preserved customer attribute information, to described push server, return to the response message or the content that represent the no user attribute information and be empty customer attribute information.
Step 304: the information list of push server traversal information bit m, inquiry meets the information of described user's all or part of location condition, and the information that will inquire is pushed to described client successively according to its priority, finishes current flow process.
Here, information is pushed to successively the process of client according to its priority, comprise: the information that at first pushes limit priority, and the propelling movement flow of real-time statistics limit priority information, when the propelling movement flow of the information of limit priority reaches default flow threshold, judge that the information pushing of this limit priority is completed, continue to push next information, the rest may be inferred, until the information pushing of lowest priority is completed.Wherein, the flow threshold of each information can be pre-configured according to actual needs push server or be convenient to push server and advance the database of inquiry.For convenience of inquiry, can carry out in the lump the configuration of flow threshold when the information list of information generated position, for example, the flow threshold of each information can be kept at row or column corresponding with each information in information list.
Adopt the method for above-mentioned directed pushed information, when the user accesses, at first the information that location condition with the user can be mated push, and after having pushed, the desired flow of this information starts again to push the information of next priority, make the directed information that pushes always consume the most adaptive flow, while having solved directed pushed information, exposure distributes uneven problem, thereby effectively improves accuracy rate and the rationality of information pushing, also corresponding information pushing efficiency and the resource utilization of having improved.
The above, be only preferred embodiment of the present invention, not is used for limiting protection scope of the present invention.
Claims (10)
1. the method for a directed pushed information, is characterized in that, described method comprises:
Carry out prioritization to supporting each information that pushes on the current information position;
When the user accessed the current information position, inquiry met the information of described user's all or part of location condition;
Priority orders according to inquiring information pushes successively.
2. the method for directed pushed information according to claim 1, is characterized in that, and is described to supporting each information that pushes to carry out prioritization on an information bit, comprising:
Each location condition of supporting on the current information position is carried out prioritization;
, according to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information.
3. the method for directed pushed information according to claim 2, it is characterized in that, described according to support pushing on described information bit the location condition that each information met and the prioritization result of described each location condition, obtain the priority of described each information, for:
According to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information according to following condition: meet the information of any one or a plurality of directed conditions, priority is higher than the information that does not meet any location condition; For the information that meets different directed conditions, the information priority level that directed condition priority is high is high; For the information that meets the identical orientation condition, the information priority level that meets more directed condition is high.
4. the method for directed pushed information according to claim 1, it is characterized in that, before described inquiry meets described user's the information of all or part of location condition, described method also comprises: the customer attribute information that obtains the user of access current information position, each location condition of described user's customer attribute information and described information bit support is carried out matching treatment, obtain described user's location condition.
5. the method for directed pushed information according to claim 1, is characterized in that, described priority orders according to described information pushes successively, comprising:
For the information that inquires, at first push the highest information of priority, and the propelling movement flow of this information of real-time statistics, when the propelling movement flow of described information reaches its flow threshold, determine that this information pushing completes, continue to push next information, the like, until the information pushing of lowest priority is completed.
6. a push server that is used for directed pushed information, is characterized in that, described push server comprises: priority block, match query module and pushing module; Wherein,
Priority block, be used for supporting each information that pushes to carry out prioritization on the current information position;
The match query module, be used for when the user accesses the current information position, and inquiry meets the information of described user's all or part of location condition;
Pushing module, the information that is used for described match query module is inquired pushes successively according to the prioritization that described priority block obtains.
7. push server according to claim 6, it is characterized in that, described priority block, specifically be used for: each location condition of supporting on the current information position is carried out prioritization,, according to supporting the location condition that each information met that pushes and the prioritization result of described each location condition on described information bit, obtain the priority of described each information.
8. push server according to claim 7, it is characterized in that, described priority block specifically is used for obtaining according to following condition the priority of described each information: meet the information of any one or a plurality of directed conditions, priority is higher than the information that does not meet any location condition; For the information that meets different directed conditions, the information priority level that directed condition priority is high is high; For the information that meets the identical orientation condition, the information priority level that meets more directed condition is high.
9. push server according to claim 6, it is characterized in that, described match query module meets described user's the information of all or part of location condition in inquiry before, also be used for: the customer attribute information that obtains the user of access current information position, each location condition of described user's customer attribute information and described information bit support is carried out matching treatment, obtain described user's location condition.
10. push server according to claim 6, it is characterized in that, described pushing module specifically is used for: at first each information for described match query module inquires push the highest information of priority, and the propelling movement flow of the described information of real-time statistics, when the propelling movement flow of described information reaches its flow threshold, determine that described information pushing completes, continue to push next information, the like, until the information pushing of lowest priority is completed.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210143362.7A CN103389990B (en) | 2012-05-09 | 2012-05-09 | A kind of method and device of orientation pushed information |
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| CN201210143362.7A CN103389990B (en) | 2012-05-09 | 2012-05-09 | A kind of method and device of orientation pushed information |
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| CN107689981A (en) * | 2017-05-05 | 2018-02-13 | 平安科技（深圳）有限公司 | Data distribution systems and method |
| CN108881345A (en) * | 2017-05-12 | 2018-11-23 | 国基电子（上海）有限公司 | Information push method and routing device |
| CN112163879A (en) * | 2020-09-18 | 2021-01-01 | 深圳市分期乐网络科技有限公司 | User rights pushing method, device, server and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105072466A (en) * | 2015-06-30 | 2015-11-18 | 北京奇艺世纪科技有限公司 | Information push method and device |
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| CN107689981A (en) * | 2017-05-05 | 2018-02-13 | 平安科技（深圳）有限公司 | Data distribution systems and method |
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| CN108881345A (en) * | 2017-05-12 | 2018-11-23 | 国基电子（上海）有限公司 | Information push method and routing device |
| CN108881345B (en) * | 2017-05-12 | 2020-12-01 | 国基电子（上海）有限公司 | Message pushing method and routing equipment |
| CN112163879A (en) * | 2020-09-18 | 2021-01-01 | 深圳市分期乐网络科技有限公司 | User rights pushing method, device, server and storage medium |
| CN112163879B (en) * | 2020-09-18 | 2024-05-24 | 深圳市分期乐网络科技有限公司 | User rights pushing method, device, server and storage medium |
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| CN103389990B (en) | 2018-07-27 |
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