CN103379432B - Moving advertising distribution method and system - Google Patents
Moving advertising distribution method and system Download PDFInfo
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- CN103379432B CN103379432B CN201210118875.2A CN201210118875A CN103379432B CN 103379432 B CN103379432 B CN 103379432B CN 201210118875 A CN201210118875 A CN 201210118875A CN 103379432 B CN103379432 B CN 103379432B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
- H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/45—Network directories; Name-to-address mapping
- H04L61/4505—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols
- H04L61/4511—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols using domain name system [DNS]
Abstract
The open a kind of moving advertising distribution method of the present invention, the method comprises the following steps: external network sends the request of name server DNS query；Whether carry positional information according in described inquiry request, take different modes to obtain multicast address；Add corresponding multicast group according to described multicast address, and send advertising business request to multicast source；Receive the advertisement that described multicast source is distributed to described multicast group.Invention additionally discloses a kind of moving advertising dissemination system.The inquiry of the domain name result that the present invention returns by receiving and parsing through external network obtains multicast address, adds corresponding multicast group the method receiving the advertisement that multicast source is distributed to described multicast group according to described multicast address, achieve the multicast source of multicast group in Novel movable ad system and the moving advertising adhering to diverse location separately can be made a distinction and can determine the beneficial effect of correct advertisement user, improve Consumer's Experience, efficiently utilize air resource, alleviate the network pressure of operator.
Description
Technical field
The present invention relates to mobile communication technology field, particularly relate to a kind of moving advertising distribution method and system.
Background technology
Along with the surge of mobile terminal quantity, the content of moving advertising causes towards multimedia evolution, unicast technique in the air
Resource contention is the fiercest, not only brings pressure to carrier network, also makes the experience of user decline.Novel movable advertisement
The purpose that system proposes is that unicast technique causes when advertisement in order to solve in the case of mobile terminal quantity is increased sharply
Air resource anxiety problem, and use multicasting technology to replace unicast technique, it is achieved effective utilization of air resource, alleviate operator
Network pressure, ensures the experience of user.
It is Novel movable ad system network architecture schematic diagram in prior art with reference to Fig. 1, Fig. 1.As it is shown in figure 1, at this
In the Novel movable ad system network architecture, moving advertising pushes and uses multicasting technology；User is in the way of subscribing to advertisement channel
Add multicast group, when pushing moving advertising, once push in just can making multicast group all of with receiving moving advertising per family；
Advertiser servers is responsible for advertiser and receives its advertisement and ad distribution strategy, provides advertisement analysis simultaneously；Advertisement is sent out
Cloth server is responsible for according to various ad distribution strategies, by network to users to release advertisement；Advertising analysis server is responsible for connecing
Receive the advertising feedback of user, and advertising feedback is carried out statistical analysis；Subscriber data server repository subscriber data and user's
Various actions record, provides reference frame for personalized, situated advertisement pushing；Advertisement client side running software is in mobile whole
End, is responsible for advertisement channel subscription, advertisement and the display of user, and to advertising analysis server feedback user behavior.
Under indifference moving advertising pushes scene, situated and personalized owing to not asking, therefore new in prior art
The multicasting technology of type moving advertising system can smoothly complete advertisement pushing；But situated, personalized have become as moving advertising
Important element, is a kind of most commonly seen situated based on position, and when pushing location-based moving advertising, prior art is deposited
In problems with: reference Fig. 2, Fig. 2 are the different users belonging to same multicast group in prior art in Novel movable ad system
From diverse location access architecture schematic diagram.As in figure 2 it is shown, user A and user B is the different user belonging to a certain multicast group together, by
The AP (Access Point, access point) being positioned at diverse location accesses, and user A and user B is intended to obtain its position
Described multicast group advertising message；And the described multicast group advertising message at position A and position B exists notable difference, therefore work as institute
State the multicast source of multicast group when user A and user B distributes described multicast group advertisement, it is impossible to the advertisement to adhering to diverse location separately is entered
Row is distinguished, thus can not determine correct advertisement user.
Summary of the invention
The main object of the present invention is to provide a kind of moving advertising distribution method and system, it is intended to solve Novel movable advertisement
System obtains the multicast distribution problem of location-based moving advertising, improves Consumer's Experience.
The invention provides a kind of moving advertising distribution method, comprise the following steps:
External network sends the request of name server DNS query；
Judge whether the request of described DNS query carries positional information；The most then receive and parse through what external network returned
Inquiry of the domain name result, obtains multicast address；If it is not, then receive the inquiry of the domain name result that external network returns, according to described inquiry
Positional information in result, mates multicast address；
Add corresponding multicast group according to described multicast address, and send advertising business request to multicast source；
Receive the advertisement that described multicast source is distributed to described multicast group.
Preferably, described in receive and parse through external network return inquiry of the domain name result, obtain multicast address step tool
Body includes:
Resolve inquiry of the domain name result, obtain multicast information；
According to described multicast information, from domain name mapping result, extract the attribute information matched with described multicast information；
According to described attribute information, obtain multicast address.
Preferably, described multicast information includes current location information and the network information.
Preferably, the step of described external network transmission DNS query request specifically includes:
Select the domain name matched with the described network information according to the network information, the analysis request of domain name is sent extremely
The DNS client of described terminal；
Described DNS client receives described analysis request, inquires about the parsing in described DNS client local cache and maps
?；
Judge that the parsing that whether there is domain name in described local cache maps item；
If it is not, then external network sends DNS query request.
Preferably, described multicast group has each multicast address under uniquely identified Main Domain, and multicast group and described master
The subdomain name one_to_one corresponding that domain name builds.
Present invention also offers a kind of moving advertising dissemination system, including:
Terminal, sends DNS query request for external network；
Described terminal is additionally operable to, and when carrying positional information in described DNS query is asked, receives the territory that external network returns
Name Query Result, obtains multicast address；When not carrying positional information in described DNS query is asked, according to described inquiry knot
Positional information in Guo, mates multicast address；Add corresponding multicast group according to described multicast address, send advertising to multicast source
Business request；
Positional information judge module, is used for judging whether carry positional information in the request of described DNS query；
Advertisement module, for receiving the advertisement that described multicast source is distributed to described multicast group.
Preferably, described terminal specifically includes:
Inquiry request sending module, sends DNS query request for external network；
Multicast address acquisition module, when carrying positional information in asking in described DNS query, receives and parses through outside
The inquiry of the domain name result that network returns, obtains multicast address；
Multicast address matching module, when not carrying positional information in asking in described DNS query, receives extranets
The inquiry of the domain name result that network returns, according to the positional information in described Query Result, mates multicast address；
Advertising business request module, for adding corresponding multicast group according to described multicast address, sends advertisement to multicast source
Service request；
Described advertising business request module specifically includes:
Domain name mapping unit, is used for resolving inquiry of the domain name result, obtains multicast information；
Information extraction unit, for according to described multicast information, extracts and described multicast information from domain name mapping result
The attribute information matched；
Address acquisition unit, for according to described attribute information, obtains multicast address.
Preferably, described multicast information includes current location information and network side information.
Preferably, the inquiry request sending module of described terminal specifically includes:
Domain names matching unit, for selecting the domain name matched with the described network information, by institute according to the network information
The analysis request stating domain name sends the DNS client to described terminal；
DNS client, is used for receiving described analysis request, inquires about the parsing in described DNS client local cache and maps
?；Judge that the parsing that whether there is domain name in described local cache maps item；Described local cache does not exist described
When the parsing of domain name maps item, external network sends DNS query request.
Preferably, described multicast group has each multicast address under uniquely identified Main Domain, and multicast group and described master
The subdomain name one_to_one corresponding that domain name builds.
The present invention sends DNS query by external network and asks, receives and parses through the inquiry of the domain name that external network returns
Result obtains multicast address, adds corresponding multicast group according to described multicast address, and after multicast source sends advertising business request,
The method receiving the advertisement that multicast source is distributed to described multicast group, it is achieved that the multicast source of multicast group in Novel movable ad system
The moving advertising adhering to diverse location separately can be made a distinction and can determine the beneficial effect of correct advertisement user, carry
High Consumer's Experience, efficiently utilizes air resource, alleviates the network pressure of operator.
Accompanying drawing explanation
Fig. 1 is Novel movable ad system network architecture schematic diagram in prior art；
Fig. 2 is that the different user belonging to same multicast group in prior art in Novel movable ad system connects from diverse location
Enter configuration diagram；
Fig. 3 is user program in prior art, DNS client and dns server relation schematic diagram；
Fig. 4 is communication network connection diagram of the present invention；
Fig. 5 is moving advertising distribution method one embodiment schematic flow sheet of the present invention；
Fig. 6 is in moving advertising distribution method of the present invention, receives and parses through the inquiry of the domain name result that external network returns, obtains
Take multicast address one embodiment schematic flow sheet；
Fig. 7 is in moving advertising distribution method of the present invention, and external network sends DNS query asks an embodiment flow process to be shown
It is intended to；
Fig. 8 is moving advertising dissemination system one example structure schematic diagram of the present invention；
Fig. 9 is terminal one example structure schematic diagram in moving advertising dissemination system of the present invention；
Figure 10 is advertising business request module one example structure schematic diagram in moving advertising dissemination system of the present invention；
Figure 11 is the inquiry request sending module one example structure signal of terminal in moving advertising dissemination system of the present invention
Figure.
The realization of the object of the invention, functional characteristics and advantage will in conjunction with the embodiments, are described further referring to the drawings.
Detailed description of the invention
Technical scheme is further illustrated below in conjunction with Figure of description and specific embodiment.Should be appreciated that this
Specific embodiment described by place only in order to explain the present invention, is not intended to limit the present invention.
It is user program in prior art, DNS client and dns server relation schematic diagram with reference to Fig. 3, Fig. 3.Such as Fig. 3
Shown in, DNS (Domain Name Server, name server) operational process is as follows: terminal checks local cache information, if this
Ground cache information exists required multicast address, the most directly uses described multicast address；If local cache information does not exists
Described multicast address, then send multicast address request to local dns client；Local dns client checks cache information, if
Local dns client exists required multicast address, described multicast address is returned to terminal, if in local dns client
There is not required multicast address, then local dns client sends DNS query request to dns server；Dns server receives
After described inquiry request, correspondence multicast address returning to DNS client, described multicast address is sent out by described DNS client again
Give described terminal；Described terminal is obtained the multicast address needed by DNS client.
It is communication network connection diagram of the present invention with reference to Fig. 4, Fig. 4.Communication network connection diagram as shown in Figure 4 is
Moving advertising distribution method of the present invention and the base scene of each embodiment of system.In the present invention, described multicast address refers to
Multicast IP (Internet Protocol, Internet protocol) address；In a preferred embodiment, relevant to position multicast
IP address refers to expand Multicast IP Address, is used for representing positional information by the part in Multicast IP Address.Excellent one
In the embodiment of choosing, the Multicast IP Address of chain-supermarket X releasing advertisements is 224.0.2.1～224.0.2.4, wherein said supermarket
The Multicast IP Address of sales field, city east releasing advertisements be 224.0.2.1, the Multicast IP Address of sales field, west of a city releasing advertisements is
224.0.2.2, the Multicast IP Address of north of the city sales field releasing advertisements is 224.0.2.3, the multicast IP ground of sales field, south of a city releasing advertisements
Location is 224.0.2.4.Above-mentioned Multicast IP Address all regards several Multicast IP Address under the multicast group of described supermarket as.
It is moving advertising distribution method one embodiment schematic flow sheet of the present invention with reference to Fig. 5, Fig. 5.As it is shown in figure 5, this
Bright moving advertising distribution method comprises the following steps:
Step S01, external network send DNS query request；
Terminal checks local cache information, if local cache information does not has the current desired domain name of system, then terminal to
External network sends DNS query request, in order to the domain name required for acquisition.In a preferred embodiment, described DNS query please
Current location information and current network information can be carried in asking.
Step S02, judge described DNS query request in whether carry positional information；The most then perform step S03；If
No, then perform step S04；
After terminal external network sends DNS request, the territory needing to resolve that network side carries in asking according to DNS query
Name resolves；Meanwhile, whether DNS query request described in terminal judges carries positional information；Because terminal needs basis
Whether DNS query request carries positional information, and takes different modes to obtain multicast address；
Step S03, receive and parse through external network return inquiry of the domain name result, obtain multicast address；
External network dns server receives the inquiry of the domain name request of arrival DNS client, inquires about domain name,
And the Query Result of domain name is returned.If the DNS query request that described terminal external network sends carries position
Information, then terminal receives the inquiry of the domain name result that external network returns, and resolves domain name Query Result, will inquiry
Result is after local cache, according to described analysis result, directly obtains multicast address,
The inquiry of the domain name result that step S04, reception external network return, according to the positional information in described Query Result,
Coupling multicast address；
If not carrying positional information in the DNS query request that described terminal external network sends, then terminal is receiving
After the inquiry of the domain name result that external network returns, can be identified for that terminal access digit according to what domain name Query Result comprised
The information put, mates multicast address with network side；In a preferred embodiment, can be identified for that the letter of terminal access position described in
Breath has BSSID (Basic Service Set Identifier, primary service area identifier), SSID (Service Set
Identifier, service set identifier) etc..
Step S05, add corresponding multicast group according to described multicast address, and send advertising business request to multicast source；
According to the multicast address obtained, after described terminal uses described multicast address to add corresponding multicast group, to outside
Network sends advertising business request.
Step S06, receive the advertisement that described multicast source is distributed to described multicast group.
Multicast source receives and responds the advertising business request that system sends, according to described advertising business request content, to institute
State the advertisement of the system distribution correspondence adding corresponding multicast group；System receives the advertisement that multicast source is distributed to described multicast group.
The present embodiment moving advertising distribution method sends DNS query by external network and asks, asks according to described inquiry
Whether carry positional information in asking and obtain multicast address in different ways, add correspondence multicast according to described multicast address
Group after multicast source sends advertising business request, receives the method for advertisement that multicast source is distributed to described multicast group, it is achieved that
In Novel movable ad system, the moving advertising adhering to diverse location separately can be made a distinction and can be true by the multicast source of multicast group
The beneficial effect of fixed correct advertisement user, improves Consumer's Experience.
Being in moving advertising distribution method of the present invention with reference to Fig. 6, Fig. 6, the domain name receiving and parsing through external network return is looked into
Ask result, obtain multicast address one embodiment schematic flow sheet.As shown in Figure 6, in moving advertising distribution method of the present invention, step
S03, receive and parse through external network return inquiry of the domain name result, obtain multicast address step specifically include:
Step S11, parsing inquiry of the domain name result, obtain multicast information；
Receive the inquiry of the domain name result that external network returns, and resolve domain name Query Result；Preferably implement one
In example, described external network returns the pattern that domain name Query Result SRV (Service position, service position) records
For:
$ORIGIN xmarket.mobad.com.
west.xmarket.mobad.com A 224.0.2.1
east.xmarket.mobad.com A 224.0.2.2
north.xmarket.mobad.com A 224.0.2.3
south.xmarket.mobad.com A 224.0.2.4
From domain name analysis result, extract the information matched with described positional information, obtain multicast information；?
In one preferred embodiment, described multicast information includes current location information of terminal and the network information.In a preferred embodiment
In, the positional information of present terminal is west.
Step S12, according to described multicast information, from domain name mapping result, extract the genus matched with described multicast information
Property information；
According to the positional information of the present terminal obtained in step S11, analytically result extracts and believe with described position
The attribute information of manner of breathing coupling.In a preferred embodiment, obtaining current location information according to step S11 is west, from institute
State the attribute information that in domain name mapping result, in i.e. above-mentioned SRV record, extraction is mated with described positional information and i.e. find corresponding bar
Mesh west.xmarket.mobad.com.
Step S13, according to described attribute information, obtain multicast address.
The described attribute information extracted according to step S12, inquires about analysis result, and according to described attribute information, acquisition is many
Broadcast address.In a preferred embodiment, according to the described attribute information west.xmarket.mobad.com found, from SRV
Obtaining the corresponding multicast address after resolving in record is 224.0.2.1.
The present embodiment moving advertising distribution method, by resolving inquiry of the domain name result, obtains multicast information, according to described many
Broadcast information, from domain name mapping result, extract the attribute information matched with described multicast information and according to described attribute information,
The method obtaining multicast address, it is achieved that in Novel movable ad system, the multicast source of multicast group can be to adhering to diverse location separately
Moving advertising makes a distinction and can determine the beneficial effect of correct advertisement user, further improves user's body
Test.
Being in moving advertising distribution method of the present invention with reference to Fig. 7, Fig. 7, external network sends DNS query request one enforcement
Example schematic flow sheet.As it is shown in fig. 7, in moving advertising distribution method of the present invention, step S01, external network send DNS query
The step of request specifically includes:
Step S21, the domain name matched with the described network information according to network information selection, please by the parsing of domain name
Ask and send the DNS client to described terminal；
Terminal obtains the network information of present access network, comprises and carry AP (Accessing in the described network information
Point, access point) positional information of information, such as the BSSID of AP；The request of external network response terminal, home position information.
In a preferred embodiment, terminal is in verification process, from AAA (Authentication Authorization
Account, Certificate Authority is kept accounts) the configuration list item of server download package BSSID and positional information corresponding relation containing AP；Or by
The application server responses request providing location-based service in external network, according to the AP information carried in request, such as AP
BSSID, returns corresponding positional information.In a preferred embodiment, the SSID of described present access network is ssid_1；Eventually
Hold according to the described network information, select the domain name mated with described network information case, and domain name is mail to DNS client,
Domain name is resolved by request DNS client；In a preferred embodiment, terminal wishes that the movement accepting supermarket X is wide
Accusing, the domain name of supermarket X is xmarket.mobad.com.Meanwhile, the network information that terminal obtains is ssid_1, and terminal selects
This domain name, as the domain name matched with the network information, is mail to DNS client by ssid_1.xmarket.mobad.com, request
DNS client resolves.
Step S22, described DNS client receive described analysis request, inquire about the solution in described DNS client local cache
Analysis maps item；
After described DNS client receives the domain name mapping request of self terminal, the solution in inquiry DNS client local cache
Analysis maps item；
Step S23, the parsing judging whether to exist in described local cache domain name map item；The most then perform step
Rapid S24；If it is not, then perform step S25；
Domain name in the presence of step S24, use local cache；
Step S25, external network send DNS query request.
DNS client judges that the parsing that whether there is domain name in described local cache maps item, if described this locality is delayed
The domain name mapping not having terminal request in depositing maps item, then DNS client transmission domain name is looked into external network, request DNS
Ask.In a preferred embodiment, after DNS client inquiry local cache, the domain name of request analysis in step S21 is not found
The parsing of ssid_1.xmarket.mobad.com maps item, then domain name is mail to external network and carries out DNS by DNS client
Inquiry.If the domain name mapping that there is terminal request in described local cache maps item, then use the territory in the presence of local cache
Name.
The present embodiment moving advertising distribution method judges whether to exist in described local cache described territory by DNS client
When resolving mapping item and there is not the parsing mapping item of domain name in local cache of name, external network sends DNS and looks into
The method asking request, it is achieved that in Novel movable ad system, the multicast source of multicast group can be wide to the movement adhering to diverse location separately
Accuse the beneficial effect making a distinction and can determine correct advertisement user, further increasing Consumer's Experience, effectively
Make use of air resource, alleviate the network pressure of operator.
It is moving advertising dissemination system one example structure schematic diagram of the present invention with reference to Fig. 8, Fig. 8.As shown in Figure 8, this
Bright moving advertising dissemination system includes:
Terminal 01, sends DNS query request for external network；
Described terminal 01 is additionally operable to, and when carrying positional information in described DNS query is asked, receives what external network returned
Inquiry of the domain name result, obtains multicast address；When not carrying positional information in described DNS query is asked, according to described inquiry
Positional information in result, mates multicast address；Add corresponding multicast group according to described multicast address, send advertisement to multicast source
Service request；
Positional information judge module 02, is used for judging whether carry positional information in the request of described DNS query；
Terminal 01 checks local cache information, if not having the current desired domain name of system, then terminal in local cache information
01 external network sends DNS query request, in order to the domain name required for acquisition.In a preferred embodiment, described DNS looks into
Ask in request and can carry current location information and current network information.After terminal 01 external network sends DNS request, network
The domain name needing to resolve that side is carried in asking according to DNS query resolves；The positional information judge module of terminal 01 simultaneously
02 judges whether carry positional information in the request of described DNS query；Because whether terminal 01 is taken in needing to ask according to DNS query
Band positional information, and take different modes to obtain multicast address；External network dns server receives self terminal 01
Inquiry of the domain name is asked, and inquires about domain name, and the Query Result of domain name is returned terminal 01.If described terminal 01
External network send DNS query request in carry positional information, then terminal 01 receive external network return domain name look into
Ask result, and domain name Query Result is resolved, by Query Result after local cache, according to described analysis result,
Directly obtain multicast address；If the DNS query request that described terminal 01 external network sends does not carries positional information, then
Terminal 01, after have received the inquiry of the domain name result that external network returns, can be marked according to comprise in domain name Query Result
Know the information of terminal access position, mate multicast address；In a preferred embodiment, can be identified for that terminal access position described in
Information have BSSID, SSID etc..Meanwhile, according to the multicast address obtained, it is right that described terminal 01 uses described multicast address to add
After the multicast group answered, initiate advertising business request to multicast source.
Advertisement module 03, for receiving the advertisement that described multicast source is distributed to described multicast group.
After described terminal 01 adds corresponding multicast group according to the multicast address obtained, the multicast source of external network sends
Advertising business is asked, and multicast source receives and responds the advertising business that described terminal 01 sends and asks, and to have added correspondence many to described
Broadcast advertisement module 03 distributing advertisement of group；Described advertisement module 03 receive multicast source to described multicast group distribute wide
Accuse.
The present embodiment moving advertising dissemination system is by according to whether carrying positional information in described inquiry request using
Different modes obtains multicast address, adds corresponding multicast group according to described multicast address and receive multicast source to described multicast group
The method of the advertisement of distribution, it is achieved that in Novel movable ad system, the multicast source of multicast group can be to the shifting adhering to diverse location separately
Dynamic advertisement makes a distinction and can determine the beneficial effect of correct advertisement user, improves Consumer's Experience.
It is service request module one example structure schematic diagram in moving advertising dissemination system of the present invention with reference to Fig. 9, Fig. 9.
As it is shown in figure 9, in moving advertising dissemination system of the present invention, terminal 01 specifically includes:
Inquiry request sending module 011, sends DNS query request for external network；
Multicast address acquisition module 012, when carrying positional information in asking in described DNS query, receives and parses through
The inquiry of the domain name result that external network returns, obtains multicast address；
Multicast address matching module 013, when not carrying positional information in asking in described DNS query, outside reception
The inquiry of the domain name result that portion's network returns, according to the positional information in described Query Result, mates multicast address；
Advertising business request module 014, for adding corresponding multicast group according to described multicast address, sends wide to multicast source
Accuse service request；
External network dns server receives the inquiry of the domain name request of arrival DNS client, inquires about domain name,
And the Query Result of domain name is returned.Multicast address acquisition module 021 carries positional information in described DNS query is asked
Time, receive the inquiry of the domain name result that external network returns, by Query Result after local cache, domain name Query Result is entered
Row resolves, and according to described analysis result, obtains multicast address；Multicast address matching module 013, asks in described DNS query
In when not carrying positional information, receive the inquiry of the domain name result that external network returns, according to the position in described Query Result
Information, mates multicast address；Advertising business request module 014, according to the multicast address obtained, uses described multicast address to add
After corresponding multicast group, external network sends advertising business request.
The present embodiment moving advertising dissemination system is by according to whether carrying positional information in described inquiry request using
Different modes obtains multicast address, adds corresponding multicast group according to described multicast address and receive multicast source to described multicast group
The method of the advertisement of distribution, it is achieved that in Novel movable ad system, the multicast source of multicast group can be to the shifting adhering to diverse location separately
Dynamic advertisement makes a distinction and can determine the beneficial effect of correct advertisement user, improves Consumer's Experience.
It is that in moving advertising dissemination system of the present invention, advertising business request module one example structure is shown with reference to Figure 10, Figure 10
It is intended to；As shown in Figure 10, described in ad delivery systems of the present invention, advertising business request module 014 specifically includes:
Domain name mapping unit 141, is used for resolving inquiry of the domain name result, obtains multicast information；
Domain name mapping unit 141 receives the inquiry of the domain name result that external network returns, and resolves domain name Query Result；
In a preferred embodiment, described external network returns domain name Query Result SRV (Service position, service
Position) pattern that records is:
$ORIGIN xmarket.mobad.com.
……
west xmarket mobad com A 224021
east.xmarket.mobad.com A 224.0.2.2
north.xmarket.mobad.com A 224.0.2.3
south.xmarket.mobad.com A 224.0.2.4
Domain name mapping unit 141 extracts the information matched with described positional information from domain name analysis result,
Obtain multicast information；In a preferred embodiment, described multicast information includes current location information of terminal and the network information.?
In one preferred embodiment, the positional information of present terminal is west.
Information extraction unit 142, for according to described multicast information, extracts and described multicast letter from domain name mapping result
The attribute information of manner of breathing coupling；
According to the positional information of the present terminal that domain name mapping unit 141 obtains, information extraction unit 142 analytically result
In extract the attribute information matched with described positional information.In a preferred embodiment, according to domain name mapping unit 141
Acquisition current location information is west, and information extraction unit 142 is extracted in i.e. above-mentioned SRV record from domain name analysis result
Corresponding entry west.xmarket.mobad.com is i.e. found with the attribute information that described positional information mates.
Address acquisition unit 143, for according to described attribute information, obtains multicast address.
The described attribute information extracted according to information extraction unit 142, address acquisition unit 143 inquires about analysis result,
According to described attribute information, obtain multicast address.In a preferred embodiment, address acquisition unit 143 is according to the institute found
Stating attribute information west.xmarket.mobad.com, obtaining the corresponding multicast address after resolving from SRV records is
224.0.2.1。
The present embodiment moving advertising dissemination system, by resolving inquiry of the domain name result, obtains multicast information, according to described many
Broadcast information, from domain name mapping result, extract the attribute information matched with described multicast information and according to described attribute information,
The method obtaining multicast address, it is achieved that in Novel movable ad system, the multicast source of multicast group can be to adhering to diverse location separately
Moving advertising makes a distinction and can determine the beneficial effect of correct advertisement user, further improves user's body
Test.
It is inquiry request sending module one embodiment of terminal in moving advertising dissemination system of the present invention with reference to Figure 11, Figure 11
Structural representation.As shown in figure 11, in moving advertising dissemination system of the present invention, the inquiry request sending module 011 of terminal 01 has
Body includes:
Domain names matching unit 111, for selecting the domain name matched with the described network information according to the network information, will
The analysis request of domain name sends the DNS client to described terminal；
The domain names matching unit 111 of terminal obtains the network information of present access network, wraps in the described network information
Contain the positional information carrying AP (Accessing Point, access point) information, such as BSSID (the Basic Service Set of AP
Identifier, primary service area identifier)；The request of external network response terminal, home position information.The most real one
Executing in example, terminal is in verification process, and from AAA, (Authentication Authorization Account, Certificate Authority is remembered
Account) the configuration list item of server download package BSSID and positional information corresponding relation containing AP；Or by the offer position in external network
Put the application server responses request of service, according to the AP information carried in request, such as the BSSID of AP, return to corresponding position
Information.In a preferred embodiment, SSID (Service Set Identifier, the services set of described present access network
Identifier) it is ssid_1；The domain names matching unit 111 of terminal, according to the described network information, selects and the described network information
The domain name of case coupling, and domain name is mail to DNS client 112, domain name is resolved by request DNS client 112；
In a preferred embodiment, domain names matching unit 111 wishes to accept the moving advertising of supermarket X, and the domain name of supermarket X is
xmarket.mobad.com.Meanwhile, the network information that domain names matching unit 111 obtains is ssid_1, and domain names mates
Unit 111 selects ssid_1.xmarket.mobad.com as the domain name matched with the network information, and this domain name is mail to DNS
Client 112, request DNS client 112 resolves.
DNS client 112, is used for receiving described analysis request, and the parsing in inquiry local cache maps item；Judge described
The parsing that whether there is domain name in local cache maps item；The parsing that there is not domain name in described local cache is reflected
When penetrating, external network sends DNS query request.
DNS client 112 receives after the domain name mapping request of domain names matching unit 111, inquires about DNS client
Parsing in 112 local caches maps item；DNS client 112 judges whether to exist in described local cache the solution of domain name
Analysis maps item, if the domain name mapping not having domain names matching unit 111 to ask in described local cache maps item, then DNS visitor
Family end 112 sends domain name to external network, request DNS query.In a preferred embodiment, DNS client 112 is inquired about
After local cache, do not find domain name ssid_1.xmarket.mobad.com of domain names matching unit 111 request analysis
Parsing map item, then domain name is mail to external network and carries out DNS query by DNS client 112.If in described local cache
The domain name mapping that there is domain names matching unit 111 request maps item, then use the domain name in the presence of local cache.
The present embodiment moving advertising dissemination system judges whether to exist in described local cache described territory by DNS client
When resolving mapping item and there is not the parsing mapping item of domain name in local cache of name, external network sends DNS and looks into
The method asking request, it is achieved that in Novel movable ad system, the multicast source of multicast group can be wide to the movement adhering to diverse location separately
Accuse the beneficial effect making a distinction and can determine correct advertisement user, further increasing Consumer's Experience, effectively
Make use of air resource, alleviate the network pressure of operator.
The foregoing is only the preferred embodiments of the present invention, not thereby limit its scope of the claims, every utilize the present invention
Equivalent structure or equivalence flow process that description and accompanying drawing content are made convert, and are directly or indirectly used in other relevant technology necks
Territory, is the most in like manner included in the scope of patent protection of the present invention.
Claims (10)
1. a moving advertising distribution method, it is characterised in that comprise the following steps:
It is used for representing positional information by the part in multicast address；
External network sends the request of name server DNS query；
Judge whether the request of described DNS query carries positional information；The most then receive and parse through the domain name that external network returns
Query Result, obtains multicast address；If it is not, then receive the inquiry of the domain name result that external network returns, according to described Query Result
In positional information, mate multicast address；
Add corresponding multicast group according to described multicast address, and send advertising business request to multicast source；
Receive the advertisement that described multicast source is distributed to described multicast group.
Moving advertising distribution method the most according to claim 1, it is characterised in that described in receive and parse through external network and return
The inquiry of the domain name result returned, the step obtaining multicast address specifically includes:
Resolve inquiry of the domain name result, obtain multicast information；
According to described multicast information, from domain name mapping result, extract the attribute information matched with described multicast information；
According to described attribute information, obtain multicast address.
Moving advertising distribution method the most according to claim 2, it is characterised in that described multicast information includes current location
Information and the network information.
Moving advertising distribution method the most according to claim 1, it is characterised in that described external network sends DNS and looks into
The step asking request specifically includes:
Select the domain name matched with the described network information according to the network information, the analysis request of domain name is sent to terminal
DNS client；
Described DNS client receives described analysis request, inquires about the parsing in described DNS client local cache and maps item；
Judge that the parsing that whether there is domain name in described local cache maps item；
If it is not, then external network sends DNS query request.
5. according to the moving advertising distribution method described in any one of Claims 1-4, it is characterised in that described multicast group has
The subdomain name one_to_one corresponding that each multicast address under uniquely identified Main Domain, and multicast group builds with described Main Domain.
6. a moving advertising dissemination system, it is characterised in that including:
Terminal, is used for being used for the part in multicast address representing that positional information and external network send DNS query request；
Described terminal is additionally operable to, and when carrying positional information in described DNS query is asked, the domain name receiving external network return is looked into
Ask result, obtain multicast address；When not carrying positional information in described DNS query is asked, according in described Query Result
Positional information, mate multicast address；Adding corresponding multicast group according to described multicast address, sending advertising business to multicast source please
Ask；
Positional information judge module, is used for judging whether carry positional information in the request of described DNS query；
Advertisement module, for receiving the advertisement that described multicast source is distributed to described multicast group.
Moving advertising dissemination system the most according to claim 6, it is characterised in that described terminal specifically includes:
Inquiry request sending module, sends DNS query request for external network；
Multicast address acquisition module, when carrying positional information in asking in described DNS query, receives and parses through external network
The inquiry of the domain name result returned, obtains multicast address；
Multicast address matching module, when not carrying positional information in asking in described DNS query, receives external network and returns
The inquiry of the domain name result returned, according to the positional information in described Query Result, mates multicast address；
Advertising business request module, for adding corresponding multicast group according to described multicast address, sends advertising business to multicast source
Request；
Described advertising business request module specifically includes:
Domain name mapping unit, is used for resolving inquiry of the domain name result, obtains multicast information；
Information extraction unit, for according to described multicast information, extracts and described multicast information phase from domain name mapping result
The attribute information joined；
Address acquisition unit, for according to described attribute information, obtains multicast address.
Moving advertising dissemination system the most according to claim 7, it is characterised in that described multicast information includes current location
Information and the network information.
Moving advertising dissemination system the most according to claim 7, it is characterised in that the inquiry request of described terminal sends mould
Block specifically includes:
Domain names matching unit, for selecting the domain name matched with the described network information, by described territory according to the network information
The analysis request of name sends the DNS client to described terminal；
DNS client, is used for receiving described analysis request, inquires about the parsing in described DNS client local cache and maps item；Sentence
The parsing that whether there is domain name in disconnected described local cache maps item；Domain name is there is not in described local cache
When resolving mapping item, external network sends DNS query request.
10. according to the moving advertising dissemination system described in any one of claim 6 to 9, it is characterised in that described multicast group has
The subdomain name one_to_one corresponding that each multicast address under uniquely identified Main Domain, and multicast group builds with described Main Domain.
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| CN201210118875.2A CN103379432B (en) | 2012-04-20 | 2012-04-20 | Moving advertising distribution method and system |
| PCT/CN2013/073157 WO2013155922A1 (en) | 2012-04-20 | 2013-03-25 | Method and system for mobile advertisement delivery |
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| CN201210118875.2A CN103379432B (en) | 2012-04-20 | 2012-04-20 | Moving advertising distribution method and system |
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| CN106535108B (en) * | 2015-09-10 | 2019-10-18 | 上海连尚网络科技有限公司 | The method and apparatus for seeking information is recruited for providing |
| US10530739B2 (en) * | 2015-10-20 | 2020-01-07 | Samsung Electronics Co., Ltd. | Method and apparatus for address resolution of multicast/broadcast resources using domain name systems |
| CN110602628B (en) * | 2018-05-23 | 2021-04-20 | 华为技术有限公司 | Method, gateway and server for terminal to join multicast group in Internet of vehicles |
| CN112020007B (en) * | 2019-05-31 | 2022-04-26 | 华为技术有限公司 | Communication method and communication device |
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| CN1969572A (en) * | 2004-06-16 | 2007-05-23 | Lg电子株式会社 | Broadcast/multicast service method based on user location information |
| CN102130788A (en) * | 2011-03-14 | 2011-07-20 | 华为技术有限公司 | Method, device and system for configuring monitoring terminal |
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| CN100454819C (en) * | 2006-06-19 | 2009-01-21 | 华为技术有限公司 | Method for realizing multiple packet broadcasting service |
| CN100579280C (en) * | 2006-06-23 | 2010-01-06 | 华为技术有限公司 | Method for determining multicast service user position area |
| CN102209303B (en) * | 2007-01-12 | 2014-06-11 | 华为技术有限公司 | Method and system for determining presence of broadcast/multicast cache frame at access point |
| CN101784008A (en) * | 2009-01-21 | 2010-07-21 | 中兴通讯股份有限公司 | Method for supplying business guide and mobile multimedia broadcasting multi-cast service platform |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN1969572A (en) * | 2004-06-16 | 2007-05-23 | Lg电子株式会社 | Broadcast/multicast service method based on user location information |
| CN102130788A (en) * | 2011-03-14 | 2011-07-20 | 华为技术有限公司 | Method, device and system for configuring monitoring terminal |
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