CN103309887B - The verification method of user behavior collection and checking device - Google Patents

The verification method of user behavior collection and checking device Download PDF

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CN103309887B
CN103309887B CN201210065946.7A CN201210065946A CN103309887B CN 103309887 B CN103309887 B CN 103309887B CN 201210065946 A CN201210065946 A CN 201210065946A CN 103309887 B CN103309887 B CN 103309887B
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user behavior
page elements
user
page
rule
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CN103309887A (en
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冯智峰
童国俊
钟伟坚
陈寄文
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Priority to HK13113052.3A priority patent/HK1185689A1/en
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Abstract

This application discloses verification method and checking device that a kind of user behavior gathers, for verifying the situation of layouting of page elements on target pages by the checking page, wherein, described layouting includes: making the step that described page elements is associated with the user behavior rule preset, described user behavior rule is used for generating user behavior data;Described verification method comprises the following steps: step S1: be loaded into described target pages in the described checking page;Step S2: identify and can match the regular all page elements that can match again described user behavior data of described user behavior in described target pages.The application can improve the efficiency and accuracy checked of layouting.

Description

The verification method of user behavior collection and checking device
Technical field
The present invention relates to data collecting field, particularly relate to a kind of user behavior gather verification method and Checking device.
Background technology
Along with the fast development of ecommerce, analyze user in a platform (such as website) interested Content (such as function or product channel etc.), and accordingly Continuous optimization website or adjust business strategy could be Survival and development in keen competition;And analyzing web site user behavior (click) data are (that is, when user's point The character string analyzed for website statistics sent to statistical server when hitting some point on webpage) it is to obtain Obtain the important means of this category information.For obtaining user behavior data, developer would generally gather at needs Layout in the place of user behavior data, so, when user browse or click on these have layouted local time, User behavior data will be sent to statistical server.
Generally, layouting is to realize for the code layouted by inserting in page code.And for The verification of situation of layouting and checking, be to be accomplished manually by the developer that layouts, concretely comprise the following steps:
1. developer verifies and layouts relevant various codes, and the place that inspection needs are layouted is the most Layout.
2. need on the page browser plug-in is installed.When verification is layouted, developer opens browser and inserts Part, then clicks on cloth on the page and crosses page elements a little, and browser plug-in can capture the place of layouting and be sent to system The collection of meter server is asked and presents in the form of a list, and developer needs in these are asked Search whether the collection request being sent to statistical server of correspondence.
3. the cloth dot information that developer carries in also needing to verify further the request of collection is the most correct.
4. wait for a period of time (generally one day), by checking the report data of statistical server, really Recognizing and layout errorless and come into force, user behavior is correctly gathered, and layouts successfully.
Existing layout verification and verification mode is all based on manually carrying out due to above-mentioned, therefore, have Following shortcoming:
1. developer manually verifies the place that the most all needs are layouted and the most layouts, it is impossible to guarantee percentage Hundred correct, especially need to layout local many in the case of, occur omitting or mistake probability just Can be greatly increased, cause user behavior collection that deviation occurs.
2. the inspection layouted and verification are all carried out by browser plug-in, need to expend substantial amounts of time Between and manpower.
3. can not real-time checking layout the most correct, statistical server can only be waited to gather the number of a period of time According to rear, verify that collection is the most correct by report data.
Summary of the invention
In view of this, the application proposes verification method and the checking device that a kind of user behavior gathers, it is possible to The efficiency and accuracy that improving layouts checks.
For achieving the above object, embodiments herein provides the verification method that a kind of user behavior gathers, For verifying the situation of layouting of page elements on target pages by the checking page, wherein, layout described in bag Including: make the step that described page elements is associated with the user behavior rule preset, described user behavior is advised Then it is used for generating user behavior data;Described verification method comprises the following steps: step S1: test described The card page is loaded into described target pages;Step S2: identify described in can matching in described target pages User behavior rule can match again all page elements of described user behavior data.
Preferably, by belong to the matching value of certain match-type make described page elements with preset user Rule of conduct is associated.
Preferably, described match-type includes: ID coupling, class attributes match, Custom Attributes coupling And css route matching.
Preferably, described step S2 specifically includes: step S21: inquire about the institute that described target pages is corresponding There is user's rule of conduct;Step S22: search by the matching value of every user behavior rule and inquire The first page element that is associated of all user behavior rules;Step S23: by matching value search with The user behavior data that described first page element is associated;Step S24: identify to find and be associated The page elements of user behavior data.
Preferably, described verification method also includes: step S3: receive user to selected page elements Information display request;Step S4: if selected page elements can match user behavior data, Then show the match-type of selected page elements, matching value, user behavior rule or user behavior number One or more according to.
Preferably, step S4 specifically includes: step S41: when the information receiving user shows request, All user behavior datas that the inquiry page elements place target pages chosen of user is corresponding;Step S42: The second page element being associated with all user behavior datas inquired is searched by matching value;Step S43: search the page elements that user chooses from described second page element, if can find, then show Show in the match-type of selected page elements, matching value, user behavior rule or user behavior data One or more.
Preferably, described verification method also includes: step S5: obtains the request chosen of user and layouts checking Page elements, this request layout checking page elements can match user behavior data;Step S6: The user behavior data that the page elements verified of this request being layouted is corresponding sends to statistical server, if institute State statistical server and can correctly resolve received user behavior data, then layout correct.
Embodiments herein additionally provides the checking device that a kind of user behavior gathers, for by checking The page verifies the situation of layouting of page elements on target pages, wherein, described in layout and include: make described page Surface element is associated with the user behavior rule preset, and described user behavior rule is used for generating user behavior Data;Described checking device includes: be loaded into unit, for being loaded into described target in the described checking page The page;Mark unit, is used for identifying in described target pages and can match described user behavior rule again All page elements of described user behavior data can be matched.
Preferably, by belong to the matching value of certain match-type make described page elements with preset user Rule of conduct is associated.
Preferably, described mark unit includes: rule query module, is used for inquiring about described target pages pair The all user behaviors rule answered;First page element searches module, for being advised by every user behavior Matching value then searches the first page element being associated with all user behavior rules inquired;User Behavioral data searches module, for being searched the user being associated with described first page element by matching value Behavioral data;Mark module, identifies the page elements finding the user behavior data being associated.
Preferably, described checking device also includes: information display request reception unit, is used for receiving user The information of selected page elements is shown request;Information display unit, if for the selected page Element can match user behavior data, then show the match-type of selected page elements, coupling Value, user behavior rule or user behavior data in one or more.
Preferably, described information display unit includes: user behavior data enquiry module, for when receiving When information to user shows request, the institute that the inquiry page elements place target pages chosen of user is corresponding There is user behavior data;Second element searches module, all with inquire for being searched by matching value The second page element that user behavior data is associated;Information display module, for from described second page Element is searched the page elements that user chooses, if can find, then shows selected page elements Match-type, matching value, user behavior rule or user behavior data in one or more.
Preferably, described checking device also includes: checking acquisition request unit of layouting, and is used for obtaining user The request chosen layout checking page elements, this request layout checking page elements can match use Family behavioral data;Data transmission unit, for the user that the page elements verified of this request being layouted is corresponding Behavioral data sends to statistical server, if described statistical server can correctly resolve received user's row For data, then layout correct.
As shown from the above technical solution, the application has the efficiency and accuracy that can improve layouts checks Beneficial effect.
By description of a preferred embodiment referring to the drawings, above-mentioned and other purpose of the application, Feature and advantage will be apparent from.
Accompanying drawing explanation
The flow chart of the verification method that Fig. 1 gathers for the user behavior provided according to the application one embodiment;
Fig. 2 is the target pages schematic diagram identifying result of layouting according to the application one embodiment;
Fig. 3 is the flow chart of the concrete steps of step S2 according to the application one embodiment;
The flow chart of the verification method that Fig. 4 gathers for the user behavior provided according to the application one embodiment;
Fig. 5 is the schematic diagram demonstrating page elements details according to the application one embodiment;
The structure of the checking device that Fig. 6 gathers for the user behavior provided according to the application one specific embodiment Schematic diagram.
Detailed description of the invention
The specific embodiment of the application is described more fully below.It should be noted that, the embodiments described herein is only For illustrating, it is not limited to the application.And, in the following description, different " realities Execute example " or " embodiment " refer to be not necessarily same embodiment.Additionally, in one or more embodiment Special characteristic, structure or feature can be combined by any suitable form.
This application provides the verification method that a kind of user behavior gathers, verify target by the checking page The situation of layouting of page elements on the page, wherein, layouts and includes: make page elements and the user's row preset The step being associated for rule, user behavior rule is used for generating user behavior data.
Here, page elements is webpage DOM (document object model, DOM Document Object Model) The concrete element of certain in structure.User behavior rule expresses user behavior data for being gone here and there by rule, To represent a type of data to be gathered;And user behavior data is: when in user's webpage clicking During page elements, it is sent to the statistical server character string for statistical analysis.
In one embodiment, page elements and user behavior rule the mating with certain match-type preset Value is associated.Wherein, match-type has multiple, such as ID coupling, Custom Attributes coupling, class Attributes match or css (Cascading Style Sheets, cascading style list) route matching etc..
Such as, " search " button on certain target pages is as page elements, and its ID value is " search_button ", when this button is arranged user behavior rule, first needs to determine match-type, if Use ID coupling, then matching value is " search_button ", so, and " search " on target pages Button is associated with user behavior rule by matching value " search_button ", so with by user's row The user behavior data generated for rule is associated.
Custom Attributes for increasing the attribute of new non-protogenous, the most self-defining trace to page elements Attribute.
The mode (such as trace attribute) using class name-matches to mate with Custom Attributes associates The mode that user behavior rule (or user behavior data) mates with method and the employing ID of page elements Similar, do not repeat them here.
For css path, due to the attribute just having when it belongs to and writes page code, therefore it is Make, in the case of above-mentioned three kinds of matching ways are the most inapplicable, css route matching still to be used to realize page Surface element associates with user behavior rule (or user behavior data).
During it should be noted that use above-mentioned match-type to be associated, page elements is advised with user behavior Then not only have situation one to one between (or user behavior data), there is also multiple page elements The situation corresponding with same user behavior rule (or user behavior data).Such as, 5 " search " Button has identical Custom Attributes, if Property Name is the Custom Attributes of trace, then and can be by certainly Defined attribute matching way, according to self-defining trace by these 5 " search " buttons and same user Rule of conduct (or user behavior data) associates.
Certainly, the application is not limited to above-mentioned interrelational form, and those skilled in the art may be used without its other party Formula makes page elements be associated with user behavior rule (or user behavior data).
In one embodiment, user behavior rule can be expressed by natural language, and according to different Expression-form defines different types of user behavior data, such as dynamic behaviour data, static behavior number According to interbehavior data.Wherein, dynamic behaviour data refer to that the variable field in user behavior rule leads to Cross application context data to replace and the user behavior data that generates, this kind of data can the implication of expressed in abundance, Such as user profile, ranking information, which page, here, context data is fortune based on present procedure The data that row is generated, for example, can represent dynamic behaviour data $ { ... }, such as: ${beginPage};Static behavior data refer to a string string data fixed, such as, certain static behavior Tables of data is shown as searchtrace=mp3_pic_2;Interbehavior data refer to user when page operation, The data value selected by different operating to replace the data that variable field in user behavior rule produces, In one embodiment, the representation of interbehavior data can use $ [...], for example, $[form:form1.username]。
Default user behavior rule can be stored in a rule cache or in a management system, for life Call when becoming user behavior data.So, when layouting for the page elements on target pages, can call User behavior rule generates user behavior data, and can be by the code insertion corresponding to user behavior data End to the code of target pages so that cloth is crossed and is embedded with user behavior data on target pages a little, Also the code of the code corresponding to user behavior data Yu target pages can be clearly distinguished simultaneously and every From.
After having introduced the embodiment that page elements on target pages is layouted, it is described in detail below layouting The verification method of situation.
Referring to shown in Fig. 1, this verification method includes step: step S1: be loaded into mesh in the checking page The mark page;And step S2: mark target pages can match user behavior rule and can match again The page elements of user behavior data.
Specifically, after page elements target pages needing layout is layouted, if page elements can It is fitted on user behavior rule, user behavior data can be matched again, then layout successfully;If page elements Fail to match user behavior data, then layout unsuccessfully.Can be by the page unit of layout success and failure of layouting Element with different colour codes out, is layouted the most successfully so that the developer that layouts is visually known, The efficiency and accuracy that substantially increasing layouts checks.
Referring to shown in Fig. 2, it is identified in the checking page to go out to layout the target pages of result.At this In target pages, identify successful page elements of layouting with black box, identify mistake of layouting with grey box The page elements lost.
Referring to shown in Fig. 3, it is the concrete steps of step S2 according to the application one embodiment, bag Include:
Step S21: all user behaviors rule that inquiry target pages is corresponding, and the use that can will inquire Family rule of conduct generates in target pages.
Step S22: searched by the matching value of every user behavior rule and advise with the user behavior inquired The first page element being then associated.Particularly as follows: every the user behavior inquired in traversal step S21 Rule, and by regular match-type and matching value, find corresponding page elements (this in target pages In, the page elements found is referred to as first page element), these first page elements are exactly that cloth is crossed a little Page elements.
Step S23: searched the user behavior data being associated with above-mentioned first page element by matching value. In the above-mentioned embodiment layouting page elements, user behavior data has been inserted in target pages, this Sample, can match, by matching value, the user behavior number being associated with first page element in target pages According to.
Step S24: identify the page elements finding the user behavior data being associated.
Further, the application also can need, according to user, the mark of removing on page elements so that it is recovers Appearance to the original object page.
And, the information display request that can send according to user, the details of display page elements.Please Refering to shown in Fig. 4, in one embodiment, step S3 can be performed: receive user to selected page unit The information display request of element, here, user can send by the way of such as clicking page elements by right key The information of this page elements is shown request.
Step S4: if the page elements selected by user can match user behavior data, then show institute The details of the page elements chosen, details include: match-type, matching value, user behavior One or more, as it is shown in figure 5, in detail in rule name, user behavior rule or user behavior data What thin information was in Fig. 4 gets information ready.
Step S4 specifically includes: step S41. is when the information receiving user shows request, and inquiry is used All user behavior datas that page elements place target pages that family is chosen is corresponding.Step S42. by Join value and search the second page element set being associated with all user behavior datas inquired.Step S43. the page elements that lookup user chooses from second page element set, here, can be by traversal institute There is second page element, judge that whether each element is that the mode of the page elements that user chooses is looked into successively Look for.If can find, then show the match-type of selected page elements, matching value, user behavior Rule or user behavior data in one or more;If failing to find, the page selected by user is described Element does not get data ready, does not the most show any information.
The verification method described above developer that can make to layout is visually known the page unit needing to layout Element is the most successfully layouted, and can show the details of page elements.Checking is explained below and layouts and be No correct method.
For verify on certain page elements layout whether correct, can be by the user behavior data of this page elements Transmission to statistical server resolves.
First, user can send checking request of layouting certain page elements (such as " to test in click Fig. 5 Card get ready " button or with click on step S2 identified can match user behavior rule again can The mode of the page elements being fitted on described user behavior data sends checking request of layouting).In an embodiment In, step S5 can be performed: obtaining the request that user chooses and layout the page elements of checking, this request is layouted The page elements of checking can match user behavior data;And step S6: checking that this request is layouted User behavior data corresponding to page elements send to statistical server, statistical server is by this use of parsing Family behavioral data, if received user behavior data can correctly be resolved, then layouts correct.
Therefore, the application can ask according to user, and layouting of real-time verification page elements is the most correct, nothing Need to wait for being verified by statistical data again after statistical server gathers a period of time.
The analysis result that statistical server returns also can be showed user by the application, as shown in table 1, and this In, user behavior data is: 19385_ Newman mp3 supplies _ is _ and it is _ S1839.
Field Value Parsing information
Offer numbers 1632 Success
Offer title Newman mp3 supplies Success
The most online It is Success
Management mode S1093 Failure matching regular expressions mistake
Table 1
Corresponding with said method, the application also provides for the checking device that a kind of user behavior gathers.
Referring to shown in Fig. 6, in the present embodiment, the checking device 6 of user behavior collection is used for passing through The checking page verifies the situation of layouting of page elements on target pages, wherein, described in layout and include: make institute Stating page elements to be associated with the user behavior rule preset, described user behavior rule is used for generating user Behavioral data.For the details of cloth point process, can be found in the specific descriptions of embodiment of the method, at this no longer Repeat.
Described checking device 6 includes: be loaded into unit 61, for being loaded into described mesh in the described checking page The mark page;Mark unit 62, be used for identifying in described target pages can match described user behavior rule All page elements of described user behavior data can be matched the most again.
Preferably, by belong to the matching value of certain match-type make described page elements with preset user Rule of conduct is associated, and wherein, match-type includes: ID coupling, class attributes match, self-defined genus Property coupling and css route matching etc..
Preferably, mark unit 62 includes: rule query module 621, is used for inquiring about described target pages Corresponding all user behaviors rule;First page element searches module 622, for by every user The matching value of rule of conduct searches the page 1 bin being associated with all user behavior rules inquired Element;User behavior data searches module 623, for being searched and described first page element by matching value The user behavior data being associated;Mark module 624, identifies and finds the user behavior data being associated Page elements.
Preferably, checking device 6 also includes: information display request reception unit 63, is used for receiving user The information of selected page elements is shown request;Information display unit 64, if for selected page Surface element can match user behavior data, then show selected page elements match-type, Join value, user behavior rule or user behavior data in one or more.
Preferably, information display unit 64 includes: user behavior data enquiry module 641, for when connecing When receiving the information display request of user, the page elements place target pages that inquiry user chooses is corresponding All user behavior datas;Second element searches module 642, for being searched by matching value and inquiring The second page element set that is associated of all user behavior datas;Information display module 643, is used for From described second page element set, search the page elements that user chooses, if can find, then show In the selected match-type of page elements, matching value, user behavior rule or user behavior data One or more.
Preferably, checking device 6 also includes: checking acquisition request unit 65 of layouting, and is used for obtaining user The request chosen layout checking page elements, this request layout checking page elements can match use Family behavioral data;Data transmission unit 66, for the use that the page elements verified of this request being layouted is corresponding Family behavioral data sends to statistical server, if described statistical server can correctly resolve received user Behavioral data, then layout correct.
Verifying that what device 6 carried out verifying realizes details for user behavior collection, the method that can be found in is implemented The specific descriptions of example, do not repeat them here.
The checking device that user behavior in the embodiment of the present application gathers, it is possible to the developer that makes to layout is directly perceived Whether success of layouting is recognized on ground, the efficiency and accuracy that substantially increasing layouts checks;And can according to The information display request that family sends, the details of display page elements;And can ask according to user, Layouting of real-time verification page elements is the most correct, it is not necessary to wait that statistical server gathers after a period of time again Verified by statistical data.
Those skilled in the art it will be appreciated that here in conjunction with the disclosed embodiments describe various exemplary Method step and device unit all can be with electronic hardware, software or the two be implemented in combination in.In order to clearly Interchangeability between hardware and software is shown to Chu, above to various exemplary steps and unit all with Its functional form carries out description generally.This functional be to realize with hardware or real with software Now depend on the design constraint that specific application is realized with whole system.Those skilled in the art can pin To each specific application, realize described functional in many ways, but the knot of this realization Fruit should not be construed as and on the contrary deviates from scope of the present application.
Although exemplary embodiment describing the application with reference to several, it is to be understood that, term used is Illustrate and exemplary and nonrestrictive term.Owing to the application can be embodied as in a variety of forms Without departing from invention spirit or essence, it should therefore be appreciated that above-described embodiment be not limited to any aforesaid carefully Joint, and should explain widely in the spirit and scope that appended claims are limited, therefore fall into right Whole changes and remodeling in requirement or its equivalent scope all should be appended claims and contained.

Claims (13)

1. the verification method that user behavior gathers, for verifying target pages by the checking page The situation of layouting of page elements, wherein, described in layout and include: make described page elements and the user preset The step that rule of conduct is associated, described user behavior rule comprises match-type and the matching value of this rule Information, is used for generating user behavior data;
Described verification method comprises the following steps:
Step S1: be loaded into described target pages in the described checking page;
Step S2: identify and can match described user behavior rule in described target pages and can match again All page elements of described user behavior data.
Verification method the most according to claim 1, it is characterised in that by belonging to certain coupling class The matching value of type makes described page elements be associated with the user behavior rule preset.
Verification method the most according to claim 2, it is characterised in that described match-type includes: ID coupling, class attributes match, Custom Attributes coupling and css route matching.
Verification method the most according to claim 2, it is characterised in that described step S2 is specifically wrapped Include:
Step S21: inquire about all user behaviors rule that described target pages is corresponding;
Step S22: searched and all user's row inquired by the matching value of every user behavior rule The first page element being associated for rule;
Step S23: searched the user behavior data being associated with described first page element by matching value;
Step S24: identify the page elements finding the user behavior data being associated.
Verification method the most according to claim 4, it is characterised in that also include:
Step S3: receive user and the information of selected page elements is shown request;
Step S4: if selected page elements can match user behavior data, then display is selected The match-type of page elements, matching value, user behavior rule or user behavior data in one or Multiple.
Verification method the most according to claim 5, it is characterised in that step S4 specifically includes:
Step S41: when the information receiving user shows request, the page elements that inquiry user chooses All user behavior datas that place target pages is corresponding;
Step S42: search second be associated with all user behavior datas inquired by matching value Page elements;
Step S43: search the page elements that user chooses from described second page element, if can look for Arrive, then show the match-type of selected page elements, matching value, user behavior rule or user's row One or more in data.
7. according to the verification method according to any one of claim 1-6, it is characterised in that also include:
Step S5: obtain the request chosen of user and layout the page elements of checking, this request is layouted checking Page elements can match user behavior data;
Step S6: the user behavior data that the page elements of checking of this request being layouted is corresponding sends to statistics Server, if described statistical server can correctly resolve received user behavior data, then layouts correct.
8. the checking device that user behavior gathers, for verifying target pages by the checking page The situation of layouting of page elements, wherein, described in layout and include: make described page elements and the user's row preset Being associated for rule, described user behavior rule comprises match-type and the matching value information of this rule, uses In generating user behavior data;
Described checking device includes:
It is loaded into unit, for being loaded into described target pages in the described checking page;
Mark unit, is used for identifying in described target pages and can match described user behavior rule and again can Match all page elements of described user behavior data.
Checking device the most according to claim 8, it is characterised in that by belonging to certain coupling class The matching value of type makes described page elements be associated with the user behavior rule preset.
Checking device the most according to claim 9, it is characterised in that described mark unit includes:
Rule query module, for inquiring about all user behaviors rule that described target pages is corresponding;
First page element searches module, for being searched by the matching value of every user behavior rule and looked into The first page element that all user behavior rules ask are associated;
User behavior data searches module, for searching relevant to described first page element by matching value The user behavior data of connection;
Mark module, identifies the page elements finding the user behavior data being associated.
11. checking devices according to claim 10, it is characterised in that also include:
Information display request reception unit, shows the information of selected page elements for receiving user Request;
Information display unit, if can match user behavior data, then for selected page elements The match-type of the page elements selected by display, matching value, user behavior rule or user behavior data In one or more.
12. checking devices according to claim 11, it is characterised in that described information display unit Including:
User behavior data enquiry module, during for showing request when the information receiving user, inquiry is used All user behavior datas that page elements place target pages that family is chosen is corresponding;
Second element searches module, for being searched and all user behavior datas inquired by matching value The second page element being associated;
Information display module, for searching the page elements that user chooses from described second page element, If can find, then show the match-type of selected page elements, matching value, user behavior rule Or one or more in user behavior data.
13. checking devices according to any one of-12 according to Claim 8, it is characterised in that also include:
Layout checking acquisition request unit, layout the page elements of checking for obtaining the request that user chooses, This request layout checking page elements can match user behavior data;
Data transmission unit, for the user behavior data that the page elements verified of this request being layouted is corresponding Send to statistical server, if described statistical server can correctly resolve received user behavior data, Then layout correct.
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