CN103281565A - Three-dimensional (3D) content supplying system and method for inserting and outputting 3D advertising images - Google Patents
Three-dimensional (3D) content supplying system and method for inserting and outputting 3D advertising images Download PDFInfo
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- CN103281565A CN103281565A CN2012104834681A CN201210483468A CN103281565A CN 103281565 A CN103281565 A CN 103281565A CN 2012104834681 A CN2012104834681 A CN 2012104834681A CN 201210483468 A CN201210483468 A CN 201210483468A CN 103281565 A CN103281565 A CN 103281565A
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Abstract
The invention relates to a system and a method for inserting and outputting three-dimensional (3D) advertisements. The system comprises 3D content equipment, 3D advertising content equipment, a customer relationship management (CRM) server, a 3D advertising image inserting server, a 3D content output server and a client, wherein the 3D content equipment is used for storing 3D contents; the 3D advertising content equipment is used for storing 3D advertising contents; the CRM server generates header information in real time and is used for inserting and replaying the stored 3D advertising contents in a partial area of the stored 3D content images; the 3D advertising image inserting server is used for separating the 3D content stored in the 3D content equipment into a first image and a second image and respectively inserting the separated first and second advertising images into the separated first and second images according to the generated header information; the 3D content output server is used for transmitting the 3D contents to the client; and the client is used for receiving and displaying the 3D contents. The technical scheme is adopted, when the 3D contents are replayed, the 3D advertising images can be played in proper areas of a frame, different content qualities are eliminated, and an advertising effect is maximized.
Description
Technical field
The present invention relates to the 3D content system and method is provided, the 3D content of particularly inserting 3D advertisement image and output provides system and method.
Background technology
Realize object as the people respectively by left eye and right eye and come perception three-dimensional, the 3D content by left direction image and the image of right direction in conjunction with the sensation that obtains solid.
The 3D content is also reproduced in clients such as RV, PC and intelligent terminal except at film.
The 3D content is given the more real sensation of user by stereoscopic picture plane.3D content and for the terminal development that presents its content with popularize constantly and enlarging.
But the mode of inserting the 3D advertisement image so far in the 3D content does not occur.The advertising of most of TV or portable terminal is not in the middle of view content, but in the surfing process on the net at the headline advertisement that inserts an other field.
Simultaneously, even if there is not the 3D advertisement image in the 3D content, also have the ad content of 2D, but have texture difference between 2D ad content and the 3D content, seeing that the 3D content is difficult to notice the 2D ad content.
Along with this reception 3D advertisement image information and the client reproduced as more and more individualized the intelligent terminal among the 3D TV, and utilize scope also to enlarge, the kind of advertisement etc. also needs each user that difference is arranged.
[prior art document]
[patent documentation]
The open 10-2010-0031743 of Korean Patent
The open 10-2-11-7012656 of Korean Patent
Summary of the invention
The problem that solves
The 3D content that the purpose of this invention is to provide a kind of 3D of insertion advertisement image and output provides system.
The 3D content providers method that the purpose of this invention is to provide a kind of 3D of insertion advertisement image and output.
The problem solution
The object of the invention is to provide the 3D content of a kind of 3D of insertion advertisement image and output that system is provided, and comprising: the 3D content that the present invention relates to a kind of 3D of insertion advertisement image and output provides system and method.Comprise: 3D content DB, be used for storing the 3D content, described 3D content is by taking subject and first image that generates and second reflection in conjunction with constituting from first direction and second direction respectively; 3D ad content DB is used for storing the 3D ad content, and described 3D ad content is by taking subject and first advertisement image that generates and second advertisement image in conjunction with constituting from first direction and second direction respectively; The CRM server generates heading message in real time, is used for inserting in the part zone of the 3D of described storage content image and reproducing the 3D ad content of described storage; The 3D advertisement image inserts server, be used for the 3D content that is stored in described 3D content DB is separated into first image and second image, the 3D advertisement image that is stored in described 3D ad content DB is separated into first advertisement image and second advertisement image, according to the heading message of described generation, first advertisement image of described separation and second advertisement image are inserted described first image that separates and second image respectively; 3D content export server is used for the 3D content is sent to client, and described 3D content comprises first advertisement image that inserts described separation and described first image and second image of second advertisement image; Client is used for receiving 3D content and demonstration.
The described 3D advertisement image of preferred described CRM server controls inserts server and selects 3D advertisement image and insertion.
Preferred described CRM server controls is exported the 3D content in the time that described 3D content export server is set.
Preferably also comprise user DB, be used for to store in advance the information of receiving from the user of client that meets each user's needs, described information comprises types of adverstising, age, sex, region, the interest of user's needs, the item of care.
The analysis of preferred described CRM server is stored in user's age, sex, region, the zone of user DB, the item of care, and selects the 3D advertisement according to analysis result, and generates heading message in real time.
Preferred described CRM server is selected the 3D advertisement image according to the adline that is stored in user DB, and generates heading message in real time, then the 3D content that meets described heading message is outputed to corresponding client.
Preferred described CRM server is selected the 3D ad content relevant with described 3D content, and generates real-time heading message, then the 3D content that meets described heading message is outputed to corresponding client.
Another object of the present invention is to provide the 3D content providers method of a kind of 3D of insertion advertisement image and output, comprise: the CRM server generates heading message in real time, the stage in the part zone that is used for will being stored in the 3D advertisement image insertion of 3D ad content DB and being reproduced in the 3D content image that is stored in 3D content DB; The 3D advertisement image inserts server the 3D content that is stored in 3D content DB is separated into first image and second image, the 3D advertisement image that has 3D ad content DB is separated into the stage of first advertisement image and second advertisement image; The 3D advertisement image inserts heading message that server generates according to the CRM server first advertisement image and second advertisement image is inserted into stage in first image and second image respectively; 3D content export server is inserting first advertisement image and first image of second advertisement image and the stage that second image sends to client; The stage that client receives the 3D content and shows.
Preferred described CRM server generates heading message in real time, stage in the part zone that is used for to be stored in the 3D advertisement image insertion of 3D ad content DB and to be reproduced in the 3D content image that is stored in 3D content DB, described CRM server is selected the 3D advertisement image according to the adline of the user's needs that are stored in user DB, and generates heading message in real time.
Preferred described CRM server generates heading message in real time, stage in the part zone that is used for to be stored in the 3D advertisement image insertion of 3D ad content DB and to be reproduced in the 3D content image that is stored in 3D content DB, the analysis of described CRM server is stored in user's age, sex, region, the zone of user DB, the item of care, and according to analysis result selection 3D ad content, and generate heading message in real time.
Preferred described CRM server generates heading message in real time, stage in the part zone that is used for to be stored in the 3D advertisement image insertion of 3D ad content DB and to be reproduced in the 3D content image that is stored in 3D content DB, described CRM server is selected the 3D advertisement image relevant with the 3D content, and generates real-time heading message.
Preferred described 3D content export server is inserting first advertisement image and first image of second advertisement image and the stage that second image sends to client, and described CRM server controls is exported the 3D content in the time that 3D content export server is set.
The effect of invention
3D content according to a kind of 3D of insertion advertisement image provided by the invention and output provides system and method as mentioned above, and the 3D advertisement image is reproduced in the certain zone of picture in the 3D reproduction of content process, eliminates different texture between the content, makes the advertising results maximization.
Simultaneously, the ad content of the ad classification that the user of output intelligent terminal etc. imports in advance, analysis user's age, sex, region, interest and care item are exported best ad content, obtain the advertising results of compound user's purpose.
Simultaneously, export the 3D advertisement image that is associated with the picture of the 3D content of watching, improve the advertising results of Related product.
Description of drawings
The 3D content of a kind of 3D of insertion advertisement image of Fig. 1 an embodiment of the present invention and output provides the logic diagram of system;
A kind of 3D content providers method flow chart that inserts 3D advertisement image and output of Fig. 2 an embodiment of the present invention.
Embodiment
The present invention can increase different distortion and various execution mode, and specific execution mode shown in the drawings only is used for explanation and realizes particular content of the present invention.
But the present invention is not limited to specific execution mode, comprises all distortion, equivalent and sub under inventive concept and the technical scope.
Similar inscape is used similar reference symbol in the following the description of the drawings.
Terms such as " first ", " second ", " A ", " B " are for multiple inscape is described, above-mentioned inscape is not confined on the described term.Described term only is used for the different inscape of difference.
For example, be no more than under the prerequisite of interest field of the present invention, first inscape can be with the name of second inscape, and similarly, second inscape also can be named by first inscape." and/or " term is certain project in the record project of the expression record projects combo of a plurality of associations or a plurality of associations.
" be connected " or " continuing " with another key element when describing certain key element, being interpreted as might be directly to connect between two key elements or continue, and perhaps the centre has another key element.
On the contrary, describe a certain key element and " directly be connected " or " directly continuing " with another key element, do not have other key elements in the middle of being interpreted as.
Term used in this application only is for specific implementations being described, not limiting the present invention.The performance of odd number only is clearer and more definite in order to illustrate, should comprise plural number.
" comprise " among the application or terms such as " having " is characteristics, numeral, stage, action, inscape, portion's product of putting down in writing in the specification or it is in conjunction with existence, do not discharge and also have one or more other characteristics, numeral, stage, action, inscape, portion's product or its combination, perhaps some additional possibilities.
If not in addition definition, the meaning of all terms used herein comprises technology or scientific words, with the technical field under the present invention general understand equivalent in meaning of people of common knowledge is arranged.
The meaning of the general term that in dictionary, does not define with in the correlation technique document, have equivalent in meaning, except the application clearly defines, can not be construed to unusual or excessive formalization.
Describe embodiments of the present invention in detail below with reference to accompanying drawing.
The 3D content of a kind of 3D of insertion advertisement image of Fig. 1 an embodiment of the present invention and output provides the logic diagram of system.
With reference to the accompanying drawings 1, according to an embodiment of the present invention a kind of provides system's 3D content to provide to abbreviate the 3D content as below the 100(of system for the 3D content of inserting 3D advertisement image and output system is provided) comprise 3D content DB110,3D ad content DB120, user DB130, CRM(customer relationship management) server 140,3D advertisement image insert server 150,3D content export server 160 and client 170.
The 3D content provides system 100 for inserting the 3D advertisement image and make it output or reproduction in the part zone of 3D content picture.At this moment, output or what reproduce is not the 2D ad content, but 3D content, the user watches and visually reduces texture difference in the process, receives more three-dimensional advertisement.
The 3D content provide system 100 provide in real time user's adline relevant with the item of age of user, sex, care or with the product that appears at the 3D content relevant product or the 3D ad content of service, thereby play best advertising results.That is, insert different 3D advertisement images in the 3D content that each user's client 170 is identical.Along with user's increase of intelligence end, the individual character advertisement that meets user's interest becomes possibility, does detailed explanation below.
3D content DB110 is used for storing the 3D content, and described 3D content is by taking subject and first image that generates and second reflection in conjunction with constituting from first direction and second direction respectively.Here the 3D content comprises film, animation, documentary film.
3D ad content DB120 is used for storing the 3D ad content, and described 3D ad content is by taking subject and first advertisement image that generates and second advertisement image in conjunction with constituting from first direction and second direction respectively.
User DB130 be used for to store in advance the information of receiving from the user of client 170 that meets each user's demand, and described information comprises the item of types of adverstising, age, sex, region, interest, care.The types of adverstising here comprise the ad classification that users such as electronic product, automobile, various service, performance advertisement, various public service ads like.The item of user's age, sex, region, interest, care is the data that needs are analyzed for the ad content that meets most the user is provided.
140 controls of CRM server are exported the 3D content in the time that 3D content export server 160 is set.Here the time of She Dinging be the content production merchant according to the policy-making time, the user imports in advance or the user lands the real-time time of CRM server 140.Invite CRM server 140 not send advertisement when the user does not want to watch advertisement, CRM server 140 generates heading message, does not insert the 3D content of 3D advertisement to user's client 170 transmissions.Namely whether control sends advertisement to the user in real time.
The 3D advertisement image inserts server 150 the 3D content that is stored in 3D content DB110 is separated into first image and second image, and the 3D advertisement image that has 3D ad content DB120 is separated into first advertisement image and second advertisement image.Then, 3D advertisement image insertion server 150 is inserted into first advertisement image and second advertisement image respectively in first image and second image according to the heading message that CRM server 140 generates.That is, the 3D advertisement image will be inserted according to the heading message specified coordinate in each image structure.
3D content export server 160 sends to client 170 to the 3D content of inserting server 150 separation from the 3D advertisement image, and described 3D content comprises first image and second image that inserts first advertisement image and second advertisement image respectively.As previously mentioned, along with CRM server 140 generates different heading messages in real time, 3D content export server 160 is shipped to identical heading message multiple spot the client 170 of appointment.
Fig. 2 is a kind of 3D of insertion advertisement image of an embodiment of the present invention and the 3D content providers method flow chart of output.
With reference to the accompanying drawings 2, CRM server 140 generates title (header) information in real time, and the 3D advertisement image that is used for being stored in 3D ad content DB120 inserts and is reproduced in the part zone of the 3D content image that is stored in 3D content DB110 (S101).
Here, CRM server 140 is selected the 3D advertisement image according to the required adline of the user who is stored in user DB130, and generates heading message in real time.Described adline comprise electronic product, secondly, service, perfume etc.
Then, the 3D advertisement image inserts server 150 the 3D content that is stored in 3D content DB110 is separated into first image and second image, and the 3D advertisement image that has 3D ad content DB120 is separated into first advertisement image and second advertisement image (S102).
Then, 3D advertisement image insertion server 150 is inserted into first advertisement image and second advertisement image respectively in first image and second image (S103) according to the heading message that CRM server 140 generates.
Then, 3D content export server 160 sends to client 170 (S104) to first image and second image that insert first advertisement image and second advertisement image.At this moment, 140 controls of CRM server are exported the 3D content in the time that 3D content export server 160 is set.Here the time of She Dinging be time of having set of client 170 or content production merchant according to the policy-making time, the real-time time of CRM server 140 that also can the person's of being to use appointment.
Then, client 170 receives the 3D content and shows (S105).Client 170 can be 3D TV or functional terminal such as smart phone, panel computer.At this moment, determine as the special-purpose user of this individual special-purpose terminal of smart phone, but when being placed on family, hospital, public place as 3D TV, a plurality of users are arranged, can't determine the user.If in family, the user is set at plural number, and when a user will watch, CRM server 140 sent information, releases login again from the user of login before.In hospital or public place, decide through consultation the user group of frequent appearance, set user's login of hypothesis.For example, gynemetrics is set at women's login of 30-40.
Though the present invention describes with reference to above-mentioned execution mode, be appreciated that to being familiar with those skilled in the art and can in being no more than the inventive concept that is documented in claim and field, carry out multiple modification and distortion.
Claims (12)
1. a 3D content of inserting 3D advertisement image and output provides system, it is characterized in that, comprising:
3D content DB is used for storing the 3D content, and described 3D content is by taking subject and first image that generates and second reflection in conjunction with constituting from first direction and second direction respectively;
3D ad content DB is used for storing the 3D ad content, and described 3D ad content is by taking subject and first advertisement image that generates and second advertisement image in conjunction with constituting from first direction and second direction respectively;
The CRM server generates heading message in real time, is used for inserting in the part zone of the 3D of described storage content image and reproducing the 3D ad content of described storage;
The 3D advertisement image inserts server, be used for the 3D content that is stored in described 3D content DB is separated into first image and second image, the 3D advertisement image that is stored in described 3D ad content DB is separated into first advertisement image and second advertisement image, according to the heading message of described generation, first advertisement image of described separation and second advertisement image are inserted described first image that separates and second image respectively;
3D content export server is used for the 3D content is sent to client, and described 3D content comprises first advertisement image that inserts described separation and described first image and second image of second advertisement image;
Client is used for receiving 3D content and demonstration.
2. the 3D content of a kind of 3D of insertion advertisement image according to claim 1 and output provides system, it is characterized in that, the described 3D advertisement image of described CRM server controls inserts server and selects the 3D advertisement image also to insert.
3. the 3D content of a kind of 3D of insertion advertisement image according to claim 2 and output provides system, it is characterized in that, described CRM server controls is exported the 3D content in the time that described 3D content export server is set.
4. the 3D content of a kind of 3D of insertion advertisement image according to claim 3 and output provides system, it is characterized in that, also comprise user DB, be used for to store in advance the information of receiving from the user of client that meets each user's demand, described information comprises types of adverstising, age, sex, region, the interest of user's needs, the item of care.
5. the 3D content of a kind of 3D of insertion advertisement image according to claim 4 and output provides system, it is characterized in that, the analysis of described CRM server is stored in user's age, sex, region, the zone of user DB, the item of care, and according to analysis result selection 3D advertisement, and generate heading message in real time.
6. the 3D content of a kind of 3D of insertion advertisement image according to claim 4 and output provides system, it is characterized in that, described CRM server is selected the 3D advertisement image according to the adline that is stored in user DB, and generate heading message in real time, then the 3D content that meets described heading message is outputed to corresponding client.
7. the 3D content of a kind of 3D of insertion advertisement image according to claim 4 and output provides system, it is characterized in that, described CRM server is selected the 3D ad content relevant with described 3D content, and generate real-time heading message, then the 3D content that meets described heading message is outputed to corresponding client.
8. a 3D content providers method of inserting 3D advertisement image and output is characterized in that, comprising:
In the S101 stage, the CRM server generates heading message in real time, is used for will being stored in the 3D advertisement image insertion of 3D ad content DB and being reproduced in a part of zone of the 3D content image that is stored in 3D content DB;
In the S102 stage, the 3D advertisement image inserts server the 3D content that is stored in 3D content DB is separated into first image and second image, and the 3D advertisement image that has 3D ad content DB is separated into first advertisement image and second advertisement image;
In the S103 stage, the 3D advertisement image inserts server and according to the heading message that the CRM server generates first advertisement image and second advertisement image is inserted into respectively in first image and second image;
In the S104 stage, 3D content export server sends to client to first image and second image that insert first advertisement image and second advertisement image;
In the S105 stage, client receives the 3D content and shows.
According to claim 8 a kind of insert the 3D advertisement image and output 3D content providers method, it is characterized in that, described CRM server generates heading message in real time, stage in the part zone that is used for to be stored in the 3D advertisement image insertion of 3D ad content DB and to be reproduced in the 3D content image that is stored in 3D content DB
Described CRM server is selected the 3D advertisement image according to the adline of the user's needs that are stored in user DB, and generates heading message in real time.
According to claim 8 a kind of insert the 3D advertisement image and output 3D content providers method, it is characterized in that, described CRM server generates heading message in real time, stage in the part zone that is used for to be stored in the 3D advertisement image insertion of 3D ad content DB and to be reproduced in the 3D content image that is stored in 3D content DB
The analysis of described CRM server is stored in user's age, sex, region, the zone of user DB, the item of care, and selects the 3D ad content according to analysis result, and generates heading message in real time.
11. a kind of 3D content providers method of inserting 3D advertisement image and output according to claim 8, it is characterized in that, described CRM server generates heading message in real time, stage in the part zone that is used for to be stored in the 3D advertisement image insertion of 3D ad content DB and to be reproduced in the 3D content image that is stored in 3D content DB
Described CRM server is selected the 3D advertisement image relevant with the 3D content, and generates real-time heading message.
12. according to the described any described a kind of 3D content providers method of inserting 3D advertisement image and output of claim 9 to 11, it is characterized in that, described 3D content export server is inserting first advertisement image and first image of second advertisement image and the stage that second image sends to client
Described CRM server controls is exported the 3D content in the time that 3D content export server is set.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2012104834681A CN103281565A (en) | 2012-11-23 | 2012-11-23 | Three-dimensional (3D) content supplying system and method for inserting and outputting 3D advertising images |
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| CN2012104834681A CN103281565A (en) | 2012-11-23 | 2012-11-23 | Three-dimensional (3D) content supplying system and method for inserting and outputting 3D advertising images |
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Cited By (1)
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| WO2018217074A1 (en) * | 2017-05-23 | 2018-11-29 | Estrada Hernandez Juan Sebastian | Crm platform for integral design of advertising campaigns |
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Application publication date: 20130904 |