CN103246986A - Contribution distributing method and system - Google Patents
Contribution distributing method and system Download PDFInfo
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- CN103246986A CN103246986A CN201310150724XA CN201310150724A CN103246986A CN 103246986 A CN103246986 A CN 103246986A CN 201310150724X A CN201310150724X A CN 201310150724XA CN 201310150724 A CN201310150724 A CN 201310150724A CN 103246986 A CN103246986 A CN 103246986A
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Abstract
The embodiment of the invention provides a contribution distributing method and system. The contribution distributing method comprises the following steps: using a data collecting module to collect sales statistical data when sales payment occurs through a network platform; using a pre-designed contribution distributing model for computing the sales statistical data to obtain the distributed amount of the network platform; and assigning a reward to the network platform according to the computed distributed amount. The contribution distributing system particularly comprises a data collecting module, a contribution distributing module and a reward module, wherein the data collecting module is used for collecting the sales statistical data; the contribution distributing module is used for setting and saving the contribution distributing model and computing the sales statistical data by virtue of the contribution distributing model to obtain the distributed amount of the network platform; and the reward module is used for assigning the reward to the network platform according to the calculated distributed amount.
Description
Technical field
The present invention relates to communication technical field, particularly a kind of contribution distribution method and system.
Background technology
In infotech highly developed today, the internet becomes necessary part in the daily life already; And carry out purchase and consumption and pay also becoming very general already by network.A large amount of network platforms can be issued marketing information for trade company, and marketing channel is provided.So trade company can access bigger popularization space from the network platform, helps its sales volume and profit to improve.And can also share the information that a part of trade company issues by some cooperative relationship between the heterogeneous networks platform, forming the promotion of selling mutually between the network platform thus.Equally, the network platform also can be collected certain remuneration according to its percentage contribution for trade company or other network platform sales volumes accordingly.Above-mentioned marketing model namely can be brought income for the network platform and trade company, the also channel that can provide convenience for consumer and user, so very rapid in the present stage development, scale is expanded day by day, and increasing trade company and website participate in wherein one after another.
Though there are many advantages in above-mentioned sales mode, can bring interests for relevant each side, in the middle of the application of reality, some link also exists imperfection to a certain degree.The percentage contribution of selling for trade company such as, the network platform is exactly a clear and definite concept inadequately.Especially between the network platform, carry out in information popularization and the sales promotion mutually, mutual information popularization mainly is based on the cooperative relationship between limited some network platforms between the present stage network platform, scope and scale are all smaller, can not realize large-scale information sharing, not have farthest to bring into play the advantage of above-mentioned marketing model.Yet in a single day above-mentioned pattern is generalized to the large scale network platform shares when selling, because the kind of the network platform is many, the marketing channel that each platform provides also has nothing in common with each other, and is very inaccurate so obtain the relevant statistics of calculating percentage contribution from line; The allocation rule of the account form of percentage contribution and profit does not have unified standard at present yet in addition, and having caused the large scale network platform to share sale also can't be reasonably in conjunction with above-mentioned marketing model.Present stage, standardization and the unitarity by the marketing model of network platform promotion volume also existed deficiency.
Summary of the invention
In view of this, the object of the present invention is to provide a kind of contribution distribution method and system, described method is gathered statistics by channel of disbursement, and utilize the contribution degree model of design in advance statistics to be calculated and obtained distribute data, thereby realize sales volume being distributed according to contribution degree of unified and standard.
For achieving the above object, the present invention has following technical scheme:
A kind of contribution distribution method said method comprising the steps of:
Utilize data collecting module collected sale result data;
Utilize the contribution apportion model of design in advance that the sale result data are calculated, obtain the distribution number of this network platform;
Mete out rewards for this network platform according to the distribution number that calculates.
Described data collecting module collected sale result data are specially:
From the network platform, gather the sale result data;
Gather the sale result data when perhaps under the payment of network platform generation line or line, paying.
Described sale result data specifically comprise:
Trading volume information and amount information.
Described contribution apportion model comprises allocation of parameters submodel, contribution degree submodel and gathers submodel;
Described allocation of parameters submodel specifically is used for setting in advance the interval allocation proportion parameter corresponding with the contribution margin interval of contribution margin,
Described contribution degree submodel specifically is used for utilizing the sale result data computation to go out contribution margin;
The described submodel that gathers finds out corresponding allocation proportion parameter specifically for the contribution margin interval range according to the contribution margin place, described allocation proportion parameter be multiply by contribution margin obtain described distribution number.
The described submodel that gathers is specially:
The branch pen gathers submodel and total amount gathers submodel.
The described sale result data are calculated is specially:
Sale result data all in the certain hour scope are calculated.
A kind of contribution distribution system, described system specifically comprises:
Data acquisition module is used for gathering the sale result data;
The contribution distribution module is used for arranging and preserving and contribute apportion model, utilizes described contribution apportion model that the sale result data are calculated, and obtains the distribution number of this network platform;
The remuneration module is used for meting out rewards for this network platform according to the distribution number that calculates.
Described data acquisition module specifically comprises:
The platform data unit is used for gathering the sale result data from the network platform;
The sale result data are gathered in the payment interface unit when being used for paying under the payment of network platform generation line or line.
Described contribution distribution module specifically comprises:
The allocation of parameters unit is used for setting in advance the interval allocation proportion parameter corresponding with the contribution margin interval of contribution margin,
The contribution degree unit is used for utilizing the sale result data computation to go out contribution margin;
Gather subelement, be used for when described contribution margin is in the contribution margin interval range, described allocation proportion parameter is multiply by contribution margin obtaining described distribution number.
The described subelement that gathers specifically comprises:
The branch pen gathers subelement and/or total amount gathers subelement.
As seen through the above technical solutions, the beneficial effect that the present invention exists is: realized sale result data integrity and collection accurately by data acquisition module, and utilize the contribution apportion model that described sale result data are carried out unified computing, thereby determine also to mete out rewards for it for the distribution number of the network platform; Described method makes that the marketing model of platform Network Based is improved more and accurately, standardization and unitarity obviously improve.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the described method flow diagram of the embodiment of the invention;
Fig. 2 is the described method flow diagram of another embodiment of the present invention;
Fig. 3 is the described system architecture synoptic diagram of the embodiment of the invention.
Embodiment
For the purpose, technical scheme and the advantage that make the embodiment of the invention clearer, below in conjunction with the accompanying drawing in the embodiment of the invention, technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that obtains under the creative work prerequisite.
Referring to shown in Figure 1, be a specific embodiment of consumption management method of the present invention.Pass through the network platform itself and two aspects of channel of disbursement in the present embodiment, complete collection sale result data, and utilize the contribution apportion model of unified design, according to the contribution degree of the network platform for promotion, calculate in sales process trade company to the distribution number of the network platform; Thereby the user is that the network platform metes out rewards according to the distribution number that calculates.
The described system of present embodiment can be structured in the middle of the following concrete enforcement environment: currently have a kind of plateform system that can realize large scale network gondola sales information sharing and sell intercommunication.For example, network platform B has issued marketing information for network platform A, and the user can directly consume and pay by network platform B when browsing to this marketing information by network platform B, need not to jump on the network platform A again; Accordingly, because contribution has been made in the sale of the network platform A of network platform B, so collect certain remuneration accordingly.The described method of present embodiment namely realized when above-mentioned marketing mode carries out on a large scale, adds up percentage contribution accurately and metes out rewards according to unified codes and standards.
The described method of present embodiment comprises following concrete steps:
In the present embodiment, not only set about carrying out from the network platform itself for the collection of sale result data, start with from channel of disbursement simultaneously and finish collection for the sale result data.Because the network platform is varied, the concrete form of the marketing channel that each platform provides is also distinct, so if single network platform itself is carried out data acquisition, be difficult to make described sale result uniform data, complete and accurate.
In the present embodiment, after collecting the sale result data, also need to carry out statistical calculation, with in the middle of the sales volume of determining trade company for the distribution number of the network platform.The network platform is distributed how much will determining according to the contribution degree that the network platform is sold for trade company of number.For realizing drawing the contribution degree of the network platform and distribute number according to unified statistical standard and calculation mechanism, the apportion model of design contribution in advance carries out computing to finish to the sale result data in the present embodiment.
Described sale result data are the calculating object of contribution apportion model, have comprised the information of network platform sales situation in the sale result data.Generally speaking the sale result data specifically comprise two parts content: trading volume information and amount information.Described trading volume information is represented the quantity of the commodity that trade company sells out by the network platform; And amount information can be represented the amount of money and total consumption sum of every commodity that trade company sells out by the network platform.
Present embodiment can be determined the distribution number that the network platform is deserved according to contribution margin and default allocation proportion parameter with described trading volume information and the abstract contribution margin that becomes the network platform of amount information again by the computing of described contribution apportion model.
The distribution number that step 103, basis calculate metes out rewards for this network platform.
Thus, the distribution number that described method obtains according to above-mentioned calculation procedure is that the network platform is distributed corresponding remuneration, finishes according to contribution and carries out the whole flow process that remuneration distributes.
In addition, need to prove that distributing the calculating of number and the clearing that mete out rewards for the network platform need be that unit carries out with the special time; Just need calculate sale result data all in the certain hour scope according to described method.If certain network platform and certain trade company agreement are the clearing that chronomere carries out remuneration with the week, then described method jede Woche is gathered the described sale result data that take place in this week, carries out corresponding computing and remuneration and distributes.
Present embodiment is a basic embodiment of contribution distribution method of the present invention, as seen through the above technical solutions, the beneficial effect that the described method of present embodiment exists is: realized sale result data integrity and collection accurately by data acquisition module, and utilize the contribution apportion model that described sale result data are carried out unified computing, thereby determine also to mete out rewards for it for the distribution number of the network platform; Described method makes that the marketing model of platform Network Based is improved more and accurately, standardization and unitarity obviously improve.
Referring to shown in Figure 2, another specific embodiment for contribution distribution method of the present invention, the main process of method described in the present embodiment and embodiment illustrated in fig. 1 as broad as long, application background also is consistent, and will make more concrete description for described contribution apportion model in the present embodiment.
For ease of explanation, the following concrete application scenarios of supposition in the present embodiment: shopping website A buys the issue marketing information of thing website B on behalf, issues merchandise news and marketing channel is provided for it, makes the user can choose the commodity that shopping website B sells in shopping website A; User's free choice of goods is to select the payment of swiping the card under on-line payment or the online booking doubling; In the present embodiment, described sale result information comprises trading volume information and amount information two parts equally; And hypothesis network platform A and network platform B agreement metes out rewards under the situation of settling accounts every day, and described trading volume information is namely represented the sum of the commodity that sold by the network platform A same day, in the present embodiment is 500; Amount information is namely represented the corresponding amount of money of every commodity that sold by the network platform A same day, and finishes the total charge of sale by the network platform A same day, and total charge is 250,000 yuan the same day in the present embodiment.
Method may further comprise the steps described in the present embodiment:
In the present embodiment, described data collecting module collected sale result data are specially: gather the sale result data from the network platform; Gather the sale result data when perhaps under the payment of network platform generation line or line, paying.
In the present embodiment, not only set about carrying out from the network platform itself for the collection of sale result data, start with from channel of disbursement simultaneously and finish collection for the sale result data.
The described sale result data of gathering from the network platform just are similar to traditional approach, directly obtain the sale result data by the network platform (being generally in the database that the network platform comprises).Most data can directly collect by the network platform in the network platform.
In addition, after the network platform had produced sales behavior, final payment process is specific several kinds nothing more than all often; For example the POS machine is swiped the card under the Internet bank, network payment platform (for example Alipay) or the line.And almost no matter which kind of sales behavior all certainly exists the link of a payment.So, if gather relevant sale result data by channel of disbursement, just can walk around the influence that the difference of the network platform and marketing channel is brought, obtain sale result data complete relatively and that unitarity is high.。
Because payment function is one of requisite function of the described network platform, so certainly exist payment interface in the middle of the network platform, make the described network platform and platform management system, so banking system or payment platform connect, finish payment and clearing in order to help the network platform.So the scheme of gathering the sale result data by channel of disbursement in the present embodiment also utilizes described payment interface to realize on technological means.
Present stage user's payment can by on the line or the approach under the line carry out, corresponding payment interface unit comprises that also under the payment interface unit and line the payment interface unit on the line; The general bank Network Based in payment interface unit or network payment platform on the line are gathered the sale result data when payment interface unit can be paid on line on the line; The sale result data are gathered generally based on the POS machine in the payment interface unit under the line when being used for online following payment (the POS machine is swiped the card).Because the sale on the network platform generally can not be avoided payment process, and the payment process on the network platform generally can not be avoided the payment interface unit.
Because the variation of the network platform, the different network platforms may all there are differences for management and the naming method of sale result data, so the simple network platform of passing through is gathered the sale result data and may be caused the imperfect of data.And utilize the payment interface unit collects under the line sale result data often can show the increase and decrease of account, and other data of demonstration item sale that can not be complete.No matter be to gather the sale result data or utilize the payment interface unit to gather the sale result data by the network platform, all have certain defective, but in the present embodiment in conjunction with the two, namely realized complete collection sale result data.
In the present embodiment, described contribution apportion model comprises allocation of parameters submodel, contribution degree submodel and gathers submodel; In the calculating process of sale result data, described allocation of parameters submodel sets in advance the interval allocation proportion parameter corresponding with the contribution margin interval of contribution margin; The contribution degree submodel utilizes the sale result data computation to go out contribution margin; Finally gather submodel according to the contribution margin interval range at contribution margin place, find out corresponding allocation proportion parameter, described allocation proportion parameter be multiply by contribution margin obtain described distribution number.
Described allocation of parameters submodel is mainly used in setting in advance the interval allocation proportion parameter corresponding with the contribution margin interval of contribution margin, and in the time of in described contribution margin is in a certain contribution margin interval range, this contribution margin need multiply by the allocation proportion parameter and obtain described distribution number.
In the present embodiment, contribution margin is interval can be according to the ladder setting with the numerical value of trading volume or total charge with the interval corresponding allocation proportion parameter of contribution margin.Generally speaking mean that trading volume or total charge numerical value are more high, corresponding allocation proportion parameter is also more high, and the remuneration that the network platform can be obtained is more high.
Concrete, be that contribution is interval according to setting the allocation proportion parameter, for example with the trading volume:
Trading volume 0-100 spare commodity; The allocation proportion parameter is 2%;
Trading volume 100-1000 spare commodity, allocation proportion parameter are 7%;
Trading volume is greater than 1000 commodity, and the allocation proportion parameter is 8%;
Or be according to setting the allocation proportion parameter with the total charge, for example:
Ten thousand yuan of total charge 0-10, the allocation proportion parameter is 2%;
Total charge 100,000-1,000,000 yuan, the allocation proportion parameter is 5%;
Total charge is greater than 1,000,000 yuan, and the allocation proportion parameter is 8%.
Described contribution degree submodel is for being used for the part according to sale result data computation contribution degree in the contribution apportion model.In fact, the setting in counterpart contribution value interval, the contribution degree submodel is in the sale result data, and the sale total charge on expression same day or the data of total amount of transactions are as the contribution margin substitution.In the present embodiment, total charge is 250,000 yuan, and according to the setting in above-mentioned contribution margin interval, corresponding allocation proportion parameter is 5%; Total amount of transactions is 500 commodity, and according to the setting in above-mentioned contribution margin interval, corresponding allocation proportion parameter is 7%.
After the contribution margin of determining and allocation proportion parameter, the described subelement that gathers will calculate final distribution number in conjunction with the two.According to the mode difference that gathers, the described submodel that gathers is divided into also that the branch pen gathers submodel and total amount gathers submodel.
Gather submodel for a minute pen, need will every commodity the amount of money multiply by the allocation proportion parameter, obtain the distribution number of every commodity, the distribution number to all commodity of sale on the same day gathers summation again, namely obtains the distribution number of shopping website A on the same day.Divide the process that summation is equivalent to checking computations that gathers of pen, so the probability that divides pen to gather the submodel mistake is lower, error is less.
Gather submodel for total amount, directly the total charge that will sell the same day multiply by the allocation proportion parameter, namely obtains the distribution number of shopping website A on the same day.If with the interval allocation proportion parameter computing that obtains of total charge contribution margin, then distributing number is ten thousand yuan of 250,000 * 5%=1.25 in the present embodiment; If with the interval allocation proportion parameter computing that obtains of total amount of transactions contribution margin, then distributing number is ten thousand yuan of 250,000 * 7%=1.75.The advantage that total amount gathers submodel is that calculating process is simple, and speed is very fast.
The distribution number that step 203, basis calculate metes out rewards for this network platform.
As seen through the above technical solutions, present embodiment at the beneficial effect that basis embodiment illustrated in fig. 1 exists is: the more detailed description that the described method of present embodiment is made for the concrete thinking of described contribution apportion model computing, the scheme of method and technology described in the present embodiment is more complete, and is open more abundant.
Referring to shown in Figure 3, be a specific embodiment of contribution distribution system of the present invention, system described in the present embodiment sets up for correspondence method embodiment shown in Figure 1, and the technical scheme of the two is consistent in itself, concrete, the described system of present embodiment comprises following:
Data acquisition module is used for gathering the sale result data;
The contribution distribution module is used for arranging and preserving and contribute apportion model, utilizes described contribution apportion model that the sale result data are calculated, and obtains the distribution number of this network platform;
The remuneration module is used for meting out rewards for this network platform according to the distribution number that calculates.
Present embodiment is a basic embodiment of contribution distribution system of the present invention, as seen through the above technical solutions, the beneficial effect that the described system of present embodiment exists is: realized sale result data integrity and collection accurately by data acquisition module, and utilize the contribution apportion model that described sale result data are carried out unified computing, thereby determine also to mete out rewards for it for the distribution number of the network platform; Described method makes that the marketing model of platform Network Based is improved more and accurately, standardization and unitarity obviously improve.
In addition, can also be in conjunction with following preferred version for said system embodiment:
Described data acquisition module specifically comprises:
The platform data unit is used for gathering the sale result data from the network platform;
The sale result data are gathered in the payment interface unit when being used for paying under the payment of network platform generation line or line.
Described contribution distribution module specifically comprises:
The allocation of parameters unit is used for setting in advance the interval allocation proportion parameter corresponding with the contribution margin interval of contribution margin,
The contribution degree unit is used for utilizing the sale result data computation to go out contribution margin;
Gather subelement, be used for when described contribution margin is in the contribution margin interval range, described allocation proportion parameter is multiply by contribution margin obtaining described distribution number.
The described subelement that gathers specifically comprises:
The branch pen gathers subelement and/or total amount gathers subelement.
The beneficial effect that above preferred version further possesses described system is: make that described entire system technical scheme is more complete, and open more abundant.
The above only is preferred implementation of the present invention; should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the principle of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (10)
1. a contribution distribution method is characterized in that, said method comprising the steps of:
Utilize data collecting module collected sale result data;
Utilize the contribution apportion model of design in advance that the sale result data are calculated, obtain the distribution number of this network platform;
Mete out rewards for this network platform according to the distribution number that calculates.
2. according to the described method of claim 1, it is characterized in that described data collecting module collected sale result data are specially:
From the network platform, gather the sale result data;
Gather the sale result data when perhaps under the payment of network platform generation line or line, paying.
3. according to the described method of claim 1, it is characterized in that described sale result data specifically comprise:
Trading volume information and amount information.
4. according to the described method of claim 3, it is characterized in that described contribution apportion model comprises allocation of parameters submodel, contribution degree submodel and gathers submodel;
Described allocation of parameters submodel specifically is used for setting in advance the interval allocation proportion parameter corresponding with the contribution margin interval of contribution margin,
Described contribution degree submodel specifically is used for utilizing the sale result data computation to go out contribution margin;
The described submodel that gathers finds out corresponding allocation proportion parameter specifically for the contribution margin interval range according to the contribution margin place, described allocation proportion parameter be multiply by contribution margin obtain described distribution number.
5. according to the described method of claim 4, it is characterized in that the described submodel that gathers is specially:
The branch pen gathers submodel and total amount gathers submodel.
6. according to the described method of claim 1, it is characterized in that the described sale result data are calculated is specially:
Sale result data all in the certain hour scope are calculated.
7. contribute distribution system for one kind, it is characterized in that described system specifically comprises:
Data acquisition module is used for gathering the sale result data;
The contribution distribution module is used for arranging and preserving and contribute apportion model, utilizes described contribution apportion model that the sale result data are calculated, and obtains the distribution number of this network platform;
The remuneration module is used for meting out rewards for this network platform according to the distribution number that calculates.
8. according to the described system of claim 7, it is characterized in that described data acquisition module specifically comprises:
The platform data unit is used for gathering the sale result data from the network platform;
The sale result data are gathered in the payment interface unit when being used for paying under the payment of network platform generation line or line.
9. according to the described system of claim 7, it is characterized in that described contribution distribution module specifically comprises:
The allocation of parameters unit is used for setting in advance the interval allocation proportion parameter corresponding with the contribution margin interval of contribution margin,
The contribution degree unit is used for utilizing the sale result data computation to go out contribution margin;
Gather subelement, be used for when described contribution margin is in the contribution margin interval range, described allocation proportion parameter is multiply by contribution margin obtaining described distribution number.
10. according to the described system of claim 9, it is characterized in that the described subelement that gathers specifically comprises:
The branch pen gathers subelement and/or total amount gathers subelement.
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Application publication date: 20130814 |