CN103200229A

CN103200229A - Processing method of pushed information, equipment, browser and browser plug-in

Info

Publication number: CN103200229A
Application number: CN2013100644095A
Authority: CN
Inventors: 黄剑
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2013-02-28
Filing date: 2013-02-28
Publication date: 2013-07-10

Abstract

The invention provides a processing method of pushed information, equipment, a browser and a browser plug-in. By means of obtaining of the pushed information, the pushed information is recognized. If the pushed information contains private information, the pushed information is processed according to prearranged privacy protective information. On the condition that the pushed information contains the private information, when the pushed information is obtained, the pushed information is unnecessary to be directly processed, for example, information is pushed to a client end and the like, according to the prearranged privacy protective information, the pushed information is processed selectively and targetedly, and therefore flexibility and pertinence of pushing the pushed information are improved. Besides, as recognition is carried out on the private information, the pushed information containing the private information can be processed in a targeted mode, and privacy of the pushed information is further improved.

Description

The processing method of pushed information and equipment, browser, browser plug-in

[technical field]

The present invention relates to information advancing technique, relate in particular to a kind of processing method of pushed information and equipment, browser, browser plug-in.

[background technology]

Along with development of Communication Technique, increasing function that terminal is integrated, thus make and comprised more and more corresponding application programs in the systemic-function tabulation of terminal.The Push Service that can relate to some pushed information in some application program, for example, advertisement pushing, recreation push or use propelling movement etc.In the Push Service of existing pushed information, based on the information of the current information of visiting of client or historical visit, directly to the described client push pushed information relevant with the information of visiting.Client receives after the pushed information, directly shows this pushed information.

Yet, in the Push Service of existing pushed information, lack flexibility, specific aim and privacy that pushed information pushes.

[summary of the invention]

Many aspects of the present invention provide a kind of processing method of pushed information and equipment, browser, browser plug-in, in order to improve flexibility, specific aim and the privacy that pushed information pushes.

An aspect of of the present present invention provides a kind of processing method of pushed information, comprising:

Obtain pushed information;

If described pushed information comprises privacy information, according to the secret protection information that sets in advance, described pushed information is handled.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and described acquisition pushed information comprises:

Receive the described pushed information that search engine sends.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and if described described pushed information comprises privacy information, according to the secret protection information that sets in advance, described pushed information is handled, and comprising:

If described pushed information comprises privacy information, according to the secret protection information that sets in advance,

Show described pushed information; Perhaps

Do not show described pushed information.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and if described described pushed information comprises privacy information, and the secret protection information according to setting in advance shows described pushed information, comprise at least one in following:

If current age of user shows described pushed information within the range of age that sets in advance;

If obtain secret protection open command is set, shows described pushed information;

If the number of times that described pushed information or other pushed information relevant with described pushed information represent in described client and/or frequency show described pushed information more than or equal to the threshold value that sets in advance;

If the terminal of the described client of operation belongs to the described device type that sets in advance, show described pushed information;

If the current time within the time range that sets in advance, shows described pushed information;

If current user view shows described pushed information within the event scope that sets in advance, wherein, described user view is the current behavior acquisition according to described client; And

If the IP address of terminal of the described client of operation and/or the position of described terminal show described pushed information within the IP address range that sets in advance and/or the position range that sets in advance.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and if described described pushed information comprises privacy information, and the secret protection information according to setting in advance does not show described pushed information, comprise at least one in following:

If current age of user does not show described pushed information outside the range of age that sets in advance;

If obtain secret protection out code is set, does not show described pushed information;

If the number of times that described pushed information or other pushed information relevant with described pushed information represent in described client and/or frequency do not show described pushed information less than the threshold value that sets in advance;

If the terminal of the described client of operation does not belong to the described device type that sets in advance, do not show described pushed information;

If the current time outside the time range that sets in advance, does not show described pushed information;

If current user view does not show described pushed information outside the event scope that sets in advance, wherein, described user view is the current behavior acquisition according to described client; And

If the IP address of terminal of the described client of operation and/or the position of described terminal do not show described pushed information outside the IP address range that sets in advance and/or the position range that sets in advance.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, after the described acquisition pushed information, also comprise:

If described pushed information does not comprise privacy information, show described pushed information.

According to the user's characteristic information of client, obtain the described pushed information relevant with described user's characteristic information.

Send described pushed information to described client; Perhaps

Do not send described pushed information to described client.

Aforesaid aspect and arbitrary possible implementation; a kind of implementation further is provided, described if described pushed information comprises privacy information, according to the secret protection information that sets in advance; send described pushed information to described client, comprise at least one in following:

If current age of user sends described pushed information to described client within the range of age that sets in advance;

If receive the secret protection of described client transmission open command is set, sends described pushed information to described client;

If the number of times that described pushed information or other pushed information relevant with described pushed information represent in described client and/or frequency send described pushed information more than or equal to the threshold value that sets in advance to described client;

If the terminal of the described client of operation belongs to the described device type that sets in advance, send described pushed information to described client;

If the current time within the time range that sets in advance, sends described pushed information to described client;

If current user view sends described pushed information to described client within the event scope that sets in advance, wherein, described user view is the current behavior acquisition according to described client; And

If the IP address of terminal of the described client of operation and/or the position of described terminal send described pushed information to described client within the IP address range that sets in advance and/or the position range that sets in advance.

Aforesaid aspect and arbitrary possible implementation; a kind of implementation further is provided, described if described pushed information comprises privacy information, according to the secret protection information that sets in advance; do not send described pushed information to described client, comprise at least one in following:

If current age of user does not send described pushed information to described client outside the range of age that sets in advance;

If receive the secret protection of described client transmission out code is set, does not send described pushed information to described client;

If the number of times that described pushed information or other pushed information relevant with described pushed information represent in described client and/or frequency do not send described pushed information to described client less than the threshold value that sets in advance;

If the terminal of the described client of operation does not belong to the described device type that sets in advance, do not send described pushed information to described client;

If the current time outside the time range that sets in advance, does not send described pushed information to described client;

If current user view does not send described pushed information to described client outside the event scope that sets in advance, wherein, described user view is the current behavior acquisition according to described client; And

If the IP address of terminal of the described client of operation and/or the position of described terminal do not send described pushed information to described client outside the IP address range that sets in advance and/or the position range that sets in advance.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and described user's characteristic information according to client obtains also to comprise before the described pushed information relevant with described user's characteristic information

Receive the described user's characteristic information that described client sends; Perhaps

According to user journal information, obtain described user's characteristic information.

If described pushed information does not comprise privacy information, send described pushed information to described client.

According to the propelling movement characteristic information of described user's characteristic information and/or described pushed information, identify described pushed information and whether comprise privacy information.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and described propelling movement characteristic information comprises at least one in the following message:

The auction word of described pushed information;

Conjunctive word with the auction word association of described pushed information;

The classification of industry under the described pushed information;

Described pushed information represent form;

The jump page of described pushed information; And

The link page that the jump page of described pushed information is pointed.

Identify the grade of the affiliated privacy information of described pushed information;

According to the corresponding relation of grade and secret protection information, determine the secret protection information corresponding with described grade.

Another aspect of the present invention provides a kind for the treatment of facility of pushed information, comprising:

Obtain the unit, be used for obtaining pushed information;

Processing unit is used for, according to the secret protection information that sets in advance described pushed information being handled if described pushed information comprises privacy information.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and described acquisition unit specifically is used for

Receive the described pushed information that search engine sends.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and described processing unit specifically is used for

Show described pushed information; Perhaps

Do not show described pushed information.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and described processing unit specifically is used for following at least one item:

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and described processing unit also is used for

Send described pushed information to described client; Perhaps

Do not send described pushed information to described client.

Aforesaid aspect and arbitrary possible implementation further provide a kind of implementation, and described acquisition unit also is used for

The auction word of described pushed information;

The classification of industry under the described pushed information;

Described pushed information represent form;

The jump page of described pushed information; And

The link page that the jump page of described pushed information is pointed.

Another aspect of the present invention provides a kind of browser, comprises the treatment facility of above-mentioned pushed information.

Another aspect of the present invention provides a kind of browser plug-in, comprises the treatment facility of above-mentioned pushed information.

As shown from the above technical solution, the embodiment of the invention is by obtaining pushed information, and then described pushed information identified, if described pushed information comprises privacy information, according to the secret protection information that sets in advance, described pushed information is handled, owing to comprise under the situation of privacy information in described pushed information, obtaining after the pushed information, is not directly to handle, for example, to client push etc., but according to the secret protection information that sets in advance, selectively, and have at ground and handle, thereby flexibility and specific aim that pushed information pushes have been improved; In addition, owing to identify at privacy information, for the pushed information that comprises privacy information, can have at ground and handle, can further improve the privacy of pushed information.

[description of drawings]

In order to be illustrated more clearly in the technical scheme in the embodiment of the invention, to do one to the accompanying drawing of required use in embodiment or the description of the Prior Art below introduces simply, apparently, accompanying drawing in describing below is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.

The schematic flow sheet of the processing method of the pushed information that Fig. 1 provides for one embodiment of the invention;

Fig. 2 is the shown page schematic diagram of client among the embodiment of Fig. 1 correspondence;

Fig. 3 is another shown page schematic diagram of client among the embodiment of Fig. 1 correspondence;

Fig. 4 is another shown page schematic diagram of client among the embodiment of Fig. 1 correspondence;

The structural representation of the treatment facility of the pushed information that Fig. 5 provides for another embodiment of the present invention.

[embodiment]

For the purpose, technical scheme and the advantage that make the embodiment of the invention clearer, below in conjunction with the accompanying drawing in the embodiment of the invention, technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making whole other embodiment that obtain under the creative work prerequisite.

Need to prove, in the embodiment of the invention related terminal can include but not limited to mobile phone, personal digital assistant (Personal Digital Assistant, PDA), radio hand-held equipment, wireless Internet access basis, PC, portable computer, MP3 player, MP4 player etc.

In addition, herein term " and/or ", only be a kind of incidence relation of describing affiliated partner, can there be three kinds of relations in expression, for example, A and/or B, can represent: individualism A exists A and B, these three kinds of situations of individualism B simultaneously.In addition, character "/" herein, generally represent forward-backward correlation to as if a kind of " or " relation.

In recent years, online has more and more become the part in people's life, and country and medium are also more and more paid close attention to the right of privacy of netizen in the online.Pushed information, for example, advertising message etc., have one type to push for people group is directed, can be pushed to relevant pushed information accurately " to " the people, improve the accuracy that pushed information is thrown in, effective utilization of budget increase, but the meeting that is difficult to avoid produces certain influence to the netizen.In the directed propelling movement of traditional crowd, do not consider not push information to individual and the social influence that common netizen causes, even can bring negative influence to company.

For example, cross the disease information that certain may have certain negative effect to its people by network retrieval privately before the netizen, but because the directed appearance that pushes of crowd, the associated treatment that pushes this disease on other webpages that can browse through being everlasting pushes, can guess to some extent unavoidably after the people around sees, this netizen is caused great puzzlement.

Therefore, provide a kind of processing method of pushed information and equipment, browser, browser plug-in, to improve flexibility, specific aim and the privacy that pushed information pushes, just more urgent.

The schematic flow sheet of the processing method of the pushed information that Fig. 1 provides for one embodiment of the invention, as shown in Figure 1.

101, obtain pushed information.

Particularly, described pushed information can include but not limited at least one in link information, the service provider's of jump page name information, service provider's positional information and service provider's the contact details, and present embodiment does not limit this.

102, if described pushed information comprises privacy information, according to the secret protection information that sets in advance, described pushed information is handled.

Need to prove that 101 and 102 executive agent can be search engine, can be arranged in local client, to carry out the off-line retrieval, perhaps can also be arranged in the server of network side, to carry out online retrieving, present embodiment does not limit this.

Need to prove that 101 and 102 executive agent can also be client.

Be understandable that, described client can be mounted in the application program on the terminal, it perhaps can also be a webpage of browser, as long as can realize browsing, service such as retrieval, so that location-based service (Location Based Service to be provided, LBS) etc. the objective reality form of network service can, present embodiment does not limit this.

Like this, by obtaining pushed information, and then described pushed information identified, if described pushed information comprises privacy information, according to the secret protection information that sets in advance, described pushed information is handled, owing to comprise under the situation of privacy information in described pushed information, obtaining after the pushed information, is not directly to handle, for example, to client push etc., but according to the secret protection information that sets in advance, selectively and have at ground and handle, thereby flexibility and specific aim that pushed information pushes have been improved; In addition, owing to identify at privacy information, for the pushed information that comprises privacy information, can have at ground and handle, can further improve the privacy of pushed information.

In addition; the technical scheme that adopts present embodiment to provide; owing to no longer mechanically handle the pushed information that comprises privacy information; make client may no longer need to show the pushed information that comprises privacy information; the effect of protection privacy of user can be further played, the tracked possibility of client can also be reduced simultaneously.

In addition, the technical scheme that adopts present embodiment to provide, owing to clicking rate and the conversion ratio of this class pushed information that comprises privacy information are often lower, by controlling the propelling movement of this class pushed information, make it possible to further improve precision and the efficient that pushed information pushes.

In the processing method of existing pushed information, search engine to the described client push pushed information relevant with the information of visiting, shows this pushed information by client based on the information of the current information of visiting of client or historical visit.Because search engine can only mechanically push pushed information, perhaps, client can only mechanically show pushed information, therefore, has caused lacking flexibility, specific aim and the privacy that pushed information pushes.

Alternatively, in one of present embodiment possible implementation, in 101, client specifically can receive the described pushed information that search engine sends.Particularly, search engine specifically can adopt method of the prior art, obtains described pushed information, and detailed description can repeat no more referring to related content of the prior art herein.

Particularly, in this implementation, in 102, described client specifically can comprise privacy information as if described pushed information, and the secret protection information according to setting in advance shows described pushed information; Perhaps do not show described pushed information.

Particularly, in this implementation, in 102, the secret protection information of client institute basis can include but not limited at least one in the following message:

Current age of user is identified, and within the range of age that sets in advance, for example, described the range of age that sets in advance is 18～60, shows described pushed information as if current age of user; If current age of user is outside the range of age that sets in advance, for example, described the range of age that sets in advance is 18～60, does not show described pushed information;

If obtain secret protection open command is set, shows described pushed information; If obtain secret protection out code is set, does not show described pushed information;

Described pushed information or other pushed information relevant with described pushed information are identified in number of times and/or frequency that described client represents, if the number of times that described pushed information or other pushed information relevant with described pushed information represent in described client and/or frequency show described pushed information more than or equal to the threshold value that sets in advance; If the number of times that described pushed information or other pushed information relevant with described pushed information represent in described client and/or frequency do not show described pushed information less than the threshold value that sets in advance;

The terminal of moving described client is identified, if the terminal of the described client of operation belongs to the described device type that sets in advance, for example, panel computer or mobile phone etc. show described pushed information; If the terminal of the described client of operation does not belong to the described device type that sets in advance, for example, (PersonalComputer PC) etc., does not show described pushed information to PC;

Current time is identified, if the current time within the time range that sets in advance, for example, the time range that sets in advance is 20:00～00:00 etc. every day, shows described pushed information; If the current time, for example, the time range that sets in advance was 20:00～00:00 etc. every day, does not show described pushed information outside the time range that sets in advance;

Current user view is identified, if current user view shows described pushed information within the event scope that sets in advance; If current user view does not show described pushed information outside the event scope that sets in advance, wherein, described user view is the current behavior acquisition according to described client; And

The IP address of the terminal of moving described client and/or the position of described terminal are identified, if the IP address of terminal of the described client of operation and/or the position of described terminal are within the IP address range that sets in advance and/or the position range that sets in advance, for example, the IP address range that sets in advance and/or the position range that sets in advance show described pushed information for the IP address range in user residence or the address realm in user residence etc.; If the IP address of terminal of the described client of operation and/or the position of described terminal are outside the IP address range that sets in advance and/or the position range that sets in advance, for example, the IP address range that sets in advance and/or the position range that sets in advance do not show described pushed information for the IP address range in user residence or the address realm in user residence etc.

For example, if described pushed information comprises privacy information, client specifically can show described pushed information according to the secret protection information that sets in advance, and comprises at least one in following:

Perhaps more for example, if described pushed information comprises privacy information, client specifically can not show described pushed information according to the secret protection information that sets in advance, and comprises at least one in following:

Like this, client can not show described pushed information according to above-mentioned these secret protection information, can effectively improve the privacy of pushed information to a certain extent.

Particularly, in this implementation, after 101, if described pushed information does not comprise privacy information, client can also directly show described pushed information.

Like this, client just can be showed described pushed information in predefined position according to described secret protection information after the pushed information that search engine is sent is through privacy identification, push the accuracy of throwing in further raising.As shown in Figure 2, client identification pushed information comprises privacy information, and then according to described secret protection information, shows described pushed information at predefined position A and B; As shown in Figure 3, client identification pushed information comprises privacy information, and then according to described secret protection information, does not show described pushed information on predefined position A and B; As shown in Figure 4, client identification pushed information does not comprise privacy information, directly shows described pushed information at predefined position A and B.

In this implementation, receive the described pushed information that search engine sends by client, make described client if described pushed information comprises privacy information, can show described pushed information according to the secret protection information that sets in advance; Perhaps do not show described pushed information; owing to comprise under the situation of privacy information in described pushed information; client obtains after the pushed information; be not to show; but according to the secret protection information that sets in advance; show selectively, thereby improved flexibility, specific aim and privacy that pushed information pushes.

In addition; the technical scheme that adopts present embodiment to provide; owing to no longer mechanically show the pushed information that comprises privacy information; make client may no longer need to show the pushed information that comprises privacy information; the effect of protection privacy of user can be further played, the tracked possibility of client can also be reduced simultaneously.

Alternatively, in one of present embodiment possible implementation, in 101, search engine specifically according to the user's characteristic information of client, obtains the described pushed information relevant with described user's characteristic information.

Particularly, in this implementation, in 102, described search engine specifically can comprise privacy information as if described pushed information, and the secret protection information according to setting in advance sends described pushed information to described client; Perhaps do not send described pushed information to described client.

Particularly, in this implementation, in 102, the secret protection information of search engine institute basis can include but not limited at least one in the following message:

Current age of user is identified, and within the range of age that sets in advance, for example, described the range of age that sets in advance is 18～60, sends described pushed information to described client as if current age of user; If current age of user is outside the range of age that sets in advance, for example, described the range of age that sets in advance is 18～60, does not send described pushed information to described client;

If receive the secret protection of described client transmission open command is set, sends described pushed information to described client; If receive the secret protection of described client transmission out code is set, does not send described pushed information to described client;

Described pushed information or other pushed information relevant with described pushed information are identified in number of times and/or frequency that described client represents, if the number of times that described pushed information or other pushed information relevant with described pushed information represent in described client and/or frequency send described pushed information more than or equal to the threshold value that sets in advance to described client; If the number of times that described pushed information or other pushed information relevant with described pushed information represent in described client and/or frequency do not send described pushed information to described client less than the threshold value that sets in advance;

The terminal of moving described client is identified, if the terminal of the described client of operation belongs to the described device type that sets in advance, for example, panel computer or mobile phone etc. send described pushed information to described client; If the terminal of the described client of operation does not belong to the described device type that sets in advance, for example, (Personal Computer PC) etc., does not send described pushed information to described client to PC;

Current time is identified, if the current time within the time range that sets in advance, for example, the time range that sets in advance is 20:00～00:00 etc. every day, sends described pushed information to described client; If the current time, for example, the time range that sets in advance was 20:00～00:00 etc. every day, does not send described pushed information to described client outside the time range that sets in advance;

Current user view is identified, if current user view sends described pushed information to described client within the event scope that sets in advance; If current user view does not send described pushed information to described client outside the event scope that sets in advance, wherein, described user view is the current behavior acquisition according to described client; And

The IP address of the terminal of moving described client and/or the position of described terminal are identified, if the IP address of terminal of the described client of operation and/or the position of described terminal are within the IP address range that sets in advance and/or the position range that sets in advance, for example, the IP address range that sets in advance and/or the position range that sets in advance send described pushed information for the IP address range in user residence or the address realm in user residence etc. to described client; If the IP address of terminal of the described client of operation and/or the position of described terminal are outside the IP address range that sets in advance and/or the position range that sets in advance, for example, the IP address range that sets in advance and/or the position range that sets in advance do not send described pushed information to described client for the IP address range in user residence or the address realm in user residence etc.

For example, if described pushed information comprises privacy information, search engine specifically can send described pushed information to described client according to the secret protection information that sets in advance, and comprises at least one in following:

Perhaps more for example, if described pushed information comprises privacy information, search engine specifically can not send described pushed information to described client according to the secret protection information that sets in advance, and comprises at least one in following:

Like this, search engine can not send described pushed information to client according to above-mentioned these secret protection information, can effectively improve the privacy of pushed information to a certain extent.

Further, described search engine is in the user's characteristic information according to client, obtain before the described pushed information relevant with described user's characteristic information, can also further receive the described user's characteristic information that described client sends, for example, move the IP address information of the terminal of described client, the search key of this retrieval, the content of pages of described client current accessed etc.

Further, described search engine is in the user's characteristic information according to client, obtain before the described pushed information relevant with described user's characteristic information, can also be further according to user journal information, obtain described user's characteristic information, for example, historical search key, historical result for retrieval etc.

Particularly, in this implementation, after 101, if described pushed information does not comprise privacy information, search engine can also directly send described pushed information to described client.

Like this, client receives search engine through after the pushed information that sends after the privacy identification, just can show described pushed information in predefined position, pushes the accuracy of throwing in further raising.As shown in Figure 2, search engine identification pushed information comprises privacy information, and then according to described secret protection information, sends described pushed information to client, so that described client is showed described pushed information at predefined position A and B; As shown in Figure 3, search engine identification pushed information comprises privacy information, and then according to described secret protection information, does not send described pushed information to client, so that described client is not showed described pushed information on predefined position A and B; As shown in Figure 4, search engine identification pushed information does not comprise privacy information, directly sends described pushed information to client, so that described client is showed described pushed information at predefined position A and B.

In this implementation, obtain the user's characteristic information of client by search engine, and then according to described user's characteristic information, obtain the pushed information relevant with described user's characteristic information, make described search engine if described pushed information comprises privacy information, can send described pushed information to described client according to the secret protection information that sets in advance; Perhaps do not send described pushed information to described client; owing to comprise under the situation of privacy information in described pushed information; search engine obtains after the pushed information; be not must be to client push; but according to the secret protection information that sets in advance; selectively to client push, thereby flexibility, specific aim and privacy that pushed information pushes have been improved.

In addition; the technical scheme that adopts present embodiment to provide; owing to no longer mechanically comprise the pushed information of privacy information to client push; make client may no longer need to show the pushed information that comprises privacy information; the effect of protection privacy of user can be further played, the tracked possibility of client can also be reduced simultaneously.

Alternatively, in one of present embodiment possible implementation, after 101, and before 102, client or search engine can also be identified described pushed information and whether comprise privacy information further according to the propelling movement characteristic information of described user's characteristic information and/or described pushed information.

Wherein, described propelling movement characteristic information can include but not limited at least one item in the following message:

The auction word of described pushed information;

With the conjunctive word of the auction word association of described pushed information, for example, with the semantic identical or close word of auction word etc.;

The classification of industry under the described pushed information;

Described pushed information represent form (being material);

The jump page of described pushed information (landing page); And

The link page that the jump page of described pushed information is pointed.

Particularly, client or search engine specifically can be according to the propelling movement characteristic informations of described user's characteristic information and/or described pushed information, by judging whether described pushed information belongs to the preset user sensitive information, for example, whether sensitive informations such as adult, medical treatment, religion comprise privacy information to identify described pushed information.

For example, if user's characteristic information comprises the vocabulary of adult aspect, can judge that then described pushed information belongs to the preset user sensitive information, therefore, identify described pushed information and whether comprise privacy information.

Perhaps more for example, if the propelling movement characteristic information of pushed information comprises the vocabulary of adult aspect, can judge that then described pushed information belongs to the preset user sensitive information, therefore, identify described pushed information and whether comprise privacy information.

Further; client or search engine can also further be identified the grade of the privacy information under the described pushed information; so that can be according to the corresponding relation of grade and secret protection information; determine the secret protection information corresponding with described grade; thereby can described pushed information be handled according to determined secret protection information.

In the present embodiment, by obtaining pushed information, and then described pushed information identified, if described pushed information comprises privacy information, according to the secret protection information that sets in advance, described pushed information is handled, owing to comprise under the situation of privacy information in described pushed information, obtaining after the pushed information, is not directly to handle, for example, to client push etc., but according to the secret protection information that sets in advance, selectively and have at ground and handle, thereby flexibility and specific aim that pushed information pushes have been improved; In addition, owing to identify at privacy information, for the pushed information that comprises privacy information, can have at ground and handle, can further improve the privacy of pushed information.

Need to prove, for aforesaid each method embodiment, for simple description, so it all is expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not subjected to the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in the specification all belongs to preferred embodiment, and related action and module might not be that the present invention is necessary.

In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, do not have the part that describes in detail among certain embodiment, can be referring to the associated description of other embodiment.

The structural representation of the treatment facility of the pushed information that Fig. 5 provides for another embodiment of the present invention, as shown in Figure 5.The treatment facility of the pushed information of present embodiment can comprise acquisition unit 51 and processing unit 52.Wherein, obtain unit 51, be used for obtaining pushed information; Processing unit 52 is used for, according to the secret protection information that sets in advance described pushed information being handled if described pushed information comprises privacy information.

Need to prove that the equipment that present embodiment provides can be search engine, can be arranged in local client, to carry out the off-line retrieval, perhaps can also be arranged in the server of network side, to carry out online retrieving, present embodiment does not limit this.

Need to prove that the equipment that present embodiment provides can also be client.

Like this, obtain pushed information by obtaining the unit, make processing unit if described pushed information comprises privacy information, can be according to the secret protection information that sets in advance, described pushed information is handled, owing to comprise under the situation of privacy information in described pushed information, obtain after the pushed information, be not directly to handle, for example, to client push etc., but according to the secret protection information that sets in advance, selectively and have at ground and handle, thus improved flexibility and specific aim that pushed information pushes; In addition, owing to identify at privacy information, for the pushed information that comprises privacy information, can have at ground and handle, can further improve the privacy of pushed information.

The treatment facility of existing pushed information, the information based on the current information of visiting of client or historical visit to the described client push pushed information relevant with the information of visiting, shows this pushed information by client.Because search engine can only mechanically push pushed information, perhaps, client can only mechanically show pushed information, therefore, has caused lacking flexibility, specific aim and the privacy that pushed information pushes.

Alternatively, in one of present embodiment possible implementation, described acquisition unit 51 specifically can be used for receiving the described pushed information that search engine sends.Particularly, search engine specifically can adopt method of the prior art, obtains described pushed information, and detailed description can repeat no more referring to related content of the prior art herein.

Particularly, in this implementation, described processing unit 52 specifically can be used for if described pushed information comprises privacy information, and the secret protection information according to setting in advance shows described pushed information; Perhaps do not show described pushed information.

Particularly, in this implementation, the secret protection information of 52 bases of described processing unit can include but not limited at least one in the following message:

For example, described processing unit 52 specifically is used for following at least one item:

Perhaps more for example, described processing unit 52 specifically is used for following at least one item:

Like this, processing unit 52 can not show described pushed information according to above-mentioned these secret protection information, can effectively improve the privacy of pushed information to a certain extent.

Particularly, in this implementation, described processing unit 52 can also be further used for showing described pushed information if described pushed information does not comprise privacy information.

Like this, processing unit just can be showed described pushed information in predefined position according to described secret protection information after the pushed information that search engine is sent is through privacy identification, push the accuracy of throwing in further raising.As shown in Figure 2, processing unit identification pushed information comprises privacy information, and then according to described secret protection information, shows described pushed information at predefined position A and B; As shown in Figure 3, processing unit identification pushed information comprises privacy information, and then according to described secret protection information, does not show described pushed information on predefined position A and B; As shown in Figure 4, processing unit identification pushed information does not comprise privacy information, directly shows described pushed information at predefined position A and B.

In this implementation, receive the described pushed information that search engine sends by obtaining the unit, make processing unit if described pushed information comprises privacy information, can show described pushed information according to the secret protection information that sets in advance; Perhaps do not show described pushed information; owing to comprise under the situation of privacy information in described pushed information; obtain after the pushed information; be not to show; but according to the secret protection information that sets in advance; show selectively, thereby improved flexibility, specific aim and privacy that pushed information pushes.

In addition; the technical scheme that adopts present embodiment to provide; owing to no longer mechanically show the pushed information that comprises privacy information; make and no longer to need to show the pushed information that comprises privacy information; the effect of protection privacy of user can be further played, the tracked possibility of client can also be reduced simultaneously.

Alternatively, in one of present embodiment possible implementation, described acquisition unit 51 specifically can be used for the user's characteristic information according to client, obtains the described pushed information relevant with described user's characteristic information.

Particularly, in this implementation, described processing unit 52 specifically can be used for if described pushed information comprises privacy information, and the secret protection information according to setting in advance sends described pushed information to described client; Perhaps do not send described pushed information to described client.

Like this, processing unit 52 can not send described pushed information to client according to above-mentioned these secret protection information, can effectively improve the privacy of pushed information to a certain extent.

Further, described acquisition unit 51, can also be further used for receiving the described user's characteristic information that described client sends, for example, move the IP address information of the terminal of described client, the search key of this retrieval, the content of pages of described client current accessed etc.

Further, described acquisition unit 51 can also be further used for obtaining described user's characteristic information according to user journal information, for example, and historical search key, historical result for retrieval etc.

Particularly, in this implementation, described processing unit 52 can also be further used for sending described pushed information if described pushed information does not comprise privacy information to described client.

Like this, client receives processing unit through after the pushed information that sends after the privacy identification, just can show described pushed information in predefined position, pushes the accuracy of throwing in further raising.As shown in Figure 2, processing unit identification pushed information comprises privacy information, and then according to described secret protection information, sends described pushed information to client, so that described client is showed described pushed information at predefined position A and B; As shown in Figure 3, processing unit identification pushed information comprises privacy information, and then according to described secret protection information, does not send described pushed information to client, so that described client is not showed described pushed information on predefined position A and B; As shown in Figure 4, processing unit identification pushed information does not comprise privacy information, directly sends described pushed information to client, so that described client is showed described pushed information at predefined position A and B.

In this implementation, by obtaining the user's characteristic information that the unit obtains client, and then according to described user's characteristic information, obtain the pushed information relevant with described user's characteristic information, make processing unit if described pushed information comprises privacy information, can send described pushed information to described client according to the secret protection information that sets in advance; Perhaps do not send described pushed information to described client; owing to comprise under the situation of privacy information in described pushed information; obtain after the pushed information; be not must be to client push; but according to the secret protection information that sets in advance; selectively to client push, thereby flexibility, specific aim and privacy that pushed information pushes have been improved.

In addition; the technical scheme that adopts present embodiment to provide; owing to no longer mechanically comprise the pushed information of privacy information to client push; make and no longer to need to show the pushed information that comprises privacy information; the effect of protection privacy of user can be further played, the tracked possibility of client can also be reduced simultaneously.

Alternatively, in one of present embodiment possible implementation, described processing unit 52 can also be further used for the propelling movement characteristic information according to described user's characteristic information and/or described pushed information, identifies described pushed information and whether comprises privacy information.

The auction word of described pushed information;

The classification of industry under the described pushed information;

Described pushed information represent form (being material);

The jump page of described pushed information (landing page); And

The link page that the jump page of described pushed information is pointed.

Particularly, described processing unit 52 specifically can be according to the propelling movement characteristic information of described user's characteristic information and/or described pushed information, by judging whether described pushed information belongs to the preset user sensitive information, for example, whether sensitive informations such as adult, medical treatment, religion comprise privacy information to identify described pushed information.

For example, if user's characteristic information comprises the vocabulary of adult aspect, 52 of described processing units can judge that described pushed information belongs to the preset user sensitive information, therefore, identify described pushed information and whether comprise privacy information.

Perhaps more for example, if the propelling movement characteristic information of pushed information comprises the vocabulary of adult aspect, 52 of described processing units can judge that described pushed information belongs to the preset user sensitive information, therefore, identify described pushed information and whether comprise privacy information.

Further; processing unit 52 can also further be identified the grade of the privacy information under the described pushed information; so that can be according to the corresponding relation of grade and secret protection information; determine the secret protection information corresponding with described grade; thereby can described pushed information be handled according to determined secret protection information.

In the present embodiment, obtain pushed information by obtaining the unit, make processing unit if described pushed information comprises privacy information, can be according to the secret protection information that sets in advance, described pushed information is handled, owing to comprise under the situation of privacy information in described pushed information, obtain after the pushed information, be not directly to handle, for example, to client push etc., but according to the secret protection information that sets in advance, selectively and have at ground and handle, thus improved flexibility and specific aim that pushed information pushes; In addition, owing to identify at privacy information, for the pushed information that comprises privacy information, can have at ground and handle, can further improve the privacy of pushed information.

Another embodiment of the present invention can also provide a kind of browser, comprises the treatment facility of the pushed information that the embodiment of Fig. 5 correspondence provides.

Another embodiment of the present invention can also provide a kind of browser plug-in, comprises the treatment facility of the pushed information that the embodiment of Fig. 5 correspondence provides.

The those skilled in the art can be well understood to, and is the convenience described and succinct, the system of foregoing description, and the concrete course of work of device and unit can not repeat them here with reference to the corresponding process among the preceding method embodiment.

In several embodiment provided by the present invention, should be understood that, disclosed system, apparatus and method can realize by other mode.For example, device embodiment described above only is schematic, for example, the division of described unit, only be that a kind of logic function is divided, during actual the realization other dividing mode can be arranged, for example a plurality of unit or assembly can in conjunction with or can be integrated into another system, or some features can ignore, or do not carry out.Another point, the shown or coupling each other discussed or directly to be coupled or to communicate to connect can be by some interfaces, the indirect coupling of device or unit or communicate to connect can be electrically, machinery or other form.

Described unit as separating component explanation can or can not be physically to separate also, and the parts that show as the unit can be or can not be physical locations also, namely can be positioned at a place, perhaps also can be distributed on a plurality of network element.Can select wherein some or all of unit to realize the purpose of present embodiment scheme according to the actual needs.

In addition, each functional unit in each embodiment of the present invention can be integrated in the processing unit, also can be that the independent physics in each unit exists, and also can be integrated in the unit two or more unit.Above-mentioned integrated unit both can adopt the form of hardware to realize, the form that also can adopt hardware to add SFU software functional unit realizes.

The above-mentioned integrated unit of realizing with the form of SFU software functional unit can be stored in the computer read/write memory medium.Above-mentioned SFU software functional unit is stored in the storage medium, comprise that some instructions are with so that a computer equipment (can be personal computer, server, the perhaps network equipment etc.) or processor (processor) carry out the part steps of the described method of each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, portable hard drive, read-only memory (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), various media that can be program code stored such as magnetic disc or CD.

It should be noted that at last: above embodiment only in order to technical scheme of the present invention to be described, is not intended to limit; Although with reference to previous embodiment the present invention is had been described in detail, those of ordinary skill in the art is to be understood that: it still can be made amendment to the technical scheme that aforementioned each embodiment puts down in writing, and perhaps part technical characterictic wherein is equal to replacement; And these modifications or replacement do not make the essence of appropriate technical solution break away from the spirit and scope of various embodiments of the present invention technical scheme.

Claims

1. the processing method of a pushed information is characterized in that, comprising:

Obtain pushed information;

2. method according to claim 1 is characterized in that, described acquisition pushed information comprises:

Receive the described pushed information that search engine sends.

3. method according to claim 2 is characterized in that, if described described pushed information comprises privacy information, according to the secret protection information that sets in advance, described pushed information is handled, and comprising:

Show described pushed information; Perhaps

Do not show described pushed information.

4. method according to claim 3 is characterized in that, if described described pushed information comprises privacy information, and the secret protection information according to setting in advance shows described pushed information, comprises at least one in following:

5. method according to claim 3 is characterized in that, if described described pushed information comprises privacy information, and the secret protection information according to setting in advance does not show described pushed information, comprises at least one in following:

6. according to the described method of the arbitrary claim of claim 3～5, it is characterized in that, after the described acquisition pushed information, also comprise:

7. method according to claim 1 is characterized in that, described acquisition pushed information comprises:

8. method according to claim 7 is characterized in that, if described described pushed information comprises privacy information, according to the secret protection information that sets in advance, described pushed information is handled, and comprising:

Send described pushed information to described client; Perhaps

Do not send described pushed information to described client.

9. method according to claim 8 is characterized in that, if described described pushed information comprises privacy information, and the secret protection information according to setting in advance sends described pushed information to described client, comprises at least one in following:

10. method according to claim 8 is characterized in that, if described described pushed information comprises privacy information, and the secret protection information according to setting in advance does not send described pushed information to described client, comprises at least one in following:

11. the described method of arbitrary claim is characterized in that according to Claim 8～10, described user's characteristic information according to client obtains also to comprise before the described pushed information relevant with described user's characteristic information

12. according to the described method of the arbitrary claim of claim 7～11, it is characterized in that, after the described acquisition pushed information, also comprise:

13. according to the described method of the arbitrary claim of claim 1～12, it is characterized in that, after the described acquisition pushed information, also comprise:

14. method according to claim 13 is characterized in that, described propelling movement characteristic information comprises at least one in the following message:

The auction word of described pushed information;

The classification of industry under the described pushed information;

Described pushed information represent form;

The jump page of described pushed information; And

The link page that the jump page of described pushed information is pointed.

15. according to the described equipment of the arbitrary claim of claim 1～14, it is characterized in that, after the described acquisition pushed information, also comprise:

16. the treatment facility of a pushed information is characterized in that, comprising:

Obtain the unit, be used for obtaining pushed information;

17. equipment according to claim 16 is characterized in that, described acquisition unit, the concrete described pushed information that is used for receiving the search engine transmission.

18. equipment according to claim 17 is characterized in that, described processing unit, and concrete being used for if described pushed information comprises privacy information, according to the secret protection information that sets in advance,

Show described pushed information; Perhaps

Do not show described pushed information.

19. equipment according to claim 18 is characterized in that, described processing unit specifically is used for following at least one item:

20. equipment according to claim 18 is characterized in that, described processing unit specifically is used for following at least one item:

21. according to the described equipment of the arbitrary claim of claim 18～20, it is characterized in that described processing unit also is used for

22. equipment according to claim 16 is characterized in that, described acquisition unit, and the concrete user's characteristic information that is used for according to client obtains the described pushed information relevant with described user's characteristic information.

23. equipment according to claim 22 is characterized in that, described processing unit, and concrete being used for if described pushed information comprises privacy information, according to the secret protection information that sets in advance,

Send described pushed information to described client; Perhaps

Do not send described pushed information to described client.

24. equipment according to claim 23 is characterized in that, described processing unit specifically is used for following at least one item:

25. equipment according to claim 23 is characterized in that, described processing unit specifically is used for following at least one item:

26., it is characterized in that described acquisition unit also is used for according to the described equipment of the arbitrary claim of claim 23～25

27. according to the described equipment of the arbitrary claim of claim 23～26, it is characterized in that described processing unit also is used for

28. according to the described equipment of the arbitrary claim of claim 16～27, it is characterized in that described processing unit also is used for

29. equipment according to claim 28 is characterized in that, described propelling movement characteristic information comprises at least one in the following message:

The auction word of described pushed information;

The classification of industry under the described pushed information;

Described pushed information represent form;

The jump page of described pushed information; And

The link page that the jump page of described pushed information is pointed.

30. according to the described equipment of the arbitrary claim of claim 16～29, it is characterized in that described processing unit also is used for

31. a browser is characterized in that, comprises as the described equipment of arbitrary claim in the claim 16～30.

32. a browser plug-in is characterized in that, comprises as the described equipment of arbitrary claim in the claim 16～30.