CN103166768B - A kind of method of match information provider and Information issued side and device - Google Patents
A kind of method of match information provider and Information issued side and device Download PDFInfo
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- CN103166768B CN103166768B CN201110412483.2A CN201110412483A CN103166768B CN 103166768 B CN103166768 B CN 103166768B CN 201110412483 A CN201110412483 A CN 201110412483A CN 103166768 B CN103166768 B CN 103166768B
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- 238000012795 verification Methods 0.000 claims abstract description 11
- 238000012216 screening Methods 0.000 claims description 46
- 238000012544 monitoring process Methods 0.000 claims description 3
- 238000012986 modification Methods 0.000 description 3
- 230000004048 modification Effects 0.000 description 3
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- 238000004891 communication Methods 0.000 description 2
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- 230000002457 bidirectional effect Effects 0.000 description 1
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- 230000002349 favourable effect Effects 0.000 description 1
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Abstract
This application discloses method and the device of a kind of match information provider and Information issued side.The method is: CPS service platform promotes group by setting up CPS, avoid the direct two-way choice of Information issued side and information providing, by CPS service platform as intermediary, proxy information provider and Information issued side complete and add the verification step that CPS promotes group respectively, thus mated by the cooperation that the form that CPS promotes group completes between information providing and Information issued side, and then the Upon Cooperative Efficiency that improve between information providing and Information issued side, also the efficiency for issuing of multimedia messages on CPS platform is improved, effectively improve the service performance of CPS service platform entirety.
Description
Technical Field
The present application relates to the field of network data processing technologies, and in particular, to a method and an apparatus for matching an information provider and an information issuer.
Background
In the field of network advertisement technology, multimedia information is usually delivered in a CPS (pay per sale) manner, for example, advertisements are played in a pay-per-transaction form, also called CPS advertisements.
The method for delivering the multimedia information by adopting the CPS mode belongs to a multimedia information transmission mode with low risk to an information provider (such as an advertiser) and low profit to an information publisher (such as a promoter).
Taking CPS advertisement as an example, when an advertiser needs to release its own promotion plan, a commission commitment needs to be given, and in consideration of its characteristics, the advertiser will also give a certain requirement to the promoter, if the advertiser is a media promotion resource with low relevance to the advertiser industry or conflict exists, the advertiser will avoid using as much as possible, otherwise, if the advertiser is a better media promotion resource, the advertiser will be willing to give more commission to attract them to help promotion. If a promoter applies to participate in the promotion program, the advertiser can obtain commissions paid by the advertiser according to the deal amount after approval of the advertiser. Meanwhile, the promoter can also find seller commodities which are relatively in accordance with own interests, check commission ratio, historical transaction conditions and requirements put forward by the advertiser, leave own traffic information when necessary, enable the advertiser to find the seller and then participate in the promotion plan of the advertiser through communication.
The CPS form is adopted to play the multimedia information, when the number of the information provider and the information publisher is not large, the establishment of the two-way communication mode has no problem, and the information provider and the information publisher can conveniently and quickly establish the cooperative relationship. However, as the CPS form is popularized, the number of information providers and information publishers is increasing, and the use of the CPS and the information publishers causes some problems: on one hand, the information provider can not select, authenticate and make a directional plan for cooperation one by one for massive information promoters; on the other hand, the information issuing party is also poor at dealing with the directional popularization plan issued by massive information providers, and is difficult to apply for cooperation one by one, so that the cooperation efficiency is seriously reduced, the issuing of the CPS multimedia information is influenced, and the waste of network resources is caused.
Disclosure of Invention
The embodiment of the application provides a method and a device for matching an information provider and an information publisher, which are used for improving the publishing efficiency of CPS multimedia information and improving the utilization rate of network resources.
The embodiment of the application provides the following specific technical scheme:
a method of matching an information provider and an information publisher, comprising:
establishing a plurality of CPS promotion groups paying according to sales, and setting corresponding information providing screening conditions and information publishing screening conditions corresponding to each CPS promotion group;
receiving a first group application message sent by an information provider, wherein the first group application message carries information release requirement information set by the information provider, and classifying the information provider into at least one CPS promotion group according to the information release requirement information and information provision screening conditions set for each CPS promotion group;
receiving a second group application message sent by an information publisher, wherein the second group application message carries information publishing capability information set by the information publisher, and classifying the information publisher into at least one CPS promotion group according to the information publishing capability information and information publishing screening conditions set for each group;
and allowing the information provider to distribute the multimedia information through the information distributors belonging to the same CPS popularization group.
An apparatus for matching an information provider with an information publisher, comprising
The system comprises a setting unit, a selecting unit and a selecting unit, wherein the setting unit is used for establishing a plurality of CPS promotion groups paying according to sales volume and setting corresponding information providing screening conditions and information publishing screening conditions corresponding to each CPS promotion group;
the first verification unit is used for receiving a first group application message sent by an information provider, carrying information release requirement information set by the information provider, and classifying the information provider into at least one CPS popularization group according to the information release requirement information and information provision screening conditions set for each CPS popularization group;
the second verification unit is used for receiving a second group application message sent by the information issuing party, wherein the second group application message carries information issuing capability information set by the information issuing party, and the information issuing party is classified into at least one CPS popularization group according to the information issuing capability information and information issuing screening conditions set for each group;
and the application control unit is used for allowing the information provider to distribute the multimedia information through the information distributors belonging to the same CPS popularization group.
In the embodiment of the application, the CPS service platform avoids direct two-way selection of the information publisher and the information provider by establishing the CPS promotion group, the CPS service platform is used as an intermediate medium to respectively proxy the information provider and the information publisher to finish the verification step of adding the CPS promotion group, so that the cooperation matching between the information provider and the information publisher is finished in the form of the CPS promotion group, the cooperation efficiency between the information provider and the information publisher is further improved, the publishing efficiency of multimedia information on the CPS platform is also improved, and the integral service performance of the CPS service platform and the utilization rate of network resources are effectively improved.
Drawings
FIG. 1 is a functional structure diagram of a CPS service platform in the embodiment of the present application;
fig. 2 is a flowchart illustrating matching of a CPS service platform to an information provider and an information publisher in the embodiment of the present application.
Detailed Description
In the embodiment of the application, a plurality of CPS popularization groups are established between an information provider and an information publisher through a CPS service platform, corresponding information providing screening conditions and information publishing screening conditions are set for each group, the information provider is classified into the corresponding CPS popularization group according to the information providing screening conditions, the information publisher is classified into the corresponding CPS popularization group according to the information publishing screening conditions, and finally, the information provider is allowed to publish multimedia information through the information publishers belonging to the same CPS popularization group through application control.
Preferred embodiments of the present invention will be described in detail below with reference to the accompanying drawings.
Referring to fig. 1, in the implementation of the present application, a CPS service platform includes:
a setting unit 10, configured to establish a plurality of CPS promotion groups paid according to sales, and set corresponding information provision screening conditions and information distribution screening conditions corresponding to each CPS promotion group;
a first verification unit 11, configured to receive a first group application message sent by an information provider, where the first group application message carries information release requirement information set by the information provider, and provide a screening condition according to the information release requirement information and information set for each CPS promotion group, so as to classify the information provider into at least one CPS promotion group;
a second verification unit 12, configured to receive a second group application message sent by an information publisher, where the second group application message carries information publishing capability information set by the information publisher, and classify the information publisher into at least one CPS promotion group according to the information publishing capability information and information publishing screening conditions set for each group;
and an application control unit 13 for allowing the information provider to perform distribution of multimedia information through the information distributors belonging to the same CPS promotion group.
Based on the above embodiment, referring to fig. 2, in the embodiment of the present application, a detailed flow of matching, by the CPS service platform, the information provider and the information publisher is as follows:
step 200: the CPS service platform establishes a plurality of CPS promotion groups, and corresponding information providing screening conditions and information publishing screening conditions are respectively set for each CPS promotion group.
Taking CPS advertisement as an example, a manager of a CPS service platform establishes a plurality of CPS promotion groups between an advertiser and a promoter according to the operation characteristics of the market, and each CPS promotion group has a plurality of definition modes. For example, each CPS promotional group may be defined as a set of certain product attributes that may be considered screening conditions set for advertisers and promotional media requirements that may be considered screening conditions set for promoters. For example, according to the commercial attributes, the established CPS popularization group can be divided into a professional white appliance popularization group, a washing machine popularization group, a data product popularization group, an infant product popularization group, and the like; the promotion media requirements of each CPS promotion group can be set to be 'ordinary websites', 'professional websites', 'portal websites' and the like, namely, which promotion media a website belongs to can be determined according to website flow and click rate of some professional link information.
After the CPS promotion group is established, the advertiser can check CPS promotion group information and joining conditions of each group which are set by the CPS service platform, and apply for joining the CPS promotion group according to self conditions (such as monthly sales, average advertisement commission ratio and the like).
After the CPS promotion group is established, the advertiser applies for joining the corresponding CPS promotion group according to self conditions (such as monthly sales, average commission ratio of advertisements, and the like).
Similarly, the promoter can also apply for joining in the corresponding CPS promotion group according to the CPS promotion group information and joining conditions of each group set by viewing the CPS service platform and according to the conditions (such as media resources, commission requirements and the like) of the promoter.
Step 210: the CPS service platform receives a first group application message sent by an information provider, the first group application message carries information release requirement information set by the information provider, and provides a screening condition according to the information release requirement information and information set for each CPS promotion group, so that the information provider is classified into at least one CPS promotion group.
Specifically, the CPS service platform firstly determines at least one group ID carried in a first group application message sent by an information provider, then provides a screening condition for matching information release requirement information carried in the first group application message with information of a CPS promotion group corresponding to the at least one group ID, and when the matching is confirmed to be successful, the information provider is classified into the CPS promotion group corresponding to the at least one group ID. In this process, of course, if the information provider sends a plurality of group IDs at one time, that is, applies for joining a plurality of CPS promotion groups at the same time, the CPS service platform may match the information publishing requirement information sent by the information provider with the information providing screening conditions corresponding to each CPS promotion group that applies for joining one by one, and classify the information provider into the CPS promotion group that is successfully matched.
Taking CPS advertisement as an example, suppose that the information publishing requirement information carried by the advertiser in the first group application message is: the household appliances are popularized, the commodity attribute of the CPS popularization group which the advertiser applies to join is 'refrigerator popularization group', the CPS service platform determines that the two keywords of 'household appliances' and 'refrigerators' are successfully matched, and the advertiser is classified into 'refrigerator popularization group'. Certainly, in practical application, according to application requirements, the same advertiser can be classified into a plurality of CPS promotion groups by the CPS service platform, for example, the advertiser selling the ice your refrigerator can be classified into the refrigerator promotion group, and can also be classified into the infant product promotion group.
On the other hand, the information providing screening conditions set by the CPS service platform for any CPS promotion group are not limited to the commodity attribute, and other screening conditions can be flexibly set according to the actual application scene. Such as commission threshold value provided by the information provider, good rating of the information provider, transaction amount of the information provider, etc. This is by way of example only and not intended to be limiting.
Step 220: and the CPS service platform receives a second group application message sent by the information publisher, the second group application message carries information publishing capability information set by the information publisher, and the information publisher is classified into at least one CPS promotion group according to the information publishing capability information and information publishing screening conditions set aiming at each group.
Specifically, the CPS service platform firstly determines at least one group ID carried in a second group application message sent by an information publisher, then matches information capacity requirement information carried in the second group application message with information publishing screening conditions of a CPS promotion group corresponding to the at least one group ID, and when the matching is confirmed to be successful, the information publisher is classified into the CPS promotion group corresponding to the at least one group ID. Certainly, in this process, if the information publisher sends multiple group IDs at one time, that is, applies for joining multiple CPS promotion groups at the same time, the CPS service platform may match the information publishing capability information sent by the information publisher with the information publishing screening conditions corresponding to each CPS promotion group applied for joining one by one, and classify the information publisher into the CPS promotion group successfully matched.
Taking CPS advertisement as an example, assume that the information publishing capability information carried by the promoter in the second group application message is: and if the promotion media requirement of the CPS promotion group which is applied by the advertiser to be added is 'at least common website', the CPS service platform determines that the 'portal website' meets the requirement of 'at least common website', the matching is successful, and the advertiser can be classified into the corresponding CPS promotion group when the matching with the two keywords of the refrigerator is successful. Similarly, in practical application, the same promoter may also be classified into multiple CPS promotion groups by the CPS service platform, for example, a well-known website specially selling skin packages is used as a promoter, and may be considered as a "professional website" classified into a certain CPS group, or may be considered as a "portal website" classified into another CPS promotion group.
On the other hand, the information publishing screening condition set by the CPS service platform for any CPS promotion group is not limited to the "promotion media requirement", and other screening conditions, such as the website click rate of the information publisher, the historical promotion success rate of the information publisher, the good rate of the information publisher, the commission proportion threshold value required by the information publisher, etc., can be flexibly set according to the actual application scenario. This is by way of example only and not intended to be limiting.
Step 230: the CPS service platform allows an information provider to publish multimedia information through information publishers belonging to the same CPS promotional group.
In the embodiment of the present application, when step 230 is executed, the CPS service platform may adopt, but is not limited to, one of the following two execution manners:
the first mode is as follows: the CPS service platform can allow any one information provider to select any one or more information publishers belonging to the same CPS promotion group to publish the multimedia information.
For example, an advertiser a selling white appliances joins the white appliance promotion group with a commission of 10% per deal, and an advertiser B selling white appliances joins the white appliance promotion group with a commission of 15% per deal; then, as long as the advertiser joining the white household appliance promotion group approves, the advertiser A and the advertiser B both approve, namely the advertiser does not need to authenticate the advertiser independently, the advertiser joining the white household appliance promotion group has the right to select the promotion plan of the advertiser A and also has the right to select the promotion charging of the advertiser B, after the promotion is successful, the advertiser A and the advertiser B only need to pay the reward according to the commission proportion promised by the advertiser A and the advertiser B respectively, therefore, the interaction efficiency of the advertiser and the advertiser is greatly improved, and the publishing efficiency of the CPS multimedia information is improved.
Obviously, the CPS promotion group is adopted to match advertisers and promoters, advertisers who successfully join a certain CPS promotion group can select any one or more promoters in the same CPS promotion group to carry out advertisement promotion and pay corresponding commissions, correspondingly, the promoters who successfully join the CPS promotion group can also select advertisements of any one or more advertisers in the same CPS promotion group to carry out promotion and obtain profits, and the mode enables the advertisers and the promoters to participate without knowing each other, thereby facilitating CPS promotion and improving the utilization rate of network resources.
The second way is: the CPS service platform respectively matches information publishing requirement information corresponding to any one information provider with information publishing capability information corresponding to each information publisher belonging to the same CPS promotion group, and allows the any one information provider to publish the multimedia information through the information publishers belonging to the same CPS promotion group and having matching degrees reaching a set threshold value according to matching results.
For example, an advertiser a who operates the white home appliance joins the white home appliance promotion group, and the advertiser a further sets the following restriction conditions in the information distribution request information: the promotion media are web portals, the historical promotion success rate is more than 30%, the good rating of the information publisher is more than 90%, and the like, and the information publishing capability information of the promoter is as follows: in a common website, the historical popularization success rate is 40%, the favorable rating is 92%, obviously, the matching degree of the information publishing requirement information and the information publishing capability information is 66%, and the matching threshold value set by the CPS service platform is 60%, so that even if the promoter is not the portal website required by the advertiser A, the CPS service platform allows the promoter to execute the popularization plan set by the advertiser A. This is merely an example, and the actual operation is not limited thereto.
Based on the above embodiment, the CPS service platform can monitor the cooperation result of the information provider and the information publisher belonging to the same CPS promotion group, that is, after the multimedia information is published, the CPS service platform monitors the response condition of the published object, and correspondingly adjusts the CPS promotion group to which the information provider belongs according to the monitoring result.
For example, after an advertiser C who operates the ice-your refrigerator joins the infant product promotion group and cooperates with the promoter for a certain time, the promotion success ratio is lower than 15%, the CPS service platform prompts that the advertiser C is not suitable for joining the infant product promotion group, the advertiser C can be deleted from the infant product promotion group, and the advertiser C is suggested to join other CPS promotion groups, so that the advertiser C can join the more suitable CPS promotion group, and the success ratio of issuing multimedia information is improved.
In summary, in the embodiment of the application, the CPS service platform avoids direct bidirectional selection of the information provider and the information provider by establishing the CPS popularization group, the CPS service platform serves as an intermediate medium to respectively proxy the information provider and the information publisher to complete the verification step of adding the CPS popularization group, and therefore cooperation matching between the information provider and the information publisher is completed through the CPS popularization group, cooperation efficiency between the information provider and the information publisher is improved, publishing efficiency of multimedia information on the CPS platform is improved, and overall service performance of the CPS service platform and utilization rate of network resources are effectively improved. It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
Claims (10)
1. A method of matching an information provider with an information publisher, comprising:
establishing a plurality of CPS promotion groups paying according to sales, and setting corresponding information providing screening conditions and information publishing screening conditions corresponding to each CPS promotion group;
receiving a first group application message sent by an information provider, wherein the first group application message carries information release requirement information set by the information provider, and classifying the information provider into at least one CPS promotion group according to the information release requirement information and information provision screening conditions set for each CPS promotion group;
receiving a second group application message sent by an information publisher, wherein the second group application message carries information publishing capability information set by the information publisher, and classifying the information publisher into at least one CPS promotion group according to the information publishing capability information and information publishing screening conditions set for each group;
and allowing the information provider to distribute the multimedia information through the information distributors belonging to the same CPS popularization group.
2. The method as claimed in claim 1, wherein the grouping of the information provider into at least one CPS popularization group according to the information publishing requirement information carried in the first group application message and the information providing screening condition set for each CPS popularization group includes:
determining at least one group ID carried in a first group application message sent by an information provider;
and matching the information release requirement information carried in the first group application message with the information providing screening conditions of the CPS popularization group corresponding to the at least one group ID, and when the matching is confirmed to be successful, putting the information provider into the CPS popularization group corresponding to the successfully matched group ID.
3. The method as claimed in claim 1, wherein the grouping of the information provider into at least one CPS promotion group according to the information publishing capability information carried in the second group application message and the information providing screening condition set for each CPS promotion group comprises:
determining at least one group ID carried in a second group application message sent by an information publisher;
and matching the information publishing capability information carried in the second group application message with the information publishing screening condition of the CPS promotion group corresponding to the at least one group ID, and when the matching is confirmed to be successful, classifying the information publisher into the CPS promotion group corresponding to the successfully matched group ID.
4. The method as claimed in claim 1, 2 or 3, wherein allowing any one information provider to perform distribution of multimedia information through information distributors belonging to the same CPS popularization group comprises:
allowing any one information provider to select any one or more information publishers belonging to the same CPS promotion group to publish the multimedia information;
or,
and respectively matching the information release requirement information corresponding to any one information provider with the information release capability information corresponding to each information release party belonging to the same CPS popularization group, and allowing the any one information provider to release the multimedia information through the information release parties belonging to the same CPS popularization group and having the matching degree reaching a set threshold value according to the matching result.
5. The method as claimed in claim 4, characterized in that, after any one information provider is allowed to publish multimedia information through information publishers belonging to the same CPS popularization group, the response condition of the published object is monitored, and the CPS popularization group to which the any one information provider belongs is adjusted accordingly according to the monitoring result.
6. An apparatus for matching an information provider with an information publisher, comprising:
the system comprises a setting unit, a selecting unit and a selecting unit, wherein the setting unit is used for establishing a plurality of CPS promotion groups paying according to sales volume and setting corresponding information providing screening conditions and information publishing screening conditions corresponding to each CPS promotion group;
the first verification unit is used for receiving a first group application message sent by an information provider, carrying information release requirement information set by the information provider, and classifying the information provider into at least one CPS popularization group according to the information release requirement information and information provision screening conditions set for each CPS popularization group;
the second verification unit is used for receiving a second group application message sent by the information issuing party, wherein the second group application message carries information issuing capability information set by the information issuing party, and the information issuing party is classified into at least one CPS popularization group according to the information issuing capability information and information issuing screening conditions set for each group;
and the application control unit is used for allowing the information provider to distribute the multimedia information through the information distributors belonging to the same CPS popularization group.
7. The apparatus as claimed in claim 6, wherein the first verification unit determines at least one group ID carried in a first group application message sent by an information provider when the information provider is classified into at least one CPS promotion group according to information distribution requirement information carried in a first group application message and information provision screening conditions set for each CPS promotion group, matches information distribution requirement information carried in the first group application message with information provision screening conditions of a CPS promotion group corresponding to the at least one group ID, and classifies the information provider into a CPS promotion group corresponding to a successfully matched group ID when it is confirmed that the matching is successful.
8. The apparatus as claimed in claim 6, wherein the second verification unit provides a screening condition according to information distribution capability information carried in a second group application message and information set for each CPS promotion group, determines at least one group ID carried in a second group application message sent by an information distributor when the information provider is classified into at least one CPS promotion group, matches the information distribution capability information carried in the second group application message with the information distribution screening condition of the CPS promotion group corresponding to the at least one group ID, and classifies the information distributor into the CPS promotion group corresponding to the successfully matched group ID when it is confirmed that the matching is successful.
9. The apparatus according to claim 6, 7 or 8, wherein the application control unit allows any one of the information providers to choose any one or more information publishers belonging to the same CPS popularization group for publication of multimedia information, when any one of the information providers is allowed to perform publication of multimedia information through the information publishers belonging to the same CPS popularization group; or matching the information release requirement information corresponding to any one information provider with the information release capability information corresponding to each information release party belonging to the same CPS popularization group respectively, and allowing the any one information provider to release the multimedia information through the information release parties belonging to the same CPS popularization group and having the matching degree reaching a set threshold value according to the matching result.
10. The apparatus as claimed in claim 9, wherein the application control unit allows any one of the information providers to monitor a response situation of the distribution object after the distribution of the multimedia information is performed by the information distributors belonging to the same CPS popularization group, and adjusts the CPS popularization group to which the any one of the information providers belongs accordingly according to the monitoring result.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110412483.2A CN103166768B (en) | 2011-12-12 | 2011-12-12 | A kind of method of match information provider and Information issued side and device |
| HK13109810.4A HK1182555A1 (en) | 2011-12-12 | 2013-08-22 | Method and device for matching information providers and information publishers |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110412483.2A CN103166768B (en) | 2011-12-12 | 2011-12-12 | A kind of method of match information provider and Information issued side and device |
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| Publication Number | Publication Date |
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| CN103166768A CN103166768A (en) | 2013-06-19 |
| CN103166768B true CN103166768B (en) | 2015-08-26 |
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| CN201110412483.2A Active CN103166768B (en) | 2011-12-12 | 2011-12-12 | A kind of method of match information provider and Information issued side and device |
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| CN (1) | CN103166768B (en) |
| HK (1) | HK1182555A1 (en) |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106920117B (en) * | 2015-12-24 | 2020-06-30 | 北京奇虎科技有限公司 | Method and device for putting promotion information |
| CN106919586B (en) * | 2015-12-24 | 2020-06-30 | 北京奇虎科技有限公司 | Rapid verification method and device for promotion information |
| CN112118489B (en) * | 2020-09-07 | 2022-03-18 | 北京字节跳动网络技术有限公司 | Group management method, device, equipment and medium |
| CN112101436A (en) * | 2020-09-07 | 2020-12-18 | 北京字节跳动网络技术有限公司 | Entity clustering method, device, equipment and storage medium |
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| JP2005004635A (en) * | 2003-06-13 | 2005-01-06 | Nippon Telegr & Teleph Corp <Ntt> | Cooperation system and cooperation method with storefront window terminal in commodity information browsing and selection service using network |
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Also Published As
| Publication number | Publication date |
|---|---|
| HK1182555A1 (en) | 2013-11-29 |
| CN103166768A (en) | 2013-06-19 |
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