CN103137043B - Advertisement display system and advertisement display method in combination with search engine service - Google Patents
Advertisement display system and advertisement display method in combination with search engine service Download PDFInfo
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- CN103137043B CN103137043B CN201110375816.9A CN201110375816A CN103137043B CN 103137043 B CN103137043 B CN 103137043B CN 201110375816 A CN201110375816 A CN 201110375816A CN 103137043 B CN103137043 B CN 103137043B
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Abstract
The invention provides an advertisement display system in combination with a search engine service. The advertisement display system in combination with a search engine service comprises at least one client side and a server side, and the search engine function can be actuated at the client side or the server side, wherein the client side respectively comprises an emotion detecting unit and a client side signal receiving and sending unit, the emotion detecting unit captures an emotion characteristic of a user and generates an emotion signal, and the client side signal receiving and sending unit transmits the emotion signal to the server side through a network. The server side comprises a server side signal receiving and sending unit, an emotion analyzing unit and an advertisement data platform, wherein the emotion analyzing unit analyzes an emotion signal and generates a user emotion parameter representing the emotion category, the advertisement data platform searches for at least one recommended advertisement in accordance with the emotion category of the user according to the emotion parameter of the user, and the server side signal receiving and sending unit transmits at least one recommended advertisement to the client sides through the network.
Description
Technical field
The invention relates to advertisement play system, particularly about in conjunction with the advertisement play system of search engine service and advertisement broadcast method.
Background technology
Along with universalness and the search engine service easily of network, advertisement play system in conjunction with search engine service platform can touch vast consumer visitor group, comprise and use intelligent mobile phone, mobile communications device, intelligent TV (internet television), and the user of personal computer online, for advertiser and advertiser bring infinite business opportunity.But, in prior art, comprise on webpage that random interspersed advertisement provides in search engine service platform, look for the advertisement with same keyword according to the keyword of user institute inputted search engine, or providing the modes such as contiguous advertisement according to the geographic position at user place, the satisfaction of its cost benefit and client still has the space of lifting; If the efficient demand for user corresponding advertisement cannot be provided, more may cause the dislike of user, reduce the quality of service.
Summary of the invention
In view of this, the present invention proposes a kind of advertisement play system in conjunction with search engine service, comprises a client, and a server end; Wherein this client comprises a text entry unit, gives the character string that a user inputs wish search, and produces a keyword signal; One mood detecting unit, captures the emotional characteristics of this user, and produces a mood signal; One client signal Transmit-Receive Unit, is sent to this server end by this keyword signal and this mood signal by a network; And wherein this server end comprises a server end signal transmitting and receiving unit, receive this keyword signal and this mood signal; One search engine, finds qualified at least one Search Results according to this keyword signal; One mood analytic unit, analyze this mood signal and produce user's emotional parameters, this user's emotional parameters represents the mood classification of this user; One ad data platform, finds at least one recommended advertisements meeting the mood classification of this user according to this user's emotional parameters; Wherein, this at least one Search Results and this at least one recommended advertisements are sent to this client by this network by this server end signal transmitting and receiving unit, and this at least one Search Results and this at least one recommended advertisements are shown in this display device.
The present invention separately proposes a kind of computer-implemented advertisement broadcast method in conjunction with search engine service, server end on network is implemented, in order at client terminal device by while the search service of this this server end of Web vector graphic, at least one recommended advertisements is provided by this server end, the method comprises the keyword signal receiving client terminal device and transmit, and finds qualified at least one Search Results according to this keyword signal; User's emotional characteristics that reception is captured by client terminal device and obtains; Analyze this user's emotional characteristics and produce user's emotional parameters, this user's emotional parameters represents the mood classification of the user of this client terminal device; This finds this at least one recommended advertisements meeting the mood classification of this user according to this user's emotional parameters; And this at least one Search Results and this recommended advertisements are sent to this client terminal device by this network.
The present invention more proposes a kind of advertisement play system in conjunction with search engine service, comprises a client, and a server end; Wherein this client comprises: a text entry unit, gives a user and inputs a keyword signal; One search engine, finds qualified at least one Search Results according to this keyword signal; One mood detecting unit, captures the emotional characteristics of this user, and produces a mood signal; One client signal Transmit-Receive Unit, is sent to this server end by this mood signal by a network; Wherein this server end comprises: a server end signal transmitting and receiving unit, receives this mood signal from this client; One mood analytic unit, analyze this mood signal and produce user's emotional parameters, this user's emotional parameters represents the mood classification of this user; And an ad data platform, at least one recommended advertisements meeting the mood classification of this user is found according to this user's emotional parameters; Wherein, this at least one recommended advertisements is sent to this client by this network by this server end signal transmitting and receiving unit.
The present invention more proposes a kind of advertisement play system in conjunction with search engine service, comprises a client, and a server end; Wherein this client comprises: an audio input unit, gives a user with phonetic entry one voice signal; One search engine; Function and/or the data of this client can be searched for; One client signal Transmit-Receive Unit, is sent to this server end by this voice signal by a network; Wherein this server end comprises a server end signal transmitting and receiving unit, receives this voice signal from this client; One speech recognition unit, this voice signal of identification also produces a keyword signal; One mood analytic unit, analyze the emotional characteristics of this voice signal and produce user's emotional parameters, this user's emotional parameters represents the mood classification of this user; And an ad data platform, at least one recommended advertisements meeting the mood classification of this user is found according to this user's emotional parameters; Wherein, this keyword signal and this at least one recommended advertisements are sent to this client by this network by this server end signal transmitting and receiving unit, this search engine of this client more according to function and/or the data of this this client of keyword signal search, and produces a Search Results.
The advertisement play system in conjunction with search engine service disclosed by the present invention and method thereof, applicable advertisement can be recommended more accurately for the mood of consumer, the cost benefit of advertisement can be promoted further, user becomes frequent visitor probability after employing advertised product increases, and provides user more personalized online service.
Accompanying drawing explanation
Fig. 1 is in one embodiment of the invention, in conjunction with the structural representation of the advertisement play system of search engine service;
Fig. 2 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 1;
Fig. 3 is in one embodiment of the invention, in conjunction with the structural representation of the advertisement play system of search engine service;
Fig. 4 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 3;
Fig. 5 is in one embodiment of the invention, in conjunction with the structural representation of the advertisement play system of search engine service;
Fig. 6 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 5;
Fig. 7 is in one embodiment of the invention, in conjunction with the structural representation of the advertisement play system of search engine service;
Fig. 8 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 7;
Fig. 9 is in one embodiment of the invention, in conjunction with the structural representation of the advertisement play system of search engine service;
Figure 10 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 9.
Drawing reference numeral:
100 ~ client
110 ~ text entry unit
115 ~ audio input unit
120 ~ mood detecting unit
125 ~ speech recognition unit
130 ~ position detection unit
135 ~ search engine
140 ~ client signal Transmit-Receive Unit
145 ~ display unit
150 ~ network
200 ~ server end
210 ~ server end signal transmitting and receiving unit
215 ~ speech recognition unit
220 ~ mood analytic unit
230 ~ ad data platform
240 ~ search engine
P
e~ user emotional parameters
R
a~ recommended advertisements
R
s~ Search Results
S1-S7 ~ step
S1 ', S2 ' ~ step
S1a-S1c ~ step
S4a, S4b ~ step
S5a, S5b ~ step
S6a, S6b ~ step
S
e~ mood signal
S
k~ keyword signal
S
l~ position signalling
S
v~ voice signal
Embodiment
Advertisement play system in conjunction with search engine service of the present invention, comprises at least one client 100, and a server end 200.In section Example, client 100 can be intelligent mobile phone (smart phone), flat computer (tabletcomputer), personal digital assistant (personal digital assistant), notebook (laptop computer), desktop PC (PC), intelligent TV (internet television), or any calculator device with network/communication function.Server end 200 is formed by network 150 and client 100 and links, to provide the service of advertisement broadcasting and search engine.The form of network 150 can be the Internet, LAN, Wide Area Network, or wireless network.
Fig. 1 is the advertisement play system structural representation in conjunction with search engine service in one embodiment of the invention.Fig. 2 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 1.With reference to Fig. 1, wherein client 100 comprises text entry unit 110, mood detecting unit 120, and a client signal Transmit-Receive Unit 140.
First, as shown in step S1 in Fig. 2, user is when using search engine service, and input keyword by text entry unit 110, text entry unit 110 produces a keyword signal S
kto client signal Transmit-Receive Unit 140 (step S1b).In section Example, text entry unit 110 can be a keyboard, mouse, Touch Screen or microphone, keyword signal S
kcan be a message language, but be not limited only to this.Meanwhile, mood detecting unit 120 detects the emotional state of user, and produces a mood signal S
eto client signal Transmit-Receive Unit 140 (step S1a).In section Example, mood detecting unit 120 can be a microphone, and the voice signal of acquisition user is as mood signal S
e; In section Example, mood detecting unit 120 can be a camera, and the countenance of acquisition user is as mood signal S
e; In section Example, mood detecting unit 120 can be a video camera, and the face of acquisition user is dynamically as mood signal S
e; In section Example, mood detecting unit 120 can be a physiological signal sensing device, and the physiological characteristic of acquisition user, such as blood pressure, pulse, body temperature, electric current etc., as mood signal S
e; In section Example, mood detecting unit 120 can be a human-computer interaction interface, such as handwriting pad, mouse, Touch Screen, keyboard etc.Client 100 initiative user inputs the classification of mood, and in this, as mood signal S
e.Then step S2 is performed, client signal Transmit-Receive Unit 140 and then by keyword signal S
kand mood signal S
eserver end 200 is sent to by network 150.
Then please refer to Fig. 1, server end 200 comprises server end signal transmitting and receiving unit 210, mood analytic unit 220, ad data platform 230, and a search engine 240.In section Example, mood analytic unit 220 and a search engine 240 load executable instruction implementation by least one processor and obtain.As shown in Figure 2, server end signal transmitting and receiving unit 210 and then receive from the keyword signal S of client 100
kand mood signal S
e(step S3), wherein mood signal S
einput to mood analytic unit 220, mood analytic unit 220 is more according to this mood signal S
eanalyze.In section Example, the mood signal S that mood analytic unit 220 receives
efor the speech audio of user, mood analytic unit 220 by the tonality feature of audio frequency Treatment Analysis user to distinguish the mood classification of user.In section Example, the mood signal S that mood analytic unit 220 receives
efor the countenance image of user, mood analytic unit 220 analyzes face's emotional characteristics of user to distinguish the mood classification of user by image processing; In section Example, the mood signal S that mood analytic unit 220 receives
efor blood pressure, pulse, the body temperature of user, and/or electric current, mood analytic unit 220 analyzes the above-mentioned physiological signal change of user with the mood classification distinguishing user; In section Example, the mood signal S that mood analytic unit 220 receives
efor the mood classification that user is inputted voluntarily by man-machine interface.Then, mood analytic unit 220 is according to analysis mood signal S
eresult produce an emotional parameters P
e(step S4).Emotional parameters P
erepresent the mood classification of user, such as glad, angry, low tide, irritated etc.
Then as shown in step s 5, keyword signal S
kthen input to search engine 240, search engine 240 more finds out the information with corresponding keyword via a web database (not shown), such as webpage or geographic position, and produces a Search Results R
s(step S5a); This emotional parameters P
eand then be transferred into ad data platform 230.Ad data platform 230 comprises an advertising database (not shown), stores multiple advertisement, and these advertisements are classified according to a predetermined emotional parameters respectively; One search unit (not shown), according to this emotional parameters P
efind out these advertisements that emotional parameters predetermined with this conform to as this at least one recommended advertisements R
a(step S5b).Such as emotional parameters P
ethe mood of display user is categorized as agitation, then search unit finds out in advertising database the advertisement in the user market be categorized as agitation, and such as Herb juice sales promotion or yoga course are preferential, as this at least one recommended advertisements R
a.Then, server end signal transmitting and receiving unit 210 is by this at least one recommended advertisements R
awith this Search Results R
sclient 100 (step S6) is sent to by network 150.In section Example, client 100 has more a display unit (not shown) and/or a loudspeaker, by this at least one recommended advertisements R
aplay in the mode of static images, dynamic image and/or audio frequency.
In other embodiment of part, emotional parameters P
eand keyword signal S
kall be transferred into ad data platform 230 (not shown).Ad data platform 230 comprises an advertising database, stores multiple advertisement, and these advertisements are classified according to a predetermined emotional parameters respectively; One search unit, according to this emotional parameters P
eand this keyword signal S
kfind out emotional parameters predetermined with this conform to and these advertisements with associative key as this at least one recommended advertisements R
a.
Fig. 3 is in another embodiment, the advertisement play system structural representation in conjunction with search engine service of the present invention.Fig. 4 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 3.First with reference to Fig. 3, in the present embodiment, client 100 is to have more a position detection unit 130 with its difference part of embodiment of Fig. 1, can when user uses search engine service, and the position at identification client 100 place also produces a position coordinates S
l(step S1c).In section Example, position detection unit 130 is by the position at GPS (GPS) identification client 100 place.In other embodiment of part, position detection unit 130 can utilize the position at triangulation location identification client 100 place.But position detection unit 130 can utilize other any method being enough to obtain client 100 geographic position to produce position coordinates S
l, be not limited in this.The embodiment of step S1a, S1b and Fig. 2 is identical in fact, please refer to above, no longer in repeating herein.Client signal Transmit-Receive Unit 140 and then by keyword signal S
k, mood signal S
e, and position coordinates S
lserver end 200 (step S2) is sent to by network 150.
Then please refer to Fig. 3, server end 200 comprises server end signal transmitting and receiving unit 210, mood analytic unit 220, ad data platform 230, and a search engine 240.As shown in Figure 4, server end signal transmitting and receiving unit 210 and then receive from the keyword signal S of client 100
k, mood signal S
e, and position coordinates S
l(step S3), wherein mood signal S
einput to mood analytic unit 220, mood analytic unit 220 is more according to this mood signal S
ecarry out analyzing and produce an emotional parameters P according to analysis result
e(step S4).
Then as shown in step s 5, keyword signal S
kthen input to search engine 240, search engine 240 more finds out the related web page with corresponding keyword via a web database (not shown), and produces a Search Results R
s(step S5a); Then, emotional parameters P
ewith position coordinates S
linput to ad data platform 230.Ad data platform 230 comprises an advertising database (not shown), stores multiple advertisement.It should be noted, these advertisements are except being classified according to a predetermined emotional parameters respectively, and comprise a location advertising coordinate still respectively, what represent this advertisement patronizes place; And a search unit (not shown), according to this emotional parameters P
efind out these advertisements meeting this predetermined emotional parameters, and from these advertisements meeting this predetermined emotional parameters, more find out location advertising coordinate be adjacent to this position coordinates S
las this at least one recommended advertisements R
a(step S5b).Then, server end signal transmitting and receiving unit 210 is by this at least one recommended advertisements R
awith this Search Results R
sclient 100 (step S6) is sent to by network 150.Such as, one user uses mobile device search and webpage, mood analytic unit 220 through server end 200 judges that the mood of this user is as anger, then ad data platform 230 provides in advertising database the advertisement in the user market be categorized as anger, preferential and the cafe opening celebrating of such as fitness center, and fitness center and cafe are positioned at distance user about 200 meters locates.In section Example, client 100 has more a display unit (not shown) and/or a loudspeaker, by this at least one recommended advertisements R
aplay in the mode of static images, dynamic image and/or audio frequency.
Fig. 5 is the structural representation in conjunction with the advertisement play system of search engine service in another embodiment of the present invention.Fig. 6 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 5.First with reference to Fig. 5, client 100 comprises an audio input unit 115, speech recognition unit 125, and a client signal Transmit-Receive Unit 140.
As shown in step S1 in Fig. 6, user, when using search engine service, first produces a voice signal S by audio input unit 115
v; Then step S2 is carried out, this voice signal S
vmore after speech recognition unit 125 is changed, produce a keyword signal S
k.Then step S3 is performed, client signal Transmit-Receive Unit 140 and then by keyword signal S
kand voice signal S
vserver end 200 is sent to by network 150.Such as, one for search Japanese cuisine user with phonetic entry " Japanese cuisine " to audio input unit 115, a such as microphone; Microphone captures the voice of user and is converted into voice signal S
v.Voice signal S
vexcept being converted into keyword signal S by speech recognition unit 125
k, namely character code " Japanese cuisine " outward, this voice signal S
vmore comprise the emotional information of user, such as, judge that user is happy or angry from the modulation in tone of tone.Therefore in the lump by keyword signal S
kand voice signal S
vbe sent to server end 200 and do further process.
Then with reference to Fig. 5, the structure of server end 200 is identical with the server end 200 in Fig. 1 in fact, and difference part is that the present embodiment is with voice signal S
vas the signal distinguishing user's mood.Server end signal transmitting and receiving unit 210 and then the keyword signal S received from client 100
kand voice signal S
v(step S4), wherein voice signal S
vinput to a mood analytic unit 220, mood analytic unit 220 is more according to this voice signal S
vcarry out analyzing and produce an emotional parameters P according to analysis result
e(step S5).
Then step S6, keyword signal S is performed
kinput to search engine 240, search engine 240 more finds out the related web page with corresponding keyword via a web database (not shown), and produces a Search Results R
s(step S6a); This emotional parameters P
ethen be transferred into ad data platform 230.Ad data platform 230 comprises an advertising database (not shown), stores multiple advertisement, and these advertisements are classified according to a predetermined emotional parameters respectively; One search unit (not shown), according to this emotional parameters P
efind out meet this predetermined emotional parameters these advertisements as this at least one recommended advertisements R
a(step S6b).Such as, user is by the Web Page Key Words of audio input unit input for search, server end is sent to after the voice signal of this user is captured, after mood analytic unit is analyzed, the mood picking out user is happy, search unit and then find out in advertising database the advertisement be categorized as happy user market, such as department store Zhou Nianqing or 3C Product are preferential, as this at least one recommended advertisements R
a.
Then, server end signal transmitting and receiving unit 210 is by this at least one recommended advertisements R
awith this Search Results R
sclient 100 (step S7) is sent to by network 150.In section Example, client 100 has more a display unit (not shown) and/or a loudspeaker, by this at least one recommended advertisements R
aplay in the mode of static images, dynamic image and/or audio frequency.
Fig. 7 is the advertisement play system structural representation in conjunction with search engine service in one embodiment of the invention.Fig. 8 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 7.With reference to Fig. 7, wherein with the difference of the embodiment of Fig. 1, client 100 is that search engine functionality is not positioned at server end 200, but is positioned at client 100; Client 100 more comprises a search engine 135.The structure and fuction that the embodiment of Fig. 7 and Fig. 8 is identical with the embodiment of Fig. 1 and Fig. 2 repeats no more.
When user inputs keyword by text entry unit 110, produce a keyword signal S
k(S1 '), search engine 135 performs the machine function of search according to this keyword, and determines a Search Results R
s(S2 ').Search engine 135 may be the search utility of the processor execution via client 100, and the voice channel selection function of such as intelligent TV, can search for the channel list and programme etc. that store in the machine.Search engine 135 is more by Search Results R
sbe shown in a display unit 145.
While user performs the machine search engine, mood detecting unit 120 detects the emotional state of user, and produces a mood signal S
eto client signal Transmit-Receive Unit 140 (step S1).Then step S2 is performed, client signal Transmit-Receive Unit 140 and then by mood signal S
eserver end 200 is sent to by network 150.
Then please refer to Fig. 7, server end 200 comprises server end signal transmitting and receiving unit 210, mood analytic unit 220, and an ad data platform 230.In section Example, mood analytic unit 220 loads executable instruction implementation by least one processor and obtains.As shown in Figure 8, server end signal transmitting and receiving unit 210 and then receive from the mood signal S of client 100
e(step S3), wherein mood signal S
einput to a mood analytic unit 220, mood analytic unit 220 is more according to this mood signal S
eanalyze.Then, mood analytic unit 220 is according to analysis mood signal S
eresult produce an emotional parameters P
e(step S4).Emotional parameters P
erepresent the mood classification of user, such as glad, angry, low tide, irritated etc.
This emotional parameters P
eand then be transferred into ad data platform 230.Ad data platform 230 comprises an advertising database (not shown), stores multiple advertisement, and these advertisements are classified according to a predetermined emotional parameters respectively; One search unit (not shown), according to this emotional parameters P
efind out these advertisements that emotional parameters predetermined with this conform to as this at least one recommended advertisements R
a(step S5).
Then, server end signal transmitting and receiving unit 210 is by this at least one recommended advertisements R
aclient 100 (step S6) is sent to by network 150.In section Example, the display unit 145 of client 100 and/or a loudspeaker (not shown), by this at least one recommended advertisements R
aplay (step S7) in the mode of static images, dynamic image and/or audio frequency.
In other embodiment of part (not being shown in graphic), client signal Transmit-Receive Unit 140 is more by keyword signal S
kcross network 150 and be sent to server end 200.Emotional parameters P
eand keyword signal S
kall be transferred into ad data platform 230.Ad data platform 230 comprises an advertising database, stores multiple advertisement, and these advertisements are classified according to a predetermined emotional parameters respectively; One search unit, according to this emotional parameters P
eand this keyword signal S
kfind out emotional parameters predetermined with this conform to and these advertisements with associative key as this at least one recommended advertisements R
a.
Fig. 9 is the advertisement play system structural representation in conjunction with search engine service in another embodiment of the present invention.Figure 10 is then the advertisement play system process flow diagram in conjunction with search engine service in the embodiment shown in Fig. 9.With reference to Fig. 9, client 100 in the present embodiment is the such as one mobile assistant device with high in the clouds voice identification function, identification result can be returned client in server end identification user's voice, then in client-side search backlog, internal storage data, telephone directory etc.
First with reference to Fig. 9, client 100 comprises audio input unit 115, client signal Transmit-Receive Unit 140, and a display unit 145.As shown in step S1 in Figure 10, when user is with phonetic entry operation local search engine service, produce a voice signal S by audio input unit 115
v.Voice signal S
vfor the phonetic order that user inputs, character string or complete statement can be comprised, such as " telephone directory ", " opening the calendar of next February " etc.Then carry out step S2, client signal Transmit-Receive Unit 140 is by voice signal S
vserver end 200 is sent to by network 150.Server end signal transmitting and receiving unit 210 and then the voice signal S received from client 100
v(step S3), wherein voice signal S
vmore input to the speech recognition unit 215 of a server end, speech recognition unit 215 captures audio frequency characteristics, and then identification or infer that keyword is with/or the intention of user, and produces a keyword signal S
k(step S4a).Voice signal S
vseparately input to a mood analytic unit 220, mood analytic unit 220 is more according to this voice signal S
vcarry out analyzing and produce an emotional parameters P according to analysis result
e(step S4b).
Then step S5, emotional parameters P is performed
ebe transferred into ad data platform 230.Ad data platform 230 comprises an advertising database (not shown), stores multiple advertisement, and these advertisements are classified according to a predetermined emotional parameters respectively; One search unit (not shown), according to this emotional parameters P
efind out meet this predetermined emotional parameters these advertisements as this at least one recommended advertisements R
a.
Then, server end signal transmitting and receiving unit 210 is by this at least one recommended advertisements R
awith this keyword signal S
kclient 100 (step S6) is sent to by network 150.Client 100 has more the search engine 135 of a local side, according to this keyword signal S
kthe function that search the machine is corresponding or storage data, and produce a Search Results R
s.In section Example, client 100 has more display unit 145 and/or a loudspeaker (not shown), by this at least one recommended advertisements R
aand this Search Results R
splay in the mode of static images, dynamic image and/or audio frequency.
The advertisement play system in conjunction with search engine service disclosed by the present invention, applicable advertisement can be recommended more accurately for the mood of consumer, the cost benefit of advertisement can be promoted further, user becomes frequent visitor probability after employing advertised product increases, and provides user more personalized online service.
Claims (16)
1. in conjunction with an advertisement play system for search engine service, it is characterized in that, the described advertisement play system in conjunction with search engine service comprises:
One client, and a server end;
Wherein said server end comprises:
One server end signal transmitting and receiving unit, receives a keyword signal and a mood signal from described client;
One search engine, finds qualified at least one Search Results according to described keyword signal;
One mood analytic unit, analyze described mood signal and produce user's emotional parameters, described user's emotional parameters represents the mood classification of described user; And
One ad data platform, comprising: an advertising database, stores multiple advertisement, and described multiple advertisement is classified according to a predetermined emotional parameters respectively; One search unit, according to described user's emotional parameters and described keyword signal, find out meet described predetermined emotional parameters and the advertisement with keyword corresponding to described keyword signal as at least one recommended advertisements;
Wherein, described at least one Search Results and described at least one recommended advertisements are sent to described client by a network by described server end signal transmitting and receiving unit.
2. as claimed in claim 1 in conjunction with the advertisement play system of search engine service, it is characterized in that, described client comprises:
One text entry unit, gives a user and inputs described keyword signal;
One mood detecting unit, captures the emotional characteristics of described user, and produces described mood signal;
One client signal Transmit-Receive Unit, is sent to described server end by described keyword signal and described mood signal by described network.
3. as claimed in claim 1 in conjunction with the advertisement play system of search engine service, it is characterized in that, described client comprises:
One audio input unit, gives a user with phonetic entry one voice signal, and described voice signal is as described mood signal, and voice signal described in identification is to produce described keyword signal; And
One client signal Transmit-Receive Unit, is sent to described server end by described keyword signal and described mood signal by described network.
4. as claimed in claim 2 in conjunction with the advertisement play system of search engine service, it is characterized in that, described mood detecting unit can be: microphone, camera/video camera, biosensor, or human-computer interaction interface.
5. as claimed in claim 1 in conjunction with the advertisement play system of search engine service, it is characterized in that, described client more comprises a position detection unit, the position at client place described in identification also produces a position coordinates, described position coordinates is sent to described server end by described network by described client signal Transmit-Receive Unit, and described search unit more finds the mood classification and at least one recommended advertisements of the contiguous described position coordinates in place that meet described user according to described user's emotional parameters and described position coordinates.
6. as claimed in claim 5 in conjunction with the advertisement play system of search engine service, it is characterized in that, described position detection unit utilizes GPS, triangle polyester fibre or other any method being enough to obtain described client geographic position to obtain described position coordinates.
7. as claimed in claim 2 or claim 3 in conjunction with the advertisement play system of search engine service, it is characterized in that, described client more comprises a display unit, in order to show described at least one Search Results and described at least one recommended advertisements.
8. as claimed in claim 1 in conjunction with the advertisement play system of search engine service, it is characterized in that, described mood analytic unit, described search engine, is load executable instruction implementation by least one processor and obtain.
9. the computer-implemented advertisement broadcast method in conjunction with search engine service, it is characterized in that, server end on network is implemented, in order to while the search service of client terminal device by server end described in described Web vector graphic, there is provided at least one recommended advertisements by described server end, described method comprises:
Receive the keyword signal that client terminal device transmits, and find qualified at least one Search Results according to described keyword signal;
User's emotional characteristics that reception is captured by client terminal device and obtains;
Analyze described user's emotional characteristics and produce user's emotional parameters, described user's emotional parameters represents the mood classification of the user of described client terminal device;
Store multiple respectively according to the advertisement that a predetermined emotional parameters is classified, according to described user's emotional parameters and described keyword signal, find out meet described predetermined emotional parameters and the advertisement with keyword corresponding to described keyword signal as at least one recommended advertisements; And
Described at least one Search Results and described at least one recommended advertisements are sent to described client terminal device by described network.
10. the advertisement broadcast method in conjunction with search engine service computer-implemented as claimed in claim 9, is characterized in that, described user's emotional characteristics can be: voice signal, countenance, physiological signal or user input information.
11. advertisement broadcast methods in conjunction with search engine service computer-implemented as claimed in claim 9, it is characterized in that, described method more comprises the position coordinates receiving and provided by client terminal device, and according to described emotional parameters and described position signalling, find the mood classification and at least one recommended advertisements of the contiguous described position coordinates in place that meet described user.
12. 1 kinds, in conjunction with the advertisement play system of search engine service, is characterized in that, the described advertisement play system in conjunction with search engine service comprises:
One client, and a server end;
Wherein said client comprises:
One text entry unit, gives a user and inputs a keyword signal;
One search engine, finds qualified at least one Search Results according to described keyword signal;
One mood detecting unit, captures the emotional characteristics of described user, and produces a mood signal;
One client signal Transmit-Receive Unit, is sent to described server end by described mood signal by a network;
Wherein said server end comprises:
One server end signal transmitting and receiving unit, receives described mood signal from described client;
One mood analytic unit, analyze described mood signal and produce user's emotional parameters, described user's emotional parameters represents the mood classification of described user; And
One ad data platform, comprising: an advertising database, stores multiple advertisement, and described multiple advertisement is classified according to a predetermined emotional parameters respectively; One search unit, according to described user's emotional parameters and described keyword signal, find out meet described predetermined emotional parameters and the advertisement with keyword corresponding to described keyword signal as at least one recommended advertisements;
Wherein, described at least one recommended advertisements is sent to described client by described network by described server end signal transmitting and receiving unit.
13., as claimed in claim 12 in conjunction with the advertisement play system of search engine service, is characterized in that, described mood detecting unit can be: microphone, camera/video camera, biosensor, or human-computer interaction interface.
14., as claimed in claim 12 in conjunction with the advertisement play system of search engine service, is characterized in that, described client more comprises a display unit, in order to show described at least one Search Results and described at least one recommended advertisements.
15. 1 kinds, in conjunction with the advertisement play system of search engine service, is characterized in that, the described advertisement play system in conjunction with search engine service comprises:
One client, and a server end;
Wherein said client comprises:
One audio input unit, gives a user with phonetic entry one voice signal;
One search engine; Function and/or the data of described client can be searched for;
One client signal Transmit-Receive Unit, is sent to described server end by described voice signal by a network;
Wherein said server end comprises:
One server end signal transmitting and receiving unit, receives described voice signal from described client;
One speech recognition unit, voice signal described in identification also produces a keyword signal;
One mood analytic unit, analyze the emotional characteristics of described voice signal and produce user's emotional parameters, described user's emotional parameters represents the mood classification of described user; And
One ad data platform, comprising: an advertising database, stores multiple advertisement, and described multiple advertisement is classified according to a predetermined emotional parameters respectively; One search unit, according to described user's emotional parameters and described keyword signal, find out meet described predetermined emotional parameters and the advertisement with keyword corresponding to described keyword signal as at least one recommended advertisements;
Wherein, described keyword signal and described at least one recommended advertisements are sent to described client by described network by described server end signal transmitting and receiving unit, the described search engine of described client is the function of client and/or data according to described keyword signal search more, and produce a Search Results.
16., as claimed in claim 15 in conjunction with the advertisement play system of search engine service, is characterized in that, described client more comprises a display unit, in order to show described at least one Search Results and described at least one recommended advertisements.
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| CN104660770A (en) * | 2013-11-21 | 2015-05-27 | 中兴通讯股份有限公司 | Method and device for sequencing contact persons |
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| CN104156446A (en) * | 2014-08-14 | 2014-11-19 | 北京智谷睿拓技术服务有限公司 | Social contact recommendation method and device |
| KR102249392B1 (en) * | 2014-09-02 | 2021-05-07 | 현대모비스 주식회사 | Apparatus and method for controlling device of vehicle for user customized service |
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| CN104765824B (en) * | 2015-04-08 | 2018-07-24 | 无锡天脉聚源传媒科技有限公司 | A kind of the mood analysis application process and device of application program |
| CN106303701A (en) * | 2015-05-22 | 2017-01-04 | 小米科技有限责任公司 | Intelligent television content recommendation method and device |
| CN105303397A (en) * | 2015-09-28 | 2016-02-03 | 百度在线网络技术（北京）有限公司 | Information recommendation method, system, server end and client |
| CN105243962A (en) * | 2015-11-23 | 2016-01-13 | 成都市嘉艺文化传播有限公司 | Advertisement box achieving automatic induction |
| CN105530521A (en) * | 2015-12-16 | 2016-04-27 | 广东欧珀移动通信有限公司 | Streaming media searching method, device and system |
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| CN109949071A (en) * | 2019-01-31 | 2019-06-28 | 平安科技（深圳）有限公司 | Products Show method, apparatus, equipment and medium based on voice mood analysis |
| CN109961786B (en) * | 2019-01-31 | 2023-04-14 | 平安科技（深圳）有限公司 | Product recommendation method, device, equipment and storage medium based on voice analysis |
| CN112860995A (en) * | 2021-02-04 | 2021-05-28 | 北京百度网讯科技有限公司 | Interaction method, device, client, server and storage medium |
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| CN101566990A (en) * | 2008-04-25 | 2009-10-28 | 李奕 | Search method and search system embedded into video |
| CN101822863A (en) * | 2010-01-28 | 2010-09-08 | 深圳先进技术研究院 | Emotion regulating device and method thereof |
| JP5609160B2 (en) * | 2010-02-26 | 2014-10-22 | ソニー株式会社 | Information processing system, content composition apparatus and method, and recording medium |
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