CN103107936B - A kind of method and device sending information - Google Patents
A kind of method and device sending information Download PDFInfo
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- CN103107936B CN103107936B CN201110357930.9A CN201110357930A CN103107936B CN 103107936 B CN103107936 B CN 103107936B CN 201110357930 A CN201110357930 A CN 201110357930A CN 103107936 B CN103107936 B CN 103107936B
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Abstract
The invention discloses a kind of method and the device that send information, the method in order to solve in prior art the information that sends makes the burden of operation maintenance personnel large, sends the inefficient problem of information.The method sends each behavioural characteristic of device for configuration of information, determine the score value of each user in behavior feature, for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of this business association and value, and select the user of recommendation information sending this business accordingly.Pass through said method, operation maintenance personnel is without the need to writing a recommended program for each business, and be only required to be the behavioural characteristic that business configuration is associated, the device of transmission information just automatically can be selected suitable user and send recommendation information, when adjusting the feature of certain business, only needing the behavioural characteristic of corresponding adjustment and this business association, because this reducing the burden of operation maintenance personnel, improve the efficiency of transmission information.
Description
Technical field
The present invention relates to communication technical field, particularly relate to a kind of method and the device that send information.
Background technology
Along with the development of the communication technology, miscellaneous service also emerges in an endless stream, and therefore how to become a problem demanding prompt solution to suitable user by business recommended.
In the prior art, by business recommended method mainly network equipment according to the feature of this business, select suitable user, and the recommendation information of this business is sent to the user selected, such as, sends the recommendation information of this business in the mode of note.
Wherein, network equipment selects the method for suitable user to be specially: network equipment runs the recommended program that operation maintenance personnel is write for this business, each feature of this business is comprised in this recommended program, and how according to the selective rule of these feature selecting user, network equipment selects suitable user according to this selective rule, and the recommendation information of this business is sent to the user selected.
But, in the prior art, operation maintenance personnel needs to write a corresponding recommended program for each business, and, for certain business, when will to the recommended program of this business in the feature of this business that covers increase, revise or deletion action time, all need to revise whole program, under the increasingly diversified background of business, this adds the burden of operation maintenance personnel undoubtedly, more reduces the efficiency of transmission information.
Summary of the invention
The embodiment of the present invention provides a kind of method and the device that send information, and the method in order to solve in prior art the information that sends makes the burden of operation maintenance personnel large, sends the inefficient problem of information.
A kind of method sending information that the embodiment of the present invention provides, comprising:
Extract the basic data of each user in a database;
For each behavioural characteristic of configuration, according to the basic data of each user extracted, determine the score value of each user in behavior feature;
For each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of described business association and value;
Select user according to what determine for each user respectively with value, the recommendation information of described business is sent to each user selected.
A kind of device sending information that the embodiment of the present invention provides, comprising:
Extraction module, for extracting the basic data of each user in a database;
Score value determination module, for each behavioural characteristic for configuration, according to the basic data of each user extracted, determines the score value of each user in behavior feature;
With value determination module, for for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of described business association and value;
Selecting sending module, for selecting user according to what determine for each user respectively with value, the recommendation information of described business being sent to each user selected.
The embodiment of the present invention provides a kind of method and the device that send information, the device of the method transmission information extracts the basic data of each user in a database, for each behavioural characteristic of configuration, according to the basic data of each user extracted, determine the score value of each user in behavior feature, for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of this business association and value, and select user according to what determine for each user respectively with value, the recommendation information of this business is sent to each user selected.Pass through said method, operation maintenance personnel is without the need to writing a recommended program for each business, and be only required to be the behavioural characteristic that each business configuration is associated, the device of transmission information just automatically can be selected suitable user and send recommendation information, increasing the feature of certain business, revise or deletion action time, also without the need to revising whole program, only need corresponding increase, amendment or delete and the behavioural characteristic of this business association, because this reducing the burden of operation maintenance personnel, improve the efficiency of transmission information.
Accompanying drawing explanation
The process of the transmission information that Fig. 1 provides for the embodiment of the present invention;
The detailed process of the transmission information that Fig. 2 provides for the embodiment of the present invention;
The apparatus structure schematic diagram of the transmission information that Fig. 3 provides for the embodiment of the present invention.
Embodiment
The embodiment of the present invention provides a kind of method and the device that send information, the device of the method transmission information extracts the basic data of each user in a database, for each behavioural characteristic of configuration, according to the basic data of each user extracted, determine the score value of each user in behavior feature, for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of this business association and value, and select user according to what determine for each user respectively with value, the recommendation information of this business is sent to each user selected.Pass through said method, operation maintenance personnel is without the need to writing a recommended program for each business, and be only required to be the behavioural characteristic that each business configuration is associated, the device of transmission information just automatically can be selected suitable user and send recommendation information, increasing the feature of certain business, revise or deletion action time, also without the need to revising whole program, only need corresponding increase, amendment or delete and the behavioural characteristic of this business association, because this reducing the burden of operation maintenance personnel, improve the efficiency of transmission information.
Below in conjunction with Figure of description, the embodiment of the present invention is described in detail.
The process of the transmission information that Fig. 1 provides for the embodiment of the present invention, specifically comprises the following steps:
S101: the basic data extracting each user in a database.
In embodiments of the present invention, the device of transmission information can adopt the database of self to preserve the basic data of user, extract in its data storehouse the basic data of each user preserved, also can other network entities for preserve basic data database in extract the basic data of each user.The basic data of user comprises: the number of times of user's transacting business through various channels, such as, by the number of times of the channel transacting business such as entity business hall, note, online business hall; User clicks the number of times of various types of webpage, such as, click the number of times of the webpage of news category, the webpage of finance and economic, the webpage of music class etc.; User comes in and goes out the number of times in various types of place, the number of times in such as the come in and go out places such as station, airport, residential quarter, Office Area; The associative operation number of times that user session takes, such as nearly trimestral expense complains number of times, nearly trimestral arrearage number of times, nearly trimestral credit balance inquiry times etc.; The value-added service that user handles, whether such as user has handled Ring Back Tone service, mobile newspaper service, Mobile Telephone Gps business etc.; User to the number of operations of marketing activity, such as, participates in the number of times of marketing activity, participates in the various channels etc. of marketing activity; User to the associative operation of consumption, amount of money etc. of the amount of money that such as subscriber arrearage, user consume at every turn, speech business consumption; Duration, the communication object of user speech call; The number that user sends short messages, the object of sending short messages.Certainly, also comprise other basic datas, just repeat no longer one by one here.
S102: for each behavioural characteristic of configuration, according to the basic data of each user extracted, determines the score value of each user in behavior feature.
In embodiments of the present invention, operation maintenance personnel can configure each behavioural characteristic in the device of the information of transmission, and the device sending information for each user, according to the basic data of this user extracted, can determine the score value of this user in each behavioural characteristic.Wherein, the behavioural characteristic of configuration can be configured as required.
S103: for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of this business association and value.
In embodiments of the present invention, operation maintenance personnel can as required, is each behavioural characteristic that business configuration is associated in the device of the information of transmission.Such as, business is read for mobile phone, read business due to this mobile phone to handle in entity business hall, also can handle in online business hall, therefore can configure the behavioural characteristic be associated with this business is: user passes through the feature of entity business hall and online business hall transacting business; Due to the business that this mobile phone business of reading belongs to entertainment type, therefore can also configure the behavioural characteristic be associated with this business is: user clicks the feature of the webpage of entertainment class.
Pass through said method, operation maintenance personnel can be as required, by the arbitrary act feature configuration of preserving in the device of the information of transmission for be associated with this business, certainly, will increase the feature of this business, revise or deletion action time, then can increase accordingly be associated with this business behavioural characteristic, revise the behavioural characteristic be associated with this business, or changing to the behavioural characteristic that this business is associated of having configured not to be associated.
The device of transmission information then for each user, according to configuration with each behavioural characteristic of this business association, determine this user with the score value in each behavioural characteristic of this business association and value.Continue along using example, the behavioural characteristic be associated with the mobile phone business of reading of configuration is: user is by the feature of entity business hall transacting business, by the feature of online business hall transacting business, click the feature of the webpage of entertainment class, and by the basic data of this user, the score value of this user determined in the feature by entity business hall transacting business is score value 1, score value in the feature by online business hall transacting business is score value 2, score value in the feature of webpage clicking entertainment class is score value 3, then determine being with value of the score value of this user in each behavioural characteristic be associated with this mobile phone business of reading: score value 1, score value 2, score value 3 and value.
S104: select user according to what determine for each user respectively with value, the recommendation information of this business is sent to each user selected.
In embodiments of the present invention, operation maintenance personnel configuration can select the selection strategy of user in the device of the information of transmission, this device then according to determine for each user respectively in this selection strategy and step S103 and value, select suitable user.Wherein, send information device can according to determine for each user respectively with the setting threshold of value and configuration, what selection was determined is greater than the user of this setting threshold with value.The device of transmission information also can according to determine for each user respectively with the setting quantity of value and configuration, select the user of setting quantity successively according to value order from big to small.After selecting suitable user, then the recommendation information of this business is sent to each user selected.
In above process, operation maintenance personnel can the behavioural characteristic of arbitrary disposition user in the device of the information of transmission as required, and can by arbitrary act feature configuration for be associated with business, the device of transmission information then can according to configuration with each behavioural characteristic of this business association, select the recommendation information that suitable user sends this business, operation maintenance personnel is then without the need to writing a recommended program for each business, only be required to be the behavioural characteristic that business configuration is associated, the feature of certain business is being increased, when amendment or deletion action, also without the need to revising whole recommended program, only need corresponding increase, the behavioural characteristic of amendment or deletion and this business association, because this reducing the burden of operation maintenance personnel, improve the efficiency of transmission information.
And, the conveniently configuration of operation maintenance personnel, the device of transmission information can represent configuration interface in the mode of view interface to operation maintenance personnel, the behavioural characteristic that operation maintenance personnel then can directly configure each behavioural characteristic and be associated with certain business in configuration interface.
In embodiments of the present invention, for each user, in order to determine the score value of this user in each behavioural characteristic of configuration more accurately, also need to process the basic data of this user extracted, using the basic data after process again as the basic data of this user extracted.Be specially: for each user, extract the basic data of this user in a database, according to the data type of configuration, in the basic data of this user extracted, reject the data belonging to this data type, will the basic data after belonging to the data of this data type be rejected again as the basic data of this user extracted.Wherein, operation maintenance personnel can configure the data type needing the data rejected as required, such as need the duration of call of the service system rejecting this user and network side in the duration of call of user, suppose that the number of this service system is 12345, then can configure needs the data type of data rejected to be: be the duration of call of 12345 with number.
Conveniently operation maintenance personnel configuration behavioural characteristic, each behavioural characteristic can be classified according to characteristic type, each characteristic type comprises several behavioural characteristics, and the behavioural characteristic of a kind of classification that the embodiment of the present invention provides is as shown in table 1.
Table 1
In table 1 above, behavioural characteristic is divided into 9 characteristic types, and each characteristic type comprises several behavioural characteristics corresponding, certainly, also can increase or reduce other behavioural characteristics as required.The device of transmission information is when representing configuration interface, an association option whether associated can be added after each behavioural characteristic in Table 1, operation maintenance personnel only needs for certain business, the association option that the behavioural characteristic of association is corresponding is chosen in the configuration interface of this business, during the association option that in elected, certain behavioural characteristic is corresponding, this device thinks the behavior this business of feature association, when not choosing, thinks behavior feature this business not associated.
In the step S102 shown in Fig. 1, according to the basic data of each user extracted, determine that the method for the score value of each user in behavior feature is specially: for each user, according to the basic data of this user extracted, determine that this user carries out the number of times of behavior corresponding to behavior feature, determine the score value of this user in behavior feature according to the number of times determined.Such as, when the score value in certain user entity business hall channel feature in table 1 above will be determined, then according to the basic data of this user extracted, add up the number of times of this user by entity business hall transacting business, adopt the algorithm of setting to determine the score value of this user in behavior feature according to this number of times of statistics.Suppose the basic data being extracted user A, user B and user C, then based on each behavioural characteristic shown in table 1, the score value of these three users in each behavioural characteristic determined according to the method described above is as shown in table 2.
Table 2
In above-mentioned table 2, determine user A, user B, the score value of user C in each behavioural characteristic, in subsequent steps, suppose that the behavioural characteristic be associated with the mobile phone business of reading that operation maintenance personnel configures is: entity business hall channel feature, online business hall channel feature, click the feature of the webpage of entertainment class, within nearly three months, expense complains feature, nearly three months arrearage features, handle the feature of mobile newspaper service, participate in the feature of marketing activity, participate in the channel feature of marketing activity, then send the device of information for user A, determine that user A reads in each behavioural characteristic of business association and value what configure with this mobile phone, according to above-mentioned table 2, known user A with value is: 8.6+8.7+8.2+0.5+1.2+10+8.6+8.6=54.4, accordingly, user B with value is: 9.2+8.7+8.2+0.5+1.2+10+9.2+9.5=56.5, user C with value is: 8.8+7.9+8.2+0.5+1.2+10+8.6+8.6=53.8.
The device of transmission information respectively for each user determine this user configuration with the score value in each behavioural characteristic of this business association with value after, then can according to determine for each user respectively and value, select suitable user to send the recommendation information of this business.Continuing along using example, supposing that the setting threshold configured is 54, then select and be worth the user being greater than 54, recommendation information being sent to each user selected.
Also setting quantity can be configured, suppose that the setting quantity configured is 100,000, adopt said method determine altogether 150,000 user's and value, 100,000 users are selected successively with value order from big to small then according to these 150,000 users, also by these 150,000 users according to determine with value from big to small order sequence, select the user coming front 100,000, the recommendation information of this business is sent to each user selected.
The detailed process of the transmission information that Fig. 2 provides for the embodiment of the present invention, specifically comprises the following steps:
S201: the basic data extracting each user in a database.
S202: for each user, according to the data type of configuration, in the basic data of this user extracted, reject the data belonging to this data type, will the basic data after belonging to the data of this data type be rejected again as the basic data of this user extracted.
S203: for each behavioural characteristic of configuration, following method is adopted to determine the score value of each user in behavior feature: for each user, according to the basic data of this user extracted, determine that this user carries out the number of times of behavior corresponding to behavior feature, determine the score value of this user in behavior feature according to the number of times determined.
S204: for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of this business association and value.
S205: according to determine for each user respectively with value and configuration setting quantity, according to value order from big to small select successively setting quantity user.
S206: the recommendation information of this business is sent to each user selected.
The apparatus structure schematic diagram of the transmission information that Fig. 3 provides for the embodiment of the present invention, specifically comprises:
Extraction module 301, for extracting the basic data of each user in a database;
Score value determination module 302, for each behavioural characteristic for configuration, according to the basic data of each user extracted, determines the score value of each user in behavior feature;
With value determination module 303, for for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of described business association and value;
Selecting sending module 304, for selecting user according to what determine for each user respectively with value, the recommendation information of described business being sent to each user selected.
Described extraction module 301 specifically for, for each user, extract the basic data of this user in a database, according to the data type of configuration, in the basic data of this user extracted, reject the data belonging to this data type, will the basic data after belonging to the data of this data type be rejected again as the basic data of this user extracted.
Described score value determination module 302 specifically for, for each user, according to the basic data of this user extracted, determine that this user carries out the number of times of behavior corresponding to behavior feature, determine the score value of this user in behavior feature according to the number of times determined.
Described selection sending module 304 specifically for, according to determine for each user respectively with the setting threshold of value and configuration, that selects to determine is greater than the user of described setting threshold with value.
Described selection sending module 304 specifically for, according to determine for each user respectively with value and configuration setting quantity, according to value order from big to small select successively setting quantity user.
The embodiment of the present invention provides a kind of method and the device that send information, the device of the method transmission information extracts the basic data of each user in a database, for each behavioural characteristic of configuration, according to the basic data of each user extracted, determine the score value of each user in behavior feature, for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of this business association and value, and select user according to what determine for each user respectively with value, the recommendation information of this business is sent to each user selected.Pass through said method, operation maintenance personnel is without the need to writing a recommended program for each business, and be only required to be the behavioural characteristic that each business configuration is associated, the device of transmission information just automatically can be selected suitable user and send recommendation information, increasing the feature of certain business, revise or deletion action time, also without the need to revising whole program, only need corresponding increase, amendment or delete and the behavioural characteristic of this business association, because this reducing the burden of operation maintenance personnel, improve the efficiency of transmission information.
Obviously, those skilled in the art can carry out various change and modification to the application and not depart from the spirit and scope of the application.Like this, if these amendments of the application and modification belong within the scope of the application's claim and equivalent technologies thereof, then the application is also intended to comprise these change and modification.
Claims (6)
1. send a method for information, it is characterized in that, comprising:
Extract the basic data of each user in a database, specifically comprise: for each user, extract the basic data of this user in a database; According to the data type of configuration, in the basic data of this user extracted, reject the data belonging to this data type, will the basic data after belonging to the data of this data type be rejected again as the basic data of this user extracted;
For each behavioural characteristic of configuration, according to the basic data of each user extracted, determine the score value of each user in behavior feature, specifically comprise: for each user, according to the basic data of this user extracted, determine that this user carries out the number of times of behavior corresponding to behavior feature, determine the score value of this user in behavior feature according to the number of times determined;
For each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of described business association and value;
Select user according to what determine for each user respectively with value, the recommendation information of described business is sent to each user selected.
2. the method for claim 1, is characterized in that, selects user, specifically comprise according to what determine for each user respectively with value:
According to determine for each user respectively with the setting threshold of value and configuration, that selects to determine is greater than the user of described setting threshold with value.
3. the method for claim 1, is characterized in that, selects user, specifically comprise according to what determine for each user respectively with value:
According to determine for each user respectively with value and configuration setting quantity, according to value order from big to small select successively setting quantity user.
4. send a device for information, it is characterized in that, comprising:
Extraction module, for extracting the basic data of each user in a database, concrete, for each user, extract the basic data of this user in a database, according to the data type of configuration, in the basic data of this user extracted, reject the data belonging to this data type, will the basic data after belonging to the data of this data type be rejected again as the basic data of this user extracted;
Score value determination module, for each behavioural characteristic for configuration, according to the basic data of each user extracted, determine the score value of each user in behavior feature, specifically comprise: for each user, according to the basic data of this user extracted, determine that this user carries out the number of times of behavior corresponding to behavior feature, determine the score value of this user in behavior feature according to the number of times determined;
With value determination module, for for each user, according to configuration with each behavioural characteristic of business association, determine this user with the score value in each behavioural characteristic of described business association and value;
Selecting sending module, for selecting user according to what determine for each user respectively with value, the recommendation information of described business being sent to each user selected.
5. device as claimed in claim 4, is characterized in that, described selection sending module specifically for, according to determine for each user respectively with the setting threshold of value and configuration, what selection was determined is greater than the user of described setting threshold with value.
6. device as claimed in claim 4, is characterized in that, described selection sending module specifically for, according to determine for each user respectively with the setting quantity of value and configuration, select the user of setting quantity successively according to value order from big to small.
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| CN104866626B (en) * | 2015-06-15 | 2018-06-26 | 中国移动通信集团黑龙江有限公司 | A kind of recommendation method and device of telecommunication service |
| CN107154878B (en) * | 2017-06-29 | 2020-06-19 | 国家电网公司 | Configuration method of data communication network |
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| CN101616356A (en) * | 2009-07-31 | 2009-12-30 | 卓望数码技术（深圳）有限公司 | A kind of wireless data service product information method for pushing and system |
| CN101860696A (en) * | 2010-04-24 | 2010-10-13 | 中兴通讯股份有限公司 | Program recommending method and streaming media program system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101616356A (en) * | 2009-07-31 | 2009-12-30 | 卓望数码技术（深圳）有限公司 | A kind of wireless data service product information method for pushing and system |
| CN101860696A (en) * | 2010-04-24 | 2010-10-13 | 中兴通讯股份有限公司 | Program recommending method and streaming media program system |
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