CN103077021A - System and method for analyzing comprehensive development data of general mobile phone software - Google Patents
System and method for analyzing comprehensive development data of general mobile phone software Download PDFInfo
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Abstract
The invention discloses a system and a method for analyzing comprehensive development data of general mobile phone software. The analysis system comprises an SDK (Software Development Kit) for acquiring data, a data analysis system and a reporting system. The method comprises the following steps of: acquiring data; inputting data for analyzing; and finally forming a data analysis report. According to the technology, superior resources are used efficiently, so that data mining can be realized for a large quantity of developers in a centralized way, and user group behavior characteristics and use and software valuable data analysis results are provided; and the system and the method have extremely good market application prospects.
Description
Technical field
The invention belongs to mobile application terminal and Data Mining, especially relate to a kind of general cell phone software comprehensive development data analysis system and analytical approach.
Background technology
Smart mobile phone is popularized now, application program on the mobile phone is also more and more, but the developer finishes and issues at developing application, just be difficult to follow the trail of afterwards the development of this application program, is who in the application software of using my exploitation on earth? how to use this software? which page does user's notice concentrate on? how high does the loyalty that this software has increased how many users and user newly have? these problems all have no way of learning, the developer must fully understand carrying out that these situations could shoot the arrow at the target improved software for customer group and user habit quality, in order to grasp these situations, only have indivedual large software company just to have the ability to develop specially special data digging system for this reason, and most of mobile phone application all is the exploitation of Small Scale Software company, carries out the special project exploitation without enough resources.
Summary of the invention
The object of the present invention is to provide a kind of data analysis system and analytical approach of general data mining for mobile phone application software, from data acquisition, to the data loading analysis, finally form the data analysis form.This technique to high-efficiency uses superior resources, can concentrate and realize data mining for numerous developers, provides customer group behavioural characteristic and user and software valuable data results.
General cell phone software comprehensive development data analysis system of the present invention comprises: the SDK(Software Development Kit that image data is used): application program is built-in this SDK and collection period is set and important collection point after, SDK is acquisition software operation footprint, system information, user's types of facial makeup in Beijing operas Value Data of equal value automatically; Through being uploaded to data server after encryption and the compression;
Data analysis system: after receiving the data that transmit on the SDK, filter out the data of cheating, with the True Data warehouse-in, utilize database to carry out data mining according to default analytical model, valuable analysis result is provided;
And reporting system: the needs according to the developer are showed analytical statement, in order to developer's reference.
General cell phone software comprehensive development data analysing method of the present invention comprises step:
A) the SDK acquisition software operation footprint of using by image data, system information, user's types of facial makeup in Beijing operas Value Data of equal value; Through being uploaded to data server after encryption and the compression;
B) receive the data that transmit on the SDK after, filter out the data of cheating, with the True Data warehouse-in, utilize database to carry out data mining according to default analytical model, valuable analysis result is provided;
C) show analytical statement according to developer's needs, in order to developer's reference.
The present invention to the data loading analysis, finally forms the data analysis form from data acquisition.This technique to high-efficiency uses superior resources, can concentrate and realize data mining for numerous developers, provides customer group behavioural characteristic and user and software valuable data results, has fabulous market application foreground.
Description of drawings
Figure 1 shows that general cell phone software comprehensive development data analysis system Organization Chart of the present invention;
Figure 2 shows that the image data process flow diagram of SDK of the present invention;
Figure 3 shows that the treatment scheme of data analysis of the present invention.
Embodiment
Below in conjunction with the drawings and specific embodiments the present invention is described in further detail.
Figure 1 shows that general cell phone software comprehensive development data analysis system Organization Chart of the present invention.As shown in the figure, this technology comprises following three parts:
● the SDK that image data is used: application program is built-in this SDK and collection period is set and important collection point after, SDK is acquisition software operation footprint, system information, user's types of facial makeup in Beijing operas Value Data of equal value automatically.Through being uploaded to data server after encryption and the compression.
● data analysis system: after receiving the data that transmit on the SDK, filter out the data of cheating, with the True Data warehouse-in, utilize database to carry out data mining according to default analytical model, valuable analysis result is provided.
● reporting system: the needs according to the developer are showed analytical statement, in order to developer's reference.
The core of present technique mainly comprises analyzes dimension, data acquisition SDK, Data Analysis Model, below respectively from this three aspects: explanation.
1. collection analysis dimension
Present technique is mainly excavated valuable information according to following collection analysis dimension.
● the customer analysis dimension: user's Analysis on development, consumer loyalty degree analysis, user feature analysis are analyzed in active segmentation.
● product analysis dimension: page access segmentation, customized event analysis, automatically replacement analysis, page value analysis.
● the behavioural analysis dimension: session segmentation is analyzed, the access path analysis, the time piecewise analysis.
● terminal analysis dimension: operating system analysis, screen type analysis, terminal type analysis, access net analysis.
2. data acquisition SDK
● the collection point: take the Android system mobile phone as example, onResume() and onStop() be minimum life cycle, only need to the Trancking Software ruuning situation that the collection point can be complete be set at these two points.
● Conversation Model: take the Android system mobile phone as example; since the user often can from application program cut out or cut into; the cycle that software is once used in observation that can not entirely accurate; so SDK has set up a cover conversation mechanism and has managed the collection point, the data that gather as the unit bulk management take session simultaneously.
● data security: these data can become the foundation that commercial interest is distributed, and are Prevent cheating, therefore need to carry out data encryption and prevent that collector from carrying out decompiling to this process of data loading from producing raw data.Present technique utilizes DES and RSA cryptographic algorithms to carry out double-encryption in conjunction with the client treaty rule with PKI, key, time key, stops to greatest extent data and forges.Figure 2 shows that the image data schematic flow sheet of SDK.
3. Data Analysis Model
Present technique has gathered huge terminal data, uses the ORACLE database system management, on the basis of having collected numerous developer's demands, sums up following analytical model and excavates the data such as running software track, customer group feature, Channel Quality.
● funnel model: can analyze the user from entering software to conversion ratio and the transduction pathway of desired point (page or leaf of for example paying) according to the running software footprint that gathers, be easy to observe the bottleneck place by funnel model, provide important evidence for improving conversion ratio.
● the customer group model: the user characteristics that can analyze this use software according to the end message that gathers comprises regional feature, age characteristics, characteristics of time interval, custom feature, user's liveness, consumer loyalty degree and user's development.
● user's channel model: the indexs such as the liveness that can analyze the channel user according to the channel mark that gathers and integrated data, loyalty.Most of business software is to pay to allow the channel promotion merchant promote, present technique is promoted index as the different channels of providing of third party's objective and fair can be as the foundation of clearing promotion expense, also can the auxiliary development merchant selects the distributor of high-qualitys according to these indexs.
● CPA checks model: some bad channel promotion merchant, foster cutting ferrule profit for interests malice, present technique has designed a cover and has checked model goes out to support the cutting ferrule profit according to data analyses such as terminal device sign, mobile subscriber's sign, IP addresses blacklist, filters bad data, allows the developer reduce the loss.
The IMEI that the same IP of abnormal index A=address added up in 10 minutes or IMSI amount
The IMEI sequence that the IMSI sequence that the corresponding IP of blacklist=abnormal index address comprises+the corresponding IP of abnormal index address comprises.Figure 3 shows that the treatment scheme schematic diagram of data analysis.
Above content is in conjunction with concrete preferred implementation further description made for the present invention, can not assert that implementation of the present invention is confined to these explanations.For the general technical staff of the technical field of the invention, without departing from the inventive concept of the premise, can also make some simple deduction or replace, all should be considered as belonging to protection scope of the present invention.
Claims (8)
1. general cell phone software comprehensive development data analysis system, it is characterized in that, comprise: the SDK(Software Development Kit that image data is used): application program is built-in this SDK and collection period is set and important collection point after, SDK is acquisition software operation footprint, system information, user's types of facial makeup in Beijing operas Value Data of equal value automatically; Through being uploaded to data server after encryption and the compression;
Data analysis system: after receiving the data that transmit on the SDK, filter out the data of cheating, with the True Data warehouse-in, utilize database to carry out data mining according to default analytical model, valuable analysis result is provided;
And reporting system: the needs according to the developer are showed analytical statement, in order to developer's reference.
2. general cell phone software comprehensive development data analysing method comprises step:
A) the SDK acquisition software operation footprint of using by image data, system information, user's types of facial makeup in Beijing operas Value Data of equal value; Through being uploaded to data server after encryption and the compression;
B) receive the data that transmit on the SDK after, filter out the data of cheating, with the True Data warehouse-in, utilize database to carry out data mining according to default analytical model, valuable analysis result is provided;
C) show analytical statement according to developer's needs, in order to developer's reference.
3. general cell phone software comprehensive development data analysing method as claimed in claim 2, it is characterized in that: described steps A) by in the SDK gatherer process, carry out data encryption and prevent that collector from carrying out decompiling to this process of data loading producing raw data.
4. general cell phone software comprehensive development data analysing method as claimed in claim 3, it is characterized in that: described encryption method is stopped to greatest extent data and is forged for utilizing DES and RSA cryptographic algorithms to carry out double-encryption in conjunction with the client treaty rule with PKI, key, time key.
5. such as each described general cell phone software comprehensive development data analysing method of claim 2-4, it is characterized in that: described step B) described default analytical model is funnel model: go out the user from entering software to conversion ratio and the transduction pathway of desired point according to the running software footprint analysis that gathers, be easy to observe the bottleneck place by funnel model, provide important evidence for improving conversion ratio.
6. such as each described general cell phone software comprehensive development data analysing method of claim 2-4, it is characterized in that: described step B) described default analytical model is the customer group model: the user characteristics that analyzes this use software according to the end message that gathers comprises regional feature, age characteristics, characteristics of time interval, custom feature, user's liveness, consumer loyalty degree and user's development.
7. such as each described general cell phone software comprehensive development data analysing method of claim 2-4, it is characterized in that: described step B) described default analytical model is user's channel model: the liveness, the loyalty index that go out the channel user according to the channel mark that gathers and comprehensive data analysis.
8. such as each described general cell phone software comprehensive development data analysing method of claim 2-4, it is characterized in that: described step B) described default analytical model is CPA inspection model: according to the blacklist that terminal device indicates, the mobile subscriber indicates, the IP adress analysis goes out to support the cutting ferrule profit, filter bad data by a cover inspection model.
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| CN105656714A (en) * | 2015-12-25 | 2016-06-08 | 北京京东尚科信息技术有限公司 | Data collection and reporting method and device of mobile device |
| CN105744043A (en) * | 2014-12-08 | 2016-07-06 | 东莞宇龙通信科技有限公司 | Identification application activation condition method and device |
| CN106611345A (en) * | 2015-10-23 | 2017-05-03 | 北京国双科技有限公司 | A method and apparatus for acquiring user behavior data |
| CN107018046A (en) * | 2017-06-06 | 2017-08-04 | 上海鋆创信息技术有限公司 | A kind of collecting method, device, terminal and storage medium |
| CN107463479A (en) * | 2017-07-11 | 2017-12-12 | 上海精数信息科技有限公司 | A kind of social data monitoring system |
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| CN111556098A (en) * | 2020-04-08 | 2020-08-18 | 深圳供电局有限公司 | Artificial intelligence based analysis system and analysis method for internet of things data |
| CN111767201A (en) * | 2020-06-29 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | User behavior analysis method, terminal device, server and storage medium |
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| CN111556098A (en) * | 2020-04-08 | 2020-08-18 | 深圳供电局有限公司 | Artificial intelligence based analysis system and analysis method for internet of things data |
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Application publication date: 20130501 |