CN102999790A - Optimization method of music download service - Google Patents
Optimization method of music download service Download PDFInfo
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- CN102999790A CN102999790A CN2012104734518A CN201210473451A CN102999790A CN 102999790 A CN102999790 A CN 102999790A CN 2012104734518 A CN2012104734518 A CN 2012104734518A CN 201210473451 A CN201210473451 A CN 201210473451A CN 102999790 A CN102999790 A CN 102999790A
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Abstract
The invention relates to a value-added service in telecommunications industry, in particular to an optimization method of music download service. The optimization method of music download service comprises the following steps: collecting music download data to form a wireless music service health examination list; filtering a client base to be optimized; configuring a corresponding policy rule for the client base to be optimized, optimizing unreasonable use manner of the music download service of the client base to be optimized, and pushing the policy rule to related service staff; collecting optimized music download data of the client base so as to form an optimized wireless music service health examination list, and comparing each index of the wireless music service health examination list before optimization with each index of the optimized wireless music service health examination list so as to realize the evaluation of optimization effect; and eliminating ineffective and low-efficient policy rules according to the result of the evaluation. Most data preprocessing processes are performed backstage, so that the system response speed is obviously increased, the user in-net viscosity of music download service is efficiently promoted, and the quality of experience is promoted.
Description
Technical field
The present invention relates to the telecommunications industry value-added service, is a kind of optimization method of music download business specifically.
Background technology
Wireless music is that the user utilizes the communicating terminals such as mobile phone, obtain with the be the theme general name of related service of content of music with access waies such as SMS, MMS, WAP, IVR, WWW, wireless music specifically comprises the business such as CRBT, ring, wireless music club take wireless music club as core.
The music download business is directly for operator provides income, but has the problems such as the wireless music clubber is reticent, the non-member is active, song can not initiatively be recommended in the music download business.Here proposed a comprehensive technical solution, by this technology, can improve wireless music clubber liveness, reduce the personalized initiatively recommendation function that the song list level was used, realized to non-member's song mail downloading charge.
Summary of the invention
Technical matters to be solved by this invention provides a kind of optimization method of music download business.
The technical scheme that the present invention solves the problems of the technologies described above is as follows: a kind of optimization method of music download business, and it may further comprise the steps:
Step 1 gathers the music download data, forms the professional health check-up table of wireless music, and described music download data comprise customer profile data and download behavioral data;
Step 2 is according to the professional health check-up table screening of above-mentioned wireless music customers to be optimized;
Step 3, according to the data of putting down in writing in the professional health check-up table of described wireless music, for above-mentioned customers to be optimized dispose corresponding policing rule, above-mentioned customers to be optimized are optimized the professional irrational use-pattern of music download, and this policing rule is pushed to the related service personnel;
Step 4, the music download data of the customers behind the optimization of collection, form the professional health check-up table of wireless music after optimizing, the indices of the wireless music business health check-up table with the professional health check-up table of the wireless music before the optimization and after optimizing compares, and realizes the effect of optimization assessment;
Step 5 according to the result of above-mentioned assessment, is eliminated the policing rule of invalid and poor efficiency.
The invention has the beneficial effects as follows: rely on telecommunications industry music download service optimization method, represent from traffic issues, the output of problem customers, strategy configuration, service optimization recruitment evaluation are to final optimisation strategy and marketing method precipitation, realize the standardization of service optimization normalization, service management, the final user who promotes the music download business promotes the client perception degree in net viscosity.
On the basis of technique scheme, the present invention can also do following improvement:
Further, described policing rule comprises use to be reminded, for having opened wireless music member but do not use prompting because business not being understood the user that long-term silence causes the member to waste.
Further, described policing rule comprise business recommended, recommend the wireless music member professional to the non-member user of frequent downloads music.
Further, described policing rule comprises intersect to be recommended, and initiatively recommends song to the user according to the relevance of the bent wind between the song, intersects recommendation.
Further, described policing rule comprises the idol recommendation, for the user sets up the idol label, the new works of its idol is recommended the user, realizes the idol recommendation.
Further, the policing rule that the customers after the described optimization are disposed stores, and forms knowledge base.
Adopt the beneficial effect of above-mentioned further scheme to be: most of process of data preprocessing is carried out on the backstage, has promoted significantly system response time; Introduced the song recommendations system, recommended inventory not only to have song diversity, Extraordinary characteristics, and demonstrated fully the incidence relation between the song, even bent wind characteristics; Forming future products or model upgrading and improving accumulation data of knowledge base provides foundation; For disperse, scattered indivedual experiences or case manage concentratedly, and be provided sharing and issue of the experience of concentrating and method.
Description of drawings
Fig. 1 is process flow diagram of the present invention;
Fig. 2 is service optimization block diagram of the present invention.
Embodiment
Below in conjunction with accompanying drawing principle of the present invention and feature are described, institute gives an actual example and only is used for explaining the present invention, is not be used to limiting scope of the present invention.
A kind of optimization method of music download business, it may further comprise the steps:
1. gather the music download data, form the wireless music data construct take time, districts and cities, brand, member's grade, health check-up index as the professional health check-up table of the wireless music on basis, described music download data comprise customer profile data and download behavioral data.
2. the business personnel seeks professional short slab according to index performance in the professional health check-up table of above-mentioned wireless music, finds customers to be optimized, and the analysis result screening customers to be optimized according to the professional health check-up table of wireless music optimize link for next step and prepare.
3. according to the data of putting down in writing in the professional health check-up table of described wireless music, for above-mentioned customers to be optimized dispose corresponding policing rule, above-mentioned customers to be optimized are optimized the professional irrational use-pattern of music download, and this policing rule is pushed to the related service personnel mates suitable channel and carry out, described policing rule comprises using to be reminded, for having opened wireless music member but the user who causes the member to waste because business not being understood long-term silence uses prompting.Described policing rule comprises business recommended, recommends the wireless music member professional to the non-member user of frequent downloads music.Described policing rule comprises intersect to be recommended, and finds relevance between them according to the association analysis between the song, and bent wind for example, and initiatively recommend song to the user on this basis intersects recommendation.Described policing rule comprises the idol recommendation, for the user sets up the idol label, the new works of its idol is recommended the user, the realization idol is recommended, wherein the intersection recommend adoption of song the commending system algorithm of industry comparative maturity, and off-line output topN recommends inventory and item-based collaborative filtering inventory as requested.
4. the music download data of the customers behind the optimization of collection, form the professional health check-up table of wireless music after optimizing, according to the optimization group who optimizes matrix and choose, the indices of the professional health check-up table of wireless music after the professional health check-up table of the wireless music before optimizing and the optimization is compared, realize the effect of optimization assessment.
5. according to the assessment result of above-mentioned effect of optimization the policy of optimizing matrix configuration is carried out the effectiveness of the policy assessment, in time eliminate the policing rule of invalid and poor efficiency, and the policing rule that the customers after the described optimization are disposed stores, form knowledge base, in the future product up-gradation provides the data foundation.
Fig. 1 is the process flow diagram of user's operation of the present invention and system responses, as shown in Figure 1, the left side vertical operation is from start to end carried out on the foreground, preservation and the process of data preprocessing of judgement, template information and the Operation Log on the right are carried out on the backstage, can find out among the figure that most process of data preprocessing carries out on the backstage, the preservation of scope check Operation Log etc. is downloaded in the inspection, function point scope check, data permission access checking, inventory that comprises logon rights, has promoted significantly system response time.
Fig. 2 is service optimization block diagram of the present invention, perfect implementing procedure, represent from traffic issues, the output of problem customers, strategy configuration, service optimization recruitment evaluation are to final optimisation strategy and marketing method precipitation, the data formation knowledge base of precipitation provides the feasible program of a whole set of effect promoting for telecommunications industry wireless music service optimization.
The above only is preferred embodiment of the present invention, and is in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (6)
1. the optimization method of a music download business is characterized in that, it may further comprise the steps:
Step 1 gathers the music download data, forms the professional health check-up table of wireless music, and described music download data comprise customer profile data and download behavioral data;
Step 2 is according to the professional health check-up table screening of above-mentioned wireless music customers to be optimized;
Step 3, according to the data of putting down in writing in the professional health check-up table of described wireless music, for above-mentioned customers to be optimized dispose corresponding policing rule, above-mentioned customers to be optimized are optimized the professional irrational use-pattern of music download, and this policing rule is pushed to the related service personnel;
Step 4, the music download data of the customers behind the optimization of collection, form the professional health check-up table of wireless music after optimizing, the indices of the wireless music business health check-up table with the professional health check-up table of the wireless music before the optimization and after optimizing compares, and realizes the effect of optimization assessment;
Step 5 according to the result of above-mentioned assessment, is eliminated the policing rule of invalid and poor efficiency.
2. the optimization method of a kind of music download business according to claim 1, it is characterized in that, described policing rule comprises use to be reminded, for having opened wireless music member but do not use prompting because business not being understood the user that long-term silence causes the member to waste.
3. the optimization method of a kind of music download business according to claim 1 is characterized in that, described policing rule comprises business recommended recommendation, recommends the wireless music member professional to the non-member user of frequent downloads music.
4. the optimization method of a kind of music download business according to claim 1 is characterized in that, described policing rule comprises intersect to be recommended, and initiatively recommends song to the user according to the relevance of the bent wind between the song, intersects recommendation.
5. the optimization method of a kind of music download business according to claim 1 is characterized in that, described policing rule comprises the idol recommendation, for the user sets up the idol label, the new works of its idol is recommended the user, realizes the idol recommendation.
6. according to claim 1 to the optimization method of 5 arbitrary described a kind of music download business, it is characterized in that the policing rule that the customers after the described optimization are disposed stores.
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| CN2012104734518A CN102999790A (en) | 2012-11-20 | 2012-11-20 | Optimization method of music download service |
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| CN2012104734518A CN102999790A (en) | 2012-11-20 | 2012-11-20 | Optimization method of music download service |
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Citations (5)
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| CN1404669A (en) * | 2000-01-20 | 2003-03-19 | 世界剧院公司 | Music distribution systems |
| CN101253504A (en) * | 2005-08-31 | 2008-08-27 | 莫德斯塔股份有限公司 | Ubiquitous music and multimedia service system and the method thereof |
| CN101330543A (en) * | 2007-06-21 | 2008-12-24 | 上海美通无线网络信息有限公司 | Method for implementing music service system based on mobile phone |
| CN101370055A (en) * | 2008-09-24 | 2009-02-18 | 中国电信股份有限公司 | Propelling movement method, platform and system for recommending information of personalized ring back tone |
| WO2012148293A1 (en) * | 2011-04-28 | 2012-11-01 | Google Inc. | Using feedback reports to determine performance of an application in a geographic location |
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2012
- 2012-11-20 CN CN2012104734518A patent/CN102999790A/en active Pending
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| CN1404669A (en) * | 2000-01-20 | 2003-03-19 | 世界剧院公司 | Music distribution systems |
| CN101253504A (en) * | 2005-08-31 | 2008-08-27 | 莫德斯塔股份有限公司 | Ubiquitous music and multimedia service system and the method thereof |
| CN101330543A (en) * | 2007-06-21 | 2008-12-24 | 上海美通无线网络信息有限公司 | Method for implementing music service system based on mobile phone |
| CN101370055A (en) * | 2008-09-24 | 2009-02-18 | 中国电信股份有限公司 | Propelling movement method, platform and system for recommending information of personalized ring back tone |
| WO2012148293A1 (en) * | 2011-04-28 | 2012-11-01 | Google Inc. | Using feedback reports to determine performance of an application in a geographic location |
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Application publication date: 20130327 |