CN105608592A - Telecom user intelligent analyzing and pushing method and telecom user intelligent analyzing and pushing system - Google Patents
Telecom user intelligent analyzing and pushing method and telecom user intelligent analyzing and pushing system Download PDFInfo
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- CN105608592A CN105608592A CN201410423973.6A CN201410423973A CN105608592A CN 105608592 A CN105608592 A CN 105608592A CN 201410423973 A CN201410423973 A CN 201410423973A CN 105608592 A CN105608592 A CN 105608592A
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Abstract
The invention provides a telecom marketing target user intelligent analyzing and pushing method and a telecom marketing target user intelligent analyzing and pushing system based on a business-user connectivity platform. The intelligent analyzing and pushing method comprises the following steps: A, acquiring original data; B, filtering and cleaning the data, and building a model; C, pushing target users according to model generation information; D, performing information pushing for target users, and recording pushing result data; and E, correcting an analysis model according to the performing result data. The beneficial effects are as follows: based on the sales business demand of telecom operators and by adoption of the data mining and analyzing technology, a data warehouse is established and a data analyzing and processing platform is built, marketing is performed after analysis of target user groups, the operation process and the marketing process are simplified, and the purpose of precision marketing is achieved; the development of sales business is promoted, the efficiency of sales work is improved, and management is strengthened; and user data is unified and standardized, and marketing resources are unified.
Description
Technical field
The present invention relates to data processing, data analysis technique field.
Background technology
Data processing is collection, storage, retrieval, processing, conversion and the transmission to data. The basic object of data processing be fromA large amount of, may be in rambling, elusive data, to extract and derive for some specific people to haveValue, significant data. Data processing is system engineering and the automatic basic link of controlling, through social production and societyThe every field of life.
Data analysis refer to suitable statistical analysis technique to collect come mass data analyze, by they gathered andUnderstand and digest, in the hope of the function of development data substantially, the effect of performance data. Data analysis is in order to extract useful letterBreath and form conclusion and data are studied in great detail and the process of summary.
Typical data analysis comprises following three steps: 1. exploratory data analysis: in the time that data just obtain, and may mixed and disorderly nothingChapter, does not see rule, by mapping, make a list, use various forms of equation models, calculates the means such as some characteristic quantity and explores ruleThe possible form of rule property. 2. model is selected analyzes, and proposes a class or the possible model of a few class, so on the basis of exploratory analysisTherefrom select certain model by further analysis afterwards. 3. inference analysis: conventionally use mathematical statistics method to institute's cover half typeOr the degree of reliability and the levels of precision estimated draw an inference. Constantly correction model.
Data analysis industry, development is abroad very ripe, has every year the market share of more than one hundred billion dollar. In China,Data analysis work, by coming into one's own gradually, is applied in the middle of productive life gradually. According to market survey, domestic normalWith analytical method have: descriptive statistic (comprises distribution, the data discrete degree of central tendency analysis, Frequence Analysis, dataAnalyze etc.), the analysis side such as regression analysis, principal component analysis and factorial analysis, discriminant analysis, cluster analysis, time series analysisMethod.
In recent years, along with the high speed development of mobile communications industry, its competition becomes a flash point increasingly, and Ge great communication operator faces investmentMarginal benefit is successively decreased, the difficult situation of non-profit with the increased production. Telecommunications enterprise innovation, also need guide " consumption except actively seekingUpgrading ", make user progressively to high-end conversion. By excavating stock market, own resource, user are carried out to confluence analysis, there is pinTo property provide the products & services of more personalized to user, carry out enterprise competitiveness. In order to reach this purpose, each electricityLetter operator has all strengthened the input of data analysis and application aspect, builds data acquisition, analysis and application system, but depositsIn many problems: have numerous basic platform management datas, cause the in disorder dispersion of data, client and marketing resource management confusion;There is no the customer behavior analysis means of science, cannot determine target customers, can only generally market blindly, success rate is low;There is no perfect management system, cannot effectively record marketing implementation status, can not provide data supporting for appraisal management work,Cannot provide reference frame to the marketing that further becomes more meticulous.
Summary of the invention
In order to solve the problems of the prior art, the invention provides a kind of telecommunication user intellectual analysis method for pushing, comprise as followsStep:
A. initial data is obtained;
B. data filtering cleans, and model is set up;
C. according to model generation information pushing targeted customer;
D. carry out information pushing for targeted customer, record pushes result data;
E. according to execution result data, correction analysis model.
As a further improvement on the present invention, data are extracted source platform and are comprised the multinomial basic platform of telecom operators: charge system,Crm system, ODS/EDW system, ISMP platform, client, SMS/MMS gateway, WAP gateway, GSN gateway etc.
As a further improvement on the present invention, in described step B, model set up before, according to telecom operators from regular,Carry out and reject invalid data, data normalization processing.
As a further improvement on the present invention, in described step B, the parameter that model is set up comprises user's natural quality, societyAttribute, telecom operators' consumption attribute etc., flexible option and installment according to demand.
As a further improvement on the present invention, in described step B, accept the relevant of pushed information according to parameters to userCoefficient, generated data analytical model.
As a further improvement on the present invention, in described step C, in conjunction with telecom operators' marketing activity characteristic, pass through modelAnalysis draws targeted customer.
As a further improvement on the present invention, in described step D, the validity of marketing result data is verified.
As a further improvement on the present invention, in described step e, according to marketing result data, to the phase relation of model parameterNumber is adjusted.
The present invention also provides a kind of telecommunications marketing objectives user's intellectual analysis to push management system, comprising:
Data extracting unit, for from multiple system acquisition initial data, rejects invalid data.
Model is set up unit, for preference pattern parameter, generates analytical model.
Data analysis unit, for according to marketing activity character, by analytical model export target user data.
Model amending unit, for analyzing marketing execution result data, according to marketing execution result data correction analytical model.
The invention has the beneficial effects as follows: for the demand of telecom operators' selling operation, adopt data mining analysis technology, set upData warehouse, builds data analysis processing platform, and target customers are analyzed to rear execution marketing work, and stream simplifies the operationJourney, marketing flow process, reach the object that becomes more meticulous and market. Promotion business development, improves sale efficiency, strengthens management.Unified, specification subscriber data simultaneously, unified marketing resource.
Brief description of the drawings
Fig. 1 is telecommunication user intellectual analysis method for pushing flow chart of the present invention.
Fig. 2 is telecommunication user intellectual analysis supplying system theory diagram of the present invention.
Detailed description of the invention
As shown in Figure 1, the invention discloses a kind of telecommunication user intellectual analysis method for pushing, comprise the steps: at step S1In, from telecom operators' each Base data platform interface automatic acquisition latest data, reject invalid data; In step S2, adjustJoint marketing parameter correlation coefficient, generated data analytical model; In step S3, according to marketing activity characteristic, utilize data analysisModel obtains targeted customer; In step S4, the target user data of output is committed to marketing activity resource pool; In stepIn S5, the user in resource pool is carried out to marketing work, record execution result, retain valid data; In step S6, profitWith marketing result data, regulate model parameter, correction model.
In step S1, initial data is extracted source platform and is comprised the multinomial basic platform of telecom operators, comprising: charge system,Crm system, ODS/EDW system, ISMP platform, client, SMS/MMS gateway, WAP gateway, GSN gateway etc. FormerBegin the packet that obtains containing repetition, mistake, the multiple invalid data such as expired, need to process in advance filtration.
In step S2, the parameter that model is set up comprises that user's natural quality, social property, telecom operators' consumption attribute etc. are manyItem parameter. In a marketing task, the coefficient correlation of each parameter is different. And same parameter is appointed in different marketingIn business, dependence on parameter also can change. The core algorithm of this process, adopts Naive Bayes Classification method. Utilize originalData, analyze draw parameters for user the coefficient correlation to certain class marketing task acceptance level, further build dataAnalytical model.
In step S3, for a certain concrete marketing task, the resource providing in conjunction with marketing, adds the limit that telecom operators are ownSystem rule, utilizes Data Analysis Model to carry out screening and filtering to user, obtains marketing objectives user.
In step S4, corresponding different marketing activities, creates marketing objectives resource pool. Provide data to different marketing channel.Reclaim according to demand resource, or supplemental resources,
In step S5, each marketing channel is launched sale to targeted customer, records selling time, user's contact information, instituteThe resource using, the data such as execution result. If user's refusal, needs register reject reason, comprise that rate are too high, businessRepeat, applicability is high etc. And the validity of marketing result data is verified, retain valid data.
In step S6, constantly effective result data of carrying out the rear feedback of marketing operation is input to model generation part, utilize newThe data analysis computing adding, adjusts the coefficient correlation of model parameter, the building of sophisticated model.
As shown in Figure 2, the invention also discloses a kind of telecommunication user intellectual analysis supplying system, comprising:
Data extracting unit 1, for from multiple system acquisition initial data, rejects invalid data.
Model is set up unit 2, for preference pattern parameter, generates analytical model.
Data analysis unit 3, for according to marketing activity character, by analytical model export target user data.
Model amending unit 4, for analyzing marketing execution result data, according to marketing execution result data correction analytical model.
Initial data is obtained: initial data derives from the multinomial basic platform of telecom operators, comprising: charge system, crm system,ODS/EDW system, ISMP platform, client, SMS/MMS gateway, WAP gateway, GSN gateway etc. System of the present invention withThe each Base data platform of telecom operators is set up interface, works out data acquisition rule, automatic acquisition latest data. By initial dataMiddle repetition, invalid data dump; Set up demand according to model simultaneously and adjust data format.
Model is set up: the acceptance level of user to certain service propelling information, be subject to the impact of multiple parameters, and these parameters compriseUser's natural quality, social property, telecom operators' consumption attribute etc. In this unit, system operators can basisDemand, in conjunction with actual conditions, selects parameter to carry out the generation of model flexibly. Parameters is not to the related system of Output rusultsIdentical, in this unit, selected parameter is carried out respectively to computational analysis, obtain original phase relation numerical value, utilize initial dataBuild model.
Data analysis: system operators creates marketing task, system, according to the characteristic of marketing task, utilizes analytical model to usingUser data is screened, and export target user binds corresponding marketing task, and is committed to corresponding marketing channel. In marketing workIn the process that work is carried out, according to implementation status, discharge invalid data, or screening supplementary data.
Model correction: preserve, process according to marketing task the result data that marketing is carried out, reject invalid record. By arrange afterData are input to model and set up unit, further the coefficient correlation of model parameter are adjusted correction analysis model.
The present invention makes full use of the data that the own platform of telecom operators produces, and builds data analysis and treatment system. For its pinSell the demand of business, adopt data mining analysis technology, set up data warehouse, build data model, target customers are enteredGo and analyze the rear marketing work of carrying out, the flow process that simplifies the operation, marketing flow process, reach the object that becomes more meticulous and market. Promotion businessDevelopment, improves sale efficiency, strengthens management. Unified, specification subscriber data simultaneously, unified marketing resource.
Above content is in conjunction with concrete preferred embodiment further description made for the present invention, can not assert the present inventionConcrete enforcement be confined to these explanations. For general technical staff of the technical field of the invention, do not departing from thisUnder the prerequisite of inventive concept, can also make some simple deduction or replace, all should be considered as belonging to protection scope of the present invention.
Claims (9)
1. telecommunications marketing objectives user's an intellectual analysis method for pushing, is characterized in that, comprises the steps:
A. initial data is obtained;
B. data filtering cleans, and model is set up;
C. according to model generation information pushing targeted customer;
D. carry out information pushing for targeted customer, record pushes result data;
E. according to execution result data, correction analysis model.
2. telecommunications marketing objectives user intellectual analysis method for pushing according to claim 1, it is characterized in that, in described steps A, data are extracted source and are comprised the multinomial basic platform of telecom operators: charge system, crm system, ODS/EDW system, ISMP platform, client, SMS/MMS gateway, WAP gateway, GSN gateway etc.
3. according to the telecommunications marketing objectives user intellectual analysis method for pushing described in claim 1 to 2 any one, it is characterized in that, in described step B, before model is set up,, carry out and reject invalid data, data normalization processing from regular according to telecom operators.
4. according to the telecommunications marketing objectives user intellectual analysis method for pushing described in claim 1 to 2 any one, it is characterized in that, in described step B, the parameter that model is set up comprises user's natural quality, social property, telecom operators' consumption attribute etc., flexible option and installment according to demand.
5. according to the telecommunications marketing objectives user intellectual analysis method for pushing described in claim 1 to 2 any one, it is characterized in that, in described step B, accept the coefficient correlation of pushed information according to parameters and user, generated data analytical model.
6. according to the telecommunications marketing objectives user intellectual analysis method for pushing described in claim 1 to 5 any one, it is characterized in that, in described step C, in conjunction with telecom operators' marketing activity characteristic, draw targeted customer by model analysis.
7. telecommunications marketing objectives user intellectual analysis method for pushing according to claim 6, is characterized in that, in described step D, the validity of marketing result data is verified.
8. telecommunications marketing objectives user intellectual analysis method for pushing according to claim 6, is characterized in that, in described step e, according to marketing result data, the coefficient correlation of model parameter is adjusted.
9. telecommunications marketing objectives user's intellectual analysis pushes a management system, it is characterized in that, comprising:
Data extracting unit, for from multiple system acquisition initial data, rejects invalid data.
Model is set up unit, for preference pattern parameter, generates analytical model.
Data analysis unit, for according to marketing activity character, by analytical model export target user data.
Model amending unit, for analyzing marketing execution result data, according to marketing execution result data correction analytical model.
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106529995A (en) * | 2016-10-25 | 2017-03-22 | 昆山炫生活信息技术有限公司 | Big-data-based commercial data analysis method |
| CN107730286A (en) * | 2016-08-10 | 2018-02-23 | 中国移动通信集团黑龙江有限公司 | A kind of target customer's screening technique and device |
| CN107944667A (en) * | 2017-11-02 | 2018-04-20 | 无锡雅座在线科技股份有限公司 | Object model treating method and apparatus |
| CN109240163A (en) * | 2018-09-25 | 2019-01-18 | 南京信息工程大学 | Intelligent node and its control method for industrialization manufacture |
| CN109799909A (en) * | 2019-01-26 | 2019-05-24 | 温州大学 | A kind of olfactory analog system and method based on Virtual Reality |
| CN111355759A (en) * | 2018-12-20 | 2020-06-30 | 中国移动通信集团辽宁有限公司 | Marketing information pushing method and system |
| CN111612492A (en) * | 2019-02-26 | 2020-09-01 | 北京奇虎科技有限公司 | User online accurate marketing method and device based on multi-feature fusion |
| CN111861513A (en) * | 2020-07-29 | 2020-10-30 | 浪潮天元通信信息系统有限公司 | Simplified management method and model based on communication operator CRM system |
| CN112330354A (en) * | 2020-09-30 | 2021-02-05 | 北京易汇众信网络技术有限公司 | One-stop type data intelligent marketing system |
| CN113313506A (en) * | 2020-02-27 | 2021-08-27 | 中国电信股份有限公司 | Method and system for realizing user management of operator |
-
2014
- 2014-08-21 CN CN201410423973.6A patent/CN105608592A/en active Pending
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107730286A (en) * | 2016-08-10 | 2018-02-23 | 中国移动通信集团黑龙江有限公司 | A kind of target customer's screening technique and device |
| CN106529995A (en) * | 2016-10-25 | 2017-03-22 | 昆山炫生活信息技术有限公司 | Big-data-based commercial data analysis method |
| CN107944667B (en) * | 2017-11-02 | 2021-10-19 | 无锡雅座在线科技股份有限公司 | Object model processing method and device |
| CN107944667A (en) * | 2017-11-02 | 2018-04-20 | 无锡雅座在线科技股份有限公司 | Object model treating method and apparatus |
| CN109240163A (en) * | 2018-09-25 | 2019-01-18 | 南京信息工程大学 | Intelligent node and its control method for industrialization manufacture |
| CN109240163B (en) * | 2018-09-25 | 2024-01-02 | 南京信息工程大学 | Intelligent node for industrial manufacturing and control method thereof |
| CN111355759A (en) * | 2018-12-20 | 2020-06-30 | 中国移动通信集团辽宁有限公司 | Marketing information pushing method and system |
| CN109799909A (en) * | 2019-01-26 | 2019-05-24 | 温州大学 | A kind of olfactory analog system and method based on Virtual Reality |
| CN111612492A (en) * | 2019-02-26 | 2020-09-01 | 北京奇虎科技有限公司 | User online accurate marketing method and device based on multi-feature fusion |
| CN113313506A (en) * | 2020-02-27 | 2021-08-27 | 中国电信股份有限公司 | Method and system for realizing user management of operator |
| CN113313506B (en) * | 2020-02-27 | 2023-04-07 | 中国电信股份有限公司 | Method and system for realizing user management of operator |
| CN111861513A (en) * | 2020-07-29 | 2020-10-30 | 浪潮天元通信信息系统有限公司 | Simplified management method and model based on communication operator CRM system |
| CN112330354A (en) * | 2020-09-30 | 2021-02-05 | 北京易汇众信网络技术有限公司 | One-stop type data intelligent marketing system |
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