CN102884546A - Card and business method for sales promotion using card as digital data carrier - Google Patents
Card and business method for sales promotion using card as digital data carrier Download PDFInfo
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- CN102884546A CN102884546A CN2010800664835A CN201080066483A CN102884546A CN 102884546 A CN102884546 A CN 102884546A CN 2010800664835 A CN2010800664835 A CN 2010800664835A CN 201080066483 A CN201080066483 A CN 201080066483A CN 102884546 A CN102884546 A CN 102884546A
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- China
- Prior art keywords
- card
- numerical data
- player
- covert marks
- data carrier
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- 238000000034 method Methods 0.000 title claims abstract description 21
- 230000003287 optical effect Effects 0.000 claims abstract description 26
- 238000004806 packaging method and process Methods 0.000 claims abstract description 3
- 230000000694 effects Effects 0.000 claims description 12
- 230000001737 promoting effect Effects 0.000 claims description 6
- 238000007639 printing Methods 0.000 claims description 5
- 230000009471 action Effects 0.000 claims description 4
- 238000005516 engineering process Methods 0.000 description 2
- 239000012634 fragment Substances 0.000 description 2
- 230000006870 function Effects 0.000 description 2
- 239000000463 material Substances 0.000 description 2
- 238000010606 normalization Methods 0.000 description 2
- 238000012856 packing Methods 0.000 description 2
- 230000008569 process Effects 0.000 description 2
- 241001269238 Data Species 0.000 description 1
- 241000700605 Viruses Species 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 230000005347 demagnetization Effects 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 230000010354 integration Effects 0.000 description 1
- 230000036651 mood Effects 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 230000000717 retained effect Effects 0.000 description 1
- 230000011218 segmentation Effects 0.000 description 1
- 241000894007 species Species 0.000 description 1
- 230000009466 transformation Effects 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/12—Payment architectures specially adapted for electronic shopping systems
- G06Q20/123—Shopping for digital content
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F21/10—Protecting distributed programs or content, e.g. vending or licensing of copyrighted material ; Digital rights management [DRM]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/387—Payment using discounts or coupons
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F2221/00—Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F2221/21—Indexing scheme relating to G06F21/00 and subgroups addressing additional information or applications relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F2221/2121—Chip on media, e.g. a disk or tape with a chip embedded in its case
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F2221/00—Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F2221/21—Indexing scheme relating to G06F21/00 and subgroups addressing additional information or applications relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
- G06F2221/2141—Access rights, e.g. capability lists, access control lists, access tables, access matrices
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Theoretical Computer Science (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Software Systems (AREA)
- Strategic Management (AREA)
- General Business, Economics & Management (AREA)
- Multimedia (AREA)
- Technology Law (AREA)
- Computer Hardware Design (AREA)
- Computer Security & Cryptography (AREA)
- General Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- Credit Cards Or The Like (AREA)
Abstract
A card and a business method for sales promotion using the card as a digital data carrier are disclosed. The method comprises: picking up at least one segment content from the digital data to be sold and writing it into a hidden tag which can be read optically; combining the hidden tag with a card; reading any hidden tag by an optical reader which is connected to a player and playing it, in order to try playing the digital data of the segment. By using the simple reading method, a consumer can be acquainted with whether the product is the one he needs and wants to buy without opening the packaging.
Description
A kind of card and the business affairs method technical field promoted using card as numerical data carrier
The business affairs method that the present invention is promoted on a kind of card and using card as numerical data carrier, espespecially a kind of method as medium with promoting the numerical data to be sold.Background technology
Because the progress of computer and digital technology makes so, many creation, the content of works,（Such as film or music content）It is converted into digital audio-video archive file and supplies ordinary consumer（Consumer as described below, includes the common people of potentially possible consumption）Use.The creation, the content of works, speech, Teaching video recording, legitimate drama etc. are extended in addition to film or music, or even extensively, all can be by Content Transformation into digital audio-video archive file（It is collectively referred to as below【Numerical data】).
But the content of numerical data is not easy specific presentation in general market, except part books can scene browse, or the music of a part can wear earphone audition, most numerical data is generally not easy to allow consumer to have an on probation, audition or the chance tried, main reason is that market is not easy one by one to play numerical data, especially when consumer is unwilling purchase, the commodity packaging of dismounting must be gone back again.And consumer ' lack attempt contact chance so that numerical data be not easy to promote.Therefore, a medium for promoting numerical data product easily how is created, its importance is simultaneously had no time and allows numerical data in itself more.
In addition, in addition to the offer of passivity is piloted, the property inserted of enthusiasm, intrusive mood marketing are more focused in commercial propaganda, but the foregoing numerical data except conservative be displayed in businessman in addition to, and a kind of making a show of power, publicizing school fruit for enthusiasm can not be presented, therefore for business operation, still show conservative and not enough.It is therefore desirable to which the numerical data is combined with other commodity or propaganda material, to strengthen the effect of its promotion.The content of the invention
In view of previously except having promoted on various numerical datas, but but it is limited to means shortcoming popularization and the convenience promoted.It is an object of the invention to lift the communication between market and consumer for numerical data.The present invention solve first problem used in technological means, essentially consist in a kind of business affairs method promote using card as numerical data carrier of design, being mainly intended to the numerical data acquisition content at least paragraph of sale, write can optics
The covert marks of reading, and the covert marks are incorporated into a card (such as star block) and any covert marks are read with the optical pickup of individual connection player and played, with the numerical data for the paragraph of piloting（The player or optical pickup at least one, the built-in or external decoder or translator decoded for the covert marks）And activity meaning and publicity meaning that card is assigned in itself are incorporated into, the effect for further promoting the numerical data is reached.
And can reach：
1st, to make consumer pass through easy read method, you can to understand whether the commodity are required for itself and want the product of purchase, and can work as the dealing voucher in sales field, more therefore reduce the stolen probability of sales process.
The special editing of the elite of numerical data (the wonderful fragment of such as film) is fabricated to concealed mark by the 2nd, numerical data designer or manufacturer, selection, can reach trade promotion for consumer.
3rd, it can arbitrarily be segmented acquisition and retain a part of sample of not piloting, be piloted with avoiding consumer one from repeating without buying.
4th, the present invention can be incorporated into various cards, the activity meaning and publicity meaning assigned in itself using the card, reach the effect for further promoting the numerical data.
Of the invention time a purpose is to utilize a variety of embodiments, as the option of the covert marks, while coordinating corresponding optical pickup to be read.For example the covert marks can be designed as a kind of bar code by the present invention（), Barcode and the optical pickup be a kind of bar code（Barcode) reader.Even the bar code can a kind of two-dimensional bar, and the optical pickup be a kind of two-dimensional bar reader.In addition, can also be a kind of magnetic stripe by the covert marks（Magnetic Strip), the optical pickup is a kind of magnetic stripe（Magnetic Strip) reader.
In addition, the present invention can in response to the numerical data species, and select different pilot method and players, such as when the numerical data is music, the player is music player.When the numerical data is film, the player is movie player.The numerical data is word, and the player can then correspond to electronic reader (e-book).
And the present invention is for actual product, covert marks including a card and an optically readable, the numerical data to be sold a wherein paragraph is concealed with inside the covert marks, and the ^ hide mark can using it is additional close to, or using the mode such as directly printing, located at card or the wrapping paper of card.And any covert marks are read with the optical pickup of a connection player and played, with the numerical data for the paragraph of piloting（The player or optical pickup at least one, the built-in or external decoder or translator decoded for the covert marks）.
Brief description of the drawings
Fig. 1 is schematic flow sheet of the invention；
Fig. 2 is card stereogram of the invention；
Fig. 3 is Fig. 2 use state schematic perspective view；
Fig. 4 is another embodiment of the present invention card stereogram；
Fig. 5 is Fig. 4 use state schematic perspective view；
Fig. 6 is another embodiment of card of the invention.
[figure number explanation]
1：Card 1A:Card
1B:Card 11:Covert marks
12：Blade portion 2:Player
3：Optical pickup 4:Earphone embodiment
Illustrate present disclosure, feature and embodiment by schema below, so that expensive careful committee member Check is further understood that.
Refer to the flow shown in Fig. 1, a kind of business affairs method piloted using card as numerical data carrier of the present invention：
A, the numerical data acquisition content at least paragraph for being intended to sale；The numerical data can be music, film or Chinese language works（Such as word works）.For enthusiasm, this acquisition for capturing a content at least paragraph can be selected the special editing of the elite of numerical data by numerical data designer or manufacturer（Such as the wonderful fragment of film）Concealed mark is fabricated to, trade promotion can be reached for consumer, and for the tamper evidence of passivity, any segmentation captures and retained a part of sample of not piloting, is piloted with avoiding consumer one from repeating without buying, and prevent to speculate.
B, the covert marks for writing optically readable；The covert marks can be a kind of bar code（Barcode) bar code further can be a kind of two-dimensional bar.Or the covert marks are a kind of magnetic stripe（Magnetic
Strip) o such as two-dimensional bars（2D BarCode), therefore, it can not only be used for storing word, graphic data, more can be used to store audiovisual materials, and the concentration of substantial amounts of data is stored in a bar code, consumer can broadcast numerical data using corresponding optical pickup（Such as following player or computer）.And bar code due to damage resistance it is higher, the problems such as will not having virus, demagnetization, damage, off-capacity.
C, by the covert marks be located at a card；The covert marks can be using additional close to or using direct
The modes such as printing, located at card or the wrapping paper of card.
D, any covert marks of optical pickup reading with a correspondence covert marks；To should be in the case of covert marks, if the covert marks are a kind of bar code（Barcode), then the optical pickup is a kind of bar code
(Barcode) reader.Bar code is a kind of two-dimensional bar, then the optical pickup is a kind of two-dimensional bar reader.If the covert marks are a kind of magnetic stripe（Magnetic Strip), the optical pickup is a kind of magnetic stripe (Magnetic Strip) reader.
E, one player of connection are played, with the numerical data for the paragraph of piloting, and the numerical data is music, and the player is music player.The music player has voice conversion program, and an internal or external loudspeaker can also be listened to through earphone, to receive the numerical data that the optical pickup is obtained.Numerical data is film, and the player is movie player.The numerical data is word, and the player is electronic reader (e-book).Or the portable multimedia player (Portable Media Player, abbreviation PMP) that the player can be provided for oneself for a kind of consumer is played at any time.The player or optical pickup at least one, the built-in or external decoder or translator decoded for the covert marks.
And the present invention just for actual product, refer to shown in Fig. 2, including a card 1, and an optically readable covert marks 11, so-called " hiding " is the hiding numerical data, and the non-concealed mark.It is concealed with the numerical data to be sold a wherein paragraph inside the covert marks 11, and the covert marks 11 can be using additional close to or using the mode such as directly printing, located at card 1 or the wrapping paper of card.As shown in figure 3, and the covert marks 11 are read with the optical pickup 3 of a connection player 2 and played, user can wear earphone 4 and give audition.With the numerical data for the paragraph of piloting（Extremely built-in less than the player or optical pickup or external decoder or translator decoded for the covert marks）.Disc audition can be taken out without opening packing box with fast and convenient audition.Meanwhile, set up after normalization, businessman need not also prepare the sample of audition, save revenue charges.
The graph card that can be the theme as shown in Figure 2 with baseball activity as the card 1, or other phonecards, credit card, promotional card, fiscard etc..Or the card 1B of singer's concert publicity as shown in Figure 6.And during Fig. 6 is shown, the blade portion 12 being available for prize can also be provided with card 1B, the lower section covered in the blade portion 12, holder can be provided to strike off the blade portion 12 and whether manifest to prize, and the prize-winning kenel can coordinate the concert or numerical data for publicity of album of singer etc., the prizes such as admission ticket, singer's special edition are obtained.
The covert marks 11 can be using additional close to or using the mode such as directly printing, located at card 1, or as shown in figure 4, card 1A can be a kind of memory card (such as SD card) for having loaded numerical data.And shown in Fig. 4, the covert marks 11 can then be located at card 1A wrapping paper 12.And as shown in figure 5, with a connection
The optical pickup 3 of player 2 reads the covert marks 11 and played, and user can wear earphone 4 and give audition.With the numerical data for the paragraph of piloting（Extremely built-in less than the player or optical pickup or external decoder or translator decoded for the covert marks）.Disc audition can be taken out without opening packing box with fast and convenient audition.
Meanwhile, set up after normalization, businessman need not also prepare the sample of audition, save revenue charges.
Also, in the present invention, the covert marks 11 can also utilize the personal Mobile telephone carried（That is mobile phone）, by the built-in camera with decoding function, and the built-in player of this action telephone set is connected, is directly played using this action telephone set, it is possible to by the earphone audition of connection.
Card 1,1 A as Fig. 2 and Fig. 4 can further arrange in pairs or groups it is other publicity and promotion gimmick be transmitted, such as coordinating other sweepstakes, integration activity, collection point activity, by consumer like collect the card 1,1A desire, interest and generality distributes the card 1,1A, and in the process distributed, also reach that the numerical data sends the effect with publicity simultaneously, in other words, can two activities be combined with each other, contribute in the market formation discuss subject under discussion and the effect of publicity.
In summary, the present invention possesses practical function, and is not found in publication or openly uses, and meets patent requirement, and whence proposes patent application in accordance with the law.
Only above-mentioned institute is old, is a preferred embodiment in industry of the present invention, and the equivalent change made such as according to scope of the present invention patent all belongs to the row of scope of the present invention patent.
Claims (10)
- Claims1st, a kind of business affairs method promoted using card as numerical data carrier, including：The numerical data for being intended to sale captures the covert marks that a content at least paragraph writes optically readable, located at a card, and any covert marks are read with the optical pickup of a connection player and played, and the player or optical pickup at least one, built-in or the external decoder decoded for the covert marks or translator are with the numerical data for the paragraph of piloting.2nd, the business affairs method as claimed in claim 1 promoted using card as numerical data carrier, it is characterised in that the covert marks are a kind of bar code, and the optical pickup is a kind of barcode reader.3rd, business affairs method promote using card as numerical data carrier as claimed in claim 2, it is characterised in that the bar code is a kind of two-dimensional bar, and the optical pickup for a kind of two-dimensional strip ' code reader.4th, the business affairs method as claimed in claim 1 promoted using card as numerical data carrier, it is characterised in that the covert marks are a kind of magnetic stripe, the optical pickup is a kind of magnetic strip reader.5th, the business affairs method as claimed in claim 1 promoted using card as numerical data carrier, it is characterised in that the numerical data is music, and the player is music player.6th, the business affairs method as claimed in claim 1 promoted using card as numerical data carrier, it is characterised in that the numerical data is film, and the player is movie player.7th, the business affairs method as claimed in claim 1 promoted using card as numerical data carrier, it is characterized in that the mark, the Mobile telephone carried using individual, by the built-in camera with decoding function, and the built-in player of this action telephone set is connected, directly played using this action telephone set. '8th, a kind of card, includes the covert marks of an optically readable, and the numerical data to be sold a wherein paragraph is concealed with inside the covert marks.9th, card as claimed in claim 8, it is characterised in that the covert marks can be using additional close to or using the mode such as directly printing, located at the packaging of card or card.10th, card as claimed in claim 9, it is characterised in that the card is selected from one of the graph card being the theme with ball activity, phonecard, credit card, promotional card, fiscard, memory card group.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2010/000630 WO2011137560A1 (en) | 2010-05-05 | 2010-05-05 | Card and business method for sales promotion using card as digital data carrier |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102884546A true CN102884546A (en) | 2013-01-16 |
Family
ID=44903558
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010800664835A Pending CN102884546A (en) | 2010-05-05 | 2010-05-05 | Card and business method for sales promotion using card as digital data carrier |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN102884546A (en) |
| WO (1) | WO2011137560A1 (en) |
Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN2454828Y (en) * | 2000-11-24 | 2001-10-17 | 颜廷芳 | Multifunctional storage medium |
| CN2603977Y (en) * | 2003-03-06 | 2004-02-18 | 潘霆 | Commercial card capable of seeing and hearing |
| CN1517936A (en) * | 2003-01-17 | 2004-08-04 | 晖 林 | Method of distinguishing personal decument using bar code |
| CN2672766Y (en) * | 2003-12-05 | 2005-01-19 | 深圳市希望科技有限公司 | Bar code addressing speech playing device |
| CN2857103Y (en) * | 2005-11-24 | 2007-01-10 | 林杰 | Watching and A-B test appliance based on microprocessor |
| CN101409021A (en) * | 2007-10-09 | 2009-04-15 | 游旭 | Sound music reading matter relating to splitting mode and pick-up |
| CN101593335A (en) * | 2008-05-30 | 2009-12-02 | 看尚(北京)数字传媒科技有限公司 | Commodity sales counter and its implementation |
| CN101600006A (en) * | 2008-06-02 | 2009-12-09 | 郑阿奇 | A kind of method with the mobile phone reading printed matter |
-
2010
- 2010-05-05 CN CN2010800664835A patent/CN102884546A/en active Pending
- 2010-05-05 WO PCT/CN2010/000630 patent/WO2011137560A1/en active Application Filing
Patent Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN2454828Y (en) * | 2000-11-24 | 2001-10-17 | 颜廷芳 | Multifunctional storage medium |
| CN1517936A (en) * | 2003-01-17 | 2004-08-04 | 晖 林 | Method of distinguishing personal decument using bar code |
| CN2603977Y (en) * | 2003-03-06 | 2004-02-18 | 潘霆 | Commercial card capable of seeing and hearing |
| CN2672766Y (en) * | 2003-12-05 | 2005-01-19 | 深圳市希望科技有限公司 | Bar code addressing speech playing device |
| CN2857103Y (en) * | 2005-11-24 | 2007-01-10 | 林杰 | Watching and A-B test appliance based on microprocessor |
| CN101409021A (en) * | 2007-10-09 | 2009-04-15 | 游旭 | Sound music reading matter relating to splitting mode and pick-up |
| CN101593335A (en) * | 2008-05-30 | 2009-12-02 | 看尚(北京)数字传媒科技有限公司 | Commodity sales counter and its implementation |
| CN101600006A (en) * | 2008-06-02 | 2009-12-09 | 郑阿奇 | A kind of method with the mobile phone reading printed matter |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2011137560A1 (en) | 2011-11-10 |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20130116 |
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| RJ01 | Rejection of invention patent application after publication |