CN102802029A - Interactive system and method for television program - Google Patents

Interactive system and method for television program Download PDF

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Publication number
CN102802029A
CN102802029A CN2012102447576A CN201210244757A CN102802029A CN 102802029 A CN102802029 A CN 102802029A CN 2012102447576 A CN2012102447576 A CN 2012102447576A CN 201210244757 A CN201210244757 A CN 201210244757A CN 102802029 A CN102802029 A CN 102802029A
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program
content
television
index
program content
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CN2012102447576A
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CN102802029B (en
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李映红
李文
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李映红
李文
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Abstract

The invention provides an interactive system and method for a television program. The system comprises a television, a television signal broadcasting device, a receiving controller, a cloud server and a mobile terminal, wherein the television is used for displaying program content; the television signal broadcasting device is used for broadcasting television signals and a program content index; the receiving controller is used for receiving the television signals and the program content index, transmitting the television signals to the television, getting the program content index according to the program content which is currently played by the television and sending the program content index to the cloud server; the cloud server is used for storing extended content associated with the program content index, getting corresponding extended content according to the program content index sent by the receiving controller and sending the extended content to the designated mobile terminal; and the mobile terminal is connected with the cloud server through Internet and used for displaying the sent extended content. According to the system disclosed by the embodiment of the invention, the program content can be greatly extended and brand new watching experience can be provided for users.

Description

针对电视节目的交互系统和方法 Interactive system for television programs and methods

技术领域 FIELD

[0001] 本发明涉及通信技术领域,尤其涉及一种针对电视节目的交互系统和方法。 [0001] The present invention relates to communications technologies, and in particular relates to systems and methods for an interactive television program.

背景技术 Background technique

[0002]目前的电视节目播出方式通常有两种:一种是在预定时间段播出预定栏目的方式,例如中央台每天19点播出新闻联播节目,在这种方式下,观众可以在不同的电视台之间选择收看不同的节目,为了方便观众收看,电视台会有节目预告,告知观众什么时间会有什么节目播出、节目的摘要等;二是点播的方式,即将节目存储下来,观众根据喜好去点播,电视台提供的点播节目通常是已经播出过的节目,观众可能当时没有看到,过后可以通过点播的方式去观看,例如已经播出过的体育比赛、电视剧等。 [0002] Current television broadcast are usually two ways: one is scheduled column way broadcast in a predetermined time period, such as CCTV news broadcast every day a 19-on-demand program, in this way, viewers can choose to watch different programs between different television stations, for the convenience of viewers, television promos will inform the audience what time what the broadcast, such as a summary of the program; second is the demand of the way, coming down the program storage, the audience according to demand preferences, television is usually provided on-demand programs already aired the show, the audience could not see at that time, and after you can go to watch the demand by the way, for example, has aired sports, drama and so on.

[0003] 传统的电视节目播出存在以下不足:(1)在内容方面,传统电视节目在预定时间段内能够展示的内容很有限,例如一个30分钟的节目介绍某地区的风土人情,节目的制作方有很多素材,经过编辑整理制作成30分钟的节目只能在预定时间内播出有限的内容; [0003] The traditional TV broadcast the following deficiencies: (1) In terms of content, the content of traditional TV programs for a predetermined period can show very limited, for example, a 30-minute program introduces a customs area, the program producers have a lot of material, after production edited into a 30-minute program broadcast only limited content within a predetermined time;

(2)在获取方式上,传统电视播出方式下观众被动接受;(3)在互动方式上,传统电视节目几乎没有提供互动的途径,虽然有的节目通过开通短信平台让用户有限地参与节目互动,但是这种方式很局限。 (2) in the acquisition mode, the traditional TV broadcast viewers under way passive acceptance; (3) on an interactive way traditional TV programs is almost no way to provide interactive, although some programs through the SMS platform allows users to open a limited participation in the program interactive, but this approach is very limited.

发明内容 SUMMARY

[0004] 本发明旨在至少解决上述技术问题之一。 [0004] The present invention aims to solve at least one of the technical problems described above.

[0005] 为了实现上述目的,根据本发明的第一方面实施例的针对电视节目的交互系统包括:电视机,用于根据电视信号显示节目内容;电视信号广播装置,用于广播所述电视信号和所述节目内容索引;接收控制器,用于接收所述电视信号和所述节目内容索引,并将所述电视信号传送至所述电视机显示,以及根据所述电视机当前播放的节目内容获得当前的节目内容索引,将所述节目内容索引发送至云端服务器;云端服务器,所述云端服务器通过互联网与所述接收控制器相连,用于存储与节目内容索引相关联的扩展内容,并根据所述接收控制器发送的节目内容索引获得对应的扩展内容,以及将所述扩展内容发送至指定的移动终端;以及移动终端,所述移动终端与所述云端服务器通过互联网相连,用于显示发送的所述扩展内容。 [0005] To achieve the above object, according to a first aspect of the present invention is directed to interactive television program system of an embodiment comprises: a television, a television signal in accordance with a display program content; television signal broadcasting means for broadcasting the television signal and said program content index; receiving controller for the television program signal and receiving said content index and the TV signal to the TV show, and television program currently played content according to the obtaining a current program content index, transmitting the index to the cloud server program content; cloud server, the cloud server connected via the Internet with the receiving controller for storing the contents of the extended program content associated with an index, and in accordance with the transmission controller receives the program content index extension is obtained corresponding to the contents, and the expanded content to the specified mobile terminal; and a mobile terminal, the mobile terminal and the server connected through the Internet cloud, transmitting for display the extended content.

[0006] 在本发明的一个实施例中,所述移动终端与所述接收控制器相关联。 [0006] In one embodiment of the present invention, the controller of the mobile terminal associated with the receiver.

[0007] 在本发明的一个实施例中,所述移动终端中运行有应用程序,所述移动终端通过所述应用程序向所述云端服务器注册,并建立与所述接收控制器之间的关联关系。 [0007] In one embodiment of the present invention, the mobile terminal running the application, the mobile terminal registered with the application server through the cloud, and establishing an association between the controller and the receiver relationship.

[0008] 在本发明的一个实施例中,所述移动终端包括笔记本电脑、手机、个人数字助理和平板电脑。 [0008] In one embodiment of the present invention, the mobile terminal including laptops, mobile phones, personal digital assistants and tablet.

[0009] 在本发明的一个实施例中,所述接收控制器设置在所述电视机之中。 [0009] In one embodiment of the present invention, the reception controller is provided in the television set.

[0010] 在本发明的一个实施例中,所述节目内容索引包括当前播放节目的名称、关键词、标题、字幕、节目内容简介中的一种或多种。 [0010] In one embodiment of the present invention, the content index includes the program name of the current broadcasting program, keywords, title, subtitle, program content profile of one or more. [0011 ] 在本发明的一个实施例中,所述扩展内容包括多媒体信息、语言信息和文字信息中的一种或多种。 [0011] In one embodiment of the present invention, the extended content comprises one or more multimedia information, language information, and text information.

[0012] 在本发明的一个实施例中,所述扩展内容包括与当前节目内容相关的网站、社交网络、聊天群体、歌曲、人物介绍、背景资料、服装、场景介绍、当前节目的前期节目中的一种或多种。 [0012] In one embodiment of the invention, including the extension associated with the current program content sites, social networks, chat groups, songs, characters introduced, background, clothing, scene descriptions, preliminary program of the current program one or more.

[0013] 根据本发明实施例的针对电视节目的交互系统,当观众在电视机前观看电视节目内容,或者观众不在电视机前但是很想知道正在播放的节目内容时,接收控制器可以根据电视信号广播装置所广播的节目内容索引获得与电视机当前播放的节目内容相关的节目内容索引,云端服务器可以根据该节目内容索引向指定的移动终端发送扩展内容以便于移动终端实时播放及展示,一方面可以在不影响观众正常收看电视节目的同时让观众更加方便的了解到相关内容,极大地扩展了节目内容,给用户提供全新的观看体验,另一方面节目制作方可以将更多的与节目相关的内容存储在云端服务器,可以从广度和深度上为观众提供更加丰富的节目内容。 [0013] The system for interactive television program embodiment of the present invention, when the viewer watches a television program content in front of the TV, or a television, but not before the audience want to know the contents of the program being played, the controller may television receiver index signal broadcast program content means content broadcast program obtained index associated with the television program content being currently played, the cloud content server may send extended to the mobile terminal based on the designated program content index for real-time playback and display of the mobile terminal, a aspects can make without affecting normal viewers to watch TV programs at the same time the audience more easily understand the content, greatly expanding the program content, to provide users with new viewing experience, on the other hand can be more program makers and program related content stored in the cloud server can provide more rich content to viewers from the breadth and depth.

[0014] 为了实现上述目的,根据本发明的第二方面的实施例的针对电视节目的交互方法包括以下步骤:广播电视信号及节目内容索引;接收控制器接收所述电视信号及所述节目内容索引,并将所述电视信号发送至电视机;所述接收控制器获得所述电视机当前播放的节目内容;所述接收控制器根据所述当前播放的节目内容获得当前的所述节目内容索引,并将所述节目内容索引发送至云端服务器;以及所述云端服务器根据所述节目内容索引获得对应的扩展内容,并将所述扩展内容发送至指定的移动终端。 [0014] To achieve the above object, according to the method for the interactive television program of the second aspect of the embodiment of the present invention comprises the steps of: a broadcast television signal and program content index; receiving the television signal and the controller receives the program content index, and the television signal to the television; said controller receiving said television program content is obtained currently played; the reception controller obtains a current program content index according to the content of the program currently played and the program content is sent to the index server cloud; and the cloud server corresponding to the content is obtained based on the extended program content index, and the expanded content to the specified mobile terminal.

[0015] 在本发明的一个实施例中,所述移动终端与所述接收控制器相关联。 [0015] In one embodiment of the present invention, the controller of the mobile terminal associated with the receiver.

[0016] 在本发明的一个实施例中,所述移动终端中运行有应用程序,所述移动终端通过所述应用程序向所述云端服务器注册,并建立与所述接收控制器之间的关联关系。 [0016] In one embodiment of the present invention, the mobile terminal running the application, the mobile terminal registered with the application server through the cloud, and establishing an association between the controller and the receiver relationship.

[0017] 在本发明的一个实施例中,所述移动终端包括笔记本电脑、手机、个人数字助理和平板电脑。 [0017] In one embodiment of the present invention, the mobile terminal including laptops, mobile phones, personal digital assistants and tablet.

[0018] 在本发明的一个实施例中,所述接收控制器设置在所述电视机之中。 [0018] In one embodiment of the present invention, the reception controller is provided in the television set.

[0019] 在本发明的一个实施例中,所述节目内容索引包括当前播放节目的名称、关键词、标题、字幕、节目内容简介中的一种或多种。 [0019] In one embodiment of the present invention, the content index includes the program name of the current broadcasting program, keywords, title, subtitle, program content profile of one or more.

[0020] 在本发明的一个实施例中,所述扩展内容包括多媒体信息、语言信息和文字信息中的一种或多种。 [0020] In one embodiment of the present invention, the extended content comprises one or more multimedia information, language information, and text information.

[0021 ] 在本发明的一个实施例中,所述扩展内容包括与当前节目内容相关的网站、社交网络、聊天群体、歌曲、人物介绍、背景资料、服装、场景介绍、当前节目的前期节目中的一种或多种。 [0021] In one embodiment of the invention, including the extension associated with the current program content sites, social networks, chat groups, songs, characters introduced, background, clothing, scene descriptions, preliminary program of the current program one or more.

[0022] 根据本发明实施例的针对电视节目的交互方法,当观众在电视机前观看电视节目内容,或者观众不在电视机前但是很想知道正在播放的节目内容时,接收控制器可以根据电视信号广播装置所广播的节目内容索引获得与电视机当前播放的节目内容相关的节目内容索引,云端服务器可以根据该节目内容索引向指定的移动终端发送扩展内容以便于移动终端实时播放及展示,一方面可以在不影响观众正常收看电视节目的同时让观众更加方便的了解到相关内容,极大地扩展了节目内容,给用户提供全新的观看体验,另一方面节目制作方可以将更多的与节目相关的内容存储在云端服务器,可以从广度和深度上为观众提供更加丰富的节目内容。 [0022] The interactive television program for the method of the present embodiment of the invention, when the viewer watches a television program content in front of the TV, or a television, but not before the audience want to know the contents of the program being played, the controller may television receiver index signal broadcast program content means content broadcast program obtained index associated with the television program content being currently played, the cloud content server may send extended to the mobile terminal based on the designated program content index for real-time playback and display of the mobile terminal, a aspects can make without affecting normal viewers to watch TV programs at the same time the audience more easily understand the content, greatly expanding the program content, to provide users with new viewing experience, on the other hand can be more program makers and program related content stored in the cloud server can provide more rich content to viewers from the breadth and depth.

[0023] 本发明附加的方面和优点将在下面的描述中部分给出,部分将从下面的描述中变得明显,或通过本发明的实践了解到。 [0023] This additional aspects and advantages of the invention will be set forth in part in the description which follows, from the following description in part be apparent from, or learned by practice of the present invention.

附图说明[0024] 本发明上述的和/或附加的方面和优点从下面结合附图对实施例的描述中将变得明显和容易理解,其中, BRIEF DESCRIPTION OF THE INVENTION The above and / or additional aspects and advantages of the drawings from the following description of embodiments will become apparent and more readily appreciated [0024] present, wherein,

[0025] 图I是根据本发明一个实施例的针对电视节目的交互系统的结构框图;以及 [0025] Figure I is a block diagram of a system for interactive television program according to an embodiment of the present invention; and

[0026] 图2是根据本发明一个实施例的针对电视节目的交互方法的流程图。 [0026] FIG 2 is a flowchart of a method for the interactive television program according to one embodiment of the present invention.

具体实施方式 Detailed ways

[0027] 下面详细描述本发明的实施例,所述实施例的示例在附图中示出,其中自始至终相同或类似的标号表示相同或类似的元件或具有相同或类似功能的元件。 [0027] Example embodiments of the present invention is described in detail below, exemplary embodiments of the embodiment shown in the accompanying drawings, wherein same or similar reference numerals designate the same or similar elements or elements having the same or similar functions. 下面通过参考附图描述的实施例是示例性的,仅用于解释本发明,而不能理解为对本发明的限制。 By following with reference to the embodiments described are exemplary only for explaining the present invention and should not be construed as limiting the present invention. 相反,本发明的实施例包括落入所附加权利要求书的精神和内涵范围内的所有变化、修改和等同物。 In contrast, embodiments of the present invention includes all variations that fall within the appended claims the spirit and terms, modifications and equivalents thereof.

[0028] 在本发明的描述中,需要理解的是,术语“第一”、“第二”等仅用于描述目的,而不能理解为指示或暗示相对重要性。 [0028] In the description of the present invention, it is to be understood that the terms "first," "second," and the like for illustrative purposes only, and not intended to indicate or imply relative importance. 在本发明的描述中,需要说明的是,除非另有明确的规定和限定,术语“相连”、“连接”应做广义理解,例如,可以是固定连接,也可以是可拆卸连接,或一体地连接;可以是机械连接,也可以是电连接;可以是直接相连,也可以通过中间媒介间接相连。 In the description of the present invention, it should be noted that, unless otherwise expressly specified or limited, the term "coupled", "connected" are to be broadly understood, for example, may be a fixed connection, the connection may be detachable or integrally connected; may be a mechanical connector, it may be electrically connected; may be directly connected, can also be connected indirectly through an intermediary. 对于本领域的普通技术人员而言,可以具体情况理解上述术语在本发明中的具体含义。 Those of ordinary skill in the art, be appreciated that the specific circumstances of the specific meanings in the present invention. 此外,在本发明的描述中,除非另有说明,“多个”的含义是两个或两个以上。 Further, in the description of the present invention, unless otherwise specified, the meaning of "more" is two or more.

[0029] 流程图中或在此以其他方式描述的任何过程或方法描述可以被理解为,表示包括一个或更多个用于实现特定逻辑功能或过程的步骤的可执行指令的代码的模块、片段或部分,并且本发明的优选实施方式的范围包括另外的实现,其中可以不按所示出或讨论的顺序,包括根据所涉及的功能按基本同时的方式或按相反的顺序,来执行功能,这应被本发明的实施例所属技术领域的技术人员所理解。 [0029] In the flowchart in any process or method or otherwise described in this description may be understood as representing modules comprises one or more steps for implementing specific logical functions or processes executable instructions, fragment or portion, and the scope of the preferred embodiment of the present invention includes other implementations, which may be shown or discussed in order not press, comprising a substantially simultaneous manner or in reverse order, depending upon the functionality to perform the functions involved it should be understood that embodiments skilled in the art of the present invention.

[0030] 图I是根据本发明一个实施例的针对电视节目的交互系统的结构框图。 [0030] Figure I is a block diagram for interactive television program system according to one embodiment of the present invention. 如图I所示,根据本发明实施例的针对电视节目的交互系统包括电视机100、电视信号广播装置200、接收控制器300、云端服务器400和移动终端500。 As shown in FIG. I, the system for the interactive television program in accordance with an embodiment of the present invention include a television 100, the television broadcast signal apparatus 200, reception controller 300, cloud server 400 and the mobile terminal 500.

[0031] 具体地,电视机100用于根据电视信号显示节目内容。 [0031] In particular, the television 100 for displaying a television signal in accordance with the program content.

[0032] 电视信号广播装置200用于广播电视信号及节目内容索引。 [0032] The television signal broadcaster 200 for broadcast television signal and program content index. 其中,节目内容索引可以包括当前播放节目的名称、关键词、标题、字幕、节目内容简介中的一种或多种,具体地,节目内容索引与EPG (Electronic Program Guide,电子节目菜单)相比,还包括了播放场景及对应的时间等信息,例如将某个电影的每个场景进行划分,将每个场景的名称、关键词等信息作为节目内容索引,通过这些节目内容索引可以将节目内容精确到某个具体场景或画面,当获得当前播放节目内容时,可以根据节目内容索引获得与播放场景或画面密切相关的信息,例如电影频道在晚间20:00播放某个电影,当20:20时,通过节目内容索引可以确定此时的场景是鸟巢、主角的初次相识等信息。 Among them, the program content index may include one or more of the name of the currently playing program, keywords, titles, subtitles, program content the introduction, in particular, the program content indexing and EPG (Electronic Program Guide, EPG) compared to further comprising a play scene and the corresponding time information, such as each scene of a movie to be divided, the name of each scene, keywords and other information as the program content indexing, index the contents of these programs can program content accurate to a specific scene or picture, upon obtaining the current broadcast program content, you can get closely related to the playback scene or picture information based on program content index, such as movie channels, play a movie in the evening at 20:00, when 20:20 , you can determine at this time the scene by program content index is the Bird's nest, the main character of the initial acquaintance and other information. 电视信号广播装置200所广播的节目内容索引可以是根据节目内容同时制作并与电视信号一起通过电视信号广播装置200进行广播。 Index television signal program content broadcasted broadcast apparatus 200 may be produced simultaneously with the television signal together with the television signal broadcast by the broadcast apparatus 200 according to program content.

[0033] 接收控制器300用于接收电视信号和节目内容索引,并将电视信号传送至电视机100,以及根据电视机100当前播放的节目内容获得当前的节目内容索弓丨,将节目内容索引发送至云端服务器400。 [0033] The reception controller 300 for receiving television signals and the program content index, and transmits the television signal to television 100, and obtains the current programming content according to the program index bow Shu content currently playing television 100, the program content index sent to the cloud server 400. 其中,接收控制器300可以设置在电视机100之中,接收控制器300首先接收到电视信号广播装置200所广播的电视信号和节目内容索引,然后将该电视信号发送至电视机100以便于显示节目内容,当电视机100播放节目内容时接收控制器300再实时地获取电视机100当前播放的节目内容,并根据该当前播放的节目内容在所接收到的节目内容索引中查找获得对应的节目内容索引并发送至云端服务器400。 Wherein the reception controller 300 may be provided in the television 100, the controller 300 first receives the received television signal and a broadcast television signal index program content broadcasted apparatus 200, and then transmits the television signal to television 100 for display program content, the television receiver 100 when the controller 300 displays the program content of program content currently played reacquisition TV 100 in real time, and in accordance with the contents of the currently played program to find the program obtained in the program content corresponding to the received index content indexing and sent to the cloud server 400.

[0034] 云端服务器400通过互联网与接收控制器300相连,用于存储与节目内容索引相关联的扩展内容,并根据接收控制器300发送的节目内容索引获得对应的扩展内容,以及将扩展内容发送至指定的移动终端500。 [0034] The cloud server 400 via the Internet 300 and the reception controller is connected to the extended program content storing content associated with an index, and obtains extended program content corresponding to the content according to the index of the reception controller 300 transmits, content transmission and extended to specify the mobile terminal 500. 其中,扩展内容可以是节目内容制作方在制作节目内容时所制作并存储在云端服务器400,扩展内容通过节目内容索引与电视节目内容相关联,具体地,通过节目内容索引可以将节目内容精确到某个具体场景或画面,然后根据这些具体场景或画面信息获取扩展内容,例如电影频道在晚间20:00播放某个电影,当20:20时,通过节目内容索引可以确定此时的场景是鸟巢、主角的初次相识等信息,扩展信息包括鸟巢的旅游景点介绍、附近酒店信息、主角初次相识所穿的衣服及佩戴的饰品信息等。 Wherein the extended content may be a program content producers produced and stored in the cloud server 400 when creating program content, extended content by associating program content indexing and television programs, in particular, through the program content index may be a program content to the nearest a specific scene or picture, and then get extended content based on these specific scenes or picture information, such as movie channels, play a movie in the evening at 20:00, 20:20 time as may be determined by the scene at this time of program content index is a nest , met for the first time the protagonist and other information, including the Bird's nest extended information of tourist attractions, nearby hotel information, first met protagonist worn clothing and accessories worn and other information.

[0035] 在本发明的一个实施例中,扩展内容可以包括多媒体信息、语言信息和文字信息中的一种或多种,更具体地,扩展内容可以包括与当前节目内容相关的网站、社交网络、聊天群体、歌曲、人物介绍、背景资料、服装、场景介绍、当前节目的前期节目中的一种或多种。 [0035] In one embodiment of the present invention, the extended content may include one or more multimedia information, language information, and text information, and more specifically, the extension may include content related to the current program content websites, social networks , chat groups, songs, characters introduced, background, clothing, scene description, one or more pre-program the current program.

[0036] 接收控制器300具有互联网通信功能,当接收控制端300获得电视机100当前播放的节目内容对应的节目内容索引之后将其发送至云端服务器400,云端服务器400根据节目内容索引可以在预先存储的扩展内容中查找与该节目内容索引相关的扩展内容,云端服务器400再发送给指定的移动终端500,其中扩展内容可以由云端服务器400根据节目内容索引在互联网上搜索获得,或者云端服务器400中已存储了制作方所制作的扩展内容,然后根据在这些扩展内容中查询。 [0036] The reception controller 300 has a communication function of the Internet, when the program content index control terminal 300 obtains the television receiver 100 is currently playing program corresponding to the content send it to the server cloud 400, cloud server 400 based on the program content may be pre-index extended content stored lookup extended content related to the program content index, cloud server 400 and then transmitted to the designated mobile terminal 500, wherein the extended content 400 may be based on program content index search obtained by the first server on the Internet, or the cloud server 400 has been extended stored content producers produced, then the query in these extended content.

[0037] 在本发明的一个实施例中,移动终端500与接收控制器300相关联。 Embodiment, the mobile terminal 500 and reception controller 300 associated [0037] In one embodiment of the present invention. 具体地,移动终端500中运行有应用程序,移动终端500通过应用程序向云端服务器400注册,并建立与接收控制器400之间的关联关系,其中移动终端500通过向云端服务器400注册使得云端服务器400可以发送扩展内容至指定的移动终端500。 Specifically, the operation 500, the mobile terminal has the application, the mobile terminal 500 through the cloud 400 to the application register server, and establishes a relationship between the reception controller 400, wherein the mobile terminal 500 through the register 400 so that the cloud server cloud server the mobile terminal 400 may transmit content to the specified extension 500. 例如,当移动终端500通过应用程序向云端服务器400注册时,可以指定接收控制器300使得移动终端500和接收控制器300相关联,也可以通过应用程序直接指定相关联的接收控制器300。 For example, when the mobile terminal 500 to the register 400 through the cloud server application can specify such reception controller 300 receives the mobile terminal 500 and associated controller 300, may be designated to receive an associated controller 300 through direct application.

[0038] 下面举一个具体的例子说明本发明实施例的针对电视节目的交互系统的工作过程。 [0038] Next, a concrete example of operation will be described for the interactive television program system according to an embodiment of the present invention. 通过具体示例的描述,本发明的方面和优点将变得更加明显。 Specific examples of the description, aspects and advantages of the present invention will become more apparent.

[0039] 例如,电视台可以根据热播电视剧制作相关的节目内容索引,如将某集某个场景及出现的演员可以作为节目内容索引,并将这些节目内容索引连同节目内容通过电视信号广播装置200进行广播,机顶盒(即接收控制器300)接收到所广播的电视信号及节目内容索引,机顶盒将电视信发送至电视机100供观众观看,当观众在电视机100旁观看该热播电视剧或者观众不在电视机100前但是很想了解该热播电视剧的播放进展以及其他的信息时,机顶盒可以获得当前播放的节目内容的节目内容索引,并与云端服务器400相互通信(通过互联网通信)将该节目内容索引发送至云端服务器400,观众可以通过随身携带的平板电脑或智能手机预先在云端服务器完成注册,当云端服务器400接收到节目内容索引时可以向所注册的平板电脑或智能手机发送扩展内容,其中扩展内容可 [0039] For example, television program content may be indexed by the hit show related production, as will be set a certain scene and actors appearing as an index of program content, program content and the index along with the program content through a television signal broadcaster 200 broadcast, the set top box (i.e., the reception controller 300) receives the television signal and broadcasting program contents index, set top boxes will be sent to the television signal for the television viewers 100, when the viewer watches hit television series or in front of the television audience 100 100 players before but I wanted to know the progress of the hit television series, and other information not in the set-top boxes available program content indexing program content currently playing, and communicate with each other with the cloud server 400 (via Internet communications) the program the content index is sent to the cloud server 400, the audience can carry a tablet or smartphone completed in advance registered in the cloud server, when the cloud server 400 receives the program content index can send extended content to registered tablet or smartphone, which can be extended content 包括演员的介绍,场景中涉及的旅游景点介绍,演员当时所穿着的服饰介绍等。 Including actors introduction scene involving tourist attractions, the actor was wearing clothing introductions.

[0040] 根据本发明实施例的针对电视节目的交互系统,当观众在电视机前观看电视节目内容,或者观众不在电视机前但是很想知道正在播放的节目内容时,接收控制器可以根据电视信号广播装置所广播的节目内容索引获得与电视机当前播放的节目内容相关的节目内容索引,云端服务器可以根据该节目内容索引向指定的移动终端发送扩展内容以便于移动终端实时播放及展示,一方面可以在不影响观众正常收看电视节目的同时让观众更加方便的了解到相关内容,极大地扩展了节目内容,给用户提供全新的观看体验,另一方面节目制作方可以将更多的与节目相关的内容存储在云端服务器,可以从广度和深度上为观众提 [0040] The system for interactive television program embodiment of the present invention, when the viewer watches a television program content in front of the TV, or a television, but not before the audience want to know the contents of the program being played, the controller may television receiver index signal broadcast program content means content broadcast program obtained index associated with the television program content being currently played, the cloud content server may send extended to the mobile terminal based on the designated program content index for real-time playback and display of the mobile terminal, a aspects can make without affecting normal viewers to watch TV programs at the same time the audience more easily understand the content, greatly expanding the program content, to provide users with new viewing experience, on the other hand can be more program makers and program related content stored in the cloud server, you can put the audience from the breadth and depth

供更加丰富的节目内容。 For richer program content.

[0041] 图2是根据本发明一个实施例的针对电视节目的交互方法的流程图。 [0041] FIG 2 is a flowchart of a method for the interactive television program according to one embodiment of the present invention. 如图2所示,根据本发明实施例的针对电视节目的交互方法包括下述步骤。 2, the method comprising the steps of the interactive television program for the embodiment of the present invention.

[0042] 步骤S101,广播电视信号及节目内容索引。 [0042] step S101, the broadcast television signal and program content index.

[0043] 其中,节目内容索引可以包括当前播放节目的名称、关键词、标题、字幕、节目内容简介中的一种或多种,节目内容索引与EPG (Electronic Program Guide,电子节目菜单)相比,还包括了播放场景及对应的时间等信息,例如将某个电影的每个场景进行划分,将每个场景的名称、关键词等信息作为节目内容索引,通过这些节目内容索引可以将节目内容精确到某个具体场景或画面,当获得当前播放节目内容时,可以根据节目内容索引获得与播放场景或画面密切相关的信息,例如电影频道在晚间20:00播放某个电影,当20:20时,通过节目内容索引可以确定此时的场景是鸟巢、主角的初次相识等信息。 [0043] where the program content index may include the name of the currently broadcast programs, keywords, titles, subtitles, program content the introduction of one or more of program content indexing and EPG (Electronic Program Guide, EPG) compared to further comprising a play scene and the corresponding time information, such as each scene of a movie to be divided, the name of each scene, keywords and other information as the program content indexing, index the contents of these programs can program content accurate to a specific scene or picture, upon obtaining the current broadcast program content, you can get closely related to the playback scene or picture information based on program content index, such as movie channels, play a movie in the evening at 20:00, when 20:20 , you can determine at this time the scene by program content index is the Bird's nest, the main character of the initial acquaintance and other information. 具体地,可以通过电视信号广播装置广播电视信号及节目内容索引,电视信号广播装置所广播的节目内容索引可以是根据节目内容同时制作并与电视信号一起通过电视信号广播装置进行广播。 In particular, television signals by a television broadcast signal and program content index broadcasting apparatus, broadcast television signal program content indexing means may be broadcast simultaneously produced in accordance with the program content broadcast through a television signal broadcaster with television signals.

[0044] 步骤S102,接收控制器接收电视信号及节目内容索引,并将电视信号发送至电视机。 [0044] Step S102, the controller receives the received television signal and program content index, and transmits a television signal to the television.

[0045] 具体地,接收控制器可以设置在电视机之中,接收控制器首先接收到电视信号广播装置所广播的电视信号和节目内容索引,然后将该电视信号发送至电视机以便于显示节目内容。 [0045] Specifically, the reception controller may be provided in the television set, the controller receiving the television signal and received first television signal broadcast program content indexing apparatus broadcast, a television signal is then sent to the TV so as to display the program content.

[0046] 步骤S103,接收控制器获得电视机当前播放的节目内容。 [0046] step S103, the controller obtains the received television program content currently playing.

[0047] 具体地,当电视机播放节目内容时接收控制器再实时地获取电视机当前播放的节目内容。 [0047] Specifically, when the controller receives the TV broadcast program content and then obtain the contents of the TV program currently playing in real time.

[0048] 步骤S104,接收控制器根据当前播放的节目内容获得当前的节目内容索引,并将节目内容索引发送至云端服务器。 [0048] step S104, the controller receives the current program content index obtained based on program content being currently played, and the program content is sent to the index server cloud.

[0049] 具体地,接收控制器根据该当前播放的节目内容在所接收到的节目内容索引中查找获得对应的节目内容索引并发送至云端服务器。 [0049] Specifically, the receiving controller looks to obtain the index corresponding to the program content and transmits the program to the server cloud content index according to the received program content currently played.

[0050] 步骤S105,云端服务器根据节目内容索引获得对应的扩展内容,并将扩展内容发送至指定的移动终端。 [0050] step S105, the server obtains the cloud extended program content corresponding to the content according to the index, and expanded content to the specified mobile terminal. 其中移动终端显示扩展内容。 Wherein the mobile terminal displays augmented content. [0051] 其中,扩展内容可以由云端服务器根据节目内容索引在互联网上搜索获得,或者云端服务器中已存储了制作方所制作的扩展内容。 [0051] wherein the extended program content according to the content obtained by the index search server on the Internet cloud, the cloud or the server has stored extended content producers produced.

[0052] 具体地,云端服务器通过互联网与接收控制器相连,当云端服务器接收到接收控制器发送的节目内容索引之后,云端服务器根据节目内容索引可以在预先存储的扩展内容中查找与该节目内容索引相关的扩展内容,云端服务器再发送给指定的移动终端。 [0052] In particular, the cloud server receives via the Internet connected to the controller, when the first server receives a program content received index sent by the controller, the server can find the content of the cloud with the extended program content according to the program pre-stored in the content index relevant content index extension, the cloud server and then sent to the given mobile terminal.

[0053] 在本发明的一个实施例中,扩展内容通过节目内容索引与电视节目内容相关联,具体地,通过节目内容索引可以将节目内容精确到某个具体场景或画面,然后根据这些具体场景或画面信息获取扩展内容,例如电影频道在晚间20:00播放某个电影,当20:20时,通过节目内容索引可以确定此时的场景是鸟巢、主角的初次相识等信息,扩展信息包括鸟巢的旅游景点介绍、附近酒店信息、主角初次相识所穿的衣服及佩戴的饰品信息等。 [0053] In one embodiment of the present invention, the extended content index associated with the program content by the television program, in particular, through the program content may be indexed to a particular programming content exactly scene or picture, then these particular scenes expand access to information or screen content, such as movie channels, play a movie at 20:00, 20:20 time as may be determined by the scene at this time of program content index is the Bird's nest, the main character of the initial acquaintance information, extended information including the Bird's nest tourist attractions, nearby hotel information, first met protagonist worn clothing and accessories worn and other information. 扩展内容可以包括多媒体信息、语言信息和文字信息中的一种或多种,更具体地,扩展内容可以包括与当前节目内容相关的网站、社交网络、聊天群体、歌曲、人物介绍、背景资料、服装、场景介绍、当前节目的前期节目中的一种或多种。 Extended content may include one or more multimedia information, language information and text information, and more specifically, the extension may include content related to the current program content sites, social networks, chat groups, songs, characters introduced, background information, clothing, scene description, one or more pre-program the current program.

[0054] 在本发明的一个实施例中,移动终端与接收控制器相关联。 Embodiment, a mobile terminal associated with the reception controller [0054] In one embodiment of the present invention. 具体地,移动终端中运行有应用程序,移动终端通过应用程序向云端服务器注册,并建立与接收控制器之间的关联关系,其中移动终端通过向云端服务器注册使得云端服务器可以发送扩展内容至指定的移动终端。 Specifically, the mobile terminal running the application, the mobile terminal registered with the application server through the cloud, and establishing the relationships between the controller and the receiver, wherein the mobile terminal to the server by registering the cloud so the cloud server may send the content to the specified extension a mobile terminal. 例如,当移动终端通过应用程序向云端服务器注册时,可以指定接收控制器使得移动终端和接收控制器相关联,也可以通过应用程序直接指定相关联的接收控制器。 For example, when the mobile terminal registered with the application server through the cloud, so that the controller can be designated to receive the mobile terminal and receiving the associated controller, the controller can be designated to receive directly associated application.

[0055] 根据本发明实施例的针对电视节目的交互方法,当观众在电视机前观看电视节目内容,或者观众不在电视机前但是很想知道正在播放的节目内容时,接收控制器可以根据电视信号广播装置所广播的节目内容索引获得与电视机当前播放的节目内容相关的节目内容索引,云端服务器可以根据该节目内容索引向指定的移动终端发送扩展内容以便于移动终端实时播放及展示,一方面可以在不影响观众正常收看电视节目的同时让观众更加方便的了解到相关内容,极大地扩展了节目内容,给用户提供全新的观看体验,另一方面节目制作方可以将更多的与节目相关的内容存储在云端服务器,可以从广度和深度上为观众提供更加丰富的节目内容。 [0055] The interactive television program for the method of the present embodiment of the invention, when the viewer watches a television program content in front of the TV, or a television, but not before the audience want to know the contents of the program being played, the controller may television receiver index signal broadcast program content means content broadcast program obtained index associated with the television program content being currently played, the cloud content server may send extended to the mobile terminal based on the designated program content index for real-time playback and display of the mobile terminal, a aspects can make without affecting normal viewers to watch TV programs at the same time the audience more easily understand the content, greatly expanding the program content, to provide users with new viewing experience, on the other hand can be more program makers and program related content stored in the cloud server can provide more rich content to viewers from the breadth and depth.

[0056] 应当理解,本发明的各部分可以用硬件、软件、固件或它们的组合来实现。 [0056] It should be understood that various portions of the present invention may be implemented in hardware, software, firmware or a combination thereof to achieve. 在上述实施方式中,多个步骤或方法可以用存储在存储器中且由合适的指令执行系统执行的软件或固件来实现。 In the above-described embodiment, a plurality of steps or methods may be implemented in software or firmware and executed by a suitable system executing instructions stored in a memory with. 例如,如果用硬件来实现,和在另一实施方式中一样,可用本领域公知的下列技术中的任一项或他们的组合来实现:具有用于对数据信号实现逻辑功能的逻辑门电路的离散逻辑电路,具有合适的组合逻辑门电路的专用集成电路,可编程门阵列(PGA),现场可编程门阵列(FPGA)等。 For example, if implemented in hardware, as in another embodiment, the present technique may be any one of the following well-known in the art, or their combination thereof: a logic gate circuit for implementing logic functions upon data signals discrete logic circuits having appropriate combinational logic gate circuit ASIC, a programmable gate array (PGA), a field programmable gate array (FPGA) and the like.

[0057] 在本说明书的描述中,参考术语“一个实施例”、“一些实施例”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或者特点包含于本发明的至少一个实施例或示例中。 [0057] In the description of the present specification, reference to the term "one embodiment," "some embodiments", "an example", "a specific example", or "some examples" means that a description of the exemplary embodiment or embodiments described a particular feature, structure, material, or characteristic is included in at least one embodiment of the present invention, embodiments or examples. 在本说明书中,对上述术语的示意性表述不一定指的是相同的实施例或示例。 In the present specification, a schematic representation of the above terms necessarily referring to the same embodiment or example. 而且,描述的具体特征、结构、材料或者特点可以在任何的一个或多个实施例或示例中以合适的方式结合。 Furthermore, the particular features, structures, materials, or characteristics described embodiments or examples may be at any one or more in a proper manner.

[0058] 尽管已经示出和描述了本发明的实施例,对于本领域的普通技术人员而言,可以理解在不脱离本发明的原理和精神的情况下可以对这些实施例进行多种变化、修改、替换和变型,本发明的范围由所附权利要求及其等同限定。 [0058] While there has been illustrated and described embodiments of the present invention, those of ordinary skill in the art, to be understood that various changes may be made to these embodiments without departing from the principles and spirit of the present invention, modifications, substitutions and modifications, the scope of the invention being indicated by the appended claims and their equivalents.

Claims (16)

1. 一种针对电视节目的交互系统,其特征在于,包括: 电视机,用于根据电视信号显示节目内容; 电视信号广播装置,用于广播所述电视信号和所述节目内容索引; 接收控制器,用于接收所述电视信号和所述节目内容索引,并将所述电视信号传送至所述电视机显示,以及根据所述电视机当前播放的节目内容获得当前的节目内容索引,将所述节目内容索引发送至云端服务器; 云端服务器,所述云端服务器通过互联网与所述接收控制器相连,用于存储与节目内容索引相关联的扩展内容,并根据所述接收控制器发送的节目内容索引获得对应的扩展内容,以及将所述扩展内容发送至指定的移动终端;以及移动终端,所述移动终端与所述云端服务器通过互联网相连,用于显示发送的所述扩展内各。 CLAIMS 1. A system for interactive television program, wherein, comprising: a television, a television signal display according to the program content; television signal broadcasting means for broadcasting the television program signal and the content index; reception control for receiving said television signal and said program content index, and the television signal to the television display, and access to the current program content index according to the content of the television program currently played, the said program content is sent to the index server cloud; cloud server, the server via the Internet cloud controller coupled to said receiver, for storing the contents of the extended program content associated with an index, and a program according to the received contents sent by the controller corresponding to the content index extension is obtained, and the expanded content to the specified mobile terminal; and a mobile terminal, the mobile terminal and the server connected through the Internet cloud, for displaying each of said extended transmission.
2.如权利要求I所述的系统,其特征在于,所述移动终端与所述接收控制器相关联。 The system of claim I as claimed in claim 2, wherein said movement controller associated with the receiving terminal.
3.如权利要求I所述的系统,其特征在于,所述移动终端中运行有应用程序,所述移动终端通过所述应用程序向所述云端服务器注册,并建立与所述接收控制器之间的关联关系。 3. The system of claim I, wherein the mobile terminal to run an application program, the mobile terminal registered with the application server through the cloud, and establishing the receiving controllers relationship between.
4.如权利要求I所述的系统,其特征在于,所述移动终端包括笔记本电脑、手机、个人数字助理和平板电脑。 4. The system of claim I, wherein, said mobile terminal including laptops, mobile phones, personal digital assistants and tablet.
5.如权利要求I所述的系统,其特征在于,所述接收控制器设置在所述电视机之中。 5. The system of claim I, wherein the reception controller is provided in the television set.
6.如权利要求I所述的系统,其特征在于,所述节目内容索引包括当前播放节目的名称、关键词、标题、字幕、节目内容简介中的一种或多种。 The system of claim I as claimed in claim 6, wherein said content index includes the program name of the current broadcasting program, keywords, title, subtitle, program content profile of one or more.
7.如权利要求I所述的系统,其特征在于,所述扩展内容包括多媒体信息、语言信息和文字信息中的一种或多种。 7. The system of claim I, wherein the extension includes one or more multimedia information, language information, and text information.
8.如权利要求7所述的系统,其特征在于,所述扩展内容包括与当前节目内容相关的网站、社交网络、聊天群体、歌曲、人物介绍、背景资料、服装、场景介绍、当前节目的前期节目中的一种或多种。 8. The system according to claim 7, wherein the extension comprises a content related to the current program content websites, social networks, chat groups, songs, character introduction, background, clothing, the scene description, the current program one or more pre-program.
9. 一种针对电视节目的交互方法,其特征在于,包括以下步骤: 广播电视信号及节目内容索引; 接收控制器接收所述电视信号及所述节目内容索引,并将所述电视信号发送至电视机; 所述接收控制器获得所述电视机当前播放的节目内容; 所述接收控制器根据所述当前播放的节目内容获得当前的所述节目内容索引,并将所述节目内容索引发送至云端服务器;以及所述云端服务器根据所述节目内容索引获得对应的扩展内容,并将所述扩展内容发送至指定的移动终端。 A method for the interactive television program, characterized by comprising the steps of: a broadcast television signal and program content index; receiving the television signal and the controller receives said program content index, and is transmitted to the television signal TV; the reception controller obtains the TV program currently played content; the reception controller obtains a current program content index according to the content of the program currently playing, and said program content is sent to the index cloud server; and the cloud server corresponding to the content index extension is obtained according to the program contents, and the expanded content to the specified mobile terminal.
10.如权利要求9所述的方法,其特征在于,所述移动终端与所述接收控制器相关联。 10. The method according to claim 9, wherein said movement controller associated with the receiving terminal.
11.如权利要求9所述的方法,其特征在于,所述移动终端中运行有应用程序,所述移动终端通过所述应用程序向所述云端服务器注册,并建立与所述接收控制器之间的关联关系。 11. The method according to claim 9, wherein said mobile terminal running the application, the mobile terminal registered with the application server through the cloud, and establishing the receiving controllers relationship between.
12.如权利要求9所述的方法,其特征在于,所述移动终端包括笔记本电脑、手机、个人数字助理和平板电脑。 12. The method according to claim 9, wherein, said mobile terminal including laptops, mobile phones, personal digital assistants and tablet.
13.如权利要求9所述的方法,其特征在于,所述接收控制器设置在所述电视机之中。 13. The method according to claim 9, characterized in that, the receiving controller is provided in the television set.
14.如权利要求9所述的方法,其特征在于,所述节目内容索引包括当前播放节目的名称、关键词、标题、字幕、节目内容简介中的一种或多种。 14. The method according to claim 9, wherein said programming content comprises one or more index name of the current broadcasting program, keywords, titles, subtitles, the introduction of the program content.
15.如权利要求9所述的方法,其特征在于,所述扩展内容包括多媒体信息、语言信息和文字信息中的一种或多种。 15. The method according to claim 9, wherein the extension includes one or more multimedia information, language information, and text information.
16.如权利要求15所述的方法,其特征在于,所述扩展内容包括与当前节目内容相关的网站、社交网络、聊天群体、歌曲、人物介绍、背景资料、服装、场景介绍、当前节目的前期节目中的一种或多种。 16. The method according to claim 15, characterized in that the extension includes a content related to the current program content sites, social networks, chat groups, songs, characters introduced, background, clothing, scene description, the current program one or more pre-program.
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