CN102789453A - Advertising information release method and device - Google Patents
Advertising information release method and device Download PDFInfo
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- CN102789453A CN102789453A CN2011101255023A CN201110125502A CN102789453A CN 102789453 A CN102789453 A CN 102789453A CN 2011101255023 A CN2011101255023 A CN 2011101255023A CN 201110125502 A CN201110125502 A CN 201110125502A CN 102789453 A CN102789453 A CN 102789453A
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Abstract
The invention discloses an advertising information release method and an advertising information release device. The method comprises the steps of acquiring text contents of a web page subjected to the release of the advertising information; determining each webpage text key word of the web page according to the acquired text context; acquiring meta-information of the web page; determining each meta-information key word of the web page according to the determined acquired meta-information; combining each webpage text key word and each meta-information key word into a match matching key word collection which is matched with the advertising information; respectively determining integrated matching degree between each advertising information and the matching key word collection; and releasing the advertising information of which the integrated matching degree meets the demand of a preset condition. With the adoption of the technical scheme, when the advertising information based on the webpage content in the prior art is released, the problems that the relevance between the advertising information and the webpage content is low, the release precision of the advertising information is low and network resources such as storage, calculation and bandwidth are wasted are solved.
Description
Technical field
The application relates to the internet information processing technology field, relates in particular to a kind of advertising message put-on method and device.
Background technology
Along with developing rapidly of Internet technology, the information on the webpage is more and more abundanter, and in order better to use the information on the webpage, the technology of network information can be effectively organized and utilized in the continuous pursuit of people, so advertising message input technology is arisen at the historic moment.Advertising message is thrown in the advertising message that is meant that input is fit in the webpage that the user opens, to attract user's click.
When displaying advertising messages; Can throw in based on web page contents, this input technology also can be called contextual advertisement information input technology, for example; The user is when browsing the webpage relevant with automobile; The advertising message that sale of automobile, car insurance, automobile journal etc. are relevant is rendered to this webpage, and perhaps the user renders to this webpage with advertising messages such as bank loan or personal loans when browsing the webpage that how to obtain bank loan; Browse so that the user clicks conveniently, fast, therefore advertisement putting company also obtains income.
In the prior art; Usually estimate the quality of the advertising message of input with correlativity; It has reflected the serviceability of advertising message to the user; The correlativity of advertising message refers to the anastomose property of searching key word/web page contents etc. and advertising message, if carry out the input of advertising message based on web page contents, then the correlativity of advertising message refers to the anastomose property of web page contents and advertising message.When carrying out the input of advertising message based on web page contents; Because the content with to particular webpage is that principle is thrown in; Has bigger correlativity between advertising message of therefore throwing in and the web page contents; So when user's browsing page, the possibility that the relevant information that advertisement is provided is become interested is just bigger, thereby can produce more click behavior or browse behavior to advertising message.
As shown in Figure 1, for carrying out the method flow diagram that advertising message is thrown in based on web page contents in the prior art, its concrete treatment scheme is following:
Step 11 is extracted the body matter of the webpage of advertising message to be put;
Existing advertising message put-on method mainly comes match advertisements information according to the Web page text keyword; When the body matter of webpage enriches very much; The Web page text keyword can reflect the subject content of webpage more accurately; Therefore the advertising message that matches and the correlativity of web page contents are just bigger, and the input precision of advertising message is higher.But, there are various webpages on the internet now, the body matter of some webpage is very abundant; News web page etc. for example, but the body matter of some webpage and few or do not have body matter, for example picture webpage, a video webpage etc.; The picture to the effect that or the video of these webpages; Introductory content of text is less, also can be called the short text webpage, and the short text webpage has occupied a very big proportion of webpage on the internet.When the webpage of advertising message to be put is the short text webpage; Because the body matter of webpage is considerably less; The Web page text keyword of then determining according to body matter just can't correctly reflect the subject content of webpage; Advertising message that matches so and the correlativity between the web page contents are just lower, and the input precision of advertising message is also lower.For example; Certain automobile information class webpage; The most content of webpage is the picture of automobile, only has " parameter configuration table " this body matter, should only have " golf " this content of text in " parameter configuration table "; Therefore " golf " just becomes the Web page text keyword of this webpage; But the advertising message that only matches according to " golf " this keyword not only comprises the relevant advertisements information of golf automobile, also comprises the relevant advertisements information of golf sports, and the advertising message that therefore matches and the correlativity of web page contents are relatively poor.In addition, if do not have body matter in the webpage, be image or video etc. all, the number of the Web page text keyword of determining so is 0, this moment is displaying advertising messages at random, so the correlativity between advertising message and the web page contents is very low.
Therefore prior art exists the correlativity between advertising message and the web page contents lower when carrying out the advertising message input based on web page contents, and the lower problem of input precision of advertising message causes waste of network resources such as storage, calculating, bandwidth.
Summary of the invention
The application embodiment provides a kind of advertising message put-on method and device; In order to solve exist in the prior art carrying out advertising message based on web page contents when throwing in; Correlativity between advertising message and the web page contents is lower; The lower problem of input precision of advertising message is to improve utilization rate of network resource.
The application embodiment technical scheme is following:
A kind of advertising message put-on method, the method comprising the steps of: the body matter that obtains the webpage of advertising message to be put; According to the body matter that gets access to, confirm each Web page text keyword of this webpage; Obtain the metamessage of this webpage; According to the metamessage that gets access to, confirm each metamessage keyword of this webpage; With each Web page text keyword of determining and each metamessage keyword, form the coupling keyword set that advertising message is mated; Confirm the comprehensive matching degree between each advertising message and the said coupling keyword set respectively; The comprehensive matching degree is satisfied pre-conditioned advertising message to be rendered in the said webpage.
A kind of advertising message delivery device comprises: the body matter acquiring unit is used to obtain the body matter of the webpage of advertising message to be put; The unit confirmed in the text keyword, is used for the body matter that gets access to according to the body matter acquiring unit, confirms each Web page text keyword of this webpage; The metamessage acquiring unit is used to obtain the metamessage of this webpage; The unit confirmed in the metamessage keyword, is used for the metamessage that gets access to according to the metamessage acquiring unit, confirms each metamessage keyword of this webpage; Keyword set component units, each Web page text keyword that is used for the text keyword is confirmed to determine the unit and metamessage keyword are confirmed each metamessage keyword of determining the unit, form the coupling keyword set that advertising message is mated; The comprehensive matching degree is confirmed the unit, is used for confirming respectively the comprehensive matching degree between each advertising message and the said coupling keyword set; Advertising message is thrown in the unit, is used for that the comprehensive matching degree is satisfied pre-conditioned advertising message and renders to said webpage.
In the application embodiment technical scheme, at first obtain the body matter of the webpage of advertising message to be put, according to the body matter that gets access to; Confirm each Web page text keyword of this webpage, obtain the metamessage of this webpage then, according to the metamessage that gets access to; Confirm each metamessage keyword of this webpage; The coupling keyword set that advertising message is mated formed in each the Web page text keyword that will determine again and each metamessage keyword, confirm the comprehensive matching degree between each advertising message and the said coupling keyword set respectively; The comprehensive matching degree is satisfied pre-conditioned advertising message to be rendered in the said webpage; Therefore the coupling keyword set among the application embodiment not only comprises the Web page text keyword, also comprises the metamessage keyword of determining according to the metamessage of webpage; Therefore the advertising message that matches according to the coupling keyword set just can better be reacted the subject content of webpage; Thereby improved the correlativity between advertising message and the web page contents effectively, improved the precision that advertising message is thrown in, and improved utilization rate of network resource.
Description of drawings
Fig. 1 is in the prior art, advertising message put-on method schematic flow sheet;
Fig. 2 is among the application embodiment one, advertising message put-on method schematic flow sheet;
Fig. 3 is among the application embodiment two, the concrete realization flow synoptic diagram of advertising message put-on method;
Fig. 4 is among the application embodiment three, advertising message delivery device structural representation.
Embodiment
At length set forth to the main realization principle of the application embodiment technical scheme, embodiment and to the beneficial effect that should be able to reach below in conjunction with each accompanying drawing.
Embodiment one
The application embodiment one provides a kind of advertising message put-on method, and is as shown in Figure 2, and its concrete processing procedure is following:
The application embodiment one proposes; Can from the web page server that stores web page contents, store behind the webpage of all advertising messages to be put of extracting in advance; Follow-uply in certain webpage, during displaying advertising messages, directly from the webpage of storage, extract this webpage and get final product when needs; Can also grasp in real time, promptly in certain webpage, during displaying advertising messages,, in web page server, grasp this webpage when needs according to URL (URL, the Uniform Resource Locator) address of this webpage.
Wherein, can but be not limited to adopt and remove the body matter that noise content method is extracted webpage, be specially:
At first extract the content of text of webpage; Owing to have noise contents such as navigation information, advertising message, copyright information, web page interlinkage in the content of text that extracts; Therefore need in the content of text that extracts, remove above-mentioned noise content, can obtain the body matter of webpage.
Wherein, can but be not limited to adopt following method to confirm each Web page text keyword, be specially:
Web page text keyword to different web pages carries out training study in advance, and each Web page text keyword is marked accordingly, and each Web page text keyword has been formed Web page text keyword model with corresponding score value; During the Web page text keyword of follow-up definite webpage, at first the body matter of this webpage is divided into each content keyword (can but be not limited to divide according to semanteme) through participle technique, then in each content keyword that marks off; Determine and stop speech (Stop Word), the keyword that promptly subject content of webpage is had little significance, wherein; Be provided with one in advance and stop the corresponding dictionary of speech, store preset each and stop speech, mark off each content keyword after; To each content keyword; Judge whether this content keyword is the stop speech of presetting that dictionary comprised, if confirm that then this content keyword is for stopping speech; If not; Confirm that then this content keyword is for stopping speech, to each content keyword except that stopping speech, respectively according to Web page text keyword model; Confirm the score value that this content keyword is corresponding; Select content keyword that score value is not less than certain threshold value then as the Web page text content keyword, perhaps each content keyword is sorted according to score value order from high to low, a defined amount content keyword is as the Web page text content keyword before selecting then.
Wherein, said metamessage can be HTML (HTML, Hyper Text Mark-up Language) metamessage; Also can be extend markup language (XML; Extensible Markup Language) metamessage, if the language that webpage uses is HTML, then the metamessage of webpage is a html element information; If the language that webpage uses is the XML language, then the metamessage of webpage is the XML metamessage.
Wherein the metamessage of webpage is used to describe page data; Usually used by browser, search engine or the page (WEB) server; Be used to provide the sightless information of user; The metamessage that is to say webpage is hidden to the user, and the user can not obtain the metamessage of webpage from the page of opening, and metamessage has valuable help to the subject content of expressing webpage.
Metamessage is mainly reflected in the META label; The META label is a complementary label in html language or XML linguistic labels head (HEAD) district; It is positioned between < HEAD>mark and < title (TITLE)>mark of html document or XML document head; The META label is commonly used to perhaps define the cookie on the user browser into search engine definition page theme, can also be used to differentiate the author, set page formatting, marked content summary and key word; Can also be provided with the page, it can be refreshed according to the time interval of definition.Mainly comprise metamessage keyword (Meta Keyword) and first descriptor (Meta Description) in the META label; Wherein the metamessage keyword is mainly search engine the metamessage lists of keywords is provided; Use comma between each metamessage keyword, " separate, be generally:
Meta name=" Keywords " Content=" and keyword 1, keyword 2, keyword 3, keyword 4 ... " >
Unit's descriptor mainly is used for telling the main contents of the search engine page, is generally:
< Meta name=" Description " Content=" summary of webpage " >
Among the application embodiment one; Can all come displaying advertising messages to all webpages according to the advertising message put-on method that the application embodiment one proposes; That is to say, after step 22 is determined each Web page text keyword of webpage, even the body matter of webpage is more; Also execution in step 23; Obtain the metamessage of webpage, follow-up coupling keyword set according to Web page text keyword and metamessage keyword composition is mated advertising message, thereby has improved the matching precision that advertising message is mated.
In addition; Can also only come displaying advertising messages according to the advertising message put-on method that the application embodiment one proposes, that is to say, after step 22 is determined each Web page text keyword of webpage to the less webpage of body matter; And before obtaining the metamessage of this webpage; Whether the number of characters of judging earlier the body matter that gets access to greater than the first preset defined threshold, if judged result is for being to confirm that then the body matter of webpage is more; Can directly adopt method of the prior art to come match advertisements information, promptly only advertising message mated according to the Web page text keyword; If judged result confirms then that for not the body matter of webpage is less, if only advertising message is mated this moment according to the Web page text keyword; Can make that then the advertising message and the correlativity between the web page contents that match are lower; And the input precision of advertising message is lower, therefore, in judged result for not the time; Execution in step 23; Obtain the metamessage of webpage, the follow-up coupling keyword set of forming according to Web page text keyword and metamessage keyword is mated advertising message, thereby has improved the advertising message that matches and the matching precision of correlativity between the web page contents and advertising message.Therefore; In this embodiment, only when the number of characters of the body matter of webpage is not more than the first preset defined threshold, just carry out the step of the metamessage that obtains webpage; If the number of characters of body matter is greater than the first preset defined threshold; Then directly come match advertisements information, thereby avoided at body matter more for a long time, still carry out steps such as the metamessage obtain webpage and follow-up definite metamessage keyword according to the Web page text keyword; Therefore can save the processing resource that advertising message is mated effectively, improve treatment effeciency.
After from the html document of the page or XML document, extracting the META label, can but be not limited to confirm the metamessage keyword through following three kinds of modes, be specially:
First kind of mode from the information that the META label comprises, extracts each metamessage keyword, and each metamessage keyword of this webpage confirmed as in each metamessage keyword that will extract then;
The second way; From the information that the META label comprises, extract first descriptor of this page, first descriptor that will extract then is divided into each metamessage keyword; In each the metamessage keyword that marks off; Determine the stop speech, will confirm as each metamessage keyword of this webpage except that each the metamessage keyword stopping speech;
The third mode with each the metamessage keyword that extracts in first kind of mode, and each metamessage keyword except that stopping speech in the second way, is confirmed as each metamessage keyword of this webpage.
Prior art only comprises each Web page text keyword in the coupling keyword set of match advertisements information when carrying out the input of advertising message based on web page contents, therefore when the Web page text keyword can not accurately reflect the subject content of webpage; The advertising message that matches and the correlativity of web page contents are just lower; And among the application embodiment one, not only comprise the Web page text keyword in the coupling keyword set of match advertisements information, also comprise the metamessage keyword; Because the metamessage keyword is to confirm according to the metamessage of webpage; And the metamessage of webpage has valuable help to the subject content of expressing webpage, therefore carries out the coupling of advertising message according to Web page text keyword and metamessage keyword, goes in the conjecture of subject content that metamessage with webpage is increased to webpage with regard to being equivalent to; Enriched the coupling keyword set; Keyword in the coupling keyword set can be good at reflecting the subject content of webpage, and the advertising message that therefore matches just can better be reacted web page contents, has improved the correlativity between advertising message and the web page contents; Thereby improved the precision that advertising message is thrown in, also improved utilization rate of network resource.
For example; Certain automobile information class webpage; The most content of webpage is the picture of automobile, only has " parameter configuration table " this body matter, should only have " golf " this content of text in " parameter configuration table "; Therefore " golf " just becomes the Web page text keyword of this webpage, and the html element information of this webpage is following:
Meta http-equiv=" keywords " content=" and golf, golf, gti, golf gti, automobile, car, sedan-chair runs "/
< meta http-equiv=" description " content=" golf GTI blog " />
Can determine " automobile " this metamessage keyword according to above-mentioned html element information; Mate keyword set so and just comprise " golf " and " automobile " these two keywords at least; Therefore the advertising message that matches just only comprises the relevant advertisements information of golf automobile; And can not comprise the relevant advertisements information of golf sports, so the correlativity of advertising message and web page contents is higher.
Wherein, can but be not limited to confirm advertising message and the comprehensive matching degree of coupling between the keyword set through following method, be specially:
To each advertising message; Carry out following operation respectively: each keyword that at first will mate in the keyword set matees with each advertising message respectively; Obtain the matching degree of each advertising message and each keyword; Be provided with corresponding coupling weighted value respectively to each keyword in advance, after the matching degree that obtains each advertising message and each keyword, obtain the coupling weighted value of each keyword in the coupling keyword set; Basis and the matching degree of each keyword and the coupling weighted value of each keyword are confirmed the comprehensive matching degree between this advertising message and the coupling keyword set then.For example; Comprise keyword 1, keyword 2 and keyword 3 in the coupling keyword set, the matching degree of advertising message A and keyword 1 is VA1, and the matching degree of advertising message A and keyword 2 is VA2; The matching degree of advertising message A and keyword 3 is VA3; The coupling weighted value that is provided with keyword 1 in advance is that the coupling weighted value of W1, keyword 2 is W2, and the coupling weighted value of keyword 3 is W3, and advertising message A with the comprehensive matching degree of coupling keyword set is so:
VA1×W1+VA2×W2+VA3×W3
Can know by above-mentioned processing procedure, in the application embodiment technical scheme, at first obtain the body matter of the webpage of advertising message to be put; According to the body matter that gets access to, confirm each Web page text keyword of this webpage, obtain the metamessage of this webpage then; According to the metamessage that gets access to, confirm each metamessage keyword of this webpage, each the Web page text keyword that will determine again and each metamessage keyword; The coupling keyword set that composition matees advertising message; Confirm the comprehensive matching degree between each advertising message and the said coupling keyword set respectively, the comprehensive matching degree is satisfied pre-conditioned advertising message render in the said webpage, therefore; Coupling keyword set among the application embodiment not only comprises the Web page text keyword; Also comprise the metamessage keyword of determining according to the metamessage of webpage, the advertising message that therefore matches according to the coupling keyword set just can better be reacted the subject content of webpage, thereby has improved the correlativity between advertising message and the web page contents effectively; Improve the precision that advertising message is thrown in, and improved utilization rate of network resource.
Embodiment two
As shown in Figure 3, in the application embodiment two, the concrete realization flow figure of advertising message put-on method, its concrete treatment scheme is following:
Step 31 to the webpage of advertising message to be put, according to the URL address of this webpage, grasps this webpage from web page server;
Step 32 extracts the body matter of this webpage from the webpage that grasps;
Step 33 according to the body matter that extracts, is confirmed each Web page text keyword of this webpage;
Whether step 34, the number of characters of judging the body matter extract greater than preset defined threshold, if judged result then goes to step 35 for not, if judged result is for being then to go to step 38;
Step 35 is extracted the metamessage of this webpage, if the employed language of this webpage is a html language, the metamessage that then gets access to is a html element information, if the employed language of this webpage is the XML language, the metamessage that then gets access to is the XML metamessage;
Step 36 according to the metamessage that extracts, is confirmed each metamessage keyword of this webpage;
Step 37 with each Web page text keyword and each metamessage keyword, is formed the coupling keyword set that advertising message is mated;
Step 38, the coupling keyword set of mating by the paired advertising message of each Web page text keyword sets;
Step 39 to each advertising message, is confirmed the matching degree of each keyword in this advertising message and the said coupling keyword set respectively;
Step 310 obtains the coupling weighted value of each keyword in the said coupling keyword set;
Step 311, to each advertising message, according to the matching degree of each keyword and the coupling weighted value of each keyword, confirm the comprehensive matching degree between this advertising message and the said coupling keyword set.
Step 312 is sorted according to the comprehensive matching degree each advertising message by high order on earth;
Step 313, a defined amount advertising message is rendered in this webpage before selecting.
Embodiment three
Accordingly; The application embodiment three also provides a kind of advertising message delivery device; Its structure is as shown in Figure 4; Comprise that body matter acquiring unit 41, text keyword confirm that unit 42, metamessage acquiring unit 43, metamessage keyword confirm that unit 44, keyword set component units 45, comprehensive matching degree confirm that unit 46 and advertising message throw in unit 47, wherein:
Body matter acquiring unit 41 is used to obtain the body matter of the webpage of advertising message to be put;
Keyword set component units 45, each Web page text keyword that is used for the text keyword is confirmed to determine unit 42 and metamessage keyword are confirmed each metamessage keyword of determining unit 44, form the coupling keyword set that advertising message is mated;
The comprehensive matching degree is confirmed unit 46, is used for confirming respectively the comprehensive matching degree between each advertising message and the said coupling keyword set;
Advertising message is thrown in unit 47, is used for that the comprehensive matching degree is satisfied pre-conditioned advertising message and renders to said webpage.
Preferably; Said advertising message delivery device also comprises the character quantity judging unit; Be used for before metamessage acquiring unit 43 obtains the metamessage of this webpage, whether the number of characters of judging the body matter that body matter acquiring unit 41 gets access to is greater than preset defined threshold;
Said metamessage acquiring unit 43 for not the time, obtains the metamessage of this webpage in the judged result of said character quantity judging unit.
Preferably, the metamessage keyword confirms that unit 44 comprises that specifically first descriptor extracts subelement, keyword and divide subelement, stop speech and confirm that subelement and metamessage keyword confirm subelement, wherein:
Unit's descriptor is extracted subelement, is used for the metamessage that gets access to from metamessage acquiring unit 43, extracts first descriptor of this page;
Subelement divided in keyword, is used for first descriptor that first descriptor extraction subelement extracts is divided into each metamessage keyword;
Stop speech and confirm subelement, be used for dividing each metamessage keyword that subelement marks off, determine the stop speech at keyword;
Subelement confirmed in the metamessage keyword, is used for dividing each metamessage keyword that subelement marks off at keyword, will remove each the metamessage keyword the stop speech that the stop speech confirms that subelement determines, and confirms as each metamessage keyword of this webpage.
Preferably, the comprehensive matching degree confirms that unit 46 comprises that specifically matching degree is confirmed subelement, the coupling weighted value obtains subelement and the comprehensive matching degree is confirmed subelement, wherein:
Matching degree is confirmed subelement, is used for to each advertising message, confirms the matching degree of each keyword in this advertising message and the said coupling keyword set respectively;
The coupling weighted value obtains subelement, is used for obtaining the coupling weighted value of said each keyword of coupling keyword set;
The comprehensive matching degree is confirmed subelement, is used for respectively mating weighted value according to what matching degree confirmed that each matching degree that subelement is determined and coupling weighted value obtain that subelement obtains, confirms the comprehensive matching degree between this advertising message and the said coupling keyword set.
The embodiment that it will be understood by those skilled in the art that the application can be provided as method, device (equipment) or computer program.Therefore, the application can adopt the form of the embodiment of complete hardware embodiment, complete software implementation example or combination software and hardware aspect.And the application can be employed in the form that one or more computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) that wherein include computer usable program code go up the computer program of implementing.
The application is that reference is described according to the process flow diagram and/or the block scheme of method, device (equipment) and the computer program of the application embodiment.Should understand can be by the flow process in each flow process in computer program instructions realization flow figure and/or the block scheme and/or square frame and process flow diagram and/or the block scheme and/or the combination of square frame.Can provide these computer program instructions to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, make the instruction of carrying out through the processor of computing machine or other programmable data processing device produce to be used for the device of the function that is implemented in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame appointments.
These computer program instructions also can be stored in ability vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work; Make the instruction that is stored in this computer-readable memory produce the manufacture that comprises command device, this command device is implemented in the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.
These computer program instructions also can be loaded on computing machine or other programmable data processing device; Make on computing machine or other programmable devices and to carry out the sequence of operations step producing computer implemented processing, thereby the instruction of on computing machine or other programmable devices, carrying out is provided for being implemented in the step of the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.
Although described the application's preferred embodiment, in a single day those skilled in the art get the basic inventive concept could of cicada, then can make other change and modification to these embodiment.So accompanying claims is intended to be interpreted as all changes and the modification that comprises preferred embodiment and fall into the application's scope.Obviously, those skilled in the art can carry out various changes and modification and the spirit and the scope that do not break away from the application to the application.Like this, belong within the scope of the application's claim and equivalent technologies thereof if these of the application are revised with modification, then the application also is intended to comprise these changes and modification interior.
Claims (10)
1. an advertising message put-on method is characterized in that, comprising:
Obtain the body matter of the webpage of advertising message to be put;
According to the body matter that gets access to, confirm each Web page text keyword of this webpage;
Obtain the metamessage of this webpage;
According to the metamessage that gets access to, confirm each metamessage keyword of this webpage;
With each Web page text keyword of determining and each metamessage keyword, form the coupling keyword set that advertising message is mated;
Confirm the comprehensive matching degree between each advertising message and the said coupling keyword set respectively;
The comprehensive matching degree is satisfied pre-conditioned advertising message to be rendered in the said webpage.
2. advertising message put-on method as claimed in claim 1 is characterized in that, said metamessage is the HTML html element information or the expandable mark language XML metamessage of webpage.
3. advertising message put-on method as claimed in claim 1 is characterized in that, obtains before the metamessage of this webpage, also comprises:
Whether the number of characters of judging the body matter that gets access to is greater than the first preset defined threshold; And
For not the time, carry out the step of the metamessage that obtains this webpage in judged result.
4. advertising message put-on method as claimed in claim 1 is characterized in that, according to the metamessage that gets access to, confirms each metamessage keyword of this webpage, specifically comprises:
From the metamessage that gets access to, extract first descriptor of this page;
The first descriptor that extracts is divided into each metamessage keyword;
In each the metamessage keyword that marks off, determine the stop speech;
To confirm as each metamessage keyword of this webpage except that each the metamessage keyword stopping speech.
5. information providing method as claimed in claim 1 is characterized in that, confirms the comprehensive matching degree between each advertising message and the said coupling keyword set respectively, specifically comprises:
To each advertising message, carry out respectively:
Confirm the matching degree of each keyword in this advertising message and the said coupling keyword set respectively;
Obtain the coupling weighted value of each keyword in the said coupling keyword set;
According to the matching degree of each keyword and the coupling weighted value of each keyword, confirm the comprehensive matching degree between this advertising message and the said coupling keyword set.
6. information providing method as claimed in claim 1 is characterized in that, saidly pre-conditionedly is:
The comprehensive matching degree is not less than second defined threshold; Or
Preceding defined amount comprehensive matching degree after sorting by high order on earth according to the comprehensive matching degree.
7. an advertising message delivery device is characterized in that, comprising:
The body matter acquiring unit is used to obtain the body matter of the webpage of advertising message to be put;
The unit confirmed in the text keyword, is used for the body matter that gets access to according to the body matter acquiring unit, confirms each Web page text keyword of this webpage;
The metamessage acquiring unit is used to obtain the metamessage of this webpage;
The unit confirmed in the metamessage keyword, is used for the metamessage that gets access to according to the metamessage acquiring unit, confirms each metamessage keyword of this webpage;
Keyword set component units, each Web page text keyword that is used for the text keyword is confirmed to determine the unit and metamessage keyword are confirmed each metamessage keyword of determining the unit, form the coupling keyword set that advertising message is mated;
The comprehensive matching degree is confirmed the unit, is used for confirming respectively the comprehensive matching degree between each advertising message and the said coupling keyword set;
Advertising message is thrown in the unit, is used for that the comprehensive matching degree is satisfied pre-conditioned advertising message and renders to said webpage.
8. advertising message delivery device as claimed in claim 7 is characterized in that, also comprises:
The character quantity judging unit was used for before the metamessage acquiring unit obtains the metamessage of this webpage, and whether the number of characters of judging the body matter that the body matter acquiring unit gets access to is greater than preset defined threshold;
Said metamessage acquiring unit for not the time, obtains the metamessage of this webpage in the judged result of said character quantity judging unit.
9. advertising message delivery device as claimed in claim 7 is characterized in that, the metamessage keyword confirms that the unit specifically comprises:
Unit's descriptor is extracted subelement, is used for the metamessage that gets access to from the metamessage acquiring unit, extracts first descriptor of this page;
Subelement divided in keyword, is used for first descriptor that first descriptor extraction subelement extracts is divided into each metamessage keyword;
Stop speech and confirm subelement, be used for dividing each metamessage keyword that subelement marks off, determine the stop speech at keyword;
Subelement confirmed in the metamessage keyword, is used for dividing each metamessage keyword that subelement marks off at keyword, will remove each the metamessage keyword the stop speech that the stop speech confirms that subelement determines, and confirms as each metamessage keyword of this webpage.
10. advertising message delivery device as claimed in claim 7 is characterized in that, the comprehensive matching degree confirms that the unit specifically comprises:
Matching degree is confirmed subelement, is used for to each advertising message, confirms the matching degree of each keyword in this advertising message and the said coupling keyword set respectively;
The coupling weighted value obtains subelement, is used for obtaining the coupling weighted value of said each keyword of coupling keyword set;
The comprehensive matching degree is confirmed subelement, is used for respectively mating weighted value according to what matching degree confirmed that each matching degree that subelement is determined and coupling weighted value obtain that subelement obtains, confirms the comprehensive matching degree between this advertising message and the said coupling keyword set.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110125502.3A CN102789453B (en) | 2011-05-16 | 2011-05-16 | Advertising message put-on method and device |
| HK12113355.8A HK1172698A1 (en) | 2011-05-16 | 2012-12-25 | Advertisement information putting in method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110125502.3A CN102789453B (en) | 2011-05-16 | 2011-05-16 | Advertising message put-on method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102789453A true CN102789453A (en) | 2012-11-21 |
| CN102789453B CN102789453B (en) | 2015-12-02 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103020209A (en) * | 2012-12-07 | 2013-04-03 | 刘莎 | Method and device for releasing advertising information |
| CN103064947A (en) * | 2012-12-27 | 2013-04-24 | 深圳先进技术研究院 | Object-oriented web page advertisement insertion method and system |
| CN103970800A (en) * | 2013-02-05 | 2014-08-06 | 腾讯科技（深圳）有限公司 | Method and system for extracting and processing webpage related keywords |
| CN104063394A (en) * | 2013-03-21 | 2014-09-24 | 北京百度网讯科技有限公司 | Method and device for determining target page as well as equipment |
| CN104699696A (en) * | 2013-12-05 | 2015-06-10 | 深圳市腾讯计算机系统有限公司 | File recommendation method and device |
| CN104765758A (en) * | 2014-01-02 | 2015-07-08 | 雅虎公司 | Systems and Methods for Search Results Targeting |
| CN105279191A (en) * | 2014-07-22 | 2016-01-27 | 吴晨 | Potential user mining method based on network data analysis |
| CN106227796A (en) * | 2016-07-20 | 2016-12-14 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device building keyed advertising |
| CN106355446A (en) * | 2016-08-31 | 2017-01-25 | 镇江乐游网络科技有限公司 | Online and mobile game advertising recommending system |
| CN107944927A (en) * | 2017-12-11 | 2018-04-20 | 加和（北京）信息科技有限公司 | A kind of method and device for selecting ad traffic |
| CN109118275A (en) * | 2018-07-26 | 2019-01-01 | 王振 | A kind of accurate distribution method of advertisement position and system |
| CN109727052A (en) * | 2017-10-31 | 2019-05-07 | 北京国双科技有限公司 | Keyword determines method and device |
| WO2019114333A1 (en) * | 2017-12-12 | 2019-06-20 | 优视科技有限公司 | Advertisement delivery method and platform |
| CN110111161A (en) * | 2019-05-17 | 2019-08-09 | 成都易商商盟数据服务有限公司 | A kind of accurate put-on method of web advertisement based on big data |
| CN110489643A (en) * | 2019-08-07 | 2019-11-22 | 精硕科技（北京）股份有限公司 | A kind of orientation launches the method, apparatus and computer storage medium of content |
| CN111429188A (en) * | 2020-04-09 | 2020-07-17 | 湘潭大学 | Webpage advertisement putting method |
| CN111784421A (en) * | 2020-09-04 | 2020-10-16 | 腾讯科技（深圳）有限公司 | Method and device for displaying media information, storage medium and electronic equipment |
| CN111915337A (en) * | 2019-05-07 | 2020-11-10 | 百度在线网络技术（北京）有限公司 | Information delivery method, device, equipment and medium |
| CN112200614A (en) * | 2020-10-16 | 2021-01-08 | 广州华多网络科技有限公司 | Advertisement text implanting and displaying method and corresponding device, equipment and medium |
| CN113239275A (en) * | 2021-05-28 | 2021-08-10 | 北京百度网讯科技有限公司 | Information pushing method and device, electronic equipment and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103020209A (en) * | 2012-12-07 | 2013-04-03 | 刘莎 | Method and device for releasing advertising information |
| CN103064947A (en) * | 2012-12-27 | 2013-04-24 | 深圳先进技术研究院 | Object-oriented web page advertisement insertion method and system |
| CN103970800A (en) * | 2013-02-05 | 2014-08-06 | 腾讯科技（深圳）有限公司 | Method and system for extracting and processing webpage related keywords |
| CN104063394B (en) * | 2013-03-21 | 2020-05-08 | 北京百度网讯科技有限公司 | Method, device and equipment for determining target webpage |
| CN104063394A (en) * | 2013-03-21 | 2014-09-24 | 北京百度网讯科技有限公司 | Method and device for determining target page as well as equipment |
| CN104699696A (en) * | 2013-12-05 | 2015-06-10 | 深圳市腾讯计算机系统有限公司 | File recommendation method and device |
| CN104699696B (en) * | 2013-12-05 | 2018-12-28 | 深圳市腾讯计算机系统有限公司 | File recommendation method and device |
| CN104765758B (en) * | 2014-01-02 | 2018-08-03 | 埃克斯凯利博Ip有限责任公司 | System and method for search result orientation |
| CN104765758A (en) * | 2014-01-02 | 2015-07-08 | 雅虎公司 | Systems and Methods for Search Results Targeting |
| CN105279191A (en) * | 2014-07-22 | 2016-01-27 | 吴晨 | Potential user mining method based on network data analysis |
| CN105279191B (en) * | 2014-07-22 | 2019-11-19 | 吴晨 | Potential user's method for digging based on network data analysis |
| CN106227796A (en) * | 2016-07-20 | 2016-12-14 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device building keyed advertising |
| CN106355446A (en) * | 2016-08-31 | 2017-01-25 | 镇江乐游网络科技有限公司 | Online and mobile game advertising recommending system |
| CN106355446B (en) * | 2016-08-31 | 2019-11-05 | 镇江乐游网络科技有限公司 | A kind of advertisement recommender system of network and mobile phone games |
| CN109727052A (en) * | 2017-10-31 | 2019-05-07 | 北京国双科技有限公司 | Keyword determines method and device |
| CN107944927A (en) * | 2017-12-11 | 2018-04-20 | 加和（北京）信息科技有限公司 | A kind of method and device for selecting ad traffic |
| WO2019114333A1 (en) * | 2017-12-12 | 2019-06-20 | 优视科技有限公司 | Advertisement delivery method and platform |
| CN109919641A (en) * | 2017-12-12 | 2019-06-21 | 优视科技有限公司 | A kind of advertisement placement method and platform |
| CN109919641B (en) * | 2017-12-12 | 2021-04-23 | 阿里巴巴（中国）有限公司 | Advertisement putting method and platform |
| CN109118275A (en) * | 2018-07-26 | 2019-01-01 | 王振 | A kind of accurate distribution method of advertisement position and system |
| CN111915337A (en) * | 2019-05-07 | 2020-11-10 | 百度在线网络技术（北京）有限公司 | Information delivery method, device, equipment and medium |
| CN111915337B (en) * | 2019-05-07 | 2023-09-05 | 百度在线网络技术（北京）有限公司 | Information delivery method, device, equipment and medium |
| CN110111161A (en) * | 2019-05-17 | 2019-08-09 | 成都易商商盟数据服务有限公司 | A kind of accurate put-on method of web advertisement based on big data |
| CN110489643A (en) * | 2019-08-07 | 2019-11-22 | 精硕科技（北京）股份有限公司 | A kind of orientation launches the method, apparatus and computer storage medium of content |
| CN111429188A (en) * | 2020-04-09 | 2020-07-17 | 湘潭大学 | Webpage advertisement putting method |
| CN111784421A (en) * | 2020-09-04 | 2020-10-16 | 腾讯科技（深圳）有限公司 | Method and device for displaying media information, storage medium and electronic equipment |
| CN112200614A (en) * | 2020-10-16 | 2021-01-08 | 广州华多网络科技有限公司 | Advertisement text implanting and displaying method and corresponding device, equipment and medium |
| CN113239275A (en) * | 2021-05-28 | 2021-08-10 | 北京百度网讯科技有限公司 | Information pushing method and device, electronic equipment and storage medium |
| CN113239275B (en) * | 2021-05-28 | 2023-06-30 | 北京百度网讯科技有限公司 | Information pushing method, device, electronic equipment and storage medium |
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| HK1172698A1 (en) | 2013-04-26 |
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