CN102737044B - Method and device for releasing webpage information - Google Patents

Method and device for releasing webpage information Download PDF

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Publication number
CN102737044B
CN102737044B CN201110088583.4A CN201110088583A CN102737044B CN 102737044 B CN102737044 B CN 102737044B CN 201110088583 A CN201110088583 A CN 201110088583A CN 102737044 B CN102737044 B CN 102737044B
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information
attribute
information attribute
navigation
client
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CN102737044A (en
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孔柏汉
王希
朱烈兰
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Priority to CN201110088583.4A priority Critical patent/CN102737044B/en
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Priority to HK12111692.4A priority patent/HK1171095A1/en
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Abstract

The invention discloses a method and a device for releasing webpage information. The main technical scheme comprises the following steps of: determining the information attribute submitted by a client side according to the information navigation displayed on the webpage; based on the determined information attribute, providing the webpage information corresponding to the determined information attribute to the client side, wherein the information navigation displayed on the webpage comprises a first information navigation, the first information navigation comprises the information attributes in one-to-one correspondence with multiple groups of nodes in a set membership, and the information attribute corresponding to each node is determined according to the operation behavior of each client side visiting the webpage. By the technical scheme, efficiency of providing the user-needed webpage information to the client side by a website server is improved.

Description

A kind of method and device throwing in info web
Technical field
The present invention relates to networking technology area, particularly relate to a kind of method and the device of throwing in info web.
Background technology
Along with the arrival in electronic information epoch, internet plays more and more important effect in the life of people, people can obtain various information fast, in real time by internet, internet, applications provides a great convenience to the life of people, work, thus becomes a kind of technology that application is very universal at present.
At present, the mode of the information required for user is obtained by internet, as shown in Figure 1, mainly comprises the steps:
Step 101, user are by client logs information site.
The information attribute that step 102, user are corresponding according to information to be obtained, from the information navigation that institute's log-on message Website server provides, selects an information attribute to submit to Website server by client.
The information attribute that step 103, Website server are submitted to according to client, according to the information navigation tree built in advance, information attribute corresponding to the child node of this information attribute corresponding node is showed user by information navigation, and the information displaying corresponding to information attribute user selected is to user.
Step 104, user judge whether selected information attribute comprises all information attributes corresponding to information to be obtained, if so, then perform step 105, if not, then return step 102 and continue to select.
Step 105, from the information of current display, obtain required information.
So far, user obtained by internet required for the flow process of information terminate.
By the corresponding flow process of Fig. 1, the information attribute that Website server can be submitted to according to the instruction of information navigation according to user, selects the information corresponding with this attribute to be supplied to user.As shown in Figure 2, be a schematic diagram that Website server is set for the information navigation of furniture information architecture.In the information navigation tree shown in Fig. 2, information attribute is the node of " furniture " is the father node that information attribute is respectively the node of " desk " and " chair "; The node that information attribute is " desk " is the father node that information attribute is respectively the node of " square table " and " round table "; The node that information attribute is " chair " is the father node that information attribute is respectively the node of " chair with backrest " and " stool "; The node that information attribute is " chair with backrest " is the father node that information attribute is respectively the node of " European style " and " America style "; The node that information attribute is " European style " is the father node that information attribute is respectively the node of " metal " and " wooden ".
Information navigation tree shown in Fig. 2 is normally by the maintenance of information personnel of network side according to Website construction construction of strategy, information attribute corresponding to each node is set, namely by information attribute corresponding to each peer distribution that web page server is during this information navigation is set by maintenance of information personnel placement information navigation.Such as, the construction strategy of a certain website comprises the popularity of the information improving corresponding set information attribute, then according to this construction strategy, the upper layer node that information navigation is set can be distributed to this set information attribute, like this, this set information attribute will preferentially show, and the information attribute that user preferentially shows according to this is selected.
In actual applications, information navigation tree is finally user's obtaining information and provide navigation Service.According to the construction strategy that current information navigation is set, Website server according to this information navigation tree to user provide user need obtain information time, the client of user may be needed repeatedly to select just can get the information of self actual needs.Suppose that user wishes the relevant information of the metal chair with backrest obtaining European style, attribute corresponding to this information comprises furniture, chair, chair with backrest, European style, metal five attributes, information navigation tree according to Fig. 2, Website server is set according to this information navigation, first by client to user provide information attribute be " furniture " options for user select, after user selects information attribute to be the option of " furniture ", Website server provides this information attribute to be that the information attribute " desk " of the child node of the node of " furniture " and " chair " two options for user are selected further by client to user, by that analogy, until user have selected " metal " option from " metal " and " wooden " two options that Website server provides submit to Website server, the relevant information of the metal chair with backrest of European style can be supplied to user according to the above-mentioned selection of user by Website server.
Visible, according to prior art, Website server throws in info web to user may be needed to carry out with the client of user repeatedly mutual, thus affect Website server and provide user to need the efficiency of the info web of acquisition to user.
Summary of the invention
In view of this, the embodiment of the present application provides a kind of method and the device of throwing in info web, adopts this technical scheme, and can improve Website server provides user to need the efficiency of the info web obtained to client.
The embodiment of the present application is achieved through the following technical solutions:
According to an aspect of the embodiment of the present application, provide a kind of method of throwing in info web, comprising:
Determine the information attribute that client is submitted to according to the information navigation that webpage shows;
According to the described information attribute determined, provide the info web corresponding with the described information attribute determined to described client;
Wherein, the information navigation that described webpage shows comprises first information navigation, the navigation of the described first information comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is determined according to the operation behavior of each client of this webpage of access.
According to another aspect of the embodiment of the present application, additionally provide a kind of device throwing in info web, comprising:
Information attribute determining unit, for determining the information attribute that client is submitted to according to the information navigation that webpage shows; Wherein, the information navigation that described webpage shows comprises first information navigation, the navigation of the described first information comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is determined according to the operation behavior of each client of this webpage of access;
Info web providing unit, for the described information attribute determined according to described information attribute determining unit, provides the info web corresponding with the described information attribute determined to described client.
By at least one technical scheme above-mentioned that the embodiment of the present application provides, when Website server throws in info web to client, first the information attribute that client is submitted to according to the information navigation that webpage shows is determined, according to the information attribute determined, provide the info web corresponding with the information attribute determined to this client; Wherein, the information navigation that webpage shows comprises first information navigation, the navigation of this first information comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is determined according to the operation behavior of each client of this webpage of access.According to this technical scheme, the information attribute corresponding due to node each in the information navigation that webpage provides is determined according to the operation behavior of client, in being navigated by Website server assignment information with prior art the information attribute that each node is corresponding mode compared with, this information navigation can reflect the practical operation behavior of client preferably, and then react the user's request that this client is operated better, thus reduce client submits information attribute to time according to information navigation, correspondingly, decrease the time of the information attribute that web page server determination client is submitted to, thus improve web page server provides efficiency from info web to client.
The further feature of the application and advantage will be set forth in the following description, and, partly become apparent from instructions, or understand by implementing the application.The object of the application and other advantages realize by structure specifically noted in write instructions, claims and accompanying drawing and obtain.
Accompanying drawing explanation
Accompanying drawing is used to provide further understanding of the present application, and forms a part for instructions, is used from explanation the application with the embodiment of the present application one, does not form the restriction to the application.In the accompanying drawings:
The process flow diagram of the information required for the user that Fig. 1 provides for prior art is obtained by internet;
The schematic diagram of the information navigation that Fig. 2 provides for prior art;
The internet system schematic diagram that Fig. 3 provides for the embodiment of the present application one;
A process flow diagram of the information attribute that the determination node that Fig. 4 provides for the embodiment of the present application one is corresponding;
Another process flow diagram of the information attribute that the determination node that Fig. 5 provides for the embodiment of the present application one is corresponding;
Another process flow diagram of the information attribute that the determination node that Fig. 6 provides for the embodiment of the present application one is corresponding;
The Website server that Fig. 7 provides for the embodiment of the present application one throws in the process flow diagram of info web to client;
The Website server that Fig. 8 provides for the embodiment of the present application three throws in the process flow diagram of info web to client;
The Website server that Fig. 9 provides for the embodiment of the present application four throws in the process flow diagram of info web to client;
A schematic diagram of the information navigation that Figure 10 provides for the embodiment of the present application four;
Another schematic diagram of the information navigation that Figure 11 provides for the embodiment of the present application four;
A schematic diagram of the device of the input info web that Figure 12 provides for the embodiment of the present application five;
Another schematic diagram of the device of the input info web that Figure 13 provides for the embodiment of the present application five;
Another schematic diagram of the device of the input info web that Figure 14 provides for the embodiment of the present application five;
Another schematic diagram of the device of the input info web that Figure 15 provides for the embodiment of the present application five;
The system schematic of the input info web that Figure 16 provides for the embodiment of the present application six.
Embodiment
User is provided to need the implementation of the efficiency of the information obtained to provide raising Website server to client (as browser client etc.), the embodiment of the present application provides a kind of method and the device of throwing in info web, and this technical scheme can be applied to Website server provides user to need the process of the info web obtained to client.The embodiment of the present application is analyzed by the operation behavior of each client to this website of access, build the information navigation met the user behavior that client operates, and in the process of user's accessed web page, this information navigation built according to the operation behavior of client is showed user, selects for user the information attribute meeting info web to be obtained.When Website server provides info web to client, first determine according to the information attribute determined, to provide the info web corresponding with the information attribute determined to this client by the information attribute that client is submitted to according to the information navigation that webpage shows.Because technical scheme adopts the information navigation indicating user built according to the operation behavior of client to select to submit information attribute to by client, thus the efficiency determining the information attribute that client is submitted to according to the information navigation that webpage shows can be improved, and then improve the efficiency that corresponding info web is provided to client.
The information navigation related in each embodiment of the application, namely webpage is used to indicate the navigation of the information attribute that user selects information to be obtained corresponding, this information navigation usually can by the relation between each information attribute of node relationships tree representation that there is set membership, the corresponding information attribute of each node, usually the information attribute represented by father node is more first shown to user with respect to the information attribute that the child node of this father node represents and selects, and the information attribute that the child node that the information attribute that father node represents usually comprises this father node represents, such as, the information attribute that father node represents is " material ", the information attribute that then this father node represents may be concrete " material " classification, as " metal ", " wooden ", " plastics " etc.
The information attribute related in each embodiment of the application can represent the attribute of information object itself, and such as, one wooden chair, and the attribute of itself correspondence comprises " wooden " and " chair "; Information attribute can also represent the classification belonging to information object, and such as, the wooden chair mentioned in aforementioned citing, the classification belonging to it comprises " chair ", " furniture ".
The operation behavior of the client related in the embodiment of the present application is for representing the user behavior of this client of operation, can comprise by by the various actions after client-access webpage, such as, for the information that an information attribute is corresponding, the operation behavior of client can comprise the access frequency to this information, and the number of times of the number of times of the search key that this access frequency can be submitted to by client usually or click information navigation embodies; Operation behavior can also comprise the follow-up processing mode to object described by this information, and such as, whether client carries out concluding the business for the object described by this information and whether success of concluding the business.
Be described below in conjunction with the preferred embodiment of Figure of description to the application, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the application, and be not used in restriction the application.And when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.
Embodiment one
The embodiment of the present application one provides a kind of method of throwing in info web, the method can be applied in internet system as shown in Figure 3, this internet system comprises Website server 100 and client 200, wherein, Website server 100 is mainly used in receiving information attribute corresponding to information to be obtained that user submitted to by client 200, and searches the information feed back that mates with the information attribute received to client 200; The information attribute that client 200 is mainly used in user selects according to the information navigation that webpage shows is sent to Website server 100, and Website server 100 feedack is showed user.
In the embodiment of the present application one, first Website server is analyzed the operation behavior of each client of access websites, to build the information navigation of the agenda meeting the user using this client-access webpage.Wherein, the main process building information navigation is the process determining the information attribute that each node is corresponding according to the operation behavior of each client of this webpage of access, and a preferred implementation of this process comprises:
According to the access frequency of each client pair information corresponding from different information attribute of this webpage of access or/and for the Transaction Success rate of object described by this information, determine the information attribute that each node is corresponding.
For the above-mentioned process determining the information attribute that each node is corresponding, the embodiment of the present application one provides following three kinds of embodiments:
Embodiment one:
This embodiment one gives the access frequency of each client pair information corresponding from different information attribute according to this webpage of access, determines the specific implementation process of the information attribute that each node is corresponding.
As shown in Figure 4, the process flow diagram of the information attribute that each node of determination provided for this embodiment one is corresponding, mainly comprises the steps 401 and step 402:
The access frequency of each client pair information corresponding from different information attribute of step 401, this webpage of statistics access.
In this step, the access frequency of the client pair information corresponding from different information attribute, for representing the access frequency of the user's pair information corresponding from different information attribute using this client.Particularly, the number of times that the number of times of search key that can be submitted to by client of the access frequency of the client pair information corresponding from different information attribute or click information are navigated embodies.
Step 402, every layer of information attribute number comprised of information navigation according to setting, and the access frequency of information corresponding to the different information attributes determined are each information attribute distribution node.
In this step 402, every layer of information attribute number comprised of the information navigation of setting and information navigation every layer display how many information attributes, suppose that the every layer of information attribute number comprised of information navigation set is N, then by N number of information attribute higher for the access frequency of the information of adding up the correspondence obtained, be defined as the information attribute that current layer node is corresponding, and by N number of information attribute lower for the access frequency of the information of adding up the correspondence obtained, be defined as the information attribute that the child node of each node of current layer is corresponding.
In this step 402, there is not information navigation if current, then newly-built information navigation, namely according to the number of plies of information navigation and the quantity of every layer of setting, arrange according to the size of the access frequency counted the information attribute that each node is corresponding.Information navigation is there is if current, then lastest imformation navigation, namely current statistics is utilized to upgrade this information navigation, particularly, if there is corresponding node in the information attribute that the access frequency of the correspondence that current statistic obtains is higher in this information navigation, then only need to add up according to this access frequency obtained and modulate the position of this node in information navigation, the access frequency of the information attribute of self correspondence is greater than by this knot adjustment to the access frequency of information attribute corresponding to its father node, and the access frequency of information attribute corresponding to its child node is less than the access frequency of the information attribute of self correspondence.If there is not corresponding node in the information attribute that the access frequency of the correspondence that current statistic obtains is higher in this information navigation, then for this information attribute distributes new node, and the access frequency corresponding according to this information attribute arranges the position of this node in information navigation.
So far, flow process terminates.
In above-mentioned steps 401, the number of times that the number of times of the search key that the access frequency of the client pair information corresponding from different information attribute can be submitted to by client or click information are navigated embodies (also i.e. the number of times that navigates of the number of times of search key submitted to by client of user or click information), particularly, the access frequency of the information corresponding with attribute information, can have following three kinds to determine mode:
Determine mode one
The frequency of the search key relevant to this information attribute is submitted to be defined as the access frequency of the client pair information corresponding with this information attribute client.
Wherein, the ratio of the number of times of all search keys that client submits to the frequency of the search key relevant to this information attribute the number of times of the search key of being correlated with this information attribute and client can be submitted to submit to according to client is determined, herein, client can be a client also can be multiple client, if multiple client, then the above-mentioned number of times corresponding with each client is added.
Determine mode two
By the access frequency using the frequency of this information attribute in the navigation of user's click information of client to be defined as the client pair information corresponding with this information attribute.
Wherein, use the frequency of this information attribute in the navigation of user's click information of client can be clicked in information navigation by client according to user and the number of times of this information attribute and user click the number of times of all information attributes in information navigation ratio by client is determined, herein, client can be a client also can be multiple client, if multiple client, then the above-mentioned number of times corresponding with each client is added.
Determine mode three
The user's click information submitting to the frequency of the search key relevant to this information attribute and client to submit to according to client navigate in the frequency of this information attribute, jointly determine the access frequency of the client pair information corresponding with this information attribute.
Wherein, user's click information that the frequency of the search key relevant to this information attribute that can submit to for client respectively and client be submitted to navigate in the frequency setting weighted value of this information attribute, according to the weighted value of these two frequencies and correspondence, determine the access frequency of the client pair information corresponding with this information attribute.Such as, client is utilized to submit to the frequency of the search key relevant to this information attribute to be multiplied by its corresponding weighted value, in the user's click information navigation utilizing client to submit to, the frequency of this information attribute is multiplied by the weighted value of its correspondence, two product addition is obtained the access frequency of the client pair information corresponding with this information attribute.
Particularly, client submits to the deterministic process of the frequency of the search key relevant to this information attribute to determine to describe in mode one above-mentioned, uses the deterministic process of the frequency of this information attribute in the navigation of user's click information of client to determine to describe in mode two above-mentioned.
Embodiment two:
This embodiment two gives the Transaction Success rate of object described by each client pair information corresponding from different information attribute of this webpage of access, determines the specific implementation process of the information attribute that each node is corresponding.
As shown in Figure 5, the process flow diagram of the information attribute that each node of determination provided for this embodiment two is corresponding, mainly comprises the steps 501 and step 502:
The Transaction Success rate of object described by each client pair information corresponding from different information attribute of step 501, this webpage of statistics access.
In this step, object described by the information that different information attribute is corresponding can be concrete commodity, to Transaction Success and these commodity of Successful Transaction of object described by information.The Transaction Success rate of object described by the client pair information corresponding from different information attribute, the number of times that successfully can pay the object described by information corresponding to this information attribute according to client and the ratio of client to the number of times that the object described by all information (or all generic information) successfully pays are determined, herein, client can be a client also can be multiple client, if multiple client, then the above-mentioned number of times corresponding with each client is added.
Step 502, every layer of information attribute number comprised of information navigation according to setting, and the Transaction Success rate of object described by information corresponding to the different information attributes determined are each information attribute distribution node.
In this step 502, every layer of information attribute number comprised of the information navigation of setting and information navigation every layer display how many information attributes, suppose that the every layer of information attribute number comprised of information navigation set is N, then N number of information attribute higher for the Transaction Success rate of object described by the information of correspondence is defined as information attribute corresponding to current layer node, and the information attribute that the child node N number of information attribute lower for the Transaction Success rate of object described by the information of correspondence being defined as each node of current layer is corresponding.
The specific implementation process of this step 502 and the specific implementation process of above-mentioned steps 402 basically identical, current there is not information navigation time, newly-built information navigation; Current there is information navigation time, lastest imformation navigate.
So far, flow process terminates.
Embodiment three:
This embodiment three gives according to the access frequency of each client pair information corresponding from different information attribute of this webpage of access and the Transaction Success rate for object described by this information, determines the specific implementation process of the information attribute that each node is corresponding.
As shown in Figure 6, the process flow diagram of the information attribute that each node of determination provided for this embodiment three is corresponding, mainly comprises the steps 601 to step 603:
The access frequency of each client pair information corresponding from different information attribute of step 601, this webpage of statistics access.
The specific implementation process of this step 601 and the specific implementation process of above-mentioned steps 401 basically identical, repeat no more herein.
The Transaction Success rate of object described by each client pair information corresponding from different information attribute of step 602, this webpage of statistics access.
The specific implementation process of this step 602 and the specific implementation process of above-mentioned steps 501 basically identical, repeat no more herein.
Step 603, according to the access frequency of the weight set respectively for access frequency and Transaction Success rate, the information corresponding from different information attribute and the Transaction Success rate for object described by this information, determine the weighted value that different information attribute is corresponding respectively.
In this step 603, when determining weighted value corresponding to attribute information, the access frequency of the information corresponding with this information attribute can be utilized to be multiplied by its corresponding weighted value, utilize and be multiplied by the weighted value of its correspondence for the Transaction Success rate of object described by this information, two product addition are obtained weighted value corresponding to this information attribute.
Step 604, every layer of information attribute number comprised of information navigation according to setting, and the weighted value that different information attribute is corresponding are each information attribute distribution node.
In this step 604, every layer of information attribute number comprised of the information navigation of setting and information navigation every layer display how many information attributes, suppose that the every layer of information attribute number comprised of information navigation set is N, then N number of information attribute higher for the weighted value of correspondence is defined as information attribute corresponding to current layer node, and the information attribute that the child node N number of information attribute lower for the weighted value of correspondence being defined as each node of current layer is corresponding.
The specific implementation process of this step 604 and the specific implementation process of above-mentioned steps 402 basically identical, current there is not information navigation time, newly-built information navigation; Current there is information navigation time, lastest imformation navigate.
So far, flow process terminates.
Above the detailed process of the operation behavior structure information navigation according to client in the embodiment of the present application is described in detail.According to the embodiment of the present application one, when Website server receives the request of client-access webpage, webpage shows the information navigation that the above-mentioned operation behavior according to client builds, because this information navigation more meets the custom to the actual obtaining information of user that client operates, the time that user selects the information attribute of the info web required for it can be shortened.
Website server throws in the process of info web to client, can be embodied by the process flow diagram shown in Fig. 7.Particularly, Website server throws in info web to client, mainly comprises the steps:
The information attribute that step 701, Website server determination client are submitted to according to the information navigation that webpage shows.
Step 702, Website server according to the information attribute determined, to the info web that client feedback is corresponding with the information attribute determined.
Step 703, client show to user the info web that the webserver feeds back.
So far, the flow process that Website server throws in info web to client terminates.
In the step 701 that the corresponding flow process of Fig. 7 comprises, due to the architectural feature of information navigation, the process of the information attribute that Website server determination client is submitted to according to information navigation that webpage shows, repeatedly realizing alternately usually by Website server and client-side, that is:
Website server receives the information attribute corresponding with the node that there is set membership respectively that client is repeatedly submitted to according to the information navigation that webpage shows;
The information attribute of reception is defined as the information attribute that described client is submitted to according to the information navigation that webpage shows.
So far, end is described to the method flow of the input info web that the embodiment of the present application one provides.According to this technical scheme, determine according to operation behavior because webpage is supplied to the information attribute that in the information navigation of client, each node is corresponding, in being navigated by Website server assignment information with prior art the information attribute that each node is corresponding mode compared with, this information navigation can reflect the practical operation behavior of client preferably, and then react the user's request that this client is operated better, thus reduce client submits information attribute to time according to information navigation, correspondingly, decrease the time of the information attribute that web page server determination client is submitted to, thus improve web page server provides efficiency from info web to client.
Embodiment two
The technique scheme that above-described embodiment one provides gives a kind of specific implementation process of throwing in the method for info web, this specific implementation process mainly comprises: the information attribute that web page server determination client is submitted to according to the information navigation that webpage shows, and according to the information attribute determined, the info web corresponding with the information attribute determined is provided to this client, wherein, the information navigation that webpage shows comprises first information navigation, the navigation of this first information comprises the node information attribute one to one that there is set membership respectively with many groups, and the information attribute that each node is corresponding is determined according to the operation behavior of each client of this webpage of access.
In practical application, the possible corresponding different class of subscriber of client of accessed web page, namely the user operated client may be interested in the different classes of information that webpage provides, such as, the interested web page contents of user of corresponding Different age group is often different, the client of Different age group to this type of user then can be used to distinguish, the interested web page contents of the user of corresponding different sexes or industry is also often different further, different sexes or the client of industry to this type of user then can be used to distinguish, therefore, the embodiment of the present application two provides a kind of preferred implementation method of throwing in info web on the basis of above-described embodiment one, the method is when building information navigation, can screen the operation behavior of the client of comformed information navigation nodes attribute, generating respectively for the class of subscriber that different clients is corresponding meets should the information navigation of class of subscriber.
Particularly, the method for the input info web that this embodiment two provides, before the information attribute that web page server determination client is submitted to according to the information navigation that webpage shows, also comprises following process further:
Web page server receives the request of the accessed web page of client, and determines the class of subscriber that this client is corresponding;
According to the class of subscriber of preservation and the corresponding relation of information navigation, call the information navigation that the class of subscriber corresponding with the client determined is corresponding, and be presented on webpage.
By the technique scheme that this embodiment two provides, information navigation is set up respectively for different user classification, after the request receiving the accessed web page that client sends, information navigation corresponding to the class of subscriber corresponding with this client can be called by the class of subscriber corresponding according to this client, and be presented on webpage for user's selection, thus make the information navigation being supplied to client submission more meet operation behavior, thus reduce client submits information attribute to time according to information navigation further, further raising web page server throws in the efficiency of info web to client.
In this embodiment two, class of subscriber can be determined according to the actual requirements flexibly, such as, can according to the age of each client respective user of accessed web page, client is divided into the class of subscriber of corresponding Different age group, and generate corresponding information navigation respectively for the class of subscriber of Different age group, and preserve the corresponding relation of Different age group and corresponding information navigation.It is only a citing to class of subscriber herein, class of subscriber can also divide according to the sex, occupation etc. of each user of accessed web page, or several attributes of user are combined, such as, class of subscriber is determined in sex and age combination, and concrete condition is very flexible, will not enumerate herein, the class of subscriber that usual client is corresponding, determines according to using class of subscriber corresponding to the user of this browser.
In this embodiment two, the process setting up information navigation that the process setting up the information navigation corresponding with this class of subscriber for different user classification and above-described embodiment one provide is basically identical, and the operation behavior distinguishing the client of time that is that information generated navigates institute's foundation comprises: the operation behavior of the client of the class of subscriber that correspondence is corresponding with this information navigation that will generate.Concrete generative process is described in detail in the above-described embodiments, repeats no more herein.
Embodiment three
The technical scheme that this embodiment three pairs of above-described embodiments one pass through has carried out further optimization, the information navigation built according to the operation behavior of client is directly adopted to submit information attribute to indicate client in above-described embodiment one, in this embodiment three, on the basis of the scheme adopting above-described embodiment one to provide, the information navigation built by Website server is shown further on webpage, namely on webpage, show two information navigations simultaneously, for subsequent descriptions aspect, the information navigation that the method provided according to above-described embodiment one builds according to the operation behavior of each client of this website of access is called that the first information navigates, the information navigation built by Website server is called the second information navigation.
Wherein, this second information navigation comprises the node information attribute one to one that there is set membership respectively with many groups, and the information attribute that each node is corresponding is distributed by Website server, in practical application, the information navigation that current webpage has existed can be adopted.
In this embodiment, Website server throws in the process of info web to client, can be embodied by the process flow diagram shown in Fig. 8.Particularly, Website server throws in info web to client, mainly comprises the steps:
The information attribute that step 801, Website server determination client are submitted to according to the first information navigation that webpage shows and the second information navigation.
Step 802, Website server according to the information attribute determined, to the info web that client feedback is corresponding with the information attribute determined.
Step 803, client show to user the info web that the webserver feeds back.
So far, the flow process that Website server throws in info web to client terminates.
In the step 801 that the corresponding flow process of Fig. 8 comprises, due to first information navigation and the architectural feature of the second information navigation, the process of the information attribute that Website server determination client is submitted to according to webpage shows two information navigations, repeatedly realizing alternately usually by Website server and client-side, that is:
Receive the information attribute corresponding with the node that there is set membership respectively that client is repeatedly submitted to according to the first information navigation that webpage shows respectively and the second information navigation;
This information attribute received is defined as the information attribute that client is submitted to according to the information navigation that webpage shows.
So far, end is described to the method flow of the input info web that the embodiment of the present application three provides.The detail related in this embodiment three is described in detail in above-described embodiment one, repeats no more herein.By the technical scheme that this embodiment three provides, the information navigation built by Website server and the information navigation built according to operation behavior can be shown on webpage, client-side and server side once mutual, server can obtain two information attributes that client is submitted to, thus on the basis obtaining the obtainable technique effect of above-described embodiment one institute, the efficiency to client input info web can also be improved further.
Embodiment four
What this embodiment four provided above-described embodiment one in conjunction with concrete example is described in detail according to the process of operation behavior structure information navigation.
As shown in Figure 9, be the flow process building information navigation according to operation behavior that the embodiment of the present application four provides, comprise the steps:
The operation behavior information of step 901, acquisition client.
In this step, namely the behavioural information of client also uses the user behavior information of this client, mainly comprises following three sources:
The search key that client is submitted to;
Use the click information of user to information navigation of this client;
Commodity fetched data.
In this step, the operation behavior information of the client obtained, it can be the behavioural information of all clients of this webpage of access, also can for meeting the behavioural information of the client that setting requires, such as, can classify to the different clients of accessed web page, the class of subscriber corresponding according to client builds corresponding information navigation respectively.
Step 902, the operation behavior information of client obtained to be resolved, determine corresponding statistical value.
In this step 902, according to a concrete example of the statistics that the operation behavior information of the client obtained obtains, as following table one:
Key word (information attribute) Keyword search frequency Navigation access frequency Probability of transaction
Ba Luoke (style) SPV1 PV1 GMV1
IKEA (brand) SPV2 PV2 GMV2
Redwood (material) SPV3 PV3 GMV3
...... ...... ...... ......
Step 903, statistics according to step 902, determine total weighted value of each information attribute.
In this step 903, the characteristic for industry-by-industry (as paid close attention to growth, may be carried out larger weight to keyword search frequency with navigation access frequency and arranging; As the industry of maturation, can pay close attention to probability of transaction, then carry out larger weight to this dimension and arrange, weight arranges and arranges according to real needs), calculate the TOP SCORES S of each key word i, specifically can pass through following formula:
S i=β*SPV i+γ*PV i+δ*GMV i
In above-mentioned formula, β, γ and δ are that network side pays close attention to each dimension weight of featured configuration according to industry, and wherein, β, γ and δ are keyword search frequency, navigation access frequency and the weight coefficient corresponding to probability of transaction respectively.
Further, the embodiment of the present application it is also conceivable to other data produced according to operation behavior, such as, transaction value corresponding described by the information corresponding with information attribute, suppose that information attribute in upper table is that the transaction value of Ba Luoke, IKEA and redwood is respectively: SR1, SR2, SR3, then the TOP SCORES S of each key word i, specifically can pass through following formula:
S i=β*SPV i+γ*PV i+δ*PV2GMV i+α*SR i
Wherein, α is weight coefficient corresponding to transaction value.
By step 903, finally can obtain the two-dimentional Score Lists (i.e. total weighted value of each information attribute) of information characteristic, shown in table two specific as follows, the part that this table two illustrate only two-dimentional Score Lists is example:
Key word (product characteristics) Score
Ba Luoke (style) S1
IKEA (brand) S2
Redwood (material) S3
...... ......
The two-dimentional Score Lists that step 904, basis obtain, builds information navigation.
In this step 904, autopolymerization is carried out to two-dimentional Score Lists, namely originally had the table of comparisons (as Ba Luoke corresponds to style) according to system, the process of generation or lastest imformation navigation.Suppose to obtain the polymerization result as shown in following table three:
Attribute node Property value (according to score sequence) Information attribute score
Style Ba Luoke, Mediterranean, rococo ... S4
Brand Sibutramine Hydrochloride, red apple, IKEA ... S5
Material Huanghua Pear, redwood ... S6
...... ...... ......
On above-mentioned basis, rule is shown in the layering according to setting, and as every layer how many, the displaying at first that score is the highest, forms tree structure.Suppose that the root node of this information navigation is household, S4, S5, S6 reduce successively, if every layer of display three nodes of provisioning information navigation, due to the corresponding relation of node and information attribute, also namely three information attributes can be shown at one deck, then the information navigation such as shown in Figure 10 can be obtained, the information navigation according to Figure 10, after using the user of client to click the node option corresponding with furniture, enter the node option that display is corresponding with style, brand and material respectively.If every layer of display two nodes of provisioning information navigation, then can obtain information navigation as shown in figure 11, be succinct in Figure 11, illustrate only the situation that material is the child node of rococo, in practical application, material also divides the child node of Beersheba Lip river gram, Mediterranean, Sibutramine Hydrochloride, IKEA and red apple.Information navigation according to Figure 11, after using the user of client to click the node option corresponding with furniture, enter the node option that display is corresponding with style, brand respectively, if the further click style of user or brand, then can enter the node option of display material further.Concrete condition is determined according to the interstitial content shown by the number of plies of information navigation defined and every layer, illustrates no longer one by one herein.Should be appreciated that the information navigation shown in Figure 10 and Figure 11 is only the concrete example of the information navigation that content obtains according to upper table three, this information navigation may be a part for actual information navigation.
Embodiment five
The embodiment of the present application five provides a kind of device throwing in info web, the function one_to_one corresponding that in the function that this device realizes and above-described embodiment one to three, Website server realizes.
As shown in figure 12, the device of this input info web, comprising:
Information attribute determining unit 1201 and info web providing unit 1202;
Wherein:
Information attribute determining unit 1201, for determining the information attribute that client is submitted to according to the information navigation that webpage shows; Wherein, the information navigation that webpage shows comprises first information navigation, first information navigation comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is determined according to the operation behavior of each client of this webpage of access;
Info web providing unit 1202, for the information attribute determined according to information attribute determining unit 1201, provides the info web corresponding with the information attribute determined to client.
In the preferred implementation that the embodiment of the present application provides, the information attribute determining unit 1201 that the device shown in Figure 12 comprises, specifically for:
Receive the information attribute corresponding with the node that there is set membership respectively that client is repeatedly submitted to according to the information navigation that webpage shows;
The information attribute of reception is defined as the information attribute that client is submitted to according to the information navigation that webpage shows.
In the another preferred implementation that the embodiment of the present application provides, the information attribute determining unit 1201 that the device shown in Figure 12 comprises, specifically for:
Receive the information attribute corresponding with the node that there is set membership respectively that client is repeatedly submitted to according to the first information navigation that webpage shows respectively and the second information navigation;
The information attribute of reception is defined as the information attribute that client is submitted to according to the information navigation that webpage shows;
Wherein, the second information navigation comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is distributed by Website server.
As shown in figure 13, in the another preferred implementation that the embodiment of the present application provides, the device shown in Figure 12 can further include:
Information navigation construction unit 1203, for the access frequency of each client pair information corresponding from different information attribute according to this webpage of access or/and for the Transaction Success rate of object described by this information, the information attribute that during comformed information navigates, each node is corresponding;
Correspondingly, info web providing unit 1202, also for information navigation that information navigation construction unit 1203 is built by web displaying to user.
As shown in figure 14, in the another preferred implementation that the embodiment of the present application provides, the information navigation construction unit 1203 that the device shown in Figure 13 comprises, can also comprise any one subelement as follows:
Information navigation builds the first subelement 1203A, information navigation builds the second subelement 1203B and information navigation builds the 3rd subelement 1203C.
In practical application, this information navigation construction unit 1203 also can comprise that above-mentioned information navigation builds the first subelement 1203A, information navigation builds the second subelement 1203B simultaneously and information navigation builds the 3rd subelement 1203C.
Particularly, the function that realizes of above-mentioned each subelement is as follows:
Information navigation builds the first subelement, for every layer of information attribute number comprised of the information navigation according to setting, by number higher for the access frequency of the information of a correspondence information attribute, is defined as the information attribute that current layer node is corresponding; And by number lower for the access frequency of the information of a correspondence information attribute, be defined as the information attribute that the child node of each node of current layer is corresponding;
Information navigation builds the second subelement, for the every layer of information attribute number comprised of information navigation according to setting, by a number information attribute higher for the Transaction Success rate of object described by the information of correspondence, is defined as the information attribute that current layer node is corresponding; And by a number information attribute lower for the Transaction Success rate of object described by the information of correspondence, be defined as the information attribute that the child node of each node of current layer is corresponding;
Information navigation builds the 3rd subelement, for according to the access frequency of the weight set respectively for access frequency and Transaction Success rate, the information corresponding from different information attribute and the Transaction Success rate for object described by this information, determine the weighted value that different information attribute is corresponding respectively; According to every layer of information attribute number comprised of the information navigation of setting, by number higher for the weighted value of a correspondence information attribute, be defined as the information attribute that current layer node is corresponding; And by number lower for the weighted value of a correspondence information attribute, be defined as the information attribute that the child node of each node of current layer is corresponding.
As shown in figure 15, in the another preferred implementation that the embodiment of the present application provides, the device shown in Figure 12 can further include:
Information navigation call unit 1204, for receiving the request of the accessed web page of client, and determines the class of subscriber that described client is corresponding; According to the class of subscriber of preservation and the corresponding relation of information navigation, call the information navigation that the class of subscriber corresponding with the described client determined is corresponding, and be presented on webpage.
The device of the input info web in the present embodiment five also has the functional module that can realize embodiment one, embodiment two and embodiment three scheme, repeats no more herein.
Should be appreciated that the logical partitioning that unit that the device of above input info web comprises is only the function that realizes according to this device and carries out, in practical application, superposition or the fractionation of said units can be carried out.And the method flow one_to_one corresponding of the function that the device of the input info web that this embodiment provides realizes and the input info web that above-described embodiment one to three provides, for the treatment scheme specifically that this device realizes, be described in detail in said method embodiment, be not described in detail herein.
Embodiment five
The embodiment of the present application five provides a kind of system of throwing in info web, and as shown in figure 16, this system comprises:
Client 1601 and Website server 1602;
Wherein,
Client 1601, for the information attribute submitting to client to submit to according to the information navigation that webpage shows to Website server 1602;
Website server 1602, for determining the information attribute that client is submitted to according to the information navigation that webpage shows, according to the information attribute determined, provides the info web corresponding with the information attribute determined to client; Wherein, the information navigation that webpage shows comprises first information navigation, first information navigation comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is determined according to the operation behavior of each client of this webpage of access.
The function that the Website server 1602 that the system of the input info web that this embodiment provides comprises realizes is corresponding with the device of the input info web in above-described embodiment five, for the treatment scheme specifically that this Website server 1602 realizes, be described in detail in above-described embodiment five, be not described in detail herein.
Those skilled in the art should understand, the embodiment of the application can be provided as method, system or computer program.Therefore, the application can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the application can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code.
The application describes with reference to according to the process flow diagram of the method for the embodiment of the present application, equipment (system) and computer program and/or block scheme.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or square frame.These computer program instructions can being provided to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computing machine or other programmable data processing device produce device for realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make on computing machine or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computing machine or other programmable devices is provided for the step realizing the function of specifying in process flow diagram flow process or multiple flow process and/or block scheme square frame or multiple square frame.
Although described the preferred embodiment of the application, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of the application's scope.
Obviously, those skilled in the art can carry out various change and modification to the application and not depart from the spirit and scope of the application.Like this, if these amendments of the application and modification belong within the scope of the application's claim and equivalent technologies thereof, then the application is also intended to comprise these change and modification.

Claims (11)

1. throw in a method for info web, it is characterized in that, comprising:
Determine the information attribute that client is submitted to according to the information navigation that webpage shows;
According to the described information attribute determined, provide the info web corresponding with the described information attribute determined to described client;
Wherein, the information navigation that described webpage shows comprises first information navigation, the navigation of the described first information comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is determined according to the operation behavior of each client of this webpage of access;
Determine to comprise the information attribute that client is submitted to according to the information navigation that webpage shows:
Receive the information attribute corresponding with the node that there is set membership respectively that client is repeatedly submitted to according to the information navigation that webpage shows;
The described information attribute received is defined as the information attribute that described client is submitted to according to the information navigation that webpage shows;
According to the operation behavior of each client of this webpage of access, determine to comprise the information attribute that each node is corresponding:
According to the access frequency of each client pair information corresponding from different information attribute of this webpage of access or/and for the Transaction Success rate of object described by this information, determine the information attribute that each node is corresponding.
2. the method for claim 1, it is characterized in that, the information navigation that described webpage shows also comprises the second information navigation, described second information navigation comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is distributed by Website server.
3. method as claimed in claim 2, is characterized in that, determines to comprise the information attribute that client is submitted to according to the information navigation that webpage shows:
Receive the information attribute corresponding with the node that there is set membership respectively that client is repeatedly submitted to according to the first information navigation that webpage shows respectively and the second information navigation;
The described information attribute received is defined as the information attribute that described client is submitted to according to the information navigation that webpage shows.
4. the method for claim 1, is characterized in that, determines that client is according to before the information attribute of the information navigation submission that webpage shows, and also comprises:
Receive the request of the accessed web page of described client, and determine the class of subscriber that described client is corresponding;
According to the class of subscriber of preservation and the corresponding relation of information navigation, call the information navigation that the class of subscriber corresponding with the described client determined is corresponding, and be presented on webpage.
5. method as claimed in claim 4, it is characterized in that, each client of accessing this webpage comprises:
There is the client of the class of subscriber of corresponding relation in the information navigation that corresponding and described webpage shows.
6. the method as described in claim 1 or 5, is characterized in that, according to the access frequency of each client pair information corresponding from different information attribute of this webpage of access, determines to comprise the information attribute that each node is corresponding:
According to every layer of information attribute number comprised of the information navigation of setting, by a described number information attribute higher for the access frequency of the information of correspondence, be defined as the information attribute that current layer node is corresponding; And
By a described number information attribute lower for the access frequency of the information of correspondence, be defined as the information attribute that the child node of each node of current layer is corresponding.
7. the method as described in claim 1 or 5, is characterized in that, the Transaction Success rate of object described by each client pair information corresponding from different information attribute of this webpage of access, determines to comprise the information attribute that each node is corresponding:
According to every layer of information attribute number comprised of information navigation of setting, by a described number information attribute higher for the Transaction Success rate of object described by the information of correspondence, be defined as the information attribute that current layer node is corresponding; And
By a described number information attribute lower for the Transaction Success rate of object described by the information of correspondence, be defined as the information attribute that the child node of each node of current layer is corresponding.
8. the method as described in claim 1 or 5, it is characterized in that, according to the access frequency of each client pair information corresponding from different information attribute of this webpage of access and the Transaction Success rate for object described by this information, determine to comprise the information attribute that each node is corresponding:
According to the access frequency of the weight set respectively for access frequency and Transaction Success rate, the information corresponding from different information attribute and the Transaction Success rate for object described by this information, determine the weighted value that different information attribute is corresponding respectively;
According to every layer of information attribute number comprised of the information navigation of setting, by a described number information attribute higher for the weighted value of correspondence, be defined as the information attribute that current layer node is corresponding; And
By a described number information attribute lower for the weighted value of correspondence, be defined as the information attribute that the child node of each node of current layer is corresponding.
9. throw in a device for info web, it is characterized in that, comprising:
Information attribute determining unit, for determining the information attribute that client is submitted to according to the information navigation that webpage shows; Wherein, the information navigation that described webpage shows comprises first information navigation, the navigation of the described first information comprises the node information attribute one to one that there is set membership respectively with many groups, and information attribute corresponding to each node is determined according to the operation behavior of each client of this webpage of access;
Info web providing unit, for the described information attribute determined according to described information attribute determining unit, provides the info web corresponding with the described information attribute determined to described client;
Information attribute determining unit, for receiving the information attribute corresponding with the node that there is set membership respectively that client is repeatedly submitted to according to the information navigation that webpage shows; The information attribute of reception is defined as the information attribute that client is submitted to according to the information navigation that webpage shows;
Information navigation construction unit, for the access frequency of each client pair information corresponding from different information attribute according to this webpage of access or/and for the Transaction Success rate of object described by this information, determine the information attribute that each node is corresponding.
10. device as claimed in claim 9, is characterized in that, also comprise:
Information navigation call unit, for receiving the request of the accessed web page of described client, and determines the class of subscriber that described client is corresponding; According to the class of subscriber of preservation and the corresponding relation of information navigation, call the information navigation that the class of subscriber corresponding with the described client determined is corresponding, and be presented on webpage.
11. devices as described in claim 9 or 10, it is characterized in that, described information navigation construction unit, comprising:
Information navigation builds the first subelement, for every layer of information attribute number comprised of the information navigation according to setting, by a described number information attribute higher for the access frequency of the information of correspondence, is defined as the information attribute that current layer node is corresponding; And by a described number information attribute lower for the access frequency of the information of correspondence, be defined as the information attribute that the child node of each node of current layer is corresponding; Or
Information navigation builds the second subelement, for every layer of information attribute number comprised of the information navigation according to setting, by a described number information attribute higher for the Transaction Success rate of object described by the information of correspondence, be defined as the information attribute that current layer node is corresponding; And by a described number information attribute lower for the Transaction Success rate of object described by the information of correspondence, be defined as the information attribute that the child node of each node of current layer is corresponding; Or
Information navigation builds the 3rd subelement, for according to the access frequency of the weight set respectively for access frequency and Transaction Success rate, the information corresponding from different information attribute and the Transaction Success rate for object described by this information, determine the weighted value that different information attribute is corresponding respectively; According to every layer of information attribute number comprised of the information navigation of setting, by a described number information attribute higher for the weighted value of correspondence, be defined as the information attribute that current layer node is corresponding; And by a described number information attribute lower for the weighted value of correspondence, be defined as the information attribute that the child node of each node of current layer is corresponding.
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