CN102724580A - Method and system for realizing function of image special effects in digital television advertisement system - Google Patents
Method and system for realizing function of image special effects in digital television advertisement system Download PDFInfo
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- CN102724580A CN102724580A CN2012101396810A CN201210139681A CN102724580A CN 102724580 A CN102724580 A CN 102724580A CN 2012101396810 A CN2012101396810 A CN 2012101396810A CN 201210139681 A CN201210139681 A CN 201210139681A CN 102724580 A CN102724580 A CN 102724580A
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Abstract
The invention provides a method for realizing the function of image special effects in a digital television advertisement system, comprising the following steps: special effects are stored in a terminal; a server generates a plurality of initial images into image data; the terminal acquires the image data according to a predetermined strategy; and the terminal displays images and special effects corresponding to the image data. The invention further provides a system for realizing the function of image special effects in a digital television advertisement system. The system comprises a server used for generating a plurality of initial images into image data and a terminal used for storing special effects as well as acquiring the image data according to a predetermined strategy and displaying images and special effects corresponding to the image data when a user operates a remote control or opens a television. The method and the system of the invention have the following beneficial effects that: special effects such as shutter, mosaic, raindrop, curtain, water ripple, shaft and the like can be realized; change is obvious in special effect switching and the switching process is smooth, which can effectively help attract the attention of the audience; advertising effect is good; operation is convenient; practicality is strong; and work efficiency is high.
Description
Technical field
The present invention relates to multimedia technology field, be meant implementation method and the system of a kind of special effect of picture function especially at digital television advertisement system.
Background technology
Along with digital television business gets into huge numbers of families; DTV STBs etc. become one of information household appliances in people's daily life; It is a kind ofly can let the user on existing simulated television; Watch digital television program, carry out the consumption industry electronic product of interactive digital amusement, education and commercialization activity.(Electronic Program Guide, EPG), it is also more and more general to utilize picture to carry out advertisement for electric program menu in the existing digital television advertisement system.But the advertisement picture of the electric program menu of existing digital television advertisement system is static, perhaps only carries out simple picture and switches.The variation of switching is not obvious; Handoff procedure is more stiff; Can not effectively attract spectators' attentiveness; Time has been grown spectators and will think that the display advertising on the electric program menu of digital television advertisement system is the part of electric program menu self, will turn a blind eye in the course of time, and advertising results are single common.
Summary of the invention
The present invention proposes implementation method and the system of a kind of special effect of picture function at digital television advertisement system; Solved that the advertisement picture of the electric program menu of digital television advertisement system is static in the prior art; Perhaps only carry out simple picture and switch, the variation of switching is not obvious, and handoff procedure is more stiff; Can not effectively attract spectators' attentiveness; Time has been grown spectators and will think that the display advertising on the electric program menu of digital television advertisement system is the part of electric program menu self, will turn a blind eye to the single common problem of advertising results in the course of time.
Technical scheme of the present invention is achieved in that
A kind of special effect of picture function comprises the steps: in the implementation method of digital television advertisement system
In the terminal storage special efficacy;
Server generates image data with some initial picture;
The terminal obtains image data according to predetermined policy;
The terminal shows and corresponding picture of image data and special efficacy.
Further, server with the concrete steps that some initial picture generate image data is:
Initial picture is generated image data;
Image data is encapsulated as the server images data flow;
The server images data flow is sent.
Further, image data comprises picture name, picture format, picture size, coding of graphics and special efficacy code.
Further, the terminal according to the concrete steps that predetermined policy obtains image data is:
Detect and whether have the server images data flow;
If, then
When the server images data flow is consistent with the local image data stream of having stored, reception server image data stream not;
When server images data flow and the local image data stream of having stored were inconsistent, the reception server image data stream replaced with the server images data flow with local image data stream, and the server images data flow is saved as local image data stream;
If not or visit failure, then
Reception server image data stream not.
Further, the terminal demonstration with the concrete steps of corresponding picture of image data and special efficacy is:
From local image data stream, parse image data;
Show corresponding picture and special efficacy according to the image data that parses.
Further, show that according to the image data that parses the concrete steps of corresponding picture and special efficacy are:
Show a pictures Preset Time length;
Show and the corresponding special efficacy of special efficacy code after the Preset Time length;
Repeat above-mentioned steps.
A kind of special effect of picture function comprises in the realization system of digital television advertisement system:
Server is used for some initial picture are generated image data;
The terminal obtains corresponding picture of image data and demonstration and image data and special efficacy according to predetermined policy when being used to store special efficacy, user's remote controller or start.
Further, server comprises:
Generating apparatus is used for initial picture is generated image data;
Processing unit is used for image data is encapsulated in the server images data flow;
Dispensing device is used for the server images data flow is sent.
Further, the terminal comprises:
Checkout gear is used to detect whether have the server images data flow on the server;
Receiving system is used for the server images data flow that transmission and reception apparatus sends;
Storage device is used to store the server images data flow that receiving system receives, and the server images data flow of receiving system reception is saved as local multimedia data stream, and the storage special efficacy;
Resolver is used for from the local multimedia data stream of storage device, parsing image data;
Display unit is used for showing corresponding picture and special efficacy according to the image data that resolver parses.
Preferably, the terminal is one or more in digital television display, DTV STB, integrated digital television receiver, network digital TV and the hand-set digit TV.
Beneficial effect of the present invention is:
1, can in the electric program menu of digital television advertisement system, realize special efficacys such as shutter, mosaic, raindrop, draw curtain, ripples line, rotating shaft, the variation of switching is obvious, and handoff procedure is smooth and easy, can effectively attract spectators' attentiveness, and advertising results are good.
2, can store special efficacy in advance through storage device, the manager can directly operate at server end, controls the special efficacy that display unit shows through the image data that the control generating apparatus generates, and has improved practicality.
It is very convenient that but 3, terminal automatic reception picture, advertisement upgrade, and the terminal can judge whether the server images data flow is identical with the local image data stream of having stored, if identical then do not receive, improved operating efficiency.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work property, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the flow chart of steps of a kind of special effect of picture function of the present invention in the implementation method of digital television advertisement system;
Fig. 2 is the structured flowchart of a kind of special effect of picture function of the present invention in the realization system of digital television advertisement system.
Among the figure:
1, server; 101, generating apparatus; 102, processing unit; 103, dispensing device; 2, terminal;
201, checkout gear; 202, receiving system; 203, storage device; 204, resolver; 205, display unit.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
As shown in Figure 1, a kind of special effect of picture function comprises the steps: in the implementation method of digital television advertisement system
1, in the terminal storage special efficacy;
2, server generates image data with some initial picture, and this step is specially:
2.1, initial picture is generated image data;
2.2, image data is encapsulated as the server images data flow;
2.3, the server images data flow is sent.
Wherein, image data comprises picture name, picture format, picture size, coding of graphics and special efficacy code, and said special efficacy code comprises: the special efficacy type, and with the pairing parameter of said special efficacy type.In concrete the realization, said special efficacy type comprises shutter, mosaic, raindrop, draw curtain, ripples line, rotating shaft etc., and the pairing parameter of said and said special efficacy type comprises the speed of special efficacy variation, the time of one whole special efficacy etc.
3, the terminal obtains image data according to predetermined policy, and this step is specially:
Detect and whether have the server images data flow;
If, then
When the server images data flow is consistent with the local image data stream of having stored, reception server image data stream not;
When server images data flow and the local image data stream of having stored were inconsistent, the reception server image data stream replaced with the server images data flow with local image data stream, and the server images data flow is saved as local image data stream;
If not or visit failure, then
Reception server image data stream not.
4, the terminal shows and corresponding picture of image data and special efficacy, and this step is specially:
4.1, from local image data stream, parse image data;
4.2, show corresponding picture and special efficacy according to the image data that parses, this step is specially:
4.2.1 show a pictures Preset Time length;
4.2.2 show and the corresponding special efficacy of special efficacy code after the Preset Time length;
4.2.3 repetition above-mentioned steps.
As shown in Figure 2, a kind of special effect of picture function comprises in the realization system of digital television advertisement system:
Terminal 2 obtains corresponding picture of image data and demonstration and image data and special efficacy according to predetermined policy when being used to store special efficacy, user's remote controller or start, and terminal 2 comprises:
Receiving system 202 is used for the server images data flow that transmission and reception apparatus 103 sends;
Wherein, user's remote controller or start the time specifically are meant as the user and use a teleswitch or other installs when the terminal operated or user when starting shooting; When the server images data flow that said storage device 203 receives receiving system 202 saves as local image data stream, title, size, memory address and the memory time etc. that can preserve this this locality image data stream.
Said terminal 2 is one or more in digital television display, DTV STB, integrated digital television receiver, network digital TV and the hand-set digit TV.
A kind of special effect of picture function of the present invention is in the implementation method and the system of digital television advertisement system; Realized the dynamic mapping effect that display advertising is switched, made when the user gets into the electric program menu in the digital television advertisement system that the attentiveness nature has just focused on the advertisement picture of change in the very first time; Make the value of advertisement be able to sufficient embodiment; The present invention simultaneously can realize multiple dynamic mapping effect, and the change effect that makes spectators at every turn watch is all different, gives the continuous feeling of freshness of spectators; Excite spectators' curiosity, improved the ad attention of digital television advertisement system greatly.
The above is merely preferred embodiment of the present invention, and is in order to restriction the present invention, not all within spirit of the present invention and principle, any modification of being done, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a special effect of picture function is characterized in that in the implementation method of digital television advertisement system, comprises the steps:
In the terminal storage special efficacy;
Server generates image data with some initial picture;
The terminal obtains image data according to predetermined policy;
The terminal shows and corresponding picture of image data and special efficacy.
2. a kind of special effect of picture function according to claim 1 is characterized in that in the implementation method of digital television advertisement system server with the concrete steps that some initial picture generate image data is:
Initial picture is generated image data;
Image data is encapsulated as the server images data flow;
The server images data flow is sent.
3. a kind of special effect of picture function according to claim 2 is characterized in that in the implementation method of digital television advertisement system image data comprises picture name, picture format, picture size, coding of graphics and special efficacy code.
4. a kind of special effect of picture function according to claim 3 is characterized in that in the implementation method of digital television advertisement system the terminal according to the concrete steps that predetermined policy obtains image data is:
Detect and whether have the server images data flow;
If, then
When the server images data flow is consistent with the local image data stream of having stored, reception server image data stream not;
When server images data flow and the local image data stream of having stored were inconsistent, the reception server image data stream replaced with the server images data flow with local image data stream, and the server images data flow is saved as local image data stream;
If not or visit failure, then
Reception server image data stream not.
5. a kind of special effect of picture function according to claim 4 is characterized in that in the implementation method of digital television advertisement system the terminal shows and the concrete steps of corresponding picture of image data and special efficacy are:
From local image data stream, parse image data;
Show corresponding picture and special efficacy according to the image data that parses.
6. a kind of special effect of picture function according to claim 5 is characterized in that in the implementation method of digital television advertisement system, shows that according to the image data that parses the concrete steps of corresponding picture and special efficacy are:
Show a pictures Preset Time length;
Show and the corresponding special efficacy of special efficacy code after the Preset Time length;
Repeat above-mentioned steps.
7. a special effect of picture function is characterized in that in the realization system of digital television advertisement system, comprising:
Server (1) is used for some initial picture are generated image data;
Terminal (2) obtains corresponding picture of image data and demonstration and image data and special efficacy according to predetermined policy when being used to store special efficacy, user's remote controller or start.
8. a kind of special effect of picture function according to claim 7 is characterized in that in the realization system of digital television advertisement system server (1) comprising:
Generating apparatus (101) is used for initial picture is generated image data;
Processing unit (102) is used for image data is encapsulated in the server images data flow;
Dispensing device (103) is used for the server images data flow is sent.
9. a kind of special effect of picture function according to claim 8 is characterized in that in the realization system of digital television advertisement system terminal (2) comprising:
Checkout gear (201) is used to detect on the server (1) whether have the server images data flow;
Receiving system (202) is used for the server images data flow that transmission and reception apparatus (103) sends;
Storage device (203) is used to store the server images data flow that receiving system (202) receives, and the server images data flow of receiving system (202) reception is saved as local multimedia data stream, and the storage special efficacy;
Resolver (204) is used for from the local multimedia data stream of storage device (203), parsing image data;
Display unit (205) is used for showing corresponding picture and special efficacy according to the image data that resolver (204) parses.
10. a kind of special effect of picture function according to claim 9 is in the realization system of digital television advertisement system; It is characterized in that terminal (2) are one or more in digital television display, DTV STB, integrated digital television receiver, network digital TV and the hand-set digit TV.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012101396810A CN102724580A (en) | 2012-05-08 | 2012-05-08 | Method and system for realizing function of image special effects in digital television advertisement system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012101396810A CN102724580A (en) | 2012-05-08 | 2012-05-08 | Method and system for realizing function of image special effects in digital television advertisement system |
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| CN102724580A true CN102724580A (en) | 2012-10-10 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2012101396810A Pending CN102724580A (en) | 2012-05-08 | 2012-05-08 | Method and system for realizing function of image special effects in digital television advertisement system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110246266A (en) * | 2019-06-19 | 2019-09-17 | 深圳市丰巢科技有限公司 | A kind of information displaying method, device, equipment and medium |
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| US20070055534A1 (en) * | 2005-08-24 | 2007-03-08 | Lau Wai Y | Method and system for implementing advertising and marketing campaign in electronic and computer devices |
| CN101197925A (en) * | 2007-12-24 | 2008-06-11 | 康佳集团股份有限公司 | Digital television advertisement video downloading method and implementing method |
| CN101325777A (en) * | 2008-07-28 | 2008-12-17 | 宇龙计算机通信科技(深圳)有限公司 | Mobile terminal as well as application message display process, apparatus and system thereof |
| CN201600871U (en) * | 2010-01-28 | 2010-10-06 | 深圳市同洲电子股份有限公司 | System, server and terminal for achieving special effect of multi-media |
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2012
- 2012-05-08 CN CN2012101396810A patent/CN102724580A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070055534A1 (en) * | 2005-08-24 | 2007-03-08 | Lau Wai Y | Method and system for implementing advertising and marketing campaign in electronic and computer devices |
| CN101197925A (en) * | 2007-12-24 | 2008-06-11 | 康佳集团股份有限公司 | Digital television advertisement video downloading method and implementing method |
| CN101325777A (en) * | 2008-07-28 | 2008-12-17 | 宇龙计算机通信科技(深圳)有限公司 | Mobile terminal as well as application message display process, apparatus and system thereof |
| CN201600871U (en) * | 2010-01-28 | 2010-10-06 | 深圳市同洲电子股份有限公司 | System, server and terminal for achieving special effect of multi-media |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110246266A (en) * | 2019-06-19 | 2019-09-17 | 深圳市丰巢科技有限公司 | A kind of information displaying method, device, equipment and medium |
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Application publication date: 20121010 |