CN102611572B - Data analysis method, device and system - Google Patents
Data analysis method, device and system Download PDFInfo
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- CN102611572B CN102611572B CN201210038235.0A CN201210038235A CN102611572B CN 102611572 B CN102611572 B CN 102611572B CN 201210038235 A CN201210038235 A CN 201210038235A CN 102611572 B CN102611572 B CN 102611572B
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Abstract
The invention discloses a data analysis method which comprises the following steps of: matching a web address to be visited by a user with a built-in hierarchically-stored recommended web address by a network device; when a consistent recommended web address is matched, determining that the hierarchy of the web address to be visited by the user is the hierarchy related to the matched recommended web address, wherein the hierarchy of the recommended web address corresponds to the hierarchy of recommended information showed on a terminal; analyzing a terminal tag which is used for sending a service visit requirement; and if the hierarchy of the web address to be visited by the user is greater than or equal to a first threshold valve, sending the analyzed terminal tag, the web address to be visited by the user and the hierarchy of the web address to be visited by the user to a server, counting by the server the number of the terminal tags corresponding to each web address to be visited by the user in the hierarchy which is greater than or equal to the first threshold valve. The data analysis method provided by the embodiment of the invention is beneficial for reducing data analysis quantity and improving accuracy of analysis data.
Description
Technical field
The present invention relates to data analysis technique field, be specifically related to a kind of data analysing method, the network equipment, server and system.
Background technology
Day by day universal along with internet, the low-cost high-efficiency benefit of Internet advertising is day by day obvious, accept by increasing advertiser and approve.Carry out product promotion distribution by network media and become emerging marketing mode.
Network exact marketing and advertisement technology " precision marketing " & " Behavior Targeting ", the Accurate Analysis of commercial audience is implemented exactly on network marketing basis, identify the potential target user of product/activity, improve the popularization marketing probalility of success of Related product.
The key problem in technology of precision marketing and advertisement is that efficient and punctual which user on network that identifies clicks access or have viewed corresponding product advertising.Thus using the audience objective of these users as marketing further.
This just requires the Visitor Logs of all users in the service of rear end, the Internet or equipment records network, and by corresponding business intelligence (BI, Business Intelligent) technology implements multi-dimensional data analysis and data mining, predict the interest trend of corresponding user, corresponding advertisement delivery system is according to the analyses and prediction of Data Analysis Platform, carry out targetedly and implement advertisement putting, thus promoting the success rate of the Internet marketing.
The mode that prior art adopts usually " click → backstage sorting-out in statistics form → manual decision of foreground track user to promotion message adjusts Generalization bounds " realizes recommending service optimization, this way uses extensively, as Google Analytics, Apache Clickstream etc. at internet arena; Click because data volume is comparatively large and be difficult to track user at field of telecommunications, usually directly can estimate recommendation effect and indirect labor's decision-making by indirect modes such as traffic statistics, ad click statistics.
Prior art, in order to realize optimization and the precision improvement of precision marketing, is all put on the data analysis system of rear end by a large amount of energy and emphasis usually, sets up powerful cluster and parallel distributed computational analysis system.Along with the explosive growth of telecommunication field user and internet data amount, data analysis amount is increasing, and the precision of the data analyzed is more and more lower, and along with analytical system become more and more huger, Optimization analyses input cost is more and more higher.
Summary of the invention
The embodiment of the present invention provides a kind of data analysing method, can reduce data analysis amount, improves the precision analyzing data.The embodiment of the present invention additionally provides corresponding Apparatus and system.
A kind of data analysing method, comprising:
Receive Operational Visit request, in described Operational Visit request, comprise the network address that user will access;
The network address described user will accessed is mated by the recommendation network address of hierarchical storage with built-in;
When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal;
Parse the terminal iidentification sending described Operational Visit request;
If the level of the network address that described user will access is more than or equal to first threshold, the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access is sent to server, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
A kind of data analysing method, comprising:
The level of the network address that receiving terminal mark, user will access and the network address that described user will access;
The level association store of the network address that the network address will access described terminal iidentification, user and described user will access;
Level is more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
A kind of network equipment, comprising:
First receiving element, for receiving Operational Visit request, comprises the network address that user will access in described Operational Visit request;
Network address matching unit, the network address that the user for comprising in the Operational Visit request that received by described first receiving element will access is mated by the recommendation network address of hierarchical storage with built-in;
Level determining unit, for when described network address matching unit matches consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal;
Resolution unit, for parsing the mark of the terminal sending the Operational Visit request that described first receiving element receives;
Transmitting element, when level for the network address will accessed described user is more than or equal to first threshold, send to server terminal iidentification that described resolution unit parses, the level of network address that user will access and the network address that described user will access, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
A kind of server, comprising:
Second receiving element, the level of the network address that the network address will accessed for receiving terminal mark, user and described user will access;
Memory cell, the level association store of the network address that terminal iidentification, user for being received by described second receiving element will access and the network address that described user will access;
Analytic unit, for the level of described cell stores is more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
A kind of data analysis system, comprise the network equipment and server, the described network equipment is the network equipment described in technique scheme, and described server is the server described in technique scheme.
A kind of data analysis system, comprise the network equipment, deep packet analyzing device and server, described deep packet analyzing device and the described network equipment have communication connection;
The described network equipment receives Operational Visit request, and gives described deep packet analyzing device by the mirror image Packet forwarding of described Operational Visit request or described Operational Visit request, comprises the network address that user will access in described Operational Visit request;
The network address that described user will access by described deep packet analyzing device is mated by the recommendation network address of hierarchical storage with built-in; When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal; Parse the terminal iidentification sending described Operational Visit request; If the level of the network address that described user will access is more than or equal to first threshold, described deep packet analyzing device sends the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access to the described network equipment;
The described network equipment to server transmission and reception to the network address that will access of terminal iidentification, user and the level of network address that will access of described user;
Level is more than or equal to the data of first threshold as data source by described server, and statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
The embodiment of the present invention adopts and receives Operational Visit request, comprises the network address that user will access in described Operational Visit request; The network address described user will accessed is mated by the recommendation network address of hierarchical storage with built-in; When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal; Parse the terminal iidentification sending described Operational Visit request; If the level of the network address that described user will access is more than or equal to first threshold, the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access is sent to server, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.As long as access with user in prior art, background server is just analyzed and is compared, and the data analysing method that the embodiment of the present invention provides, can reduce data analysis amount, improves the precision analyzing data.
Accompanying drawing explanation
Fig. 1 is an embodiment schematic diagram of data analysing method in the embodiment of the present invention;
Fig. 2 is another embodiment schematic diagram of data analysing method in the embodiment of the present invention;
Fig. 3 is another embodiment schematic diagram of data analysing method in the embodiment of the present invention;
Fig. 4 is application scenarios embodiment schematic diagram in the embodiment of the present invention;
Fig. 5 is an embodiment schematic diagram of the network equipment in the embodiment of the present invention;
Fig. 6 is another embodiment schematic diagram of the network equipment in the embodiment of the present invention;
Fig. 7 is another embodiment schematic diagram of the network equipment in the embodiment of the present invention;
Fig. 8 is an embodiment schematic diagram of server in the embodiment of the present invention;
Fig. 9 is another embodiment schematic diagram of server in the embodiment of the present invention;
Figure 10 is an embodiment schematic diagram of system in the embodiment of the present invention;
Figure 11 is another embodiment schematic diagram of system in the embodiment of the present invention.
Embodiment
The embodiment of the present invention provides a kind of data analysing method, can reduce data analysis amount, improves the precision analyzing data.The embodiment of the present invention additionally provides corresponding Apparatus and system.Below be described in detail respectively.
Consult Fig. 1, from the angle of the network equipment, an embodiment of the data analysing method that the embodiment of the present invention provides comprises:
101, receive Operational Visit request, in described Operational Visit request, comprise the network address that user will access.
The network equipment provided in the embodiment of the present invention can be Gateway GPRS Support Node (GGSN, Gateway GPRS Support Node), also can be other network equipments with the function identical with the data analysis that the embodiment of the present invention provides, the embodiment of the present invention be described for GGSN.
During user's browse advertisements information, the recommended links initiating business request of advertisement can be clicked, GGSN receives service request, in fact service request is come by Packet Generation, user initiates a service request, this time service request may by one or more Packet Generation to GGSN, after GGSN receives a packet, first judge whether the packet received carries complete information, if judge that this packet is a complete data flow, carry complete information, the network address that the user so carried in acquisition packet will access, the network address that the user comprised in namely Operational Visit request will access, if GGSN judges that the packet received is imperfect, so first this packet is stored, by the time after receiving other packets of same service request, all packets of same service request are formed a complete data flow, obtain the network address that user will access.
102, the network address described user will accessed is mated by the recommendation network address of hierarchical storage with built-in.
After obtaining the network address that the user in described Operational Visit request will access, in GGSN, be built-in with recommendation list of websites, described built-in recommendation list of websites can be provided by third company, as main in ad-agency, Internet firm, personal advertisement etc.; Described recommendation list of websites comprises the mapping relations of recommending between network address and the level of described recommendation network address, recommends the level of network address corresponding with the level of the recommendation information represented in terminal; If the recommendation network address in recommendation list of websites is the second level, so this recommendation information is also the second level in displayed page; Recommendation information refers to media information, ad content, as the product advertising shown on the page.
The process of network address coupling can be: the recommendation network address in the network address will access user and built-in recommendation list is compared one by one.
103, when matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal.
After have found the recommendation network address identical with the network address that user will access in network address recommendation list, from recommending the level just can knowing the network address that described user will access the mapping relations of network address and described recommendation network address, that is, the level of network address that will access of described user for described in level associated by the recommendation network address that matches.
For providing individual-layer data, the displayed page higher slice of the recommendation information of advertisement in terminal represents by advertising content provider in advance, represents as the summary info of product is placed on one deck, and the details of product etc. are placed on two layers and represent; For the Internet automotive advertising, the brand message of automobile is placed on one deck represent, the details such as automotive performance parameter or activity are placed on two layers represent, after user clicks and browses and represent one deck, the advertisement of this advertisement why brand automobile can be known, only rely on the automobile what brand user understand and can not determine that user is interested in this automobile, if continue click to represent two layers of details such as understanding automotive performance parameter or activity etc., then illustrating that user is interested in this product, is real potential buyer.
In prior art, server for analyzing data can trace into user and click which network address, but can not determine the level of network address, so each click data is stored and analyzed, cause data analysis system increasing, and the precision of the data analyzed is also very low, cannot accurately lock the interested user of product.
Therefore embodiments provide a kind of level corresponding with the advertisement recommendation information level of advertising content provider and resolve scheme, the level of the recommendation information that user accesses can be determined, and this level can be sent to server, make server by analytic hierarchy process data.
104, the terminal iidentification sending described Operational Visit request is parsed.
The terminal that the embodiment of the present invention provides can be mobile terminal, also can be fixed terminal, if surfing Internet with cell phone, so the mark of terminal is exactly international mobile subscriber identification code (IMSI, International Mobile Subscriber Identification), as: 13580000000; If online computing, so the mark of terminal is exactly medium education (MAC, the Media Access Control) address of this terminal.
If the level of the network address that 105 described users will access is more than or equal to first threshold, the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access is sent to server, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
In prior art, server is given because the data all users being clicked advertisement recommendation information all send, the data volume making server store and to analyze is too huge, and has most data nonsensical to determining the interested user of product in these data.Therefore in the embodiment of the present invention, give first threshold, when after the level determining the network address that described user will access, if the level of the network address that user will access is more than or equal to this first threshold, the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access just is sent to server, if the level of the network address that user will access is less than this first threshold, then do not send data to server, the data analysis amount of server can be reduced like this, as first threshold be 2 time, the data only level being more than or equal to 2 send to server.
Because the network equipment is data that level is more than or equal to first threshold to the data that server sends, the data of such server analysis are also the data that level is more than or equal to first threshold, reduce data analysis amount.
After the level of the network address that server receives terminal iidentification, user will access and the network address that described user will access, level is more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access, so more easily determine, to the interested customer volume of product, to improve the precision of data analysis.
For example, after GGSN parses the mark of terminal, by the mark of terminal parsed, the network address that user will access and the network address that described user will access send to server recommending the level in network address, and the user being designated 13580000000 as terminal have accessed the network address of a vapour Mazda Motor specification allocation list
http:// www.baidu.com/s? wd=%C2%ED%D7%D4%B4%EF6 & rsv bp=0 & rsv spt= 3 & oq=%C2%ED%D7%D4%B4%EF & rsp=0 & f=3 & inputT=9203; Match the second level that this network address is positioned at built-in recommendation network address in step 103, so above three information are sent to server.
In the embodiment of the present invention, receive Operational Visit request, in described Operational Visit request, comprise the network address that user will access; The network address described user will accessed is mated by the recommendation network address of hierarchical storage with built-in; When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal; Parse the terminal iidentification sending described Operational Visit request; If the level of the network address that described user will access is more than or equal to first threshold, the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access is sent to server, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.As long as access with user in prior art, background server is just analyzed and is compared, and the data analysing method that the embodiment of the present invention provides, can reduce data analysis amount, improves the precision analyzing data.
Consult Fig. 2, from the angle of server, another embodiment of the data analysing method that the embodiment of the present invention provides comprises:
The level of the network address that 201, receiving terminal identifies, user will access and the network address that described user will access.
Server in the embodiment of the present invention mainly refers to the server for data analysis, as the server used in business intelligence;
The level of the network address that server receiving terminal mark, user will access and the network address that described user will access, as the example in above-described embodiment, the user being designated 13580000000 that so server just receives terminal have accessed the network address of a vapour Mazda Motor specification allocation list
http:// www.baidu.com/s? wd=%C2%ED%D7%D4%B4%EF6 & rsv bp=0 & rsv spt= 3 & oq=%C2%ED%D7%D4%B4%EF & rsp=0 & f=3 & inputT=9203; This network address belongs to the second level of recommendation.
The level association store of the network address that the network address 202, described terminal iidentification, user will accessed and described user will access.
The level of the network address that server can be terminal iidentification, user will access and the network address that described user will access sets up a mapping table, and the level of the network address that network address terminal iidentification, user will accessed in the mapping table and described user will access does mapping association.
203, level is more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
The data that server receives are data that level is more than or equal to first threshold, so level is just more than or equal to the data of first threshold as data source by server, add up the clicking rate of the network address that each user will access, in fact clicking rate is exactly the quantity of user, as long as the quantity counting terminal iidentification corresponding to network address that each user will access just obtains the clicking rate of the network address that this user will access.
As, access the clicking rate of the network address of a vapour Mazda Motor specification allocation list in statistics access second level, so, the terminal user identification of this network address of access is added and can obtains.
If advertising provider needs further information, as the ownership place to the interested user of a vapour Mazda Motor, the ownership place of each terminal iidentification so can be inquired from the list of terminal iidentification ownership place, and the ownership place association store of network address, the terminal iidentification corresponding with the network address that described user will access and described terminal iidentification that described user will be accessed; Add up the quantity of the terminal iidentification of each ownership place associated with the network address that each user will access; Can know that each place is to the interested number of users of this advertisement, can do better popularization for this area like this.
In the embodiment of the present invention, the level of the network address that receiving terminal mark, user will access and the network address that described user will access; The level association store of the network address that the network address will access described terminal iidentification, user and described user will access; Level is more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.As long as access with user in prior art, background server is just analyzed and is compared, the data analysing method that the embodiment of the present invention provides, by by recommendation information layering, the network equipment matches the level that user will access network address, and described level is sent to server, and background server only analyzes the data that level is more than or equal to first threshold, thus reduce data analysis amount, improve the precision analyzing data.
Consult Fig. 3, the overall process of the data analysing method embodiment provided for above-described embodiment is described in detail:
S1, terminal send Operational Visit request to the network equipment;
The network address that user will access is comprised in described Operational Visit request.
The network address that described user will access by S2, the network equipment is mated by the recommendation network address of hierarchical storage with built-in;
The network equipment obtains the network address that the user in described Operational Visit request will access after receiving the Operational Visit request of terminal transmission; The network address described user will accessed is mated with the recommendation network address in built-in recommendation list of websites, and described recommendation list of websites comprises the mapping relations of recommending between network address and the level of described recommendation network address.
S3, the network equipment when when matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal.
After have found the recommendation network address identical with the network address that user will access in network address recommendation list, from recommending the level just can knowing the network address that described user will access the mapping relations of network address and described recommendation network address, that is, the level of network address that will access of described user for described in level associated by the recommendation network address that matches.
S4, the network equipment parse the terminal iidentification sending described Operational Visit request;
Terminal can be mobile terminal, also can be fixed terminal, if surfing Internet with cell phone, so the mark of terminal be exactly international mobile subscriber identification code (IMSI, International Mobile Subscriber Identification), as: 13580000000; If online computing, so the mark of terminal is exactly medium education (MAC, the Media Access Control) address of this terminal.
If the level of the network address that the described user of S5 will access is more than or equal to first threshold, send the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access to server;
The network equipment sends level and is more than or equal to the data of first threshold to server, can reduce the data analysis amount of server.
S6, server statistics are more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
Advertising provider can according to the click volume of the advertisement represented in server, and that determines this advertisement is concerned degree, meanwhile, can also know that to have which user interested in this advertisement, can promote for these to the interested user of advertisement.
In the present embodiment, on the whole the data analysing method that the embodiment of the present invention provides is illustrated, has goodly embodied the data analysing method that the embodiment of the present invention provides, data analysis amount can be reduced, improve the precision analyzing data.
For ease of understanding, below for an embody rule scene, the data analysing method provided in the embodiment of the present invention is described in detail:
Consult Fig. 4, terminal use clicks access Products Show network address (URL, Uniform/Universal Resource Locator), initiate Internet service access request, Operational Visit request is finally received by GGSN, the network address that the user comprised in the request of GGSN acquisition Operational Visit will access, as terminal use 13100000000,13200000000,13300000000,13400000000,13500000000 have accessed the trendy network address of Bossden down jackets 2011 all respectively
http:// huoyan.blogcn.com/88, with wherein 13100000000 user's initiating business requests, the process of this service request of GGSN process, the network address that this user will access by GGSN
http:// huoyan.blogcn.com/88mate with built-in recommendation network address, find this network address recommending the second level in network address, if the first threshold of the level arranged in GGSN is 2, so GGSN is by the mark 13100000000 of the terminal of this user, the network address that user will access
http:// huoyan.blogcn.com/88the level second level of this network address sends to server, the data structure sent can consult following table 1: just for 13100000000 these users in this scene, for the user that other several initiations are asked equally, GGSN makes same process, also the information of other several users is sent to server.
The data structure table that table 1:GGSN sends
| Level | The mark of terminal | Network address |
| 2 | 13100000000 | http://huoyan.blogcn.com/88 |
Fly the service request that down jackets 2011 are trendy during user 13600000000 has initiated to avenge, network address is
http:// abc.wm23.com/aiken/144512.html, GGSN is also resolved to this network address and is positioned at the second level, and so terminal iidentification is 13600000000 by GGSN,
http:// abc.wm23.com/aiken/144512.html, be positioned at the second level three information and also issue server.
Server receives the data that GGSN sends, the network address corresponding stored mark of terminal and user will accessed according to level; Or for the several users mentioned in this scene, the information of these users is stored in a table by server, as table 2
| Level | The mark of terminal | Network address |
| 2 | 13100000000 | http://huoyan.blogcn.com/88 |
| 2 | 13200000000 | http://huoyan.blogcn.com/88 |
| 2 | 13300000000 | http://huoyan.blogcn.com/88 |
| 2 | 13400000000 | http://huoyan.blogcn.com/88 |
| 2 | 13500000000 | http://huoyan.blogcn.com/88 |
| 2 | 13600000000 | http://abc.wm23.com/aiken/144512.html |
Certainly above-mentioned 6 users are only gived in this scene, in fact a lot of users can be had, the network address of access also can not be identical, but processing method is identical, if server will analyze the data that in the second layer, Bossden down jackets 2011 are trendy, the data in above-mentioned table 3 being carried out filtering screening, is that the data of 13600000000 screen out by terminal user identification, the user that statistics accesses Bossden down jackets 2011 trendy has 5 people, so just specifically can recommend for these 5 users.
The situation that recommendation network address is 2 layers is only gived in this application scene, in fact plurality of layers can be had, as noted above Bossden down jackets 2011 are trendy, if user clicks certain concrete a down jackets again, so just can orientate this one deck as third layer, if want to grasp the user liking these a down jackets, so just can analyze for the user of this network address of access.
Consult Fig. 5, an embodiment of the network equipment that the embodiment of the present invention provides comprises:
First receiving element 301, for receiving Operational Visit request, comprises the network address that user will access in described Operational Visit request;
Network address matching unit 302, the network address that the user for comprising in the Operational Visit request that received by described first receiving element 301 will access is mated by the recommendation network address of hierarchical storage with built-in;
Level determining unit 303, for when described network address matching unit 302 matches consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal;
Resolution unit 304, for parsing the mark of the terminal sending the Operational Visit request that described first receiving element 301 receives;
Transmitting element 305, when level for the network address will accessed described user is more than or equal to first threshold, send to server terminal iidentification that described resolution unit 304 parses, the level of network address that user will access and the network address that described user will access, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
In the embodiment of the present invention, the first receiving element 301 receives Operational Visit request, comprises the network address that user will access in described Operational Visit request; The network address that the user comprised in the Operational Visit request that described first receiving element 301 receives by network address matching unit 302 will access is mated by the recommendation network address of hierarchical storage with built-in; Level determining unit 303 is when described network address matching unit 302 matches consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal; Resolution unit 304 parses the mark of the terminal sending the Operational Visit request that described first receiving element 301 receives; Transmitting element 305 is when the level of the network address that described user will access is more than or equal to first threshold, send to server terminal iidentification that described resolution unit 304 parses, the level of network address that user will access and the network address that described user will access, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.Compared with prior art, the network equipment that the embodiment of the present invention provides, can reduce data analysis amount, improves the precision analyzing data.
Consult Fig. 6, on the basis of embodiment corresponding to above-mentioned Fig. 5, another embodiment of the network equipment that the embodiment of the present invention provides also comprises:
Acquiring unit 306, the network address that the user for obtaining in Operational Visit request that described first receiving element 301 receives will access;
Described network address matching unit 302, the network address will accessed for described acquiring unit being obtained 306 users got is mated with the recommendation network address in built-in recommendation list of websites, and described recommendation list of websites comprises the mapping relations of recommending between network address and the level of described recommendation network address.
Consult Fig. 7, on the basis of embodiment corresponding to above-mentioned Fig. 6, described in another embodiment of the network equipment that the embodiment of the present invention provides, acquiring unit 306 comprises:
Filtering module 3061, for when described Operational Visit request is included in multiple packet, filters out the packet of repetition;
Order module 3062, sorts for described filtering module 3061 is filtered rear remaining packet, forms a complete data flow;
Parsing module 3063, for parsing the network address that user will access in the complete data flow that described order module 3062 formed.
Filtering module 3061 in acquiring unit 306 in the network equipment, when described Operational Visit request is included in multiple packet, filters out the packet of repetition; Described filtering module 3061 is filtered rear remaining packet and sorts by order module 3062, forms a complete data flow; The network address that user will access is parsed in the complete data flow that described order module 3062 forms by parsing module 3063.
Consult Fig. 8, an embodiment of the server provided in the embodiment of the present invention comprises:
Second receiving element 401, the level of the network address that the network address will accessed for receiving terminal mark, user and described user will access;
Memory cell 402, the level association store of the network address that terminal iidentification, user for being received by described second receiving element 401 will access and the network address that described user will access;
Analytic unit 403, the level for described memory cell 402 being stored is more than or equal to the data of first threshold as data source, and statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
In the embodiment of the present invention, the level of the network address that the second receiving element 401 receiving terminal mark, user will access and the network address that described user will access; The level association store of the network address that the terminal iidentification that described second receiving element 401 receives by memory cell 402, user will access and the network address that described user will access; The level that described memory cell 402 stores is more than or equal to the data of first threshold as data source by analytic unit 403, and statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.Compared with prior art, the data that the server provided in the embodiment of the present invention can be corresponding according to analytic hierarchy process, can reduce data analysis amount like this, improve data analysis precision.
Consult Fig. 9, on the basis of embodiment corresponding to above-mentioned Fig. 8, described in another embodiment of the server that the embodiment of the present invention provides, analytic unit 403 comprises:
Query unit 404, for inquiring the ownership place of each terminal iidentification from the list of terminal iidentification ownership place;
Described memory cell 402, the ownership place association store of the terminal iidentification also inquired for the network address that described user will be accessed, the terminal iidentification corresponding with the network address that described user will access and described query unit 404;
Described analytic unit 403, also for adding up the quantity of the terminal iidentification of each ownership place associated with the network address that each user will access that described memory cell 402 stores.
Consult Figure 10, an embodiment of the data analysis system that the embodiment of the present invention provides comprises the network equipment 30 and server 40,
The network equipment 30, for receiving Operational Visit request, comprises the network address that user will access in described Operational Visit request; The network address described user will accessed is mated by the recommendation network address of hierarchical storage with built-in; When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal; Parse the terminal iidentification sending described Operational Visit request; If the level of the network address that described user will access is more than or equal to first threshold, the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access is sent to server, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
Server 40, the level of the network address that the network address will accessed for receiving terminal mark, user and described user will access; The level association store of the network address that the network address will access described terminal iidentification, user and described user will access; Level is more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
The system that the embodiment of the present invention provides can reduce data analysis amount, improves the precision analyzing data.
Ginseng moon Figure 11, another embodiment of the system that the embodiment of the present invention provides comprises: comprise the network equipment 30, deep packet analyzing device 50 and server 40, and described deep packet analyzing device 50 has communication connection with described network device communications 30;
The described network equipment 30, for receiving Operational Visit request, and giving described deep packet analyzing device by the mirror image Packet forwarding of described Operational Visit request or described Operational Visit request, comprising the network address that user will access in described Operational Visit request;
Described deep packet analyzing device 50, mates by the recommendation network address of hierarchical storage with built-in for the network address described user will accessed; When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal; Parse the terminal iidentification sending described Operational Visit request; If the level of the network address that described user will access is more than or equal to first threshold, described deep packet analyzing device sends the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access to the described network equipment;
The described network equipment 30, for server transmission and reception to the network address that will access of terminal iidentification, user and the level of network address that will access of described user;
Described server 40, for level being more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
The system that the embodiment of the present invention provides can reduce data analysis amount, improves the precision analyzing data.
In sum, in the embodiment of the present invention, receive Operational Visit request, in described Operational Visit request, comprise the network address that user will access; The network address described user will accessed is mated by the recommendation network address of hierarchical storage with built-in; When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal; Parse the terminal iidentification sending described Operational Visit request; If the level of the network address that described user will access is more than or equal to first threshold, the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access is sent to server, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.As long as access with user in prior art, background server is just analyzed and is compared, and the data analysing method that the embodiment of the present invention provides, can reduce data analysis amount, improves the precision analyzing data.
The basis of the embodiment of the present invention in advance content (such as media/ad content) is carried out layering to represent, statistics is browsed to recommending the click of the darker content information of media content level for user, precision is higher, and represented by layering, determine emphasis network address visit information, reduce invalid Visitor Logs information, and by content layering, reduce large quantitative statistics entry data.
In the embodiment of the present invention, network side carries out the executive agent of data analysis can be integrated with deep packet to resolve (DPI, Deep Packet inspect) network equipment of function, as Gateway GPRS Support Node (GGSN, Gateway GPRS Support Node), also can be the deep packet analyzing device with the network equipment with communication connection, it can be specifically plug-in deep packet analyzing device on network devices, as hung over outside the equipment with DPI analytical capabilities on GGSN, and establish a communications link with described GGSN.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is that the hardware that can carry out instruction relevant by program has come, this program can be stored in a computer-readable recording medium, and storage medium can comprise: ROM, RAM, disk or CD etc.
The data analysing method provided the embodiment of the present invention is above described in detail with, the network equipment and server, apply specific case herein to set forth principle of the present invention and execution mode, the explanation of above embodiment just understands method of the present invention and core concept thereof for helping; Meanwhile, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (12)
1. a data analysing method, is characterized in that, comprising:
Receive Operational Visit request, in described Operational Visit request, comprise the network address that user will access;
The network address described user will accessed is mated by the recommendation network address of hierarchical storage with built-in;
When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal;
Parse the terminal iidentification sending described Operational Visit request;
If the level of the network address that described user will access is more than or equal to first threshold, the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access is sent to server, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
2. data analysing method according to claim 1, is characterized in that, the described network address described user will accessed is mated by the recommendation network address of hierarchical storage with built-in, comprising:
Obtain the network address that the user in described Operational Visit request will access;
The network address described user will accessed is mated with the recommendation network address in built-in recommendation list of websites, and described recommendation list of websites comprises the mapping relations of recommending between network address and the level of described recommendation network address.
3. data analysing method according to claim 2, is characterized in that, described Operational Visit request is included in multiple packet;
The network address that user in the request of described acquisition Operational Visit will access comprises: the packet filtering out repetition, is sorted by remaining packet, forms a complete data flow; The network address that user will access is parsed from described complete data flow.
4. a data analysing method, is characterized in that, comprising:
The level of the network address that receiving terminal mark, user will access and the network address that described user will access, the level of the network address that described user will access is that the network address that described user will access by the network equipment is mated by the recommendation network address of hierarchical storage with built-in, level associated by the described recommendation network address obtained when mating consistent, the level of described recommendation network address is corresponding with the level of the recommendation information represented in terminal;
The level association store of the network address that the network address will access described terminal iidentification, user and described user will access;
Level is more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
5. data analysing method according to claim 4, is characterized in that, described statistics is more than or equal in first threshold level, after the quantity of the terminal iidentification corresponding with the network address that each user will access, also comprises:
The ownership place of each terminal iidentification is inquired from the list of terminal iidentification ownership place, and the ownership place association store of network address, the terminal iidentification corresponding with the network address that described user will access and described terminal iidentification that described user will be accessed;
Add up the quantity of the terminal iidentification of each ownership place associated with the network address that each user will access.
6. a network equipment, is characterized in that, comprising:
First receiving element, for receiving Operational Visit request, comprises the network address that user will access in described Operational Visit request;
Network address matching unit, the network address that the user for comprising in the Operational Visit request that received by described first receiving element will access is mated by the recommendation network address of hierarchical storage with built-in;
Level determining unit, for when described network address matching unit matches consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal;
Resolution unit, for parsing the mark of the terminal sending the Operational Visit request that described first receiving element receives;
Transmitting element, when level for the network address will accessed described user is more than or equal to first threshold, send to server terminal iidentification that described resolution unit parses, the level of network address that user will access and the network address that described user will access, server statistics is made to be more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
7. the network equipment according to claim 6, is characterized in that, also comprises:
Acquiring unit, the network address that the user for obtaining in Operational Visit request that described first receiving element receives will access;
Described network address matching unit, the network address will accessed for the user got by described acquiring unit is mated with the recommendation network address in built-in recommendation list of websites, and described recommendation list of websites comprises the mapping relations of recommending between network address and the level of described recommendation network address.
8. the network equipment according to claim 7, is characterized in that, described acquiring unit comprises:
Filtering module, for when described Operational Visit request is included in multiple packet, filters out the packet of repetition;
Order module, sorts for remaining packet after being filtered described filtering module, forms a complete data flow;
Parsing module, for parsing the network address that user will access in the complete data flow that described order module formed.
9. a server, is characterized in that, comprising:
Second receiving element, the level of the network address that the network address will accessed for receiving terminal mark, user and described user will access, the level of the network address that described user will access is that the network address that described user will access by the network equipment is mated by the recommendation network address of hierarchical storage with built-in, level associated by the described recommendation network address obtained when mating consistent, the level of described recommendation network address is corresponding with the level of the recommendation information represented in terminal;
Memory cell, the level association store of the network address that terminal iidentification, user for being received by described second receiving element will access and the network address that described user will access;
Analytic unit, for the level of described cell stores is more than or equal to the data of first threshold as data source, statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
10. server according to claim 9, is characterized in that, also comprises:
Query unit, for inquiring the ownership place of each terminal iidentification from the list of terminal iidentification ownership place;
Described memory cell, the ownership place association store of the terminal iidentification also inquired for the network address that described user will be accessed, the terminal iidentification corresponding with the network address that described user will access and described query unit;
Described analytic unit, also for adding up the quantity of the terminal iidentification of each ownership place associated with the network address that each user will access of described cell stores.
11. 1 kinds of data analysis systems, is characterized in that, comprise the network equipment and server, the described network equipment for the network equipment described in the claims 6 ~ 8 any one, described server be the server described in the claims 9 or 10.
12. 1 kinds of data analysis systems, is characterized in that, comprise the network equipment, deep packet analyzing device and server, and described deep packet analyzing device and the described network equipment have communication connection;
The described network equipment receives Operational Visit request, and gives described deep packet analyzing device by the mirror image Packet forwarding of described Operational Visit request or described Operational Visit request, comprises the network address that user will access in described Operational Visit request;
The network address that described user will access by described deep packet analyzing device is mated by the recommendation network address of hierarchical storage with built-in; When matching consistent recommendation network address, determine the level of the network address that described user will access for described in level associated by the recommendation network address that matches, recommend the level of network address corresponding with the level of the recommendation information represented in terminal; Parse the terminal iidentification sending described Operational Visit request; If the level of the network address that described user will access is more than or equal to first threshold, described deep packet analyzing device sends the level of network address that the terminal iidentification, the user that parse will access and the network address that described user will access to the described network equipment;
The described network equipment to server transmission and reception to the network address that will access of terminal iidentification, user and the level of network address that will access of described user;
Level is more than or equal to the data of first threshold as data source by described server, and statistics is more than or equal in first threshold level, the quantity of the terminal iidentification corresponding with the network address that each user will access.
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