CN102546715A - Method and device for transiting and caching media information - Google Patents

Method and device for transiting and caching media information Download PDF

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Publication number
CN102546715A
CN102546715A CN2010106178565A CN201010617856A CN102546715A CN 102546715 A CN102546715 A CN 102546715A CN 2010106178565 A CN2010106178565 A CN 2010106178565A CN 201010617856 A CN201010617856 A CN 201010617856A CN 102546715 A CN102546715 A CN 102546715A
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China
Prior art keywords
media information
media
network
plan
downloads
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Pending
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CN2010106178565A
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Chinese (zh)
Inventor
唐焱
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SHANGHAI KAIDA ADVERTISING CO Ltd
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SHANGHAI KAIDA ADVERTISING CO Ltd
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Priority to CN2010106178565A priority Critical patent/CN102546715A/en
Publication of CN102546715A publication Critical patent/CN102546715A/en
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Abstract

The embodiment of the invention discloses a method and a device for transiting and caching media information, which are used for updating media information content in time and remitting communication cost. The method comprises the following steps of: regularly detecting network connection; judging whether the network is free or not when the network connection is detected; downloading a media information plan if the network is free; not downloading the media information plan temporarily if the network is not free; and when the media information plan is required to be downloaded, sending a media information plan downloading request to a network server.

Description

A kind of transfer buffered media information approach and device
Technical field
The present invention relates to communication technical field, relate in particular to a kind of transfer buffered media information approach and device.
Background technology
Along with mobile phone day by day popularizing in people's life; Cellphone subscriber colony constantly enlarges; Utilize mobile phone to become businessman and conduct promotion to product to cellphone subscriber's playing advertisements business; The good approach of enhancing the reputation, and obtain the advertising business content and report the mode of advertising business clicking rate to become a ring important in the ad playing technology.
The professional pattern of now common playing advertisements is embedded pattern; Promptly in the application program of mobile phone, embed one section code that is used for display ads; Presenting advertising content in the application program operation; In the embedded advertisements pattern, that obtains the advertising business content takes following dual mode usually: first kind of mode is when playing advertisements, and the application program in the mobile phone is from the instant loading correspondent advertisement business tine of network side server; The second way is program to be obtained in advertisement be embedded in the application program in the mobile phone, operates in mobile phone end simultaneously with application program, does not carry out alternately with network side.The advertising business clicking rate is to calculate the important evidence of advertising business effect, and the mode that reports of ad click rate uploads to network side server by application program usually immediately, is similar to first kind of mode obtaining the advertising business content.
More than in two kinds of usual ways that obtain ad content, first kind of obtain manner can produce certain communication cost owing to be from network side server downloads ad content; For the user brings extra rate burden; Second kind of obtain manner only in the mobile phone end operation, do not carry out alternately with network side server because program is obtained in advertisement is to be embedded in the application program of mobile phone; Therefore can't be in time obtain and upgrade the advertising business content from network side server; And the advertising business clicking rate report mode owing to be to upload to network side server immediately by application program, also can produce certain communication cost, for the user brings extra rate burden.
Summary of the invention
The embodiment of the invention provides a kind of transfer buffered media information approach and device, deduction and exemption communication cost when can upgrade media information content in time.
The method of a kind of transfer buffered media information that the embodiment of the invention provides comprises:
Regularly detection network connects; When detecting the network connection, judge whether said network connects is free nets; If network is connected to free nets, then confirming as needs the downloads of media informational program, if network is connected to the paying network, then confirming as does not need the downloads of media informational program; When needs downloads of media informational program, send media information plan download request to the webserver, comprise the information of said media information plan in the said download request; Receive the media information plan of said webserver transmission and be stored to media information plan storehouse.
A kind of home server that the embodiment of the invention provides comprises: detecting module, and being used for regularly, detection network connects; Judge module is used for when detecting the network connection, judges whether said network connects is free nets; Determination module is used for if network is connected to free nets, and then confirming as needs the downloads of media informational program, if network is connected to the paying network, then confirming as does not need the downloads of media informational program; Sending module is used for when needs downloads of media informational program, sends media information plan download request to the webserver, comprises the information of said media information plan in the said download request; Receiver module is used to receive the media information plan that the said webserver sends; Memory module is used to receive after the media information plan of said webserver transmission, and said media information plan is stored to media information plan storehouse.
Can find out that from above technical scheme the embodiment of the invention has the following advantages: local service program timing detection network connects, when detecting the network connection; Judge whether said network connects is free nets; If network is connected to free nets, then confirming as needs the downloads of media informational program, when needs downloads of media informational program; Send media information plan download request to the webserver; The information that comprises the media information plan of needs download in this download request, the media information plan that receives webserver transmission also is stored to media information plan storehouse, when the user does not produce the network service expense when reading media information content; And constantly download new media information plan, media information content is upgraded in time from the webserver.
Description of drawings
Fig. 1 is the embodiment sketch map of transfer buffered media information approach in the embodiment of the invention;
Fig. 2 is another embodiment sketch map of transfer buffered media information approach in the embodiment of the invention;
Fig. 3 is the embodiment sketch map of home server in the embodiment of the invention.
Embodiment
The embodiment of the invention provides a kind of transfer buffered media information approach, is used to the media information content that upgrades in time, and reduces or remits communication cost simultaneously, and the embodiment of the invention also provides a kind of transfer buffered media massaging device, will be described in detail below.
Need to prove that media information is of a great variety, the form of expression is various; For example literal, figure, image, audio frequency, video and animation or the like; And a kind of as media information of advertising business also comprises the multiple form of expression of as above describing, and is that example is described in detail the transfer buffered media information approach in the present embodiment below with the advertising business; See also Fig. 1, the transfer buffered media information approach that the embodiment of the invention provides comprises:
101, regularly detection network connects;
Transfer buffered media information spinner in the embodiment of the invention will be accomplished by home server, and at first, home server regularly surveys whether there is the network connection.
Need to prove; Realize that the detection network ways of connecting can preset the module that detection network connects in home server; Through initiatively sending detectable signal, perhaps passive reception network signal comes the existence of perception network connection all around, also can be other detection network ways of connecting; The concrete mode that detection network connects is relevant with the process of application, does not do concrete qualification here.
102, when connecting, network judges when detecting whether this network connects is free nets;
When home server detects when existing network to connect, judge whether the network that detects connects is free nets, for example, whether be free WIFI network.
Need to prove, judge the network detect connect whether be the concrete mode of free nets can be by existing techniques in realizing, concrete implementation is not done qualification here.
In the present embodiment, judge network when home server and be connected to free nets, then execution in step 103, judge network when home server and are connected to the paying network, and then execution in step 104.
103, confirm as and need the downloads of media informational program;
If in the step 102, home server is judged network and is connected to free nets, WIFI network for example, and then confirming as needs the downloads of media informational program, can save communication cost from free nets downloads of media informational program.
The particular content of media information plan will be described in detail in the subsequent implementation example.
104, confirm as and do not need the downloads of media informational program;
If in the step 102, home server is judged network and is connected to the paying network, then can temporarily confirm as does not need the downloads ad business plan, avoids unnecessary communication cost.
105, send media information plan download request to the webserver;
Concrete; When step 103 need to confirm the downloads ad business plan, home server sent advertising business plan download request to the webserver, in this download request, contained the relevant information of the advertising business plan of downloading with preparation request; Thereby the webserver can send to home server with the advertising business plan that home server requires to download according to this relevant information; This relevant information can be the concrete input zone of the advertising business that will download, to colony, information such as display format; The concrete information content is relevant with actual application, does not do concrete qualification here.
106, receive the media information plan that the webserver sends and be stored to media information plan storehouse.
In the embodiment of the invention, home server receives the advertising business plan that the webserver sends, and this advertising business plan is stored to advertising business plan storehouse, and this advertising business plan storehouse is arranged on the database that local advertising business is deposited.
In the embodiment of the invention, home server regularly detection network connects, when detecting the network connection; Judge whether network connects is free nets; If network is connected to free nets, then confirming as needs the downloads of media informational program, sends media information plan download request to the webserver; The information that in this download request, contains the media information plan that to download to some extent; Receive the media information plan that the webserver sends and also be stored to media information plan storehouse, owing in advance the media information content of network side is downloaded on the home server, when reading media information content, can not produce the network service expense as the user so; And, make that media information content obtains upgrading in time owing to constantly download new media information plan from the webserver.
For the ease of understanding, with another embodiment the transfer buffered media information approach in the embodiment of the invention is described in detail below, with the advertising plan example still, see also Fig. 2, another embodiment of transfer buffered media information approach in the embodiment of the invention comprises:
201, regularly detection network connects;
The content of step 201 in the embodiment of the invention, see also embodiment illustrated in fig. 1 in the associated description content of step 101, repeat no more here.
202, when connecting, network judges when detecting whether this network connects is free nets;
The content of step 202 in the embodiment of the invention, see also embodiment illustrated in fig. 1 in the associated description of step 102, repeat no more here.
In the present embodiment, judge network when home server and be connected to free nets, then execution in step 205, judge network when home server and are connected to the paying network, and then execution in step 203.
203, confirm as the media information plan that need not download;
If in the step 202, home server is judged network and is connected to the paying network, then can temporarily confirm as does not need the downloads ad business plan, avoids unnecessary communication cost.
204, judging whether time of not upgrading in media information plan storehouse surpasses presets duration;
At first preset certain duration, because downloads ad business plan not for a long time influences the renewal in advertising business plan storehouse; So even if network is the paying network, after after a while, for guaranteeing upgrading in time of advertising business plan storehouse; Home server also can be from network side downloads ad business plan; The concrete duration that presets can for example 24 hours or 36 hours, not done concrete qualification here according to concrete advertising business setting.
Concrete, home server judges that the time of not upgrading in advertising business plan storehouse whether above presetting duration, presets duration if surpassed, and data lost efficacy in the local advertising business plan storehouse, when network connects, and execution in step 205.
205, confirm as and need the downloads of media informational program;
In the embodiment of the invention, under two kinds of situation, can confirm as needs the downloads of media informational program:
One, if in the step 202, home server is judged network and is connected to free nets, WIFI network for example, then confirming as needs the downloads of media informational program, can save communication cost from free nets downloads of media informational program.
Two, surpass and preset duration if step 204 is judged time of not upgrading in media information plan storehouse; Then confirming as needs the downloads of media informational program; The preferential most favorable internetwork connection mode of downloading service of selecting, for example (3G is 3rd-generation) than second generation mobile communication technology (2G for the 3G (Third Generation) Moblie technology; Second generation) downloading service charge is lower, then preferentially selects the 2G network to connect the downloads ad business plan.
In the embodiment of the invention; Media information is of a great variety; The form of expression is various, for example literal, figure, image, audio frequency, video and animation or the like, and a kind of as media information of advertising business; Also comprising the multiple form of expression of as above describing, is that example is described in detail the transfer buffered media information approach in the present embodiment below with the advertising business.
Concrete; In advertising business, the advertising business plan comprises advertising business planning chart and advertising business content, and the advertising business planning chart comprises that related data and client that advertising business is thrown in throw in requirement to the orientation of advertising business; Wherein, The related data that advertising business is thrown in comprises the zone that advertising business is thrown in, the colony that is directed against, advertising business full screen display or half screen demonstration etc.; It then is the real needs of different clients to different advertisements that the client throws in requirement to the orientation of advertising business; The advertising business content can comprise literal, figure, image, audio frequency, video and animation, and the concrete manifestation form can be carried out different combinations according to the difference of concrete advertising business, does not do concrete qualification here.
206~207, in the embodiment of the invention content of step 206 to 207 see also embodiment illustrated in fig. 1 in the associated description of step 104 to 105, repeat no more here.
208, upgrade the media information plan parameters.
Concrete, the media information plan parameters can comprise the release time of media information, throws in type and input form etc.; The particular type of parameter with can adjust according to application process; Do not do concrete qualification here, home server is behind network side downloads of media informational program, to the release time of the media information in the local media information plan storehouse; Throwing in parameters such as type and input form upgrades; The form of throwing in comprises placement position, resource type, display width, demonstration height etc., and the form of specifically throwing in is relevant with the process of practical application, does not do concrete qualification here.
In the embodiment of the invention; Preset certain duration; Whether home server judges the time of not upgrading in media information plan storehouse above presetting duration, if above presetting duration, then home server can be from network side downloads of media informational program storehouse; Thereby avoided if ambient network is when being the paying network long-time not downloads ad business plan and influence the renewal in advertising business plan storehouse.
In the face of the home server that provides in the embodiment of the invention is described in detail, see also Fig. 3 down, the home server in the embodiment of the invention one embodiment comprises:
Detecting module 301, being used for regularly, detection network connects;
Judge module 302 is used for when detecting the network connection, judges whether this network connects is free nets;
Determination module 303; Be used for if network is connected to free nets, then confirming as needs the downloads of media informational program, if network is connected to the paying network; Then confirming as does not need the downloads of media informational program; And be used for presetting duration if the time that media information plan storehouse is not upgraded surpasses, then when detecting the network connection, confirming as needs the downloads of media informational program.
Sending module 304 is used for when needs downloads of media informational program, sends media information plan download request to the webserver, comprises the information of media information plan in this download request;
Receiver module 305 is used to receive the media information plan that the webserver sends;
Memory module 306 is used to receive after the media information plan of webserver transmission, and this media information plan is stored to media information plan storehouse.
Home server in the present embodiment can further include: update module 507 is used for the relevant parameter according to the media information schedule regeneration downloads of media informational program of downloading and storing.
For ease of understanding, with a concrete application scenarios contact between each module of home server in the present embodiment is described below:
In the present embodiment; Detecting module 301 regularly detection network connects, and when detecting the network connection, judge module 302 judges whether this network connects is free nets; Realize that the detection network ways of connecting can preset the module that detection network connects in home server; Through initiatively sending detectable signal, perhaps passive reception network signal comes the existence of perception network connection all around, also can be other detection network ways of connecting; The concrete mode that detection network connects is relevant with the process of application, does not do concrete qualification here.
If judge module 302 is judged network and is connected to free nets; Then determination module 303 is confirmed as needs the downloads of media informational program; If judge module 302 is judged network and is connected to the paying network, then determination module 303 is confirmed as does not need the downloads of media informational program, presets duration if the time that media information plan storehouse is not upgraded surpasses; Then when detecting module 301 detected the network connection, determination module 303 is confirmed as needed the downloads of media informational program.
Need to prove; When the network that detects is connected to the paying network, need the downloads of media informational program again, then preferentially select the most favorable internetwork connection mode of downloading service; 3G (Third Generation) Moblie technology (3G for example; 3rd-generation) lower than the downloading service charge of second generation mobile communication technology (2G, second generation), then preferentially select the 2G network to connect the downloads of media informational program.
When needs downloads of media informational program; Sending module 304 sends media information plan download request to the webserver, comprises the information of media information plan in this download request, specifically in advertising business; Home server sends advertising business plan download request to the webserver; The relevant information that in this download request, contains the advertising business plan of downloading with preparation request, thereby the webserver can send to home server with the advertising business plan that home server requires to download according to this relevant information, this relevant information can be that the concrete input of the advertising business that will download of institute is regional; To colony; Information such as display format, the concrete information content is relevant with actual application, does not do concrete qualification here.
Receiver module 305 receives the media information plan that the webserver sends, and memory module 306 is stored to media information plan storehouse with this media information plan afterwards.
Need to prove; The concrete course of work of judge module 302 and determination module 303; Can referring to aforementioned embodiment illustrated in fig. 2 in the associated description of step 203 to 205; The concrete renewal process of update module 307 sees also the associated description of aforementioned middle step 208 embodiment illustrated in fig. 2, specifically repeats no more here.
In the technical scheme that the embodiment of the invention provides, detecting module 301 regularly detection network connects, when detecting the network connection; Judge module 302 judges whether this network connects is free nets; If judge module 302 is judged network and is connected to free nets, then determination module 303 is confirmed as needs the downloads of media informational program, if judge module 302 is judged network and is connected to the paying network; Then determination module 303 is confirmed as does not need the downloads of media informational program; Preset duration if the time that media information plan storehouse is not upgraded surpasses, then when detecting module 301 detected the network connection, determination module 303 is confirmed as needed the downloads of media informational program; When needs downloads of media informational program; Sending module 304 sends media information plan download request to the webserver, and receiver module 305 receives after the media information plan of webserver transmission, and memory module 306 is stored to media information plan storehouse with this media information plan; Owing in advance the media information content of network side is downloaded on the home server; When reading media information content, can not produce the network service expense as the user so, and constantly download new media information plan, make that media information content obtains upgrading in time from the webserver.
One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method is to instruct relevant hardware to accomplish through program; Described program can be stored in a kind of computer-readable recording medium; The above-mentioned storage medium of mentioning can be a read-only memory, disk or CD etc.
More than a kind of transfer buffered media information approach provided by the present invention and device have been carried out detailed introduction; For one of ordinary skill in the art; Thought according to the embodiment of the invention; The part that on embodiment and range of application, all can change, in sum, this description should not be construed as limitation of the present invention.

Claims (8)

1. the method for a transfer buffered media information is characterized in that, comprising:
Regularly detection network connects;
When detecting the network connection, judge whether said network connects is free nets;
If network is connected to free nets, then confirming as needs the downloads of media informational program, if network is connected to the paying network, then confirming as does not need the downloads of media informational program;
When needs downloads of media informational program, send media information plan download request to the webserver, comprise the information of said media information plan in the said download request;
Receive the media information plan of said webserver transmission and be stored to media information plan storehouse.
2. method according to claim 1 is characterized in that,
Said media information plan comprises: media information planning chart and media information content, said media information planning chart comprise that related data and client that media information is thrown in throw in requirement to the orientation of media information.
3. method according to claim 2 is characterized in that, said method also comprises:
Preset duration if the time that media information plan storehouse is not upgraded surpasses, then when detecting the network connection, confirming as needs the downloads of media informational program.
4. method according to claim 1 is characterized in that, the media information plan that the said webserver of said reception sends, and comprise after being stored to media information plan storehouse:
Relevant parameter according to the media information schedule regeneration downloads of media informational program of downloading and storing.
5. method according to claim 4 is characterized in that, the relevant parameter of said media information plan comprises:
The release time of media information, throw in type and input form.
6. a home server is characterized in that, comprising:
Detecting module, being used for regularly, detection network connects;
Judge module is used for when detecting the network connection, judges whether said network connects is free nets;
Determination module is used for if network is connected to free nets, and then confirming as needs the downloads of media informational program, if network is connected to the paying network, then confirming as does not need the downloads of media informational program;
Sending module is used for when needs downloads of media informational program, sends media information plan download request to the webserver, comprises the information of said media information plan in the said download request;
Receiver module is used to receive the media information plan that the said webserver sends;
Memory module is used to receive after the media information plan of said webserver transmission, and said media information plan is stored to media information plan storehouse.
7. server according to claim 6 is characterized in that,
Said determination module also is used for presetting duration if the time that media information plan storehouse is not upgraded surpasses, and then when detecting the network connection, confirming as needs the downloads of media informational program.
8. server according to claim 6 is characterized in that, said home server also comprises:
Update module is used for the relevant parameter according to the media information schedule regeneration downloads of media informational program of downloading and storing.
CN2010106178565A 2010-12-31 2010-12-31 Method and device for transiting and caching media information Pending CN102546715A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106210905A (en) * 2016-08-09 2016-12-07 北京金山安全软件有限公司 Video playing method, device and terminal

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101771588A (en) * 2008-12-31 2010-07-07 陈煜� Playing-type downloader and network application system
CN101895967A (en) * 2010-07-21 2010-11-24 中兴通讯股份有限公司 WIFI-based document downloading method and device thereof
KR20100132842A (en) * 2009-06-10 2010-12-20 (주)디바인웍스 System and method for providing advertisement using free downloading source files

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101771588A (en) * 2008-12-31 2010-07-07 陈煜� Playing-type downloader and network application system
KR20100132842A (en) * 2009-06-10 2010-12-20 (주)디바인웍스 System and method for providing advertisement using free downloading source files
CN101895967A (en) * 2010-07-21 2010-11-24 中兴通讯股份有限公司 WIFI-based document downloading method and device thereof

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106210905A (en) * 2016-08-09 2016-12-07 北京金山安全软件有限公司 Video playing method, device and terminal

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Application publication date: 20120704