CN102496118A - Advertisement output management method based on online games - Google Patents
Advertisement output management method based on online games Download PDFInfo
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- CN102496118A CN102496118A CN2011103888976A CN201110388897A CN102496118A CN 102496118 A CN102496118 A CN 102496118A CN 2011103888976 A CN2011103888976 A CN 2011103888976A CN 201110388897 A CN201110388897 A CN 201110388897A CN 102496118 A CN102496118 A CN 102496118A
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Abstract
The invention discloses an advertisement output management method based on online games. The implementation steps of the method are characterized in that 1) a server establishes an advertisement database containing main body color characteristic information of advertisements; 2) a client synchronously updates the local advertisement database towards the server; 3) the client acquires current pictures in the online games and acquire image main body color information of the current pictures in the online games; and 4) the advertisement matched with the main body color characteristic information most is searched from the local advertisement database according to the image main body color information of the acquired current pictures, and the advertisement matched with the main body color characteristic information most is output to the current pictures of the online games. The advertisement output management method has the advantages of being good in consistency of game advertisement investment, embedded advertisement and pictures, not affecting attractive appearance of the pictures and being good in user experience.
Description
Technical field
The present invention relates to the web advertisement and throw in technical field, be specifically related to a kind of advertisement outgoing management method of recreation Network Based.
Background technology
Online game has at present become the part of netizen's life.Online game need drop into a large amount of expenses as a service platform on server, broadband, become today of fashion trend in online game, and to free online game, the profit problem just becomes a urgent problem.
Online game at present generally adopts the pattern of equipment charge to realize profit, and the player can buy the virtual equipment in the online game through using the money in the reality, thereby makes player's virtual role have the function of some characteristics or the index of playing.But; This mode exists very big unjustness for the player; And online game should could be attractive to wide player as the platform of a justice, and therefore in online game, embedding advertisement becomes a kind of attainable mode that online game realizes profit gradually.But; Because the picture of online game is generally all very exquisite; If in the picture of online game, insert advertisement wantonly; Then havoc the aesthetic feeling of picture, therefore can cause the player to lose interest gradually, if in the picture of online game, insert advertisement and don't influence the picture aesthetics then become a present guardian technique problem to be solved to online game.
Summary of the invention
The technical matters that the present invention will solve provides a kind of advertisement outgoing management method that realizes the recreation Network Based that game advertisement is thrown in, embeds advertisement and picture high conformity, do not influenced the picture aesthetics, user experience is good.
In order to solve the problems of the technologies described above, the technical scheme that the present invention adopts is:
A kind of advertisement outgoing management method of recreation Network Based, implementation step is following:
1) service end is set up the advertising database of the main body color characteristic information that comprises advertisement;
2) client is upgraded local advertising database synchronously to service end;
3) client is obtained the current picture in the online game, obtains the image subject colouring information of current picture in the online game;
The advertisement of 4) mating most from the ad data library lookup main body color characteristic information of this locality, and the current picture output of advertisement in online game that said main body color characteristic information is mated most according to the image subject colouring information of the current picture that obtains.
Further improvement as technique scheme:
Said main body color characteristic information comprises three kinds of color values of red, green, blue, and the summation of three kinds of color values of red, green, blue is 1; The similar step of obtaining the image subject colouring information of current picture in the online game in the said step 3) comprises: the current picture that at first obtains client through sectional drawing; Travel through each pixel of current picture then; The numerical value of three kinds of Color Channels of red, green, blue of each pixel is added up, at last the numerical value of three kinds of Color Channels of red, green, blue is added up respectively and obtain three kinds of Color Channel parameters between 0 to 1 divided by three's summation.
Specifically being meant of the advertisement of mating most from the ad data library lookup main body color characteristic information of this locality according to the image subject colouring information of the current picture that obtains in the said step 4): according to the three kinds of advertisements that color value matees most of ad data library lookup red, green, blue of three kinds of Color Channel parameters from this locality.
The current picture output of the advertisement of in the said step 4) main body color characteristic information being mated most in online game is meant specifically that advertisement that main body color characteristic information is mated most is inserted in the form of wicket in the current picture of online game and exports.
The present invention has following advantage:
Advertising database, client that the present invention sets up the main body color characteristic information comprise advertisement through service end are upgraded local advertising database, client synchronously to service end and are obtained the current picture in the online game; The advertisement of obtaining the image subject colouring information of current picture in the online game, mating most from the ad data library lookup main body color characteristic information of this locality according to the image subject colouring information of the current picture that obtains; And the current picture output of the advertisement that main body color characteristic information is mated most in online game; Can realize the advertisement putting in the online game, the advantage that have embedding advertisement and picture high conformity, do not influence the picture aesthetics, user experience is good.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the main schematic flow sheet of the embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are set forth in detail, thereby protection scope of the present invention is made more explicit defining so that advantage of the present invention and characteristic can be easier to it will be appreciated by those skilled in the art that.
As shown in Figure 1, the implementation step of the advertisement outgoing management method of present embodiment recreation Network Based is following:
1) service end is set up the advertising database of the main body color characteristic information that comprises advertisement;
2) client is upgraded local advertising database synchronously to service end;
3) client is obtained the current picture in the online game, obtains the image subject colouring information of current picture in the online game;
The advertisement of 4) mating most from the ad data library lookup main body color characteristic information of this locality, and the current picture output of advertisement in online game that main body color characteristic information is mated most according to the image subject colouring information of the current picture that obtains.
Present embodiment main body color characteristic information comprises three kinds of color values of red, green, blue, and the summation of three kinds of color values of red, green, blue is 1; The similar step of obtaining the image subject colouring information of current picture in the online game in the step 3) comprises: the current picture that at first obtains client through sectional drawing; Travel through each pixel of current picture then; The numerical value of three kinds of Color Channels of red, green, blue of each pixel is added up, at last the numerical value of three kinds of Color Channels of red, green, blue is added up respectively and obtain three kinds of Color Channel parameters between 0 to 1 divided by three's summation.
Specifically being meant of the advertisement of mating most from the ad data library lookup main body color characteristic information of this locality according to the image subject colouring information of the current picture that obtains in the present embodiment step 4): according to the three kinds of advertisements that color value matees most of ad data library lookup red, green, blue of three kinds of Color Channel parameters from this locality.
The current picture output of the advertisement of in the present embodiment step 4) main body color characteristic information being mated most in online game is meant specifically that advertisement that main body color characteristic information is mated most is inserted in the form of wicket in the current picture of online game and exports.
The above only is a preferred implementation of the present invention, and protection scope of the present invention also not only is confined to the foregoing description, and all technical schemes that belongs under the thinking of the present invention all belong to protection scope of the present invention.Should be pointed out that for those skilled in the art in the some improvement and the retouching that do not break away under the principle of the invention prerequisite, these improvement and retouching also should be regarded as protection scope of the present invention.
Claims (4)
1. the advertisement outgoing management method of a recreation Network Based is characterized in that implementation step is following:
1) service end is set up the advertising database of the main body color characteristic information that comprises advertisement;
2) client is upgraded local advertising database synchronously to service end;
3) client is obtained the current picture in the online game, obtains the image subject colouring information of current picture in the online game;
The advertisement of 4) mating most from the ad data library lookup main body color characteristic information of this locality, and the current picture output of advertisement in online game that said main body color characteristic information is mated most according to the image subject colouring information of the current picture that obtains.
2. the advertisement outgoing management method of recreation Network Based according to claim 1 is characterized in that, said main body color characteristic information comprises three kinds of color values of red, green, blue, and the summation of three kinds of color values of red, green, blue is 1; The similar step of obtaining the image subject colouring information of current picture in the online game in the said step 3) comprises: the current picture that at first obtains client through sectional drawing; Travel through each pixel of current picture then; The numerical value of three kinds of Color Channels of red, green, blue of each pixel is added up, at last the numerical value of three kinds of Color Channels of red, green, blue is added up respectively and obtain three kinds of Color Channel parameters between 0 to 1 divided by three's summation.
3. the advertisement outgoing management method of recreation Network Based according to claim 2 is characterized in that: specifically being meant of the advertisement of mating most from the ad data library lookup main body color characteristic information of this locality according to the image subject colouring information of the current picture that obtains in the said step 4): according to the three kinds of advertisements that color value matees most of ad data library lookup red, green, blue from this locality of three kinds of Color Channel parameters.
4. the advertisement outgoing management method of recreation Network Based according to claim 1 is characterized in that: the current picture output of the advertisement of in the said step 4) main body color characteristic information being mated most in online game is meant specifically that advertisement that main body color characteristic information is mated most is inserted in the form of wicket in the current picture of online game and exports.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103888976A CN102496118A (en) | 2011-11-30 | 2011-11-30 | Advertisement output management method based on online games |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103888976A CN102496118A (en) | 2011-11-30 | 2011-11-30 | Advertisement output management method based on online games |
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| CN102496118A true CN102496118A (en) | 2012-06-13 |
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| CN2011103888976A Pending CN102496118A (en) | 2011-11-30 | 2011-11-30 | Advertisement output management method based on online games |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109195025A (en) * | 2018-09-28 | 2019-01-11 | 北京多点在线科技有限公司 | A kind of game advertisement production method and platform, storage medium |
| CN111582924A (en) * | 2020-04-30 | 2020-08-25 | 北京视博云信息技术有限公司 | Advertisement putting system, method and device for cloud games |
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| CN1851709A (en) * | 2006-05-25 | 2006-10-25 | 浙江大学 | Embedded multimedia content-based inquiry and search realizing method |
| CN101546343A (en) * | 2009-05-14 | 2009-09-30 | 阿里巴巴集团控股有限公司 | Method, device and system for matching the colors of probes |
| CN101635004A (en) * | 2009-08-18 | 2010-01-27 | 中兴通讯股份有限公司 | Color matching method and color matching device based on terminal |
| CN101706718A (en) * | 2009-11-05 | 2010-05-12 | 中兴通讯股份有限公司 | Method and device for automatically changing desktop text color |
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2011
- 2011-11-30 CN CN2011103888976A patent/CN102496118A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1851709A (en) * | 2006-05-25 | 2006-10-25 | 浙江大学 | Embedded multimedia content-based inquiry and search realizing method |
| CN101546343A (en) * | 2009-05-14 | 2009-09-30 | 阿里巴巴集团控股有限公司 | Method, device and system for matching the colors of probes |
| CN101635004A (en) * | 2009-08-18 | 2010-01-27 | 中兴通讯股份有限公司 | Color matching method and color matching device based on terminal |
| CN101706718A (en) * | 2009-11-05 | 2010-05-12 | 中兴通讯股份有限公司 | Method and device for automatically changing desktop text color |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109195025A (en) * | 2018-09-28 | 2019-01-11 | 北京多点在线科技有限公司 | A kind of game advertisement production method and platform, storage medium |
| CN109195025B (en) * | 2018-09-28 | 2021-06-29 | 北京多点在线科技有限公司 | Game advertisement production method and platform and storage medium |
| CN111582924A (en) * | 2020-04-30 | 2020-08-25 | 北京视博云信息技术有限公司 | Advertisement putting system, method and device for cloud games |
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Application publication date: 20120613 |