CN102255966A - Message pushing method and instant communication server - Google Patents

Message pushing method and instant communication server Download PDF

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Publication number
CN102255966A
CN102255966A CN2011101898263A CN201110189826A CN102255966A CN 102255966 A CN102255966 A CN 102255966A CN 2011101898263 A CN2011101898263 A CN 2011101898263A CN 201110189826 A CN201110189826 A CN 201110189826A CN 102255966 A CN102255966 A CN 102255966A
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China
Prior art keywords
application sets
user
clicking rate
order
pushes
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CN2011101898263A
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Chinese (zh)
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胡加明
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Suzhou Codyy Network Technology Co Ltd
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Suzhou Codyy Network Technology Co Ltd
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Priority to CN2011101898263A priority Critical patent/CN102255966A/en
Publication of CN102255966A publication Critical patent/CN102255966A/en
Priority to PCT/CN2012/078249 priority patent/WO2013004191A1/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00Data switching networks
    • H04L12/02Details
    • H04L12/16Arrangements for providing special services to substations
    • H04L12/18Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides a message pushing method and an instant communication server. The method includes the following steps that: a user logs on the instant communication server, and the instant communication server creates a message pushing module according to an application set subscribed by the user; a global pushing management module pushes a latest message of the application set subscribed by the user to the message pushing module in virtue of a message pushing strategy; and the message pushing module pushes the received latest message of the application set to the user, wherein the application set comprises a first-stage application set and a second-stage application set which is a subcategory of the first-stage application set, and the message pushing strategy is configured on basis of the click rates of the first-stage application set and the second-stage application set.

Description

A kind of information push method and instant communication server
Technical field
The invention belongs to Network, relate in particular to a kind of information push method and instant communication server.
Background technology
The network push business is meant that initiatively timing of network (or instant) pushes the trafficwise of content to the user.Yet, in the present design, be a plurality of user's PUSH messages by only pushing module with one, be unfavorable for improving the pushing efficiency of message.In addition, present message propelling movement mode is single, causes user experience not good.
Summary of the invention
The invention provides a kind of information push method and instant communication server to address the above problem.
The invention provides a kind of information push method, may further comprise the steps.User's access of instant communicating server, the application sets that instant communication server is subscribed to according to the user is created message and is pushed module.The overall administration module that pushes pushes module according to latest news to the described message that message pushes the application sets of the described user's subscription of strategy propelling movement.Message pushes module the latest news of the application sets that receives is pushed to the user.Wherein, application sets comprises first order application sets and second level application sets, and second level application sets is the subclassification of first order application sets, and message pushes the clicking rate setting of strategy according to first order application sets and second level application sets.
The present invention also provides a kind of instant communication server, comprises that the overall situation pushes administration module and message pushes module.The overall administration module that pushes is used for pushing the latest news that strategy pushes the application sets of user's subscription according to message.Message pushes module and connects and states the overall situation and push administration module, and the latest news that is used for pushing the application sets that administration module receives from the overall situation is pushed to the user.Wherein, application sets comprises first order application sets and second level application sets, and second level application sets is the subclassification of first order application sets, and described message pushes the clicking rate setting of strategy according to first order application sets and second level application sets.
Compared to prior art, according to information push method provided by the invention and instant communication server, overall situation propelling movement administration module pushes module according to latest news to the message of the application sets that message propelling movement strategy propelling movement user subscribes to, thereby help improving the pushing efficiency of message, also improved the user experience sense.In addition, message pushes the clicking rate setting of strategy according to first order application sets and second level application sets, and the latest news that helps application sets that the user is liked is pushed to the user immediately.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part, and illustrative examples of the present invention and explanation thereof are used to explain the present invention, do not constitute improper qualification of the present invention.In the accompanying drawings:
Figure 1 shows that the flow chart of the information push method that preferred embodiment according to the present invention provides;
Figure 2 shows that the schematic diagram of the application sets that preferred embodiment according to the present invention provides;
Figure 3 shows that the schematic diagram of the instant communication server that preferred embodiment according to the present invention provides.
Embodiment
Hereinafter will describe the present invention with reference to the accompanying drawings and in conjunction with the embodiments in detail.Need to prove that under the situation of not conflicting, embodiment and the feature among the embodiment among the application can make up mutually.
Figure 1 shows that the flow chart of the information push method that preferred embodiment according to the present invention provides.As shown in Figure 1, the information push method that provides of preferred embodiment of the present invention comprises step 101~103.In step 101, user's access of instant communicating server, the application sets that instant communication server is subscribed to according to the user is created message and is pushed module.In this, application sets comprises first order application sets and second level application sets, and second level application sets is the subclassification of first order application sets.
Particularly, Figure 2 shows that the schematic diagram of the application sets that preferred embodiment according to the present invention provides.Application sets is given an example as shown in Figure 2, and first order application sets comprises news application collection, entertainment applications collection and utility application sets.The news application collection comprises home news application sets and world news application sets, and the entertainment applications collection comprises TV applications collection, film applications collection and recreation application sets, and the utility application sets comprises and purchases by group application sets and microblogging application sets.That is, second level application sets comprises home news application sets, world news application sets, TV applications collection, film applications collection, the application sets of playing, purchases by group application sets and microblogging application sets.Yet the present invention is not limited thereto.In other embodiment, first order application sets and second level application sets can be set as required.
In addition, instant communication server pushes module according to the application sets establishment message that the user subscribes to.In this, message pushes the second level application sets that module is subscribed to corresponding to the user.For example, when the second level application sets of user's subscription comprised home news application sets, world news application sets, TV applications collection and purchases by group application sets, instant communication server was correspondingly created four message and is pushed modules (that is: home news message pushes module, world news message pushes module, Television message propelling movement module and purchases by group message propelling movement module).Yet the present invention is not limited thereto.In other embodiment, message pushes module also can be corresponding to the first order application sets of user's subscription.For example, when the second level application sets of user's subscription comprises home news application sets, world news application sets, TV applications collection and purchases by group application sets, instant communication server can correspondingly be created three message and push module (that is, news messages pushes module, amusement message pushes module and utility message pushes module).In this, create corresponding message propelling movement module according to the application sets that the user subscribes to, thereby help improving the pushing efficiency of message.
In step 102, overall situation propelling movement administration module pushes module according to latest news to the message of the application sets that message propelling movement strategy propelling movement user subscribes to.Wherein, message pushes the clicking rate setting of strategy according to first order application sets and second level application sets.The clicking rate of first order application sets is single clicking rate or many people clicking rate, and the clicking rate of second level application sets is single clicking rate or many people clicking rate.Wherein, the user is to the clicking rate statistical value of each application sets for this reason for single clicking rate, and many people clicking rate is to comprise the clicking rate statistical value of a plurality of users of this user to each application sets.The present invention does not limit the setting of the clicking rate of first order application sets and second level application sets.In this, by clicking rate message is set and pushes strategy, the message that helps the user is liked is pushed to the user immediately.
Particularly, in a preferred embodiment, when the utilance of CPU (for example is less than or equal to preset value, 70%) time, message pushes strategy: first order application sets and second level application sets are sorted from high to low successively according to clicking rate respectively, push the latest news according in descending order second level application sets below first order application sets in descending order successively.
For example, the second level application sets of user's subscription comprises home news application sets, world news application sets, TV applications collection, film applications collection, the application sets of playing, purchases by group application sets and microblogging application sets.Clicking rate adopts single clicking rate, and promptly this user is to the clicking rate statistical value of each application sets.The clicking rate of first order application sets sorts from high to low and is: entertainment applications collection, news application collection, utility application sets; The clicking rate of the second level application sets of news application collection sorts from high to low and is: home news application sets, world news application sets; The clicking rate of the second level application sets of entertainment applications collection sorts from high to low and is: recreation application sets, film applications collection, TV applications collection; The clicking rate of the second level application sets of utility application sets sorts from high to low and is: purchase by group application sets, microblogging application sets.At this moment, the overall situation pushes administration module and according to the order that message pushes the application sets that strategy pushes successively is: recreation application sets, film applications collection, TV applications collection, home news application sets, world news application sets, purchase by group application sets, microblogging application sets.
In another preferred embodiment, when the utilance of CPU is less than or equal to preset value, message pushes strategy: the second level application sets below each first order application sets is sorted from high to low successively according to clicking rate, push the latest news of the second level application sets below the different first order application sets simultaneously, and push the latest news below each first order application sets successively according in descending order second level application sets.
For example, the second level application sets of user's subscription comprises home news application sets, world news application sets, TV applications collection, film applications collection, the application sets of playing, purchases by group application sets and microblogging application sets.Clicking rate adopts single clicking rate, and promptly this user is to the clicking rate statistical value of each application sets.The clicking rate of the second level application sets of news application collection sorts from high to low and is: home news application sets, world news application sets; The clicking rate of the second level application sets of entertainment applications collection sorts from high to low and is: recreation application sets, film applications collection, TV applications collection; The clicking rate of the second level application sets of utility application sets sorts from high to low and is: purchase by group application sets, microblogging application sets.At this moment, the overall situation pushes administration module and pushes strategy according to message and push the application sets that purchases by group below home news application sets below the news application collection, the recreation application sets, utility application sets below the entertainment applications collection simultaneously, and push the foreign news application sets at home after the news application collection, after the recreation application sets, push the film applications collection, push the TV applications collection afterwards, after purchasing by group application sets, push the microblogging application sets.
In addition, in present embodiment, when the utilance of CPU during greater than preset value, message pushes strategy: first order application sets and second level application sets respectively according to clicking rate ordering successively from high to low, are pushed the latest news of the highest second level application sets of ordering below the highest first order application sets of ordering.
For example, the second level application sets of user's subscription comprises home news application sets, world news application sets, TV applications collection, film applications collection, the application sets of playing, purchases by group application sets and microblogging application sets.Clicking rate adopts single clicking rate, and promptly this user is to the clicking rate statistical value of each application sets.The clicking rate of first order application sets sorts from high to low and is: entertainment applications collection, news application collection, utility application sets; The clicking rate of the second level application sets of news application collection sorts from high to low and is: home news application sets, world news application sets; The clicking rate of the second level application sets of entertainment applications collection sorts from high to low and is: recreation application sets, film applications collection, TV applications collection; The clicking rate of the second level application sets of utility application sets sorts from high to low and is: purchase by group application sets, microblogging application sets.At this moment, the overall situation pushes administration module and pushes the latest news that strategy pushes the recreation application sets according to message.
In another preferred embodiment, when the utilance of CPU during greater than preset value, message pushes strategy: first order application sets and second level application sets respectively according to clicking rate ordering successively from high to low, are pushed the latest news according in descending order second level application sets below the highest first order application sets of ordering successively.
For example, the second level application sets of user's subscription comprises home news application sets, world news application sets, TV applications collection, film applications collection, the application sets of playing, purchases by group application sets and microblogging application sets.Clicking rate adopts single clicking rate, and promptly this user is to the clicking rate statistical value of each application sets.The clicking rate of first order application sets sorts from high to low and is: entertainment applications collection, news application collection, utility application sets; The clicking rate of the second level application sets of news application collection sorts from high to low and is: home news application sets, world news application sets; The clicking rate of the second level application sets of entertainment applications collection sorts from high to low and is: recreation application sets, film applications collection, TV applications collection; The clicking rate of the second level application sets of utility application sets sorts from high to low and is: purchase by group application sets, microblogging application sets.At this moment, overall situation propelling movement administration module according to the application sets that message propelling movement strategy pushes successively is in proper order: recreation application sets, film applications collection, TV applications collection.
In addition, when the utilance of CPU greater than preset value, and user's type comprises three types, first kind user's priority is higher than the priority of second type of user, when the priority of second type of user was higher than the priority of the 3rd type of user, the overall situation pushed administration module and pushes the latest news that module is followed successively by the application sets of first kind user, second type of user and the 3rd type of user propelling movement subscription by message.For example, the user comprises VIP user, domestic consumer and general visitor, and VIP user's priority is higher than domestic consumer, when the priority of domestic consumer was higher than general visitor, the overall situation pushed administration module and pushes module by message and be followed successively by the latest news that VIP user, domestic consumer and general visitor push the application sets of its subscription.
In step 103, message pushes module the latest news of the application sets that receives is pushed to the user.
Figure 3 shows that the schematic diagram of the instant communication server that preferred embodiment according to the present invention provides.As shown in Figure 3, the instant communication server that provides of preferred embodiment of the present invention comprises that the overall situation pushes administration module 200 and message pushes module 201a~201c.Wherein, the overall administration module 200 that pushes is used for pushing the latest news that strategy pushes the application sets of user's subscription according to message.Message pushes module 201a~201c and connects the overall situation and push administration module 200, and the latest news that is used for pushing the application sets that administration module receives from the overall situation is pushed to the user.That is, message pushes module 201a~201c and is respectively the latest news that user A~C pushes the application sets of its subscription.
In present embodiment, when the second level application sets of user A subscription comprised home news application sets, world news application sets, TV applications collection and purchases by group application sets, message pushes module 201a can comprise that home news message pushes module, world news message pushes module, Television message propelling movement module and purchases by group message propelling movement module.When the second level application sets of user B subscription comprised home news application sets, world news application sets, TV applications collection, the application sets of playing and purchases by group application sets, message pushes module 201b can comprise that home news message pushes module, world news message pushes module, Television message propelling movement module, game message propelling movement module and purchases by group message and pushes module.The second level application sets of subscribing to as user C comprises home news application sets, world news application sets, film applications collection, the application sets of playing, when purchasing by group application sets and microblogging application sets, message pushes module 201c can comprise that home news message pushes module, world news message and pushes module, film message and push module, game message and push module, purchase by group that message pushes module and Twitter message pushes module.In addition, push strategy as previously mentioned about message, so repeat no more in this.
In sum, information push method that preferred embodiment provides according to the present invention and instant communication server, overall situation propelling movement administration module pushes module according to latest news to the message of the application sets that message propelling movement strategy propelling movement user subscribes to, thereby helps improving the pushing efficiency of message.And application sets comprises first order application sets and second level application sets, and the latest news of application sets pushes clear layer, helps improving user experience.In addition, message pushes the clicking rate setting of strategy according to first order application sets and second level application sets, helps the latest news of the application sets of user's subscription is pushed to the user immediately.In addition,, different message is set pushes strategy, thereby improve cpu busy percentage, prevent that CPU is busy excessively and cause system crash according to the busy degree that CPU uses.
The above is the preferred embodiments of the present invention only, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. an information push method is characterized in that, may further comprise the steps:
User's access of instant communicating server, the application sets that described instant communication server is subscribed to according to the user is created message and is pushed module;
The overall administration module that pushes pushes module according to latest news to the described message that message pushes the application sets of the described user's subscription of strategy propelling movement, wherein, application sets comprises first order application sets and second level application sets, second level application sets is the subclassification of first order application sets, and described message pushes the clicking rate setting of strategy according to first order application sets and second level application sets;
Described message pushes module the latest news of the application sets that receives is pushed to described user.
2. information push method according to claim 1, it is characterized in that, when the utilance of CPU is less than or equal to preset value, described message pushes strategy: first order application sets and second level application sets are sorted from high to low successively according to clicking rate respectively, push the latest news below first order application sets in descending order successively according in descending order second level application sets
Perhaps, second level application sets below each first order application sets is sorted from high to low successively according to clicking rate, push the latest news of the second level application sets below the different first order application sets simultaneously, and push the latest news below each first order application sets successively according in descending order second level application sets.
3. information push method according to claim 1, it is characterized in that, when the utilance of CPU during greater than preset value, described message pushes strategy: first order application sets and second level application sets are sorted from high to low successively according to clicking rate respectively, push the latest news of the highest second level application sets of ordering below the highest first order application sets of ordering
Perhaps, first order application sets and second level application sets respectively according to clicking rate ordering successively from high to low, are pushed the latest news according in descending order second level application sets below the highest first order application sets of ordering successively.
4. information push method according to claim 1 is characterized in that, the clicking rate of described first order application sets is single clicking rate or many people clicking rate, and the clicking rate of described second level application sets is single clicking rate or many people clicking rate.
5. information push method according to claim 1, it is characterized in that, when user's type comprises three types, first kind user's priority is higher than the priority of second type of user, the priority of second type of user is higher than the priority of the 3rd type of user, and the utilance of CPU is during greater than preset value, and the described overall situation pushes administration module and pushes module by described message and be followed successively by the latest news that first kind user, second type of user and the 3rd type of user push the application sets of subscribing to.
6. an instant communication server is characterized in that, comprising:
The overall administration module that pushes is used for pushing the latest news that strategy pushes the application sets of user's subscription according to message;
Message pushes module, connects the described overall situation and pushes administration module, and the latest news that is used for the application sets that will receive from described overall situation propelling movement administration module is pushed to described user,
Wherein, application sets comprises first order application sets and second level application sets, and second level application sets is the subclassification of first order application sets, and described message pushes the clicking rate setting of strategy according to first order application sets and second level application sets.
7. instant communication server according to claim 6, it is characterized in that, when the utilance of CPU is less than or equal to preset value, described message pushes strategy: first order application sets and second level application sets are sorted from high to low successively according to clicking rate respectively, push the latest news below first order application sets in descending order successively according in descending order second level application sets
Perhaps, second level application sets below each first order application sets is sorted from high to low successively according to clicking rate, push the latest news of the second level application sets below the different first order application sets simultaneously, and push the latest news below each first order application sets successively according in descending order second level application sets.
8. instant communication server according to claim 6, it is characterized in that, when the utilance of CPU during greater than preset value, described message pushes strategy: first order application sets and second level application sets are sorted from high to low successively according to clicking rate respectively, push the latest news of the highest second level application sets of ordering below the highest first order application sets of ordering
Perhaps, first order application sets and second level application sets respectively according to clicking rate ordering successively from high to low, are pushed the latest news according in descending order second level application sets below the highest first order application sets of ordering successively.
9. instant communication server according to claim 6 is characterized in that, the clicking rate of described first order application sets is single clicking rate or many people clicking rate, and the clicking rate of described second level application sets is single clicking rate or many people clicking rate.
10. instant communication server according to claim 6, it is characterized in that, when user's type comprises three types, first kind user's priority is higher than the priority of second type of user, the priority of second type of user is higher than the priority of the 3rd type of user, and the utilance of CPU is during greater than preset value, and the described overall situation pushes administration module and pushes module by described message and be followed successively by the latest news that first kind user, second type of user and the 3rd type of user push the application sets of subscribing to.
CN2011101898263A 2011-07-07 2011-07-07 Message pushing method and instant communication server Pending CN102255966A (en)

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CN103297248A (en) * 2012-03-01 2013-09-11 腾讯科技(北京)有限公司 Method and device for giving notice of information of micro-blog client
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CN104572942A (en) * 2014-12-30 2015-04-29 小米科技有限责任公司 Push message display method and push message display device
CN105793808A (en) * 2016-01-21 2016-07-20 马岩 App-based member management method and system
CN106022842A (en) * 2016-05-31 2016-10-12 北京小米移动软件有限公司 Product information recommending method and product information recommending device
CN107911484A (en) * 2017-12-13 2018-04-13 浪潮软件股份有限公司 A kind of method and device of Message Processing
CN110035094A (en) * 2018-01-11 2019-07-19 上海交通大学 A kind of train-installed wireless traffic driving means and distribution method based on demographics

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WO2013004191A1 (en) * 2011-07-07 2013-01-10 苏州阔地网络科技有限公司 Message push method and instant communication server
TWI467509B (en) * 2011-12-06 2015-01-01 Mitake Information Corp Financial quotation sever, system and method for pushing a notification to multi platforms
CN103297248A (en) * 2012-03-01 2013-09-11 腾讯科技(北京)有限公司 Method and device for giving notice of information of micro-blog client
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CN102710540B (en) * 2012-04-28 2017-03-22 上海量明科技发展有限公司 Method, client and system for setting publishing channel in instant messaging
CN104572942A (en) * 2014-12-30 2015-04-29 小米科技有限责任公司 Push message display method and push message display device
CN105793808A (en) * 2016-01-21 2016-07-20 马岩 App-based member management method and system
CN106022842A (en) * 2016-05-31 2016-10-12 北京小米移动软件有限公司 Product information recommending method and product information recommending device
CN107911484A (en) * 2017-12-13 2018-04-13 浪潮软件股份有限公司 A kind of method and device of Message Processing
CN107911484B (en) * 2017-12-13 2020-07-07 浪潮软件股份有限公司 Message processing method and device
CN110035094A (en) * 2018-01-11 2019-07-19 上海交通大学 A kind of train-installed wireless traffic driving means and distribution method based on demographics
CN110035094B (en) * 2018-01-11 2021-02-02 上海交通大学 Train-mounted wireless service pushing device and distribution method based on people counting

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Application publication date: 20111123