CN102214240A - Method for loading advertisements on electronic map - Google Patents
Method for loading advertisements on electronic map Download PDFInfo
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- CN102214240A CN102214240A CN201110186068XA CN201110186068A CN102214240A CN 102214240 A CN102214240 A CN 102214240A CN 201110186068X A CN201110186068X A CN 201110186068XA CN 201110186068 A CN201110186068 A CN 201110186068A CN 102214240 A CN102214240 A CN 102214240A
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Abstract
The invention discloses a method for loading advertisements on an electronic map, which comprises the following steps of: (a) designing and releasing advertisements on an electronic map: opening the electronic map in an electronic map geographic information system (GIS), selecting advertisement zones, designing and making corresponding two-dimension advertisement patterns, and releasing the designed advertisement information through the electronic map geographic information system (GIS); (b) defining marking points and marking information by users, wherein the users open the electronic map in the electronic map geographic information system (GIS), establishing self-defined marking points on the electronic map or corresponding advertisement information, and adding the self-defined marking information; and (c) updating the advertisement information on the electronic map by a backstage manager: checking the electronic map with user-defined marks and releasing the updated advertisement information through the electronic map geographic information system (GIS). In the invention, the user defining marking function is additionally provided, and the mutual operation of the users and the backstage manager is realized.
Description
Technical field
The present invention relates to WWW Geographic Information System (WEBGIS) field, be specifically related to realize the method for carrying advertisement in electronic chart of advertisement mark in the User Defined electronic chart.
Background technology
Current society is entering informationalized epoch, and the development of the communication technology and internet is changing people's life style greatly.
In numerous infosystems, GIS (geography imfromation system: Geographic Information System), owing to bring great convenience for people's trip, activity and life, more and more be subjected to people's attention, the product WEBGIS that the WEB technology combines with GIS makes the use of GIS more extensive.
There is a large amount of white spaces in the existing electronic map system, and utilize these zones to issue some billboards or multimedia advertising, to viewer's active push advertising message, make full use of these zones and reach demonstration effect, also can increase the aesthetic feeling of electronic chart simultaneously.
Chinese patent CN101136023A discloses the method for carrying advertisement in electronic chart, its key step is that a, advertising area are selected correlation step, b, advertisement design correlation step, c, ad distribution correlation step, this patent has solved the method for electronic chart carrying advertisement, and so there is weak point in it, can not oneself define the mark point that needs as the user, can not self-defined markup information, some advertising messages can not be reached upgrade in time.
Summary of the invention
The purpose of this invention is to provide a kind of increase User Defined, realize the method for carrying advertisement in electronic chart of user and back-stage management interoperability.
The technical scheme that realizes the object of the invention provide a kind of in electronic chart the method for carrying advertisement, comprise the steps:
(a), design and releasing advertisements in the electronic chart: in Electronic Map Information System (GIS), open electronic chart, selected advertising area, to selected advertising area design and fabrication respective two-dimensional advertisement figure, and issue the advertising message that has designed by Electronic Map Information System (GIS);
(b), User Defined mark point and markup information: the user opens electronic chart in Electronic Map Information System (GIS), the user sets up self-defined mark point on electronic chart or in the respective advertisement information, and adds self-defining markup information in corresponding mark point;
(c), back-stage management person upgrades the advertising message in the electronic chart and issue advertising message after upgrading: back-stage management person checks electronic chart, to the electronic chart that the User Defined mark is arranged investigate and upgrade by Electronic Map Information System (GIS) issue after advertising message.
Among the step a, selected advertisement territory is for opening electronic chart in Electronic Map Information System (GIS), selected many group advertisement groups under different displaying ratio chis, each advertisement group is made up of at least one distinct area, and each zone definitions is advertising area and writes down its association attributes.
Among the step b, the needed advertising message of user inquiring oneself, if there is not the required advertising message of user in the electronic chart, the user clicks certain position on the electronic chart, sets up the mark point, and adds the markup information that oneself defines in the mark point of correspondence; When if the required advertising message of user is arranged in the electronic chart, the client can directly check relevant advertisements information, when the user found that advertising message is out-of-date or incorrect, the user clicked advertising message and sets up self-defined mark point, and added correct advertising message in the self-defined mark of correspondence.
Among the step b, the user clicks that self-defined mark point is set up in out-of-date or incorrect advertising message position in the advertising message and add correct advertising message in the self-defined mark of correspondence.
Foundation mark point among the step b comprises in insertion mark point, stack mark point or the replacement mark point a kind of.
Among the step c, if back-stage management person investigates when finding in the electronic chart user-defined markup information to be arranged for back-stage management person the electronic chart that User Defined mark is arranged, it is investigated, if the user marks correctly user's markup information is upgraded, incorrect as user's markup information, back-stage management person corrects user's markup information and upgrades relevant advertisements information, and issues the advertising message of upgrading by Electronic Map Information System (GIS).
The present invention has positive effect: utilize this method to be provided with advertising message in electronic chart, made things convenient for people's trip, activity and life, also increased the aesthetic feeling of electronic chart, and the user can carry out self-defined mark according to the needs of oneself on electronic chart or in the respective advertisement information in the method, and can increase self-defined markup information, make user and back-stage management reach perfect adaptation, realized the interoperability of user with the management backstage, and the side makes the management backstage carry out the advertising message renewal, improved backstage advertising message update efficiency, make the advertising message in the electronic chart keep real-time always, accuracy, validity, Feng Fu map is played up mechanism more, advertisement is presented in face of the users with lively form, has reached best user experience effect.
Description of drawings
Fig. 1 is the advertising message synoptic diagram that has designed of the present invention's issue;
Fig. 2 is the advertising message synoptic diagram with User Defined markup information after upgrading in Fig. 1.
Embodiment
Advertisement is for certain specific needs, by the medium of a definite form, openly transmits the publicity measures of information widely to the public.Advertisement has the branch of broad sense and narrow sense, and the broad sense advertisement comprises non-economy advertisement and economic advertisement.The non-economy advertisement refers to not to be the advertisement of purpose with the profit, claims the effect advertisement again, and as administrative department of government, social cause unit and even individual's various bulletins, notice, statement etc., fundamental purpose is to promote; The narrow sense advertisement only refers to economic advertisement, claim commercial advertisement again, be meant with the profit to be the advertisement of purpose, the important means of communicate information between commodity producers, operator and the consumer normally, or enterprise dominates the market, promotes the sale of products, the important form of utility service, and fundamental purpose is to enlarge economic benefit.
(embodiment 1)
See Fig. 1-Fig. 2, wherein Fig. 1 is the advertising message synoptic diagram that has designed of the present invention's issue; Fig. 2 is the advertising message intention that the User Defined markup information shows that has after upgrading in Fig. 1.The step of obtaining advertising message is:
(a), in Electronic Map Information System GIS, open electronic chart, selected advertising area to selected advertising area design and fabrication respective two-dimensional advertisement figure, and is issued the advertising message that has designed by Electronic Map Information System (GIS); Selected advertisement territory is for opening electronic chart in Electronic Map Information System (GIS), selected many group advertisement groups under different displaying ratio chis, each advertisement group is made up of at least one distinct area, each zone definitions is advertising area and writes down its association attributes, and to the advertising message that is complementary with it of attribute setting of record, this finishes for system adopts the storing map control, in this system, encapsulation various places up-to-date map datum, and increase up-to-date advertising message and seal up for safekeeping suitably local.
(b), User Defined mark point and markup information: the user opens electronic chart in Electronic Map Information System (GIS), the user sets up self-defined mark point on electronic chart or in the respective advertisement information, and adds self-defining markup information in corresponding mark point; The needed advertising message of user inquiring oneself, if there is not the required advertising message of user in the electronic chart, the user clicks certain position on the electronic chart, sets up the mark point, and adds the markup information that oneself defines in the mark point of correspondence; When if the required advertising message of user is arranged in the electronic chart, the client can directly check relevant advertisements information, when the user found that advertising message is out-of-date or incorrect, the user clicked advertising message and sets up self-defined mark point, and added correct advertising message in the self-defined mark of correspondence; The user can set up self-defined mark point and add correct advertising message in the self-defined mark of correspondence by out-of-date or incorrect advertising message position in the click advertising message; User's markup information can be that the mode of online comment is as shown in FIG. finished, also can be that its mode of carrying out error correction is finished, it can be that new mark point, stack marks point or replace in the mark point a kind of that the ticket that the user carries out is annotated, this mode is flexible, and can make the back-stage management personnel in time understand up-to-date advertising message, and seal up for safekeeping in the electronic chart before upgrading in time, so that subsequent user obtains up-to-date advertising message, mainly being to adding the comment of oneself in the advertising message among Fig. 2, is a kind of mode that the user marks advertising message.
(c), back-stage management person upgrades the advertising message in the electronic chart and load advertising message after upgrading: back-stage management person checks electronic chart, to the electronic chart that the User Defined mark is arranged investigate and upgrade by Electronic Map Information System (GIS) issue after advertising message; If back-stage management person investigates when finding in the electronic chart user-defined markup information to be arranged for back-stage management person the electronic chart that User Defined mark is arranged, it is investigated, if the user marks correctly user's markup information is upgraded, incorrect as user's markup information, back-stage management person corrects user's markup information and upgrades relevant advertisements information, and issues the advertising message of upgrading by Electronic Map Information System (GIS).This can save back-stage management person's workload, and back-stage management person does not need real-time monitoring, only need investigate when data need be upgraded, and upgrade and get final product, and the advertising message in the electronic chart can be upgraded in time.
The user is when queries ad information; system can show relevant advertisements according to the user input query content; the user can import some content searches usually when the visit map, for example inquiry " restaurant ", and at this moment map display ads in highlighted all restaurants is recommended some special restaurants for the user.Or the input public bus network, this be map in highlighted circuit, presenting advertising content representative information on the way.
If browse the equipment band SMS module of map, the user sees that on map advertisement ejection information can directly send note later and link up to the boss of businessman.Even if be not with SMS module, also can carry out identical operations by the Short Message Service Gateway that the native system map carries, reach best user experience, the extended mode of innovation accomplishes that the user can check, has made things convenient for daily life whenever and wherever possible.
Obviously, the above embodiment of the present invention only is for example of the present invention clearly is described, and is not to be qualification to embodiments of the present invention.For those of ordinary skill in the field, can also make other changes in different forms on the basis of the above description.Here need not also can't give exhaustive to all embodiments.And these belong to conspicuous variation or the change that connotation of the present invention extends out and still belong to protection scope of the present invention.
Claims (6)
1. the method for a carrying advertisement in electronic chart is characterized in that: comprise the steps:
(a), design and releasing advertisements in electronic chart: in Electronic Map Information System (GIS), open electronic chart, selected advertising area, to selected advertising area design and fabrication respective two-dimensional advertisement figure, and issue the advertising message that has designed by Electronic Map Information System (GIS);
(b), User Defined mark point and markup information: the user opens electronic chart in Electronic Map Information System (GIS), the user sets up self-defined mark point on electronic chart or in the respective advertisement information, and adds self-defining markup information in corresponding mark point;
(c), back-stage management person upgrades the advertising message in the electronic chart: back-stage management person checks electronic chart, to the electronic chart that the User Defined mark is arranged investigate and upgrade by Electronic Map Information System (GIS) issue after advertising message.
2. according to claim 1 in electronic chart the method for carrying advertisement, it is characterized in that: among the step a, selected advertisement territory is for opening electronic chart in Electronic Map Information System (GIS), selected many group advertisement groups under different displaying ratio chis, each advertisement group is made up of at least one distinct area, and each zone definitions is advertising area and writes down its association attributes.
3. according to claim 1 in electronic chart the method for carrying advertisement, it is characterized in that: among the step b, the needed advertising message of user inquiring oneself, if there is not the required advertising message of user in the electronic chart, the user clicks certain position on the electronic chart, set up the mark point, and in the mark point of correspondence, add the markup information that oneself defines; When if the required advertising message of user is arranged in the electronic chart, the client can directly check relevant advertisements information, when the user found that advertising message is out-of-date or incorrect, the user clicked advertising message and sets up self-defined mark point, and added correct advertising message in the self-defined mark of correspondence.
4. according to claim 3 in electronic chart the method for carrying advertisement, it is characterized in that: among the step b, the user clicks that self-defined mark point is set up in out-of-date or incorrect advertising message position in the advertising message and add correct advertising message in the self-defined mark of correspondence.
5. according to claim 4 in electronic chart the method for carrying advertisement, it is characterized in that: the foundation mark point among the step b comprises and inserts mark point, stack mark point or replace a kind of in the mark point.
6. according to claim 1 in electronic chart the method for carrying advertisement, it is characterized in that: among the step c, if back-stage management person investigates when finding in the electronic chart user-defined markup information to be arranged for back-stage management person the electronic chart that User Defined mark is arranged, it is investigated, if the user marks correctly user's markup information is upgraded, incorrect as user's markup information, back-stage management person corrects user's markup information and upgrades relevant advertisements information, and issues the advertising message of upgrading by Electronic Map Information System (GIS).
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CN201110186068XA CN102214240A (en) | 2011-07-05 | 2011-07-05 | Method for loading advertisements on electronic map |
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CN201110186068XA CN102214240A (en) | 2011-07-05 | 2011-07-05 | Method for loading advertisements on electronic map |
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Cited By (13)
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CN102693497A (en) * | 2012-05-17 | 2012-09-26 | 深圳飞人移动媒体有限公司 | Mobile internet advertisement publishing system and method |
CN103092961A (en) * | 2013-01-21 | 2013-05-08 | 段卫东 | Method and device for user to label service facility in digital map system |
CN103984766A (en) * | 2014-05-30 | 2014-08-13 | 百度在线网络技术(北京)有限公司 | Bus route query method and device |
CN104077462A (en) * | 2014-07-23 | 2014-10-01 | 上海中信信息发展股份有限公司 | Antique digital model three-dimensional marking method |
CN104463634A (en) * | 2014-12-19 | 2015-03-25 | 深圳先进技术研究院 | Internet autonomous advertisement publishing method based on street view |
CN104484434A (en) * | 2014-12-19 | 2015-04-01 | 深圳先进技术研究院 | Positioning image display method and system based on street view attribute information |
CN104537550A (en) * | 2014-12-18 | 2015-04-22 | 深圳先进技术研究院 | Internet autonomous advertising method based on augmented reality IP map |
CN104834752A (en) * | 2015-05-25 | 2015-08-12 | 三星电子(中国)研发中心 | Browser engine device and information display method thereof |
CN107993093A (en) * | 2017-12-04 | 2018-05-04 | 王勇 | Network map businessman's figure border interface tab advertisement dynamic replacing options |
CN108255961A (en) * | 2017-12-21 | 2018-07-06 | 深圳市数字城市工程研究中心 | Image annotation method of street view video, terminal device and storage medium |
CN109214885A (en) * | 2018-08-14 | 2019-01-15 | 重庆四通都成科技发展有限公司 | Digital Automobile sales field cloud office system |
CN111369643A (en) * | 2020-02-26 | 2020-07-03 | 洛阳中科晶上智能装备科技有限公司 | Method for customizing map annotation in iOS system |
CN113127584A (en) * | 2019-12-31 | 2021-07-16 | 深圳云天励飞技术有限公司 | Map annotation method, device, electronic equipment and storage medium |
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2011
- 2011-07-05 CN CN201110186068XA patent/CN102214240A/en active Pending
Cited By (18)
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CN102693497A (en) * | 2012-05-17 | 2012-09-26 | 深圳飞人移动媒体有限公司 | Mobile internet advertisement publishing system and method |
CN103092961A (en) * | 2013-01-21 | 2013-05-08 | 段卫东 | Method and device for user to label service facility in digital map system |
CN103984766A (en) * | 2014-05-30 | 2014-08-13 | 百度在线网络技术(北京)有限公司 | Bus route query method and device |
CN104077462A (en) * | 2014-07-23 | 2014-10-01 | 上海中信信息发展股份有限公司 | Antique digital model three-dimensional marking method |
CN104537550A (en) * | 2014-12-18 | 2015-04-22 | 深圳先进技术研究院 | Internet autonomous advertising method based on augmented reality IP map |
CN104537550B (en) * | 2014-12-18 | 2018-09-28 | 深圳先进技术研究院 | A kind of autonomous advertising method in internet based on augmented reality IP maps |
CN104463634A (en) * | 2014-12-19 | 2015-03-25 | 深圳先进技术研究院 | Internet autonomous advertisement publishing method based on street view |
CN104463634B (en) * | 2014-12-19 | 2018-04-17 | 深圳先进技术研究院 | A kind of autonomous advertisement delivery method in internet based on streetscape map |
CN104484434A (en) * | 2014-12-19 | 2015-04-01 | 深圳先进技术研究院 | Positioning image display method and system based on street view attribute information |
CN104834752A (en) * | 2015-05-25 | 2015-08-12 | 三星电子(中国)研发中心 | Browser engine device and information display method thereof |
CN104834752B (en) * | 2015-05-25 | 2018-06-15 | 三星电子(中国)研发中心 | Browser engine device and its information displaying method |
US10691768B2 (en) | 2015-05-25 | 2020-06-23 | Samsung Electronics Co., Ltd. | Method and apparatus for providing information based on webpage |
CN107993093A (en) * | 2017-12-04 | 2018-05-04 | 王勇 | Network map businessman's figure border interface tab advertisement dynamic replacing options |
CN108255961A (en) * | 2017-12-21 | 2018-07-06 | 深圳市数字城市工程研究中心 | Image annotation method of street view video, terminal device and storage medium |
CN109214885A (en) * | 2018-08-14 | 2019-01-15 | 重庆四通都成科技发展有限公司 | Digital Automobile sales field cloud office system |
CN113127584A (en) * | 2019-12-31 | 2021-07-16 | 深圳云天励飞技术有限公司 | Map annotation method, device, electronic equipment and storage medium |
CN113127584B (en) * | 2019-12-31 | 2024-06-07 | 深圳云天励飞技术有限公司 | Map labeling method and device, electronic equipment and storage medium |
CN111369643A (en) * | 2020-02-26 | 2020-07-03 | 洛阳中科晶上智能装备科技有限公司 | Method for customizing map annotation in iOS system |
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Application publication date: 20111012 |