Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of program display system and method based on STB; Be intended to comprehensively the operating position of set-top box users carried out statistical analysis, recommend content corresponding to give this set-top box users in conjunction with the actual conditions of set-top box users.
The embodiment of the invention is achieved in that a kind of program display system based on STB, and said system comprises central server, node server and STB,
Wherein, said node server obtains user's operating position statistical information from said STB, counts user's operating position, and user's operating position is sent to said central server;
Said central server receives user's operating position, analyzes overall information according to user's operating position, and the overall information that analyzes is back to said node server;
Said node server, sends related content and gives each STB in conjunction with strategy and each STB relevant information of said node server according to said overall information;
STB shows the content that said node server sends;
Wherein, said system also comprises user information appliance, valued added applications device and the integrated Broadcast Control platform that is connected with said node server,
Wherein, said user information appliance is used to store user's details;
Said valued added applications device is used to store value-added service;
Said integrated Broadcast Control platform is used to store the detailed content of all value-added services, carries out data analysis to offer said node server.
Wherein, said STB also is used to detect user's channel selection, and the channel that the user is selected carries out first weight calculation; And carry out second weight calculation in the time of staying of a certain channel according to the user; The result who obtains according to said first weight calculation and said second weight calculation obtains user's operating position statistical information, and user's operating position statistical information is sent to said node server according to time interval of system's setting.
Wherein, said node server also is used to receive user's operating position statistical information that said STB sends, and counts user's operating position according to user's operating position statistical information, and user's operating position is mail to central server.
Wherein, said central server also is used to add up user's operating position that all node servers send over, and generates overall information;
Said central server also is used for reference to the user's operating position that counts, and is programs recommended to said node server;
Said node server also is used for the content according to said central server recommendation, according to corresponding strategy, sends programs recommended to STB.
An also purpose of the embodiment of the invention is to provide a kind of program display method based on STB, said method comprising the steps of:
Node server obtains user's operating position statistical information from said STB, counts user's operating position, and user's operating position is sent to said central server;
Central server receives user's operating position, analyzes overall information according to user's operating position, and the overall information that analyzes is back to said node server;
Node server, sends related content and gives each STB in conjunction with strategy and each STB relevant information of said node server according to said overall information;
STB shows the content that said node server sends;
Wherein, when said node server obtains user's operating position statistical information from said STB, further comprising the steps of:
User information appliance, valued added applications device and integrated Broadcast Control platform are provided,
Wherein, said user information appliance storage user's details;
Said valued added applications device storage value-added service;
The detailed content of said integrated all value-added services of Broadcast Control platform storage is carried out data analysis to offer said node server.
Wherein, said node server obtains before user's operating position statistical information from said STB, and said method is further comprising the steps of:
Said STB detects user's channel selection, and the channel that the user is selected carries out first weight calculation; And carry out second weight calculation in the time of staying of a certain channel according to the user; The result who obtains according to said first weight calculation and said second weight calculation obtains user's operating position statistical information, and user's operating position statistical information is sent to said node server according to time interval of system's setting.
Wherein, when said node server obtained user's operating position statistical information from said STB, said method was further comprising the steps of:
Said node server receives user's operating position statistical information that said STB sends, and counts user's operating position according to user's operating position statistical information, and user's operating position is mail to central server.
Wherein, after said node server mail to central server with user's operating position, said method was further comprising the steps of:
User's operating position that said all node servers of central server statistics send over generates overall information;
Said central server is with reference to the user's operating position that counts, and is programs recommended to said node server;
The content that said node server is recommended according to said central server according to corresponding strategy, is sent programs recommended to STB.
Through the foregoing description, the present invention can comprehensively carry out statistical analysis to the operating position of set-top box users, recommends content corresponding to give this set-top box users in conjunction with the actual conditions of set-top box users, is beneficial to popularizing of receiving terminal for digital television such as STB.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with accompanying drawing and embodiment.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
First embodiment of the invention provides a kind of program display system based on STB, and said system comprises central server, node server and STB,
Wherein, said node server obtains user's operating position statistical information from said STB, counts user's operating position, and user's operating position is sent to said central server;
Said central server receives user's operating position, analyzes overall information according to user's operating position, and the overall information that analyzes is back to said node server;
Said node server, sends related content and gives each STB in conjunction with strategy and each STB relevant information of said node server according to said overall information;
STB shows the content that said node server sends.
Second embodiment of the invention provides a kind of program display method based on STB, said method comprising the steps of:
Node server obtains user's operating position statistical information from said STB, counts user's operating position, and user's operating position is sent to said central server;
Central server receives user's operating position, analyzes overall information according to user's operating position, and the overall information that analyzes is back to said node server;
Node server, sends related content and gives each STB in conjunction with strategy and each STB relevant information of said node server according to said overall information;
STB shows the content that said node server sends.
Through the foregoing description, the present invention can comprehensively carry out statistical analysis to the operating position of set-top box users, recommends content corresponding to give this set-top box users in conjunction with the actual conditions of set-top box users, is beneficial to popularizing of receiving terminal for digital television such as STB.
Fig. 1 shows the program display system based on STB that first embodiment of the invention provides, and said system comprises central server 11, node server 12, STB 13, user information appliance 14, valued added applications device 15 and integrated Broadcast Control platform 16.
Wherein, node server 11 obtains user's operating position statistical information from STB 13, counts user's operating position, and user's operating position is sent to central server 11;
Central server 11 receives user's operating position, analyzes overall information according to user's operating position, and the overall information that analyzes is back to node server 12;
Node server 12, sends related content and gives each STB 13 in conjunction with strategy and each STB relevant information of node server 12 according to the overall information of central server 11 feedbacks;
STB 13 shows the content recommendation that node server 12 sends.
In the practical implementation process, user information appliance 14 is used to store user's details; Said valued added applications device 15 is used to store value-added service; Said integrated Broadcast Control platform 16 is used to store the detailed content of all value-added services, carries out data analysis to offer said node server.
In the practical implementation process, STB 13 detects user's channel selection, and the channel that the user is selected carries out first weight calculation; And carry out second weight calculation in the time of staying of a certain channel according to the user; The result who obtains according to said first weight calculation and said second weight calculation obtains user's operating position statistical information, and user's operating position statistical information is sent to said node server according to time interval of system's setting.
User information appliance 14 is obtained this user's details through ID (userID), such as name, address, user gradation, the information etc. of opening an account.Preferably, user information appliance 14 can be the BOSS system, also can be the system that operator is built.
The 15 storage value-added services of valued added applications device, for example recreation, advertisement etc.
Integrated Broadcast Control platform 16 comprises the content details of all value-added services, such as film name, type, price, column name etc., is used to provide to node server 12 and carries out data analysis.
The workflow of concrete STB 13 is following:
A1), the user selects program through DTV, selects programme signal to send to the inner statistics monitoring program of STB 13.
A2), STB 13 after having monitored channel selection, the statistical counting of selected channel is added 1, i.e. first weight calculation.
A3), whether STB 13 judges stop at current selected channel is beaten in 2 minutes, if greater than 2 minutes, think that the user rests on the channel of liking; This is also counter to be added 1; The monitoring of i.e. second weight calculation, and continuation added 1 in per 2 minutes; If the user is not more than 2 minutes, directly got into for the 4th step.
A4), STB 13 judges whether to reach delivery time, STB sent to node server 12 with the user's operating position statistical information that obtains in per 2 minutes, and the feedback information of receiving node server 12.
A5), the feedback information of STB 13 decision node servers 12, successfully receive information if show node server 12, whole counters of just resetting, otherwise continue steps A 2.
In the practical implementation process, STB 13 can be provided with the address of several central servers 12 more when transmission parameter is set, is used to increase fault-tolerant ability.
The workflow based on the program display system of STB about the embodiment of the invention provides is described in detail as follows:
B1), valued added applications device 15 typing Broadcast Control platforms, the details of value-added service (such as film name, type, price, column name etc.) are noted.
B2), when STB 13 moves certain value-added service, from integrated Broadcast Control platform 16 down load application, and start application, at this moment STB 13 recording user operating position statistical informations.
B3), node server 12 obtains user's operating position statistical information that STB 13 collects.
For example, node server 12 through FTP (File Transfer Protocol, FTP) or other modes be connected with STB 13.
B4), the ID (userID) uploaded through STB 13 of the inner user behavior systems of node server 12, from user information appliance 14, inquire user's details.
B5), user behavior parameter (such as the uniform resource locator of certain program (the Uniform Resource Locators that uploads through STB 13 of the inner user behavior systems of node server 12; URL)), from integrated Broadcast Control platform 16, inquire corresponding valued added applications information (such as the supplier of program names, program brief introduction, program etc.).
In the practical implementation process, for the user behavior of value-added service inside, node server 12 inner user behavior systems can be through the user behavior parameter acquiring to corresponding information.
B6), the valued added applications information of user behavior systems incorporate user behavior data, User Detail and the integrated Broadcast Control platform 16 of node server 12 inside; The final forms such as comprising user's details, application details that generates; Through analysis, draw user's operating positions such as audience rating investigating simultaneously to user behavior.
B7), node server 12 (can be FTP with the user's operating position that comes out through the transmission means of stipulating; HTTP or other modes) send central server 11 to; User's operating position that central server 11 all node servers 12 of statistics are uploaded; Generate complete overall information, for example the audience rating investigating in the whole nation.
B8), central server 11 is according to counting on overall information, recommends relevant information to each node server 12.
B9), node server 12 receiving center servers 11 information of recommending, ins conjunction with the strategy and STB 13 relevant informations of node server 12, recommend related content to arrive STB 13.
B10), STB 13 shows that the user selects related-program through remote controller after receiving the information that node server 12 recommends.
In the practical implementation process, be that audience ratings is that example is described with the statistical information, as follows:
C1), the statistical information that transmits of receiving set up box, each user's classification and storage.
C2), to the classified information individual processing, the corresponding weight of each program can obtain the information of all programs of this user like this, selects ten programs for this user like most save.
C3), handle the statistical information of all STBs successively; And with the weight addition of same program; Obtain the weight of all programs of all users of this zone, selecting ten maximum programs of weight is all users' of this zone favor program, and is saved in the database.
C4), weight that should all programs of zone mails to central server.
C5), the weight of the program that sends over of central server statistics All Ranges server, count the whole nation all weight of programs, just audience ratings.
C6), central server commending contents module is according to different demands, with reference to audience ratings, recommends 10 programs to give node server.
C7), the node server content of recommending according to central server, with reference to favorite 10 programs in this zone,, sends 10 new programs and arrives all STBs in this zone according to different strategies.
For example, as an array, each program takies one with all programs.With the corresponding whole nation of three different arrays (A [], B [], C []), the program that zone and user like:
For A, selecteed program corresponding positions is 1, and all the other are 0;
For B, choosing program to correspond to is 2, and all the other are 0, and for C, choosing program to correspond to is 3, and all the other are 0,
In region server, with 3 array additions, select 10 maximum programs of numeral to give the user, if equate, preferentially select central server commending contents module recommend programs for the partial programme value.
C8), STB receives recommend programs and shows, the user selects the content of recommending in the favorite menu with remote controller.
The embodiment of the invention is simplified the data volume of user behavior; In the time of such as collection current playing program information; Need not transmit the information such as title, supplier of this program; Only need upload the corresponding URL of program and get final product, the user behavior system only need obtain corresponding information as the Broadcast Control platform according to this URL and get final product.
Embodiment of the invention information presentation mode is more flexible, follow-up can be through revising the user behavior analysis system that node server comprised, reaching the purpose of obtaining different information, and need not carry out the upgrading of STB.
And the embodiment of the invention need not made amendment to existing increment service system such as set-top-box system.This system can be good at handling the load balancing that a large number of users brings, and cluster is anti-to be attacked, and can be good at handling failure, even a node server breaks down, also can let STB connect other server nodes.
See also Fig. 2, the flow process that Fig. 2 shows that the embodiment of the invention provides based on the program display method of STB.
In step S201, node server obtains user's operating position statistical information from STB, counts user's operating position, and user's operating position is sent to central server.
More specifically, when node server obtains user's operating position statistical information from STB, user information appliance, valued added applications device and integrated Broadcast Control platform are provided also, wherein, user information appliance storage user's details; Valued added applications device storage value-added service; The detailed content of integrated all value-added services of Broadcast Control platform storage is carried out data analysis to offer said node server.
The function of each concrete device repeats no more in the existing detailed description of preceding text here.
In step S202, central server receives user's operating position, analyzes overall information according to user's operating position, and the overall information that analyzes is back to node server.
In step S203, node server, sends related content and gives each STB in conjunction with strategy and each STB relevant information of node server according to overall information.
In step S204, STB shows the content that node server sends.
In the practical implementation process, said node server obtains from said STB before user's operating position statistical information, and said STB detects user's channel selection, and the channel that the user is selected carries out first weight calculation; And carry out second weight calculation in the time of staying of a certain channel according to the user; The result who obtains according to said first weight calculation and said second weight calculation obtains user's operating position statistical information, and user's operating position statistical information is sent to said node server according to time interval of system's setting.
In the practical implementation process; When said node server obtains user's operating position statistical information from said STB; Said node server receives user's operating position statistical information that said STB sends; Count user's operating position according to user's operating position statistical information, and user's operating position is mail to central server.
In the practical implementation process, after said node server mail to central server with user's operating position, user's operating position that said all node servers of central server statistics send over generated overall information; Said central server is with reference to the user's operating position that counts, and is programs recommended to said node server; The content that said node server is recommended according to said central server according to corresponding strategy, is sent programs recommended to STB.
Through the foregoing description, the present invention can comprehensively carry out statistical analysis to the operating position of set-top box users, recommends content corresponding to give this set-top box users in conjunction with the actual conditions of set-top box users, is beneficial to popularizing of receiving terminal for digital television such as STB.
The above is merely preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of within spirit of the present invention and principle, being done, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.