CN102136115A - Network advertising anti-fraud method and system - Google Patents
Network advertising anti-fraud method and system Download PDFInfo
- Publication number
- CN102136115A CN102136115A CN2010101015311A CN201010101531A CN102136115A CN 102136115 A CN102136115 A CN 102136115A CN 2010101015311 A CN2010101015311 A CN 2010101015311A CN 201010101531 A CN201010101531 A CN 201010101531A CN 102136115 A CN102136115 A CN 102136115A
- Authority
- CN
- China
- Prior art keywords
- click
- swindle
- person
- clicked
- network address
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Abstract
The invention discloses a network advertising anti-fraud method, comprising the following steps: obtaining network address and behavior information clicked in a network advertisement in this time; judging a clicker: judging whether the network address clicked in the time is in a click information database; judging clicking: when the judgment result is yes in the step b, judging whether the clicking is fraud clicking; when the judgment result is yes in the step c, preventing continuing clicking of the clicker; and storing the behavior information clicked in the time in the click information database.
Description
Technical field
The present invention relates to areas of information technology, relate in particular to the network information technology.
Background technology
Modern society is an a networked society, and the web advertisement has become one of most important advertisement marketing mode.Baidu for example, google, yahoo, narrow announcement etc.In the web advertisement, bid advertisement is particularly main, such as the bid advertisement of company of Baidu release.The price of these bid advertisements changes along with the popular degree of keyword, popular more advertising words, and the expense that word is clicked is expensive more.The each price of clicking of a lot of key words reaches dozens of yuan.
Because the ruthlessness of commercial competition, it is more and more serious that the click problem is clicked in swindle.Swindle is clicked and to be made advertiser's invalid pay-per-click of having nothing for it but.The reason that produces swindle mainly is: the rival is in order to allow the rank of own company be positioned at the prostatitis and to swindle the advertisement link of clicking the other side, waste the other side's advertising fee, weakening the other side's competitive power; And the website of search service is provided, for example baidu in order to obtain more advertising fees, turns a blind eye to the problem that swindle is clicked, even also can deliberately click.
The result that swindle is clicked is " lose-lose ": advertiser's interests evil that is badly damaged, and the advertiser keeps someone at a respectful distance to the web advertisement, the environment unfairness of the web advertisement, science is not unreasonable.The advertiser has caused their be unwilling input on this advertising to the distrust of web advertisement provider, has directly influenced the profit of web advertisement provider.
Therefore, need the anti-swindle of a kind of web advertisement method and system in the industry, the fair and rational order of maintaining network advertisement makes advertiser and advertising provider reach doulbe-sides' victory.
Summary of the invention
The purpose of this invention is to provide the anti-swindle method of the web advertisement, technical scheme of the present invention is as follows:
The web advertisement is prevented the swindle method, comprises following steps:
A. obtain the network address and the behavioural information of this click in the web advertisement;
B. click person judges: whether the network address of judging this click has been present in the click information database;
C. click to judge: when being, judge whether this is clicked is the swindle click in b step judged result;
D. in c step judged result when being, stop this click person's continuation to be clicked;
E. the behavioural information with this click is stored in the click information database.
Another embodiment of the present invention provides the web advertisement to prevent fake system, comprises as lower module:
Click information acquisition module: the network address and the behavioural information of obtaining each click in the web advertisement;
Click information database: the network address and the behavioural information of storing all clicks;
The swindle judge module: whether the network address of judging click person has existed in the database; If judge according to all behavioural informations of this click person who stores in current click and the database whether this click person swindles click;
Stop module: for being swindle when clicking, the prevention module stops this click person's continuation click in the judged result of this swindle judge module.
Advantage of the present invention is:
2) adopt the method for behavioural analysis to judge whether to click into swindle, scientific and reasonable.
3) hit swindle and click, protected the interests of gray interests and web advertisement provider, safeguarded the justice of web advertisement environment, in order.
Description of drawings
Further specify the present invention below in conjunction with the drawings and specific embodiments.
Fig. 1 is a method flow synoptic diagram of the present invention;
Fig. 2 is a system of the present invention composition diagram.
Embodiment
For technological means, creation characteristic that the present invention is realized, reach purpose and effect is easy to understand, below in conjunction with concrete diagram, further set forth the present invention.
As shown in Figure 1, be the inventive method synoptic diagram.Step 101 is obtained the network address and the behavioural information of this click in the web advertisement.Behavioural information of the present invention comprises at least: click person's computer hardware number, click time of origin, on the targeted website residence time length, the continuation number of clicks on the targeted website.Step 102 judges whether the network address of this click has been present in the click information database; If then execution in step 103, otherwise execution in step 105.Step 103 judges according to all behavioural informations of this click person who stores in current click and the database whether current click is that swindle is clicked.If then execution in step 104, if not, then execution in step 106.Step 104 stops this click person's continuation to be clicked.The mode of the prevention that the present invention taked can be one of following or following multiple combination: taking place to eject alert box on the computing machine of clicking, warning it is that swindle is clicked, and will bear corresponding legal consequence if continue; The computing machine that starts click person is restarted program; On click person's computing machine, eject alert box, inform: click if do not stop swindle, this alert box will float on always window before; Caution its network address of click person and behavioural information all by advertiser's storage, are not clicked if do not stop swindle, will bear legal responsibility; Force computer shutdown.Step 105 is stored in the click information database with the network address and the behavioural information of this click.Step 106, this method finishes.
Fig. 2 is a system of the present invention composition diagram.Storing the network address and the behavioural information of all clicks of the present invention in the click information database 201.Click information acquisition module 202 is used for obtaining the network address and the behavioural information clicked each time of the web advertisement; Behavioural information comprises: click person's computer hardware number, click time of origin, on the targeted website residence time length, the continuation number of clicks on the targeted website.Swindle judge module 203 judges whether click person's the network address has existed in the database; If judge according to all behavioural informations of this click person who stores in current click and the database whether this click person swindles click.If swindle is clicked, then the result is sent to prevention module 204.Stop module 204 to stop this click person's continuation to be clicked.The alleged prevention of the present invention can for: eject alert box in the client that takes place to click, warning it is that swindle is clicked, and will bear corresponding legal consequence if continue.Prevention can also for: eject alert box on the computing machine of take place clicking, warning it is that swindle is clicked, and will bear corresponding legal consequence if continue; The computing machine that starts click person is restarted program; On click person's computing machine, eject alert box, inform: click if do not stop swindle, this alert box will float on always window before; Caution its network address of click person and behavioural information all by advertiser's storage, are not clicked if do not stop swindle, will bear legal responsibility; Force computer shutdown.
Use system and method for the present invention can significantly reduce gray ineffective investment, increase the trust of advertiser, thereby improve web advertisement supplier's income the web advertisement and web advertisement supplier.
Should be understood that above-mentioned detailed description to embodiment, can be improved or conversion those of ordinary skills according to the above description only in order to understand the present invention.For example the mode of Zu Zhiing can also be to click person shutdown etc.So long as reach all improvement of this purpose and the protection domain that conversion all belongs to claims of the present invention.
Claims (5)
1. the anti-swindle method of the web advertisement is characterized in that, comprises following steps:
A. obtain the network address and the behavioural information of this click in this web advertisement;
B. click person judges: whether the network address of judging this click has been present in the click information database;
C. click to judge: when being, judge whether this is clicked is the swindle click in b step judged result;
D. in c step judged result when being, stop this click person's continuation to be clicked;
E. the behavioural information with this click is stored in the click information database.
2. the web advertisement according to claim 1 is prevented the swindle method, it is characterized in that, the behavior information comprise one of following at least: click person's computer hardware number, click time of origin, on the targeted website residence time length, the continuation number of clicks on the targeted website.
3. according to the anti-swindle method of the web advertisement of claim 1, it is characterized in that this preventions is for one of following at least: taking place to eject alert box on the computing machine of clicking, warning it is that swindle is clicked, if continuation will be born corresponding legal consequence; The computing machine that starts click person is restarted program; On click person's computing machine, eject alert box, inform: click if do not stop swindle, this alert box will float on always window before; Caution its network address of click person and behavioural information all by advertiser's storage, are not clicked if do not stop swindle, will bear legal responsibility; Force computer shutdown.
4. according to the anti-swindle method of the web advertisement of claim 2, it is characterized in that this preventions is for one of following at least: taking place to eject alert box on the computing machine of clicking, warning it is that swindle is clicked, if continuation will be born corresponding legal consequence; The computing machine that starts click person is restarted program; On click person's computing machine, eject alert box, inform: click if do not stop swindle, this alert box will float on always window before; Caution its network address of click person and behavioural information all by advertiser's storage, are not clicked if do not stop swindle, will bear legal responsibility; Force computer shutdown.
5. the anti-fake system of the web advertisement is characterized in that, comprises as lower module:
Click information acquisition module: the network address and the behavioural information of obtaining each click in the web advertisement;
Click information database: the network address and the behavioural information of storing all clicks;
The swindle judge module: whether the network address of judging click person has existed in the database; If judge according to all behavioural informations of this click person who stores in current click and the database whether this click person swindles click;
Stop module: for being swindle when clicking, the prevention module stops this click person's continuation click in the judged result of this swindle judge module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010101015311A CN102136115A (en) | 2010-01-27 | 2010-01-27 | Network advertising anti-fraud method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010101015311A CN102136115A (en) | 2010-01-27 | 2010-01-27 | Network advertising anti-fraud method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102136115A true CN102136115A (en) | 2011-07-27 |
Family
ID=44295892
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010101015311A Pending CN102136115A (en) | 2010-01-27 | 2010-01-27 | Network advertising anti-fraud method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102136115A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105024981A (en) * | 2014-04-29 | 2015-11-04 | 腾讯科技（深圳）有限公司 | Data processing method, data processing device and related routing equipment |
| WO2015184579A1 (en) * | 2014-06-03 | 2015-12-10 | Yahoo! Inc | Determining traffic quality using event-based traffic scoring |
| WO2016119499A1 (en) * | 2015-01-26 | 2016-08-04 | 百度在线网络技术（北京）有限公司 | Malicious click defending method, device and storage medium |
-
2010
- 2010-01-27 CN CN2010101015311A patent/CN102136115A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105024981A (en) * | 2014-04-29 | 2015-11-04 | 腾讯科技（深圳）有限公司 | Data processing method, data processing device and related routing equipment |
| CN105024981B (en) * | 2014-04-29 | 2019-08-16 | 腾讯科技（深圳）有限公司 | Data processing method, device and related route apparatus |
| WO2015184579A1 (en) * | 2014-06-03 | 2015-12-10 | Yahoo! Inc | Determining traffic quality using event-based traffic scoring |
| CN107077455A (en) * | 2014-06-03 | 2017-08-18 | 埃克斯凯利博Ip有限责任公司 | Flow mass is determined using the score traffic based on event |
| US10115125B2 (en) | 2014-06-03 | 2018-10-30 | Excalibur Ip, Llc | Determining traffic quality using event-based traffic scoring |
| WO2016119499A1 (en) * | 2015-01-26 | 2016-08-04 | 百度在线网络技术（北京）有限公司 | Malicious click defending method, device and storage medium |
| US10789359B2 (en) | 2015-01-26 | 2020-09-29 | Baidu Online Network Technology (Bejing) Co., Ltd. | Method, apparatus and storage medium for defending against malicious clicks |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10007917B2 (en) | Pay-per-click fraud protection | |
| JP6568538B2 (en) | Illegal click prevention method, apparatus, and storage medium | |
| US8538817B2 (en) | Systems and methods for protecting consumer privacy in online advertising environments | |
| CN101253499A (en) | Reviewing the suitability of websites for participation in an advertising network | |
| US10567255B2 (en) | Method and system for scoring quality of traffic to network sites | |
| CN101882278A (en) | Method and system for preventing web advertisement from being clicked maliciously | |
| US11386450B2 (en) | Systems and methods for advertising on content-screened web pages | |
| Van Rensburg et al. | What influences the probability of wind farm planning approval: Evidence from Ireland | |
| US7917491B1 (en) | Click fraud prevention system and method | |
| US20080270154A1 (en) | System for scoring click traffic | |
| Zhou et al. | Does water disclosure cause a rise in corporate risk-taking?—Evidence from Chinese high water-risk industries | |
| US20110196746A1 (en) | Search auction insights for advertisers | |
| Cordis et al. | Whistleblower laws and corporate fraud: Evidence from the United States | |
| CN101645066A (en) | Method for monitoring novel words on Internet | |
| Lane | Green marketing goes negative: The advent of reverse greenwashing | |
| US20080183558A1 (en) | System and method for automatically determining an advertisement type of a digital advertisement | |
| CN103150662A (en) | Method for identifying false commodity advertisement in Taobao | |
| Isgin et al. | A hedonic price analysis of farmland option premiums under urban influences | |
| CN102136115A (en) | Network advertising anti-fraud method and system | |
| Kantardzic et al. | Improving click fraud detection by real time data fusion | |
| KR20090063449A (en) | Method for monitoring click fraud using conversion information and apparatus for executing the method | |
| KR20090113386A (en) | System for scoring click traffic | |
| Kantardzic et al. | Time and space contextual information improves click quality estimation | |
| Niu et al. | A survey of contextual advertising | |
| Iannuzzi | Aspects of Green Marketing |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| DD01 | Delivery of document by public notice |
Addressee: Ma Lin Document name: Notification of Publication of the Application for Invention |
|
| DD01 | Delivery of document by public notice |
Addressee: Ma Lin Document name: Notification of before Expiration of Request of Examination as to Substance |
|
| DD01 | Delivery of document by public notice |
Addressee: Ma Lin Document name: Notification that Application Deemed to be Withdrawn |
|
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20110727 |