CN102064898A - Processing method of program prompt information and electronic business guide system - Google Patents
Processing method of program prompt information and electronic business guide system Download PDFInfo
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- CN102064898A CN102064898A CN2010105070801A CN201010507080A CN102064898A CN 102064898 A CN102064898 A CN 102064898A CN 2010105070801 A CN2010105070801 A CN 2010105070801A CN 201010507080 A CN201010507080 A CN 201010507080A CN 102064898 A CN102064898 A CN 102064898A
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- service instruction
- electron service
- released
- prompt information
- advertising message
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/68—Systems specially adapted for using specific information, e.g. geographical or meteorological information
- H04H60/72—Systems specially adapted for using specific information, e.g. geographical or meteorological information using electronic programme guides [EPG]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
Abstract
The invention provides a processing method of program prompt information and an electronic business guide system. The method comprises the following steps that: the electronic business guide system acquires advertising information to be released; the electronic business guide system encapsulates the advertising information to be released and electronic business guide program prompt information according to the format of electronic business guide to obtain encapsulated electronic business guide program prompt information; and the electronic business guide system sends the encapsulated electronic business guide program prompt information to user equipment. According to the invention, the efficiency of releasing advertising information can be increased, and the advertising information can be ensured to reach users accurately and rapidly.
Description
Technical field
The present invention relates to the communications field, in particular to a kind of processing method and electron service instruction system of program prompt information.
Background technology
In recent years, digital mobile multimedia broadcasting technology develops rapidly and is used widely, mobile multi-media broadcasting service worldwide has been subjected to extensive concern as a kind of emerging multimedia propagation form, and its operation prospect has also attracted the industrialization input of operator in this field upstream and downstream.
Electron service instruction (Electronic Service Guide, abbreviating ESG as) system is as the important component part that mobile multimedia broadcasting service system is provided, can not incorporate advertising message at present, this has become a short slab of its effective developing value-added services and the sustainable growth of guaranteeing the profit.
Summary of the invention
ESG system at mobile multimedia broadcasting service system can not incorporate the problem of advertising message at present and propose the present invention, for this reason, main purpose of the present invention is to provide a kind of processing method and electron service instruction system of program prompt information, to address the above problem.
To achieve these goals, according to an aspect of the present invention, provide a kind of processing method of program prompt information.
Processing method according to program prompt information of the present invention comprises: the electron service instruction system obtains advertising message to be released; The electron service instruction system encapsulates advertising message to be released and electron service instruction program prompt information according to the electron service instruction form, the electron service instruction program prompt information after obtaining encapsulating; Electron service instruction program prompt information after the electron service instruction system will encapsulate sends to subscriber equipment.
Further, the electron service instruction system obtains advertising message to be released and comprises: the electron service instruction system receives the editor's typing from electron service instruction system door, obtains advertising message to be released.
Further, the electron service instruction system obtains advertising message to be released and comprises: the electron service instruction system receives the advertising business information from comprising of advertising platform server of advertising message to be released, and wherein advertising business information is that the advertising provider provides.
Further, the electron service instruction program prompt information of electron service instruction system after subscriber equipment sends encapsulation comprises: the electron service instruction program prompt information of electron service instruction system after multiplexer sends encapsulation;
Further, said method also comprises: subscriber equipment receives the electron service instruction program prompt information after the encapsulation; Subscriber equipment carries out decapsulation to the electron service instruction program prompt information after encapsulating, and obtains advertising message to be released and electron service instruction program prompt information.
Further, after the electron service instruction program prompt information of multiplexer after subscriber equipment sends encapsulation, said method also comprises: multiplexer sends audio stream information and/or Video stream information to subscriber equipment; Subscriber equipment receives audio stream information and/or Video stream information; Played audio stream information and/or Video stream information, and in playing process, issue advertising message to be released.
Further, subscriber equipment issue advertising message to be released comprises: subscriber equipment is adjusted advertising message to be released according to the model of subscriber equipment, the screen size of subscriber equipment and the display format of subscriber equipment; Subscriber equipment is issued adjusted advertising message to be released.
To achieve these goals, according to a further aspect in the invention, provide a kind of electron service instruction system.
Comprise according to electron service instruction of the present invention system: acquisition module is used to obtain advertising message to be released; Package module is used for according to the electron service instruction form advertising message to be released and electron service instruction program prompt information being encapsulated the electron service instruction program prompt information after obtaining encapsulating; Sending module is used for the electron service instruction program prompt information after the encapsulation is sent to subscriber equipment.
Further, acquisition module comprises: first receives submodule, is used to receive the editor's typing from electron service instruction system door, obtains advertising message to be released.
Further, acquisition module comprises: second receives submodule, is used to receive the advertising business information from comprising of advertising platform server of advertising message to be released, and wherein advertising business information is that the advertising provider provides.
By the present invention, by advertising message to be released and electron service instruction program prompt information are encapsulated, send it to subscriber equipment then, the ESG system that has solved mobile multimedia broadcasting service system can not incorporate the problem of advertising message at present, thus effective developing value-added services and guarantee the sustainable growth of ESG system profit.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part, and illustrative examples of the present invention and explanation thereof are used to explain the present invention, do not constitute improper qualification of the present invention.In the accompanying drawings:
Fig. 1 is the schematic diagram that incorporates advertising message according to the ESG system of the embodiment of the invention;
Fig. 2 is the flow chart according to the processing method of the program prompt information of the embodiment of the invention;
Fig. 3 is the flow chart of the processing method of program prompt information according to the preferred embodiment of the invention;
Fig. 4 is the structured flowchart according to the electron service instruction system of the embodiment of the invention;
Fig. 5 is the structured flowchart of electron service instruction system according to the preferred embodiment of the invention.
Embodiment
Need to prove that under the situation of not conflicting, embodiment and the feature among the embodiment among the application can make up mutually.Describe the present invention below with reference to the accompanying drawings and in conjunction with the embodiments in detail.
The invention provides a kind of processing method of program prompt information, this method can realize based on ESG system shown in Figure 1.
Fig. 1 is the schematic diagram that incorporates advertising message according to the ESG system of the embodiment of the invention, as shown in Figure 1, comprise audio frequency and video source, audio/video coder, ESG server, switch, multiplexer, and mobile phone, Vehicle mounted station, subscriber equipmenies such as notebook computer, this ESG system can also comprise the advertising platform server simultaneously.Be described in greater detail below.
Audio/video coder is used for being encoded in the audio frequency and video source, and it can adopt coding method of the prior art.
The ESG server be used for ESG program prompt information and advertising message to be released are encapsulated, and the ESG information after will encapsulating mails to multiplexer.
Mobile phone, Vehicle mounted station, subscriber equipmenies such as notebook computer, be used for obtaining audio/video information that multiplexer issues, ESG information etc., obtain audio/video flow and corresponding ESG program prompt information, show the user to watch and use according to this information of protocol encapsulation form decapsulation by radio network.
Fig. 2 is the flow chart according to the processing method of the program prompt information of the embodiment of the invention, comprises that following step S202 is to step S206.
Step S202, the electron service instruction system obtains advertising message to be released.
Step S204, the electron service instruction system encapsulates advertising message to be released and electron service instruction program prompt information according to the electron service instruction form, the electron service instruction program prompt information after obtaining encapsulating.
Step S206, the electron service instruction program prompt information after the electron service instruction system will encapsulate sends to subscriber equipment.
In the correlation technique, the ESG system of mobile multimedia broadcasting service system can not incorporate advertising message at present.In the embodiment of the invention, by advertising message to be released and electron service instruction program prompt information are encapsulated, send it to subscriber equipment then, can effectively incorporate advertising message, thereby can effectively help operator's developing value-added services of digital mobile multi-media broadcasting service, keep the profit sustainable growth of operator.
Preferably, the electron service instruction system obtains advertising message to be released and comprises: the electron service instruction system receives the editor's typing from electron service instruction system door, obtains advertising message to be released.
In this preferred embodiment, advertising message to be released is that the editor's typing by electron service instruction system door obtains.Like this, this advertising message to be released can edit at any time according to actual needs, revise, thereby can increase the flexibility of advertising message to be released, As soon as possible Promising Policy advertising provider's actual requirement.
Preferably, the electron service instruction system obtains advertising message to be released and comprises: the electron service instruction system receives the advertising business information from comprising of advertising platform server of advertising message to be released, and wherein advertising business information is that the advertising provider provides.
In this preferred embodiment, advertising message to be released provides by the advertising platform server.Usually, this advertising platform server is preserved the ripe advertising message of advertising provider, therefore, directly obtains this advertising message and issue, can improve the advertising message efficiency of publishing, thereby guarantee that advertising message arrives the user accurately and rapidly.
Preferably, the electron service instruction program prompt information of electron service instruction system after subscriber equipment sends encapsulation comprises: the electron service instruction program prompt information of electron service instruction system after multiplexer sends encapsulation; The electron service instruction program prompt information of multiplexer after subscriber equipment sends encapsulation.
In this preferred embodiment, by the electron service instruction program prompt information of multiplexer after subscriber equipment is transmitted encapsulation, can carry out good control to the transmission rate and the transmission user scope of the electron service instruction program prompt information after this encapsulation, thereby guarantee that advertising message arrives the user accurately and rapidly.
Preferably, after the electron service instruction program prompt information of multiplexer after subscriber equipment sends encapsulation, said method also comprises: subscriber equipment receives the electron service instruction program prompt information after the encapsulation; Subscriber equipment carries out decapsulation to the electron service instruction program prompt information after encapsulating, and obtains advertising message to be released and electron service instruction program prompt information.
Preferably, said method also comprises: multiplexer sends audio stream information and/or Video stream information to subscriber equipment; Subscriber equipment receives audio stream information and/or Video stream information; Played audio stream information and/or Video stream information, and in playing process, issue advertising message to be released.
In this preferred embodiment, the process that subscriber equipment is issued this advertising message to be released has been described.Like this, can guarantee that advertising message arrives the user accurately and rapidly, thereby can effectively help operator's developing value-added services of digital mobile multi-media broadcasting service, keep the profit sustainable growth of operator.
Preferably, subscriber equipment issue advertising message to be released comprises: subscriber equipment is adjusted advertising message to be released according to the model of subscriber equipment, the screen size of subscriber equipment and the display format of subscriber equipment; Subscriber equipment is issued adjusted advertising message to be released.
In this preferred embodiment, advertising message to be released is adjusted, can be guaranteed that advertising message to be released adapts to subscriber equipment better, thereby can avoid the harmful effect of advertising message, and guarantee the effect of advertising message issue subscriber equipment.
Incorporate advertising message in the ESG system that the present invention has realized at mobile multimedia broadcasting service system and carry out advertising business.Because the audient of ESG system advertisement is huge, spread scope wide, it is few to take Internet resources, therefore can effectively help operator's developing value-added services of digital mobile multi-media broadcasting service, keep the profit sustainable growth of operator.
Be described in detail below in conjunction with the implementation procedure of example the embodiment of the invention.
Fig. 3 is the flow chart of the processing method of program prompt information according to the preferred embodiment of the invention, as shown in Figure 3, comprises that following step S302 is to step S310.
Step S302, the ESG system obtains advertising message.
Particularly, the ESG system can obtain advertising message by following two kinds of approach:
The one, the concrete needs of basis are in ESG server inediting advertising message;
The 2nd, ESG server and advertising business platform interface, to advertising business platform issue ESG server the advertisement position that can show advertisement by program prompt information is arranged, the advertising business platform can be according to the feature of this advertisement position, comprises comprising number of words, comprise picture format, comprising information such as picture size and provide suitable advertisement to the ESG server.
For the above-mentioned advertising message of obtaining, the ESG system can be to the related identical advertising message of all business channels, also can be at the different advertising message of different business channel association.
Step S304, ESG server be the advertising message of obtaining, and as the part of program prompt information, encapsulates according to the encapsulation format of ESG.
Step S306, the ESG server sends to multiplexer with packaged message.
Step S308, multiplexer broadcasts to subscriber equipment with the audio/video flow of the business channels program prompt information together with encapsulation.
When step S310, subscriber equipment resolved playing audio-video stream, according to the user device screen size, screen resolution etc. were rationally showed the program prompting information that receives, thereby advertising message is browsed for the user and were used.
Need to prove, can in computer system, carry out in the step shown in the flow chart of accompanying drawing such as a set of computer-executable instructions, and, though there is shown logical order in flow process, but in some cases, can carry out step shown or that describe with the order that is different from herein.
The embodiment of the invention provides a kind of electron service instruction system, and this electron service instruction system can be used to realize the processing method of above-mentioned program prompt information.Fig. 4 is according to the structured flowchart of the electron service instruction system of the embodiment of the invention, comprises.
Acquisition module 42 is used to obtain advertising message to be released; Package module 44, be connected to acquisition module 42, be used for advertising message to be released and the electron service instruction program prompt information that acquisition module 42 obtains being encapsulated the described electron service instruction program prompt information after obtaining encapsulating according to the electron service instruction form; Sending module 46 is connected to package module 44, is used for the electron service instruction program prompt information after package module 44 encapsulation is sent to subscriber equipment.
In the correlation technique, the ESG system of mobile multimedia broadcasting service system can not incorporate advertising message at present.In the embodiment of the invention, by advertising message to be released and electron service instruction program prompt information are encapsulated, send it to subscriber equipment then, can effectively incorporate advertising message, thereby can effectively help operator's developing value-added services of digital mobile multi-media broadcasting service, keep the profit sustainable growth of operator.
Fig. 5 is the structured flowchart of electron service instruction system according to the preferred embodiment of the invention.
Preferably, acquisition module 42 comprises: first receives submodule 422, is used to receive the editor's typing from electron service instruction system door, obtains advertising message to be released.
In this preferred embodiment, advertising message to be released is that the editor's typing by electron service instruction system door obtains.Like this, this advertising message to be released can edit at any time according to actual needs, revise, thereby can increase the flexibility of advertising message to be released, As soon as possible Promising Policy advertising provider's actual requirement.
Preferably, acquisition module 42 comprises: second receives submodule 424, is used to receive the advertising business information from comprising of advertising platform server of advertising message to be released, and wherein advertising business information is that the advertising provider provides.
In this preferred embodiment, advertising message to be released provides by the advertising platform server.Usually, this advertising platform server is preserved the ripe advertising message of advertising provider, therefore, directly obtains this advertising message and issue, can improve the advertising message efficiency of publishing, thereby guarantee that advertising message arrives the user accurately and rapidly.
Need to prove that the electron service instruction system of describing among the device embodiment is corresponding to above-mentioned method embodiment, its concrete implementation procedure had been carried out detailed description in method embodiment, do not repeat them here.
In sum, according to the abovementioned embodiments of the present invention, provide a kind of processing method and electron service instruction system of program prompt information.By advertising message to be released and electron service instruction program prompt information are encapsulated, send it to subscriber equipment then, the ESG system that has solved mobile multimedia broadcasting service system can not incorporate the problem of advertising message at present, thus effective developing value-added services and guarantee the sustainable growth of ESG system profit.
Obviously, those skilled in the art should be understood that, above-mentioned each module of the present invention or each step can realize with the general calculation device, they can concentrate on the single calculation element, perhaps be distributed on the network that a plurality of calculation element forms, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in the storage device and carry out by calculation element, perhaps they are made into each integrated circuit modules respectively, perhaps a plurality of modules in them or step are made into the single integrated circuit module and realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The above is the preferred embodiments of the present invention only, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. the processing method of a program prompt information is characterized in that, comprising:
The electron service instruction system obtains advertising message to be released;
Described electron service instruction system encapsulates the described electron service instruction program prompt information after obtaining encapsulating to described advertising message to be released and electron service instruction program prompt information according to the electron service instruction form;
Described electron service instruction program prompt information after described electron service instruction system will encapsulate sends to subscriber equipment.
2. method according to claim 1 is characterized in that, described electron service instruction system obtains described advertising message to be released and comprises:
Described electron service instruction system receives the editor's typing from described electron service instruction system door, obtains described advertising message to be released.
3. method according to claim 1 is characterized in that, described electron service instruction system obtains described advertising message to be released and comprises:
Described electron service instruction system receives the advertising business information from comprising of advertising platform server of described advertising message to be released, and wherein said advertising business information is that the advertising provider provides.
4. according to each described method in the claim 1 to 3, it is characterized in that the described electron service instruction program prompt information of described electron service instruction system after described subscriber equipment sends encapsulation comprises:
The described electron service instruction program prompt information of described electron service instruction system after multiplexer sends encapsulation;
The described electron service instruction program prompt information of described multiplexer after described subscriber equipment sends encapsulation.
5. method according to claim 4 is characterized in that, described method also comprises:
Described subscriber equipment receives the described electron service instruction program prompt information after the encapsulation;
Described subscriber equipment carries out decapsulation to the described electron service instruction program prompt information after encapsulating, and obtains described advertising message to be released and described electron service instruction program prompt information.
6. method according to claim 5 is characterized in that, after the described electron service instruction program prompt information of described multiplexer after described subscriber equipment sends encapsulation, described method also comprises:
Described multiplexer sends audio stream information and/or Video stream information to described subscriber equipment;
Described subscriber equipment receives described audio stream information and/or described Video stream information;
Described audio stream information of described played and/or described Video stream information, and in playing process, issue described advertising message to be released.
7. method according to claim 6 is characterized in that, described subscriber equipment is issued described advertising message to be released and comprised:
Described subscriber equipment is adjusted described advertising message to be released according to the screen size of the model of described subscriber equipment, described subscriber equipment and the display format of described subscriber equipment;
Described subscriber equipment is issued adjusted described advertising message to be released.
8. an electron service instruction system is characterized in that, comprising:
Acquisition module is used to obtain advertising message to be released;
Package module is used for according to the electron service instruction form described advertising message to be released and electron service instruction program prompt information being encapsulated, the described electron service instruction program prompt information after obtaining encapsulating;
Sending module is used for the described electron service instruction program prompt information after the encapsulation is sent to subscriber equipment.
9. electron service instruction according to claim 8 system is characterized in that described acquisition module comprises:
First receives submodule, is used to receive the editor's typing from described electron service instruction system door, obtains described advertising message to be released.
10. electron service instruction according to claim 8 system is characterized in that described acquisition module comprises:
Second receives submodule, is used to receive the advertising business information from comprising of advertising platform server of described advertising message to be released, and wherein said advertising business information is that the advertising provider provides.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105070801A CN102064898A (en) | 2010-10-14 | 2010-10-14 | Processing method of program prompt information and electronic business guide system |
| PCT/CN2011/080735 WO2012048651A1 (en) | 2010-10-14 | 2011-10-13 | Program prompt information processing method and electronic service guide system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105070801A CN102064898A (en) | 2010-10-14 | 2010-10-14 | Processing method of program prompt information and electronic business guide system |
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| CN102064898A true CN102064898A (en) | 2011-05-18 |
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| CN2010105070801A Pending CN102064898A (en) | 2010-10-14 | 2010-10-14 | Processing method of program prompt information and electronic business guide system |
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| Country | Link |
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| CN (1) | CN102064898A (en) |
| WO (1) | WO2012048651A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012048651A1 (en) * | 2010-10-14 | 2012-04-19 | 中兴通讯股份有限公司 | Program prompt information processing method and electronic service guide system |
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| CN101005391A (en) * | 2006-12-26 | 2007-07-25 | 中兴通讯股份有限公司 | Transmission method for mobile multimedia broadcast electronic service guide data model |
| CN101018342A (en) * | 2007-03-03 | 2007-08-15 | 中兴通讯股份有限公司 | A multi-channel transmission method of mobile multi-media broadcast electronic business guide |
| US20100043026A1 (en) * | 2007-03-28 | 2010-02-18 | Expway | Method and device for broadcasting additional information in a system for broadcasting video programs |
| CN101742276A (en) * | 2009-12-31 | 2010-06-16 | 中兴通讯股份有限公司 | China mobile multimedia broadcasting player and playing method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN201585132U (en) * | 2009-07-07 | 2010-09-15 | 北京创毅视讯科技有限公司 | Multimedia advertisement issuing system and terminal equipment |
| CN102064898A (en) * | 2010-10-14 | 2011-05-18 | 中兴通讯股份有限公司 | Processing method of program prompt information and electronic business guide system |
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2010
- 2010-10-14 CN CN2010105070801A patent/CN102064898A/en active Pending
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2011
- 2011-10-13 WO PCT/CN2011/080735 patent/WO2012048651A1/en active Application Filing
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| CN1976379A (en) * | 2006-12-18 | 2007-06-06 | 中兴通讯股份有限公司 | Realizing method for electronic program guide value-added service |
| CN101005391A (en) * | 2006-12-26 | 2007-07-25 | 中兴通讯股份有限公司 | Transmission method for mobile multimedia broadcast electronic service guide data model |
| CN101018342A (en) * | 2007-03-03 | 2007-08-15 | 中兴通讯股份有限公司 | A multi-channel transmission method of mobile multi-media broadcast electronic business guide |
| US20100043026A1 (en) * | 2007-03-28 | 2010-02-18 | Expway | Method and device for broadcasting additional information in a system for broadcasting video programs |
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| WO2012048651A1 (en) | 2012-04-19 |
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Application publication date: 20110518 |