Advertisement machine guest flow statistics implementation method and system
Technical field
The present invention relates to a kind of guest flow statistics implementation method and system thereof, especially a kind of advertisement machine guest flow statistics implementation method and system.
Background technology
Client is the carrier of currency, be again the potential buyer of commodity, so passenger flow statistics is significant for the industry that depends on passenger flow.For advertiser; Whether the product of oneself receives user's concern; Whether the position distribution of advertisement machine is reasonable, accurately grasped these information, just can effectively assess, optimization, exploitation and promotion budget; Change the beholder into potential shopper, bring into play the propaganda strength of product to greatest extent.Therefore the passenger flow statistics device is installed on advertisement machine, write down that the volume of the flow of passengers of different time sections distributes in the middle of one day, the volume of the flow of passengers in a period of time is carried out statistical study, ten minutes is important for advertiser.
In the prior art; Because advertisement itself does not have the measuring ability of passenger flow; In near doorway or the passage of people through can only be advertisement machine the people stream counting appearance being set counts; There is following defective in such counting mode: 1, because the people stream counting appearance is arranged in doorway or the passage number that can not accurately be reflected at the preceding process of advertisement machine usually or stay; 2, existing people stream counting appearance all is freestanding, and function is comparatively simple, need artificially collect all data usually, and workload is bigger; What 3, existing people stream counting appearance reacted usually is the counting total amount, and can not accurately react the volume of the flow of passengers of different time sections, has brought inconvenience to critical-path analysis.
Summary of the invention
A kind of advertisement machine guest flow statistics implementation method and the system that can accurately detect that the objective of the invention is to provide through the volume of the flow of passengers before the advertisement machine for the deficiency that solves above-mentioned technology.
In order to achieve the above object; The advertisement machine guest flow statistics implementation method that the present invention designed; It comprises the employing advertisement machine, it is characterized in that: infrared transmission module and infrared receiving module are set on advertisement machine, utilize infrared transmission module emission infrared ray; Before different definite advertisement machine of the signal that signal that human body reflection back infrared receiving module receives and reflection infrared receiving module receive, whether the people is arranged according to infrared ray, and carry out corresponding counts and operate.
For centralized and unified analysis, accurately react the volume of the flow of passengers of different time sections before the advertisement machine; As preferably; Every advertisement machine terminal is sent to remote data center with real time data through wireless mode in real time, by remote data center the real time data of each advertisement machine terminal is added up, is handled.Said wireless mode sends the preferred wireless GPRS mode that adopts.
As preferably, the infrared ray of described infrared transmission module emission be the 38KHz carrier wave after modulating.
The advertisement machine guest flow statistics system that the present invention designed; Comprise advertisement machine; On said advertisement machine, be provided with control module, infrared transmission module and infrared receiving module, said infrared transmission module is electrically connected with control module, and the signal of said infrared receiving module inputs to control module.
As preferably, the reception head of the emitting head of said infrared transmission module and infrared receiving module is installed in the advertisement machine front, and the distance between them is 10cm~20cm.
Preferred scheme is also to be provided with wireless sending module on the said advertisement machine, and said control module is electrically connected with this wireless sending module; At least one of said advertisement machine quantity; Also comprise the remote data center that contains wireless receiving module, control module is communicated by letter with this remote data center with wireless receiving module through wireless sending module and is connected.
Preferred scheme is that described infrared transmission module mainly is made up of oscillatory circuit module and infrared emission drive circuit module, and the oscillatory circuit module comprises NE555 timer chip, resistance R A, adjustable potentiometer RB, capacitor C 3, C4; The infrared emission drive circuit module comprises infrared transmitting tube D1, resistance R C, NPN triode;
The VCC pin of NE555 timer chip connects resistance R A, infrared transmitting tube D1 and noble potential simultaneously; Resistance R A connects with resistance R B, capacitor C 3 successively; And resistance R A also is connected with the adjustable output terminal of resistance R B and is connected the DIS pin of NE555 timer chip, and resistance R B and the link of capacitor C 3 are connected TR, the Th pin of NE555 timer chip simultaneously; The other end of said infrared transmitting tube D1 connects the collector of NPN triode, and the emission collection of NPN triode connects electric capacity RC, and base stage connects the OUT pin of NE555 timer chip; Said capacitor C 4 is connected between NE555 timer chip CO pin and the GND pin, and the other end of said GND pin, capacitor C 3 and resistance R C all is connected AGND; The RST pin of said NE555 timer chip is connected with control module;
Described wireless sending module mainly is made up of GPRS wireless module and the SIM that is connected with this GPRS wireless module, and SIM number is unique in the mobile network, can conveniently confirm the address of current advertisement machine;
Described infrared receiving module mainly is made up of pull-up resistor R2, HS0038B type infrared receiving terminal, filter capacitor CA2; The output pin Irin signal of said HS0038B type infrared receiving terminal inputs to control module; Said pull-up resistor R2 is connected between output pin Irin and the noble potential; No. 2 pin of HS0038B type infrared receiving terminal connect AGND; Its No. 3 pin connect noble potentials, and said filter capacitor CA2 is connected between No. 2 pin and No. 3 pin.As preferably, described GPRS wireless module is the GTM900 module, and described infrared transmitting tube D1 is the TASL6200 power valve, and described control module is the STC89C51rc single-chip microcomputer.
Advertisement machine guest flow statistics implementation method and system that the present invention obtains utilize the principle of infrared emission and reception, and the signal of infrared reception is carried out analyzing and processing, can accurately detect through the volume of the flow of passengers before the advertisement machine, thereby make that counting is more accurate; Through wireless mode data are sent to remote data center, remote data center can be realized the advertisement machine volume of the flow of passengers data of each End of Address are concentrated statistical study; Simultaneously, the volume of the flow of passengers that can write down different time sections in the middle of a day distributes, and convenient the volume of the flow of passengers of each section in the time is carried out statistical study.
Description of drawings
Fig. 1 is the structural representation of embodiment 1;
Fig. 2 is the structural representation of embodiment 2 advertisement machine;
The structural representation of Fig. 3 embodiment 2;
The circuit diagram of Fig. 4 embodiment 3 infrared transmission modules;
The circuit diagram of Fig. 5 embodiment 3 infrared receiving modules;
The circuit diagram of Fig. 6 embodiment 3 control modules;
The circuit diagram of Fig. 7 embodiment 3 wireless sending modules;
Fig. 8 is the infrared ray wave form varies synoptic diagram of embodiment 3;
The structural representation of Fig. 9 embodiment 3.
Among the figure: advertisement machine 1, infrared transmission module 2, infrared receiving module 3, wireless receiving module 4, emitting head 5, receive 6, control module 7, wireless sending module 8, remote data center 9, oscillatory circuit module 10, infrared emission drive circuit module 11.
Embodiment
Combine accompanying drawing that the present invention is done further description through embodiment below.
Embodiment 1
As shown in Figure 1; The described advertisement machine guest flow statistics of present embodiment system; Comprise advertisement machine 1; On said advertisement machine 1, be provided with control module 7, infrared transmission module 2 and infrared receiving module 3, said infrared transmission module 2 is electrically connected with control module 7, and the signal of said infrared receiving module 3 inputs to control module 7.The emitting head 5 of said infrared transmission module 2 and the reception of infrared receiving module 36 is installed in advertisement machine 1 front, and the distance between them is 10cm~20cm.
The described advertisement machine guest flow statistics of present embodiment implementation method; It comprises adopts advertisement machine 1; It is characterized in that: infrared transmission module 2 and infrared receiving module 3 are set on advertisement machine 1; Utilize infrared transmission module 2 emission infrared rays, before different definite advertisement machine 1 of the signal that signal that human body reflection back infrared receiving module 3 receives and reflection infrared receiving module 3 receive, whether the people is arranged according to infrared ray, and carry out corresponding counts and operate.The corresponding counts operation is accomplished through being arranged on local control module 7.
The described advertisement machine guest flow statistics of present embodiment system is installed in advertisement machine 1 front with infrared emission head 5 and infrared receiving terminal 6, both apart from one at 10cm~20cm; Can obtain best detection effect, during use, utilize infrared transmission module 2 emission infrared rays; Before advertisement machine 1, man-hour is arranged, infrared ray is received by infrared receiving module 3 through human body reflection back, and when the preceding no one of advertisement machine 1; Infrared ray can't be reflected, and infrared receiving module 3 can't receive infrared ray, and the difference that therefore receives signal according to two kinds of situation can judge before the advertisement machine 1 whether the people is arranged; Someone then counts, and nobody does not then count.
Embodiment 2
As shown in Figure 2, the described advertisement machine guest flow statistics of present embodiment system, different with embodiment 1 is also to be provided with wireless sending module 8 on the said advertisement machine 1, said control module 7 is electrically connected with this wireless sending module 8; At least one of said advertisement machine 1 quantity (its quantity can be confirmed according to actual needs); Also comprise the remote data center 9 that contains wireless receiving module 4, control module 7 is connected with these remote data center 9 communications with wireless receiving module 4 through wireless sending module 8.Remote data center 9 is the PCs that the guest flow statistics analysis software is installed, and the real time data of each End of Address received of achieving a butt joint is carried out analyzing and processing.
The described advertisement machine guest flow statistics of present embodiment implementation method; Different with embodiment 1 is that every advertisement machine 1 terminal is sent to remote data center 9 with real time data through wireless mode in real time, is added up, is handled by the real time data at 9 pairs of each advertisement machine 1 terminals of remote data center.
Present embodiment described advertisement machine guest flow statistics implementation method and system utilize the principle of infrared emission and reception, and the signal of infrared reception is carried out analyzing and processing, can accurately detect through the volume of the flow of passengers before the advertisement machine 1, thereby make that counting is more accurate; Through wireless mode data are sent to remote data center 9, remote data center 9 can be realized advertisement machine 1 volume of the flow of passengers data of each End of Address are concentrated statistical study; Simultaneously, the volume of the flow of passengers that can write down different time sections in the middle of a day distributes, and convenient the volume of the flow of passengers of each section in the time is carried out statistical study.
Embodiment 3
Like Fig. 4, shown in 6; The described advertisement machine guest flow statistics of present embodiment system; Described
infrared transmission module 2 mainly is made up of
oscillatory circuit module 10 and infrared emission
drive circuit module 11;
Oscillatory circuit module 10 comprises NE555 timer chip, resistance R A, adjustable potentiometer RB,
capacitor C 3, C4; Oscillation frequency is set mainly by RA; The parameter determining of RB and C3, formula
infrared emission
drive circuit module 11 comprises infrared transmitting tube D1, resistance R C, NPN triode; The VCC pin of NE555 timer chip connects resistance R A, infrared transmitting tube D1 and noble potential simultaneously; Resistance R A connects with resistance R B,
capacitor C 3 successively; And resistance R A also is connected with the adjustable output terminal of resistance R B and is connected the DIS pin of NE555 timer chip, and resistance R B and the link of
capacitor C 3 are connected TR, the Th pin of NE555 timer chip simultaneously; The other end of said infrared transmitting tube D1 connects the collector of NPN triode, and the emission collection of NPN triode connects electric capacity RC, and base stage connects the OUT pin of NE555 timer chip; Said
capacitor C 4 is connected between NE555 timer chip CO pin and the GND pin, and the other end of said GND pin,
capacitor C 3 and resistance R C all is connected AGND; The RST pin of said NE555 timer chip is connected with
control module 7, and described infrared transmitting tube D1 is the TASL6200 power valve, and described
control module 7 is STC89C51rc single-chip microcomputers, and said NPN triode is the 2N3904 triode;
As shown in Figure 7, described wireless sending module 8 mainly is made up of GPRS wireless module GTM900 and the SIM that is connected with this GPRS wireless module; Its function is that the counting with advertisement machine 1 terminal counter sends to remote data center 9 in real time with wireless mode, and SIM number is unique in the mobile network, has confirmed the address of current terminal counter.The interface of GTM900 and SIM is SIMRST, SIMCLK, SIMDATA, SIMVCC, and wherein SIMRST is the SIM reset signal; SIMCLK is the SIM clock signal; SIMDATA is the SIM data-signal; SIMVCC is the SIM power supply signal.The interface signal of GTM900 and STC89C51rc single-chip microcomputer is VIO, ON/OFF, RING, RXD, TXD, DTR, DCD and LPG, and wherein VIO is the normal initiation indicator signal of GTM900; ON/OFF is the switch controlling signal of GTM900; Ring indicator signal when RING is incoming call; LPG is the led status control signal of GTM900; RXD is that the serial ports of GTM900 sends signal, TXD is the serial ports reception signal of GTM900; DTR is the device ready signal of GTM900; DCD is a detection signal;
As shown in Figure 5, described infrared receiving module 3 mainly is made up of pull-up resistor R2, HS0038B type infrared receiving terminal 6, filter capacitor CA2; The output pin Irin signal of said HS0038B type infrared receiving terminal 6 inputs to control module 7; Said pull-up resistor R2 is connected between output pin Irin and the noble potential; No. 2 pin of HS0038B type infrared receiving terminal 6 connect AGND; Its No. 3 pin connect noble potentials, and said filter capacitor CA2 is connected between No. 2 pin and No. 3 pin.Other are with embodiment 2.
Infrared emission head 5 and infrared receiving terminal 6 are installed in advertisement machine 1 front; Both apart from one at 10cm~20cm; Emission is through NE555 timer modulated carrier signal continuously for emitting head 5, and control module 7 receives an output state of 6 and judged whether the people through detecting.
As shown in Figure 8, waveform 1 is continuous 38KHz carrier signal; Waveform 2 is the modulation signal Modulation of NE555 timer modulation output; Waveform 3 is the modulating wave of infrared transmitting tube D1, i.e. 38KHz carrier signal after modulation.When receiving 6 pairs of inputs that carrier wave should be arranged, receive 6 and be output as high level; Receive 6 a carrier free input, receive 6 and be output as low level.In the time of before the people stands in advertisement machine 1, modulating wave is reflected by human body, receives 6 and can receive waveform 3, receives 6 corresponding outputs shown in waveform 5; Under unmanned situation, modulating wave can't reflect, and receives 6 and can't receive modulating wave, and corresponding output is shown in waveform 4.Control module 7 detects and receives an output signal of 6, nobody the time corresponding waveform 4, the corresponding waveform 5 of man-hour is arranged, through the judgment signal state, accomplish counting, and with the wireless GPRS mode real-time send to remote data center 9.
Shown in figure 10, present embodiment described advertisement machine guest flow statistics implementation method and system utilize the principle of infrared emission and reception, and the signal of infrared reception is carried out analyzing and processing, realize counting, and it is more accurate to count; Through wireless mode data are sent to remote data center 9, remote data center 9 can be realized advertisement machine 1 volume of the flow of passengers data of each End of Address are concentrated statistical study; Simultaneously, the volume of the flow of passengers that can write down different time sections in the middle of a day distributes, and convenient the volume of the flow of passengers of each section in the time is carried out statistical study.