CN101742352B - Digital television investigation method, system and STB terminal - Google Patents
Digital television investigation method, system and STB terminal Download PDFInfo
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- CN101742352B CN101742352B CN200810217307A CN200810217307A CN101742352B CN 101742352 B CN101742352 B CN 101742352B CN 200810217307 A CN200810217307 A CN 200810217307A CN 200810217307 A CN200810217307 A CN 200810217307A CN 101742352 B CN101742352 B CN 101742352B
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Abstract
The invention provides a digital television investigation method, a system and an STB terminal, which is applied to the field of digital television. The method comprises the following steps: a questionnaire is sent to the STB terminal by a front-end system of a digital television, then the questionnaire which is sent by the front-end system of a digital television and received by the STB terminal is displayed to a user for reading and filling; the questionnaire serial number, question serial number and the answer of each question of the questionnaire are stored into an answer sheet page corresponding to the STB terminal by the user; the answer information is extracted from the answer sheet page by the STB terminal to encode into code value; the code value is then sent to an audience investigation instrument by the STB terminal through a serial port; the code value is received and stored by the audience investigation instrument and is sent to an investigation analysis server by network interconnection protocol network; and the code value is received and decoded by the investigation analysis server to obtain investigation results.
Description
Technical field
The invention belongs to digital TV field, relate in particular to a kind of digital television investigation method, system and STB terminal.
Background technology
Along with the development of digital television techniques, existing STB terminal can receive, play digital television program, can also carry out audience investigation.The common way that existing STB terminal carries out audience investigation is; When the user uses STB terminal; With the program that the user has seen, the information stores of the used page or other functions is got up, and sends to audience investigation company at certain special time and adds up.For example the Suo Furui of CCTV company utilizes this technology to realize audience investigation exactly, and prior art can only be carried out audience investigation, can not relate to the investigation of other kinds, and range of application is narrow.
Summary of the invention
The object of the present invention is to provide a kind of digital television investigation method, be intended to solve prior art and can only carry out audience investigation, the problem that range of application is narrow through STB terminal.
The present invention is achieved in that a kind of digital television investigation method, and said method comprises the steps:
The digital TV front-end system sends questionnaire to STB terminal;
After STB terminal receives the questionnaire that said digital TV front-end system sends; Be shown to the user; The user reads and fills in questionnaire, and the questionnaire numbering of filling in questionnaire, the answer that exercise question is numbered and each exercise question is corresponding are stored in the corresponding test paper page of STB terminal;
STB terminal extracts test paper information and encodes from the said test paper page; Generate code value; Said test paper information is meant the numbering and the answer of each exercise question in the questionnaire that is stored in the questionnaire in the corresponding test paper page of STB terminal, and the alternative answer of said each exercise question shows with the form of drop-down menu or with the form demonstration of OptionButton;
STB terminal sends said code value through serial ports and gives the audience investigation instrument, and the audience investigation instrument receives and store said code value;
Send said code value through the Internet protocol network and give the investigation and analysis server;
The investigation and analysis server receives said code value and decoding, obtains investigation result.
Another object of the present invention is to provide a kind of STB terminal, said STB terminal comprises:
The questionnaire receiving element is used for the questionnaire that the receiving digital television front end system sends;
The questionnaire information process unit; Be used to show that the questionnaire that receives is to the user; After the user reads and fills in questionnaire; Questionnaire numbering, exercise question numbering and the corresponding answer of each exercise question of filling in questionnaire are stored in the corresponding test paper page of STB terminal, from this test paper page, extract the test paper information of questionnaire and encode, generate code value; Said test paper information is meant the numbering and the answer of each exercise question in the questionnaire that is stored in the questionnaire in the corresponding test paper page of STB terminal, and the alternative answer of said each exercise question shows with the form of drop-down menu or with the form demonstration of OptionButton;
The investigation result transmitting element is used for serial ports through STB terminal and sends the code value that the questionnaire information process unit generates and give the audience investigation instrument.
Another object of the present invention is to provide a kind of DTV investigating system that comprises above-mentioned STB terminal, said system also comprises:
The audience investigation instrument is used for receiving and store the code value of the test paper information of the questionnaire that the test paper page from STB terminal of STB terminal through the serial ports transmission extract;
The digital TV front-end system is used for sending questionnaire through the form of mail and gives STB terminal, and wherein said questionnaire is the questionnaire with different main kinds;
The investigation and analysis server; Be used for receiving the code value of the test paper information of the questionnaire that extracts from the test paper page of STB terminal; Decoding is also obtained investigation result; Said test paper information is meant the numbering and the answer of each exercise question in the questionnaire that is stored in the questionnaire in the corresponding test paper page of STB terminal, and the alternative answer of said each exercise question shows with the form of drop-down menu or with the form demonstration of OptionButton.
In the present invention; STB terminal is shown to the user after receiving the questionnaire of digital TV front-end system transmission, and the user reads questionnaire; Fill out answers is in the corresponding test paper page of STB terminal; After the user filled in and finishes, STB terminal sent the coding code value of the answer of each exercise question in questionnaire numbering and the questionnaire of questionnaire and gives the audience investigation instrument, the investigation and analysis server receive and the said code value of store storage in the audience investigation instrument after; Decode and obtain survey results information, can realize different types of investigation.
Description of drawings
Fig. 1 is the structural representation of the DTV investigating system that provides of the embodiment of the invention;
Fig. 2 is the realization flow figure of the digital television investigation method that provides of the embodiment of the invention;
Fig. 3 is the test paper page sketch map that the embodiment of the invention provides;
Fig. 4 is the structural representation of the digital TV terminal that provides of the embodiment of the invention.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with accompanying drawing and embodiment.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
Fig. 1 shows the structure of the DTV investigating system that the embodiment of the invention provides, and for the ease of explanation, only shows the relevant part of the embodiment of the invention.This DTV investigating system comprises: digital TV front-end system 11, STB terminal 12, audience investigation instrument 13, investigation and analysis server 14.
In embodiments of the present invention, digital TV front-end system 11 sends questionnaires and gives STB terminal 12, after STB terminal 12 receives the questionnaire that said digital TV front-end system 11 sends; Be shown to the user; The user reads questionnaire, and fill out answers is in the test paper page of STB terminal 12 correspondences, after the user fills in and finishes; The coding code value of the answer of each exercise question is given audience investigation instrument 13 in the questionnaire numbering of STB terminal 12 transmission questionnaires and the questionnaire; Investigation and analysis server 14 receive and the said code value of store storage in audience investigation instrument 13 after, decode and obtain survey results information, can realize different types of investigation.
Because domestic all digital TV front-end systems all possess mail function at present; And the corresponding numbered television set intelligently card of each STB terminal; This digital television intelligent card has the unique ID number sign indicating number; Digital TV front-end system 11 can send mail according to this ID number and give specific user or customer group like this, and as one embodiment of the present of invention, digital TV front-end system 11 sends questionnaire through the form of mail and gives STB terminal 12.
Investigation and analysis server 14, the coding code value of the answer of each exercise question is decoded in the questionnaire numbering of reception questionnaire and the questionnaire, obtains survey results information.
All include different types of questionnaire in the wherein predeterminable some investigation of questionnaire batch, each investigation batch, the questionnaire of each kind can be made the multiple-choice question form, if problem is many, can questionnaire be numbered, and makes many parts of questionnaires.
Fig. 2 shows the realization flow of the digital television investigation method that the embodiment of the invention provides, and details are as follows:
In step S201, the digital TV front-end system sends questionnaire and gives STB terminal.
At present; Domestic all digital TV front-end systems all possess mail function; And the corresponding numbered television set intelligently card of each STB terminal; This digital television intelligent card has the unique ID number sign indicating number, and the digital TV front-end system can send mail according to this ID number and give specific user or customer group like this.
As one embodiment of the present of invention; All include different types of questionnaire in the predeterminable some investigation of questionnaire batch, each investigation batch, the questionnaire of each kind can be made the multiple-choice question form; If problem is many; Can questionnaire be numbered, make many parts of questionnaires, send to investigated STB terminal user with mail by the digital TV front-end system.Wherein, the kind of said questionnaire can relate to investigation to the digital TV front-end system service, advertising research, product investigation, market survey etc.
In step S202; After STB terminal receives the questionnaire of digital TV front-end system transmission; Be shown to the user; The user reads and fills in questionnaire, and the questionnaire numbering of filling in questionnaire, the answer that exercise question is numbered and each exercise question is corresponding are stored in the corresponding test paper page of STB terminal.
As one embodiment of the present of invention; STB terminal is shown to the STB terminal user after receiving the questionnaire of digital TV front-end system transmission, and the user chooses the exercise question in the questionnaire; From alternative answer, select the answer of corresponding exercise question; The questionnaire numbering of this questionnaire, exercise question numbering and the pairing answer of each exercise question are stored in the corresponding test paper page of STB terminal, and the concrete page is as shown in Figure 3.Wherein the alternative answer of exercise question can be shown to the user with the form of drop-down menu, also can be shown to the user with the form of OptionButton.
In step S203, STB terminal extracts test paper information and encodes from the corresponding test paper page of STB terminal, generate code value.
As one embodiment of the present of invention; After the user has filled in questionnaire; Click " completions " button among Fig. 3, confirm that test paper finishes, STB terminal receives the user and answers the questions in a test paper after the affirmation information that finishes; From the corresponding test paper page of STB terminal, extract the questionnaire numbering of the questionnaire that the user filled in and the answer of each exercise question and encode, generate code value.
In step S204, STB terminal sends code value through serial ports and gives the audience investigation instrument, and the audience investigation instrument receives and store said code value.
In step S205, send the code value that is stored in the audience investigation instrument through IP network and give the investigation and analysis server.
In step S206, the investigation and analysis server receives and is stored in the code value in the audience investigation instrument, and decoding, obtains investigation result.
Fig. 4 shows the structure of the STB terminal that the embodiment of the invention provides, and for the ease of explanation, only shows the relevant part of the embodiment of the invention.This STB terminal has investigation apparatus 41, and investigation apparatus 41 can be to be built in the unit that software unit, hardware cell or software and hardware in the STB terminal combine.
The questionnaire that questionnaire receiving element 42 receiving digital television front end systems send.Its detailed process repeats no more at this as stated.
Questionnaire information process unit 43 shows that the questionnaire that receives is to the user; The user reads questionnaire; After the fill out answers; The questionnaire numbering of STB terminal storage questionnaire, exercise question numbering and the pairing answer of each exercise question and to being stored in questionnaire numbering and the answer coding of each exercise question in the test paper page, generate code value in the corresponding test paper page of STB terminal.Its detailed process repeats no more at this as stated.
Investigation result transmitting element 44 sends the code value of questionnaire information process unit 43 generations and gives the audience investigation instrument through serial ports.Its detailed process repeats no more at this as stated.
In embodiments of the present invention; The digital TV front-end system sends questionnaire and gives STB terminal; After STB terminal received the questionnaire that said digital TV front-end system sends, the user read questionnaire, and fill out answers is in the corresponding test paper page of STB terminal; The coding code value of each exercise question answer is given the audience investigation instrument in questionnaire numbering that filling in finishes afterwards sends questionnaire and the questionnaire; Send said code value at last and give the decoding of investigation and analysis server and obtain survey results information, on the basis of existing equipment, can realize the investigation of multiple kind.
One of ordinary skill in the art will appreciate that; Realize that all or part of step in the foregoing description method is to accomplish through the relevant hardware of program command; Described program can be in being stored in a computer read/write memory medium; Described storage medium is like ROM/RAM, disk, CD etc.
The above is merely preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of within spirit of the present invention and principle, being done, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. a digital television investigation method is characterized in that, said method comprises the steps:
The digital TV front-end system sends questionnaire to STB terminal;
After STB terminal receives the questionnaire that said digital TV front-end system sends; Be shown to the user; The user reads and fills in questionnaire, and the questionnaire numbering of filling in questionnaire, the answer that exercise question is numbered and each exercise question is corresponding are stored in the corresponding test paper page of STB terminal;
STB terminal extracts test paper information and encodes from the said test paper page; Generate code value; Said test paper information is meant the numbering and the answer of each exercise question in the questionnaire that is stored in the questionnaire in the corresponding test paper page of STB terminal, and the alternative answer of said each exercise question shows with the form of drop-down menu or with the form demonstration of OptionButton;
STB terminal sends said code value through serial ports and gives the audience investigation instrument, and the audience investigation instrument receives and store said code value;
Send said code value through the Internet protocol network and give the investigation and analysis server;
The investigation and analysis server receives said code value and decoding, obtains investigation result.
2. the method for claim 1 is characterized in that, the digital TV front-end system is specially to the step that STB terminal sends questionnaire:
The digital TV front-end system sends questionnaire with the mode that mail transmits to STB terminal.
3. the method for claim 1 is characterized in that, said questionnaire is to have different types of questionnaire.
4. a STB terminal is characterized in that, said STB terminal comprises:
The questionnaire receiving element is used for the questionnaire that the receiving digital television front end system sends;
The questionnaire information process unit; Be used to show that the questionnaire that receives is to the user; After the user reads and fills in questionnaire; Questionnaire numbering, exercise question numbering and the corresponding answer of each exercise question of filling in questionnaire are stored in the corresponding test paper page of STB terminal, from this test paper page, extract the test paper information of questionnaire and encode, generate code value; Said test paper information is meant the numbering and the answer of each exercise question in the questionnaire that is stored in the questionnaire in the corresponding test paper page of STB terminal, and the alternative answer of said each exercise question shows with the form of drop-down menu or with the form demonstration of OptionButton;
The investigation result transmitting element is used for serial ports through STB terminal and sends the code value that the questionnaire information process unit generates and give the audience investigation instrument.
5. STB terminal as claimed in claim 4 is characterized in that, said questionnaire receiving element is realized through the mode that mail transmits the reception of questionnaire.
6. STB terminal as claimed in claim 4 is characterized in that, said questionnaire is to have different types of questionnaire.
7. DTV investigating system; Comprise the audience investigation instrument; Be used for receiving and store the code value of the test paper information of the questionnaire that the test paper page from STB terminal of STB terminal through the serial ports transmission extract; It is characterized in that said system comprises that also said system also comprises like each described STB terminal of claim 4 to 6:
The digital TV front-end system is used for sending questionnaire through the form of mail and gives STB terminal, and wherein said questionnaire is the questionnaire with different main kinds;
The investigation and analysis server; Be used for receiving the code value of the test paper information of the questionnaire that extracts from the test paper page of STB terminal; Decoding is also obtained investigation result; Said test paper information is meant the numbering and the answer of each exercise question in the questionnaire that is stored in the questionnaire in the corresponding test paper page of STB terminal, and the alternative answer of said each exercise question shows with the form of drop-down menu or with the form demonstration of OptionButton.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810217307A CN101742352B (en) | 2008-11-12 | 2008-11-12 | Digital television investigation method, system and STB terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN200810217307A CN101742352B (en) | 2008-11-12 | 2008-11-12 | Digital television investigation method, system and STB terminal |
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| CN101742352A CN101742352A (en) | 2010-06-16 |
| CN101742352B true CN101742352B (en) | 2012-09-26 |
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| CN200810217307A Expired - Fee Related CN101742352B (en) | 2008-11-12 | 2008-11-12 | Digital television investigation method, system and STB terminal |
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Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102129510A (en) * | 2011-02-24 | 2011-07-20 | 徐汉阳 | Digitalized automatic reception back transmission multifunctional investigation instrument |
| CN102281466A (en) * | 2011-08-12 | 2011-12-14 | 李世平 | Method and system for investigating audience evaluation for television program |
| CN102970586A (en) * | 2012-11-14 | 2013-03-13 | 四川长虹电器股份有限公司 | On-line web survey method of intelligent television |
| CN106951502B (en) * | 2017-03-16 | 2020-11-06 | 北京京润恒远科技有限公司 | Investigation method and investigation device |
| CN109978481A (en) * | 2017-12-27 | 2019-07-05 | 北京福田戴姆勒汽车有限公司 | Engineering Change Management information system key node and structuring answering method and system |
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| CN1296584A (en) * | 1998-04-08 | 2001-05-23 | 开放电视公司 | System and method for one-touch E-mail reply |
| CN1852319A (en) * | 2006-05-10 | 2006-10-25 | 上海市电信有限公司 | Method and system for realizing message business for network television network |
| CN101047833A (en) * | 2007-02-09 | 2007-10-03 | 浪潮电子信息产业股份有限公司 | Program monitoring management system based on digital water-print and two-way top-set box |
| CN201286156Y (en) * | 2008-11-11 | 2009-08-05 | 北京中视利通科技有限公司 | Collecting and analyzing system for digital television subscriber receiving behavior |
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2008
- 2008-11-12 CN CN200810217307A patent/CN101742352B/en not_active Expired - Fee Related
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1296584A (en) * | 1998-04-08 | 2001-05-23 | 开放电视公司 | System and method for one-touch E-mail reply |
| CN1852319A (en) * | 2006-05-10 | 2006-10-25 | 上海市电信有限公司 | Method and system for realizing message business for network television network |
| CN101047833A (en) * | 2007-02-09 | 2007-10-03 | 浪潮电子信息产业股份有限公司 | Program monitoring management system based on digital water-print and two-way top-set box |
| CN201286156Y (en) * | 2008-11-11 | 2009-08-05 | 北京中视利通科技有限公司 | Collecting and analyzing system for digital television subscriber receiving behavior |
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| CN101742352A (en) | 2010-06-16 |
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Owner name: SHENZHEN SKYWORTH DIGITAL TECHNOLOGY CO., LTD. Free format text: FORMER NAME: SKY-WORTH DIGITAL TECHNOLOGY CO., LTD.;SHENZHEN CITY |
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Address after: 518057 Guangdong city of Shenzhen province Nanshan District Gao Xin Road SKYWORTH building A14 Patentee after: Shenzhen Skyworth Digital Technology Co., Ltd. Address before: 518057 Guangdong city of Shenzhen province Nanshan District Gao Xin Road SKYWORTH building A14 Patentee before: Shenzhen Skyworth Digital Technology Co., Ltd. |
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