CN101673279A - Information release method and system for Internet search engine - Google Patents

Information release method and system for Internet search engine Download PDF

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Publication number
CN101673279A
CN101673279A CN200910080121A CN200910080121A CN101673279A CN 101673279 A CN101673279 A CN 101673279A CN 200910080121 A CN200910080121 A CN 200910080121A CN 200910080121 A CN200910080121 A CN 200910080121A CN 101673279 A CN101673279 A CN 101673279A
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information issuing
search engine
information
display message
internet search
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CN101673279B (en
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黄斌
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BEIJING LIXIN YINGQI INFORMATION TECHNOLOGY Co.,Ltd.
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黄斌
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Abstract

The invention discloses an information release method and a system for an internet search engine. The method comprises the steps of firstly taking key words of the internet search engine as the basisfor determining display information which is associated with the key words; then giving different weight parameters to all the display information; randomly arranging the information to be displayed in the specific positions of a web page of the search result when the internet search engine provides the research result based on the key words at each time; and associating the probability of leadingall the display information to occur in the specific positions of the web page of the research result with the weight parameters within a fixed time period or a certain number of search times. The utilization of the method and the system can analyze whether clicks are malicious clicks without the complicated technical means for a search technical service provider, thereby saving technical resources; and for a competitive bidding display customer, as a display object of the single search is difficult to be pre-judged, the malicious clicks lose the motivation, thereby avoiding the loss caused by the malicious clicks.

Description

The information issuing method and the system thereof that are used for internet search engine
Technical field
The present invention relates to a kind of information issuing method and information issuing system thereof that is used for internet search engine, belong to internet information service technology field.
Background technology
The explosive increase of internet information makes everyone may have access to the network information of magnanimity, and obtaining useful knowledge from the internet treasure-house expeditiously becomes one of most important technical ability of current era.The appearance of internet search engine (abbreviating search engine as), the demand that has greatly made things convenient for people that information is sought makes the ordinary people also can obtain knowledge very easily, is the best guide that people contact with internet information.
Because internet information is extremely vast and numerous, any one keyword all may search hundreds of even tens thousand of relevant webpage or links, and user's time and efforts all is limited, he often only can pay close attention to the Search Results that comes the front, and the peer link that comes the back is turned a blind eye to.Therefore, at this use habit of people, utilize search engine to arrange putting in order of Search Results just to become a feasible information release model selectively.
Based on above-mentioned information release model, the someone proposes to adopt the mode of " demonstration of bidding " to release news.Its general process is: if someone wishes that the information (mainly being the website) of oneself can appear at eye-catching position in the result of page searching of some keyword.So, he just can realize by buying " demonstration of bidding " service that each search engine provides.So-called bid ranking is meant that enterprise goes out certain expense and buys search key, just can come the prostatitis of Search Results.Who the bid high more who just arrange forwardly more.For example in application number is 02117998.0 patented claim, company of Baidu has proposed a kind ofly to utilize search engine to release news and by the method for bid ranking, by information publisher's input information, setting search key word and each amount of money of clicking, information is distributed in the Search Results of nominal key by computer program then, sort according to each pay-per-click amount of money of setting, again by page generation system according to the webpage format masterplate that sets in advance, the Search Results core content is got up according to the given sequence integration of ordering system, generate the net result page.By the method, the publisher of information can be on a large scale in information be presented in need these information the viewer at the moment, the viewer then can pass through search engine simply, finds required information in the mode of " keyword search ".
The above-mentioned display technique of bidding is to decide the sequencing of related web site rank according to the height that the client is willing to mean the expense that each click pays.The present invention is referred to as and clicks the display packing of bidding of chargeing.Though this display mode of bidding seems very fair: the expense height of each click of whose payment, who just comes forward position, the just defrayment that had only actual click, not clicking then need not defrayment, but but has a lot of problems to solve in the middle of actual motion.Wherein topmost problem is the behavior that has " clicking maliciously ".For search engine, click is from the whole nation even from all parts of the world, the ranking system of search engine can not accurately determine " consciousness " that is sitting in these people before the computer really to be needed these information and puts, and still clicks for the purpose (person that normally do not rank behind makes its website toward the front row) of certain malice as far as possible.Because this principle that shows of bidding is chargeed according to number of clicks, has therefore fundamentally determined thoroughly to solve the problem of clicking maliciously.And because the price of bidding is high more, the loss that clicks maliciously is also just big more, is difficult to control more, and therefore the customer experience that provides is also just poor more.
Also has a kind of display mode of bidding in addition, be to sort for the unit time price bidding amount of money of its bid ranking information setting, multiply by the time computational costs that this information occurs in the bid ranking district of result of page searching according to the unit time price bidding amount of money according to the bid ranking client.Like this, though can effectively solve the problem that clicks maliciously, but bring a new problem, be exactly to show in the unit interval, information and time that the client shows are too tight.Because whether suitable being difficult to accurately controlled in advance in the cutting of time.Be difficult to have more value to be excavated with regard to the constraint that has caused the commercial value that makes search engine on the one hand to be subjected to the time like this, also limited enterprise on the other hand and further utilized search engine to propagate oneself, dampen the enthusiasm that the further participation of client is bidded and shown.
In the patent No. was 200610098591.6 Chinese invention patent, company of Baidu had further proposed a kind of showing advertisement system and showing advertisement method that is applied to internet search engine.In this method, generate the retrieval tabulation according to retrieval request; The keyed advertising that stochastic parameter selects needs to represent that represents according in the retrieval tabulation generates the results list; Generate concurrent the sending of the advertisement page according to the results list.This invention has solved the too single problem of advertisement that represents in the result of page searching, has realized on the fixed page position dynamically for the user provides advertisement, thereby can provide abundant advertising service information for the user.
Summary of the invention
Technical matters to be solved by this invention is to provide a kind of information issuing method and information issuing system thereof that is used for internet search engine.This information issuing method and system thereof determine it to appear at the probability of result of page searching ad-hoc location according to the weight parameter of giving the particular customer website, thereby have effectively avoided " clicking maliciously " negative effect that behavior brought.
For realizing above-mentioned goal of the invention, the present invention adopts following technical scheme:
A kind of information issuing system that is used for internet search engine comprises the input system that releases news, auditing system, information issuing control system, closes and advise the database that releases news, and result of page searching delivery system and retrieval server is characterized in that:
The described input system that releases news connects auditing system, described auditing system connects to close advises release news database and information issuing control system, the described rule database that releases news that closes is connected with information issuing control system is two-way, described information issuing control system connects the result of page searching delivery system, and described retrieval server is link information issue control system and result of page searching delivery system respectively.
Wherein, described information issuing system also comprises charge system, and described charge system connects described information issuing control system.
A kind of information issuing method that is used for internet search engine is realized based on above-mentioned information issuing system, it is characterized in that comprising following step:
(1) based on the key word of internet search engine, determines the display message that is associated with this key word;
(2) give each display message different weight parameter;
(3) when internet search engine provides Search Results based on described key word at every turn, each display message of random alignment on result of page searching;
(4) in a regular time section or in the searching times of some, the probability that makes each display message appear at the result of page searching ad-hoc location is associated with described weight parameter.
Wherein, in the described step (1), described display message is the client web site or the display message of bidding.
In the described step (2), described weight parameter is relevant with the bid amount that the client is paid; Perhaps, the network influence parameter correlation of the specified website of described weight parameter and client.
In the described step (3), information issuing control system number according to keywords generates the formation that a length is unit retrieval number of times with the memory location of a plurality of display message, number occupied ratio in the memory location of each display message is determined according to the pairing weight parameter of this display message in the formation, and the particular location of memory location number in formation determined at random.
Compare with the existing display technique of bidding, this information issuing method and system thereof have following advantage: to search technique service provider, need not go to analyze which click by the complicated technology means is to click maliciously, thereby has saved technical resource; To competitive bidding display customer,, also just lost reason thereby click maliciously, thereby made the client avoid clicking maliciously the loss that is caused because the display object of single search is difficult to prejudge.
Description of drawings
The present invention is described in further detail below in conjunction with the drawings and specific embodiments.
Fig. 1 is the information issuing system one-piece construction synoptic diagram that is used to implement this information issuing method;
Fig. 2 is the schematic flow sheet that originally is used for the information issuing method of internet search engine.
Embodiment
Basic ideas of the present invention are: at first based on the key word of internet search engine, determine the display message that is associated with this key word; Give each display message different weight parameter then respectively.When internet search engine provides Search Results based on this key word at every turn, each display message of random alignment on result of page searching; But in a regular time section or in the searching times of some 1000 search of certain key word (for example at), it is relevant with the weight parameter forward of this website to make each display message appear at the probability of result of page searching ad-hoc location.The general designation of website (abbreviation client web site) that the client that above-mentioned display message shows for participating in bidding is specified or the display message of bidding that provides separately.
In the present invention, because adopt random fashion to show internet search engine institute information releasing on the yardstick of microcosmic, the chance that promptly some specific websites appear at result of page searching ad-hoc location (for example search result list foremost) is Random assignment.Can avoid above-mentioned " clicking maliciously " behavior adverse effect like this, the influence that also can effectively avoid manual operation that Search Results is arranged simultaneously.On the other hand, in order to embody the difference aspect the influence power of different web sites on network (can by click volume, reprint factors such as number of times, user's residence time comprehensively weigh), can give this website a weight parameter according to the size of network influence.
On the yardstick of macroscopic view, promptly in a regular time section or in the searching times of some, a certain website appears at the probability of result of page searching ad-hoc location and determines according to this weight parameter, when promptly searching for each time, the chance that this website appears at the result of page searching ad-hoc location is at random, therefore also can't carry out human intervention; But in long time period, this website appears at the number of times summation of result of page searching ad-hoc location and fixes.The probability that for example a certain website appears at the result of page searching ad-hoc location is 0.3, then in 1000 search procedures, the number of times that appears at the result of page searching ad-hoc location should be about 300 times, but in each specific time search procedure, can't predict whether this show this website at ad-hoc location information in advance.
Owing to can not judge when some websites are once searched in search result list, whether to occur in advance, make the person of clicking maliciously lose and encourage the motivation of malice retrieval, thus the appearance of on to greatest extent, having avoided malice to retrieve.For the client, its concern that is subjected to (relevant with clicked number of times forward) more is the active demander, and therefore, its repayment that drops into this information issuing system is just higher.
Need to prove that search engine of the present invention is a general reference notion, it is not the search engine that singly refers to concrete certain website or certain company, neither search for certain category information specially, such as search engines such as website, webpage, image.It is meant any with input key word or out of Memory, and the mode of obtaining Search Results after the submission is carried out the computer network system of information searching.User entered keyword, search engine returns and the corresponding information of this key word to the user then.The generation of search behavior each time all can have one " search key ".
The size of web influence force parameter is a foundation with the click volume of website mainly, is aided with the actual needs of network user.In order to guarantee the accurate and objective of click volume statistics, prevent the interference of human factor, can use the mode of heterogeneous networks traffic statistics instrument such as google analytics, AlexaToolbar etc. add up click volume by intersecting.Change comparatively violent website or be proved the website of having adopted fraudulent means to improve the click volume rank for click volume in the short time, no longer consider the click volume of this website in principle.
Fig. 1 has shown the information issuing system one-piece construction that is used to implement this information issuing method.This information issuing system comprises the input system that releases news, auditing system, information issuing control system, closes and advise the database that releases news, result of page searching delivery system and retrieval server.Referring to shown in Figure 1, the input system that releases news connects auditing system.This auditing system connects to close advises release news database and information issuing control system, sends them to so that will close the information of rule.Closing the rule database that releases news is connected with information issuing control system is two-way.Information issuing control system connects the result of page searching delivery system.Retrieval server is link information issue control system and result of page searching delivery system respectively.
When this information issuing system is used as commercial object, can also comprise charge system.This charge system link information issue control system.In the case, can bid, calculate the probability that each client shows in unit retrieval number of times by the expense of bid by the unit number of clicks that shows because of retrieval.When the search engine user retrieves, select from closing to advise the database that releases news by indicating probability by information issuing control system, this display message is shown in Search Results, and reduce the probability that this display message next time appears at the webpage ad-hoc location, this expense of deduction in charge system simultaneously." unit retrieval number of times " that herein unit retrieval number of times is bidded in showing is a generalized concept, can be with each or also can be for per ten times, hundred times, thousand times, ten thousand times every certain concrete number of times, such as per 99 times.
Unit retrieval number of times is bidded and is shown that the amount of money refers to that competitive bidding display customer is that each unit retrieval number of times that its display message of bidding occurs in can the viewing area of bidding in Search Results is ready the expense paid.
The result of page searching that generates comprises the viewing area of bidding, the viewing area of bidding is meant one or a few specific zone in result of page searching, what show in this zone is the information that shows by bidding rule, and this zone can be at the upper and lower, left and right of the page, medium diverse location.
Each key word unit's retrieval number of times all has an initial bid amount, be the unit retrieval number of times minimum bid amount of money of this key word, the initial bid amount of each key word can be set at according to the key word quantity of each account of independently bidding, the industry characteristic of searched frequency, key word of relevance, key word between the key word and pay no attention to, and the initial bid amount initial bid amount of all key words identical or same account that also can set all key words of account is identical.
As shown in Figure 2, when the information issuing method that is used for internet search engine provided by the present invention was used to realize bidding the commercial object that shows, this information issuing method can comprise following step:
1. the information that client's (abbreviation competitive bidding display customer) that participating in bids shows submits to participation to bid and show by the input system that releases news, the effect of this input system that releases news is to communicate by letter with extraneous by Internet protocol, competitive bidding display customer is landed the input system that releases news by the internet, the title and the relevant information description of required information releasing are filled in, setting search key word then, set the hyperlink network address as required, set unit retrieval number of times bid amount, fill in accounts information.These all on request form fill submission and get final product.
For example: certain competitive bidding display customer, wish to propagate pharmaceuticals's information by search engine.He at first enters the input system that releases news, and input information is as follows:
Title: A management advisory corporation
Summary: established by famous college professor, main member has consultant's qualification.
Hyperlink network address: http://www.Azhixun.com
Key word: Management Advisory Services
Unit retrieval number of times bid amount: 100 yuan/1000 times retrievals
2. auditing system audit, review process is mainly finished by computing machine, is manually assisted, also can be manually to finish.
When auditing system is examined client's the display message of bidding (abbreviation customer information), can at first examine the pairing account balance of this customer information and whether enough pay the demonstration expense of bidding, whether whether it is suitable to examine this customer information then, illegal, whether relevant with the key word of being submitted to etc.Have only account balance enough to pay to bid demonstration expense and ranking information not illegal just can connect send to by network close the rule database that releases news, sort.
Also can at first examine its customer information and whether close rule, whether the fund of perhaps only examining in the account enough pays its demonstration expense of bidding, and does not examine customer information and whether closes rule.
Client's account can be client's a bank account, it also can be the account that can play other form of payment effect, for example the fund of the certain number of client's direct payment is given to bid and is shown the service provider, bids to show that the service provider charges into bidding of client with these funds in equivalent or certain discount ratio then and shows in the account in order to the deduction demonstration expense of bidding.
By auditing system examine this information,, on inspection, confirm that account is effective and the legal search key with setting of the information content is relevant, thereby passed through audit this information.
At this moment, suppose that two information are also passed through by audit in addition:
Title: B consulting firm
Summary: the management consulting service of specialty is provided
Hyperlink network address: http//www.Bzhixun.corn
Key word: Management Advisory Services
Unit retrieval number of times bid amount: 30 yuan/1000 times retrievals
Title: C consulting firm
Summary: the international consulting firm of domestic first hand is equipped with branch offices at US and European;
Hyperlink network address: http://www.Czhixun.com
Key word: Management Advisory Services
Unit retrieval number of times bid price: 60 yuan/1000 times retrievals
3. information issuing control system obtains the display message of bidding of closing rule that auditing system provides, and these information is deposited into together by corresponding key word " Management Advisory Services " closes the rule database that releases news, and distribute corresponding memory location number respectively.The database here is a general reference notion, represents the relevant database of various forms, and is not limited to the database of certain specific format.In the present embodiment, can show as shown in table 1:
Figure G2009100801210D00081
Table 1
4. information issuing control system number according to keywords generates the formation that a length is unit retrieval number of times with the memory location of three display message of bidding.Number occupied ratio in the memory location of the display message of respectively bidding in the troop determines in the ratio of total value according to the pairing bid amount of this display message of bidding, but the particular location of memory location number in formation random arrangement then.This formation deposits in the controlling database of information issuing control system inside.
In the present embodiment, suppose to have only this three company to bid, the data that do not have the corresponding key words of other companies " Management Advisory Services ", then retrieve the number of times bid amount according to the unit of three display message of bidding in the step 2, provide after the information issuing control system computing in 1000 retrievals, the probability that each company information occurs is (A: B: C=1: 3: 6).This formation (only showing a part wherein) shows below:
Management Advisory Services 35 36 36 36 34 35 36 36 36 35 36 36
5. charge system begins above 3 data that store in the demonstration ranking results database of bidding are chargeed, and every one section retrieval number of times (perhaps time or other standards), charge system can be deducted the demonstration expense of once bidding from client's account.
The mode of chargeing can be to multiply by the summation unit retrieval number of times that the bid viewing area of this information in result of page searching occur according to unit retrieval number of times bid amount to count the expense of getting, the number of times that the viewing area of bidding in the result of page searching occurs is meant: during any primary retrieval in this retrieval number of times section, as long as the desired search key of search, the bid viewing area of capital in result of page searching goes out to reveal the client display message of bidding, but do not require in the retrieval once more and show all clients information to display.
6. retrieval server response search engine user's searching request is accepted the search key that the search engine user submits to, begins retrieval then.
At first, the search engine user can send request to search server, obtain the corresponding Search Results of key word in internet or local data base, further obtain the display result of bidding then, be that retrieving information is issued the corresponding key word formation of depositing in the controlling database of control system inside, therefrom select the memory location number of the display message of bidding of this time demonstration at random, and release news and find the display message of bidding the database from closing rule according to storage number, then these information are sent to the result of page searching generation system.
In the present embodiment, if the key word of search subscriber input is " Management Advisory Services ", what then selected at random for the first time is " 35 ", promptly the customer information of " B consulting firm " and from the internet or the Search Results the local search database will be sent to the result of page searching generation system.
When primary retrieval took place instantly, what select at random in the information issuing control system was " 36 ", promptly the customer information of " C consulting firm " and from the internet or the local search database result be sent to the result of page searching generation system.
7. utilize the result of page searching generation system that the Search Results in the step 6 and the display result of bidding are integrated, generate the bid final result of page searching of viewing area of inclusion, offer the search engine user.
In the above-described embodiment, appear at the probability (display result of promptly bidding) of result of page searching ad-hoc location by the bid amount decision client web site that the client paid.But this display result of bidding also can be determined according to other factor, for example comprehensively weighs by click volume, the factors such as number of times, user's residence time of reprinting, and can obtain the influence power parameter of different web sites on network.As above-mentioned weight parameter, just can determine it to appear at the probability of result of page searching ad-hoc location according to the web influence force parameter of each client web site this influence power parameter.
When stating method on the implementation, each step can be realized that each system can be moved by one or several server by independent software systems, links to each other by internet or in-house network between the server again.
More than information issuing method and the delivery system thereof that is used for internet search engine provided by the present invention had been described in detail.For one of ordinary skill in the art, any conspicuous change of under the prerequisite that does not deviate from connotation of the present invention it being done all will constitute to infringement of patent right of the present invention, with corresponding legal responsibilities.

Claims (9)

1. an information issuing system that is used for internet search engine comprises the input system that releases news, auditing system, information issuing control system, closes and advise the database that releases news, and result of page searching delivery system and retrieval server is characterized in that:
The described input system that releases news connects auditing system, described auditing system connects to close advises release news database and information issuing control system, the described rule database that releases news that closes is connected with information issuing control system is two-way, described information issuing control system connects the result of page searching delivery system, and described retrieval server is link information issue control system and result of page searching delivery system respectively.
2. information issuing system as claimed in claim 1 is characterized in that:
Described information issuing system also comprises charge system, and described charge system connects described information issuing control system.
3. an information issuing method that is used for internet search engine is realized based on information issuing system as claimed in claim 1, it is characterized in that comprising following step:
(1) based on the key word of internet search engine, determines the display message that is associated with this key word;
(2) give each display message different weight parameter;
(3) when internet search engine provides Search Results based on described key word at every turn, each display message of random alignment on result of page searching;
(4) in a regular time section or in the searching times of some, the probability that makes each display message appear at the result of page searching ad-hoc location is associated with described weight parameter.
4. the information issuing method that is used for internet search engine as claimed in claim 3 is characterized in that:
In the described step (1), described display message is the client web site or the display message of bidding.
5. the information issuing method that is used for internet search engine as claimed in claim 4 is characterized in that:
The client specified website of described client web site for participating in bidding and showing.
6. the information issuing method that is used for internet search engine as claimed in claim 4 is characterized in that:
Information issuing control system obtains the display message of bidding of closing rule that auditing system provides, and the described display message of bidding is deposited into together according to pairing key word closes the rule database that releases news, and distribute corresponding memory location number respectively.
7. the information issuing method that is used for internet search engine as claimed in claim 3 is characterized in that:
In the described step (2), described weight parameter is relevant with the bid amount that the client is paid.
8. the information issuing method that is used for internet search engine as claimed in claim 3 is characterized in that:
In the described step (2), the network influence parameter correlation of the website that described weight parameter and client are specified.
9. the information issuing method that is used for internet search engine as claimed in claim 3 is characterized in that:
In the described step (3), information issuing control system number according to keywords generates the formation that a length is unit retrieval number of times with the memory location of a plurality of display message, number occupied ratio in the memory location of each display message is determined according to the pairing weight parameter of this display message in the formation, and the particular location of memory location number in formation determined at random.
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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103093003A (en) * 2012-10-27 2013-05-08 长沙九窝网络科技有限公司 Search result ordering system and method based on mutual assistance popularizing function
CN104794238A (en) * 2015-05-07 2015-07-22 中国人民大学 Retrieval method
CN104899462A (en) * 2015-06-17 2015-09-09 北京奇虎科技有限公司 Method and device for determining value degree of information release position
CN111786938A (en) * 2020-03-06 2020-10-16 北京沃东天骏信息技术有限公司 Method, system and electronic equipment for preventing malicious resource acquisition

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7555485B2 (en) * 2002-08-22 2009-06-30 Yahoo! Inc. System and method for conducting an auction-based ranking of search results on a computer network
CN101034456A (en) * 2006-03-06 2007-09-12 任世峰 Unit time price bidding ranking method related to search engine

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103093003A (en) * 2012-10-27 2013-05-08 长沙九窝网络科技有限公司 Search result ordering system and method based on mutual assistance popularizing function
CN104794238A (en) * 2015-05-07 2015-07-22 中国人民大学 Retrieval method
CN104794238B (en) * 2015-05-07 2018-04-27 中国人民大学 Search method
CN104899462A (en) * 2015-06-17 2015-09-09 北京奇虎科技有限公司 Method and device for determining value degree of information release position
CN104899462B (en) * 2015-06-17 2017-09-29 北京奇虎科技有限公司 Determine the method and device of the action value of information releasing position
CN111786938A (en) * 2020-03-06 2020-10-16 北京沃东天骏信息技术有限公司 Method, system and electronic equipment for preventing malicious resource acquisition
CN111786938B (en) * 2020-03-06 2021-10-15 北京沃东天骏信息技术有限公司 Method, system and electronic equipment for preventing malicious resource acquisition

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