CN101667378B - Broadcasting method, broadcasting equipment and broadcasting system of computer multi-media advertising - Google Patents
Broadcasting method, broadcasting equipment and broadcasting system of computer multi-media advertising Download PDFInfo
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- CN101667378B CN101667378B CN2009101904040A CN200910190404A CN101667378B CN 101667378 B CN101667378 B CN 101667378B CN 2009101904040 A CN2009101904040 A CN 2009101904040A CN 200910190404 A CN200910190404 A CN 200910190404A CN 101667378 B CN101667378 B CN 101667378B
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Abstract
The invention discloses a broadcasting method of computer multi-media advertising, which comprises the following steps of: A, detecting the computer state, and carrying out the next step when detecting that the computer state is in a predefined state; and B, processing the advertising video signals from outside of a computer and computer video signals of a video condition, then transmitting the processed signals to display equipment, switching a computer audio broadcasting device into a receiving state and broadcasting the advertising video signals outside the computer. The invention discloses corresponding broadcasting equipment of the computer multi-media advertising and a broadcasting system of the computer multi-media advertising with the equipment. By adopting the invention for broadcasting the multi-media advertising, the computer performance and the normal use are not influenced, the disturbance degree is low and the arrival rate is high.
Description
Technical field
The present invention relates to multimedia advertising playback equipment and method, particularly utilize the multimedia equipment of computer to carry out player method, playback equipment and the Play System that multimedia advertising is play.
Background technology
Internet bar's advertisement is as the ad playing carrier by the computer in the Internet bar, with amusement in the Internet bar and the crowd that obtains information as the audient, rich and varied ad distribution form is provided, be a kind of with the web advertisement and traditional media advertisement good combination together and new media with high performance price ratio.Contrast conventional ads medium, Internet bar's advertising platform has stronger branding communication specific aim and advertizing perviousness; Have that degree of disturbance is low, arrival rate is high; Advantages such as commercial audience is clear and definite, and audient's consumption potentiality is big.The realization principal mode of Internet bar's advertisement at present is to install and move Internet bar's ad ware on computers, and Internet bar's ad ware is by following several mode playing advertisements:
A) the computer desktop background picture is showed as advertisement;
B) Internet bar's desktop text link advertisement;
C) pop-up window playing advertisements during browsing page;
Pop-up window playing advertisements when d) starting software on the computer.
There is following problem in Internet bar's ad ware at present:
1) Internet bar's ad ware itself needs always operation on computers, and Internet bar's software is bigger to the EMS memory occupation of computer, influences the travelling speed of Internet bar's computer;
2) Internet bar's ad ware is revised the homepage of browser, makes the user worry the safety and the personal information of website easily, and problems such as the leakage of number of the account cause the resistance of user to advertisement;
3) Internet bar's software adopts broadcast modes such as pop-up window, browser insertion, browser gap and similar harassing and wrecking advertisement to influence user's online experience, influences the impression to advertisement simultaneously;
4) advertisement can only be showed with the form that static images or undersized window are play.
Summary of the invention
Fundamental purpose of the present invention is at the deficiencies in the prior art, and a kind of broadcasting method of computer multi-media advertising, playback equipment and Play System are provided, and it can not influence the performance of computer and user's normal use, and the degree of disturbance of ad playing is low, the arrival rate height.
For achieving the above object, the present invention is by the following technical solutions:
A kind of broadcasting method of computer multi-media advertising, carry out the broadcast of advertisement by the advertisement playing device that is independent of computer, described advertisement playing device comprises advertising signal source module, computer state recognition processing module, video signal processing module and sound signal handover module, said method comprising the steps of:
A. computer state recognition processing module detects the state of computer, when the state that detects computer is predetermined state, enters next step;
B. video signal processing module will be derived from the advertisement video signal of the advertising signal source module of computer outside, perhaps with advertisement video signal and computer video signal, deliver to the computer display device after the processing and show, and the sound signal handover module with computer broadcast equipment switch to receive and broadcast source from the advertisement sound signal of computer outside.
Preferably, the described predetermined state idle condition that comprises that computer starts, computer is closed, closed and defined according to user's operating position.
Preferably, among the described step B, advertisement video signal and computer video signal are presented on the computer display device by certain size, perhaps, the advertisement video signal is in full screen on the computer display device, perhaps, be in full screen in the advertisement video signal on the computer display device and excess time that display ads is play.
A kind of computer multi-media advertising playback equipment comprises:
The advertising signal source module is used to provide advertisement video signal and advertisement sound signal;
Computer state recognition processing module is used to detect computer and whether is in predetermined state and sends Video processing instruction and audio frequency switching command according to testing result;
Video signal processing module, be coupled to host computer and computer display device, be used for according to the described advertisement video signal of described Video processing instruction process with from the computer video signal of described host computer, and be in predetermined state at computer and deliver to described computer display device up to the treated described advertisement video signal of major general and show;
The sound signal handover module is coupled to host computer and computer broadcast equipment, is used for selecting to deliver to described computer broadcast device plays with described advertisement sound signal or from the computer audio frequency signal of described host computer according to described audio frequency switching command; And
Power module is used for to above-mentioned each module for power supply.
Preferably, the described predetermined state idle condition that comprises that computer starts, computer is closed, closed and defined according to user's operating position.
Preferably, described computer state recognition processing module comprises computer video output interface detecting unit, is used to detect the computer video output interface and whether has exported sequential signal, no sequential signal or non-output signal; Described computer state recognition processing module judges according to the testing result of described computer video output detecting unit whether computer starts, closes or close.
Preferably, described computer state recognition processing module also comprises USB or PS2 interface detecting unit, is used to detect and the launch computer height state of the power lead level of relevant USB or PS2 interface whether.
Preferably, described video signal processing module is exported described advertisement video signal to the full screen display of described computer display device when computer is in predetermined state, or exports described advertisement video signal and computer video signal to described computer display device shows by predetermined size.
Preferably, described full screen display comprises the excess time that display ads is play.
Preferably, described advertising signal source module comprises:
The multimedia file memory module is used for the stores advertisements audio-video document;
Multimedia playing module is used for playing the advertisement audio-video document that is stored in the multimedia file storer; With
The media content update module is used for the content that the multimedia file memory module is stored is upgraded.
A kind of computer multi-media advertising Play System is characterized in that, comprises computer and above-mentioned computer multi-media advertising playback equipment.
Beneficial technical effects of the present invention is:
The present invention proposes a kind of advertisement broadcast method of computer Internet bar and playback equipment of this method of realization of being applied to, state by detection and monitoring computer, when computer is in predetermined state, for example, utilize computer display device and broadcast equipment to carry out ad playing starting, close in the closed procedure or the time period of predefine free time.Owing to be the broadcast of carrying out advertisement by the advertisement playing device that is independent of computer, do not take the system resource of computer, can not influence the performance of computer; By detecting the state of computer, during non-predetermined state, finish or after computer exits from idle status as system start-up at computer, advertisement playing device at once controlling computer show, the audio-video frequency content of broadcast device plays computer itself, normally do not use computer thereby can not influence the user yet.Be used for computer user usually in the system start-up of computer, close or the idle time period is to be in waiting status, so the broadcast of advertisement can not cause user's resistance to a large extent, such ad playing has the advantage that degree of disturbance is low, arrival rate is high.Owing to utilized computer display device and broadcast equipment, therefore can adopt full screen, large scale, multimedia broadcast form playing advertisements content, thereby can reach the result of broadcast of traditional tv medium.With respect to conventional solution, the present invention has solved the existing problem of traditional product well, and on the basis of existing playing media, promoted user's experience, especially when being applied to play Internet bar's advertisement, can utilize better and give play to the management of Internet bar computer clustered and user's independence limited etc. intrinsic advantage, optimize the result of broadcast of Internet bar's advertisement.
Description of drawings
Fig. 1 is the line graph of advertisement playing device of the present invention and computer;
Fig. 2 is the advertisement playing device structured flowchart of an embodiment of the present invention;
Fig. 3 is the basic flow sheet of broadcasting method of computer multi-media advertising of the present invention.
Feature of the present invention and advantage will be elaborated in conjunction with the accompanying drawings by embodiment.
Embodiment
Please refer to Fig. 1, a kind of computer advertisement Play System comprises host computer, computer display device, computer multi-media audio amplifier and advertisement playing device, wherein, the demonstration output line and the audio output line of host computer are connected to advertisement playing device, the demonstration output line of advertisement playing device is connected to the computer display device, the audio output line of advertisement playing device is connected to the computer multi-media audio amplifier, and the state-detection line of advertisement playing device is connected to host computer to detect the state of computer by the state-detection line.
Please refer to Fig. 2, advertisement playing device comprises advertising signal source module, computer state recognition processing module, video signal processing module, sound signal handover module and power module at least.Wherein, the advertising signal source module is used to provide advertisement video signal and advertisement sound signal; Computer state recognition processing module is used to detect computer and whether is in predetermined state and sends Video processing instruction and audio frequency switching command according to testing result; Video signal processing module, be coupled to host computer and computer display device, be used for according to the described advertisement video signal of described Video processing instruction process with from the computer video signal of described host computer, and be in predetermined state at computer and deliver to described computer display device up to the treated described advertisement video signal of major general and show; The sound signal handover module is coupled to host computer and computer broadcast equipment, is used for selecting to deliver to described computer broadcast device plays with described advertisement sound signal or from the computer audio frequency signal of described host computer according to described audio frequency switching command; Power module is used for to above-mentioned each module for power supply.
In one embodiment, advertisement playing device is obtained power supply by power lead from computer, and described power lead can be the USB line of computer, PS2 line, the wherein a kind of or combination of VGA line or power supply adaptor output line.Advertisement playing device also can be obtained working power by external power adapter.
After advertising equipment was obtained power supply and carried out work, advertisement playing device detected the state of computer, the USB line that described state-detection line can be a computer by the state-detection line, the PS2 line, VGA line, DVI line, the DisplayPort line, the wherein a kind of or combination of TV-OUT line.When detecting computer is that advertisement playing device carries out ad playing by the display device and the multimedia loudspeaker box of computer when being in states such as start, shutdown or free time.
In the time period of advertisement playing device playing advertisements, the computer display message of input is handled, and to computer display device output display message.
In one embodiment, ad playing information and computer output information show jointly, the two is ratio is presented on the computer display device, and display frame is complete.
In another kind of embodiment, ad playing information is in full screen on the computer display device, but does not show computer output information.Preferably, the remaining time of display ads broadcast information.
During ad playing, advertisement playing device is the multimedia loudspeaker box of the audio signal output of ad playing to computer.
When detecting computer is not when being in states such as start, shutdown or free time, advertisement playing device does not deal with the computer shows signal of input, directly it is outputed on the computer display device, simultaneously, to the computer multi-media audio amplifier, computer is in normal operating condition to advertisement playing device the audio signal output of computer output.
As shown in Figure 2, a kind of advertisement playing device of preferred embodiment comprises: computer state recognition processing module, video signal processing module, computer shows signal input interface, video output module, multimedia playing module, multimedia file memory module, media content update module, computer audio frequency signal input interface, sound signal handover module, audio frequency output module and power module.
Its principle of work is as described below:
Behind launch computer, advertisement playing device is obtained working power by power module from computer or external power adapter, by the state of computer state recognition module monitors computer.
When computer is under the normal operating conditions situation, the shows signal that video signal processing module is brought computer shows signal input interface directly outputs to the video output module, outputs to the computer display device by the video output module; The sound signal handover module then directly outputs to the audio frequency output module to the computer audio frequency signal that the computer audio frequency signal input interface is imported into, outputs to the computer multi-media audio amplifier by the audio frequency output module.
When computer state recognition processing module detects the situation that computer is in start, shutdown and idle condition, multimedia playing module begins the promotional literature stored in the play multimedia files memory module, the vision signal of the vision signal of multimedia playing module output and computer input is input to video signal processing module together, after video signal processing module is handled the two-path video signal, vision signal is outputed to the computer display device through the video output module according to the display mode of exporting; The sound signal of multimedia playing module output outputs to the audio frequency output module through the sound signal handover module, by audio frequency output module output computer multi-media audio amplifier.
Need more news when multimedia play equipment detects new advertising media's content, multimedia play equipment upgrades advertising media's file of multimedia file memory module by the media content update module.
Below more specifically set forth the principle of each module of advertisement playing device, realize the concrete form of these modules and the various embodiments that method can be respectively applied for advertisement playing device.
1) computer state recognition processing module
For the launch computer status detection:
A kind of method is to detect the computer video output interface, judge the starting state of computer as the wherein a kind of or combination of VGA interface, DVI interface, DisplayPort interface, TV-OUT interface, be in when computer under the situation of off-mode, what these interfaces did not have signal output or output is unordered mixed and disorderly signal; These interfaces can be exported orderly signal behind launch computer, can judge computer and enter starting state by detecting and analyze these orderly signals.
Another kind method is to detect the power lead of computer USB and PS2 interface, and when computer is under the off-mode, the power lead of USB and PS2 interface is in low level state, and the power lead of USB and PS2 interface is in high level state behind launch computer.
Can also fully utilize this two kinds of detection methods, detect the starting state of computer accurately, comprise the state that computer restarts.
Detection for shut down of computer and holding state:
By a program is installed on computers, this program is at the running background of computer, and computer user can not seen the operation of this software, and in the time of the each startup of computer, this software is operation automatically.This software carries out communication by interfaces such as USB interface, serial ports and advertisement playing device.When software detection when computer enters the shutdown or the state of standby, software and advertisement playing device carry out the broadcast that communication determines whether to carry out advertisement.
2) video signal processing module
Video signal processing module is used to handle the analog or digital vision signal of computer and multimedia playing module input, can become digital video signal through the video analog to digital conversion earlier and handles if the signal of input is an analog video signal.Video signal processing module determines how to handle the two-path video signal according to the instruction of computer state recognition processing module, for example, when the needs playing advertisements, the two-way digital video signal of computer and multimedia playing module input can be delivered to its DSP with Digital Video Processing ability, FPGA or other SOC embedded systems are carried out the processing such as stack, convergent-divergent or switching of picture, become one tunnel digital video signal and export again.If computer display device input is analog video signal, needs that also the digital video signal of output is become analog video signal after by the video digital-to-analog conversion and export.
3) computer shows signal input interface
This module is input to advertisement playing device to the vision signal of computer output by VGA interface, DVI interface, DisplayPort interface or TV-OUT interface.
4) video output module
This module can be handled numeral or the simulating signal exported to vision signal and by VGA interface or DVI interface, DisplayPort interface or TV-OUT interface vision signal be outputed to the computer display device.
5) multimedia playing module
Multimedia playing module can be made up of DSP, FPGA or other SOC embedded systems, can play the SD or the HD video file of the MPEG1/2/4 form that is stored in the multimedia storer.
6) multimedia file memory module
The multimedia file memory module can adopt wherein a kind of or combination such as USB flash drive, SD/MMC card, CF card, MS card, XD card, SMC card, flash chip, is used for the stores advertisements file.
7) media content update module
The software detection that runs on computer is after have new promotional literature, and wherein a kind of or combination and media content update module are carried out communication by USB interface, serial ports etc., and new promotional literature is updated to the multimedia file storer.Whether the software that runs on computer can detect by LAN (Local Area Network) or internet have new promotional literature to need to upgrade, and if any new promotional literature, then can download new promotional literature and is updated on the advertisement playing device.
In addition, also can carry out promotional literature by direct replacing multimedia storer upgrades.
8) computer audio frequency signal input interface
This module is input to advertisement playing device to the simulation left and right acoustic channels sound signal of computer output.
9) sound signal handover module
This module is from the instruction according to computer state recognition processing module, selects output from the sound signal of computer or from the sound signal of multimedia playing module by its audio frequency change-over switch.
10) audio frequency output module
This module output audio signal is to the computer multi-media audio amplifier.
11) power module
This module converts the power supply signal of computer USB interface, PS2 interface or power supply adaptor input to advertisement playing device needed various power supply signals.
Please refer to Fig. 3, on the other hand, the present invention also provides a kind of broadcasting method of computer multi-media advertising, and described method comprises following basic step:
Steps A. detect the state of computer, when the state that detects computer is predetermined state, enter next step;
Step B. will be derived from the advertisement video signal of computer outside and deliver to the computer display device according to circumstances after the computer video signal Processing and show, and with computer broadcast equipment switch to receive and broadcast source from the advertisement sound signal of computer outside.
Preferably, the described predetermined state idle condition that comprises that computer starts, computer is being closed and define according to user's operating position.
Preferably, among the described step B, advertisement video signal and computer video signal are presented on the computer display device by certain size, perhaps, are in full screen in the advertisement video signal on the computer display device and display ads excess time of playing according to circumstances.
The various embodiments of advertisement broadcast method of the present invention all can specifically be implemented with reference to the content of aforementioned device embodiment, repeats no more herein.
Above content be in conjunction with concrete preferred implementation to further describing that the present invention did, can not assert that concrete enforcement of the present invention is confined to these explanations.For the general technical staff of the technical field of the invention, without departing from the inventive concept of the premise, can also make some simple deduction or replace, all should be considered as belonging to protection scope of the present invention.
Claims (11)
1. a computer multi-media advertising playback equipment is characterized in that, comprising:
The advertising signal source module is used to provide advertisement video signal and advertisement sound signal;
Computer state recognition processing module is used to detect computer and whether is in predetermined state and sends Video processing instruction and audio frequency switching command according to testing result;
Video signal processing module, be coupled to host computer and computer display device, be used for according to the described advertisement video signal of described Video processing instruction process with from the computer video signal of described host computer, and be in predetermined state at computer and deliver to described computer display device up to the treated described advertisement video signal of major general and show;
The sound signal handover module is coupled to host computer and computer broadcast equipment, is used for selecting to deliver to described computer broadcast device plays with described advertisement sound signal or from the computer audio frequency signal of described host computer according to described audio frequency switching command; And
Power module is used for to above-mentioned each module for power supply.
2. computer multi-media advertising playback equipment as claimed in claim 1 is characterized in that, the idle condition that described predetermined state comprises that computer starts, computer is closed, closed and defined according to user's operating position.
3. computer multi-media advertising playback equipment as claimed in claim 2, it is characterized in that, described computer state recognition processing module comprises computer video output interface detecting unit, is used to detect the computer video output interface and whether has exported sequential signal, no sequential signal or non-output signal; Described computer state recognition processing module judges according to the testing result of described computer video output interface detecting unit whether computer starts, closes or close.
4. computer multi-media advertising playback equipment as claimed in claim 3, it is characterized in that, whether relevant described computer state recognition processing module also comprises USB or PS2 interface detecting unit, be used to detect the height state of the power lead level of USB with launch computer or PS2 interface.
5. as each described computer multi-media advertising playback equipment of claim 1 to 4, it is characterized in that, described video signal processing module is exported described advertisement video signal to the full screen display of described computer display device when computer is in predetermined state, or exports described advertisement video signal and computer video signal to described computer display device shows by predetermined size.
6. computer multi-media advertising playback equipment as claimed in claim 5 is characterized in that, described full screen display comprises the excess time that display ads is play.
7. as each described computer multi-media advertising playback equipment of claim 1 to 4, it is characterized in that described advertising signal source module comprises:
The multimedia file memory module is used for the stores advertisements audio-video document;
Multimedia playing module is used for playing the advertisement audio-video document that is stored in the multimedia file storer; With
The media content update module is used for the content that the multimedia file memory module is stored is upgraded.
8. a computer multi-media advertising Play System is characterized in that, comprises computer and as each described computer multi-media advertising playback equipment of claim 1 to 7.
9. broadcasting method of computer multi-media advertising that adopts the advertisement of the described computer multi-media advertising playback equipment of claim 1 play multimedia may further comprise the steps:
A. computer state recognition processing module detects the state of computer, when the state that detects computer is predetermined state, enters next step;
B. video signal processing module is handled computer video signal and the advertisement video signal that is derived from the advertising signal source module, and deliver to the computer display device to the treated advertisement video signal of major general and show, and the sound signal handover module with computer broadcast equipment switch to receive and broadcast source from the advertisement sound signal of advertising signal source module.
10. broadcasting method of computer multi-media advertising as claimed in claim 9 is characterized in that, the idle condition that described predetermined state comprises that computer starts, computer is closed, closed and defined according to user's operating position.
11. as claim 9 or 10 described broadcasting method of computer multi-media advertising, it is characterized in that, among the described step B, advertisement video signal and computer video signal are presented on the computer display device by certain size, perhaps, the advertisement video signal is in full screen on the computer display device, perhaps, is in full screen in the advertisement video signal on the computer display device and excess time that display ads is play.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009101904040A CN101667378B (en) | 2009-09-11 | 2009-09-11 | Broadcasting method, broadcasting equipment and broadcasting system of computer multi-media advertising |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009101904040A CN101667378B (en) | 2009-09-11 | 2009-09-11 | Broadcasting method, broadcasting equipment and broadcasting system of computer multi-media advertising |
Publications (2)
| Publication Number | Publication Date |
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| CN101667378A CN101667378A (en) | 2010-03-10 |
| CN101667378B true CN101667378B (en) | 2011-08-10 |
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| CN2009101904040A Expired - Fee Related CN101667378B (en) | 2009-09-11 | 2009-09-11 | Broadcasting method, broadcasting equipment and broadcasting system of computer multi-media advertising |
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Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102572079A (en) * | 2010-12-22 | 2012-07-11 | 英华达（南京）科技有限公司 | Mobile communication device |
| CN102223512B (en) * | 2011-06-22 | 2013-04-03 | 博康智能网络科技股份有限公司 | System and device for supporting conversion of multi-format audio-video signal and serial data |
| CN104991751A (en) * | 2015-07-07 | 2015-10-21 | 宁海县华军网络科技有限公司 | Computer host extension device and startup control method thereof |
| CN105068775A (en) * | 2015-07-24 | 2015-11-18 | 杭州宙其科技有限公司 | Method and device for playing specific multimedia data by utilizing computer booting and shutdown time |
| CN112672204B (en) * | 2020-12-23 | 2023-03-24 | 海信视像科技股份有限公司 | Method and device for playing advertisement |
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2009
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